CONTABILITATE ŞI INFORMATICǍ DE GESTIUNE, ECONOMIA TURISMULUI,

COMERȚULUI ŞI SERVICIILOR, ECONOMIE ŞI AFACERI INTERNAȚIONALE, FINANȚE ŞI

BǍNCI, INFORMATICǍ ECONOMICǍ, MANAGEMENT, MANAGEMENT (în lb. maghiarǎ),
MARKETING

COMUNICARE ÎN
AFACERI – LIMBA
ENGLEZǍ

III II

2018
I. Informaţii generale: Date de identificare a cursului
Date de contact ale titularului de curs: Date de identificare curs
Numele cursului: Comunicare în afaceri
Lect. dr. DIANA ZELTER (limba engleză)
Facultatea de Ştiinţe Economice şi Codul cursului: ELE 2050
Gestiunea Afacerilor Anul, Semestrul: anul III sem. 2
Departamentul de Limbi Moderne şi Tipul cursului: opţional
Comunicare în Afaceri
Cabinet 113 (Campus FSEGA)
Telefon: 418 655
E-mail: diana.zelter@econ.ubbcluj.ro

1.2 Condiţionări şi cunoştinţe prealabile

Înscrierea şi frecventarea acestui curs presupune parcurgerea şi promovarea programei de studiu din
anul I şi anul II de la FSEGA la disciplina limba engleză sau un nivel de limba engleză cel puţin B2
conform Portofoliului lingvistic european.

1.3 Descrierea cursului

Cursul se adresează studenţilor de anul III de la Facultatea de Ştiinţe Economice.

1.4 Organizarea temelor în cadrul cursului

Organizarea temelor din cadrul cursului precum şi bibliografia care trebuie consultată sunt
prezentate în detaliu în paginile introductive ale syllabus-ului.

1.5 Formatul şi tipul activităţilor implicate de curs

Studentul are libertatea de a-şi gestiona singur, fără constrângeri, modalitatea şi timpul de
parcurgere a cursului. În cadrul cursului vor fi abordate următoarele tipuri de activităţi: proiecte de
grup, proiecte individuale, studiu individual, activităţi asistate. Un accent deosebit se va pune pe
practicarea competenţelor de comunicare scrisă în mediul de afaceri.

1.6 Materiale bibliografice obligatorii

Dintre sursele bibliografice obligatorii pentru acest curs enumerăm:
1. Baird, J.W., Stull, J.B. (2003) Comunicarea în afaceri. Bucureşti: Editura Comunicare.ro

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2. Bovee, C. L.and Thill, J. V. (2018), Business Communication Today,14th edition. Pearson
Education Limited
3. Floyd, D. (2011), Business Studies with Communication Systems. London: Letts Educational Ltd.
4. Irimiaş, E. (2005), Business Communication Topics. Cluj-Napoca: Clusium.
5. Irimiaş, E., Petruţ, M. (2008), Steps to Effective Business Communication. Cluj-Napoca:
Argonaut.
6. Johnson, C., Barrall, I. (2011), Intelligent Business Upper Intermediate. Skills Book, Pearson
Education Ltd
7. Lewis, D.R. (2006), When Cultures Collide. Nicholas Brealey International, Boston.London.
8. Petruţ, M. (2007), Basic Business Communication Skills. Cluj-Napoca: Argonaut
9. Tomlin, B. (2012), Key Business Skills. Harper Collins Publishing
10. Trappe, T., Tullis, G. (2016), Intelligent Business Advanced. Pearson Education Ltd.

1.7 Materiale si instrumente necesare pentru curs

In cadrul cursului se va apela la o serie de echipamente şi materiale didactice precum calculator,
videproiector, suport de curs, materiale suplimentare in formă de hand-aut, materiale audio (cd-
player, cd-uri, surse electronice). Pentru studiu individual studenţii vor avea nevoie de calculator
conectat la internet şi acces la platforma Moodle, suport de curs, facilităţi de imprimare şi
fotocopiere.

1.8 Calendarul cursului

Programarea întâlnirilor (atât față în față, cât și online) se realizează la începutul fiecărui semestru și
se afișează online

1.9 Politica de evaluare şi notare

- în vederea evaluării studenţii vor trebui să realizeze un portofoliu în care vor include
următoarele elemente:
1. CV-ul personal
2. o scrisoare de intenţie pentru un post dintr-o listă oferită de cadrul didactic
3. rezolvarea unui studiu de caz (oferit de cadrul didactic)
4. rezumatul unui articol dintr-o revistă economică în limba engleză sau rezumatul lucrării
de licenţă.

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 Portofoliul se va preda la data de examen în format listat, iar la predare studentul va
răspunde la câteva întrebări teoretice din curs. Ponderea va fi : 70% portofoliu, 20%
examinarea orală, 10% (1 punct) din oficiu.
- studenţii trebuie să prezinte şi să păstreze toate sarcinile realizate pe parcursul cursului până
la primirea notei finale
- forma sub care studenţii vor primi feed-back la sarcinile realizate: platforma e-learning sau
direct in timpul intâlnirilor faţă în faţă.

