Gibson

Graphic Standard Style Guide
GIBSON GRAPHIC STANDARD STYLE GUIDE
Table Of Contents
Introduction and General Standards.............................................................................................................. 1
Logo Guidelines........................................................................................................................................... 2
Size and Space Requirements...................................................................................................................... 3
Color Specifications..................................................................................................................................... 4
Color Usage................................................................................................................................................ 5
Accent Color Usage..................................................................................................................................... 6
Typographic Standards................................................................................................................................. 7
Corporate Stationary Guidelines.................................................................................................................... 8 - 20
Special Applications………………………………………………………………………………………………………… 21
Trademark Registration……………………………………………………………………………………………………… 22
INTRODUCTION AND GENERAL STANDARDS: USE OF THIS MANUAL
General Terms Related to Guitars……………………………………………………………………………………………. 23
INTRODUCTION AND GENERAL STANDARDS: USE OF THIS MANUAL 1
The objective of this Graphic Standards Style Guide is to provide standards of usage for the
Gibson Corporate Logo.
A corporate logo symbolizes a company’s strength, confidence, promise of quality and competence.
Proper treatment of a corporate logo ensures that it will be recognized amid communications clutter.
Graphic standards are a visual expression of our Company, and serve as the foundation for our overall
communications strategy. A well-managed Graphic Standards program provides a consistent message
and image. It is extremely important that these standards be followed precisely to maintain the
uniformity of presentation necessary for successful promotional and sales efforts. Do not deviate,
under any conditions, from the standards set forth in this Guide.
This Guide outlines the core elements of logo usage and how to apply them to printed and
promotional materials. Possession of this Graphic Standards Style Guide does not relieve the holder from
the responsibility of obtaining corporate approval. Items of any kind that bear a Gibson logo may not be
produced prior to approval by the Creative Services Department at creativeservices@gibson.com.
There are no exceptions to this procedure.
Every employee is responsible for helping to make the Company’s communications strategy a success.
Please contact the Creative Services Department if you have questions about the policies or standards
in this manual.
creativeservices@gibson.com
LOGO GUIDELINES 2
NEVER remove any element form the original logo artwork (e.g., register mark, etc.).
NEVER distort the logo (i.e., never condense or extend the logo, or make it bolder or thinner).
Logo MUST remain proportionate to the original artwork at all times.
NEVER modify any of the letter forms.
NEVER reproduce the logo in an unauthorized color or on a background color that is not an authorized color.
NEVER use the logo in conjunction with any other logo unless approved by Creative Services.
NEVER use the logo as headline type.
NEVER reproduce the logo over a complicated or patterned background.
NEVER surround the logo with another shape that could form a different mark.
NEVER use a drop shadow with the logo.
NEVER rotate the logo on the horizontal. Logo must be angled as designed. No other rotation of the
angle of the logo will be acceptable. Refer to page 3 on size and space requirements for visual
representation.
NEVER alter the proportion between the logo and any associated typography.
NEVER use the “Mother-of-Pearl” logo application on a white background. This logo must be used on a
dark background.
The Gibson corporate logo guidelines apply whether the logo is reproduced in color, reversed to white or in
black only. In addition, the relative size proportions and positioning of these logo elements must always
remain constant. Never attempt to recreate this logo. Corporate logos can be secured by going online to our
website, www.gibson.com/press or contact the Creative Services Department at creativeservices@gibson.com.
if disks are needed.
SIZE AND SPACE 3
The Gibson logo should never be reproduced

in a size smaller than 3/4" in horizontal
length. Exceptions must be approved by the CLEAR SPACE
Creative Services Department. For maximum
impact and clarity, an area of clear space
SPACE
must be maintained around the Gibson logo. Clear space around logo
must be at least 1/2 the
This clear space provides a protective area height of the letter “G” in
surrounding the logo within which no other the Gibson logo
o
17.9
CLEAR
graphic elements such as typography, pictures,
art or borders may intrude. 90o
The clear space must equal 1/2 (or more) of

