#MayoRagan

Healthcare Hashtag Twitter Transcript

From: Mon Mar 14 8:09:00 PDT 2011
To: Tue Mar 15 15:00:00 PDT 2011
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Learn more about #MayoRagan at The Healthcare Hashtag Project

Total #MayoRagan Tweets in Database: 2040

JRobinsonGroup "Twitter is God's Gift to Communicators" says @markraganceo. #mayoragan

Mon Mar 14 8:09:27 PDT 2011

westr "There's no such thing as a news cycle anymore. Everyone's on deadline all the
time now. #mayoragan" -via @tahughes #pm101 #mcssm #hcsm
Mon Mar 14 8:09:39 PDT 2011

ronaldpetrovich "Integration is key to successful social media," @markraganceo, connect linkedin,

FB, twitter, blogs, YouTube, fourquare, #mayoragan
Mon Mar 14 8:09:44 PDT 2011

mkatmahoney "Twitter is God's Gift to Communicators" says @markraganceo. #mayoragan

Mon Mar 14 8:09:46 PDT 2011

kathybarbour Twitter is about conversation. It can't be just one-way. #mayoragan #mccsm

Mon Mar 14 8:09:57 PDT 2011

tahughes This is @LeeAase, prepping for his presentation with @shelholtz at #mayoragan.
http://twitpic.com/49g1lt
Mon Mar 14 8:11:02 PDT 2011

kathybarbour When people say I don't care about what type of coffee you drank this morning,
reply, no worries, you don't have to follow #mayoragan #mccsm
Mon Mar 14 8:11:12 PDT 2011

kathybarbour It's good to interact and get to know the tweeple on the other end #mayoragan
#mccsm
Mon Mar 14 8:11:51 PDT 2011

westr "In order for organizations to succeed in social media they need to get comfortable
with criticism #mayoragan #mccsm" v @randyschwarz #pm101
Mon Mar 14 8:12:31 PDT 2011
MrsARodriguez @kathybarbour I like to know what coffee ppl drink. Maybe I'm missing out on a
great drink! ;-) #mayoragan
Mon Mar 14 8:12:51 PDT 2011

kathybarbour Exactly my point! RT @MrsARodriguez: @kathybarbour I like to know what coffee

ppl drink. Maybe I'm missing out on a great drink! #mayoragan
Mon Mar 14 8:13:26 PDT 2011

kathybarbour Do you read tweeple's bios? You should - gives you insight to engage in
conversation #mayoragan #mccsm
Mon Mar 14 8:14:05 PDT 2011

kevindarst Heading to #mayoragan (@ Denver International Airport (DEN) ! w/ 50 others)

http://4sq.com/gvViHe
Mon Mar 14 8:14:16 PDT 2011

mkatmahoney @charityestrella It's a great conference #mayoragan

Mon Mar 14 8:14:17 PDT 2011

ahynes1 @MrsARodriguez @kathybarbour I drink decaf. I also like to get to know more
about people than just their work or politics #mayoragan
Mon Mar 14 8:14:51 PDT 2011

ahynes1 @kathybarbour I've read the bios of many of the people attending #mayoragan
ahead of time in hopes of making better connections face to face
Mon Mar 14 8:16:35 PDT 2011

StaceyLSimon The @MayoClinic uses Radian6 to monitor social media. #mayoragan

Mon Mar 14 8:17:21 PDT 2011

MrsARodriguez @ahynes1 @kathybarbour I drink cafe con leche (live in Miami!l). Im also a
newlywed, have a cat, love art. Now we're friends! ;-) #mayoragan
Mon Mar 14 8:17:40 PDT 2011

kathybarbour SMART! RT @ahynes1: I've read the bios of many of the people attending
#mayoragan ahead of time to make better connections face to face
Mon Mar 14 8:17:51 PDT 2011

MrsARodriguez Me, too! RT @ahynes1: I've read the bios of many of the people attending
#mayoragan ahead of time to make better connections face to face
Mon Mar 14 8:18:35 PDT 2011

MrsARodriguez Note to my followers - Tweeting about #mayoragan today and tomorrow. Feel free
to mute. Or join the convo!
Mon Mar 14 8:19:03 PDT 2011

randyschwarz @tweetdeck is a great basic tool for monitoring tweets about your organization
#mayoragan #MCCSM
Mon Mar 14 8:19:36 PDT 2011

westr Geez, I get to meet the real person? Can't wait! RT @rawarrior The Next Three
 Days: I'll be in Jacksonville for #mccsm #mayoragan #hcsm
Mon Mar 14 8:20:01 PDT 2011

tahughes Tip from @MarkRaganCEO: Schedule your tweets using dynamictweets.com.

#mayoragan
Mon Mar 14 8:20:17 PDT 2011

westr "Want to see rapid change in your editorial content? Allow comments on your
employee communication site. #mayoragan" -via @tahughes #pm101
Mon Mar 14 8:20:56 PDT 2011

JasonPratt Just changed mine yesterday. "@KathyBarbour: Do you read tweeple's bios? You
should - gives insight to engage in conversation." #mayoragan
Mon Mar 14 8:21:02 PDT 2011

RichmondDoc Wish I could meet up with everyone at #mayoragan #mccsm this week. Look
forward to eventually meeting folks in person!
Mon Mar 14 8:21:12 PDT 2011

MEHarty Wishing I was at the #mayoragan sm summit in Jacksonville. Thx goodness for
hashtags & friends who tweet & share.
Mon Mar 14 8:24:21 PDT 2011

caityrosey Use Twello twitter search directory to find people in your industry and help build
following #mayoragan
Mon Mar 14 8:25:34 PDT 2011

westr NB! "Social media enables sharing without mediators. Bye bye gatekeepers!
#mayoragan #mccsm." -via @kathybarbour #pm101 #hcsm
Mon Mar 14 8:25:43 PDT 2011

radian6 @StaceyLSimon Thanks for mentioning us! #MayoRagan

Mon Mar 14 8:26:15 PDT 2011

mlinson Representing public hospitals as @mlinson at #mayoragan this wk with

@BRIGETTESCOTT - should have lots of insights on #hcsm to share after!
Mon Mar 14 8:27:06 PDT 2011

NAPH1981 Representing public hospitals as @mlinson at #mayoragan this wk with

@BRIGETTESCOTT - should have lots of insights on #hcsm to share after!
Mon Mar 14 8:27:08 PDT 2011

MrsARodriguez Forgot to post the link! - Groupon, similar sites target medical services for deals
http://t.co/XQUngIP #hcmktg #hcsm #mayoragan
Mon Mar 14 8:27:10 PDT 2011

kathybarbour @LeeAase @JasonPratt question: Does your twitter bio come up in search
functionality? #mayoragan
Mon Mar 14 8:27:38 PDT 2011

kathybarbour @radian6 just got a shout out at #mayoragan as the monitoring tool @MayoClinic
uses
Mon Mar 14 8:28:54 PDT 2011
westr "Organizations that don't go mobile will be eaten by the competition #mayoragan
#mccsm" -via @randyschwarz #pm101 #mhealth #hcsm
Mon Mar 14 8:29:42 PDT 2011

kathybarbour Follow @badbanana for a bit of humor! #mayoragan

Mon Mar 14 8:30:15 PDT 2011

westr "RT @randyschwarz: 89% of journalists say they use blogs for story research
#mayoragan #mccsm" -via @kkimberl #pm101 #hcsm
Mon Mar 14 8:30:35 PDT 2011

ctsinclair Blogs still important despite growth/distraction of twitter despite what NYT says
http://nyti.ms/gpwVir #mayoragan
Mon Mar 14 8:34:37 PDT 2011

radian6 @kathybarbour We love that! #mayoragan

Mon Mar 14 8:34:44 PDT 2011

jodyms Back for two hours and the great info keeps coming in #mayoragan #sxswh and
#helpjapan. Now it's time for a #cancer breakthrough.
Mon Mar 14 8:34:57 PDT 2011

westr "@MarkRaganCEO says integration is key when it comes to SM. All sites should be
linked. #mayoragan #mccsm" -via @randyschwarz #pm101 #hcsm
Mon Mar 14 8:36:22 PDT 2011

caityrosey Dynamic tweets unbelievable search engine. #mayoragan

Mon Mar 14 8:36:24 PDT 2011

kathybarbour Dynamic tweets allows for tweet archiving via @MarkRaganCEO #mayoragan
#mccsm
Mon Mar 14 8:36:28 PDT 2011

MEHarty Between #mayoragan & #sxswh, I'm going to be watching twitter all day.
Mon Mar 14 8:38:01 PDT 2011

ctsinclair @caityrosey Except tweets are so of the moment, that all the SEO may be lost
unless you actively work to keep it up #mayoragan
Mon Mar 14 8:38:02 PDT 2011

westr What is "Radian6"? "The @MayoClinic uses Radian6 to monitor social media.
#mayoragan" -via @StaceyLSimon
Mon Mar 14 8:39:09 PDT 2011

JasonPratt Feel free to reuse your "evergreen content" I do and it works. - @MarkRaganCEO at
#MayoRagan
Mon Mar 14 8:39:24 PDT 2011

philbaumann On to the Jax beaches while. Hi #MayoRagan peeps!

Mon Mar 14 8:39:50 PDT 2011
klxmedia We have good tweets coming from #SXSH #SXSWH and #mayoragan today. Will
take 3x as long to sort through all the good info!
Mon Mar 14 8:40:30 PDT 2011

westr DITTO: "Note to my followers: Tweeting about #mayoragan today & tomorrow. Feel
free to mute. Or join the convo!" -via @MrsARodriguez #pm101
Mon Mar 14 8:40:30 PDT 2011

kathybarbour @MEHarty We wish you were here, too #mayoragan

Mon Mar 14 8:41:13 PDT 2011

caityrosey Use Quora to get answers to questions from top experts. #mayoragan
Mon Mar 14 8:43:40 PDT 2011

StaceyLSimon Social media tools/sites mentioned by @MarkRaganCEO: Quora, Twellow,

Dynamic Tweets, TweetMeme, HootSuite, TweetDeck, Radian6 #mayoragan
Mon Mar 14 8:44:22 PDT 2011

JRobinsonGroup Quora gets top people in multiple industries to answer difficult questions - a high
qualitative difference from other sites. #mayoragan
Mon Mar 14 8:44:28 PDT 2011

mkatmahoney Quora gets top people in multiple industries to answer difficult questions - a high
qualitative difference from other sites. #mayoragan
Mon Mar 14 8:44:28 PDT 2011

ctsinclair Opinion on dyanmictweets vs Hootsuite for scheduling? @MarkRaganCEO I try to

schedule tweets very rarely. #mayoragan
Mon Mar 14 8:45:15 PDT 2011

MEHarty That's sort of zen. RT @JasonPratt: Your website is now the Sun in the middle of all
your social media planets. #MayoRagan
Mon Mar 14 8:47:11 PDT 2011

westr Heading over to Mayo! RT @amednews @LeeAase: Social Media Summit at Mayo
Clinic starting http://mayocl.in/ekTaMG Follow tweets @ #mayoragan
Mon Mar 14 8:48:04 PDT 2011

radian6 @StaceyLSimon We certainly appreciate being included! #mayoragan

@MarkRaganCEO
Mon Mar 14 8:48:05 PDT 2011

frandickson BEAUTIFUL! RT @JasonPratt: Your website is now the Sun in the middle of all your
social media planets. #MayoRagan, #hcsm, #HIMSS, #rochmn
Mon Mar 14 8:48:29 PDT 2011

kathybarbour #mayoragan tweetup at 5:30 at Ragtime. Join us! #mccsm

Mon Mar 14 8:49:29 PDT 2011

"Dynamic tweets allows for tweet archiving, via @MarkRaganCEO #mayoragan

westr #mccsm" -via @kathybarbour #pm101
Mon Mar 14 8:50:06 PDT 2011

MatthewBrowning LOL! RT @MEHarty: Between #mayoragan & #sxswh, I'm going to be watching
twitter all day.
Mon Mar 14 8:51:12 PDT 2011

MEHarty I'll have a glass of white. RT @kathybarbour: #mayoragan tweetup at 5:30 at

Ragtime. Join us! #mccsm
Mon Mar 14 8:57:07 PDT 2011

caityrosey Creating viral videos not accidental. Not like shooting lightning in a bottle.
#mayoragan
Mon Mar 14 8:58:00 PDT 2011

caityrosey Social media trifecta: SM picked up by trad media which drives traffic which creates
SM buzz #mayoragan
Mon Mar 14 9:04:47 PDT 2011

Julian_Bond Ditto :) RT @MatthewBrowning LOL! RT @MEHarty: Between #mayoragan &

#sxswh, I'm going to be watching twitter all day.
Mon Mar 14 9:12:13 PDT 2011

joniwatson Watching the #mayoragan tweets today. Have fun #mccsm colleagues!
Mon Mar 14 9:12:37 PDT 2011

caityrosey Happy Pi day MayoRagan tweeps! #mayoragan

Mon Mar 14 9:13:33 PDT 2011

ahynes1 Arriving for the #mayoragan conference (@ Mayo Clinic w/ 5 others)

http://4sq.com/hqCmEJ
Mon Mar 14 9:17:35 PDT 2011

ctsinclair Does anyone have any examples of @Quora with medical professionals that does
not border on giving medical advice? #mayoragan
Mon Mar 14 9:35:26 PDT 2011

frandickson Nice article! RT @PRforPharma: Social media pros, why Maslow and Drucker still
matter: http://bit.ly/eLoWDK #hcsm #mayoragan #sxswh
Mon Mar 14 9:35:54 PDT 2011

caityrosey Read The #mayoragan Daily ▸ today's top stories via @raganreporter
@mrsarodriguez and @randyschwarz ▸ http://t.co/CBmi3dp #mayoragan
Mon Mar 14 9:40:11 PDT 2011

westr @ctsinclair #mayoragan. Let's discuss this tonight.

Mon Mar 14 9:46:58 PDT 2011

shelholtz At #mayoragan here in Jacksonville. (@ Mayo Clinic w/ 6 others)

http://4sq.com/hBwoEd
Mon Mar 14 9:48:31 PDT 2011
LeeAase At #mayoragan about to lead workshop with @shelholtz (@ Mayo Clinic w/ @shel
@randyschwarz) http://4sq.com/hBn8ny
Mon Mar 14 9:48:35 PDT 2011

caityrosey Piano player plays my request (Chopin waltz) during break at mayoragan
conference http://twitpic.com/49gvtg #mayoragan
Mon Mar 14 9:52:25 PDT 2011

shelholtz Added the #mayoragan conference to FourSquare. (@ MayoRagan Social Media

Conference) http://4sq.com/iheMvi
Mon Mar 14 9:52:26 PDT 2011

westr Lots of heavy duty tweeters with laptops here at #mayoragan. Watch the tweets start
flying in a few minutes. Will mostly listen, & RT.
Mon Mar 14 9:56:56 PDT 2011

sjmonk5 Arrived safely at #mayoragan. Let the learning begin! (@ Mayo Clinic w/ 3 others)
http://4sq.com/gf1vAQ
Mon Mar 14 9:59:38 PDT 2011

rawarrior We cant find u! #mayoragan

Mon Mar 14 10:00:05 PDT 2011

Mary_Pat_Whaley Mayo Clinic Social Media Summit: First impression - power strips under every table!
Yes! :) #mayoragan
Mon Mar 14 10:01:22 PDT 2011

westr @rawarrior follow link RT @sjmonk5: Arrived safely at #mayoragan. Let the
learning begin! (@ Mayo Clinic w/ 3 others) http://4sq.com/gf1vAQ
Mon Mar 14 10:02:02 PDT 2011

ahynes1 @ctsinclair I've been using Quora to connect with other health care pros, find out
what they are doing and about new products #mayoragan
Mon Mar 14 10:05:22 PDT 2011

rebeccajshaffer Good luck! RT @LeeAase: At #mayoragan about to lead workshop with @shelholtz
(@ Mayo Clinic w/ @shel @randyschwarz) http://4sq.com/hBn8ny
Mon Mar 14 10:05:46 PDT 2011

AmandaChanguris #win! RT @Mary_Pat_Whaley: Mayo Clinic Social Media Summit: First impression -
power strips under every table! Yes! :) #mayoragan
Mon Mar 14 10:06:22 PDT 2011

eQHealth Tweeting from #mayoragan SoMe conference for health care communicators:
Building online communities to promote better health.
Mon Mar 14 10:09:35 PDT 2011

tahughes Great opening session by @MarkRaganCEO. Now we're into presentation by

@LeeAase and @shelholtz . #mayoragan
Mon Mar 14 10:10:37 PDT 2011
caityrosey Imagined communities and how people use social media to create them
#mayoragan http://t.co/Ta9o7Gt
Mon Mar 14 10:10:52 PDT 2011

JasonPratt The #MayoRagan pre-conference continues... @LeeAase in suit & tie and
@ShelHoltz in suit & t-shirt. I'm trying to figure out what it says.
Mon Mar 14 10:11:00 PDT 2011

ronaldpetrovich http://twitpic.com/49h1gv - Social Media Experts Lee Aase and Shel Hotlz speak at
#mayoragan summit on creating community engagement.
Mon Mar 14 10:12:39 PDT 2011

sjmonk5 @JasonPratt it says "Reply All" with a red "no" symbol #mayoragan
Mon Mar 14 10:13:59 PDT 2011

eQHealth #mayoragan Diabetic Connect is major site for listening to comunities of patients
with diabetes. #hcsm
Mon Mar 14 10:15:27 PDT 2011

daniellecass @frandickson - wish you were here, sister, at #mayoragan

Mon Mar 14 10:16:50 PDT 2011

eQHealth PatientsLIkeMe #mayoragan #hcsm Another powerful health care community

listening post.
Mon Mar 14 10:18:46 PDT 2011

Mary_Pat_Whaley Lee Aase: Sites and communities are not synonymous - a site can facilitate and
catalyze, but a community has standards. #mayoragan
Mon Mar 14 10:19:01 PDT 2011

JasonPratt Haha. Thanks. "@JasonPratt, it says "Reply All" with a red "no" symbol."
#mayoragan (Re: http://bit.ly/hXRrpD)
Mon Mar 14 10:20:04 PDT 2011

westr Showed a 10' vid of Jamie Heywood and lithium tests with ALS patients (eg brother)
@patientslikeme #mayoragan #pm101
Mon Mar 14 10:25:41 PDT 2011

Mary_Pat_Whaley Shel Holtz: Second Life is thriving, although not for marketing purposes.
#mayoragan
Mon Mar 14 10:25:44 PDT 2011

StaceyLSimon Second Life = A useful site for patients who have cystic fibrosis and can't interact in-
person #mayoragan
Mon Mar 14 10:28:42 PDT 2011

mkatmahoney #mayoragan recommends Patients Like Me and Alliance for Health as successful
health and wellness community sites.
Mon Mar 14 10:28:52 PDT 2011

JRobinsonGroup #mayoragan recommends Patients Like Me and Alliance for Health as successful
health and wellness community sites.
Mon Mar 14 10:28:53 PDT 2011
MrsARodriguez @caityrosey Woo! I made the #mayoragan daily. Thanks for the shoutout. ;-)
Mon Mar 14 10:28:58 PDT 2011

westr @LeeAase: we do publish negative patient comments! #mayoragan #transparency

Mon Mar 14 10:31:43 PDT 2011

tahughes @LeeAase says Sharing Mayo Clinic blog consciously decided to accept negative
comments. #mayoragan
Mon Mar 14 10:33:08 PDT 2011

sjmonk5 Filtering out the negative causes you to lose some credibility w/in your communities
#mayoragan
Mon Mar 14 10:33:11 PDT 2011

tahughes @LeeAase Allowing negative comments makes the positive comments more
meaningful. #mayoragan
Mon Mar 14 10:33:40 PDT 2011

tahughes People are less likely to post mean-spirited comments when their comments are
attached to their real identity. #mayoragan
Mon Mar 14 10:34:53 PDT 2011

MatthewBrowning 90 seconds of must see #Healthcare #Innovation http://youtu.be/gjre5P_TMU8 for

#sxsw #Innochat #sxsw #mayoragan Tweeps
Mon Mar 14 10:34:56 PDT 2011

vdazzle I said this last week! RT @sjmonk5: Filtering out the negative causes you to lose
some credibility w/in your communities #mayoragan
Mon Mar 14 10:34:58 PDT 2011

westr NB! RT @sjmonk5: Filtering out the negative causes you to lose some credibility
w/in your communities #mayoragan #pm101 #hcsm
Mon Mar 14 10:36:01 PDT 2011

randyschwarz Your organization's credibility suffers if you delete all negative comments from your
social media sites #mayoragan #MCCSM
Mon Mar 14 10:37:12 PDT 2011

sarahbethrn Re: negative comments on SM sites: "Self-moderation, how cool is that?" @leeaase
#mayoragan
Mon Mar 14 10:37:16 PDT 2011

StaceyLSimon Condition-based health communities: Health Alliance (like Diabetic Connect),

Inspire and patientslikeme #mayoragan
Mon Mar 14 10:37:24 PDT 2011

cjbryant People appreciate authenticity RT @tahughes: @LeeAase Allowing negative

comments makes positive comments more meaningful. #mayoragan #hcsm
Mon Mar 14 10:38:10 PDT 2011
tahughes @shelholtz says some hospital depts use FB pages for internal communications
only. #mayoragan
Mon Mar 14 10:38:20 PDT 2011

ahynes1 Laptop crashed tweeting from my cell phone #mayoragan

Mon Mar 14 10:38:37 PDT 2011

westr R U here? RT @SarahBethRN: Re: negative comments on SM sites: "Self-

moderation, how cool is that?" @leeaase #mayoragan
Mon Mar 14 10:39:03 PDT 2011

sarahbethrn @westr yep! just arrived this afternoon, already learning a lot! #mayoragan
Mon Mar 14 10:39:59 PDT 2011

cjbryant No bigger IT issue with Facebook than any other site UR going to visit per
@LeeAAse #mayoragan #hcsm #hcmktg
Mon Mar 14 10:42:02 PDT 2011

InovaHealth @chrisboyer and @meredithgould are in da house #mayoragan #mccsm

Mon Mar 14 10:43:07 PDT 2011

cjbryant Like the analogy RT @allergistmommy: RT @JasonPratt: UR website is now the

Sun in the middle of all UR social media planets #MayoRagan #hcsm
Mon Mar 14 10:43:52 PDT 2011

chrisboyer Walked in on a great presentation on community management with great ideas

from @shelholtz and @leeaase #mayoragan #mccsm
Mon Mar 14 10:49:08 PDT 2011

tahughes It's important for community managers to spend time in other communities, says
@shelholtz. #mayoragan
Mon Mar 14 10:49:54 PDT 2011

westr AND @westr & @rawarrior RT @InovaHealth: @chrisboyer and @meredithgould

are in da house #mayoragan #mccsm
Mon Mar 14 10:51:00 PDT 2011

ronaldpetrovich @shelholtz @leeaase If u r community manager- spend time in other communities

to get ideas and learn from their mistakes #mayoragan
Mon Mar 14 10:53:24 PDT 2011

JasonPratt The @MayoClinic Center for Social Media (#MCCSM) team here at #MayoRagan:
@RonaldPetrovich @sesaz @LeeAase @randyschwarz @Shawngbishop, me.
Mon Mar 14 10:53:33 PDT 2011

daniellecass Here's the "Inside the Mind of Community Manager" graphic Shel Holz just
discussed: http://bit.ly/f7rfG7 #mayoragan
Mon Mar 14 10:55:01 PDT 2011

ahynes1 @leeaase shouts out to #hcsm at #mayoragan

Mon Mar 14 10:56:24 PDT 2011
MeredithGould Here--> #mayoragan at last after a wonderful catch-up lunch w/@chrisboyer.
Scanning the room to see who is here. Avatars come to life!
Mon Mar 14 10:56:25 PDT 2011

chrisboyer In-room discussion on online communities that physicians participate in - outside of