1.10 Elemente de deontologie academică

Codul de deontologie academică reglementează următoarele:
Frauda se referă la:
a. copiat (utilizarea de materiale sau informaţii neautorizate), falsificări, şi orice alte
activităţi care pot afecta o corectă evaluare a performanţelor studenţilor
b. ajutorul acordat altora în aceste privinţe
c. încercarea de a se angaja în astfel de fapte

1.11 Studenţi cu dizabilităţi

Există disponibilitatea de a lua legătura cu studenţii afectaţi de dizabilităţi motorii sau intelectuale
pentru a identifica eventuale soluţii în vederea oferirii de şanse egale acestora. Calea de comunicare
prin care putem fi contactaţi pentru acest gen de situaţii: platforma Moddle, e-mail sau direct in
timpul activitatilor tutoriale.

1.12 Strategii de studiu recomandate

Având în vedere faptul că toată structura tematică a cursului şi programul activităţilor asistate sunt
anunţate din timp, este de aşteptat ca studenţii să parcurgă materialele bibliografice puse la
dispoziţie, anterior fiecărei întâlniri programate.

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Disciplină: Comunicare în afaceri –
limba engleză

MODULE 1:
BUSINESS COMMUNICATION – AN INTRODUCTION

I. Cuprinsul secvenței

1. The communication process

2. Business communication
3. Written communication

II. Obiectivele secvenței

 to understand how the communication process works

 to acquire knowledge about the internal communication system in companies
 to understand the importance of communication employees and companies
 to become familiar with the advantages and disadvantages of using witten
communication in business

III. Cuvinte cheie

Communication, formal, informal, writing skills

5
1. THE COMMUNICATION PROCESS

1. What is communication?
2. Which are the elements of the communication process?

Communication means neither to speak, nor to write, it means to share.

The word communication comes from the Latin words ―communicare‖, which meant
to share, to put together and ―munis‖ which meant the one who does this duty. Thus communication
can be defined as the process through which information is exchanged and understood by two or
more people, usually with the purpose of motivating or influencing behavior.
The basic communication model involves the sender, the receiver, the message, the code, the
channel and the feedback. The sender is the one who wants to transmit an idea or a concept to
others, to look for information or to express a feeling or a thought. This is achieved by sending a
encoded message to the receiver and the code needs to be a common one so that the message would
be understood. The message is transmitted through a communication channel which could be face to
face, by phone, e-mail etc. The receiver decodes the message and will send a feedback to the
sender. Without feedback the communication process is incomplete and ineffective. However,
communication barriers may often stand between the sender and the receiver such as: noise and
distractions, competing messages, filters or channel breakdowns.

2. BUSINESS COMMUNICATION
Nowadays communication is considered unanimously ―the key to organizational excellence and
effectiveness‖ (Grunig, 1992). No matter how strong a company may be from various points of view,
without a good communication system it cannot function well. Communication is the glue that holds
a company together and enables it to function and its effectiveness is vital for the general

6
effectiveness of the organization.
Through communication members exchange messages using a common system of symbols-the
language of the company. The nature of the organization and the personalities of its members affect
communication. 65% of the working time is spent communicating whereas 7% of the meaning of a
message is conveyed through words, the rest is non-verbal communication.
Every member of an organization is a link in the information chain. You have to make sure you send
and receive the messages required to help your group function effectively. The flow of information is
essential to the company‘s operations, both internal and external and every employee is a contact
point in the information network.
2.1 The internal communication network works through:
• FORMAL COMMUNICATION CHANNELS: the formal flow of information follows the
official chain of command
• DOWNWARD INFORMATION FLOW: casual conversation, formal interview, meetings,
workshops (oral), memo, training manuals, newsletters, bulletin boards, policy directives
(written); the purpose is to help employees (briefings, instructions, explanations, feedback,
motivational pep talks)
• UPWARD INFORMATION FLOW: helps managers make decisions, the danger is
employees will report only good news; group meetings, interviews, suggestion systems and
rewards
• HORIZONTAL INFORMATION FLOW: from one department to another, cross-functional
interaction, intranet
• INFORMAL COMMUNICATION CHANNELS: the grapevine (casual conversations with
friends in the office)
• NON-VERBAL COMMUNICATION: less structured, unplanned, unconscious; it has more
impact, it accounts for 93% of the emotional meaning
• FORMS: facial expressions and eye behavior, gestures and postures, vocal characteristics,
personal appearance, touching behavior, use of time and space
2.3 The external communication network links the organization with the outside world of
customers, suppliers, competitors and investors through informal contacts (networking) and formal
contacts (the public relations department)
Effective business communication means:
• Providing practical information
• Giving facts rather than vague impressions
• Presenting information in a concise, efficient manner

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 • Clarifying expectations and responsibilities
• Offering compelling, persuasive arguments and recommendations

Lately, social media are transforming the practice of business communication and changing the
nature of the relationships between companies and their stakeholders. Traditional business
communication can be ―thought‖ of as having a ‗publishing‖ mindset, in which a company produces
messages and distributes them to an audience which has a few options of responding to the company.
In contrast, the social media model uses social media tools to create an interactive and participatory
environment in which all parties have a chance to join the conversation. Moreover, mobile
technologies are also changing business communication offering a large range of fast and timely
communication tools, but also creating lots of challenges and sometimes overwhelming the
communication process. This is why communication technologies should be used effectively by
guarding against information overload and the sending of unnecessary messages as well as by
understanding that there will always be a need for reconnecting with people and technology cannot
replace our mind and our feelings.