the height of the Gibson logo. Never allow any CLEAR SPACE
other elements within the clear space.
3
/4"
The minimum size of the Gibson

logo is 3/4" in horizontal length
COLOR SPECIFICATIONS 4
Primary Colors
The Gibson color palette consists of primarily of Black and White with the option of a One-Color Logo
four color process “Mother-of-Pearl” background fill to be used for special applications Pantone® Black
for emphasis. It must never be reproduced on a background of White. “Mother-of-Pearl”
logo must be used on a dark background to be acceptable.
Rich Black
When printing one-color, PANTONE® Black is to be used. When printing four-color
Four-Color Process
process, a rich black must be used. The rich black color is made up out of the four-
C: 30%, M: 20%,
color process. The following is the CMYK, (C=Cyan, M=Magenta, Y=Yellow, K=Black),
Y: 20%, K: 100%
breakdown that will assure the rich black prints properly: C: 30%, M: 20%, Y: 20%,
K: 100%. 4-C Process Color
“Mother-of-Pearl”
The “Mother-of-Pearl” background fill logo is made up out of four color process and
must not be altered from the original logo. No other color options will be allowed unless
approved by the Creative Services Department.
100% White
Secondary Colors
Pantone® 8181C
The secondary color palette consists of one primary color: PANTONE® 8181C Metallic
Metallic Blue-
Blue-Silver. PANTONE® 8181C can be used for a color accent with fonts or color bars
Silver
for emphasis.
When using a four-color process match of PANTONE® 8181C, the following CMYK Four-Color Process
breakdown must be used. C: 50%, M: 25%, Y: 0%, K: 15%. (Match in Process to
PANTONE® 8181C,
Blue-Silver)
The colors shown throughout this Guide have not been evaluated by Pantone, Inc. for accuracy and may not match
the PANTONE® Color Standard. Consult current PANTONE® Color Formula Guide for accurate color. PANTONE® is the
C: 50%, M: 25%,
property of Pantone, Inc. Y: 0%, K: 15%
STANDARD COLOR USAGE 5
The Gibson logo may be used in three standard color formats:
• Black only
• White reverse out of Black background
• Four-Color “Mother-of-Pearl” version.
No other colors are acceptable.
One-Color Logo Reverse To White Logo Four-Color Process Logo
ACCENT COLOR USAGE 6
In cases where standard logo color choices cannot be employed in production techniques such as
stamping, embossing or other types of imprints, accent colors are permissible.
The Gibson logo may be used as a one-color imprint in PANTONE® 871 Metallic Gold or PANTONE® 877
Metallic Silver (or production match).
No other colors are acceptable.
PANTONE® 871 PANTONE® 877

Metallic Gold on a Metallic Silver on a
Black Background Black Background
CORPORATE TYPOGRAPHY 7
Type is an important element in consistent brand identity. TRADE GOTHIC CONDENSED TRADE GOTHIC BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
The typefaces shown to the right are the only acceptable abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
typefaces for use in producing Gibson corporate print
materials. The following general guidelines should be applied
when producing Gibson corporate print materials:
TRADE GOTHIC CONDENSED ITALIC TRADE GOTHIC BOLD ITALIC
Body Text should be set in Trade Gothic Condensed or abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Trade Gothic in no larger than 14 points and never smaller 1234567890 1234567890
than 7 points. Posters, displays, exhibits or other large-scale
materials may use larger point sizes as approved by the
Creative Services Department. TRADE GOTHIC EX.
TRADE GOTHIC BOLD CONDENSED ABCDFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Italic or Bold typefaces are used to show emphasis on abcdefghijklmnopqrstuvwxyz 1234567890
special or important information within body copy, including 1234567890
headlines and subheads.
TRADE GOTHIC BOLD CONDENSED ITALIC TRADE GOTHIC BOLD EX.
Trade Gothic Bold or Trade Gothic Bold Condensed are to be ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
used for all headlines and subheads in printed material. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
Trade Gothic Ex and Trade Gothic Ex Bold are to be used a 1234567890 1234567890
alternative subhead typeface but never used as a headline
typeface. TRADE GOTHIC AVENIR MEDIUM
Avenir Medium is used for the “QUALITY PRESTIGE abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
INNOVATION” tagline and is not to be used for any other 1234567890 1234567890
purpose.
Use of any other typefaces in connection with the logo must TRADE GOTHIC ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
be approved by the Creative Services Department. abcdefghijklmnopqrstuvwxyz
1234567890
GIBSON STATIONARY GUIDELINES INTRODUCTION 8
Stationery is a major means of public and personal communication between a company and its many
audiences. The following pages contain specifications and visual guides for constructing artwork for the
Gibson corporate stationeries. Please follow all guides closely and contact our Creative Services Department
with any queries at creativeservices@gibson.com. A template has been developed for use in MS Word and
is available on the “my.gibson.com” website for use in preparing letters and other correspondence.
DENNIS VAN DER HEIJDEN

