1 Sem MBA Syllabus

AMITY GLOBAL VARSITY
MUMBAI
Master of Business Administration

(MBA)
Duration – 2 Years Full Time
Programme Structure and Curriculum

Semester I: Academic Session 2008
AMITY GLOBAL VARSITY

MUMBAI
Summary
First Semester
Course Code Course Title Lectures Tutorials Practical Credit

(L) Hrs per (T) Hrs (P) Hrs Units
week per week per week
-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------
MGBMK 10101 Marketing Management 2 1 - 4
MGBFN 10101 Accounting And 2 1 - 4

Finance
MGBHR 10101 Human Resource 2 1 - 4

Management
MGBIT 10101 Information 2 - 1 4

Technology
MGBOM 10101 Quantitative 2 1 - 4

Techniques and MR
MGBEN 10101 Business Economics 2 1 - 4
MGBBS 10101 Self Development & 2 1 - 2

Interpersonal Skills
MGBEG 10101 Business 2 1 2

Communication
28
TOTAL 24
Table of Contents
SEMESTER 1
NAME OF SUBJECT PAGE NO.
Marketing Management...................................................................................4
Accounting And Finance...................................................................................7
Human Resource Management........................................................................9
2 of 2
Amity Global Varsity
Proposed Syllabus: MBA
Academic Year 2008-09
Information Technology..................................................................................11
Quantitative Applications and MR................................................................14
Business Economics.........................................................................................17
Business Communication................................................................................21
Self-Development And Interpersonal Skills..................................................22
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MARKETING MANAGEMENT
Course Code: MGBMK 10101 Credit Units: 04
Course Objective:
The course aims to provide students with an introductory understanding of Marketing, with a special focus
on the role of marketing in an international business context. It provides the students with an awareness and
consideration of tools available to a marketer. It will enable the students to realize the importance of
customers and their behavior in the context of marketing decisions.
Learning Outcomes:
At the end of the course students will be able to:
Explain key concepts and elements of marketing management and differentiate between marketing and
sales
Examine the 4Ps of Marketing and discuss different strategies
Analyze consumer behavior for various sectors and assess the STP strategies of different multi-national
companies.
Course Contents:
Module 1: Marketing - Managing Profitable Customer Relationships

Introduction to Marketing
Differentiation between Marketing and Selling
Marketing Management
5 Ps – product, promotion, place, price, placement
Management orientations
Customer relationship management and strategies
Challenges for Marketing Managers
Important concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural
marketing (only basic concepts)
Module 2: Marketing Environment, Marketing Information System and Marketing Research

Factors affecting marketing Environment- Macro and Micro Factors
Marketing Information System- concept and importance
Marketing Research- introduction and process
Module 3: New-Product Development and Product Life-Cycle Strategies

Product Attributes
New Product Development strategies- Idea generation to commercialization
Product Life Cycle strategies- different marketing strategies for different stages
Branding, packaging and labeling.
4 of 4
Module 4: Marketing Channels and Supply Management

Marketing channels- concept , importance
Retailers Vs. Wholesalers
Integrated supply chain management
Module 5: Integrated Marketing Communication Strategy

Tools of marketing communication mix
Process of IMC
AIDA Model and L and S model
Advertising
Sales Promotion
Personnel Selling
Module 6: Consumer Markets, Consumer Buyer Behavior and Demand Forecasting

Definition of consumer market
Decision Making Process
Types of buying decision behavior
Factors influencing consumer buyer behavior
Adoption and diffusion process for new products
Demand forecasting- concept
Methods of estimating future demand
Module 7: Building the Right Relationships with the Right Customers

Market Segmenting- Understand the major basis for segmenting consumer and business markets
Market Targeting. - Identify attractive market segments and device a target marketing strategy
Positioning for competitive advantage
Module 8: Pricing Considerations and Approaches

New product pricing Strategies
Product mix pricing strategies
Price – Adjustment Strategies
Price Change
Teaching and Learning Methods

The assessment program will be student driven, requiring the student to develop his/ her communication
skills by presentation and debate. Critical participation of students is expected in each of the assessment
program. The class lectures will focus on an International context to understand the environment in which
decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, a
mixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and
International companies. The students will form a group and each group will pick up any one major product
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category and select a non Indian company. It will study, and then write about, the marketing strategy
followed by this company. Case studies will be discussed by the instructor and accompanied by group
presentations - written and oral - by the students under the supervision of the faculty.
Examination Scheme:
Components P1 C1 CT1 EE1