2.4 Characteristics of effective business communication

1. MANAGEMENT FOSTERS A FREE AND OPEN EXCHANGE OF INFORMATION
• an organization‘s climate is a reflection of its corporate culture (the mixture of values,
traditions and habits that give a place its atmosphere or personality)
• the management style of the top executives influences the communication climate
• one way to reduce distortion of messages is to reduce the number of levels in the organization
• the trend is towards a management style which encourages open communication
2. THE ORGANIZATION IS COMMITTED TO ETHICAL COMMUNICATION WITH ALL
AUDIENCES
• ethical messages are well-intentioned, honest, moral, professional and kind
• conflicting priorities pose ethical questions, laws provide ethical guidelines, moral judgment
3. MESSAGES ARE CREATED AND PROCESSED IN A TIMELY, EFFICIENT MANNER
• - the logistics of communication: routine communication is essential but it is a major expense
• - the volume of messages should be reduced

2.5 Special problems of business communication

1. COMPLEXITY OF THE MESSAGE: you must communicate both as an individual and as
a representative of an organization, you may have to write something. you disagree with or

8
 which is difficult to express because you don‘t know enough about it or you may have
difficult working conditions
2. DIFFICULT CONDITIONS FOR TRANSMISSION AND RECEPTION: distortion of the
message, too many filters, interruptions
3. DIFFERENCES BETWEEN THE SENDER AND THE RECEIVER: build trust, share the
other‘s point of view
4. HOW TO IMPROVE COMMUNICATION: perception, precision, credibility, control,
congeniality
5. CREATE THE MESSAGE CAREFULLY: define your goal, know your audience, use
concrete, specific language, stick to the point, emphasize and review key points
6. MINIMIZE NOISE
7. FACILITATE FEEDBACK

3.WRITTEN COMMUNICATION
―Colleges teach the one thing which is perhaps the most valuable for the future employee to know.
But very few students bother to learn it. This one basic skill is the ability to organize and express
ideas in writing and speaking. As soon as you move one step from the bottom, your effectiveness
depends on your ability to reach others through the spoken or the written word.‖
Peter Drucker

• The importance of communication in business leads to companies looking for people with
good communication skills.
• Recent studies show today‘s college trained people have poor communication and
interpersonal skills and their shortcomings are especially in written communication
• Whatever position you have, your performance will be judged by your ability to
communicate.
• Written communication is more likely to involve a creative effort
• In written communication some delays may occur (providing records, long periods of time)
• Written communication may involve a limited number of cycles

9
 4. ADVANTAGES OF USING WRITTEN COMMUNICATION IN
BUSINESS
• Written messages give the writer the opportunity to plan and control the message
• More reliability
• Several types of messages: notes, memos, e-mails, reports, proposals, letters
• Various forms of transmission (electronically, by fax, by post, printed/handwritten form)
• Formality/informality
• The amount of information conveyed

TEST YOUR KNOWLEDGE

1. What benefits does effective communication give you and your organization?
2. What are the most common barriers to successful communication?
3. How is communication affected by information overload?

APPLY YOUR KNOWLEDGE

1. Why is it important to have good writing skills in today‘s workplace?
2. Which are the advantages of using written communication in business in comparison with oral
communication?

PRACTICE YOUR SKILLS

1. Identify a video clip (on You Tube or another online source) that you believe represents an
example of effective communication. It can be in any context, but preferably business-related. Post a
link on the distance learning platform, along with a brief summary of why you think this example
shows effective communication in action.

2. Which of the following methods do you use most often for communicating with your colleagues?

10
email
one-to-one interview
memo
meeting
handwritten note
notice on the notice board
suggestion box
article in the in-house magazine
informal chat
phone call
3. Does your choice depend on
- who you are communicating with?
- the purpose of communication?
- something else?

4. What methods from exercise 2 would you use to communicate each of the following inside a
company? Motivate your choice.
a. Informing office staff of a visit by senior managers (you are the office manager).
b. Reminding staff about the annual meeting to discuss the sales budget and sales targets next
Wednesday morning.
c. Asking for staff suggestions on ways in which production can be streamlined.
d. Informing a manager that his present job is being transferred to another office in another city (you
are the human resources director).
e. Communicating the need for better time keeping to unpunctual staff (you are the team leader)
f. Informing staff about changes in the way they will work (you are the managing director)
g. Asking your assistant to address envelopes and send letters (he is out at the moment and when he
comes back, you will be in a meeting)

5. Case study : Read the following case study, answer the questions and include your answers in the
exam portfolio:
E-SoftSys stays connected around the globe
It‘s tough enough to schedule meetings and coordinate team efforts when your partners work across
the hall, imagine what it‘s like when they work on the other side of the planet. The potential for
misunderstandings, missed assignments and mistrust could easily derail any project. And these are

