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Syllabus
For
Bachelors of Business
Studies (BBA)
Bachelors of Bussiness Studies (BBA)
Semester – I
CODE SUBJECT CREDITS
BBA-011 Principal of Management 4
BBA-012 Marketing Management 4
BBA-013 Managerial Economics 4
BBA-014
Introduction to Computers
4
BBA-015 Communication Skills 4
TOTAL CREDITS 20
Semester – III
CODE SUBJECT CREDITS
BBA-031 Mathematics for Business & Economics
4
BBA-032 Logistics Management 4
BBA-033 Human Resource Management 4
BBA-034 Introduction to Internet 4
BBA-035 Entrepreneurship & Small
Business Management
4
TOTAL CREDITS 20
Semester – V
CODE SUBJECT CREDITS
BBA-051 Corporate Legal Framework 4
BBA-052 Security Analysis & Portfolio
Mgmt.
4
BBA-053
Advertising & Sale Promotion
4
BBA-054 Training & Development 4
BBA-055 Business Environment 4
TOTAL CREDITS 20
Detailed Syllabus:
Semester - I
Section-I Principal of Management
UNIT 1: Conceptual Framework of Management Management Defined, Components of M
anagement, Features of Management, Functions of Management, Nature
of Management, Levels of Management,
UNIT 2: Administration and Management, Management as a Profession, Significance
of Management from the Point of View of Modern Business Operations
UNIT 3 : Evolution and Foundations of Management Theories Introduction, The Clas
sical Organisation Theory, Neoclassical Approach or Theory, Facts Discovered thr
ough Hawthorne Experiments, Systems Approach to an Organisation, Modern Organis
ation Theory is Fundamental in Nature, Modern Organisational Theory: An Appr
aisal
UNIT 4: Management Planning Process Planning Process, Objectives and its Chara
cteristics, Policy and its
Meaning, Procedure Defined, Distinction between Policies and Procedures, Forecas
ting and its Various Aspects
UNIT 5: Organisation Meaning, Importance, Principles and Types Organisation: Me
aning and Definition, Basic
Elements/Steps/Features of an Organisation, Nature of an Organisation, Importanc
e of an Organisation.
UNIT 6: Principles of an Organisation, Formal and Informal Organisation, Span of
Control, Departmentation— Meaning, Types of Departmentation, Key Factors in Depa
rtmentation
UNIT 7: Types of an Organisation Introduction, The Line Organisation, The Line a
nd Staff Organisation, The Functional Organisation, The Project or Matrix Organi
sation, Distinction between Organisations, The Need for Committee Form of an Or
ganisation
UNIV 8: Understanding Organisation-structure and Designs Introduction, Organisat
ion Defined, Consequences of Poor Organisation, AMA's Ten Commendments of Good O
rganisation,
UNIT 9: Principles of Objective, Process of Organising, Functions of Organisa
tion, Organisational Design, Division of Labour or Principle of Specialisation
UNIT 10: Types of Authority Introduction, Sources of Authority, Decentralisat
ion of Authority, Distinction
Between Delegation and Decentralisation, Factors Determining the Extent of Decen
tralisation,
UNIT 11: Advantages of Decentralisation, Limitations of Decentralisation, The Te
chnique of Decentralisation, Organisation Charts
UNIT 12: Delegation of Authority Meaning of Delegation, Formal and Informal Dele
gation, Characteristics of Delegation, Limitations of Delegation, Process of Del
egation, Merits of Delegation, Principles of Delegation, Weaknesses of Delegatio
n
UNIT 13: Communication Communication Defined, Elements of Communication, Charact
eristics of a Good
Communication, Objectives of Communication, Importance of Communication,
UNIT 14: Principles of Effective Communication, Obstacles/Barriers in Co
mmunication, Advantages and
Disadvantages of Verbal and Written Communication, Measurement of the Success of
Communication
UNIT 45: Firm Objective and Constraints Introduction, Theories of the Firm,
UNIT 46: Managerial Theories of the Firm, Behavioural Theories of the Firm, V
alue Maximisation, Firm s
Constraints
UNIT 47: Welfare Economics Introduction, General Equilibrium, Utility A
nalysis, Consumer s Surplus, Producer s Surplus, Pareto Optimality:
UNIT 48: Alternative Approach, Criteria for Welfare Judgements
Semester - II
Section I: ORGANIZATIONAL BEHAVIOUR
UNIT 1: Basic Concepts of Organisational Behaviour Introduction, Defining Organi
sational Behaviour
UNIT 2: Administration and Organisational Behaviour, Fundamental Concepts of Org
anisational Behaviour
UNIT 3: Basic Approaches to Organisational Behaviour, Historical Development of
Organisational Behaviour, Hawthorne Experiments, Elements of Organisational Beha
viour System
UNIT 4: Perception, Attitudes and Values Introduction, Perception Defined, Att
itude Defined, Functions of
Attitude, Value Defined, Value System,
UNIT 5: Why Should Managers Know and Understand Values?