Weight age (%) 10 10 20 60
Text & References:

Text:
Kotler.P and Keller.K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th
edition, Prentice-Hall, USA, 2005
References:
Kotler.P, Marketing Management, 12th Edition, Pearson Education, Asia, 2003
Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998
Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002
Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002
Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson
Education, London, 2001
Harvard Business Review
Helpful Web Sites

http://www.marketingterms.com/
http://www.knowthis.com/general/terms.htm
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Course Code: MGBFN 10101 Credit Units: 04
Course Objective:
The course aims to develop an understanding of the importance, language and techniques of Financial and
Cost accounting along with skills for preparation and analysis of financial statements for better management
planning and control. It aims to explain how the costing techniques are useful in the process of managerial
decision making.
Learning Outcomes:
At the end of this course the students should be able to:
Demonstrate an understanding of the double entry accounting system and basic accounting concepts
Prepare all major financial statements
Develop skills to analyze the financial statements
Understand the basic concepts of company accounts and process of determination of cost, cost-sheets,
process and marginal costing.
Course Contents: tushar nakrani = 9970702085
Module 1: Introduction
Concepts of accounting, Users of accounting information, Scope of and inter-relationship between financial,
cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial
Balance.
Module 2: Final Accounts

Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue
and expenses, Fixed assets and depreciation, Analysis of a Company’ s Balance Sheet.
Module 3: Analyzing of Financial Position

Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios,
Analysis of Financial Statements.
Module 5: Company Accounts

Accounting for Business Combinations; Introduction to stocks, shares and stock markets.
Module 6: Cost and Management Accounting

Introduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal
costing and Cost Volume – Profit
Learning Methods
A series of lectures will impart information and be complemented by interactive tutor-led and student-led
discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of
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teaching methods that should help students to study the various aspects of international financial business
environment. Formative tasks and presentations will enable students to build towards the completion of their
assignment during the delivery of the unit.
Examination Scheme:

Weightage (%) 10 10 20 60
Text & References:

Text:
Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill
References:
Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co
Nigam, B N Lall, Cost accounting :principles and practices, P.H.I., New Delhi,2005
Horngren, Charles T, Introduction to management accounting,13th, Pearson Education, New Delhi,2005
Bhattacharya, Ashish K,Principal and practice of cost accounting,3rd,P.H.I.,New Delhi,2005
Wood's, Frank, Business Accounting 1,9th,Pearson Education, New Delhi,2002
Horngren, Charles T, Introduction to management accounting,13th,P.H.I., New Delhi,2005
Beams, Floyd A, Advanced accounting,8th,Prentice Hall, New Jersey, 2003
Pahler, Arnold J, Advanced accounting : concepts & practice,8th ,Thomson South-western, Australia, 2003
HUMAN RESOURCE MANAGEMENT
Course Code: MGBHR 10101
Course Objective
To sensitize students to the various facets of managing people and to create an understanding of the various
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policies and practices of Human Resource Management.
Learning outcomes
By the end of these modules and the relevant readings, students should be able to:
Describe the relationship between HRM and organisational performance and be able to critically evaluate
the empirical evidence.
Critically evaluate alternative perspectives on HR practices.
Analyse the relationship between HR practices and their outcomes for the individual and organisation.
Evaluate the effectiveness of different HR practices.
Recognize the limitations of the theories covered.
Course Contents
Module-I : Human Resources Management In Perspective

Concept, Nature and scope of Human Resource Management,
Growth and development of Human Resource Management in India,
Emerging trends of HM in Globalized economy.
The Challenge of Human Resources Management
Strategy and Human Resources Planning
Module-II : Developing Effectiveness In Human Resources

Expanding the Talent Pool: Recruitment and Careers . Employee Selection
Training and Development
Appraising and Improving Performance
Module-III : Meeting Human Resources Requirements

Equal Employment Opportunity and Human Resources Management
Job Analysis, Employee Involvement and Flexible Work Schedules
Module-IV : Introduction To Compensation Management

Wages & Salary concepts
Methods of wage determination in India
Executive compensation
Incentive based pay system
Emerging trends of compensation management
Module- V : Industrial Relations

Concept, values and scope, Approaches to Industrial relations
Trade Unionism
Collective bargaining
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Evaluation Scheme:
Component Codes CT-1 CT-2 H-1 + V- EEI