11
just some of the obstacles facing Kat Shenoy, president and CEO of E-SoftSys. His company
employs offshore teams of engineers in China, India, Russia and elsewhere to develop software for
other companies.
When potential customers think about using E-SoftSys for offshore software development, most need
reassurance that the firm can successfully manage and monitor its far-flung team. As one customer
asks: ―How will it operate from so far away? Will we be able to communicate effectively? To address
their concerns and ensure effective teamwork, Shenoy offers customers a mix of human interaction
and electronic collaboration (such as e-mail, instant messaging, and NetMeeting online software).
Keeping the project on track requires plenty of communication with the customer and within the
team. Team members in the United States and other countries rely on frequent, informal
communication to avoid misunderstanding each other, missing assignments, and forcing the project
off schedule. The project manager uses regular, formal communication with the customer –typically,
through weekly status reports – to build trust and provide reassurance that the international team is
making progress toward timely completion of the software.
However, technology can‘t address all the communication challenges. E-SoftSys teams often pull
together people from diverse cultural backgrounds with different language abilities, and the company
has found that face-to-face communication is critical when these teams are forming. For instance,
during the early stages of most projects, a U.S.-based project manager travels to E-SoftSys office in
Bangalore, India, to collaborate with the Indian staff in designing the software and planning the work.
By working side by side, even temporarily, these intercontinental colleagues establish a rapport that
bridges time and space when the U.S. personnel return home.
QUESTIONS
1. How might a lack of trust between U.S. and international team members threaten E-
SoftSys ‘s ability to meet customer needs? (reply in minimum 100 words)
2. Why wouldn‘t the company introduce teams via instant messaging rather than through
expensive, time-consuming in-person meetings? (reply in minimum 100 words)

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BIBLIOGRAPHY
1. Bovee, C. L.and Thill, J. V. (2018), Business Communication Today,14th edition. Pearson
Education Limited
2. Brook-Hart, G. (2008), Business Bechmark Advanced. Cambridge University Press
3. Irimiaş, E. (2005), Business Communication Topics. Cluj-Napoca: Clusium.
4. Irimiaş, E., Petruţ, M. (2008), Steps to Effective Business Communication. Cluj-Napoca:
Argonaut.
5. Johnson, C., Barrall, I. (2011), Intelligent Business Upper Intermediate. Skills Book, Pearson
Education Ltd
6. Tomlin, B. (2012), Key Business Skills. Harper Collins Publishing

13
Disciplină: Comunicare în afaceri (limba

engleză)

MODULE II : BUSINESS WRITING

I. Cuprinsul secvenței
1. Planning business messages
2. Writing business messages
3. Completing business messages

II. Obiectivele secvenței

 to acquire knowledge about planning, writing and completing business messages

 to practice writing skills

III. Cuvinte cheie

Information, audience, attitude, language, sentences, words

14
 THE BUSINESS WRITING PROCESS has three stages which will ensure the
creation of effective and efficient business messages:
1. Planning
1.1 Analyze the situation
1.2 Gather information
1.3 Choose medium or channel
1.4 Organize the information
2. Writing
2.3 Adapt to the audience
2.2 Compose the message
3. Completing
3.1 Revise the message
3.2 Produce the message
3.3 Proofread the message
3.4 Distribute the message

1. PLANNING EFFECTIVELY
Effective planning is necessary to make sure you provide the right information in the right format to
the right people. Secondly, effective planning makes the writing stage faster, easier and less stressful.
Finally, effective planning can save you from embarrassing situation which can damage your
company and your career.
1.1 Analyzing the situation
- determine whether your purpose is to inform, persuade or collaborate
- identify what you want your audience to think or do after receiving the message
- make sure your purpose is worthwhile and realistic
- make sure the time is right for your message
- make sure your purpose is acceptable to your organization
- identify the primary audience
- determine the size and composition of your audience
- estimate your audience‘s level of understanding and probable reaction to your message
1.2 Gathering information

15
- decide whether to use formal or informal techniques for gathering information
- find out what your audience needs to know
- provide all required information and make sure it‘s accurate, ethical and pertinent
1.3 Selecting the best combination of media and channels
- understand the advantages and disadvantages of oral, written, and visual media distributed through
both digital and nondigital channels
- consider media richness, formality, media limitations, urgency, cost, and audience preference
1.4 Organizing the information
- define your main idea
- limit your scope
- choose the direct or indirect approach
- outline content by starting with the main idea, adding major points, and illustrating with evidence
- look for opportunities to use storytelling to build audience interest

2.WRITING EFFECTIVELY
2.1 Adapting to the audience
2.1.1 Being sensitive to your audience needs
- using the ―you‖ attitude
- maintaining standards of etiquette
- emphasizing the positive
- using bias-free language
2.1.2 Building strong relationships
- establishing your credibility
- projecting your company‘s image
2.1.3 Controlling your style and tone
- creating a conversational tone (understand the difference between texting and writing, avoid
pompous language, avoid preaching, be careful with intimacy, be careful with humour)
- using plain language
- selecting the active or passive voice (writing will be more lively and direct by using active voice;
however, passive voice is helpful when you need to be diplomatic or want to focus attention on
problems or solutions rather than on people)
2.2 Composing the message
2.2.1 Choosing powerful words
- paying close attention to the correct use of words