VICE PRESIDENT
Product Development/Operation
1101 PENNSYLVANIA AVENUE, NW

SIXTH FLOOR
WASHINGTON, DC 20004
309 PLUS PARK BOULEVARD O 202.756.2497 x2200

C 202.744.4477
NASHVILLE, TENNESSEE 37217 USA F 615.884.2345
dennis.vanderheijden@gibson.com
615.871.4500 1.800.4GIBSON
www.gibson.com Q U A L I T Y P R E S T I G E I N N O V AT I O N
309 PLUS PARK BOULEVARD
NASHVILLE, TENNESSEE 37217 USA

GIBSON STATIONERY GUIDELINES 9
Gibson Corporate Letterhead
The following are visual guides constructing artwork for the Gibson corporate letterhead.
Please follow all guides closely and contact our Creative Services Department with any questions.
PAPER STOCK
Strathmore Writing, Ultimate White, wove finish
80# Text
TRIM SIZE
8.5" X 11"
Bleeds
COLOR
Two-Color:
PANTONE® Black, PANTONE® 8181UC Metallic Blue-Silver
Please use the correct paper stock for all Gibson stationery.
These guides give measurements based on Quark XPress 6.1. Artwork should be put together in this
program to avoid inconsistency in typesetting. creativeservices@gibson.com
Gibson Corporate Letterhead

Diagram below is shown at 100% of size.
Black Logo
3/4" 3/8"
Encasement
Reverse white Gibson logo size is x as shown by the dotted line and Address block to flush right 1" from the right edge of the paper and 1 1/4" from
Box Size
centers within the black logo encasement box. Logo file can be found by going the top edge of the paper to the bottom of the first line of the address block.
1 1/8" x 1 1/4"
to www.gibson.com/press. File name is listed as Gibson_White.eps
Centered in the Address block is type set in Trade Gothic, 6.7 point, with 19 point leading.
8 1/2" paper No kerning.
width
Name, company Name 309 PLUS PARK BOULEVARD