1
Weight age planned (%) 15 15 10 60
Text Books:
Garry Dessler - Human Resource Management, Pearson
Reference Books :
V.S.P. Rao - Human Resource Management, Excel Books
W.F.Cascio - Managing Human Resources, TMH
Aswathapa, - Human Resource & Personnel management, TMH
Vnekat Ratnam-Industrial Relation, Oxford & IBH
Mamoria and mamoria - Dynamics of Industrial Relation, Himalaya Publishing 7. Sinha Sinha,
Industrial Relations, Pearson.
Gomez-Mejia, Balkin & Cardy-Managing Human Resources, Pearson. 4. Subba Rao, Personnel &
Human Resource Management, Text and Cases, Himalaya Publication.
Mathies and Jackson - Human Resource Management, Thomson
Baron - Strategic Human Resources: Framework for general Managers John Wiley
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INFORMATION TECHNOLOGY
Course Code: MGBIT 10101 Credit Units: 04
Course Objective:
The aim of this unit is to introduce the student to the evolution, role, function and impact of Information
Technology (IT) and Information Systems (IS) in international business operations. It will develop the
students’ ability to identify sources of information and how these can be used in the decision-making
process by leveraging IT and networking.
This course requires the students to develop practical applications ability and knowledge as well as the
ability to recommend how IS and IT should be used in global business. Students will also demonstrate their
understanding of fundamental business issues of the Information Age Enterprise through in-class discussion
of real-world business cases.
Learning Outcomes:
At the end of the course students will be able to:
Explain key concepts and elements of information technology and information systems
Examine the evolution, role, function and impact of IT & IS in global business operation.
Identify sources of information and assess how they can be used in the decision making process by
leveraging information technology and networks.
Course Contents:
Module I: Information Technology in Management

Fundamentals of Information Technology in management
Organizations, Environments, IT & IS
E-business/E-commerce in global scenario: Role in transforming business and management in organizations
with focus on IB
Use of communication systems in information management
Module II: Information Systems within Business Management

Introduction to common used system and models
Relationship between IS, organizations and business processes
Types of IS(TPS, OAS, MIS, DSS, ESS and SIS)
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Information management and decision making

Managing international Information systems
Module III: Knowledge based systems

Intelligent support systems & concepts of Artificial Intelligence
Data Mining & Data warehousing
Emerging trends in Information management systems
Module IV: Managerial implications of IT/IS in Global business

Planning, Organizing and controlling
Information Security, Tools and techniques
Legal and Ethical issues
Future of Information management
Module V: Practical aspects and applications of IT/IS

Introduction to MIS packages and tools
Working with MS-WORD
Creating, Editing, Formatting Documents
Working with tables
Mail Merge
Introduction to spreadsheet packages: MS-Excel
Building a spreadsheet – basic functions
Application, conditional calculation and plotting graphs
Making presentations with MS-PowerPoint
Introduction to Database Management System
Web interface and techniques
Introduction to ERP & CRM solutions
Learning Methods:
This course is based upon interaction between the students and the teachers. Wherever possible a link should
be made between the academic underpinning and its practical application. Students will be given time to
develop skills and analyse the benefits and limitations of the use of IS and IT in organisations. A ‘hands on’
approach will ensure that students can use integrated programmes and have a wide range of knowledge of
different applications. The practical knowledge can be used to develop an awareness of how IT and IS can
be adopted by organisations to improve business efficiency. This will be achieved via a tutor-developed case
study, an evaluation of a local organisation, guest lectures and industry visits. Part of the learning process
will also be producing a paper (in groups) on a relevant topic.
Examination Scheme:
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Weightage (%) 10 10 20 60
Text & References:
Text:
Laudon Kennith and Laudon Jane (2005) – Management Information Systems: Managing the Digital Firm,
9th Edition, Prentice Hall of India.
References:
Turban, McLean and Wetherbe (2004) – Information Technology for Management 4th Edition, John Wiley &
Sons
Rober Murdic G. (1998) - Management Information Systems, Prentice Hall of India
Jawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill
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QUANTITATIVE APPLICATIONS AND MR
Course Code: MGBOM 10101 Credit Units: 04
Course Objective:
The objective of this course is to develop the understanding of the various statistical models, used for
decisions making in the functions of the management of any organization and the basic tenets of research
methodology and report preparation. The course will focus on quantitative and descriptive research methods
and techniques that are essential for the validity and reliability of the research process. The course will
identify and review the components essential for preparation of research proposals, research reports,
business proposals and feasibility studies in order to develop report writing and formal presentation skills of
the research projects undertaken.
Learning Outcomes:
On completion of this module students will have:
Considered the nature of research methods and research methodologies
Evaluated and justified the research methodologies to be employed
Identified the components and problems/constraints underlying a research project and report proposal
Use statistical techniques to collect and analyze data
Produce forecasts based on formalized procedures
Apply quantitative techniques to business situations.
Developed the ability to analyze, interpret and conclude research findings and provide relevant
recommendations
Carried out a formal presentation on how to write a project report.
Course Contents:
Module 1: Research Methodology and Research Methods

