INTRODUCING GEO TV

GEO TV was established in May 2002. Test transmission started on 14th August 2002 on
The PAS 10 digital satellite. Regular transmission started on 1st October 2002. Geo TV is
the first South Asian Urdu language channel to provide content comparable with
excellent television broadcasters.

VISION STATEMENT
“GEO will be the voice of freedom from the Asian subcontinent. It will highlight the
issues of concern and the cultural richness of its people through information, discussion
and entertainment.

MISSION STATEMENT
GEO informs and entertains while celebrating cultures and prompting dialogue in the
spirit of "live and let live"

HISTORY

• 1966 Letter to the President of Pakistan asking him to permit private sector
television to combat the propaganda war.

• Sep 1990 First feasibility/research paper on TV potential in Pakistan completed

for GEO followed by national and International study tour.

• Dec 1991 Made first pilot for first new show for GEO, then named” Newsreel".

• Aug 1996 Due to political confrontation GEO launch postponed

• 1998 First advertisement in all major newspapers of Pakistan looking for

television talent and announcing GEO for the first time

• Nov 2001 BBC Technologies hired as technical consultants for GEO

 • 2-Dec 2001 String of nationwide interviews, consisting 25 cities, begin as
recruitment campaign attracts attention of 40,000 applicants

• 10-Jan 2002 Construction begins at Dubai Media City for offices and
transmission studios

• 14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with 24-hour news
content; frequency kept secret.

• 5-Sep 2002 Geo team begins nationwide 5-day tour marketing the channel to
cable operators.

• 11-Jan 2003 Launching ceremony of infotainment and entertainment programs,

with a duration of 2 hours per day, is held at Mohatta Palace in Karachi.

• 20-Mar 2003 Geo and CNN sign partnership contract for collaboration.

• 7-Apr 2003 Geo begins transmission in UAE through E-Vision.

• 14-Aug 2003 Geo completes its 12 months of non-stop on air transmission.

COMPETITORS
PTV is the main competitor of GEO with regards to viewer ship because of the reason
that geo is a satellite channel and is accessible in specific areas whereas PTV is a national
antenna channel, which is easily accessible.
Geo is trying to compete with PTV and trying harder and harder to be the No.1 channel in
Pakistan.
Other satellite channels like Sony, Star plus etc, are GEO’s major competitors among
satellite channels

Ptv vs. Geo

 Ptv may receive their funding from individuals through voluntary donations, a
specific charge such as a television license fee, or as direct funding by the state
 Geo may receive their funding from individuals through sponsors or voluntarily
donations but no direct funding by the state.
 PTV broadcasting stations are always locally licensed.
 Geo TV broadcasting stations belongs to Independent Media Corporation.
 PTV has various channels transmitting throughout the world including PTV
National, PTV World, PTV 2, PTV Global, PTV Bolan etc.
 Geo TV has since launched several other channels which include the GEO
Entertainment, GEO News, GEO Super, AAG TV
 SWOT ANALYSIS

Strengths:
 New ideas and concept with fast execution has become a trademark of GEO
'Fastest Firsts
 First to bring the’ Breaking News’ Concept in Pakistan
 Unbiased, accurate and timely 24-hour news in ‘Urdu language’
 Most competitive work team
 Goodwill as the largest media group in the country

Weakness:
It is a newly established company so it is still under the learning process.

Because Pakistan has no institute that provides formal Education on this field they are
required to have all employees trained from foreign institutions.
Lack of innovation in the entertainment scene.

Opportunities:
 Growing awareness about GEO of the people. They are attracted towards
entertainment.

 Increase in viewer-ship

 Improvement of Pakistanis terms with India. It increases cultural activities.

Threats:

 Fear of competition:

 Especially in entertainment because of new channels.

Employee turnover:

Geo’s employee turnover is under 5%

New channels attract GEO qualified and trained employees by offering them 3 times the
salary they earn at GEO. They also offer different fields of jobs. These demands
are difficult to meet for GEO
 Products
It is not actually a manufacturing business rather a service business that generates cable
TV channels namely:
1) Geo News
2) Geo TV (entertainment)
3) AAG TV
4) GEO super

Types of products
News,
Entertainment,
Infotainment.
Type of Ownership
It is a Private limited Company and has 100% internal shares (family shares only). This is
part of the Jang Group of Companies, the biggest and strongest group in media of the
Private Sector.

ORGANIZING Structure & Style

Geo consists of 1600 plus employees around the world and 180 employees in the Lahore
bureau itself because
Geo has a very wide and large hierarchy.

ORGINAZATION CHART
C.E.O

C.O.O

Channel President

M.D News

M.D Entertainment

Content Head

Production Head

Director News

Bureau Officers