16
- applying the rules of grammar and usage correctly
- selecting the words effectively
- understanding denotation and connotation
- balancing abstract and concrete words
- finding words that communicate well (strong, precise words or familiar words, avoid clichés and
use jargon carefully)
2.2.2 Creating effective sentences
- choosing from the four types of sentences (simple, compound, complex and compound-complex
sentences)
- maintaining some variety among the four sentence types to keep writing from getting too simple or
too exhausting
- using sentence style to emphasize key thoughts (emphatic, more/less emphatic)
2.2.3 Creating unified coherent, paragraphs
- creating the elements of a paragraph (topic sentence, support sentences, transitions/connecting
words)
- choosing the best way to develop each paragraph: illustration, comparison or contrast, cause and
effect, classification, problem and solution
2.2.4 Writing messages for mobile devices
- use a linear organization
- prioritize information
- write short, focused messages
- use short subject lines and headings
- use short paragraphs

3. COMPLETING BUSINESS MESSAGES

3.1 Revising the message
- evaluating your content, organization, style and tone
- revising to improve readability
- varying the sentence length
- keeping the paragraphs short
- using lists to clarify and emphasize
- adding headings and subheadings
3.2 Editing for clarity and conciseness
3.2.1 Editing for clarity

17
- break up overly long sentences
- rewrite hedging sentences
- impose parallelism
- correct modifiers
- reword long noun sequences
- replace camouflaged verbs
- clarify sentence structure
- clarify awkward references
3.2.2 Editing for conciseness
- delete unnecessary words and sentences
- shorten long words and phrases
- eliminate redundancies
- rewrite ―It is/ There are‖ starters
3.3 Producing your message
3.3.1 Designing for readability
- consistency: in the use of margins, type-face, type size and space
- balance
- restraint (simplicity)
- detail (those details which affect the design)
- white space: margins and justification, typefaces, type styles
3.3.2 Formatting formal letters and memos
- design conventions
- letterhead stationery, salutation, message, complimentary close, the signature block
3.3.3 Designing messages for mobile devices
- think in small chunks
- make generous use of white space
- format simply
- consider horizontal and vertical layouts
3.4 Proofreading your message
- look for writing errors
- look for missing elements
- look for design, formatting and programming mistakes
- make multiple passes
- use perceptual tricks

18
- double-check high-priority items
- give yourself some distance
- be vigilant
- stay focused
- review complex digital documents on paper
- take your time
3.5 Distributing your message
- One needs to consider the following factors: cost, convenience, time, security and privacy.

TEST YOUR KNOWLEDGE

1. What are the three major steps in the writing process?
2. How does the choice of the channel impact the quality of the message?
3. Why is it important to limit the scope of the message?
4. Why is the ―you‖ attitude important in business communication?
5. Why does the use of mobile phones require the preparation of short concise messages?
6. What are the three main tasks involved in revising a business message?

APPLY YOUR KNOWLEDGE

1. When sending out marketing messages about a highly technical and valuable piece of equipment,
what sort of media channel choices might be considered best options and why?
2. Why can it be difficult to use the indirect approach for a complex message that will be read on
mobile devices?
3. How does the need for security and confidentiality affect the choice of medium for message
distribution?

19
 PRACTICE YOUR SKILLS
1. For each communication task that follows, write a brief answer to three questions: Who is my
audience? What is the audience‘s general attitude toward my subject? What does the audience need to
know?
a. An advertisement for smart phones
b. A proposal to top management, suggesting that the four sales regions in Eastern Europe be
combined unto just two regions.
c. A website that describes the services offered by a consulting firm that helps accounting managers
comply with government regulations.

2. Indicate whether the direct or indirect approach would be best in each of the following situations
and briefly explain why. Would any of these messages be inappropriate for email? Explain.
a. A message to the owner of an automobile dealership complaining about poor service work.
b. A message turning down a job applicant.
c. A message from an advertising agency to a troublesome long-term client, explaining that the
agency will no longer be able to work on the client‘s account.

3. Rewrite these sentences to reflect your audience‘s viewpoint (use the ―you‖ attitude)
a. Your email order cannot be processed; we request that you use the order form on our website
instead.
b. We insist that you always bring your credit card to the store.
c. I am applying for the position of accounting intern in your office. I feel my grades prove that I am
bright and capable, and I think I can do a good job for you.
d. As requested, we are sending the refund for 25$.
e. I know I‘m late with the asset valuation report, but I haven‘t been feeling well and I just haven‘t
had the energy needed to work through the numbers yet.

4. Revise the following sentences to be positive rather than negative:

a. You have not filled in every section of the questionnaire we sent you.
b. It‘s clear that you have not understood the question.
c. You failed to specify the color of the blouse you ordered.

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5. Suggest short, simple words to replace each of the following:
a. inaugurate; b. terminate; c. utilize; d. anticipate; e. assistance; f. endeavor; g. ascertain; h. procure.

6. Rewrite each sentence so that is active rather than passive:

a. The raw data are entered into the customer relationship management system by the sales
representative each Friday.
b. High profits are publicized by management.
c. The policies announced in the directive were implemented by the staff.
d. Our computers are serviced by ST company.
e. The employees were represented by Camilla Hogan.