Sermo, any others to add? #mayoragan #mccsm
Mon Mar 14 10:57:58 PDT 2011

StaceyLSimon "The younger they [doctors] get, the more they're going to participate in social
media." - @shelholtz #mayoragan
Mon Mar 14 10:58:02 PDT 2011

chrisboyer Mayo uses Yammer as in internal communication tool - it's free to try:
https://www.yammer.com/ Hospitals should try this out #mayoragan
Mon Mar 14 10:59:44 PDT 2011

velocidi At the #mayoragan HC Marketing & PR Summit? @Velocidi EVP @g24khamr to

present on overcoming #SM obstacles, 3/15 http://cot.ag/gNJbjh
Mon Mar 14 11:01:15 PDT 2011

tahughes #mayoragan (@ MayoRagan Social Media Conference w/ 3 others)

http://4sq.com/fmF19z
Mon Mar 14 11:01:32 PDT 2011

rawarrior Glad to be in JAX! #rheum represented at #mccsm #mayoragan

Mon Mar 14 11:03:03 PDT 2011

daniellecass #mayoragan: IT has long history of trying to understand online communities but
they must understand they can't win against these things.
Mon Mar 14 11:07:12 PDT 2011

ronaldpetrovich Take your IT person to lunch to help them understand social media. It wil help
everyone. @shelholtz. #mayoragan.
Mon Mar 14 11:08:13 PDT 2011

PracticeCity Hi @ChrisBoyer Check out @BizPOLO. Its an internal communication &

collaboration tool, perfect for the #healthcare industry. #MayoRagan
Mon Mar 14 11:08:25 PDT 2011

JasonPratt "Take an IT person out to lunch." - @shelholtz at #MayoRagan

Mon Mar 14 11:08:34 PDT 2011

RichmondDoc @chrisboyer Might be too late for the discussion: Doximity is a new physician-
focused group, though not sure how widely used. #mayoragan
Mon Mar 14 11:08:56 PDT 2011

daniellecass Lee Aase: Mayo using Yammer for employee community but haven't paid for it yet
#mayoragan
Mon Mar 14 11:10:05 PDT 2011

daniellecass Shel Holz: Chatter is Salesforce's alternative to Yammer; Dell using Chatter for
 employee online community #mayoragan
Mon Mar 14 11:13:21 PDT 2011

thomasfowlkes #mayoragan has been awesome. Thanks to all and keep it coming. @kathybarbour
@randyschwarz @JasonPratt @LeeAase
Mon Mar 14 11:14:28 PDT 2011

tahughes Yammer.com and Chatter.com are both FB-like alternatives for internal comm.
#mayoragan.com
Mon Mar 14 11:14:36 PDT 2011

StaceyLSimon Social networking sites for employee communications using e-mail domain as form
of exclusivity: Chatter, Yammer #mayoragan
Mon Mar 14 11:17:57 PDT 2011

Zorg20 Whish i was there ! #mayoragan #mccsm

Mon Mar 14 11:23:55 PDT 2011

cjbryant Are you ready? Get ready! RT @kathybarbour: Social media enables sharing
without mediators. Bye bye gatekeepers! #mayoragan #mccsm #hcsm
Mon Mar 14 11:29:43 PDT 2011

cjbryant Go one further, find an IT person to be your work BFF! RT @JasonPratt: "Take an IT
person out to lunch." - @shelholtz at #MayoRagan #hcsm
Mon Mar 14 11:32:52 PDT 2011

caityrosey Crisis is when you don't already have a plan to respond #mayoragan
Mon Mar 14 11:40:11 PDT 2011

daniellecass Shel Holz: there are more opportunities for crisis than ever before thanks to online
communities #mayoragan
Mon Mar 14 11:40:31 PDT 2011

ahynes1 A crisis for an airline is not a crash. It is how management responds. #mayoragan
Mon Mar 14 11:42:57 PDT 2011

JasonPratt Did you know you can "bake" your tweets?? http://media.twitter.com/blackbird-pie
#MayoRagan
Mon Mar 14 11:43:01 PDT 2011

chrisboyer @shelholtz give sage advice: First rule of crisis management on social media: know
when not to respond #mayoragan #mccsm
Mon Mar 14 11:43:02 PDT 2011

chrisboyer @Zorg20 Wish you were with us - you're here is spirit! #mayoragan #mccsm
Mon Mar 14 11:44:06 PDT 2011

daniellecass Shel Holz: A single online comment can spiral into a crisis when untrained,
unprepared community manager is at the helm #mayoragan
Mon Mar 14 11:45:05 PDT 2011
MeredithGould Shel Holtz: Community Managers need to think through how to respond to what
actually might NOT be a crisis. #mayoragan
Mon Mar 14 11:48:15 PDT 2011

JRobinsonGroup Social Community Managers need to be careful not to provoke negative

commentary by reacting to constructive feedback. #mayoragan
Mon Mar 14 11:49:00 PDT 2011

mkatmahoney Social Community Managers need to be careful not to provoke negative

commentary by reacting to constructive feedback. #mayoragan
Mon Mar 14 11:49:00 PDT 2011

MeredithGould Focusing on crisis management & online communities: note diff between an
organized campaign & individual concerns. #mayoragan
Mon Mar 14 11:49:49 PDT 2011

michellerabell At Mayo social media summit, listening to Lee Aase and Shel Holtz. follow
#mayoragan to keep up with summit.
Mon Mar 14 11:50:37 PDT 2011

MeredithGould Great to hear stories re: crisis situations -- real & imagined. Great way to learn what
other people do. Narrative matters. #mayoragan
Mon Mar 14 11:54:59 PDT 2011

sarahbethrn on negative comments: "The needs of the many outweigh the needs of the few...or
the one" #mayoragan
Mon Mar 14 12:00:16 PDT 2011

MeredithGould Key lessons: don't try to shut people up, make strategic decisions about where to
have controversial convos. #mayoragan
Mon Mar 14 12:01:23 PDT 2011

michellerabell When a crisis erupts on ur FB page, don't remove comments. Instead move it to
discussion tab. Change platforms. #mayoragan
Mon Mar 14 12:02:00 PDT 2011

StansburyPR #mayoragan Move negative campaign comments to a FB Discussions Tab: allows

for continuing convo, but doesn't spam others news feeds #hcsm
Mon Mar 14 12:02:44 PDT 2011

eQHealth #mayoragan Move negative campaign comments to a FB Discussions Tab: allows

for continuing convo, but doesn't spam others news feeds #hcsm
Mon Mar 14 12:02:44 PDT 2011

MeredithGould Switching to Tweetchat to work around typing in the hashtag every time.
#mayoragan
Mon Mar 14 12:03:34 PDT 2011

chrisboyer @shelholtz - change the crisis communication platform, so you can still be part (and
monitor closely) the conversation #mayoragan #mccsm
Mon Mar 14 12:04:06 PDT 2011

ahynes1 When one group is able to drown out the voices of others, that is not conversation
#mayoragan
 Mon Mar 14 12:04:38 PDT 2011

MeredithGould Talking now about employee engagement in online communities, esp how
employees can contribute #mayoragan
Mon Mar 14 12:05:30 PDT 2011

caityrosey Employees can contribute to online communities thru recruiting, comp intel,
decision support, brand evangelism... #mayoragan
Mon Mar 14 12:05:32 PDT 2011

MeredithGould Currently discussing employee engagement in online communities, esp how &
what employees can contribute. #mayoragan
Mon Mar 14 12:07:19 PDT 2011

MeredithGould @shelholtz: people who leave negative comments simply want to be heard.
Reaching out can turn the situation around. #mayoragan
Mon Mar 14 12:08:24 PDT 2011

ahynes1 The payoff to negative comments can be huge. People want to be heard and taken
seriously #mayoragan
Mon Mar 14 12:09:06 PDT 2011

MeredithGould @chrisboyer broke Twitter because of tweeting during --> #mayoragan

Mon Mar 14 12:11:32 PDT 2011

Mary_Pat_Whaley @meredithgould I thought it was just me! #mayoragan

Mon Mar 14 12:14:07 PDT 2011

ahynes1 If you are going to stipulate this in court, you need to let me say it online now.
#mayoragan
Mon Mar 14 12:14:21 PDT 2011

daniellecass Shel Holz: Companies that react well to crisis are honest, candid, open, admit when
wrong = share prices long-term unaffected #mayoragan
Mon Mar 14 12:15:15 PDT 2011

daniellecass Lee Aase: People don't sue because they're hurt; they sue because they are mad.
Do what you can to diffuse the anger. #mayoragan
Mon Mar 14 12:16:25 PDT 2011

ahynes1 People don't sue because they're hurt. They sue because they're mad. #mayoragan
Mon Mar 14 12:17:14 PDT 2011

daniellecass Lee Aase: Get your legal team involved in your brand team so they understand that
word of mouth is how you build reputation #mayoragan
Mon Mar 14 12:17:25 PDT 2011

chrisboyer @MeredithGould I think that you are more suspect at breaking Twitter (not just for
#mayoragan stuff...)
Mon Mar 14 12:18:56 PDT 2011
cjbryant Mayo's attorney looks to find ways to help them implement social media rather than
putting up barriers. Refreshing #mayoragan #hcsm
Mon Mar 14 12:19:49 PDT 2011

tahughes @shelholtz recommends 4 crisis drills a year. Each time, throw them something
they couldn't possibly have expected. #mayoragan
Mon Mar 14 12:20:44 PDT 2011

ahynes1 When responding to a crisis return to the company's core values. #mayoragan
Mon Mar 14 12:22:54 PDT 2011

MeredithGould @daniellecass Dig deeper & we discover that underneath anger is hurt. Crisis
communications must account for psycho-social nuance #mayoragan
Mon Mar 14 12:23:25 PDT 2011

MeredithGould Employee engagement is higher on FB than Twitter b/c FB accounts exceed Twitter
accts. #mayoragan
Mon Mar 14 12:24:51 PDT 2011

MEHarty I believe it! RT @MeredithGould: Employee engagement is higher on FB than

Twitter b/c FB accounts exceed Twitter accts. #mayoragan
Mon Mar 14 12:25:31 PDT 2011

MeredithGould Twitter is useful for updating disaster situations in real time; serves as a news feed.
#mayoragan
Mon Mar 14 12:26:07 PDT 2011

mkatmahoney Shel Holtz: Twitter has become a requirement for health care organizations.
#mayoragan
Mon Mar 14 12:27:15 PDT 2011

StaceyLSimon The @MayoClinic uses @SocialMediaOrg as resource for peer-to-peer advice

when addressing new social media challenges #mayoragan
Mon Mar 14 12:27:23 PDT 2011

tahughes @shelholtz says Twitter has become a requirement for most organizations.
#mayoragan
Mon Mar 14 12:27:48 PDT 2011

westr Patients not covered by HIPPA for self-disclosure #mayoragan #pm101

Mon Mar 14 12:28:03 PDT 2011

mlinson MT @daniellecass: Shel Holz: Companies that react well to crisis are honest,
candid, open, admit when wrong #mayoragan
Mon Mar 14 12:28:14 PDT 2011

sarahbethrn @shelholtz : Twitter has become a requirement for healthcare organizations.

#mayoragan
Mon Mar 14 12:28:32 PDT 2011

MeredithGould Is your org blocking employee access? Stop it! says @shelholtz #mayoragan
Mon Mar 14 12:28:39 PDT 2011
chrisboyer I can't tweet this enough: view @shelholtz's www.stopblocking.org to rally access to
all employees to social media #mayoragan #mccsm
Mon Mar 14 12:28:41 PDT 2011

cjbryant WOW! The majority of organizations represented at #mayoragan block employee

access to social media #hcsm Let's get over it!
Mon Mar 14 12:28:47 PDT 2011

ahynes1 http://t.co/cGax49v stop blocking #mayoragan

Mon Mar 14 12:29:27 PDT 2011

StaceyLSimon Many #mayoragan attendees work for health care organizations that block online
access to social media sites http://www.stopblocking.org
Mon Mar 14 12:29:39 PDT 2011

ronaldpetrovich #mayoragan Most hands go up after asked who's blocked by their companies for
social media. @ShelHoltz-those not blocked r more productive
Mon Mar 14 12:31:42 PDT 2011

FrisoRaemaekers @PhilBaumann Good luck, with you #mayoragan-talk!

Mon Mar 14 12:32:52 PDT 2011

tahughes Should orgs block employee access to social media? Here is what @shelholtz
says: http://www.stopblocking.org/ #mayoragan
Mon Mar 14 12:32:56 PDT 2011

chrisboyer @shelholtz's example of how soldiers wouldn't tweet their locations in combat is
wrong - they would use Foursquare :) #mayoragan #mccsm
Mon Mar 14 12:32:59 PDT 2011

cascadia @daniellecass @MeredithGould Twitter is standing in front of a huge conf room &
talking. Facebook is living room. #mayoragan
Mon Mar 14 12:33:05 PDT 2011

MeredithGould "bandwidth is paper of the digital era" @shelholtz #mayoragan

Mon Mar 14 12:33:11 PDT 2011

cjbryant Bandwidth is the paper of the digital era per @ShelHoltz #MayoRagan #hcsm #hit
Mon Mar 14 12:33:27 PDT 2011

JasonPratt "Bandwidth is the paper of the digital age." - @shelholtz at #MayoRagan

Mon Mar 14 12:33:34 PDT 2011

chrisboyer @shelholtz is outlining ways to engage employees in online communities:

recruiting, competitive intelligence, decision support...#mayoragan
Mon Mar 14 12:36:13 PDT 2011

MeredithGould @cascadia I think of Twitter as a dinner party with smart, funny people; FB as the
 high school cafeteria. @daniellecass #mayoragan
Mon Mar 14 12:36:15 PDT 2011

chrisboyer More @shelholtz examples of employee engagement: Sourcing SME's,

evangelism, curate content, training and culture/values #mayoragan
Mon Mar 14 12:38:19 PDT 2011

MeredithGould Given the social media tools, employees are great brand evangelists &
ambassadors of a company's culture. #mayoragan
Mon Mar 14 12:39:05 PDT 2011

chrisboyer I like how @shelholtz is giving examples that illustrate how transparency is behind
the strength of social media #mayoragan #mccsm
Mon Mar 14 12:41:35 PDT 2011

StaceyLSimon The effective social media policy must be adequately publicized AND provide
training on how to appropriately follow it. #mayoragan
Mon Mar 14 12:42:42 PDT 2011

TrishSkram Hey @markraganCEO @chrisboyer @MeredithGould Thanks for the #mayoragan

updates. Couldn't make it this year. #sadface
Mon Mar 14 12:46:40 PDT 2011

MeredithGould Mayo using BuddyPress (open source) to add plug-ins to WP. #mayoragan
Mon Mar 14 12:47:43 PDT 2011

mlinson My take on #socialmedia as the point person for it @NAPH1981 - #MayoClinic

blog: http://t.co/357t0ZE #hcsm #mayoragan #smhn
Mon Mar 14 12:48:34 PDT 2011

chrisboyer @leeaase is now showing off socialmedia.mayoclinic.org/ - an online community

everyone in #hcsm should join #mayoragan #mccsm
Mon Mar 14 12:49:03 PDT 2011

texasgirl11 #mayoragan Happy hour/Tweetup Monday 5:30p.m.-7 p.m. at Ragtime Tavern

http://bit.ly/bwW4OA Hope to see u there!
Mon Mar 14 12:52:43 PDT 2011

chrisboyer @leeaase makes a good point - you could spend a lot of money on bells & whistles,
but what matters is the community #mayoragan #mccsm
Mon Mar 14 12:54:45 PDT 2011

chrisboyer @mlevinger They used a Wordpress plugin called BuddyPress #mayoragan

Mon Mar 14 12:56:06 PDT 2011

MeredithGould @chrisboyer: Can't tweet this enough @shelholtz's www.stopblocking.org to rally

access for employees to social media #mayoragan #mccsm
Mon Mar 14 12:57:22 PDT 2011

cascadia @GregSmithMD @chrisboyer @MeredithGould @daniellecass Twitter is also a

chaordic organization w/ authentic connections #mayoragan
Mon Mar 14 12:58:15 PDT 2011
mkatmahoney It was a great day with #mayoragan. Time well spent, learned about new SM tools
and met some wonderful people a long the way! Thanks!
Mon Mar 14 13:00:12 PDT 2011

tahughes Kudos to #mayoragan organizers for having a power strip under every table!
#alwayscharging
Mon Mar 14 13:01:58 PDT 2011

kevindarst Made flight in ATL after literally sprinting through airport. Pls just get me to
#mayoragan.
Mon Mar 14 13:05:03 PDT 2011

vj_CR "@chrisboyer: @leeaase is now showing socialmedia.mayoclinic.org an online

community everyone in #hcsm sld join #mayoragan #mccsm" #hcsmla
Mon Mar 14 13:28:31 PDT 2011

Ben_Farkas 20% of all online conversations worldwide mention a drug or a disease. 10%
mention the word "Help". http://j.mp/fLBYtk #mayoragan @Synthesio
Mon Mar 14 13:34:56 PDT 2011

MD_Chat OK, me and @PhilBaumann will be hanging out with the #MayoRagan gang in a
bit.
Mon Mar 14 13:35:30 PDT 2011

HealthIsSocial OK, me and @PhilBaumann will be hanging out with the #MayoRagan gang in a
bit.
Mon Mar 14 13:35:30 PDT 2011

rnchat OK, me and @PhilBaumann will be hanging out with the #MayoRagan gang in a
bit.
Mon Mar 14 13:35:31 PDT 2011

philbaumann Who's going to the tweetup for #MayoRagan? It's at Ragtime, right? It's OK if I got
the wrong place - I'll still have fun, just wanna know.
Mon Mar 14 13:41:26 PDT 2011

jgilgenbach Very true. Then you're just censoring RT @randyschwarz Your org's credibility
suffers if you delete all negative comments #mayoragan #MCCSM
Mon Mar 14 13:41:50 PDT 2011

DConnolly17 #mayoragan Should be taking a serious look @blogtronix

Mon Mar 14 13:48:13 PDT 2011

westr Suspicion confirmed (#schizoid) ;) "OK, me and @PhilBaumann will be hanging out
with the #MayoRagan gang in a bit." -via @rnchat
Mon Mar 14 13:49:34 PDT 2011

MrsARodriguez #MayoRagan here we come! (@ Miami International Airport (MIA) ! w/ 35 others)

http://4sq.com/e8jiYU
Mon Mar 14 13:51:11 PDT 2011

ToplineMD #MayoRagan here we come! (just checked into Miami International Airport (MIA) !)
 http://is.gd/G5Clwn
Mon Mar 14 13:52:21 PDT 2011

philbaumann @westr So far, you're the only one who responded. Yay social media & the power
of Twitter to connect serendipitously!! ;) #MayoRagan
Mon Mar 14 13:54:32 PDT 2011

ahynes1 Checking out the beach before the #mayoragan #tweetup (@ Margaret / Myra
Beach!) http://4sq.com/gYoiRn
Mon Mar 14 13:56:37 PDT 2011

sarahbethrn About to head to the #mayoragan #tweetup , this is a first, for sure
Mon Mar 14 14:00:55 PDT 2011

ahynes1 #mayoragan #tweetup (@ Ragtime Tavern) http://4sq.com/dJnqDQ

Mon Mar 14 14:18:15 PDT 2011

texasgirl11 Ragtime Tavern in Atlantic Beach is filling up with communicators from #mayoragan
Mon Mar 14 14:27:06 PDT 2011

texasgirl11 @PhilBaumann Ragtime Tavern 207 Atlantic Blvd., Atlantic Beach. We're here!
#mayoragan
Mon Mar 14 14:29:59 PDT 2011

mlinson @philbaumann hey Phil! I will see you there shortly ... we can meet in person
instead of just over skype! #mayoragan
Mon Mar 14 14:33:04 PDT 2011

StaceyLSimon here for #mayoragan tweetup! (@ Ragtime Tavern) http://4sq.com/gVlW75

Mon Mar 14 14:37:24 PDT 2011

MEHarty And the party begins! RT @texasgirl11: Ragtime Tavern in Atlantic Beach is filling
up with communicators from #mayoragan
Mon Mar 14 14:43:53 PDT 2011

tahughes Here for #mayoragan tweetup. (@ Ragtime Tavern w/ @ahynes1)

http://4sq.com/gX3yR7
Mon Mar 14 14:55:37 PDT 2011

rebeccajshaffer Hope everyone is having a blast! RT @texasgirl11: Ragtime Tavern in Atlantic

Beach is filling up with communicators from #mayoragan
Mon Mar 14 15:07:51 PDT 2011

sesaz Sitting here with @lila305, @shelleyrody and @jbnorberg at Roy's in jacksonville.
Check out "meetup.com" #MCSSM #mayoragan
Mon Mar 14 15:37:44 PDT 2011

MrsARodriguez We're here! #mayoragan (@ Jacksonville International Airport Security)

http://4sq.com/eJCK2T
Mon Mar 14 15:41:28 PDT 2011
ToplineMD We're here! #mayoragan (just checked into Jacksonville International Airport (JAX))
http://is.gd/STbNR9
Mon Mar 14 15:42:10 PDT 2011

sjmonk5 My very first #tweetup #mayoragan (@ Ragtime Tavern w/ 4 others)

http://4sq.com/gDxalF
Mon Mar 14 16:00:54 PDT 2011

4sqvenue My very first #tweetup #mayoragan (@ Ragtime Tavern w/ 4 others)

http://4sq.com/gDxalF: My very first #tweetup #mayoragan (... #4sqVenue
Mon Mar 14 16:01:41 PDT 2011

Billyorr Just landed in Jacksonville, FLA. Headed to catch up with friends #mayoragan -
@Gingeranderson @jeisman @daniellecass @g24khamr
Mon Mar 14 16:02:33 PDT 2011

tahughes Here's good advice from @shelholtz at #mayoragan: http://twitpic.com/49jwos

Mon Mar 14 16:04:03 PDT 2011

rawarrior #MAYOragan tweetup was awesome!

Mon Mar 14 16:26:57 PDT 2011

Colleen_Young @annfuller Are you at #mayoragan?