name, and address
lines to letter to flush
Company NASHVILLE, TENNESSEE 37217 USA
left 1" from paper Address Line 1
edge and 1 1/4" from 615.871.4500 1.800.4GIBSON
the top edge of the Address Line 2
paper to the bottom
of the first line of the
Address Line 3
address block. Address Line 4
Month, day, year lines
to letter to flush left 1"
from paper edge and 3"
from the top edge of Month, day, year
the paper to the bottom
of the typed line.
Greeting of letter to
flush left 1" from paper
Dear,
edge and 3 1/2" from
the top edge of the
paper to the bottom of
the typed line.
Toj fise rnvisd viesnv dsivhs ifvnam snfeiuhbv fd nvjn vieyf dkjfsdfdkf dfdks fdjf efns
dvnuefu webkdfvn; xioh k djfi sernv isd vies nvds iv hsifvna msnfeiuhbv fdn vjn viey fe
fn sdv nuef uw ebToj fise rnvisd viesnv dsivhs ifvnam snfeiuhbv fd nvjn vieyf dkjfsdf
dkf dfdks fdjf efns dvnuefu webkdfvn; xioh k djfi sernv isd vies nvds iv hsifvna msnfeiu
hbv fdn vjn viey fe fn sdv nuef uw ebkdfvn; xioh k djf iser n visd vie snvd sivhsif vn
amsnfeiuhbv fdn vjnv ie yfe fnsd vnue fu web kdfvn;xioh kdjf ise rnvi s dvi esn vdsi
vhs ifvna ies nvd sivhs ifvn amsnfeiu hbv fd nvjnvi eyf efn sdv n ue fuw ebkdfvn;xioh
kdjfisernv is dvie snvd si vh sifv nam snf eiuhbv fd nvj nvie yfefn sdvnuef uwe bk dfv
nvj nvie yfefn sdvnuef uwe bknvj nvie yfefn sdvnuef uwe bk dfv sdvnuef uwe bknvjs
dvnuef uwe bknvj rnvi s dvi esn.
Body of letter to flush
left 1" from paper edge Ixioh v kdj fis e rnvisd vies nvds ivhsi fv na msnfei uhbv fd nvjn vieyfe fnsd vnuefuwebk
and 4" from the top
edge of the paper to
dfv n ;xioh kd jfisern vis dvie snvd ef ns dvnu efuw ebkd fvn;xi fd nv jnv ieyf efns dvn
the bottom of the typed uefu web k dfv n;xioh kdjfi sern visd vies nvd sivh sifv na ms nfei uhbv fd nv jnvi eyfe
line. Letter font should
be a sans serif font and fnsd vnu ef uw ebk dfv n;xioh kdjfi er nvis dv ies nvd sivhs ifvn ue fuw.kdfvn; xioh k djf
set in no larger than 12
point, flush left with at
iser n visd vie snvd sivhsif vn amsnfeiuhbv fdn vjnv ie yfe fnsd vnue fu web kdfvn;xioh
least 2 point lead kdjf ise rnvi s dvi esn vdsi vhs ifvna ies nvd sivhs ifvn amsnfeiu hbv fd nvjnvi eyf efn
larger than the point
size. Example: 12 point sdv n ue fuw ebkdfvn;xioh kdjfisernv.
with 14 point lead.
Kind Regards
John Doe
Website address line centers within the 8 1/2" paper

width and 7/16" from the bottom edge of the paper.
Website address line is type set in

Trade Gothic, 6 point, with 12 kerning
www.gibson.com
Q U A L I T Y P R E S T I G E I N N O V A T I O N
Quality tagline centers within the 8 1/2" paper width and 1/8" from the bottom edge of the paper to the bottom edge of the type.
Type reverses out of a solid color band of PMS 8181UC Metallic Blue-Silver. The color band is 8 1/2" width and 5/16" from the bottom edge of the paper to the top of color band.
The color band bleeds off the edge of the paper trim size.
Quality tagline is type set in Avenir Medium, 5.5 point, with 100 kerning creativeservices@gibson.com
Gibson Corporate Standard No.10 Envelope
The following are visual guides to constructing artwork for the Gibson corporate no. 10 envelope.
Please follow all guides closely and contact our Creative Department with any questions.
PAPER STOCK
Strathmore Writing, Ultimate White, wove finish
24# Standard no. 10 Envelope
TRIM SIZE
9.5" X 4.125"
COLOR
Two-Color:
PANTONE® Black, PANTONE® 8181UC Metallic Blue-Silver
program to avoid inconsistency in typesetting.GIBSON STATIONERY GIBSON STATIONERY creativeservices@gibson.com
GUIDELINES 12
Gibson Corporate Standard No.10 Envelope

Logo size Rule line represents a standard #10 envelope.