UNIT 6: Work Values, Individual Behaviour
UNIT 7: Personality Development and Personality Theories the Meaning of Pers
onality, Characteristics of
Personality
UNIT 8: Types of Theories of Personality, Freud’s Psychoanalytic theory of Persona
lity, Abraham Maslow’s
Humanistic Theory of Personality
UNIT 9: Motivation Introduction, Motivation Defined, Nature of Motivation
, Importance of Motivation, Maslow’s Need Priority Model, Theory X and Theory y
, Herzberg’s two Factor Theory,
UNIT 10: Comparison between Herzberg and Maslow Models, Immaturity-Mat
urity Theory, Vroom’s
Expectancy Theory Financial and Non-Financial Incentives
UNIT 11: Individual and Organisation Introduction, Concept of Individual-Organis
ation Conflict, Legitimacy of
Organisational Influence, Discipline and Disciplinary action,
UNIT 12: Disciplinary action policy or Reinforcement, The Counselling Approach t
o Disciplinary Action
UNIT 13: Organisational Conflict Introduction, Meaning of Conflict, Are Conflict
s Always Dysfunctional?
UNIT 14: Positive or Functional or Constructive Aspects of Conflict, Levels of c
onflicts, Managing the Conflicts
UNIT 15: Work Groups Introduction, Concept of Groups, Characteristics of Groups
, How work groups are formed, Why work groups are formed, Types of Groups, Disti
nction between Formal and Informal Groups
UNIT 16: Group Dynamics Group Dynamics Defined, Behaviour in Groups, Importance
of Group Dynamics, Group Cohesiveness Defined, Factors Influencing Cohesiveness
, Group Cohesiveness and Productivity
Section II: Business Communication
UNIT 17: Nature of Communication
Process of Communication, Non-verbal Communication, The Role of Communic
ation in the Business
Organisation,Introduction,
UNIT 18: The Frequency of Communication, Main Forms of Organisational Communicat
ion, Communication
Network in the Organisation, Effects of Changing Technology
UNIT 19: Communication Process Communication is a Two-way Process, Process of Co
mmunication: Meaning and Concept, Elements of Communication, Importance of Effec
tive Communication
UNIT 20: Communication Channels and Networks Types of Communication, Communicati
on on the Basis of
Direction, Communication on the Basis of Way of Expression,
UNIT 21: Communication on the Basis of Organisational Structure, Communication N
etwork
UNIT 22: Effects of Communication Network on Work Performance
UNIT 23: Management Communication Introduction, Management Communication: Mean
ing, Importance of
Management Communication, Improving Management Communication
UNIT 24: Downward Communication, Importance of Downward Communication, Upward C
ommunication, Improvement in Upward Communication,
UNIT 25: Communication in Specialised Groups, Communication with Worker’s Families
UNIT 26: Barriers to Effective Communication Introduction, Types of Barriers, Ex
ternal Barriers, Organisational
Barriers, Personal Barriers, Steps to Make Communication Effective
UNIT 27: Effective Written Communication Introduction, Guidelines for Effective
Writing, Writing Proposals,
UNIT 28: Format of the Contract Proposal, Sales Proposals, Business Reports, Bus
iness Letter Writing
UNIT 29: Effective Oral Communication and Public Speaking Factors Inhibiting Eff
ective Oral, Communication, Problems in Oral Communication, Gateways to More Eff
ective Communication,
UNIT 30: Principles of Information , Exchange in a Company, Oral Communication S
kills, Listening Ability, Problems in Listening, Guide to Effective Listening, C
ommittees and Meetings, Ten Commandments of Good Oral Communication
UNIT 31: Communication Feedback Systems Introduction, Feedback Defined
UNIT 32: The Functions of Feedback, the Process of Interpersonal Feedback, Makin
g Feedback Effective: Giving
Feedback, Making Feedback Effective: Receiving Feedback
Semester - III
Semester – IV
Section I: Advertising Fundamentals
UNIT 1: Introduction to Advertising Marketing-mix and Advertising, Defining Adve
rtising
UNIT 2: Brief History of Advertising Development of Modern Advertising, Cont
emporary Advertising, Advertising in the 21st Century
UNIT 3: Classifying Advertising Consumer advertising, Advertising to Business an
d Profession, Non-product
Advertising
UNIT 4: Role, Functions and Benefits of Advertising Economic, Social, and Ethica
l Issues, Economic Issues, Social Issues, Ethical Issues
UNIT 5: Client and Advertising Agency Client or Advertiser’s Role, Advertising Age
ncy, Agency Structures, Other Types of Agencies ,Agency Compensation, Agency Eva
luation
UNIT 6: Marketing Communications Communication Process, Source, Message
and Medium Factors, Source, Limitations of Credible Sources, Over Exposure, Me
ssage, Medium
UNIT 7: An Overview of Consumer Behaviour Problem Recognition, Information Se
arch, Evaluation of
Alternatives
UNIT 8: Purchase Decision, Post Purchase Evaluation, Learning Process
UNIT 9: Advertising Response Process (How Advertising Works) Exposure and Famili