Mon Mar 14 16:32:21 PDT 2011

Colleen_Young @MarkRaganCEO @RaganHealth would like to hear more abt why LinkedIn shd
not be overlooked & how to leverage it best.#mayoragan
Mon Mar 14 16:35:29 PDT 2011

westr At #mayoragan dinner with EAB members. How cool is this? #pm101
Mon Mar 14 16:43:06 PDT 2011

RaganHealth 1/2 @colleen_young @MarkRaganCEO The tweet about LinkedIn was from a
listener at Mark's #mayoragan session today. I RTed.
Mon Mar 14 16:49:29 PDT 2011

rawarrior Dinner & tweets #Toast w/ @MeredithGould @westr @leeaase @philbaumann

@kitteybeth Pinch Me! #mccsm #mayoragan
Mon Mar 14 16:57:37 PDT 2011

annfuller No such travel budget. Wish I were though! RT @colleen_young: @annfuller Are
you at #mayoragan?
Mon Mar 14 17:39:04 PDT 2011

MrsARodriguez #mayoragan Just finished dinner. Missed the tweetup. :( See you all tomorrow!
Mon Mar 14 18:01:40 PDT 2011

MrsARodriguez #MayoRagan! Who's here? (@ Courtyard Jacksonville Mayo Clinic Beaches)

http://4sq.com/dGUw2p
Mon Mar 14 18:17:37 PDT 2011
ToplineMD #MayoRagan! Who's here? (just checked into Courtyard Jacksonville Mayo Clinic
Beaches) http://is.gd/SrkRYC
Mon Mar 14 18:19:17 PDT 2011

MrsARodriguez @texasgirl11 Missed the tweetup happy hour. :( #mayoragan

Mon Mar 14 18:37:59 PDT 2011

kevindarst My bag is a little (5 hours) late from @delta, but it's here, so I'm ready to rock
#mayoragan tomorrow.
Mon Mar 14 19:39:06 PDT 2011

sesaz @shelleyrody @lila305 @jbnorberg Look forward to seeing you all tomorrow for
another great day! #MCSSM #mayoragan
Mon Mar 14 19:48:48 PDT 2011

RichmondDoc If you think SocMed has a role in a patient-centered medical home, please reply to
me or @miller7 #PCMH #HCSM #MDchat #MayoRagan #PCMHSocMed
Mon Mar 14 22:07:03 PDT 2011

riggrl Arrived in Jacksonville last night. Looking forward 2 a great day of sessions at Mayo
Clinic Social Media Summit #mayoragan
Tue Mar 15 3:09:00 PDT 2011

MrsARodriguez An over-excited bird was chirping outside my window -- all night. You think he's
pumped up for #mayoragan?
Tue Mar 15 4:25:32 PDT 2011

MrsARodriguez @riggrl Welcome! #mayoragan

Tue Mar 15 4:26:21 PDT 2011

texasgirl11 @LeeAase to kick off #mayoragan today with inside look at @MayoClinic Center for
Social Media
Tue Mar 15 4:30:48 PDT 2011

ahynes1 Having breakfast before the conference #mayoragan (@ Hampton Inn Ponte Vedra
Beach Mayo Clinic SE) http://4sq.com/gOLZOg
Tue Mar 15 4:39:25 PDT 2011

LaurenVenoy Day2 of #MayoRagan #MCCSM. Are you all ready?

Tue Mar 15 4:40:57 PDT 2011

ShareefJackson @LeeAase I look forward to following your #mayoragan tweets!

Tue Mar 15 4:44:49 PDT 2011

raganreporter Are you a millennial at #mayoragan? You'll like this:

http://facebook.com/millennialmafia
Tue Mar 15 4:46:40 PDT 2011

raganreporter Writing a story about how hospitals measure ROI with SM. If you have an example,
let me know. #mayoragan
Tue Mar 15 4:51:37 PDT 2011
d_bourne A requirement or a valuable tool? RT @mkatmahoney: Shel Holtz: Twitter has
become a req'ment for hlthcare orgs. #mayoragan #hcsmca
Tue Mar 15 4:59:01 PDT 2011

tahughes I enjoyed yesterday's #mayoragan sessions and the tweetup at Ragtime last night.
Looking forward to day 2!
Tue Mar 15 5:14:50 PDT 2011

CynthiaManley Look who wants to go to #mayoragan with me! http://ow.ly/i/9aOe

Tue Mar 15 5:18:49 PDT 2011

kathybarbour @riggrl Welcome to Jax! Looking forward to having you at #mayoragan today!
Tue Mar 15 5:21:14 PDT 2011

MrsARodriguez @HOfinowicz @raganreporter I'm a millennial! #mayoragan

Tue Mar 15 5:23:03 PDT 2011

kathybarbour Good morning #mayoragan tweeps! We're so glad you're here!

Tue Mar 15 5:24:22 PDT 2011

kevindarst Better get a good breakfast before #mayoragan (@ The Inn at Mayo Clinic
Jacksonville (Florida)) http://4sq.com/e9xjdf
Tue Mar 15 5:25:05 PDT 2011

HOfinowicz Me too. Got my attention! Very cool. RT @MrsARodriguez: @HOfinowicz

@raganreporter I'm a millennial! #mayoragan
Tue Mar 15 5:25:36 PDT 2011

ToplineMD Jennifer and Ashley will be representing TopLine MD at #mayoragan today. See
you there!
Tue Mar 15 5:26:14 PDT 2011

texasgirl11 @CynthiaManley Wish you were at #mayoragan so we could meet! Are you
available to chat about a Nashville Ragan event next week?
Tue Mar 15 5:26:29 PDT 2011

Jennifer_Giusti Made it to #Jacksonville #mayoragan

Tue Mar 15 5:28:09 PDT 2011

ToplineMD Interested in physician websites? Check out the site for one of our docs:
http://t.co/U5SisGV. There's a mobile version, too. #mayoragan
Tue Mar 15 5:29:03 PDT 2011

mlevinger At Mayo Clinic Center for Social Media Summit. Social Media is increasingly used
for healthcare marketing & PR. Great event! #mayoragan
Tue Mar 15 5:40:28 PDT 2011

DailyDoseAtJeff Getting ready to learn how to do this better day 2 #mayoragan social media in
health.
 Tue Mar 15 5:44:52 PDT 2011

joshgoldstein1 Getting ready to learn how to do this better day 2 #mayoragan social media in
health.
Tue Mar 15 5:44:53 PDT 2011

LeeAase Here are the slides for my #mayoragan keynote presentation, which starts in about
20 minutes http://mayocl.in/hWMYKy
Tue Mar 15 5:47:21 PDT 2011

caityrosey Day 2 of #hcsm about to start. #mayoragan

Tue Mar 15 5:50:52 PDT 2011

kevindarst @leeaase getting ready to go on at #mayoragan (@ MayoRagan Social Media

Conference) http://4sq.com/fiLxUh
Tue Mar 15 5:53:42 PDT 2011

redjudy I'm following #mayoragan today. It's great to learn from the best!
Tue Mar 15 5:54:11 PDT 2011

caityrosey The tables with powerstrips are getting filled up early #mayoragan
Tue Mar 15 5:54:12 PDT 2011

chrisboyer Sitting up front with @leeaase and @philbaumann at the #mayoragan conference,
ready for the first day! #mccsm
Tue Mar 15 5:54:54 PDT 2011

LeeAase @KentBottles @MatthewBrowning Slides shoult be here now for #mayoragan

http://mayocl.in/hWMYKy
Tue Mar 15 5:55:13 PDT 2011

shelleyrody Day 2 of Social Media Conference. Bring on the meat and potatoes! :-) #mayoragan
Tue Mar 15 5:55:46 PDT 2011

CarrieSHall Getting ready for the start of #mayoragan. Bring on the learning!
Tue Mar 15 5:58:12 PDT 2011

kathybarbour @shelleyrody Good morning and welcome to Jax! #mayoragan

Tue Mar 15 5:59:25 PDT 2011

kathybarbour @CarrieSHall Good morning and welcome to Jax! #mayoragan

Tue Mar 15 5:59:35 PDT 2011

MrsARodriguez Got a full house. #mayoragan http://t.co/p9fXiKN

Tue Mar 15 5:59:40 PDT 2011

kathybarbour @MrsARodriguez Make sure we meet in person! #mayoragan

Tue Mar 15 5:59:57 PDT 2011
ToplineMD It's a full house! #mayoragan http://t.co/IY7fMVr
Tue Mar 15 6:00:26 PDT 2011

philbaumann Good morning everyone, including the fine peeps here at #MayoRagan
Tue Mar 15 6:00:36 PDT 2011

kathybarbour @TopLineMD Good morning! #mayoragan

Tue Mar 15 6:00:59 PDT 2011

kathybarbour @PhilBaumann Good morning! #mayoragan

Tue Mar 15 6:01:14 PDT 2011

philbaumann @kathybarbour Good morning! #MayoRagan

Tue Mar 15 6:03:10 PDT 2011

chrisboyer @shelholtz is in da #mayoragan house!

Tue Mar 15 6:03:15 PDT 2011

chrisboyer @kathybarbour What, am I chopped liver? :) Good morning! #mayoragan

Tue Mar 15 6:03:34 PDT 2011

kathybarbour @chrisboyer No way, you were next! Good morning to you! #mayoragan
Tue Mar 15 6:03:50 PDT 2011

kathybarbour @randyschwarz good morning. I'm loving the electric blue. #mayoragan
Tue Mar 15 6:04:34 PDT 2011

kathybarbour @mary_pat_whaley great to tweet you! #mayoragan #mccsm

Tue Mar 15 6:05:47 PDT 2011

RichmondDoc @miller7 and I are presenting on #HCSM in the #PCMH at 5 pm today. If you're
around, feel free to say Hi! #hcsmLA #MDChat #MayoRagan
Tue Mar 15 6:06:31 PDT 2011

MrsARodriguez Sitting next to someone from the Mayo Social Media Center. He has the coolest
coffee cup I've ever seen. It's an SLR lens lol #mayoragan
Tue Mar 15 6:06:40 PDT 2011

caityrosey @RichmondDoc That's a lot of acronymns all in one place :-) #HCSM #PCMH
#hcsmLA #MDChat #MayoRagan
Tue Mar 15 6:07:25 PDT 2011

caityrosey And the conference begins. @MarkRagan says he is responsible for booking
today's sunshine #mayoragan
Tue Mar 15 6:07:52 PDT 2011
caityrosey @MarkRagan says: How many of you could have taught yesterday's session? (A
few people raise their hands furtively) #mayoragan
Tue Mar 15 6:09:13 PDT 2011

caityrosey How do you prioritize and spend your time when resources are limited?
#mayoragan
Tue Mar 15 6:10:33 PDT 2011

chrisboyer @markraganceo is working the #mayoragan room - he's missed his calling as a
lounge entertainer!
Tue Mar 15 6:10:50 PDT 2011

sarahbethrn Beautiful day in JAX, @ #mayoragan 's social meadia summit! its a good day
Tue Mar 15 6:10:56 PDT 2011

MrsARodriguez #mayoragan @MarkRaganCEO asking how many have execs that want to put as
much money into #socialmedia as ads. Very few hands.
Tue Mar 15 6:11:59 PDT 2011

kathybarbour @SarahBethRN Welcome to Jax and the #mayoragan event!

Tue Mar 15 6:12:04 PDT 2011

randyschwarz Resources for social media are a major issue for many health care organizations
#MayoRagan #MCCSM
Tue Mar 15 6:12:08 PDT 2011

caityrosey How many of your work for orgs that block SM access? A LOT of people raise
hands #mayoragan
Tue Mar 15 6:12:33 PDT 2011

tahughes Ironic. I'm at a social media conference, and most of us here work for organizations
that block employee access to social media. #mayoragan
Tue Mar 15 6:12:55 PDT 2011

caityrosey 57% of companies blocking access to SM for employees #mayoragan

Tue Mar 15 6:13:08 PDT 2011

chrisboyer @shelholtz is referring to his website www.stopblocking.org - check it out

#mayoragan
Tue Mar 15 6:13:24 PDT 2011

randyschwarz About 75% of today's attendees work for organizations that block employee access
to social media #MayoRagan #MCCSM
Tue Mar 15 6:13:33 PDT 2011

MrsARodriguez #mayoragan Someone mentioned their company sent a memo to Like company on
Facebook, but blocks #socialmedia at work.
Tue Mar 15 6:13:41 PDT 2011

philbaumann According to @MarkRaganCEO about 57% of companies block access to social

media #MayoRagan #MayoRagan
Tue Mar 15 6:14:15 PDT 2011
kathybarbour Pros and cons of #tweetDeck versus #HootSuite? What is your preference?
#mayoragan #mccsm
Tue Mar 15 6:14:22 PDT 2011

caityrosey With open access, employees can become valued content curators Check out
www.stopblocking.org #mayoragan
Tue Mar 15 6:14:22 PDT 2011

Mary_Pat_Whaley Exactly! Companies block social media, but ask employees to friend the company
FB page! What's up with that? #mayoragan
Tue Mar 15 6:14:30 PDT 2011

ronaldpetrovich @markraganceo says 57% of companies block social media access. @shelhotz
recommends checking out stopblocking.org #mayoragan
Tue Mar 15 6:15:08 PDT 2011

g24khamr At #mayoragan conference, and coulda sworn I saw and heard a guy who seemed
a lot like @shelholtz :)
Tue Mar 15 6:15:34 PDT 2011

ToplineMD People in Hawaii/Japan had to use #socialmedia to connect, figure out how to get
out of small communities. Huge. #mayoragan
Tue Mar 15 6:15:47 PDT 2011

ahynes1 update to friends: I'm at a conference and will probably tweet heavily today.
Apologies in advance to people not interested. #mayoragan
Tue Mar 15 6:15:51 PDT 2011

sjmonk5 Wow! RT @randyschwarz: About 75% of today's attendees work for organizations
that block employee access to social media #MayoRagan #MCCSM
Tue Mar 15 6:16:16 PDT 2011

shelholtz Multilingual issues in social media coming up as an issue with several participants
at #mayoragan. No question, it's a challenge.
Tue Mar 15 6:16:18 PDT 2011

StansburyPR #mayoragan StopBlock.org for companies that ask staff to "like" the company FB
page, but block FB access at work.
Tue Mar 15 6:16:27 PDT 2011

Louisianafoodie #mayoragan StopBlock.org for companies that ask staff to "like" the company FB
page, but block FB access at work.
Tue Mar 15 6:16:27 PDT 2011

JasonPratt Excited for another day of socially learning. #MayoRagan (@ MayoRagan Social
Media Conference w/ 2 others) http://4sq.com/gVFBZA
Tue Mar 15 6:16:31 PDT 2011

caityrosey Wave to cameras #mayoragan

Tue Mar 15 6:18:03 PDT 2011
raganreporter Follow our www.hmcnews.com team: @RaganHealth, @drmikesevilla,
@emacartney, @htpotter #mayoragan
Tue Mar 15 6:18:15 PDT 2011

MrsARodriguez @MarkRaganCEO Just asked us to wave to the webcast cameras. Lol. Love it,
#mayoragan
Tue Mar 15 6:18:29 PDT 2011

Julian_Bond Looking forward to catching some tweets from #mayoragan soc med/healh conf
going on now, along w/any #SXSH #SXSWi as well :)
Tue Mar 15 6:18:44 PDT 2011

caityrosey Information snacking? That's a new term #mayoragan

Tue Mar 15 6:18:50 PDT 2011

Mary_Pat_Whaley Wow! This is being webcast to Ragan customers! We just waved at the cameras!
#mayoragan
Tue Mar 15 6:18:52 PDT 2011

tahughes Our conference is being webcast. Hi Mom! #mayoragan

Tue Mar 15 6:19:04 PDT 2011

randyschwarz A big shout out to all Mayo Clinic employees watching today's webcast, wish you
were all here! #MayoRagan #MCCSM
Tue Mar 15 6:19:56 PDT 2011

mkatmahoney Excited to hear Lee Aase's presentation this morning about the evolution of SM in
health care. #mayoragan
Tue Mar 15 6:20:26 PDT 2011

JRobinsonGroup Excited to hear Lee Aase's presentation this morning about the evolution of SM in
health care. #mayoragan
Tue Mar 15 6:20:27 PDT 2011

Julian_Bond Hootsuite! RT @randyschwarz RT @kathybarbour TweetDeck gets my vote!

Pros/cons of #tweetDeck vs #HootSuite? What is your pref? #mayoragan
Tue Mar 15 6:21:27 PDT 2011

raganreporter HMC News Team: @Julian_Bond, @jasonmcarlton, @tahughes, @melissatizon,

@dandunlop, @simonslee #mayoragan
Tue Mar 15 6:21:27 PDT 2011

HealthIsSocial Coming up now at #MayoRagan is @LeeAase

Tue Mar 15 6:21:37 PDT 2011

sjmonk5 Ready for round two! #mayoragan (@ MayoRagan Social Media Conference w/ 3
others) http://4sq.com/fvYhxZ
Tue Mar 15 6:21:43 PDT 2011

ronaldpetrovich @kathybarbour from Mayo Clinic,FL(its 25th anniversary) welcomes all of us and
@leeaase in outstanding fashion. Way to go Kathy #mayoragan
 Tue Mar 15 6:22:13 PDT 2011

ToplineMD Great welcome, @kathybarbour! Up next: @LeeAase! Inside look at Mayo social
media center. #mayoragan
Tue Mar 15 6:22:34 PDT 2011

ahynes1 Web camera for streaming at #mayoragan http://flic.kr/p/9qy8YD

Tue Mar 15 6:23:13 PDT 2011

kathybarbour THANKS! RT @RonaldPetrovich: @kathybarbour from Mayo Clinic,FL welcomes all

of us and @leeaase in outstanding fashion. #mayoragan
Tue Mar 15 6:23:37 PDT 2011

JRobinsonGroup A health care client is asking us to collect best practices in crisis communications.
Can any of my friends at #mayoragan assist? Tx
Tue Mar 15 6:23:49 PDT 2011

mkatmahoney A health care client is asking us to collect best practices in crisis communications.
Can any of my friends at #mayoragan assist? Tx
Tue Mar 15 6:23:49 PDT 2011

tahughes @LeeAase just started his opening keynote address. #mayoragan

Tue Mar 15 6:23:51 PDT 2011

ahynes1 @MarkRaganCEO pitches http://www.qumu.com/ for webcasting. Talks about

@leeaase's mic not working and customer service #mayoragan
Tue Mar 15 6:24:01 PDT 2011

WendyBlackburn That's crazy talk! RT @PhilBaumann: According to @MarkRaganCEO about 57% of

co's block access to social media #MayoRagan
Tue Mar 15 6:24:16 PDT 2011

ronaldpetrovich @LeeAase presenting at #mayoragan Summit. Mayo Clinic Center for Social
Media's mission is to lead revolution to help patients everywhere
Tue Mar 15 6:24:57 PDT 2011

chrisboyer The #mccsm Raison d'etre can be found here: http://socialmedia.mayoclinic.org -

everyone #mayoragan should check it out and become involved!
Tue Mar 15 6:25:28 PDT 2011

cjbryant Challenges for #mayoragan attendees: 1. Resources - where to allocate them and
not having enough of them #hcsm #mccsm
Tue Mar 15 6:26:08 PDT 2011

chrisboyer @guykawasaki's blog can be found here: http://blog.guykawasaki.com/

#mayoragan #mccsm
Tue Mar 15 6:26:33 PDT 2011

mfeyen The #mccsm Raison d'etre can be found here: http://bit.ly/greC59 #mayoragan
Tue Mar 15 6:26:47 PDT 2011
caityrosey Lee's dad is on FB. That's one cool 80-something #mayoragan
Tue Mar 15 6:27:27 PDT 2011

MrsARodriguez @LeeAase says some ppl say we must focus on "real, grown-up" media that can
reach the most people. But #socialmedia has a place. #mayoragan
Tue Mar 15 6:27:49 PDT 2011

cjbryant Challenges for #mayoragan attendees - 2. Culture and access #hcsm #mccsm
Tue Mar 15 6:27:58 PDT 2011

caityrosey Magic Words: I'll bet I could do that #mayoragan

Tue Mar 15 6:28:01 PDT 2011

ahynes1 @LeeAase plugs How to Change the World blog and The Art of the Start
http://blog.guykawasaki.com/ #mayoragan
Tue Mar 15 6:28:27 PDT 2011

tahughes Favorite words of @LeeAase: "I bet I can do that." #mayoragan

Tue Mar 15 6:28:37 PDT 2011

chrisboyer @leeaase's approach to life (and #socialmedia) is "I can do that" #mayoragan
Tue Mar 15 6:28:38 PDT 2011

philbaumann Cute moment by @LeeAase on his mother and father, and showing his 4th grade
report card: "Lee's work has been average" ;) #MayoRagan
Tue Mar 15 6:29:01 PDT 2011

cjbryant Challenges for #mayoragan attendees - 3. Mgmt resistance: prove ROI; constant
content change; fear of criticism #hcsm #mccsm
Tue Mar 15 6:29:14 PDT 2011

caityrosey These tools aren't hard to use! You need creativity #mayoragan
Tue Mar 15 6:29:39 PDT 2011

philbaumann @wendyblackburn Yup, but it kinda makes sense, given how hard it's been to get
adoption. #MayoRagan
Tue Mar 15 6:30:19 PDT 2011

chrisboyer @leeaase does a great job showing the human side of #socialmedia - always a
great presenter! #mayoragan
Tue Mar 15 6:30:50 PDT 2011

caityrosey Lee's granddaughter owes her life to Facebook :-) Nice. #mayoragan
Tue Mar 15 6:31:52 PDT 2011

ahynes1 @LeeAase spends times telling stories about social media and the difference it
makes. (Stories matter) #mayoragan
Tue Mar 15 6:32:33 PDT 2011
LaurenVenoy Attention #MayoRagan fresh coffee can be found in 1107 #MCCSM - officially
restocked
Tue Mar 15 6:32:33 PDT 2011

MrsARodriguez @LeeAase Your granddaughter owes her life to Facebook. I met my husband thru
#socialmedia too. Got married 2 weeks ago! #mayoragan
Tue Mar 15 6:32:53 PDT 2011

billians @Mary_Pat_Whaley Companies blocking social media sites at work? Employees

will just turn to their phones. Embrace social media! #mayoragan
Tue Mar 15 6:33:04 PDT 2011

Mary_Pat_Whaley As of the end of 2010, more people get their news from the Internet than from
newspapers http://on.mash.to/extwWF #mayoragan #mccsm
Tue Mar 15 6:33:58 PDT 2011

rawarrior @LeeAase: "If @MayoClinic can do this, you can do this" #mccsm #mayoragan
Tue Mar 15 6:34:02 PDT 2011

JasonPratt We've got a packed room here in the Kinne Auditorium at @MayoClinic Florida for
the #MayoRagan conference. Awesome!
Tue Mar 15 6:34:08 PDT 2011

ahynes1 @LeeAase talks about 13% of people surveyed would chose Mayo as their
preferred health care brand... #mayoragan
Tue Mar 15 6:34:29 PDT 2011

ahynes1 @MrsARodriguez I met my wife on AOL Personals over a decade ago. #mayoragan
Tue Mar 15 6:35:18 PDT 2011

rawarrior Our laptops are hungry for electricity! :O #DisadvantageOfFrontRow #mayoragan

Tue Mar 15 6:35:26 PDT 2011

chrisboyer Want to see the updated version of Medical Edge @leeaase is talking about?
Check out: http://www.mayoclinic.org/medical-edge/ #mayoragan
Tue Mar 15 6:36:13 PDT 2011

ToplineMD Sept 05 - Mayo launches podcasts in iTunes. 900 downloads to 74K in ONE month.
Whoa. #mayoragan
Tue Mar 15 6:36:37 PDT 2011

ahynes1 Content Creation Task Force = Genomics is personalized medicine Social media is
personalized media. #mayoragan
Tue Mar 15 6:37:04 PDT 2011

chrisboyer @leeaase says #socialmedia is like the #genomics of media #mayoragan -

"personalized media"
Tue Mar 15 6:37:33 PDT 2011

JasonPratt @rawarrior - There should be a power strip under every table. Take a look and feed
your hungry laptop. #MayoRagan
Tue Mar 15 6:37:33 PDT 2011
kathybarbour @JasonPratt two tables do not have strips up front. #mayoragan
Tue Mar 15 6:37:58 PDT 2011

tahughes In 2006, @MayoClinic decided NOT to pursue blogging. #mayoragan

Tue Mar 15 6:38:18 PDT 2011

chrisboyer (FYI @leeaase's blog "Lines from Lee" has moved over to SMUG U: http://social-
media-university-global.org/ #mayoragan)
Tue Mar 15 6:38:46 PDT 2011

sarahbethrn Wish I had read "Lines from Lee" by @leeaase #mayoragan

Tue Mar 15 6:38:52 PDT 2011

ahynes1 @jpDesignTheory Social media and health care. You can follow the twitter feed at
#mayoragan
Tue Mar 15 6:40:24 PDT 2011

tahughes @LeeAase says he just celebrated his 4th "Twitter birthday" on Saturday.
#mayoragan
Tue Mar 15 6:40:51 PDT 2011

chrisboyer @leeaase Happy 4th Twitter birthday, Lee! #mayoragan

Tue Mar 15 6:41:14 PDT 2011

tahughes @MayoClinic represented on MySpace by british rock band of the same name!
#mayoragan
Tue Mar 15 6:42:20 PDT 2011