1" x 1 1/8" Size 9 1/2" x 4 1/8"

Name
Company
Addressee type block to flush right 5 1/4" from the
Address Line 1 right edge of the envelope and 1 3/4" from the top
edge of the envelope to the top of the first line of
Addressor block prints black and flushes Address Line 2 the addressee block.
right 8" from the right edge of the
envelope and 1 5/8" from the top edge of
Address Line 3
the envelope to the bottom of the first line Address Line 4
of the addressor block.
Address block is type set in Trade Gothic,

6.6 point, with 19 point leading, with 8
point kerning.
Reverse white Gibson logo size is 3/4" x 3/8" as shown by the dotted line and centers within the black logo encasement box.
Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps
Gibson Corporate No. 10 Window Envelope
PAPER STOCK
White bond stock
TRIM SIZE
9.5" X 4.125"
No bleed
COLOR
One-Color:
PANTONE® Black
Gibson Corporate No. 10 Window Envelope

Logo Size Rule line represents a standard #10 window envelope.

1" x 1 1/8" Size 9 1/2" x 4 1/8"
Addressor block prints black and flushes right 8" from

the right edge of the envelope and 1 5/8" from the top
309 PLUS PARK BOULEVARD edge of the envelope to the bottom of the first line of
the addressor block.
Address block is type set in Trade Gothic, 6.6 point,
with 19 point leading, with 8 point kerning.
Gibson Corporate Oversized Mailing Envelope
PAPER STOCK
White bond stock
TRIM SIZE
13" X 10"
No bleed
COLOR
One-Color:
PANTONE® Black
Gibson Corporate Oversized Mailing Envelope

Diagram below is shown at 100% of size. Measurements should be taken from the upper left-hand corner of the 13" x 10" envelope.
Reverse white Gibson logo size is 3/4" x 3/8" as shown by the dotted line and centers within the black Rule line represents a 13" x 10" mailing envelope.
logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as
Gibson_White.eps
Logo Size
1" x 1 1/8"
Addressor block prints black and flushes

right 11/2" from the left edge of the
envelope and 1 5/8" from the top edge of
the envelope to the bottom of the first line
of the addressor block.
Address block is type set in Trade Gothic

point kerning.
Gibson Corporate Business Card
The following are visual guides to constructing artwork for the Gibson corporate business cards.
Please follow all guides closely and contact our Creative Department with any questions.
PAPER STOCK
Blue-White Utopia Matte
#100 Cover
TRIM SIZE
3.5" X 2"
Bleeds
COLOR
Three-Color: two PANTONE® colors plus spot varnish over PANTONE® colors
PANTONE® Black, PANTONE® 8181C Metallic Blue-Silver
Gibson Corporate Business Card

Black logo
encasement Photo window is 7/16" x 5/8" with rounded corners on the bottom edge of the window. All photos
box size are reproduced as a black-and-white halftone at resolution of 200 dpi. Top edge of photo to bleed
1 5/16" x 2" to off top edge of paper. All photos are to be photographed on plain white backdrops. No patterned
the paper trim. backgrounds acceptable.
DENNIS VAN DER HEIJDEN Address block to flush right 1 9/16" from the right edge of the
VICE PRESIDENT paper and 1/4" from the top edge of the paper to the bottom of
Product Development/Operation the first line of the address block.
Reverse white Gibson logo size is
15/16" x 7/16" as shown by the dotted line
Name is type set in Trade Gothic Bold Condensed, 7.8 point
1101 PENNSYLVANIA AVENUE, NW
and centers within the black logo with 9 point leading. Name prints in PANTONE® 8181C
SIXTH FLOOR
encasement box. Logo file can be found Metallic Blue-Silver.
WASHINGTON, DC 20004
by going to www.gibson.com/press. File
name is listed as Gibson_White.eps O 202.756.2497 x2200 Title is type set title in Trade Gothic Condensed, 6 point,
C 202.744.4477 with 3 kerning with 9 point leading. Title prints in PANTONE®
F 615.884.2345 Black.
dennis.vanderheijden@gibson.com
Department is type set in Trade Gothic Condensed Italic,
www.gibson.com Q U A L I T Y P R E S T I G E I N N O V AT I O N 6 point, with 3 kerning with 9 point leading. Department
prints in PANTONE® Black.
Address is type set in Trade Gothic, 6 point, with 9 point