Objective, significance and types of research
Research Methods vis-à-vis Methodology
Research Process and criterion for good research
Ethics in Business Research
Module 2: Research Problem and Research Design

Defining and Identifying the Problem
Formulation of Hypothesis
Techniques involved in defining the Problem
Meaning and features of Research Design
Types of Research: Qualitative and Quantitative Research
Developing a Research Plan: Industry Specific Research Proposals
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Module 3: Sampling Design and Scaling Techniques

Census and sample survey
Criteria for selecting a sampling procedure
Measurement and Scaling techniques
Classification and importance of Scaling techniques
Market Specific Sample survey
Module 4: Interpretation and Analysis of Data

Methods of Data collection: Primary and Secondary Data
Constructing Questionnaires: Guidelines
Elements / Type of Analysis of Data
Quantitative Decision Making, Application in Business & Management. Classification of Data,
Diagrammatic & Graphical Presentation of Data
Measures of Central Tendency, Measures of Dispersion
Processing Operations
Usage of Statistical Software such as SPSS
Problems of accuracy in interpretation of data
Module 5: Testing of Hypothesis

Z-test
F-test
T-test
Chi-Square Test
Module 6: Forecasting Techniques

Correlation & Regression Analysis, Time Series Analysis – Trend Analysis, Cyclical Analysis, Seasonal
Analysis, Irregular Variation
Module 7: Design and Analysis of Experiments

Analysis of Variance
Completely Randomized Design
Factorial Design ( 22 Factorial Experiment , 23 Design)
Module 8: Report Writing

Significance of Report Writing: Market Research and Experience Based Reports
Mechanics and Steps in writing a Research Report
Techniques and Interpretation of Research Process
Salient aspects of Oral Presentation
Learning Methods:
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teaching methods that should help students to quantitatively study the various aspects of international
business environment. Formative tasks and presentations will enable students to build towards the
completion of their assignment during the delivery of the unit.
The class will be doing Cases throughout the semester. Students will prepare three written cases in small
groups of 4-6 students. There will be presentations also in which the student have to collect, collate and
analyze the data.
Examination Scheme:
Weightage 10 10 20 60
(%)
Text & References:

Text:
Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition
Dr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition, Jaico Publishers
References:
Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India
Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons
Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd.
Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication,New Delhi
Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory And
Applications, 1995
Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern
Techniques And Applications Chapman & Hall/Crc Financial Mathematics Series, 2007
Kothari C R, (1990) Research Methodology: Methods & Techniques , Wishwa Prakashan Publisher
Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill
Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India
Srivastava, Shenoy and Sharma (2002), Quantitative Techniques for Business Decisions, 4th Ed , Allied
Publishers
BUSINESS ECONOMICS
Course Code: MGBEN 10101 Credit Units: 04
Course Objective:
The course aims to train the students with modern tools of micro economics and macro economic analysis
and to help them understand and analyze the complexities of the real business world and also enhance their
ability for intuitive decision making.
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Learning Outcomes:
On successful completion of the course, students will be able to:
Understand the application of basic micro-economic principles and macro economic concepts for
business decision making
Develop a rational decision making perspective and analytical frame work required for managerial
decision making.
Course Contents:
Module I: Introduction
Managerial Economics (Micro and Macro) nature and scope
Circular flow of Economic Activity
Objective of a Firm
Constrained Decision Making
Module II: Basic Concepts

Concept of Economic Profit, Opportunity Cost and Accounting Profit
Functional Relationship – Total, Average and Marginal
Equi-Marginalism
Time Perspective in Decision Making
Module III: Demand, Supply and Market Equilibrium

Determinants of Market Demand
Law of Demand
Deamand Function and its relationship with Total and Marginal Revenue
Elasticity of Demand – Price Elasticity, Income Elasticity, Cross Elasticity
Using Elasticity in Decision Making
Determinants of Market Supply
Law of Supply
Determination of Market Equilibrium
Demand Forecasting
Module IV: Production Analysis

Production Function
Production Function with one variable input – short run analysis
Production Function with two variable input – long run analysis
ISO COST and ISO QUANTS
Economies of Scale
Module V: Cost Analysis