7. Add transitional elements to the following sentences to improve the flow of ideas. (You may need
to eliminate or add some words to smooth out your sentences)
Facing some of the toughest competitors in the world, Harley-Davidson had to make some changes.
The company introduced new products. Harley‘s management team set out to rebuild the company‘s
production process. New products were coming on the market and the company was turning a profit.
Harley‘s quality standards were not on par with those of its foreign competitors. Harley‘s costs were
still among the highest in the industry. Harley made a U-turn and restructured the company‘s
organizational structure. Harley‘s efforts have paid off.

BIBLIOGRAPHY
1. Bovee, C. L.and Thill, J. V. (2018), Business Communication Today,14th edition. Pearson
Education Limited
2. Brook-Hart, G. (2008), Business Bechmark Advanced. Cambridge University Press
3. Irimiaş, E. (2005), Business Communication Topics. Cluj-Napoca: Clusium.
4. Irimiaş, E., Petruţ, M. (2008), Steps to Effective Business Communication. Cluj-Napoca:
Argonaut.
5. Johnson, C., Barrall, I. (2016), Intelligent Business Advanced. Style Guide, Pearson Education Ltd

21
Disciplină: Comunicare în afaceri
(limba engleză)

MODULE III : DIGITAL MEDIA FOR BUSINESS WRITING

I. Cuprinsul secvenței

1. Digital media for business communication

2. Email
3. Messaging

II. Obiectivele secvenței

 make students familiar with the use of digital media for business communication
 improve students’ knowledge about planning and writing a business e-mail
 acquire knowledge about the use of messaging for business communication

III. Cuvinte cheie

Mobile phones, instant messages, email messages, planning, writing, business style

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 1. DIGITAL MEDIA FOR BUSINESS COMMUNICATION
1.1 Digital and social media options
- E-mail
- Mesaging
- Web content
- Podcasting
- Social networks
- Information – and content-sharing sites
- Wikis
- Blogging and microblogging
- Online video
Situations in which you should consider using a printed message rather than digital alternatives:
- When you want to make a formal impression
- When you are legally required to provide information in printed form
- When you want to stand out from the flood of digital messages
- When you need a permanent, unchangeable or secure record
1.2 Compositional modes for digital and social media

- Conversations: messaging

- Comments and critiques: express comments, provide feedback

- Orientations: guiding others

- Summaries: a miniature version of a document made of key points

- Reference material: logical organization

- Narratives

- Teasers

- Status updates and announcements

- Tutorials

1.3 Optimizing content for mobile devices

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- Location-based services (location-based social networking links the virtual world of online social
networking with the physical world of retail stores and other locations)

- Gamification (the addition of game-playing aspects to apps and web services)

- Augmented reality (superimposing data on live camera messages)

- Wearable technology (virtual reality goggles, smartwatches, body movement sensors etc.)

- Mobile blogging ( on smartphones and tablets – moblogs)

- Mobile podcasting

- Cloud-based services

2. EMAIL

Email has been a primary medium for many companies for several decades and in the beginning it
offered a huge advantage in speed and efficiency. As better alternatives for many communication
purposes have appeared, the use of email has lowered its appeal in the eyes of many professionals.
Overuse is one of the major complaints about email, together with spam and security risks.
However, in spite of its shortcomings, email remains a major business communication medium as it
is universal and still the best medium for many private, short- to medium-length messages.
Moreover, email‘s noninstantaneous nature is an advantage when used properly. Email lets senders
compose substantial messages in private and on their own schedule, and it lets recipients read those
messages at their leisure.

2.1 Planning email messages

- Make sure every email message which is sent is really necessary

- Follow company email policy; understand the restrictions the company places on email usage

- Follow the chain of command and company guidelines regarding security

2.2 Writing email messages

- Business emails are more formal than personal emails the expectations of writing quality for
business email are higher than for personal e-mail.

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- Email messages and other digital documents have the same legal weight as printed documents.

- The email subject line is often the most important part of an email message because it can
determine whether the message gets read, so it should be informative and compelling.

- Many email programs display the first few words or lines of incoming messages before the
recipient opens them.

- Attitudes about emoticons in business communication are changing; in the past, they were
regarded as unprofessional; recently, an increasing number of professionals seem to be using them
especially for communication with close colleagues.

- It as advisable to avoid emoticons for all types of external communication and for formal internal
communication and avoid animated emoticons in all business communication.

2.3 Completing email messages

- Revise and proofread carefully to avoid embarrassing mistakes.

- Keep the layout simple and clean, particularly for mobile recipients.
- Use an email signature file to give recipients contact information.
- Double-check the recipient list before sending.
- Don‘t mark messages as ―urgent‖ unless they really are urgent.

3. MESSAGING
Messaging is category of communication tools whose core focus is conversational exchanges. It is
best thought as an alternative to live voice conversation. Messaging technologies include:
- text messaging on mobile phones
- conventional instant messaging (IM) systems
- online chat systems
- workplace messaging systems
3.1 Advantages of messaging

- It is better suited for back-and-forth exchanges than email and other digital formats.