ToplineMD @LeeAase just gave me an idea 2 start a blog for our #hcmktg efforts. Currently
testing Facebook ads, looking at LivingSocial. #mayoragan
Tue Mar 15 6:42:27 PDT 2011

texasgirl11 @MarkRaganCEO and @LeeAase welcome full house of #mayoragan

communicators to Mayo Clinic Jacksonville http://twitpic.com/49pxty
Tue Mar 15 6:42:36 PDT 2011

caityrosey British Rock bad called "Mayo Clinic". Anybody got a link? #mayoragan
Tue Mar 15 6:42:54 PDT 2011

ahynes1 Channeling Tom Friedman on the internet, you do it, or it will be done to you,
@LeeAase talks about Mayo on Myspace... #mayoragan
Tue Mar 15 6:43:53 PDT 2011

caityrosey Check out SMUG- Social Media University Global http://tinyurl.com/32yyum

#mayoragan
Tue Mar 15 6:43:55 PDT 2011

MrsARodriguez Social Media University Global's tagline is Latin for "It's not that hard." HA!
#mayoragan
 Tue Mar 15 6:44:07 PDT 2011

caityrosey Says @leeaase of SMUG - we're not that selective. #mayoragan

Tue Mar 15 6:44:19 PDT 2011

randyschwarz Mayo Clinic's Facebook page http://tinyurl.com/4tv4dxr was born on 11/07/07

#MayoRagan #MCCSM
Tue Mar 15 6:44:22 PDT 2011

amyconcetta This is the case where I work RT@PhilBaumann: According to @MarkRaganCEO

about 57% of companies block access to social media #MayoRagan
Tue Mar 15 6:44:45 PDT 2011

westr FACT: #mccsm community & Mayo EAB members are as impressive & entertaining
IRL as in virtual world! #MayoRagan #pm101 #hcsm
Tue Mar 15 6:45:04 PDT 2011

mkatmahoney Not only are we new media content providers, but aren't we also our own media
programmers!? What , when and how we want it. #mayoragan
Tue Mar 15 6:45:20 PDT 2011

JRobinsonGroup Not only are we new media content providers, but aren't we also our own media
programmers!? What , when and how we want it. #mayoragan
Tue Mar 15 6:45:21 PDT 2011

betheggen Learning about Smuggles at the Social Media Conference @MayoClinic in Jax.
#mayoragan
Tue Mar 15 6:46:24 PDT 2011

Mary_Pat_Whaley 80% US kids age 0 to 5 use Internet weekly re: Cooney Center & Sesame
Workshop. http://on.mash.to/fp0NY4 (pediatrics get busy!) #mayoragan
Tue Mar 15 6:46:46 PDT 2011

ahynes1 http://www.myspace.com/mayoclinic #mayoragan

Tue Mar 15 6:47:17 PDT 2011

chrisboyer Show of hands - how many hospitals started their #socialmedia accounts like
@leeaase is describing: to stake your claim? #mayoragan
Tue Mar 15 6:47:59 PDT 2011

ToplineMD Mayo has 1,154 videos on YouTube. Shot with consumer-grade Flip camera.
Simple and effective. #mayoragan
Tue Mar 15 6:48:09 PDT 2011

ahynes1 Idea from Mayo: Password protect posts on blog while it is on embargo. Unprotect it
when it comes off embargo. #mayoragan
Tue Mar 15 6:48:34 PDT 2011

randyschwarz Mayo Clinic's YouTube channel currently has over 1100+ videos
http://tinyurl.com/oxygm6 #MayoRagan #MCCSM
Tue Mar 15 6:49:00 PDT 2011
ToplineMD @chrisboyer @LeeAase We have docs that want to claim certain domain names,
like MiamiOBGyn.com. Similiar situation. #mayoragan
Tue Mar 15 6:49:51 PDT 2011

chrisboyer @leeaase: Sharing Mayo Clinic (highlighting patient stories):

http://sharing.mayoclinic.org/ #mayoragan
Tue Mar 15 6:49:53 PDT 2011

caityrosey We told them it was a web site with comments. Later on we told them, "oh by the
way, it's a blog." #mayoragan
Tue Mar 15 6:49:58 PDT 2011

ahynes1 @LeeAase talks about Dr. Luther's document as the first viral document, thanks to
Gutenberg.. #mayoragan
Tue Mar 15 6:51:20 PDT 2011

chrisboyer Here's a link to @leeaase's 35 theses: http://bit.ly/hNuf7i #mayoragan

Tue Mar 15 6:51:29 PDT 2011

ahynes1 @LeeAase talks about his 35 theses. Will he mention ClueTrain? #mayoragan
Tue Mar 15 6:51:53 PDT 2011

caityrosey Check out @leeaase's 35 social media theses http://tinyurl.com/yd6dl9b

#mayoragan
Tue Mar 15 6:52:16 PDT 2011

sarahbethrn Seth Godin: http://bit.ly/VJAgu #mayoragan

Tue Mar 15 6:53:03 PDT 2011

ToplineMD SMUG 35 Theses of Social Media from @LeeAase http://t.co/BpPJUlp #mayoragan

Tue Mar 15 6:53:28 PDT 2011

caityrosey Social media are the new millennium's defining communications trend #mayoragan
Tue Mar 15 6:53:56 PDT 2011

randyschwarz @LeeAase Thesis 1: Air was the first social media #MayoRagan #MCCSM
Tue Mar 15 6:54:00 PDT 2011

chrisboyer Every presentation by @leeaase about #socialmedia is like a history lesson!

#mayoragan
Tue Mar 15 6:54:16 PDT 2011

ahynes1 @LeeAase moves from Gutenberg to Marconi. Printing press to radio...

#mayoragan
Tue Mar 15 6:54:18 PDT 2011

mfeyen Social Media touches all the elements that impact people's perception of Mayo
Clinic. #mayoragan
Tue Mar 15 6:54:28 PDT 2011
MrsARodriguez 35 Theses of Social Media from @LeeAase http://t.co/ZVd5UNZ #mayoragan
Tue Mar 15 6:54:28 PDT 2011

Julian_Bond Ditto! RT @JanetLSameh @julian_bond - Dumped tweetdeck for hootsuite! Much

easier to use. cc @kathybarbour cc @randyschwarz #mayoragan
Tue Mar 15 6:55:12 PDT 2011

riggrl Cost effective, too. RT @ToplineMD: Mayo has 1,154 videos on YouTube. Shot with
consumer-grade Flip camera. Simple and effective. #mayoragan
Tue Mar 15 6:55:26 PDT 2011

ahynes1 @LeeAase If you think site blocking is a good idea, let me introduce you to the
iPhone. #mayoragan
Tue Mar 15 6:56:02 PDT 2011

tahughes @LeeAase if you think blocking social media is a viable long-term option for your
organization, meet the iPhone. #mayoragan
Tue Mar 15 6:56:18 PDT 2011

chrisboyer Re: "blocking"I say: "Just because you don't want to be part of the conversation,
doesn't mean they stop talking about you" #mayoragan
Tue Mar 15 6:56:33 PDT 2011

rawarrior @LeeAase: Guttenburg made publishing possible. Zuckerburg made it easy & fun.
#mayoragan #hcsm
Tue Mar 15 6:56:44 PDT 2011

randyschwarz Smart phones are making blocking access to social media at work pointless
#MayoRagan #MCCSM
Tue Mar 15 6:56:46 PDT 2011

MrsARodriguez @LeeAase - MarComm pros who fail to understand #socialmedia flirt with media
malpractice. http://t.co/ZVd5UNZ #mayoragan
Tue Mar 15 6:56:50 PDT 2011

ahynes1 @LeeAase - Failing to adopt social media is flirting with media malpractice.
#mayoragan
Tue Mar 15 6:56:52 PDT 2011

Louisianafoodie #mayoragan If you doubt the power of social media, ask Moamar Gaddafi what he
thinks.
Tue Mar 15 6:57:02 PDT 2011

caityrosey Strategy is great, but is no substitute for getting out and pushing the car says
@leeaase #mayoragan
Tue Mar 15 6:57:11 PDT 2011

kevindarst @LeeAase: Still in doubt about SM? Ask Hosni Mubarak how it worked out for him.
#mayoragan
Tue Mar 15 6:57:13 PDT 2011
HealthIsSocial Nice way to put it by @LeeAase re: communicators/marketers who aren't SM savvy:
"Media Malpractice". #MayoRagan
Tue Mar 15 6:57:22 PDT 2011

mfeyen When it comes to social media you already have the risk, why not use the tools.
http://www.stopblocking.org/ #mayoragan
Tue Mar 15 6:58:53 PDT 2011

Mary_Pat_Whaley Nice that we don't have to close our laptops & put down our phones to listen to
@LeeAase we can listen, type, tweet, share, enjoy #mayoragan
Tue Mar 15 6:58:53 PDT 2011

chrisboyer Who else has their #socialmedia policies online? We do:

http://www.inova.org/socialmedia #mayoragan
Tue Mar 15 6:59:46 PDT 2011

ToplineMD @LeeAase re: #socialmedia is free - As I approaches zero, ROI approaches infinity.
#mayoragan
Tue Mar 15 7:02:02 PDT 2011

chrisboyer @leeaase: interesting mathematical theory - as the "I" in ROI approaches zero, ROI
approaches infinity. #mayoragan
Tue Mar 15 7:02:09 PDT 2011

JasonPratt The "Shawn" guy that @LeeAase keeps referring to during his talk is this guy:
@Shawngbishop. #MayoRagan
Tue Mar 15 7:02:50 PDT 2011

LaurenVenoy @randyschwarz @kathybarbour I Still prefer @Tweetdeck, #JustSayin

#MayoRagan #MCCSM
Tue Mar 15 7:04:21 PDT 2011

Julian_Bond Good point! RT @randyschwarz Smart phones are making blocking access to
social media at work pointless #MayoRagan #MCCSM
Tue Mar 15 7:04:50 PDT 2011

mfeyen @JasonPratt thanks, do you have a complete list of the #mccsm team's twitter
usernames? #mayoragan
Tue Mar 15 7:05:05 PDT 2011

randyschwarz Here's part 1 of the Jason Werth video @LeeAase was referring to
http://youtu.be/r7DVzKk7RAI #MayoRagan #MCCSM
Tue Mar 15 7:05:18 PDT 2011

randyschwarz Part 2 of the Jason Werth video http://youtu.be/zQ_Q_qYO--M #MayoRagan

#MCCSM
Tue Mar 15 7:06:19 PDT 2011

randyschwarz Part 3 http://youtu.be/i_ivHzFQwCs #MayoRagan #MCCSM

Tue Mar 15 7:07:36 PDT 2011

ahynes1 @LeeAase talks about a patient showing up at the Mayo Clinic saying that she was
referred by Twitter. #mayoragan
 Tue Mar 15 7:08:27 PDT 2011

chrisboyer Here's Erin Turner's blog post that @leeaase is talking about: http://bit.ly/aj0XLG
#mayoragan
Tue Mar 15 7:08:40 PDT 2011

mkatmahoney Here's a link for subscribeing to Seth Godins Blog. http://tinyurl.com/6ymc5ty

#mayoragan
Tue Mar 15 7:08:47 PDT 2011

ToplineMD E-patient goes to Mayo Clinic for procedure after Twitter chat. #mayoragan #hcsm
Tue Mar 15 7:08:53 PDT 2011

mkmackey #Trends RT @ahynes1: @LeeAase talks about a patient showing up at Mayo Clinic
saying that she was referred by Twitter. #mayoragan
Tue Mar 15 7:09:45 PDT 2011

chrisboyer Here's @mayoclinic's POTS podcast page: http://bit.ly/ecnppO #mayoragan

Tue Mar 15 7:11:28 PDT 2011

chrisboyer Hayley's POTS story: http://bit.ly/a053ED #mayoragan

Tue Mar 15 7:12:56 PDT 2011

sarahbethrn @leeaase: Applying social media is the right thing to do #mayoragan

Tue Mar 15 7:16:19 PDT 2011

chrisboyer #mccsm site: http://socialmedia.mayoclinic.org/ #mayoragan

Tue Mar 15 7:17:33 PDT 2011

kathybarbour The @MayoClinic Center for Social Media (#MCCSM) team #MayoRagan:
@RonaldPetrovich @sesaz @LeeAase @randyschwarz @Shawngbishop,
@JasonPratt
Tue Mar 15 7:17:43 PDT 2011

CRelacion Enjoying the tweets from #mayoragan conference with @LeeAase and his
#MCCSM team. Wish I could be there!
Tue Mar 15 7:19:08 PDT 2011

laurenfarabough Applying social media in healthcare is the right thing to do and in the best interest of
your patients. #mayoragan
Tue Mar 15 7:19:39 PDT 2011

chrisboyer @leeaase I am also amazed and grateful to be part of this revolution #mayoragan
Tue Mar 15 7:19:51 PDT 2011

kevindarst @pvhsnews is one of the newest members of #mccsm #mayoragan

Tue Mar 15 7:21:53 PDT 2011

sarahbethrn how to get c-suite buy in on SM? spread the word of success stories, make is a
 personal passion rather than a "sell, sell, sell" #mayoragan
Tue Mar 15 7:22:17 PDT 2011

ahynes1 At the #mayoragan conference (@ MayoRagan Social Media Conference w/

@tahughes) http://4sq.com/f2UkjG
Tue Mar 15 7:23:19 PDT 2011

caityrosey When using a flip cam, always use a tripod #mayoragan

Tue Mar 15 7:23:43 PDT 2011

randyschwarz Get social media buy-in by showing leadership how social media can benefit their
work and help patients too #MayoRagan #MCCSM
Tue Mar 15 7:24:06 PDT 2011

MrsARodriguez #mayoragan attendees: come say hi! I'm the girl who wrote all over my nametag. :)
Gotta get used to the new last name! http://t.co/3PCuMnj
Tue Mar 15 7:24:42 PDT 2011

caityrosey @MarkRagan says "rehearse your subjects when doing a flip cam video"
#mayoragan
Tue Mar 15 7:25:24 PDT 2011

mkatmahoney Love the Mayo Clinic social media support team. They are such a great group of
really talented social media professionals. #mayoragan
Tue Mar 15 7:26:11 PDT 2011

JRobinsonGroup Love the Mayo Clinic social media support team. They are such a great group of
really talented social media professionals. #mayoragan
Tue Mar 15 7:26:12 PDT 2011

caityrosey @MarkRagan says shoot for a 90-sec video as a rule of thumb #mayoragan
Tue Mar 15 7:26:25 PDT 2011

philbaumann Love this from @MarkRaganCEO re: video rehearsals: 'I don't care if it's authentic
as long as its good!' #MayoRagan
Tue Mar 15 7:26:26 PDT 2011

Julian_Bond Thx for the shoutout :) RT @raganreporter HMC News Team @Julian_Bond
@jasonmcarlton @tahughes @melissatizon @dandunlop @simonslee
#mayoragan
Tue Mar 15 7:27:40 PDT 2011

jasonmcarlton Glad to be part of a great team. RT HMC News Team: @Julian_Bond,

@jasonmcarlton, @tahughes, @melissatizon, @dandunlop, @simonslee
#mayoragan
Tue Mar 15 7:28:57 PDT 2011

velocidi @Velocidi EVP @g24khamr to present on overcoming #social media obstacles

today at #mayoragan – be sure to drop by http://cot.ag/gNJbjh
Tue Mar 15 7:30:08 PDT 2011

randyschwarz For those using #FlipCam, check out #Kodak Zi8, a great pocket camcorder that
allows external mic http://bit.ly/4AslNq #MayoRagan #MCCSM
 Tue Mar 15 7:30:43 PDT 2011

mfeyen #1 Acceptable video quality: What does the user expect from u, not what quality do
u think u need to have. It's not about u. #mayoragan
Tue Mar 15 7:32:28 PDT 2011

Jennifer_Giusti @randyschwarz Thanks for the tips #mayoragan

Tue Mar 15 7:34:24 PDT 2011

mfeyen #2 Acceptable Video Quality: What the user expects from u will differ depending on
the message and the forum. #mayoragan
Tue Mar 15 7:34:31 PDT 2011

davethecfre Social Media Summit Keynote - @leeaase http://slidesha.re/fHwLGA #mccsm

#mayoragan
Tue Mar 15 7:34:58 PDT 2011

westr @rawarrior Tweeting at #mayoragan conf in JAX: http://twitpic.com/49qdda

Tue Mar 15 7:36:05 PDT 2011

SarahJEllis @ #mayoragan social media conference. Just heard Lee Aase speak. Good stuff!
Tue Mar 15 7:43:02 PDT 2011

caityrosey #mayoragan recommences with Rhonda Mann - Building your marketing strategy
around a few words
Tue Mar 15 7:43:47 PDT 2011

Ben_Farkas " #SocialMedia are a key to higher productivity, not a waste-timer to be blocked by
IT" via @leeaase #mayoragan #hcsm
Tue Mar 15 7:44:29 PDT 2011

rkpearson3 Be sure to follow @cjbryant & @SarahBethRN tweeting live from the Social Media
Summit in Jacksonville, FL. http://bit.ly/hgbDdf #mayoragan
Tue Mar 15 7:45:54 PDT 2011

chrisboyer @RhonMann is beginning her presentation at #mayoragan talking about traditional

advertising...
Tue Mar 15 7:47:51 PDT 2011

LeeAase Rhonda Mann from Beth Israel Deaconess (Boston) now on stage at #mayoragan
Tue Mar 15 7:48:36 PDT 2011

chrisboyer @rhonmann is telling the truth about ad agency "hangover" #mayoragan - been
there, done that!
Tue Mar 15 7:50:03 PDT 2011

g24khamr Great keynote by Mayo's @LeeAase -- check out his prezo here:
http://t.co/7RsHmzX #mayoragan
Tue Mar 15 7:50:13 PDT 2011

Next up: MarComm Dir from Beth Israel Deaconess Med Ctr. Sharing story behind
ToplineMD HEALTHY IS campaign. #mayoragan
Tue Mar 15 7:53:34 PDT 2011

shelholtz Beth Israel Deaconess' Rhonda Mann very funny outlining typical agency selection
process at #mayoragan
Tue Mar 15 7:54:31 PDT 2011

Julian_Bond Totally agree! Cant live without one :) RT @caityrosey When using a flip cam,
always use a tripod #mayoragan #MCCSM
Tue Mar 15 7:55:04 PDT 2011

sarahbethrn "Healthy is Sexy" beth israel deaconess medical center #mayoragan

Tue Mar 15 7:55:41 PDT 2011

chrisboyer @rhonmann - discussing the "Healthy is Sexy" campaign pitch...and how it

morphed into something more appropriate #mayoragan
Tue Mar 15 7:56:21 PDT 2011

ToplineMD Healthy Is _______. <--- Fill in YOUR blank. #mayoragan (For me, it's "peace of
mind.")
Tue Mar 15 7:57:37 PDT 2011

chrisboyer @rhonmann: Great approach to building an interactive campaign: fill in the blank
campaign: "Health is _______" #mayoragan
Tue Mar 15 7:57:52 PDT 2011

MrsARodriguez Healthy Is _______. <--- Fill in YOUR blank. #mayoragan (For me, it's "peace of
mind.")
Tue Mar 15 7:58:00 PDT 2011

tahughes Rhonda Mann describes "Healthy is ___" interactive campaign. People were
encouraged to fill in the blank and send pics. #mayoragan
Tue Mar 15 7:59:01 PDT 2011

simonslee Healthcare is local. #mayoragan.

Tue Mar 15 7:59:04 PDT 2011

daniellecass Being active. RT @MrsARodriguez: Healthy Is _______. <--- Fill in YOUR blank.
@rhonmann #mayoragan (For me, it's "peace of mind.")
Tue Mar 15 7:59:21 PDT 2011

chrisboyer Here is the page for the "Healthy Is _____" Campaign: http://bit.ly/eceFVV
#mayoragan
Tue Mar 15 8:00:14 PDT 2011

MrsARodriguez @daniellecass hi there! Are you at #mayoragan?