arity Model, Response
Hierarchy Models
UNIT 10: Low-involvement Learning Model, Cognitive Response Model
UNIT 11: The Elaboration Likelihood Model (Elm)
UNIT 12: Segmentation and Positioning Bases for Market Segmentation, Determining
How Many Segments to Enter
UNIT 13: Positioning, Developing a Positioning Strategy, Determining the Positio
ning Strategy
UNIT 14: Brand Awareness, Brand Attitudes and Feelings Brand Awareness, Brand At
titudes and Feelings, Brand Equity, Image and Personality
UNIT 15: Brand Equity, Brand Image and Personality
UNIT 16: Support Media Outdoor, Transit Advertising, Cinema and Videos
Section II: Business Policy
UNIT 17: Introduction to Strategic Management Origin of Strategy and Strategic M
anagement
UNIT 18: Need for Strategies and Strategic Management, Path to Strategic
Management, Is Strategy
Creatively or Rationally Developed,
UNIT 19: The Challenge of Strategic Management, Gaining Competitive Advantage,
Stakeholders in the
Process, Corporate Governance and Stakeholders
UNIT 20: Understanding External Environment External Environmental Analysis
, Industry Environment
Analysis, Forecasting the Trends, Competitor Analysis
UNIT 21: Understanding Internal Environment Internal Analysis, Internal Analysis
, Framework, Resources, Capabilities, and Core Competencies, Core Competencies
UNIT22: Building Core Competencies, Core Competencies: Cautions and Reminders, V
alue Chain Analysis
UNIT 23: Establishing Strategic Focus Introduction, Strategic Intent, Vision an
d Mission, Communicating Vision and Mission, Setting Objectives, Developing th
e Strategy, Aligning Performance with Objectives, Balanced Scorecard
UNIT 24: Corporate Strategy Developing Strategic Options Based on Tows
Analysis, Diversification
Strategies, Managerial Motives to Diversify,
UNIT 25: Related Diversification, Unrelated Diversification, Diversification Usi
ng Mergers and Acquisitions, Restructuring,
UNIT 26: Business-Level Strategy Identifying Customers Needs, Generic Business-L
evel Strategies, Effect of
Internet on Business-level Strategy, Key Issues Review, On the Learning Curve
UNIT 27: Competitive Strategies Traditional Approaches to Competitive Strategie
s, Today s Competitive
Scenario, A Model of Competitive Rivalry, Competitive Rivalry Outcomes, Key Issu
es Review
UNIT 28: Implementing Strategies I : Management Role of Strategic Leadership in
Implementation, Effective
Strategic Leadership
UNIT 29: Teams as an Organizational Resource, Identifying Key Strategic Tasks f
or Implementation
UNIT 30: Partnerships for Managing Change, Aligning Organizat
ional Capabilities, Innovation, Entrepreneurship and Intrapreneurship, Crea
ting A Learning Organization
UNIT 31: Implementing Strategies Organizational Issues Organiza
tion Structure and Strategy
Implementation, Implementing Business-level Strategies
UNIT 32: Implementing Functional Strategies, Role of the Budget, Key Issues Revi
ew
Semester – V
Section I: Corporate Legal Framework
UNIT 1: Business and its Environment Business and its Environment, What is Busin
ess?, Legal Environment of Business, Gaining Practical Experience
UNIT 2: Law of Contract Introduction, Meaning and Essentials of a Valid Contract
, Proposal (or Offer) and
Acceptance [SS.3-9], Capacity to Contract [Ss.10-12], Consent and Free Consent,
Consideration [Ss.2(D), 23-
25,185],
UNIT 3: Unlawful Consideration and Object [Ss.23-24], Contingent Contracts (Ss.3
1-36), Quasi Contracts
(Ss.68-72) (Certain Relations Resembling those Created by Contracts), Performanc
e of Contracts [Ss.37-67]
UNIT 4: Contract of Agency Introduction, Definition of Agent and Agency, Differ
ent Kinds of Agencies, Classification of Agents,
UNIT 5: Duties and Rights of Agent
UNIT 6: Principal s Duties to the Agent and his Liability to Third Parties,
Personal Liability of Agent, Termination of agency
UNIT 7: Law of Sale of Goods Introduction, Definition and Essentials of a Contra
ct of Sale, Goods and their
Classification
UNIT 8: Meaning of Price, Conditions and Warranties, Passing of Property in Good
s
UNIT 9: Law of Negotiable Instruments Introduction, Meaning and Definition of a
Negotiable Instrument
UNIT 10: Certain Important Concepts and Explanations of Certain Terms, Promisso
ry Notes and Bills of
Exchange, Cheques,
UNIT 11: Holder and Holder in due Course, Privileges of a Holder in due Course,
UNIT 12: Negotiation of a Negotiable Instrument, Presentment, Dishonour, Crossin
g of Cheques
UNIT 13: Law of Insurance Nature and Principles of Insurance Life Insurance
, Fire Insurance, Marine
Insurance, Gaining Practical Experience
UNIT 14: Law of Carriage of Goods Definition of a Contract of Carriage and Cla
ssification of Carriers, Carriage of Goods by Land
UNIT 15: Carriage of Goods by Rail, Carriage of Goods by Sea, Carriage of Goods
by Air
UNIT 16: Gaining Practical Experience
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