Website address line is Quality tagline centers within the 2 3/16" width
leading. Address starts at 3/4" down from top edge of paper.
centered within the 1 5/16" and 3/32" from the bottom edge of the paper to
Address prints in PANTONE® Black.
width of the block the bottom edge of the type.
encasement block.
Phone numbers start with number type, (O = Office, C = Cell,
Type is set in Trade Gothic, Type reverses out of a solid color band of
F = Fax, etc.). Number type is type set in Trade Gothic Bold
6 point, with 12 PANTONE® 8181UC Metallic Blue-Silver. The
Extended, 5 point, with 9 point leading. Numbers type prints
kerning color band is 2 3/16" width and 3/16" from the
in PANTONE® 8181C Metallic Blue-Silver.
bottom edge of the paper to the top of color
band. The color band bleeds off the edge of
Phone numbers are type set in Trade Gothic Bold, 6 point,
the paper trim size.
with 12 kerning, and 9 point leading. Phone numbers prints in
PANTONE® 8181C Metallic Blue-Silver.
Quality tagline is type set in Avenir Medium,
4.6 point, with 87 kerning
E-mail address is type set in Trade Gothic Condensed,
6 point, and positioned 3/8" from the bottom edge of the paper
to the bottom of the e-mail type line. E-mail address prints in
PANTONE® Black.
Gibson Corporate Mailing Labels
PAPER STOCK
White “crack n peel” matte finish label stock
TRIM SIZE
4" X 3 5 / 16 "
No bleed
COLOR
One-Color:
PANTONE® Black
Gibson Corporate Mailing Labels

Logo Size Rule line represents a mailing label.

1" x 1 1/8" Size 4" x 3 5/16"
309 PLUS PARK BOULEVARD Addressor block prints black and flushes
right 2 1/2" from the right edge of the paper
NASHVILLE, TENNESSEE 37217 USA and 1 1/16" from the top edge of the paper
to the bottom of the first line of the
addressor block.
Name Addressor block is type set in Trade Gothic,

Company point kerning.
Address Line 1
Addressee type block to flush right 2 1/2"
Address Line 2 from the right edge of the label and 1 3/4"
from the top edge of the label to the
Address Line 3 bottom of the first line of the addressee
Address Line 4 block.
SPECIAL APPLICATIONS 21
Promotional Items
The Gibson logo may be applied to advertising specialities, promotional items, and leisure wear
following the guidelines set forth in this style guide. If you are unable to make the application using
these parameters, contact the Creative Services Department at creativeservices@gibson.com. Special
art may have to be used in cases such as embroidery and other unique processes and may be
obtained by contacting Creative Services at creativeservices@gibson.com.
The color of the logo cannot be changed to match the color of any garment trim or piping, unless it is
one of the approved corporate colors as shown on page 4 of this guideline.
Signage
Signage is an important part of how a company is perceived to the outside public. It is for that reason
that all signage needs must be approved through Creative Services at creativeservices@gibson.com.
® TRADEMARK REGISTRATION 22
Attach the circled-R trademark registration mark on the first or most prominent usage of these
Gibson and Baldwin trademarks.
DO NOT attach the trademark registration symbol to any terms that are not on this list, even if the
symbol has been used in previously published literature.
If there is a question about ® usage, contact Creative Services.
’57 Classic Fretless Wonder