Tue Mar 15 8:01:18 PDT 2011

sjmonk5 Luv it! RT @chrisboyer @rhonmann Great approach to building an interactive

campaign: fill in the blank campaign: "Health is ____" #mayoragan
Tue Mar 15 8:01:24 PDT 2011
JasonPratt Healthy is: eating a delicious Florida orange. #MayoRagan
Tue Mar 15 8:02:03 PDT 2011

kathybarbour Or chicken with pineapple RT @JasonPratt: Healthy is: eating a delicious Florida
orange. #MayoRagan
Tue Mar 15 8:03:41 PDT 2011

MeredithGould Healhy is: getting quality sleep! #mayoragan

Tue Mar 15 8:03:54 PDT 2011

kathybarbour YES! RT @MeredithGould: Healhy is: getting quality sleep! #mayoragan

Tue Mar 15 8:04:08 PDT 2011

HealthIsSocial Here is the page for the "Healthy Is _____" Campaign: http://bit.ly/eceFVV
#mayoragan /via @chrisboyer
Tue Mar 15 8:04:16 PDT 2011

MeredithGould @MeredithGould Uh, *healthy* is no typos?!? Ooops. #mayoragan

Tue Mar 15 8:05:05 PDT 2011

chrisboyer @MeredithGould For you, Healthy is "no typos"...I agree! #mayoragan

Tue Mar 15 8:06:05 PDT 2011

MrsARodriguez Healthy Is ______. Campaign poster and pens. #mayoragan http://t.co/zwHzdyF

http://t.co/FpSJ3bw
Tue Mar 15 8:06:20 PDT 2011

jodyms @healthissocial Healthy is: Cancer free. Pain free. Ability to live, laugh, love.
#mayoragan
Tue Mar 15 8:06:42 PDT 2011

erinrbreedlove "Healthy is knowing when your body is acting differently than normal and seeking
help from professionals." #mayoragan
Tue Mar 15 8:06:58 PDT 2011

caityrosey Healthy is____. Resisting that breakroom pastry...well maybe next time
#mayoragan
Tue Mar 15 8:07:04 PDT 2011

cjbryant Love the strategy RT @chrisboyer: Here is the page for the "Healthy Is _____"
Campaign: http://bit.ly/eceFVV #mayoragan #hscsm #hcmktg
Tue Mar 15 8:07:47 PDT 2011

LeeAase If you liked the Dylan-inspired BIDMC video ads, check out this from Weird Al
http://youtu.be/Nej4xJe4Tdg #mayoragan
Tue Mar 15 8:08:07 PDT 2011

caityrosey I wonder how much of this campaign Rhonda is describing was actually
accomplished in the initial 6 weeks? #mayoragan
 Tue Mar 15 8:08:16 PDT 2011

ToplineMD HA! Same! RT @caityrosey: Healthy is____. Resisting that breakroom pastry...well
maybe next time #mayoragan
Tue Mar 15 8:08:48 PDT 2011

ahynes1 Heathy is ___ Doing something weird to get attention for Beth Israel Deaconess
#mayoragan
Tue Mar 15 8:09:14 PDT 2011

ToplineMD Wondering if there was a #HealthyIs hashtag? #mayoragan

Tue Mar 15 8:09:43 PDT 2011

chrisboyer "Healthy Is __________" videos on Beth Israel's YouTube page:

http://www.youtube.com/user/TopHospital #mayoragan
Tue Mar 15 8:09:53 PDT 2011

randyschwarz Healthy is: being able to keep up with this little guy. Campaign: http://bit.ly/eceFVV
#mayoragan http://twitpic.com/49qnw2
Tue Mar 15 8:10:13 PDT 2011

caityrosey Interactive street posters? #mayoragan

Tue Mar 15 8:11:12 PDT 2011

redjudy #mayoragan
Tue Mar 15 8:11:23 PDT 2011

MeredithGould New trend? Starting a preso with a PPT slide of one's Xray or other medical data?
Works for me! #mayoragan
Tue Mar 15 8:11:38 PDT 2011

HealthIsSocial @jodyms Healthy is Social ;) #MayoRagan

Tue Mar 15 8:12:00 PDT 2011

daniellecass Very dramatic. RT @MeredithGould: New trend? Starting a preso with a PPT slide
of one's Xray or other medical data? Works for me! #mayoragan
Tue Mar 15 8:12:08 PDT 2011

MeredithGould @daniellecass Yes, agreed. Makes the "we're all patients" point & reinforces cred
re: really knowing industry. #mayoragan
Tue Mar 15 8:13:13 PDT 2011

westr Creative strategy. RT @ahynes1: Heathy is ___ Doing something weird to get
attention for Beth Israel Deaconess #mayoragan
Tue Mar 15 8:13:33 PDT 2011

ToplineMD LOVE the interactive street posters for "Healthy Is" shown during @rhonmann's talk.
Does anyone have a photo to share? #mayoragan
Tue Mar 15 8:14:11 PDT 2011
jodyms @HealthIsSocial Completely:) Wish I were there w/all of you. Great discussion.
#MayoRagan - & thank you @chrisboyer
Tue Mar 15 8:14:25 PDT 2011

NateOsit Great Resource! RT @chrisboyer Here's a link to @leeaase's 35 theses:

http://bit.ly/hNuf7i #mayoragan
Tue Mar 15 8:14:42 PDT 2011

MeredithGould Noting how "Health is ___" going viral right here & now at #mayoragan. A
sociologist's dream relative to qualitative data.
Tue Mar 15 8:14:43 PDT 2011

westr NB! RT @MeredithGould: New trend? Starting a preso with a PPT slide of one's
Xray or other medical data? Works for me! #mayoragan #pm101
Tue Mar 15 8:14:54 PDT 2011

cjbryant I might try it! RT @MeredithGould: New trend? Starting a preso with PPT slide of
one's Xray or other medical data? Works for me! #mayoragan
Tue Mar 15 8:15:22 PDT 2011

Julian_Bond @caityrosey Thx for the RTs! How's the #mayoragan conference going so far? :)
#mccsm
Tue Mar 15 8:16:14 PDT 2011

caityrosey @Julian_Bond Fantastic. I'm looking forward to when the videos are avail online
#mayoragan #mccsm
Tue Mar 15 8:16:39 PDT 2011

ToplineMD AGREE. @rhonmann re: Ads may not bring in new patients. But will get people
thinking about topic, your hospital. #socialmediaROI #mayoragan
Tue Mar 15 8:17:53 PDT 2011

jonmertz G8 insights from #hcsm leader! RT @NateOsit G8 Resource! RT @chrisboyer Link

to @leeaase's 35 theses: http://bit.ly/hNuf7i #mayoragan
Tue Mar 15 8:18:38 PDT 2011

Julian_Bond @caityrosey That's good! Loving all of the great info coming from the tweets there!
Bummed that I couldnt make it there. #mayoragan #mccsm
Tue Mar 15 8:19:16 PDT 2011

kevindarst Another way to get people in for their colonoscopy: put your CEO's on YouTube
http://t.co/4epwOzB #mayoragan
Tue Mar 15 8:19:22 PDT 2011

mkatmahoney The hardest condition to advertise? A colonoscopy. But I agree we all need to
understand our plumbing! #mayoragan
Tue Mar 15 8:20:15 PDT 2011

caityrosey @RhondaMann "the next time you eat spaghetti you are SO thinking about your
colon" #mayoragan
Tue Mar 15 8:20:18 PDT 2011

kathybarbour She just said polyp - it is my LEAST favorite word in the entire universe.
 #mayoragan
Tue Mar 15 8:20:29 PDT 2011

caityrosey @kathybarbour : 'Moist' is worse #mayoragan

Tue Mar 15 8:20:45 PDT 2011

Julian_Bond Interesting! RT @MeredithGould New trend? Starting a preso with a PPT slide of
one's Xray or other medical data? Works for me! #mayoragan
Tue Mar 15 8:21:01 PDT 2011

kathybarbour a moist polyp double gross RT @caityrosey: @kathybarbour : 'Moist' is worse

#mayoragan
Tue Mar 15 8:21:02 PDT 2011

MeredithGould OMG! Healthy is...campaign for colonoscopy is brilliant plus good humored!
@rhondamann #MayoRagan
Tue Mar 15 8:21:13 PDT 2011

caityrosey @kathybarbour Blergh. Thanks! :-) #mayoragan

Tue Mar 15 8:21:22 PDT 2011

MeredithGould @kathybarbour Polyp is your least fave word?!? Please see me after class.
#mayoragan
Tue Mar 15 8:21:48 PDT 2011

westr Rhonda Mann at #mayoragan: http://twitpic.com/49qr9o "healthy is ____" (fill in)

Tue Mar 15 8:22:04 PDT 2011

kathybarbour Yes, I have no idea why. RT @MeredithGould: @kathybarbour Polyp is your least
fave word?!? Please see me after class. #mayoragan
Tue Mar 15 8:22:28 PDT 2011

jodyms Healthy is: Cancer free. Pain free. Ability to live, laugh, love. #mayoragan
Tue Mar 15 8:22:38 PDT 2011

sjmonk5 Agreed! RT @mfeyen: I love the "Healthy is_______." campaign.

http://bit.ly/h0FYO8 Thanks for sharing @Rhonmann! #mayoragan
Tue Mar 15 8:23:43 PDT 2011

mfeyen Love the Everest pic @Rhonmann!! #mayoragan http://plixi.com/p/84196356

Tue Mar 15 8:24:14 PDT 2011

caityrosey What % of sent e-cards resulted in an appointment? #mayoragan

Tue Mar 15 8:25:22 PDT 2011

chrisboyer @rhonmann is really showing the power of an interactive, relevant campaign. Very
impressed with the good ROI measurements. #mayoragan
Tue Mar 15 8:25:24 PDT 2011

JasonPratt This "Healthy is ________ campaign" that @RhonMann is talking about just keeps
 going & going. I love it! Nice work, @BIDMChealth! #MayoRagan
Tue Mar 15 8:26:55 PDT 2011

MeredithGould @Julian_Bond Interesting & effective. Hope I saved all my old "films"! #mayoragan
Tue Mar 15 8:27:16 PDT 2011

sarahbethrn "Healthy is Being Social" -bidmc.org #mayoragan

Tue Mar 15 8:30:35 PDT 2011

MeredithGould @kathybarbour I have issues with the word "phlegm." #mayoragan

Tue Mar 15 8:30:40 PDT 2011

westr @SarahBethRN at #mayoragan: http://twitpic.com/49qu5d #RNchat

Tue Mar 15 8:31:09 PDT 2011

mkatmahoney @rhonmann was fantastic! She shared many great examples of how a simple
campaign can become highly interactive and fun. #mayoragan
Tue Mar 15 8:31:18 PDT 2011

DanFuoco @kevindarst even if my CEO gets a colonoscopy, not entice me 2 get 1. I don't
agree, but nice video. #mayoragan #mayoragan
Tue Mar 15 8:31:26 PDT 2011

Julian_Bond Good question! Was talking about this recently during #hcsm chat RT @caityrosey
What % of sent ecards resulted in an appointment? #mayoragan
Tue Mar 15 8:32:30 PDT 2011

JBNorberg #mayoragan: "scaling" is the new plagerism...loved @rhonmann. Great, useful

ideas for everyone.
Tue Mar 15 8:33:05 PDT 2011

caityrosey Ooh, now for the crowdsourcing #mayoragan

Tue Mar 15 8:33:31 PDT 2011

ahynes1 @MarkRaganCEO talks about http://fightthebull.com/ giving a BS rating based on

jargon, etc. #mayoragan
Tue Mar 15 8:35:04 PDT 2011

Ben_Farkas Ppl join SM communities to fulfill need for safety, seek advice & be reassured abt
their condition http://j.mp/fLBYtk @Synthesio #mayoragan
Tue Mar 15 8:35:26 PDT 2011

kevindarst Why do I think I'm going to love this? Fightthebull.com from @MarkRaganCEO
#mayoragan
Tue Mar 15 8:35:43 PDT 2011

kathybarbour That is a gross one too. I 'm with you. RT @MeredithGould: @kathybarbour I have
issues with the word "phlegm." #mayoragan
Tue Mar 15 8:35:44 PDT 2011
chrisboyer @markraganceo here's another site to check out (but you can't get to it from within
Mayo's firewall: http://bit.ly/dC0Ecp) #mayoragan
Tue Mar 15 8:35:49 PDT 2011

randyschwarz @MarkRaganCEO recommends DynamicTweetes.com. Check them out

http://bit.ly/3Jj2Pp #MayoRagan #MCCSM
Tue Mar 15 8:37:31 PDT 2011

sarahbethrn Still struggling with no power outlet in the front! #mayoragan

Tue Mar 15 8:40:22 PDT 2011

philbaumann Twitter client recommendation from @MarkRaganCEO is Dynamic Tweets

http://DynamicTweets.com #MayoRagan
Tue Mar 15 8:40:44 PDT 2011

ToplineMD Check out our #hcmktg and #hcsm services for physicians. #mayoragan
http://t.co/kRTJIO0
Tue Mar 15 8:40:44 PDT 2011

ahynes1 @chrisboyer talks about using QR Codes. (Yay!) @MarkRaganCEO talks about
Microsoft Tag on badges.(Meh) #mayoragan
Tue Mar 15 8:40:45 PDT 2011

caityrosey Download Tag Reader here http://bit.ly/hAMQKI #mayoragan

Tue Mar 15 8:40:50 PDT 2011

randyschwarz Need to look into @Microsoft Tag http://bit.ly/eftJkC #MayoRagan #MCCSM

Tue Mar 15 8:40:56 PDT 2011

Julian_Bond :) RT @MeredithGould @Julian_Bond Interesting & effective. Hope I saved all my

old "films"! #mayoragan
Tue Mar 15 8:41:08 PDT 2011

daniellecass @TopLineMD - come sit at my table: second row - we have extra seats and power
outlets #mayoragan
Tue Mar 15 8:41:22 PDT 2011

shelholtz "Nuggets of Wisdom from #MayoRagan" - http://sfy.co/2ao

Tue Mar 15 8:42:02 PDT 2011

shelholtz I'm collecting nuggests of wisdom from today's #mayoragan conference:

http://sfy.co/2ao
Tue Mar 15 8:43:26 PDT 2011

caityrosey @randyschwarz Just sent it to my iPhone. Will experiment shortly. #MayoRagan

#MCCSM
Tue Mar 15 8:45:05 PDT 2011

cjbryant Grt nuggets RT @shelholtz: "Nuggets of Wisdom from #MayoRagan" -

http://sfy.co/2ao #hcsm #mccsm
Tue Mar 15 8:45:36 PDT 2011
ahynes1 Waiting for lunch... chatting... catching up .... #mayoragan
Tue Mar 15 8:47:22 PDT 2011

Julian_Bond Nice collection of tweets here: RT @shelholtz "Nuggets of Wisdom from

#MayoRagan" - http://sfy.co/2ao #MCCSM #hcsm
Tue Mar 15 8:47:58 PDT 2011

Ben_Farkas 10% of all the comments published using social media mention the word HELP
http://j.mp/fLBYtk @Synthesio #mayoragan #hcsm
Tue Mar 15 8:48:55 PDT 2011

shelholtz Nuggets of Wisdom from #MayoRagan http://post.ly/1kg5K

Tue Mar 15 8:53:52 PDT 2011

ahynes1 All the sandwiches are "gourmet" but the chicken salad isn't great. I wish I had
something non-gourmet #mayoragan
Tue Mar 15 8:57:44 PDT 2011

nutrigenomics would be interested (relevant for the next day) RT @westr: Rhonda Mann at
#mayoragan: http://twitpic.com/49qr9o "healthy is ____" (fill in)
Tue Mar 15 8:58:21 PDT 2011

ToplineMD Healthy Is... This lunch! Lol. (From my coworker Jennifer.) #mayoragan
Tue Mar 15 9:03:00 PDT 2011

caityrosey Definitely! Grilled veggie wrap! Yum. RT @TopLineMD: Healthy Is... This lunch! Lol.
(From my coworker Jennifer.) #mayoragan
Tue Mar 15 9:04:54 PDT 2011

philbaumann Coming up now is a panel with @daniellecass of Kaiser Permanente, @jeisman of

HHSgov #MayoRagan
Tue Mar 15 9:07:34 PDT 2011

wkonline 10% of all the comments published using social media mention the word HELP
http://j.mp/fLBYtk @Synthesio #mayoragan #hcsm by @Ben_Farkas
Tue Mar 15 9:07:42 PDT 2011

kevindarst Not a coincidence: I'm trying to diagnose my foot pain online while listening to
#mayoragan prezos about #hcsm
Tue Mar 15 9:11:19 PDT 2011

caityrosey Interactive panel: What do you do tomorrow when you go back to the office
#mayoragan
Tue Mar 15 9:11:32 PDT 2011

MrsARodriguez Lunchtime panel with @daniellecass @gingeranderson @jeisman @billyorr

@g24khamr #mayoragan
Tue Mar 15 9:11:46 PDT 2011
chrisboyer Lunchtime panel discussion on how to implement ideas learned at the #mayoragan
conference, moderated by @daniellecass
Tue Mar 15 9:12:01 PDT 2011

ahynes1 @daniellecass starts off the lunch panel about how to get buy-in. Seeks to make it
interactive. (Tweetstream on the screen?) #mayoragan
Tue Mar 15 9:12:15 PDT 2011

caityrosey We start with Ginger Anderson from Scripps #mayoragan

Tue Mar 15 9:12:47 PDT 2011

caityrosey Call the guys from you tube.... hehe #mayoragan

Tue Mar 15 9:17:00 PDT 2011

dsgold @PhilBaumann Is there a reason Mark gave for preferring Dynamic Tweets over
other apps? #MayoRagan
Tue Mar 15 9:17:20 PDT 2011

caityrosey Start small....success begets success #mayoragan

Tue Mar 15 9:17:58 PDT 2011

caityrosey Know your audience. Find out where they're spending their time. #mayoragan Pew
center has a lot of info/resources
Tue Mar 15 9:19:09 PDT 2011

caityrosey Get buy-in and build allies from within #mayoragan

Tue Mar 15 9:19:38 PDT 2011

caityrosey Make friends with your lawyers #mayoragan

Tue Mar 15 9:19:51 PDT 2011

laurenfarabough Know where your audience is spending its time. #mayoragan

Tue Mar 15 9:20:01 PDT 2011

caityrosey Partner with existing online platforms that are trusted, where people are already
spending their time. #mayoragan
Tue Mar 15 9:21:00 PDT 2011

ahynes1 @jeisman of @hhsgov talks about going to where the readers are instead of
expecting them to come to you #mayoragan
Tue Mar 15 9:21:44 PDT 2011

FranklinTweets @kevindarst Where did you find those #mayoragan prezos? Mind sharing that link?
Tue Mar 15 9:21:47 PDT 2011

mfeyen Why does it always create laughter when people recommend making friends with
your lawyer? @danielg280 #mayoragan
Tue Mar 15 9:21:56 PDT 2011

Great advice RT @caityrosey: Partner w/existing online platforms that are trusted,
sjmonk5 where people are already spending their time. #mayoragan
Tue Mar 15 9:22:17 PDT 2011

caityrosey SM....is it gonna be like CHarlie Sheen? Heh #mayoragan

Tue Mar 15 9:24:01 PDT 2011

MeredithGould @mfeyen Really, nothing remotely funny about lawyers. #mayoragan

Tue Mar 15 9:24:01 PDT 2011

kathybarbour Check out flavors.me to design your own site in minutes and integrate your feeds!
#mayoragan
Tue Mar 15 9:24:02 PDT 2011

sarahbethrn @suegirlsue send your resume to Racepoint group, @billyorr is speaking in a

lunch panel about SM, based in San Francisco #mayoragan
Tue Mar 15 9:25:47 PDT 2011

caityrosey Imagine a day when your web site doesn't work. Where are people talking? How
would you reach out to them? #mayoragan
Tue Mar 15 9:25:56 PDT 2011

ahynes1 @billyorr talks about dealing with disasters (24x7) online as I read about
Fukushima #mayoragan
Tue Mar 15 9:26:45 PDT 2011

LeeAase @PhilBaumann @caityrosey We had our speakers lined up for #mayoragan

several months ago - @texasgirl11 did the heavy lifting
Tue Mar 15 9:28:20 PDT 2011

tahughes @Billyorr Once you turn motivation on, it's very hard to turn it off. #mayoragan
Tue Mar 15 9:28:47 PDT 2011

MeredithGould @ctsinclair Wish you were here! #mccsm #mayoragan

Tue Mar 15 9:29:40 PDT 2011

LeeAase Dittos! RT @MeredithGould: @ctsinclair Wish you were here! #mccsm #mayoragan
Tue Mar 15 9:30:24 PDT 2011

DanFuoco Bingo! RT @ahynes1: @jeisman of @hhsgov talks about going to where readers
are vs. expecting them to come to you #mayoragan #mayoragan
Tue Mar 15 9:30:34 PDT 2011

rawarrior @riotkat Aw my joints & I are in Jacksonville @ #mayoragan listening to @jeisman

of @hhsgov talk on #hcsm. Girl from Norfolk at my table. :)
Tue Mar 15 9:30:34 PDT 2011

caityrosey @g24khamr confesses to slight obsession with death #mayoragan

Tue Mar 15 9:31:53 PDT 2011
caityrosey How do you go from 'I don't know' to ' let's find out' ? #mayoragan When people say
'no' they often mean 'I don't know'
Tue Mar 15 9:32:50 PDT 2011

tahughes When people say no to social media, they're really saying "I don't know" says
@g24khamr. #mayoragan
Tue Mar 15 9:33:24 PDT 2011

tahughes @g24khamr "Your homepage is not your homepage. Google is your homepage."
#mayoragan
Tue Mar 15 9:34:16 PDT 2011

caityrosey Engage people with content they care about says @g24khamr #mayoragan
Tue Mar 15 9:34:50 PDT 2011

sarahbethrn @suegirlsue also check out http://velocidi.com/ @g24khamr is speaking now at

#mayoragan
Tue Mar 15 9:35:02 PDT 2011

Jennifer_Giusti Panel lunch discussion quite interesting "no" may actually mean "I dont know"
#mayoragan
Tue Mar 15 9:35:03 PDT 2011

JBNorberg @g24khamr #mayoragan: "Let's do social media" Yes, let's!

Tue Mar 15 9:35:13 PDT 2011

chrisboyer @g24khamr "Before you do it externally, do it internally" - but hard to do when your
company's blocking! #mayoragan
Tue Mar 15 9:37:46 PDT 2011

riggrl How true! RT @tahughes: @g24khamr "Your homepage is not your homepage.
Google is your homepage." #mayoragan
Tue Mar 15 9:37:51 PDT 2011

chrisboyer @MeredithGould Good point - I think we should "Be" #socialmedia, not "do" it.
#mayoragan
Tue Mar 15 9:38:23 PDT 2011

caityrosey Approach SM as a core function that affects all areas of your business #mayoragan.
SM isn't a piece of the pie. It's the pan.
Tue Mar 15 9:38:48 PDT 2011

MrsARodriguez @g24khamr "Social media isn't part of the pie. It's the pan." #mayoragan
Tue Mar 15 9:39:21 PDT 2011

ToplineMD @g24khamr "Social media isn't part of the pie. It's the pan." #mayoragan
Tue Mar 15 9:39:22 PDT 2011

MeredithGould @chrisboyer Being v. Doing is a core conversation among sociologists &

anthropologists. @HealthIsSocial should take it on! #mayoragan
Tue Mar 15 9:39:33 PDT 2011
chrisboyer When starting with #socialmedia, it's better to start small, be smart and go slow.
#mayoragan
Tue Mar 15 9:39:46 PDT 2011

mkatmahoney Social media is part of everything. Is it built into your overall communications
strategy.? Social media should be at the core. #mayoragan
Tue Mar 15 9:39:57 PDT 2011

sarahbethrn Don't use SM as a campaign -@g24khamr #mayoragan

Tue Mar 15 9:40:00 PDT 2011

tahughes @g24khamr "Social media is not the pie. Social media is the pan." #mayoragan
Tue Mar 15 9:40:34 PDT 2011

riggrl @g24hamr: Social media isn't a piece of the pie. It's the pan. It impacts every part of
your organization. #mayoragan
Tue Mar 15 9:40:46 PDT 2011

cjbryant Per @g24khamr "Social media isn't a piece of the pie, it's the pan" #mayoragan
#hcsm #mccsm #hcmktg
Tue Mar 15 9:41:07 PDT 2011

chrisboyer Social media brings home the bacon. Social media managers fry it up in the pan. :)
#mayoragan
Tue Mar 15 9:41:28 PDT 2011

kevindarst @g24khamr: Ideas are nothing if not acted upon. #mayoragan

Tue Mar 15 9:42:01 PDT 2011

paowerteam Great point. Potential hurdle. RT @chrisboyer @tahughes: Whn ppl say no 2 social
media, they're really saying "IDK" ~ @g24khamr. #mayoragan
Tue Mar 15 9:42:45 PDT 2011

Ben_Farkas Great quote! RT @cjbryant @g24khamr "Social media isn't a piece of the pie, it's the
pan" #mayoragan #hcsm #mccsm #hcmktg
Tue Mar 15 9:43:09 PDT 2011

caityrosey Ask you audience what they want to hear about #mayoragan
Tue Mar 15 9:45:10 PDT 2011

dsgold @PhilBaumann So noted -- thank you. How you enjoying the #mayoragan juntos?
Tue Mar 15 9:46:11 PDT 2011

chrisboyer Good room discussion about real-life challenges with implementing #socialmedia
at #mayoragan today...
Tue Mar 15 9:47:17 PDT 2011

AHowland Good point. RT @caityrosey: Don't pick fights with people who buy their ink by the
barrel...online is limitless...#mayoragan
Tue Mar 15 9:47:43 PDT 2011
philbaumann @dsgold I'm having a great time. Lots of friendly people - wide range of
backgrounds. #MayoRagan
Tue Mar 15 9:48:12 PDT 2011

sjmonk5 So true - RT @chrisboyer: RT @tahughes: When people say no to social media,

they're really saying "I don't know" says @g24khamr. #mayoragan
Tue Mar 15 9:49:00 PDT 2011

wkonline "Social media isn't a piece of the pie, it's the pan" #mayoragan #hcsm #mccsm
#hcmktg by @Ben_Farkas @cjbryant @g24khamr
Tue Mar 15 9:49:03 PDT 2011

MrsARodriguez @MarkRaganCEO applauds @AskCiti for their customer service in an industry that
has sensitive customer data. #mayoragan
Tue Mar 15 9:51:25 PDT 2011

vj_CR "@tahughes: When people say no to social media, they're really saying "I don't
know" says @g24khamr. #mayoragan" #hcsmla
Tue Mar 15 9:51:25 PDT 2011

ToplineMD @MarkRaganCEO applauds @AskCiti for their customer service in an industry that
has sensitive customer data. #mayoragan
Tue Mar 15 9:51:26 PDT 2011

caityrosey "Liking" your employer on FB is not the same thing as "friending" them #mayoragan
Tue Mar 15 9:53:44 PDT 2011

ahynes1 Idea: Facebook tailgate party. Open up facebook at the cafeteria where new users
can connect, learn, and set proper privacy. #mayoragan
Tue Mar 15 9:54:28 PDT 2011

