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In 2004, Walt DuLaney and I conducted a longitudinal examination of business growth and
cumulative revenue performance. Among the success factors, we found that companies
with powerful business platforms outperformed peers in cumulative revenue growth over a
15 year period. Our conclusion: business platforms can be a means for organizational
renewal, continuous innovation, and sustainable success.
Since then, the sophistication of business platforms and their related ecosystems has
expanded and other companies have found succ ess. In the case of Apple, competitors were
forced to launch competitive platforms in response ( Google͛s Android, Symbian Foundation,
and RIM) while Apple collected competitive profits. A growing body of experience indicates
that business platforms coupled with an ecosystem of partners can produce superior
economic value. As those partners cooperate and work together they collectively learn,
innovate and expand their options for new product features, additional partnerships, and
new platform components. The platform plus the ecosystem becomes a sustainable
economic engine for growth and development.
Here are twelve success factors for business platforms based on our work at nGenera
Insight. The first seven are business-related success factors. The second five are
technology-success factors. The list reflects current understanding and is far from
comprehensive. Nonetheless, it provides a starting point for companies interested in
sustainable growth.