- In closed systems administrators can block out outside distractions and threats.

25
- Private messaging systems spare users of many of the overload problems and security issues the
email faces.

- The instantaneous nature of messaging makes it the best choice when senders want messages to be
seen and acted on immediately.

3.2 Disadvantages of messaging

- It can be annoyingly slow sometimes as it depends on individual users‘ typing skills.

- Messaging systems vary widely in their levels of security and privacy.

- Like email, messaging provides little opportunity for nonverbal signals, which increases the
chances of misinterpretation.

3.3 Guidelines for successful messaging

- Messaging should be treated as a professional communication medium, not an informal, personal

tool.

- The appropriate writing style for business messaging is more formal than the style of personal
messaging.

- It is important to revise the message before sending it.

- Maintaining good etiquette, even during simple exchanges is essential as well as not using
messaging for complex or personal messages.

TEST YOUR KNOWLEDGE

1. What are the situations in which a printed memo or letter might be preferable to a digital
message?

2. Why are subject lines important in email messages?

3. Why can messaging systems prove to be a security risk?

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 APPLY YOUR KNOWLEDGE

1. What are three innovative ways in which you could optimize your faculty‘s website for mobile
devices?

2. You have just received an email as result of being copied in on a message from a colleague and
discover that it is part of an ―email trail‖ of at least ten messages, which consist of the original
message and different responses. How should you respond to the message?

3. What should be considered when composing the subject line for an email?

PRACTICE YOUR SKILLS

1. For each of these messages needs, choose a medium that you think would work effectively and
explain your choice.

a. A technical support service for people trying to use their digital music players.

b. A message of condolence to the family of an employee who passed away recently.

c. A message from the CEO of a small company to the employees of the firm, explaining that she is
leaving the company to join a competitor.

2. Using your imagination to make up whatever details you need, revise the following email subject
lines to make them more informative:

a. New budget figures

b. Marketing brochure – your opinion?

c. Production schedule

3. The following email message contains numerous errors related to what you have learned about
planning and writing business messages. Using the information it contains, write a more effective
version.

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TO: Felicia August fb_august@evertrust.com

SUBJECT: Those are the breaks, folks

Some of you may not like the rules about break times; however, we determined that keeping track
of employees while they took breaks at times they determined rather than regular breaks at
prescribed times was not working as well as we would have liked it to work. The new rules are not
going to be an option. If you do not follow the new rules, you could be docked from your pay for
hours when you turned up missing, since your direct supervisor will not be able to tell whether you
were on a ―break‖ or not and will assume that you have walked away from your job. We cannot be
responsible for any errors that result from your inattentiveness to the new rules. I have already
heard complaints from some of you and I hope this memo will end this issue once and for all. The
decision has already been made.

Starting Monday, January 1, you will all be required to take a regular 15-minute break in the
morning and again in the afternoon, and a regular thirty-minute lunch at the times specified by your
supervisor, NOT when you think you need a break or when you ―get around to it‖.

There will be no exceptions to this new rule!

Felicia August

Manager, Billing and Accounting

BIBLIOGRAPHY

1. Bovee, C. L.and Thill, J. V. (2018), Business Communication Today,14th edition. Pearson

Education Limited

2. Brook-Hart, G. (2008), Business Bechmark Advanced. Cambridge University Press

3. Irimiaş, E. (2005), Business Communication Topics. Cluj-Napoca: Clusium.

4. Irimiaş, E., Petruţ, M. (2008), Steps to Effective Business Communication. Cluj-Napoca:

Argonaut.

5. Johnson, C., Barrall, I. (2016), Intelligent Business Advanced. Style Guide, Pearson Education
Ltd

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Disciplină: Comunicare în afaceri (limba
engleză)

MODULE IV: COMMUNICATION IN RECRUITMENT

I. Cuprinsul secvenței
1. Career planning
2. Recruitment procedure
3. Application documents

II. Obiectivele secvenței

 To acquire knowledge about the recruitment process and the necessary documents
 To enrich vocabulary related to recruitment
 To be able to produce an effective CV and an application letter in English

III. Cuvinte cheie

Jobs, applicants, CV, position, application letter, interview

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 1. CAREER PLANNING
1. Analyze what you have to offer: functional skills, education and experience, personality traits
2. Identify the critical success factors, determine your current performance levels, set goals, targets
and deadlines, keep track
3. Determine what you want: work content goals, personal performance, work environment
preferences
4. Seek employment opportunities
• Sources of employment information: financial news and newspapers, contacts-networking,
campus interviews, classified ads, employment agencies, state employment services,
executive job placement firms, unsolicited CV-s and letters of application, the internet (job-
search websites, social media etc.), headhunters
5. Seek career counseling
6. Avoid mistakes

2. RECRUITMENT PROCEDURE
• The job need is identified
• The job description is written or updated
• Advertisements are placed or agencies are contacted
• Applicants respond to the advertisement
• The applications are screened
• A shortlist is drawn up
• Interview invitations are sent
• Candidates are interviewed
• A suitable candidate is selected
• A job offer is made

3. THE CV OR RESUME (a structured, written summary of your education, employment,

background and job qualifications)