HealthIsSocial @MeredithGould I shall do my best - that's a big (and yes, core) consideration.
#MayoRagan
Tue Mar 15 9:55:06 PDT 2011

MrsARodriguez Someone said their IT team sets up computers in cafeteria during lunch. Walk
employees thru setting up FB acct, privacy settings. #mayoragan
Tue Mar 15 9:55:12 PDT 2011

ToplineMD Someone said their IT team sets up computers in cafeteria during lunch. Walk
employees thru setting up FB acct, privacy settings. #mayoragan
Tue Mar 15 9:55:13 PDT 2011

ToplineMD Called Facebook Tailgate Parties. #mayoragan

Tue Mar 15 9:56:13 PDT 2011

MrsARodriguez Called Facebook Tailgate Parties. #mayoragan

Tue Mar 15 9:56:13 PDT 2011

ahynes1 @jeisman of @hhsgov talks about using blogs for a more conversational approach
 to contact press contacts. #mayoragan
Tue Mar 15 9:56:18 PDT 2011

FrisoRaemaekers ...and lead, don't manage... RT @SarahBethRN Don't use SM as a campaign

-@g24khamr #mayoragan
Tue Mar 15 9:56:26 PDT 2011

StaceyLSimon Tip for engaging employees on Facebook: Educate that "liking" is not same as
"friending." Page mgr cannot see fans' profiles #mayoragan
Tue Mar 15 9:56:47 PDT 2011

mkatmahoney Ragan's PR Daily -10 everyday decisions that will lead to social media success
http://tinyurl.com/4jwbe7l #mayoragan
Tue Mar 15 9:56:51 PDT 2011

JasonPratt The #MayoRagan lunch panel: @daniellecass, @gingeranderson w/

@ScrippsHealth, @jeisman w/ @hhsgov, @billyorr w/ Healthcare3dot0 &
@g24khamr.
Tue Mar 15 9:58:05 PDT 2011

toni_carey SEO RT @riggrl: How true! RT @tahughes: @g24khamr "Your homepage is not
your homepage. Google is your homepage." #mayoragan
Tue Mar 15 9:58:23 PDT 2011

ahynes1 @MarkRaganCEO shouts out to @SeattleMamaDoc as a physician that is doing

well on Twitter. #mayoragan
Tue Mar 15 9:58:33 PDT 2011

caityrosey Ah, here's Surmo http://bit.ly/eN9qSF #mayoragan

Tue Mar 15 9:58:47 PDT 2011

ahynes1 @daniellecass is asking for people who are using social media to reach
participants in research panels. #mayoragan
Tue Mar 15 9:59:14 PDT 2011

ToplineMD @MarkRaganCEO also applauds Seattle Mama Doc for being a pioneer of #hcsm
http://tinyurl.com/27msam3 #mayoragan
Tue Mar 15 9:59:31 PDT 2011

MrsARodriguez @MarkRaganCEO also applauds Seattle Mama Doc for being a pioneer of #hcsm
http://tinyurl.com/27msam3 #mayoragan
Tue Mar 15 9:59:31 PDT 2011

tahughes What kind of food should one have at a "Facebook tailgate party?" ;-) #mayoragan
Tue Mar 15 10:00:31 PDT 2011

philbaumann Big shout-out given to @SeattleMamaDoc from @MarkRaganCEO #MayoRagan

#MDchat
Tue Mar 15 10:00:36 PDT 2011

HealthIsSocial Big shout-out given to @SeattleMamaDoc from @MarkRaganCEO #MayoRagan

#MDchat
Tue Mar 15 10:00:36 PDT 2011
LaurenVenoy I am getting a T-shirt screen printer. #MayoRagan quotes deserve their own
signature line.
Tue Mar 15 10:00:49 PDT 2011

chrisboyer FYI - #mayoragan Facebook page: https://www.facebook.com/group.php?

gid=125863980786206 #mccsm
Tue Mar 15 10:00:55 PDT 2011

caityrosey Coming up next: Shel Holtz - 10 things you need to know about the mobile
revolution in health care communications #mayoragan
Tue Mar 15 10:05:43 PDT 2011

sarahbethrn ...and we have POWER!...thanks! #mayoragan

Tue Mar 15 10:08:06 PDT 2011

AmandaChanguris I'd buy! RT @LaurenVenoy: I am getting a T-shirt screen printer. #MayoRagan

quotes deserve their own signature line.
Tue Mar 15 10:11:35 PDT 2011

cjbryant Loved the idea! RT @tahughes: What kind of food should one have at a "Facebook
tailgate party?" ;-) #mayoragan #hcsm #hcmktg
Tue Mar 15 10:13:01 PDT 2011

mfeyen Bratwurst!!! RT @tahughes: What kind of food should one have at a "Facebook
tailgate party?" ;-) #mayoragan
Tue Mar 15 10:14:04 PDT 2011

ShanaSpeaks FYI - Here is @VUMChealth social media toolkit http://ht.ly/4f2cL & training video
http://ht.ly/4f2cM #mayoragan
Tue Mar 15 10:14:13 PDT 2011

tahughes Up next: 10 things you need to know about mobile revolution in health care comm.
#mayoragan
Tue Mar 15 10:14:23 PDT 2011

cjbryant Grt resource RT @ShanaSpeaks: FYI - @VUMChealth social media toolkit

http://ht.ly/4f2cL & training video http://ht.ly/4f2cM #mayoragan
Tue Mar 15 10:15:34 PDT 2011

mkatmahoney Warm KK donuts RT @cjbryant: RT @tahughes: What kind of food should one have
at a "Facebook tailgate party?" ;-) #mayoragan #hcsm #hcmktg
Tue Mar 15 10:15:51 PDT 2011

ahynes1 HT to @StaceyLSimon attending #mayoragan and tweeting about doc at her org on
nuclear reactors.
Tue Mar 15 10:16:57 PDT 2011

chrisboyer @shelholtz is about to command the stage at the #mayoragan conference talking
about 10 things you need to know about mobile
Tue Mar 15 10:17:56 PDT 2011
kathybarbour @shelholtz is up now! Can't wait for mobile revolution tips! #mayoragan #mccsm
Tue Mar 15 10:18:13 PDT 2011

sarahbethrn At a front row table with @rawarrior @westr @cjbryant at the #Mayoragan SM
summit. Afternoon session about to commence by @shelholtz
Tue Mar 15 10:18:19 PDT 2011

MrsARodriguez Had a brief but great convo w/ @chrisboyer @philbaumann during the break about
#social media ROI. #mayoragan
Tue Mar 15 10:18:29 PDT 2011

mkatmahoney @shelholtz: 10 things to know about mobile in health care communications.

#mayoragan
Tue Mar 15 10:18:59 PDT 2011

chrisboyer @MrsARodriguez @philbaumann Let's talk more later today - after my presentation!
#mayoragan
Tue Mar 15 10:19:08 PDT 2011

caityrosey Check out Shel's podcast http://bit.ly/f9xKel For Immediate Release #mayoragan
Tue Mar 15 10:19:11 PDT 2011

MrsARodriguez Up next: @ShelHoltz on mobile revolution in #healthcare comm. #mayoragan

Tue Mar 15 10:20:07 PDT 2011

kathybarbour Fun texting exercise by @shelholtz at #mayoragan

Tue Mar 15 10:20:56 PDT 2011

ToplineMD Up next: @ShelHoltz on mobile revolution in #healthcare comm. #mayoragan

Tue Mar 15 10:21:00 PDT 2011

ahynes1 @ShelHoltz starts off with a demo of people responding to a poll, texting via
smartphone. #mayoragan
Tue Mar 15 10:21:28 PDT 2011

chrisboyer Nice interactive demo with texting from @shelholtz at #mayoragan

Tue Mar 15 10:21:32 PDT 2011

kathybarbour 10 things you should be aware of in mobile revolution - via @shelholtz #mayoragan
Tue Mar 15 10:21:49 PDT 2011

sjmonk5 @chrisboyer What did he use to do that!? #mayoragan

Tue Mar 15 10:21:59 PDT 2011

tahughes The shift to mobile is already under way, says @shelholtz. #mayoragan
Tue Mar 15 10:22:14 PDT 2011

ToplineMD Had a brief but great convo w/ @chrisboyer @philbaumann during the break about
 #socialmedia ROI. #mayoragan
Tue Mar 15 10:22:14 PDT 2011

kathybarbour 1. The shift is already underway via @shelholtz #mayoragan

Tue Mar 15 10:22:28 PDT 2011

caityrosey Tried to tweet "wanttablet" but got an error message :-)RT @chrisboyer: Nice
interactive demo with texting from @shelholtz at #mayoragan
Tue Mar 15 10:22:30 PDT 2011

chrisboyer Ready for @shelholtz's top 10 list of the mobile revolution - here goes: #` the shift is
already underway! #mayoragan
Tue Mar 15 10:22:33 PDT 2011

LeeAase Shel says 1. The Shift to Mobile is Underway #mayoragan - global mobile tops
desktop web acccess by 2014
Tue Mar 15 10:22:44 PDT 2011

kathybarbour More people will be using mobile devices in 2014 than computers @shelholtz
#mayoragan
Tue Mar 15 10:22:58 PDT 2011

LeeAase Dittos - I've gotta find out how he did that RT @chrisboyer: Nice interactive demo
with texting from @shelholtz at #mayoragan
Tue Mar 15 10:23:07 PDT 2011

mlevinger New technology is taking off. We all have phones/pda's. The iPad 2 sold out in a
few days! #mayoragan
Tue Mar 15 10:23:16 PDT 2011

mfeyen Global mobile will surpass computers to access the Internet worldwide by
2014.#mayoragan
Tue Mar 15 10:23:17 PDT 2011

kathybarbour Conferences are already designed around mobile health #mayoragan

Tue Mar 15 10:23:30 PDT 2011

caityrosey mHealth = mobile health. $1.7 billion market in 2014 #mayoragan

Tue Mar 15 10:23:58 PDT 2011

chrisboyer mHealth definition on Wikpedia: http://en.wikipedia.org/wiki/MHealth #mayoragan

Tue Mar 15 10:24:01 PDT 2011

mfeyen @shelholtz how did you do that interactive mobile demo? AWESOME!!!!
#mayoragan
Tue Mar 15 10:24:42 PDT 2011

caityrosey challenge of reaching ees who are not at workstations all day -- give them smart
phones #mayoragan
Tue Mar 15 10:24:42 PDT 2011
westr @shelholtz talking about #mHealth revolution at #mayoragan
http://twitpic.com/49ru4k #pm101 #hcsm
Tue Mar 15 10:24:46 PDT 2011

g24khamr Thanks for all the tweets and RTs from today's #mayoragan panel -- hope all your
"no"s turn to "yes" soon!
Tue Mar 15 10:25:17 PDT 2011

sarahbethrn @shelholtz: more organizations are realizing bedside clinicians (NURSES) need
smartphones #mhealth devices #mayoragan #RNchat
Tue Mar 15 10:25:49 PDT 2011

chrisboyer Wow - mobile access to social media has nearly doubled in the past year!
#mayoragan
Tue Mar 15 10:26:35 PDT 2011

HealthIsSocial Check out Medcal Device Data Systems (MDDS) rule exempting % of apps &
wireless http://hisoc.us/dVeF1q #MayoRagan
Tue Mar 15 10:27:04 PDT 2011

kathybarbour 2. Patients and families are prime via @shelholtz #mayoragan

Tue Mar 15 10:27:08 PDT 2011

mkatmahoney Amazing! RT @chrisboyer: Wow - mobile access to social media has nearly
doubled in the past year! #mayoragan
Tue Mar 15 10:27:22 PDT 2011

ToplineMD 17% of cell phone users have searched for health information. #mayoragan
Tue Mar 15 10:27:30 PDT 2011

randyschwarz 17 % of cell owners have searched for health information on their phone
#MayoRagan #MCCSM
Tue Mar 15 10:27:44 PDT 2011

LeeAase Pew: 17% of cell phone owners have searched for health info on phone, and 9%
have health apps #mayoragan
Tue Mar 15 10:27:46 PDT 2011

chrisboyer 29% of 18-29 year olds search for health information on mobile devices
#mayoragan
Tue Mar 15 10:27:54 PDT 2011

kathybarbour 17% of cell owners have searched for health info on the phone and 9 % of cell
owners have health apps on phones via @shelholtz #mayoragan
Tue Mar 15 10:28:04 PDT 2011

philbaumann @MrsARodriguez Here it is: Roi of the Tweet http://hisoc.us/bWWZX9 #MayoRagan

Tue Mar 15 10:28:16 PDT 2011

mlinson Same! RT @leeaase: Dittos - gotta find out how he did that RT @chrisboyer: Nice
interactive demo with texting from @shelholtz at #mayoragan
Tue Mar 15 10:28:34 PDT 2011
kathybarbour 3. Doctors will soon begin to demand it #mayoragan #mccsm
Tue Mar 15 10:29:16 PDT 2011

caityrosey Doctors will soon be demanding more SM #mayoragan

Tue Mar 15 10:29:23 PDT 2011

chrisboyer Doctors will demand mobile apps - another reason for the mobile revolution in
healthcare (says @shelholtz) #mayoragan
Tue Mar 15 10:29:28 PDT 2011

tahughes 3. Doctors will soon begin demanding mobile access, says @shelholtz.
#mayoragan
Tue Mar 15 10:29:33 PDT 2011

thomasgetchius Surprised it's not higher RT @LeeAase: Pew: 17% of cell phone owners have
searched for htlh info on phone, and 9% have hlth apps #mayoragan
Tue Mar 15 10:29:39 PDT 2011

ToplineMD My phone was under the table charging! RT @ahynes1: @ShelHoltz starts off w/ a
demo by responding 2 poll, texting via smartphone #mayoragan
Tue Mar 15 10:29:42 PDT 2011

kathybarbour @mfeyen I agree. I think soon is now! #mayoragan

Tue Mar 15 10:30:18 PDT 2011

Mary_Pat_Whaley @shelholtz "Doctors will soon DEMAND mobile health ability" Especially those right
out of residency! #mayoragan
Tue Mar 15 10:30:38 PDT 2011

ToplineMD @ShelHoltz Please tell us how you did the poll via text! #mayoragan
Tue Mar 15 10:30:58 PDT 2011

sjmonk5 @tahughes @chrisboyer We already have a few that already are! #mayoragan
Tue Mar 15 10:31:27 PDT 2011

caityrosey @TopLineMD www.polleverywhere.com #mayoragan

Tue Mar 15 10:31:27 PDT 2011

kathybarbour As the tools are launched and doctors learn about them, they will want them. 72
percent of doctors are using smartphones #mayoragan
Tue Mar 15 10:31:41 PDT 2011

ahynes1 in us 72% of doctors currently using smartphones ref @ShelHoltz via voalte
#mayoragan
Tue Mar 15 10:32:01 PDT 2011

kathybarbour The iPad is being used in the operating room #mayoragan #mccsm
Tue Mar 15 10:32:19 PDT 2011
chrisboyer In our hospital, the docs started using iPads which caused the exec staff to start
using them. #mayoragan
Tue Mar 15 10:32:27 PDT 2011

daniellecass Here's Kaiser Permanente's social media policy: http://bit.ly/kpsm #mayoragan

outlines protecting patient info, blogging best practices, etc
Tue Mar 15 10:32:27 PDT 2011

kathybarbour There is an app for doctors to look at X-Rays on the tablet #mayoragan #mccsm
Tue Mar 15 10:33:39 PDT 2011

daniellecass Kaiser Permanente social media policy is always being updated http://bit.ly/kpsm
#mayoragan
Tue Mar 15 10:34:00 PDT 2011

kathybarbour A wand, smartphone and an app can result in an ultrasound #mayoragan #mccsm
Tue Mar 15 10:34:22 PDT 2011

ToplineMD @ShelHoltz showing uses of iPads in hospitals, physician offices. Inexpensive,

everyday tools w/ huge uses. #mayoragan
Tue Mar 15 10:34:33 PDT 2011

NAPH1981 Thx! MT @daniellecass: Here's Kaiser Permanente's social media policy:

http://bit.ly/kpsm #mayoragan #hcsm
Tue Mar 15 10:34:40 PDT 2011

mlinson Thx! MT @daniellecass: Here's Kaiser Permanente's social media policy:

http://bit.ly/kpsm #mayoragan #hcsm
Tue Mar 15 10:34:40 PDT 2011

ahynes1 Ultrasound wand and a smartphone for ultrasound anywhere. Very cool.
#mayoragan
Tue Mar 15 10:34:41 PDT 2011

caityrosey Use smartphone and wand to do ultrasounds? And then email to patient so they
can post it to FB while still on the table? :-) #mayoragan
Tue Mar 15 10:35:03 PDT 2011

tahughes @shelholtz showing slide of ultrasound wand that works with mobile phones.
#mayoragan Conduct ultrasound anytime, anywhere. #mayoragan
Tue Mar 15 10:35:23 PDT 2011

chrisboyer Using an ultasound wand with a smartphone http://bit.ly/gqD1aO #mayoragan

Tue Mar 15 10:35:28 PDT 2011

ahynes1 http://mobisante.com #mayoragan

Tue Mar 15 10:35:40 PDT 2011

kathybarbour @TopLineMD I've been awaiting iPad2, but didn't realize they would sell out
#mayoragan #mccsm
 Tue Mar 15 10:35:44 PDT 2011

kathybarbour 4. The mobile we trumps apps #mayoragan #mccsm

Tue Mar 15 10:36:13 PDT 2011

tahughes 4. The mobile Web trumps apps. @shelholtz #mayoragan

Tue Mar 15 10:36:21 PDT 2011

chrisboyer Good point from @shelholtz "mobile web trumps apps" - you agree,
@intervaladam? #mayoragan
Tue Mar 15 10:36:28 PDT 2011

mfeyen The mobile web trumps apps via @shelholtz at #mayoragan.

Tue Mar 15 10:36:56 PDT 2011

JBNorberg #mayoragan listening to @shelholtz. Did you see this one last year?
http://t.co/Rroic6o
Tue Mar 15 10:36:58 PDT 2011

LeeAase Mobile-friendly Web site are probably more important than mobile apps
#mayoragan
Tue Mar 15 10:37:03 PDT 2011

kathybarbour Make sure your website is mobile ready before developing the mobile app #mccsm
#mayoragan
Tue Mar 15 10:37:19 PDT 2011

lulugrimm AGREE! RT @LeeAase: Mobile-friendly website are probably more important than
mobile apps #mayoragan
Tue Mar 15 10:37:27 PDT 2011

daniellecass @shelholz: Is your website mobile-ready? #mayoragan

Tue Mar 15 10:37:29 PDT 2011

ahynes1 @ShelHoltz talks about mobile web trumps apps and less than 5% of downloaded
apps get used regularly. #mayoragan
Tue Mar 15 10:37:50 PDT 2011

kathybarbour If your site has wordpress, it can automatically plug in as a mobile app #mayoragan
#mccsm
Tue Mar 15 10:38:14 PDT 2011

tahughes @shelholtz "Make sure that your website is mobile friendly." #mayoragan
Tue Mar 15 10:38:15 PDT 2011

daniellecass @shelholz: WordPress will make your site automatically mobile-friendly

#mayoragan
Tue Mar 15 10:38:31 PDT 2011

chrisboyer Lot's of Wordpress/blog wordpress plugins - here's one:

 http://wordpress.org/extend/plugins/wordpress-mobile-edition/ #mayoragan
Tue Mar 15 10:39:03 PDT 2011

ToplineMD We use @cloversites for easy, user-friendly physician websites. Cost includes a
mobile version. Ex: http://t.co/U5SisGV #mayoragan
Tue Mar 15 10:39:35 PDT 2011

chuckhemann +2 RT @lulugrimm: AGREE! RT @LeeAase: Mobile-friendly website are probably

more important than mobile apps #mayoragan
Tue Mar 15 10:39:37 PDT 2011

cjbryant Downloaded @SentaraHealth MyChart for my iPhone yesterday. Love being

connected to my MD on my smartphone #hcsm #mhealth #mayoragan
Tue Mar 15 10:40:10 PDT 2011

StaceyLSimon Many access social media sites via smart phones. Make sure your web site is
mobile-friendly. #mayoragan
Tue Mar 15 10:40:24 PDT 2011

daniellecass Kaiser Permanente using mobile for med adherence, &remote monitoring = fewer
hospitalizations, improve health @shelholz #mayoragan
Tue Mar 15 10:40:52 PDT 2011

kathybarbour Walgreens has a prescription text alert app. It doesn't have to be complicated. A
SMS alert can work wonders! #mccsm #mayoragan
Tue Mar 15 10:41:16 PDT 2011

ahynes1 Walgreens has an app to get prescription text alerts, over 1 million subscribed
#mayoragan
Tue Mar 15 10:41:20 PDT 2011

kathybarbour What can you do with text information? #mayoragan #mccsm

Tue Mar 15 10:41:29 PDT 2011

westr If you find out, pls let me know! RT @sjmonk5: @chrisboyer What did he use to do
that!? #mayoragan
Tue Mar 15 10:42:04 PDT 2011

chrisboyer ED wait times is a no brainer - here's @inovahealth's iPhone app:

http://itunes.apple.com/us/app/inovaer/id384637516?mt=8 #mayoragan
Tue Mar 15 10:42:28 PDT 2011

chrisboyer I love that @shelholtz is talking about @iTriage - great app from a great company:
http://www.itriagehealth.com/ #mayoragan
Tue Mar 15 10:43:11 PDT 2011

cjbryant Love the #Walgreens iPhone app - Rx refills, txt alerts that Rx ready, chat
w/pharmacist, YE summaries for taxes, EASY #mayoragan
Tue Mar 15 10:43:56 PDT 2011

sarahbethrn here's my direct patient care app idea: http://bit.ly/dWWjrI #mayoragan

Tue Mar 15 10:44:55 PDT 2011
TopLineMD @shelholtz Microsoft holding contest for #healthcare apps. http://t.co/8wD3lzk
#mayoragan
Tue Mar 15 10:45:23 PDT 2011

mlinson MT @chrisboyer: Lot's of Wordpress/blog wordpress plugins - here's one to get

mobile friendly: http://ht.ly/4f3OX #mayoragan
Tue Mar 15 10:46:01 PDT 2011

the_idea_agency Chris: RT @SarahBethRN: here's my direct patient care app idea:

http://bit.ly/dWWjrI #mayoragan (this is a... http://bit.ly/emvvhq #idea
Tue Mar 15 10:46:05 PDT 2011

HealthTap .@westr has interesting tweets from the Mayo Ragan Social Media Healthcare
conference. #mayoragan #sxswh #hcsm
Tue Mar 15 10:46:20 PDT 2011

MrsARodriguez My fingers hurt from tweeting since 9am. Anyone else? :) #mayoragan
Tue Mar 15 10:46:44 PDT 2011

Ben_Farkas The number one most discussed topic on the internet today is "Health" -
http://j.mp/g22WEV via @Synthesio #mayoragan #mccsm #hcsm
Tue Mar 15 10:47:05 PDT 2011

chrisboyer A common theme being brought up again by @shelholtz - develop apps for internal
use first! #mayoragan
Tue Mar 15 10:47:30 PDT 2011

AmandaChanguris LOVING all of these #mayoragan tweets - thanks for sharing the love, guys! Wish I
could be there in person!
Tue Mar 15 10:48:34 PDT 2011

chrisboyer Interesting - IBM has about 400 internal apps for employees to use. Hosted on
intranet #mayoragan
Tue Mar 15 10:48:47 PDT 2011

ahynes1 Checking out iTriage on @ShelHoltz recommendation he goes on to talk about

$MSFT mobile health app contest #mayoragan
Tue Mar 15 10:49:15 PDT 2011

jodyms Healthy is: Cancer free. Pain free. Ability to live, laugh, love. #mayoragan
Tue Mar 15 10:49:51 PDT 2011

chrisboyer @shelholtz is just turning on the fire-hose of great information today....hope

everybody's keeping up! #mayoragan
Tue Mar 15 10:49:54 PDT 2011

SarahBethRN @shelholtz thx for the shoutout to #nurses . RNs MORE productive with mobile
technologies #mhealth #RNchat #mayoragan
Tue Mar 15 10:49:58 PDT 2011

MrsARodriguez For all #mayoragan attendees: But how do we convince physicians to embrace
 #socialmedia? Some still don't want websites!
Tue Mar 15 10:50:55 PDT 2011

foxepractice @PhilBaumann I just added #MayoRagan to the project. http://bit.ly/hQlawH

Tue Mar 15 10:52:20 PDT 2011

dsgold @PhilBaumann Not surprised. Wish I were there -- always lots to learn and no
doubt some great minds there, yours included. #MayoRagan
Tue Mar 15 10:53:03 PDT 2011

legrandphoto tell me more about this RT @kathybarbour If your site has wordpress, it can
automatically plug in as a mobile app #mayoragan #mccsm
Tue Mar 15 10:54:16 PDT 2011

MrsARodriguez Twitter is such an amazing way to "pre-meet" people before a conference.