Economic concept of cost
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Opportunity Cost
Explicit and Implicit Cost
Marginal, Incremental and Sunk Cost
Short run Cost function
Long run Cost function
Contribution Analysis, Break Even, Operating Leverage
Estimation of Cost Function
Module VI: Market Structure

Price output under Perfect Competition
Price output under Monopoly
Price output under Monopolistic Competition
Price output under Oligopoly
Barrier to Entry and Strategic Behavior leading to Imperfection
Module VII: Indicators of Economic Growth

National Income, Real National Income, Per Capita Income
Human Development Index, Physical Quality of Life Index
Gross Domestic Product, Gross National Product, Net National Product
Module VIII: Monetary Policy

Bank Rate Policy
Open Market Operation
Cash Reserve Ratio, SLR
Module IX: Fiscal Policy

Revenue Budget & Capital Budget
Surplus Budgeting and Deficit Budgeting
Learning Methods:
teaching methods that should help students to study the various aspects of international economic business
environment. Formative tasks and presentations will enable students to build towards the completion of their
assignment during the delivery of the unit.
Examination Scheme:

Weightage 10 10 20 60
18 of 18
(%)
Text & References:
Text:
Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill
Dwivedi,D.N.(2006), “Managerial Economics”, Vikas Publishing House.
References:
Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005
Economics, 3rd edition, Sloman, Prentice hall of India, 2004
Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005
Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book, 2003
Gupta, A C, Business Economics, Rawat Publication, 2003
Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989
Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995
Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998
Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004
Mansfield,E.(1996), “Managerial Economics- Theory Application, and Cases”, W.W. Norton and Co., New
York.
Koutsoyiannis,A.(1979), “Modern Microeconomics”, Macmillan, London.
Ivan Png(2004), “Managerial Economics”, 2nd Edition, Blackwell Publishers.
RH Dholakia and A.N Oza(1997), “Microeconomics for Management Studies”, Oxford University Press.
Brownong, E.K. and Brownong, J.M., “Microeconomic Theory and Application”, Scott Foresman and Co.,
London.
Allen, R.G.D.(1956), “ Mathematical Analysis for Economists”, Macmillan, London.
Salvatore,D.(1989), “Managerial Economics”, McGraw Hill, New York.
Parl R Ferguson,Glenys J Ferguson(2000), “ Business Economics”, Macmillan, London.
K. E. Boulding(1948), “ Economic Analysis” Harper and Bros., New York.
Pindyek & Rubinfield(2004), “ Microeconomics”, Prentice Hall of India, New Delhi.
Shapiro, Edward, “ Macroeconomic Analysis”, Harcourt Brace Jovanovich, New York.
Prabhat Patnaik(1997), “Macroeconomics”, Oxford University Press.
Bhole, L.M.(2004),“Financial Institutions and Markets: Structure, Growth and Innovations”, Fourth Edition,
Tata McGraw-Hill Publishing Co., New Delhi.
Gupta, Suraj B. (1999), “Monetary planning for India”, Oxford University Press. New Delhi.
Economic Survey (2007-08)
Bhatia, H.L., “Public Finance”, Vikas Publishing House.
H.G. Mannur(1999), “ International Economics”, Oscar Publications.
Sawyer & Sprinkle (2004), “International Economics”, Prentice Hall of India.
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BUSINESS COMMUNICATION
Course Code: MGBBS 10101 Credit Units: 02

Course Objective:
One cannot ‘not communicate’. This course is designed to facilitate our young Amitians to communicate
effectively by emphasizing on practical communication through refurbishing their existing language skills
and also to bring one and all to a common take-of level.
Course Contents:
Module I: Fundamentals of communication
Relevance of communication
Effective communication
Models of communication
Effective use of language
Module II: Tools of communication

Proficiency in English – The international
Language of business
Building vocabulary
(Denotative & connotative)
Extensive vocabulary drills
(Synonyms / Antonyms / Homonyms)
One Word substitution
Idioms & phrases
Mechanics and Semantics of sentences
Writing sentences that really communicate
(Brevity, Clarity, and Simplicity)
Improving the tone and style of sentences
Module III: Barriers to Effective use of language

Avoiding clichés
Removing redundancies
Getting rid of ambiguity
Euphemism
Jargons
Code switching
Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours.
They will have to be programmed accordingly.
SELF-DEVELOPMENT AND INTERPERSONAL SKILLS
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Course Code: MGBBS 10102 Credit Units: 02
Course Objective:
This course aims at imparting an understanding of:
Self and the process of self exploration
Learning strategies for development of a healthy self esteem
Importance of attitudes and their effect on work behavior
Effective management of emotions and building interpersonal competence.
Course Contents:
Module I: Understanding Self