Acrosonic Historic Collection
BluesHawk Hummingbird
Brite Wires L-5
BurstBucker Les Paul
Byrdland Moustache (bridge)
Chet Atkins Pianovelle
Citation Power Lines
Concertmaster Radio King
Country Gentleman SG
Custom L-5 Studio King
Dobro Tour Wear
Dove Vintage Re-issue (strings)
El Capitan Wes Montgomery
Flying V Wurlitzer Means Music to Millions
GENERAL TERMS RELATED TO GUITARS 23
Body styles Corporate names
DO NOT capitalize. Use hyphens only as used in the Gibson Guitar Corp. or Gibson Guitar. NOT Gibson Guitars or Gibson
examples: Guitar Corporation.
hollowbody
semi-hollowbody Baldwin Piano, Inc. or Baldwin Piano. NOT Baldwin Pianos, Baldwin
flat-top Piano Company or Baldwin Piano and Organ Co.
archtop
solidbody DO NOT use GMI or Gibson Musical Instruments.
Woods and metals Names of divisions

Use lower case. DO NOT capitalize maple, mahogany, Gibson USA
gold, chrome, etc., except for trade names, such as Gibson Custom, Art & Historic or Gibson Custom Shop
Korina, Chromyte, etc. Gibson Acoustic, NOT Gibson Montana
Gibson Original, NOT OAI
Finishes Prestige Brands (Valley Arts, Tobias, Slingerland)
Gibson Gear, NOT Strings & Accessories or Strings & Original Equipment
Use upper case (capitalize): Tobacco Sunburst, Gibson Audio
Fire Burst, etc. Gibson Labs
Epiphone or the Epiphone Company
Quotation marks vs. apostrophes
Years: ’59, NOT ‘59 Tagline
Inches and feet. Use straight marks (use Insert/Symbols
The following tagline maybe used for Baldwin, Epiphone and all
on PC). Example: 16" wide, NOT 16” wide.
non-Gibson brands: “Part of the Gibson Family of Brands”

Gibson

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Graphic Standard Style Guide

GIBSON GRAPHIC STANDARD STYLE GUIDE

Introduction and General Standards.............................................................................................................. 1

Size and Space Requirements...................................................................................................................... 3

Accent Color Usage..................................................................................................................................... 6

Corporate Stationary Guidelines.................................................................................................................... 8 - 20

There are no exceptions to this procedure.

NEVER modify any of the letter forms.

NEVER use the logo as headline type.

NEVER reproduce the logo over a complicated or patterned background.

NEVER use a drop shadow with the logo.

The Gibson logo should never be reproduced

The clear space must equal 1/2 (or more) of

The minimum size of the Gibson

The Gibson logo may be used in three standard color formats:

No other colors are acceptable.

One-Color Logo Reverse To White Logo Four-Color Process Logo

No other colors are acceptable.

PANTONE® 871 PANTONE® 877

DENNIS VAN DER HEIJDEN

1101 PENNSYLVANIA AVENUE, NW

309 PLUS PARK BOULEVARD O 202.756.2497 x2200

309 PLUS PARK BOULEVARD

NASHVILLE, TENNESSEE 37217 USA

Gibson Corporate Letterhead

Gibson Corporate Letterhead

Name, company Name 309 PLUS PARK BOULEVARD

Website address line centers within the 8 1/2" paper

Website address line is type set in

Gibson Corporate Standard No.10 Envelope

Gibson Corporate Standard No.10 Envelope

Logo size Rule line represents a standard #10 envelope.

309 PLUS PARK BOULEVARD

NASHVILLE, TENNESSEE 37217 USA

Address block is type set in Trade Gothic,

Gibson Corporate No. 10 Window Envelope

Gibson Corporate No. 10 Window Envelope

Logo Size Rule line represents a standard #10 window envelope.

Addressor block prints black and flushes right 8" from

Gibson Corporate Oversized Mailing Envelope

Gibson Corporate Oversized Mailing Envelope

Addressor block prints black and flushes

Address block is type set in Trade Gothic

Gibson Corporate Business Card

Gibson Corporate Business Card

Address is type set in Trade Gothic, 6 point, with 9 point

Gibson Corporate Mailing Labels

Gibson Corporate Mailing Labels

Logo Size Rule line represents a mailing label.

Name Addressor block is type set in Trade Gothic,

If there is a question about ® usage, contact Creative Services.

’57 Classic Fretless Wonder

Woods and metals Names of divisions

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