#mayoragan
Tue Mar 15 10:54:32 PDT 2011

kathybarbour If you know what is causing your CEO to stay up at night and communications can
solve it, you'll be a hero via @shelholtz #mayoragan
Tue Mar 15 10:55:20 PDT 2011

JasonPratt Hey @shelholtz, I'm still in the "carrying your cell phone and pager old days".
#MayoRagan http://t.co/xaCj1ZU
Tue Mar 15 10:55:54 PDT 2011

HospitalWebGeek Yep. RT @LeeAase: Mobile-friendly Web site are probably more important than
mobile apps #mayoragan
Tue Mar 15 10:56:14 PDT 2011

JasonPratt @MrsARodriguez - Make the idea, experience and benefits so great that they are
asking YOU how they can can get involved. #MayoRagan
Tue Mar 15 10:56:18 PDT 2011

ahynes1 @shelholtz points to provider information on mobile app and says wouldn't it be
great if they would include brief videos. #mayoragan
Tue Mar 15 10:56:26 PDT 2011

MarkHarmel I read a CNET repot that mobile and iPads ruled at #SXSW. #mayoragan
http://t.co/UiOkzph
Tue Mar 15 10:56:36 PDT 2011

chrisboyer Hey @shelholtz, @inovahealth also made their magazine into an iPhone/iPad app:
http://bit.ly/fiAZqp #mayoragan
Tue Mar 15 10:57:23 PDT 2011

Aeuvy @RNchat Healthy is: Cancer free. Pain free. Ability to live, laugh, love.
#mayoragan/T
Tue Mar 15 10:58:04 PDT 2011

sadiepr Have one!RT @eQHealth RT @randyschwarz: For those using FlipCam, check out
#Kodak Zi8, pocket w external mic http://bit.ly/4AslNq #MayoRagan
Tue Mar 15 10:58:25 PDT 2011
Mbordelon Great idea! RT @SarahBethRN: here's my direct patient care app idea:
http://bit.ly/dWWjrI #mayoragan
Tue Mar 15 10:58:51 PDT 2011

MrsARodriguez @JasonPratt Our docs want to see financial ROI. Hey, @chrisboyer - You're up!
#mayoragan
Tue Mar 15 10:59:02 PDT 2011

mlinson Neat! RT @chrisboyer: Hey @shelholtz, @InovaHealth also made their magazine
into an iPhone/iPad app: http://bit.ly/fiAZqp #mayoragan
Tue Mar 15 11:00:12 PDT 2011

SDeiLune My fav is Medscape "@LeeAase: Pew: 17% of cell phone owners have searched
for health info on phone, and 9% have health apps #mayoragan"
Tue Mar 15 11:00:34 PDT 2011

kathybarbour 7. Mobile +geolocatin = wayfinding via @shelholtz #mayoragan #mccsm

Tue Mar 15 11:01:16 PDT 2011

daniellecass Keep the health care social media dialogue going: come to HealthCamp San Diego
this Sunday #mayoragan http://healthcampsandiego.org
Tue Mar 15 11:01:43 PDT 2011

kathybarbour that would be geolocation RT @kathybarbour: 7. Mobile +geolocatin = wayfinding

via @shelholtz #mayoragan #mccsm
Tue Mar 15 11:01:44 PDT 2011

chrisboyer This augmented reality stuff is great - we really should use more of this in
healthcare Good idea, @shelholtz #mayoragan
Tue Mar 15 11:02:11 PDT 2011

LeeAase Video demo of the Mayo Clinic app we launched in the pre- Phone era
http://youtu.be/1YkDSjclEws Ahead of our time #mayoragan
Tue Mar 15 11:02:33 PDT 2011

ahynes1 @ShelHoltz talks about Augmented Reality in terms of yellow lines in football
broadcasts, mentions IBM Seer at Wimbledom #mayoragan
Tue Mar 15 11:02:42 PDT 2011

mlinson Why not augmented reality stuff for hospitals? a step up from virtual tours ...
#mayoragan
Tue Mar 15 11:03:32 PDT 2011

MatthewBrowning Of course the Hipsters at #mayoragan #sxswh #hcsm already know about this
http://youtu.be/gjre5P_TMU8 Right?
Tue Mar 15 11:03:36 PDT 2011

chrisboyer Here's a video demo of the IBM Seer app: http://youtu.be/7VZoDmqcZ34

#mayoragan
Tue Mar 15 11:03:47 PDT 2011
MarkHarmel “@foxepractice: @PhilBaumann I just added #MayoRagan to the Healthcare
Hashtag project. http://t.co/YiZrAMt”
Tue Mar 15 11:04:11 PDT 2011

ahynes1 @chrisboyer Will there be augmented reality at future Social Media Health Network
conferences? #mayoragan
Tue Mar 15 11:04:35 PDT 2011

TopLineMD Quick! Everybody at #mayoragan check in to the conference on Foursquare!

Tue Mar 15 11:04:53 PDT 2011

chrisboyer @ahynes1 Good idea - we need some developers to help with this! #mayoragan
Tue Mar 15 11:04:56 PDT 2011

LeeAase This isn't augmented reality, but is a mobile-friendly orientation project we've
developed http://mayocl.in/hh679q #mayoragan
Tue Mar 15 11:05:11 PDT 2011

StaceyLSimon #mayoragan (@ MayoRagan Social Media Conference w/ 2 others)

http://4sq.com/hoza5f
Tue Mar 15 11:05:30 PDT 2011

PhilBaumann Thanks! Will tweet transcript later! RT @foxepractice I just added #MayoRagan to
the project. http://bit.ly/hQlawH
Tue Mar 15 11:06:06 PDT 2011

kathybarbour Not sure that was the tip most were looking for re @foursquare. I think most were
hoping for specials or deals #mayoragan
Tue Mar 15 11:06:45 PDT 2011

LeeAase At #mayoragan conference (@ Mayo Clinic) http://4sq.com/hF9WCM

Tue Mar 15 11:07:31 PDT 2011

JasonPratt The @foursquare location that @shelholtz created yesterday for the #MayoRagan
Conference: http://4sq.com/MAYOragan.
Tue Mar 15 11:09:16 PDT 2011

lesliedotcom @kathybarbour @legrandphoto Good article on WP-> Mobile-friendly:

http://tinyurl.com/4t4mlm6 #mayoragan
Tue Mar 15 11:09:28 PDT 2011

MrsARodriguez Have to share we broadcast our wedding via the Skype iPhone app for my
husband's family in Colombia. They couldn't get visas. #mayoragan
Tue Mar 15 11:11:07 PDT 2011

JxA Smart scheduling! @matthewbrowning: Of course the Hipsters at #mayoragan

#sxswh #hcsm already know about this http://ow.ly/4f57C Right?
Tue Mar 15 11:11:19 PDT 2011

kathybarbour @JasonPratt I'm okay with you being the mayor of the #mayoragan conference
#justsayin
Tue Mar 15 11:11:21 PDT 2011
Billyorr QR code generators are growing rapidly #mayoragan #RPG @rjbardsley
@rdeplazes
Tue Mar 15 11:11:28 PDT 2011

ahynes1 @shelholtz shoulds out Cinchcast, (as well as AudioBoo, Qik, uStream, etc)
#mayoragan
Tue Mar 15 11:11:59 PDT 2011

Mary_Pat_Whaley @MrsARodriguez For private docs they have to see the ROI, or for employed docs,
it needs to be required as part of their contract #mayoragan
Tue Mar 15 11:12:05 PDT 2011

tahughes @shelholtz "If my dropbox account were deleted all of a sudden, I would just have
to kill myself." #mayoragan
Tue Mar 15 11:14:04 PDT 2011

chrisboyer @shelholtz I blame Evernote for my rapidly declining short-term memory.

#mayoragan
Tue Mar 15 11:14:29 PDT 2011

MrsARodriguez @ShelHoltz is such a smart, techy guy. Let's be friends, lol. #mayoragan
Tue Mar 15 11:14:42 PDT 2011

HospitalPatient Highlights of "ACOs" & Healthcare Reform WATCH this Interview w/ Noted
Healthcare Atty http://youtu.be/3k9g81AOFw4?hd=1 #mayoragan #hcr
Tue Mar 15 11:17:00 PDT 2011

HospitalPatient Highlights of "ACOs" & Healthcare Reform WATCH this Interview w/ Noted
Healthcare Atty http://youtu.be/3k9g81AOFw4?hd=1 #mayoragan #hcr
Tue Mar 15 11:17:00 PDT 2011

ahynes1 The poll @ShelHoltz created was via http://www.polleverywhere.com/ #mayoragan

Tue Mar 15 11:17:17 PDT 2011

LeeAase This is the service Shel used for his interactive demo with Texting
http://bit.ly/ajFMOq audience response #mayoragan
Tue Mar 15 11:17:28 PDT 2011

JasonPratt I create my QR codes here: http://qrcode.kaywa.com #MayoRagan

Tue Mar 15 11:18:15 PDT 2011

ahynes1 Following up on just a fad. Johannes, this printing press idea is just a passing fad.
#mayoragan
Tue Mar 15 11:18:18 PDT 2011

FOREonline We've been using zxing for #qrcode generating http://zxing.appspot.com/generator/

#mayoragan
Tue Mar 15 11:23:06 PDT 2011

michaelerb Double agree. RT @lulugrimm AGREE! RT @LeeAase: Mobile-friendly website are

 probably more important than mobile apps #mayoragan
Tue Mar 15 11:23:30 PDT 2011

kathybarbour So my whole day was totally worth it. I learned about QR readers and QR codes.
#getwithit #mayoragan #Mccsm
Tue Mar 15 11:26:37 PDT 2011

CRelacion An interactive polling feature for presentation using SMS. That's cool.
http://bit.ly/ajFMOq via @shelholtz #mayoragan
Tue Mar 15 11:29:03 PDT 2011

kathybarbour @CjShaffer1 I need a primer! QR reads for marketing and advertising are a win!
Link them with bit.ly analytics = SCORE! #mayoragan
Tue Mar 15 11:29:23 PDT 2011

caityrosey Next at MayoRagan: Social media = ROI? Measuring your hospital's social media
efforts #mayoragan
Tue Mar 15 11:31:43 PDT 2011

caityrosey Next conference in Rochester MN Sep 18-19 with first ever physician track
#mayoragan
Tue Mar 15 11:32:35 PDT 2011

daniellecass Woo hoo! C u there! Psyched RT @Cascadia: Keep #HCSM dialogue going: come
to http://bit.ly/egb3Ni Sunday #mayoragan ^just got my filght
Tue Mar 15 11:35:17 PDT 2011

tahughes Up next: @chrisboyer speaks on measuring social media efforts. #mayoragan

Tue Mar 15 11:37:47 PDT 2011

MeredithGould @AmandaChanguris Think you might go? #mayoragan

Tue Mar 15 11:37:48 PDT 2011

caityrosey And now, the "Czar" Chris Boyd #mayoragan

Tue Mar 15 11:37:56 PDT 2011

PhilBaumann Up now at #MayoRagan is my bud @ChrisBoyer

Tue Mar 15 11:38:26 PDT 2011

MeredithGould My friend and sometimes boss-of-me @chrisboyer is up! #mayoragan. His schtick
re: ROI is compelling & convincing.
Tue Mar 15 11:39:31 PDT 2011

AmandaChanguris Oh, is that why things got quiet in my stream? ;) RT @PhilBaumann: Up now at
#MayoRagan is my bud @ChrisBoyer
Tue Mar 15 11:39:48 PDT 2011

kathybarbour @chrisboyer is up! Speaking on #roi #mayoragan

Tue Mar 15 11:39:52 PDT 2011
LeeAase @cjbryant The #mayoragan conference in Rochester is Oct. 17-20 (including
workshops and member meeting)
Tue Mar 15 11:40:08 PDT 2011

HealthIsSocial If you're at #MayoRagan & want to catch up on QR codes http://hisoc.us/f2PZsD is a

snarky intro
Tue Mar 15 11:40:23 PDT 2011

ToplineMD Check in, get a link to the presentation. Cool! #mayoragan (just checked into Chris
Boyer's ROI presentation @MayoRagan Conference) http://i
Tue Mar 15 11:41:07 PDT 2011

kevindarst @chrisboyer about to rock it at #mayoragan (@ Chris Boyer's ROI presentation

@MayoRagan Conference w/ 9 others) http://4sq.com/epS0Xj
Tue Mar 15 11:41:36 PDT 2011

LeeAase @chrisboyer Talking about Social Media transparency building credibility and trust
#mayoragan
Tue Mar 15 11:44:43 PDT 2011

daniellecass @chrisboyer: If you are doing social media, you are being credible. You are
building trust with your doctors, with your patients. #mayoragan
Tue Mar 15 11:44:48 PDT 2011

MeredithGould Busted for taking during class by @chrisboyer #mayoragan

Tue Mar 15 11:46:17 PDT 2011

kathybarbour It's okay. I'm so guilty. RT @MeredithGould: Busted for taking during class by
@chrisboyer #mayoragan
Tue Mar 15 11:46:57 PDT 2011

mfeyen Social networks are how we connect, interest is why we connect. @chrisboyer
#mayoragan
Tue Mar 15 11:47:10 PDT 2011

RonaldPetrovich @Chrisboyer-Build online network to start measurement and generate ROI.

#mayoragan
Tue Mar 15 11:48:10 PDT 2011

MrsARodriguez @chrisboyer says hospitals are marketing all wrong. Focusing on products,
surgeons, doctors, etc. #mayoragan
Tue Mar 15 11:48:20 PDT 2011

randyschwarz When it comes to communities, size doesn't matter, engagement does

#MayoRagan #MCCSM
Tue Mar 15 11:48:29 PDT 2011

ahynes1 People don't interact with hospitals based on products, they interact based on
service, but fundamental is trust. #mayoragan
Tue Mar 15 11:48:42 PDT 2011

mfeyen People don't interact with hospitals because of products or services, they act based
on trust. @chrisboyer #mayoragan
Tue Mar 15 11:49:11 PDT 2011
tahughes @chrisboyer says hospital marketing uses wrong positioning. Should market trust,
engagement, instead of products/services. #mayoragan
Tue Mar 15 11:49:17 PDT 2011

TopLineMD Trust = engagement. #mayoragan

Tue Mar 15 11:49:19 PDT 2011

cjbryant KEY!! People don't interact w/hospitals based on products per @chrisboyer at
#mayoragan Nor service; it's about trust. #hcsm #hcmktg
Tue Mar 15 11:49:43 PDT 2011

MrsARodriguez Trust = engagement. #mayoragan

Tue Mar 15 11:49:44 PDT 2011

kathybarbour We have to build the trust before we can measure. Position around trust. It equals
engagement via @chrisboyer #mccsm #mayoragan
Tue Mar 15 11:49:59 PDT 2011

LeeAase Marketing for health care isn't about products or services, it's about TRUST, and
Social Media can help uniquely for that #mayoragan
Tue Mar 15 11:50:00 PDT 2011

FairCareMD @MatthewBrowning @shelholtz #mayoragan wouldn't it be great #mobile #doctor

#video profiles like this: http://bit.ly/9LGt5P
Tue Mar 15 11:50:15 PDT 2011

TopLineMD Trust = engagement says @chrisboyer #mayoragan

Tue Mar 15 11:50:20 PDT 2011

SarahBethRN trust = engagement . Social Media provides this. #mayoragan

Tue Mar 15 11:50:30 PDT 2011

MrsARodriguez Trust = engagement says @chrisboyer #mayoragan

Tue Mar 15 11:50:32 PDT 2011

sjmonk5 @MeredithGould @chrisboyer That was awesome! #mayoragan

Tue Mar 15 11:50:34 PDT 2011

kathybarbour Social media can contribute to the trust via @chrisboyer #mayoragan #mccsm
Tue Mar 15 11:50:41 PDT 2011

LeeAase @chrisboyer doing a tremendous job with his ROI presentation at #mayoragan
Tue Mar 15 11:50:53 PDT 2011

ahynes1 How does the continuum of "I don't care" apply to primary care or patient centered
medical homes? #mayoragan
Tue Mar 15 11:51:02 PDT 2011
MatthewBrowning #swct RT @HealthIsSocial: If you're at #MayoRagan & want to catch up on QR
codes http://hisoc.us/f2PZsD is a snarky intro
Tue Mar 15 11:51:29 PDT 2011

texasgirl11 #mayoragan Vanderbilt University Medical Center shares video of social media
training sessions here http://ht.ly/4f22R
Tue Mar 15 11:51:46 PDT 2011

ahynes1 We need to get people to focus on health outcomes and not see doctors as
something to avoid. #mayoragan
Tue Mar 15 11:51:52 PDT 2011

g24khamr Exactly -- campaigns end, conversations are ongoing RT @cjbryant @sarahbethrn

Don't use SM as a campaign -@g24khamr #mayoragan
Tue Mar 15 11:52:17 PDT 2011

cjbryant Build trust through the continuum of "I don't care" with social media per @chrisboyer
#mayoragan #hcsm #hcmktg
Tue Mar 15 11:52:28 PDT 2011

LeeAase Social media tools establish relevance for your hospital on the "Continuum of I don't
care" - @chrisboyer at #mayoragan
Tue Mar 15 11:52:43 PDT 2011

JasonPratt I keep thinking how glad I am that @ChrisBoyer is on our #MCCSM External
Advisory Board, bc he is rocking this presentation at #MayoRagan.
Tue Mar 15 11:53:58 PDT 2011

g24khamr Great time, great questions at #mayoragan; also nice to see @shelholtz again and
work with @daniellecass (TY @vincegolla too!)
Tue Mar 15 11:53:58 PDT 2011

westr Why does this not surprise me? ;) RT @MeredithGould: Busted for taking during
class by @chrisboyer #mayoragan
Tue Mar 15 11:54:00 PDT 2011

kathybarbour I agree! RT @JasonPratt: I keep thinking how glad I am that @ChrisBoyer is on our
#MCCSM bc he is rocking this presentation at #MayoRagan.
Tue Mar 15 11:54:33 PDT 2011

Carondelet_KCMO Love this. RT @mfeyen: Social networks are how we connect, interest is why we
connect. @chrisboyer #mayoragan
Tue Mar 15 11:55:02 PDT 2011

Carondelet_KCMO Love this. RT @mfeyen: Social networks are how we connect, interest is why we
connect. @chrisboyer #mayoragan
Tue Mar 15 11:55:02 PDT 2011

shelholtz @kathybarbour @sarahbethrn @HealthIsSocial I've quoted you in my #mayoragan

Storify story, check it out: http://sfy.co/2ao
Tue Mar 15 11:55:08 PDT 2011
kathybarbour The 3 Fs of social media - friends, fans and Followers - is one measurement too, but
not the best for ROI. #mayoragan
Tue Mar 15 11:55:25 PDT 2011

shelholtz @ronaldpetrovich @riggrl @daniellecass @Billyorr I've quoted you in my

#mayoragan Storify story, check it out: http://sfy.co/2ao
Tue Mar 15 11:55:32 PDT 2011

kathybarbour @chrisboyer is funny! #mayoragan #mccsm

Tue Mar 15 11:55:57 PDT 2011

shelholtz @JasonPratt @FOREonline I've quoted you in my #mayoragan Storify story, check
it out: http://sfy.co/2ao
Tue Mar 15 11:56:01 PDT 2011

redjudy Watching a great conversation re trust and health care via #mayoragan
Tue Mar 15 11:56:23 PDT 2011

kathybarbour biopsies polyps oh my #mayoragan

Tue Mar 15 11:56:38 PDT 2011

ahynes1 @LeeAase talks about ROI not like a full body scan, but a biopsy to see what is
going on. #mayoragan
Tue Mar 15 11:57:04 PDT 2011

PhilBaumann Nuggets of Wisdom from #MayoRagan by @shelholtz http://t.co/GlcqXIm

Tue Mar 15 11:57:34 PDT 2011

kathybarbour Don't isolate social media. It is part of a larger campaign that you want to measure
#mayoragan #mccsm
Tue Mar 15 11:57:43 PDT 2011

MrsARodriguez Agree! Been looking forward to it. RT@LeeAase: @chrisboyer doing a tremendous
job with his ROI presentation at #mayoragan
Tue Mar 15 11:58:25 PDT 2011

StaceyLSimon Donʼt isolate social media. It should be part of a larger campaign so that you can
measure ROI. #mayoragan
Tue Mar 15 11:59:08 PDT 2011

tahughes @chrisboyer "No margin, no mission." #mayoragan

Tue Mar 15 11:59:33 PDT 2011

mlevinger Anyone have Chris' presentation? #mayoragan

Tue Mar 15 11:59:36 PDT 2011

sarahbethrn @chrisboyer 's presentation is too good. Social Media ROI is FINANCIAL return!
ROI = money #mayoragan
Tue Mar 15 12:00:31 PDT 2011
MeredithGould @kathybarbour Funny AND smart AND generous with his knowledge. Very good
social media citizen. #mayoragan #mccsm
Tue Mar 15 12:01:25 PDT 2011

MeredithGould Good point: don't drive business you can't handle. @chrisboyer #mayoragan
Tue Mar 15 12:03:29 PDT 2011

kathybarbour Agree! RT @MeredithGould: @kathybarbour Funny AND smart AND generous with
his knowledge. Very good social media citizen. #mayoragan #mccsm
Tue Mar 15 12:03:35 PDT 2011

MrsARodriguez @chrisboyer says Foursquare low ROI tool. #mayoragan

Tue Mar 15 12:03:50 PDT 2011

tahughes Tip from @chrisboyer: Use social media to gather additional stories from patients.
#mayoragan
Tue Mar 15 12:05:26 PDT 2011

StaceyLSimon The person who manages social media should have significant experience in
traditional media relations. #mayoragan
Tue Mar 15 12:06:26 PDT 2011

JasonPratt Hey #MayoRagan attendees: Be apart of this social media fun by sharing your fav
moment from THIS conference on video. See me at the break :)
Tue Mar 15 12:06:39 PDT 2011

aprilordonez Lots of buffering #mayoragan

Tue Mar 15 12:07:14 PDT 2011

MatthewBrowning #sxswh #sxsw RT @FairCareMD: @shelholtz #mayoragan wouldn't it be great

#mobile #doctor #video profiles like this: http://bit.ly/9LGt5P
Tue Mar 15 12:07:43 PDT 2011