Formation of self concept
Dimension of Self
Components of self
Self Competency
Module II: Self-Esteem: Sense of Worth

Meaning and Nature of Self Esteem
Characteristics of High and Low Self Esteem
Importance & need of Self Esteem
Self Esteem at work
Steps to enhance Self Esteem
Module III: Emotional Intelligence: Brain Power

Introduction to EI
Difference between IQ, EQ and SQ
Relevance of EI at workplace
Self assessment, analysis and action plan
Module IV: Managing Emotions and Building Interpersonal Competence

Need and importance of Emotions
Healthy and Unhealthy expression of emotions
Anger: Conceptualization and Cycle
Developing emotional and interpersonal competence
Self assessment, analysis and action plan
Module V: Leading Through Positive Attitude

Understanding Attitudes
Formation of Attitudes
Types of Attitudes
Effects of Attitude on
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Behavior
Perception
Motivation
Stress
Adjustment
Time Management
Effective Performance
Building Positive Attitude
Module VI: End-of-Semester Appraisal

Viva based on personal journal
Assessment of Behavioral change as a result of training
Exit Level Rating by Self and Observer
Text & References:
Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd.,
Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan
Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books
Brian Tracy, Maximum Achievement: Strategies And Skills That Will Unlock Your Hidden Powers To
Succeed, 1995
Kevin Eikenberry, Remarkable Leadership: Unleashing Your Leadership Potential One Skill At A Time,
2007
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AMITY GLOBAL VARSITY

Master of Business Administration

Duration – 2 Years Full Time

Programme Structure and Curriculum

AMITY GLOBAL VARSITY

Course Code Course Title Lectures Tutorials Practical Credit

MGBMK 10101 Marketing Management 2 1 - 4

MGBFN 10101 Accounting And 2 1 - 4

MGBHR 10101 Human Resource 2 1 - 4

MGBIT 10101 Information 2 - 1 4

MGBOM 10101 Quantitative 2 1 - 4

MGBEN 10101 Business Economics 2 1 - 4

MGBBS 10101 Self Development & 2 1 - 2

MGBEG 10101 Business 2 1 2

Course Code: MGBMK 10101 Credit Units: 04

Module 1: Marketing - Managing Profitable Customer Relationships

Module 2: Marketing Environment, Marketing Information System and Marketing Research

Module 3: New-Product Development and Product Life-Cycle Strategies

Module 4: Marketing Channels and Supply Management

Module 5: Integrated Marketing Communication Strategy

Module 6: Consumer Markets, Consumer Buyer Behavior and Demand Forecasting

Module 7: Building the Right Relationships with the Right Customers

Module 8: Pricing Considerations and Approaches

Teaching and Learning Methods

Components P1 C1 CT1 EE1

Text & References:

Helpful Web Sites

Course Code: MGBFN 10101 Credit Units: 04

Course Contents: tushar nakrani = 9970702085

Module 2: Final Accounts

Module 3: Analyzing of Financial Position

Module 5: Company Accounts

Module 6: Cost and Management Accounting

Components P1 C1 CT1 EE1

Text & References:

HUMAN RESOURCE MANAGEMENT

Course Code: MGBHR 10101

policies and practices of Human Resource Management.

Module-I : Human Resources Management In Perspective

Module-II : Developing Effectiveness In Human Resources

Module-III : Meeting Human Resources Requirements

Module-IV : Introduction To Compensation Management

Module- V : Industrial Relations

Component Codes CT-1 CT-2 H-1 + V- EEI

Weight age planned (%) 15 15 10 60

Course Code: MGBIT 10101 Credit Units: 04

Module I: Information Technology in Management

Module II: Information Systems within Business Management

Information management and decision making

Module III: Knowledge based systems

Module IV: Managerial implications of IT/IS in Global business

Module V: Practical aspects and applications of IT/IS

Components P1 C1 CT1 EE1

Text & References:

QUANTITATIVE APPLICATIONS AND MR

Course Code: MGBOM 10101 Credit Units: 04

Module 1: Research Methodology and Research Methods

Module 2: Research Problem and Research Design

Module 3: Sampling Design and Scaling Techniques

Module 4: Interpretation and Analysis of Data

Module 5: Testing of Hypothesis

Module 6: Forecasting Techniques

Module 7: Design and Analysis of Experiments