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The World Bank logo as 2. Although the size of the logo can change, the allocation of
it should appear on black and white elements must stay constant:
black backgrounds and
on two-color designs POSITIVE REVERSE
when the second color
is dark but not black. • black globe grid • white globe grid
• round white background • round black background
behind globe behind globe
• square black outer box • square white outer box
3. The minimum size for the logo is 2 picas or 1/3 inch (see
diagram A), except when used as a final dingbat in WB
brochures or articles for internal use.
Wording
Diagram A,
minimum size 1. The words “THE WORLD BANK” can be placed either to
the right of the logo (centered vertically along the height of
the logo after 1 em space; see diagram B), or under the logo
(the space between the logo and the words “THE WORLD
BANK” should be the same as the cap height of the words,
Diagram B
aligned flush left; see diagram C). When the logo is placed
on a dark or black background, the logo should reverse to
white (see diagram D).
2. The words “THE WORLD BANK” should be set in ALL
CAPS, Univers Bold. The size of the type in relation to the
Diagram C logo should remain constant. Always use the art provided in
an electronic file or in CRC.
Placement of Logo
All World Bank books must display the World Bank logo on
the front and back covers, the spine, and the title page.
Spine
On the spine, the logo should be placed at the bottom without
the words “THE WORLD BANK.” If the spine is less than 3/8
inch, the words “THE WORLD BANK” will replace the logo
and will be placed vertically (see examples below).
Title page
The World Bank logo and the words “THE WORLD BANK”
should be placed at the base of the title page on all World Bank
publications. Underneath the logo/THE WORLD BANK should
be “Washington, D.C.” in U/lc Univers Regular, same point size
as THE WORLD BANK. Position of logo block to be deter-
mined by designer, however the block itself (logo + WORLD
WORLD POVERTY
BANK + Washington, DC) to be aligned flush left as shown at
AND THE left. See samples at left for logo configuration and placement on
21st CENTURY centered title page designs.
A Review of World Bank
Programs for the Developing World Things to Avoid
The logo should not be altered or redrawn. Please do not:
• place art or copy on top of the logo.
• add new elements, create drop shadow, graduated tones,
color, or other graphic features.
THE WORLD BANK
Washington, D.C.
• change the relationship between the elements of the logo or
separate the elements.
• skew, rotate, or crop the logo.
W O R L D P O V E RT Y A N D T H E 2 1 s t C E N T U RY
W O R L D P O V E RT Y A N D T H E 2 1 s t C E N T U RY