Mary_Pat_Whaley Wow! @chrisboyer is knocking it out of the park with Social Media ROI!
#mayoragan
Tue Mar 15 12:08:06 PDT 2011

MrsARodriguez Think I should have @chrisboyer on speed dial. Rocking this social media ROI
presentation. #mayoragan
Tue Mar 15 12:09:57 PDT 2011

rebeccajshaffer Ragan would love to post on our site too! RT @JasonPratt: Hey #MayoRagan: Be
apart of the fun by sharing ur fav moment from conf on video.
Tue Mar 15 12:10:04 PDT 2011

LeeAase If you'e here at #mayoragan, see @JasonPratt from our #MCCSM staff to share
your fav moment from THIS conference on video
Tue Mar 15 12:10:45 PDT 2011

mkatmahoney Kudos to Orlando Health for sending a great team of people to this conference.
Glad to see so many of their people here. #mayoragan
Tue Mar 15 12:11:49 PDT 2011
JRobinsonGroup Kudos to Orlando Health for sending a great team of people to this conference.
Glad to see so many of their people here. #mayoragan
Tue Mar 15 12:11:53 PDT 2011

michellerabell Where do I find @chrisboyer slides for this killer presentation? #mayoragan
Tue Mar 15 12:12:05 PDT 2011

StaceyLSimon Health care marketers are doing it wrong. Don't market a product/service. Market
trust. #mayoragan
Tue Mar 15 12:13:10 PDT 2011

ahynes1 Apple knows the life time value of an Apple customer. Do you know the life time
value of a patient? #mayoragan
Tue Mar 15 12:14:14 PDT 2011

StaceyLSimon Most don't want to think about docs/hospitals until they have to. Current/former
patients are easier to engage w/ bc they care. #mayoragan
Tue Mar 15 12:15:14 PDT 2011

RonaldPetrovich @chrisboyer rocks presentation on ROI. Makes it even better with props to
@MeredithGould for content work on FitFor50 at Inova. #mayoragan
Tue Mar 15 12:15:20 PDT 2011

JasonPratt The "ROI calculations" slide that @ChrisBoyer's just displayed during presentation.
#MayoRagan http://twitpic.com/49sqyj
Tue Mar 15 12:15:58 PDT 2011

ahynes1 @ChrisBoyer - Using a CRM to measure patient loyalty and "life time value of a
patient. #mayoragan
Tue Mar 15 12:18:23 PDT 2011

TopLineMD Must have a CRM to measure ROI, says @chrisboyer #mayoragan

Tue Mar 15 12:18:30 PDT 2011

LeeAase CRM is crucial for measuring ROI, says @ChrisBoyer at #mayoragan

Tue Mar 15 12:18:45 PDT 2011

rebeccajshaffer @JasonPratt Thanks, I'm sure our customrs who couldn't make it to #mayoragan
would love to watch & hear about the great time u all r having!
Tue Mar 15 12:19:19 PDT 2011

mfeyen CRM is very important to measuring the ROI of Social Media. @chrisboyer
#mayoragan
Tue Mar 15 12:19:24 PDT 2011

westr Foursquare: search his name. RT @michellerabell: Where do I find @chrisboyer

slides for this killer presentation? #mayoragan
Tue Mar 15 12:20:01 PDT 2011

FOREonline @shelholtz Thanks for the storify mention! #mayoragan

Tue Mar 15 12:22:53 PDT 2011
randyschwarz @chrisboyer "build trust through social media by being relevant" #MayoRagan
#MCCSM
Tue Mar 15 12:23:45 PDT 2011

StaceyLSimon Measure utilization/time to get true social media ROI #mayoragan

Tue Mar 15 12:26:23 PDT 2011

shelholtz At #mayoragan. (@ Mayo Clinic) http://4sq.com/eao5CU

Tue Mar 15 12:26:26 PDT 2011

mkatmahoney @chrisboyer Start small, pick a measure that is relevant and make sure to tell
everyone about your successes. #mayoragan
Tue Mar 15 12:27:03 PDT 2011

JRobinsonGroup @chrisboyer Start small, pick a measure that is relevant and make sure to tell
everyone about your successes. #mayoragan
Tue Mar 15 12:27:04 PDT 2011

cjbryant CRM is an essential marketing tool, not just for social media measurement, but also
for strategic insight #mayoragan #hcsm #hcmktg
Tue Mar 15 12:27:15 PDT 2011

ahynes1 @ChrisBoyer is using https://www.cpm.com/ for CRM. Being very careful about
HIPAA (using opt-in and opt-out) extract data etc. #mayoragan
Tue Mar 15 12:28:31 PDT 2011

JasonPratt Good info! @ChrisBoyer's "silver bullets" from his #MayoRagan ROI presentation:
http://twitpic.com/49suuf
Tue Mar 15 12:29:09 PDT 2011

cjbryant Lot's of good #CRM systems; important to get the one that best matches your needs
#mayoragan #hcsm #hcmktg
Tue Mar 15 12:29:46 PDT 2011

cjbryant Have a comparison of #CRM systems & application f/hlthcare I can share. About a
yr old but still good info. If interested DM me #mayoragan
Tue Mar 15 12:32:34 PDT 2011

caityrosey I think our sales department uses a MicroSoft CRM product #mayoragan
Tue Mar 15 12:33:48 PDT 2011

murzee Really? RT @ahynes1: Apple knows the life time value of an Apple customer. Do
you know the life time value of a patient? #mayoragan
Tue Mar 15 12:39:25 PDT 2011

PhilBaumann Getting set to speak at #MayoRagan in a few moments. Will discuss the stuffs over
on http://j.mp/gWRCS3 and elsewhere. #RNchat
Tue Mar 15 12:41:24 PDT 2011
MD_Chat In a few moments I'll present at #MayoRagan and mention #MDchat
Tue Mar 15 12:42:04 PDT 2011

jodyms @PhilBaumann Great! Go rock it! #mayoragan

Tue Mar 15 12:42:48 PDT 2011

BKelley06 @SarahBethRN I thought it was "Mayor Agan" and she was some mayor in FL,
haha. Finally Googled it. Hope you're having a blast! #MayorAgan
Tue Mar 15 12:46:52 PDT 2011

caityrosey Closing keynote with Phil Baumann starts now #mayoragan

Tue Mar 15 12:47:49 PDT 2011

ahynes1 @caityrosey Let's talk about MicroSoft CRM sometime. We're kicking it around
#mayoragan
Tue Mar 15 12:47:55 PDT 2011

SarahBethRN ready for @philbaumann to tell us what social media means for healthcare
#mayoragan
Tue Mar 15 12:47:57 PDT 2011

MeredithGould Now up: @PhilBaumann (@HealthIsSocial ) -- smart, informative, entertaining as

usual. #mayoragan #mcssm
Tue Mar 15 12:49:11 PDT 2011

kevindarst How can you not get excited listening to @chrisboyer's at #mayoragan?
Harnessing SM, measurement = knowledge = power.
Tue Mar 15 12:50:54 PDT 2011

caityrosey Social media radically alter the way people are collaborating. Rewiring our brains?
#mayoragan
Tue Mar 15 12:51:04 PDT 2011

westr Now @philbaumann speaking at #mayoragan: http://twitpic.com/49t1as #pm101

Tue Mar 15 12:51:14 PDT 2011

MrsARodriguez Interviewed by @JasonPratt for Mayo Clinic's blog. #15MinutesofFame

#mayoragan
Tue Mar 15 12:51:37 PDT 2011

caityrosey @ahynes1 Sure. I can forward any questions I cannot answer myself to the sales
team. #mayoragan
Tue Mar 15 12:51:40 PDT 2011

caityrosey @MrsARodriguez neato. Can't wait for a link. #15MinutesofFame #mayoragan

Tue Mar 15 12:52:33 PDT 2011

caityrosey Health is social. Social media is only a small part. #mayoragan

Tue Mar 15 12:53:46 PDT 2011
chrisboyer @philbaumann "Health is an entirely social proposition" #mayoragan
Tue Mar 15 12:53:51 PDT 2011

ToplineMD Interviewed by @JasonPratt for Mayo Clinic's blog. Loved #mayoragan. Great
speakers, great content, great hosts!
Tue Mar 15 12:55:26 PDT 2011

chrisboyer @philbaumann - I love it: "We're moving to an internet of people" #mayoragan

Tue Mar 15 12:56:09 PDT 2011

caityrosey Tip of the iceberg: twitter, fb, youtube - looks like ways to communicate #mayoragan
Tue Mar 15 12:57:00 PDT 2011

caityrosey The underbelly: Implications of SM to cultural changes, privacy, non-social media,

effect on health, social EMR #mayoragan
Tue Mar 15 12:57:34 PDT 2011

susangiurleo Yes! RT @chrisboyer "We're moving to an internet of people" ~ @philbaumann -

:#mayoragan
Tue Mar 15 12:58:04 PDT 2011

chrisboyer @philbaumann - social media is like the tip of the iceberg - the underbelly"
implications of cultural changes, privacy, etc. #mayoragan
Tue Mar 15 12:58:14 PDT 2011

caityrosey What is happening at the behavioral level with health and SM? #mayoragan how
does it transform our way of knowing?
Tue Mar 15 12:58:32 PDT 2011

westr @philbaumann great opening slide at #mayoragan http://twitpic.com/49t3gx

#pm101 #hcsm
Tue Mar 15 12:58:37 PDT 2011

tahughes @philbaumann sees social media as tip of iceberg. Underbelly includes cultural
changes, privacy, effects on health, etc. #mayoragan
Tue Mar 15 12:58:46 PDT 2011

chrisboyer waiting for @philbaumann to utter the word "convergence" :) #mayoragan

Tue Mar 15 12:59:41 PDT 2011

MeredithGould @chrisboyer He says convergence with conviction AND inflection! #mayoragan

Tue Mar 15 13:00:17 PDT 2011

chrisboyer @MeredithGould I've said it before, @philbaumann is very inflectionate!

#mayoragan
Tue Mar 15 13:00:52 PDT 2011

mlinson Loving his perspective! Tweeting machines?! Rad. RT @westr: Now

@PhilBaumann speaking at #mayoragan: http://twitpic.com/49t1as #pm101
Tue Mar 15 13:01:44 PDT 2011
vj_CR "@caityrosey: Health is social. Social media is only a small part. #mayoragan"
#hcsmla La salud ES social, social media es solo un pedacito
Tue Mar 15 13:01:46 PDT 2011

frandickson #mayoragan @philbaumann "Twitter", as the global instant pulses of data...tweeting

medical devices? What does the future hold?
Tue Mar 15 13:01:49 PDT 2011

caityrosey Twitter is to brains what google is to servers #mayoragan

Tue Mar 15 13:01:51 PDT 2011

tahughes @philbaumann "Twitter is to brains what Google is to servers." #mayoragan

Tue Mar 15 13:01:57 PDT 2011

westr @philbaumnn: "Emerging Converging" technology #mayoragan

http://twitpic.com/49t4ga #pm101
Tue Mar 15 13:02:03 PDT 2011

Mary_Pat_Whaley @PhilBaumann "Emerging Converging" may bring peace to those with angst about
all the different SM modalities #mayoragan
Tue Mar 15 13:02:25 PDT 2011

MrsARodriguez @PhilBaumann suggested sensors in ocean that can communicate, tell us about
weather patterns. Oncoming tsunami. AWESOME. #mayoragan
Tue Mar 15 13:02:39 PDT 2011

frandickson @philpaumann "Twitter is to brains what google is to servers" #mayoragan

Tue Mar 15 13:02:40 PDT 2011

frandickson #mayoragan @PhilBaumann social media conversations about social media

http://bit.ly/vYYrf
Tue Mar 15 13:04:06 PDT 2011

riggrl @philbaumann says that Twitter is to brains what Google is to servers. Great
analogy! #mayoragan
Tue Mar 15 13:04:19 PDT 2011

frandickson #mayoragan 140 Health care uses for Twitter http://bit.ly/vYYrf

Tue Mar 15 13:04:49 PDT 2011

caityrosey health care is technology, social media is technology, therefore healthcare must
understand social media #mayoragan
Tue Mar 15 13:04:56 PDT 2011

SarahBethRN @philbaumann Healthcare is Technology. Social Media is Technology. Ergo,

Healthcare must understand social media. #mayoragan
Tue Mar 15 13:05:15 PDT 2011

StaceyLSimon Healthcare Hashtag Project's list of health-related hashtags: http://ow.ly/4fafT

#mayoragan
 Tue Mar 15 13:05:22 PDT 2011

kevindarst @PhilBaumann: Tech is about being alive; art is about feeling alive. #mayoragan
Tue Mar 15 13:06:13 PDT 2011

caityrosey Social media reveals things about the world- us, institutions, cutlure, healthcare
needs, media itself #mayoragan
Tue Mar 15 13:06:44 PDT 2011

chrisboyer @philbaumann is dead on with his assessment of social media - it reveals things
about us that we need to change #mayoragan
Tue Mar 15 13:07:40 PDT 2011

MrsARodriguez Have to head in 10 min. Wonderful to meet you @kathybarbour @daniellecass

@PhilBaumann @chrisboyer @JasonPratt @texasgirl11! #mayoragan
Tue Mar 15 13:07:49 PDT 2011

chrisboyer @MrsARodriguez Good to meet you, too! Safe travels! #mayoragan

Tue Mar 15 13:08:44 PDT 2011

caityrosey New media are software- non stable or predictable, the way hardware is
#mayoragan
Tue Mar 15 13:08:46 PDT 2011

JasonPratt LIVE statisitics on the #MayoRagan hashtag, from this week's social media in
healthcare conference: http://bit.ly/mrtag
Tue Mar 15 13:09:16 PDT 2011

MeredithGould "do not forget you're dealing with software." @PhilBaumann making terrific
hardware-software distinction re: media & social value #mayoragan
Tue Mar 15 13:09:27 PDT 2011

MrsARodriguez @PhilBaumann Says new media is entirely software. NOT hardware. Twitter,
Facebook, YouTube, etc. #mayoragan
Tue Mar 15 13:09:41 PDT 2011

chrisboyer @philbaumann - is mobile a gateway drug for doctors and nurses to embrace
#socialmedia? #mayoragan
Tue Mar 15 13:11:54 PDT 2011

MeredithGould Hey @danamlewis -- I'm at #mayoragan and NOT drinking Diet Coke! Alert the
media!!
Tue Mar 15 13:13:01 PDT 2011

mfeyen And more!! RT @chrisboyer: @philbaumann - is mobile a gateway drug for doctors
and nurses to embrace #socialmedia? #mayoragan
Tue Mar 15 13:13:27 PDT 2011

frandickson Traffic, transcript - traffic - and top tweeters at #Mayoragan http://bit.ly/bDOOYI

WoOT!!
Tue Mar 15 13:13:52 PDT 2011
caityrosey Real time is about the right info at the right time #mayoragan
Tue Mar 15 13:14:16 PDT 2011

MeredithGould Great, clean, clear PPT deck from @PhilBaumann -- good example of using slides
to support narrative, IMO. #mayoragan
Tue Mar 15 13:17:09 PDT 2011

caityrosey HIPAA out of sync with reality? #mayoragan

Tue Mar 15 13:17:13 PDT 2011

kevindarst @PhilBaumann : HIPAA out of touch with today's tech. #mayoragan

Tue Mar 15 13:17:41 PDT 2011

LaurenVenoy #MayoRagan was great! Thanks @MarkRaganCEO and @texasgirl11!

Tue Mar 15 13:17:45 PDT 2011

chrisboyer Uploaded my "Social media = ROI?" presentation to Slideshare:

http://slidesha.re/iePok4 #mayoragan #hcsm #hcmktg #mccsm
Tue Mar 15 13:18:48 PDT 2011

sarahbethrn HIPAA is out of touch with today's technology or at least where technology is
headed. It needs to be revisited. -@philbaumann #mayoragan
Tue Mar 15 13:19:00 PDT 2011

frandickson #mayoragan tweets reached 12,382 peeps -- made 33,348 impressions on social
media in health care http://tweetreach.com/reach?q=%23mayoragan
Tue Mar 15 13:19:51 PDT 2011

MeredithGould Here's @chrisboyer 's preso: "Social media = ROI?" presentation to Slideshare:
http://slidesha.re/iePok4 #mayoragan #hcsm #mccsm
Tue Mar 15 13:19:52 PDT 2011

chrisboyer @philbaumann the 140 character limitation on Twitter is a democratization factor.

#mayoragan
Tue Mar 15 13:21:18 PDT 2011

Shawngbishop much easier to violate personal boundaries online @philbaumann #mayoragan

Tue Mar 15 13:21:25 PDT 2011

caityrosey RN Chat and MD Chat for Nurses and Drs who tweet #mayoragan
Tue Mar 15 13:21:26 PDT 2011

cjbryant Grt presentation RT @chrisboyer: Uploaded my "Social media = ROI?" pres to

Slideshare: http://slidesha.re/iePok4 #mayoragan #hcsm #hcmktg
Tue Mar 15 13:21:42 PDT 2011

LeeAase Phil is running a nurse chat on Tiwtter http://bit.ly/dRbujP #mayoragan - also a

physician chat http://mdchat.org/
Tue Mar 15 13:23:02 PDT 2011
frandickson #rochmn, Nuggets of Wisdom from #MayoRagan by @shelholtz
http://t.co/KasLWmQ
Tue Mar 15 13:25:52 PDT 2011

cjbryant Adobe caves in to Apple; fewer blank spots on i-devices http://bit.ly/gVxvLK #cnn
With all the #Apple devices at #mayoragan I see why
Tue Mar 15 13:27:10 PDT 2011

ahynes1 For other health and social media upcoming events, be sure to check out
"HealthCampCT@Yale" http://t.co/MUfjOm4 #mayoragan
Tue Mar 15 13:27:11 PDT 2011

Zimbarama looks like #mayoragan is going large...

Tue Mar 15 13:27:15 PDT 2011

kevindarst @PhilBaumann: patient empowerment: content vs info #mayoragan

Tue Mar 15 13:27:53 PDT 2011

tahughes @philbaumann "Content empowers the mind; information empowers the patient."
#mayoragan
Tue Mar 15 13:28:44 PDT 2011

MeredithGould "Content is king, context is kingdom and process is power," says @PhilBaumann
#mayoragan #mccsm
Tue Mar 15 13:28:55 PDT 2011

frandickson #mayoragan http://slidesha.re/iePok4 "Attention Deficit Meconomy" what do you do

when you have 100K followers but no one is listening?
Tue Mar 15 13:31:09 PDT 2011

Julian_Bond Wow! RT @frandickson #mayoragan tweets reached 12,382 peeps -- made 33,348
impressions on social media in health care - http://bit.ly/gWiG6k
Tue Mar 15 13:31:14 PDT 2011

chrisboyer @philbaumann How does social media and the way people interact through it
effect your mission? #mayoragan
Tue Mar 15 13:32:04 PDT 2011

LeeAase Good application of ADPIE Nursing Process to how to do social media: Assess,
Diagnose, Plan, Implement, Evaluate #mayoragan
Tue Mar 15 13:33:33 PDT 2011

tahughes How to do social media: assess, diagnose, plan, implement/execute, evaluate, says
@philbaumann. #mayoragan
Tue Mar 15 13:34:05 PDT 2011

chrisboyer @philbaumann - you're the master of this content! #mayoragan

Tue Mar 15 13:34:12 PDT 2011

caityrosey @philbaumann: Twitter is like acid, you just have to experience it. #mayoragan
Tue Mar 15 13:37:20 PDT 2011
HealthBostonPR As it should be! RT @kathybarbour: The #1 most discussed topic on the internet
today is "#Health" - http://j.mp/g22WEV #mayoragan #mccsm
Tue Mar 15 13:40:00 PDT 2011

SarahBethRN You can tell @philbaumann is a nurse by the way he speaks #mayoragan
Tue Mar 15 13:41:48 PDT 2011

JasonPratt Hey @chrisboyer and @PhilBaumann, Let's do a quick interview before you leave,
for the #MCCSM blog. Anyone else?? @MeredithGould #MayoRagan
Tue Mar 15 13:42:43 PDT 2011

ahynes1 Okay. That's a wrap. Going off line for a bit, then dinner.... #mayoragan
Tue Mar 15 13:42:51 PDT 2011

MedMarketingCOE Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media in
healthcare conference: http://bit.ly/mrtag
Tue Mar 15 13:43:03 PDT 2011

dentistrymarket Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media in
healthcare conference: http://bit.ly/mrtag
Tue Mar 15 13:43:04 PDT 2011

FairCareDentist Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media in
healthcare conference: http://bit.ly/mrtag
Tue Mar 15 13:43:05 PDT 2011

FairCareMD Very cool! @JasonPratt: LIVE statisitics on #MayoRagan hashtag / social media in
healthcare conference: http://bit.ly/mrtag
Tue Mar 15 13:43:06 PDT 2011

kevindarst That's a wrap from #mayoragan. #mccsm dinner tonight and home tomorrow
morning.
Tue Mar 15 13:44:15 PDT 2011

MayoClinic Slides from @ChrisBoyer on ROI for social media in health care
http://mayocl.in/eOq52M #mayoragan
Tue Mar 15 13:51:42 PDT 2011

LeeAase Great presentation! RT @MayoClinic: Slides from @ChrisBoyer on ROI for social
media in health care http://mayocl.in/eOq52M #mayoragan
Tue Mar 15 13:52:14 PDT 2011

gunterwessels Great tool RT @MayoClinic: Slides from @ChrisBoyer on ROI for social media in
health care http://mayocl.in/eOq52M #mayoragan
Tue Mar 15 13:53:33 PDT 2011

Commercializeme Great tool RT @MayoClinic: Slides from @ChrisBoyer on ROI for social media in
health care http://mayocl.in/eOq52M #mayoragan
Tue Mar 15 13:53:39 PDT 2011
HPHealthcare @LeeAase Hope #mayoragan is going well! What are some of your favorite
takeaways?
Tue Mar 15 13:55:01 PDT 2011

vincegolla @g24khamr Never a bad time to get a shout-out from the 'Hammer! Hope it's going
darn well at #mayoragan
Tue Mar 15 14:03:00 PDT 2011

UbiCaredotcom THX! RT @chrisboyer: Uploaded my "Social media = ROI?" presentation to

Slideshare: http://slidesha.re/iePok4 #mayoragan #hcsm #hcmktg #mccsm
Tue Mar 15 14:20:02 PDT 2011

HealthInFocus MT @leeaase Great presentation! @MayoClinic: Slides from @chrisboyer ROI for
#sm in #healthcare http://mayocl.in/eOq52M #mayoragan #hcsm
Tue Mar 15 14:27:11 PDT 2011

taylorw @MayoClinic: #hcsm @ChrisBoyer preso on ROI for social media in health care:
outstanding http://mayocl.in/eOq52M #mayoragan
Tue Mar 15 14:39:02 PDT 2011

shelholtz I've posted my presentation from #mayoragan to Slideshare. Keep in mind, it's
SPEAKER SUPPORT & not meant t… (cont) http://deck.ly/~ybnnw
Tue Mar 15 14:42:53 PDT 2011

shelholtz Wrapped up my Storify story on today's #mayoragan conference. I hope it'sa useful
summary! http://bit.ly/eviMUQ
Tue Mar 15 14:44:20 PDT 2011

mdbarber Good example of @storify from @shelholtz: Wrapped up my Storify story on today's
#mayoragan conference. http://t.co/QBp1En0”
Tue Mar 15 14:47:44 PDT 2011

westr GREAT presentations at #mayoragan by @LeeAase @RhonMann @shelholz

@chrisboyer @PhilBaumann @daniellecass @jeisman @billyorr
@gingeranderson
Tue Mar 15 14:52:29 PDT 2011