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3.1 PLANNING YOUR CV
- There is a wide range of options about CVs from appropriate length, content, design, distribution
methods and acceptable degrees of creativity to whether it even makes sense to write a traditional
CV in this age of online applications.
- When planning the CV, one should consider the following:
1. Analyze your purpose and your audience: the purpose of a CV is to get you an interview. Find
out as much as you can about the professionals who may be reading your CV.
2. Gather pertinent information: compile all educational accomplishments, both formal and informal
(formal degrees, training certificates, academic awards, certifications, volunteering activities) as
well as duties and accomplishments from all previous jobs.
3. Organize your CV around your strengths
4. Select the best media and channels for producing the CV
3.2 TYPES OF CV
3.2.1 The chronological CV: the work experience section dominates and it is placed immediately
after the contact information and introductory statement.
- The listing should be done in reverse chronological order with the most recent one and giving
more space to the most recent positions.
- For each job, start by listing the employer‘s name and location, the official job title and the dates
you held the position (write ―to present‖ if you are still in your most recent job).
- Next, detail your job responsibilities and highlight your accomplishments.
3.2.2 The functional CV: emphasizes your skills and capabilities, identifying employers and
academic experience in subordinate sections.
- It stresses individual areas of competence rather than job history.
3.2.3 The combination CV: combines the skills focus of the functional format with the job history
focus of the chronological format.
- The advantage of this format is that it allows you to highlight your capabilities and education
when you do not have a long and steady employment history.

GENERAL FORMAT
• Top: name, address, phone number, e-mail
• Career objective (introductory statement): “entry-level in an accounting environment”
• Education: reverse chronological order
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 • Work experience: position or title, the employer’s name and address, dates of
employment, description of responsibilities
• Extracurricular activities and special skills: computer skills, foreign languages,
membership activities
• References

3.3 WRITING THE CV

- Keep you CV honest (near all employers do some form of background checking)
- Adapt the CV to the audience (show how your capabilities meet the demands and expectations of
the position and organization as a whole)
- Use the same terminology as the employer uses to describe job responsibilities and professional
accomplishments.
- Use a simple and direct style with short phrases and focus on what the reader needs to know
- Provide specific supporting evidence and key words
3.3.1 Name and contact information - be sure to provide complete and accurate information about:
- Name
- Address (both permanent and temporary, if it is the case)
- Email address (use a professional-sounding email address)
- Phone number(s)
- The URL of your personal webpage, e-portfolio or social media résumé (if you have one)
3.3.2 Introductory statement
- Career objective: identifies either a specific job you want or a career track you would like to
pursue
- Qualifications summary: a brief view of your key qualifications
- Career summary: a brief recap of your career with the goal of presenting increasing levels of
responsibility or performance.
3.3.3 Education
- If you are early in your career, education is probably your most important selling point.
- Present your educational background in depth, choosing facts that support your professional
theme.
- Start with the most recent and list the name and location of the school you have attended, the
month and year of your graduation (say ―anticipated graduation‖ if you haven‘t graduated yet), your
major and minor fields of study, significant skills and abilities and the degrees or certificates you
have earned.

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3.3.4 Work experience, skills and accomplishments

- It should focus on your overall theme in a way that shows how your past can contribute to an
employer‘s future. (see 3.2.1)

3.3.5 Activities and achievements

- Include personal accomplishments only if they suggest special skills or qualities that are relevant
to the jobs you are seeking

- You may refer to volunteering activities, community service activities, NGOs etc.

3.3.6 References

- The availability of references is assumed;

- If requested, mention the name, position and contact details of former employers, co-workers or
professors from University.

3.4 COMPLETING YOUR CV

- Revise your CV until it is as short and clear as possible.

- If your employment history is brief, keep the CV to one page.

- Effective CV designs are clear, clean and professional

- Do not enclose or include photos in CVs you send to employers or post on job websites.

- Types of CV formats:

3.4.1 Printed traditional CV: such a copy is important for taking to job fairs, interviews and other
events even though most applications are online. Most interviewers expect candidates to bring a
printed CV at the interview.

3.4.2 Printed Scannable CV: some employers still prefer a scannable CV which is specially
formatted to be compatible with optical scanning systems that convert printed documents to digital
text. However, the use of such systems has been declining as most employers prefer email
submissions or website applications.

3.4.3 Digital plain-text file: it is simply a computer file without any of the formatting that is usually
applied in word-processing software. It can be included in the body of an email message or you can
copy and paste parts of it on the employer‘s website.
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3.4.4 Microsoft Word file: in some cases, an employer or job-posting website will want you to
upload a Microsoft Word file or attach it to an email message.

3.4.5 PDF file: it preserves the formatting of the CV and it is less vulnerable to viruses.

3.4.6 Online or social media CV: there are many options from college-hosted e-portfolios to
multimedia résumés on commercial websites, such as LinkedIn. It is important to remember that
online presence is a career management tool and applicants should take advantage of social
networking.

- Proofread your CV; check spelling, grammar and punctuation.

3.5 DISTRIBUTING THE CV

- Mailing printed CVs

- Emailing the CV

- Submitting the CV to an employer‘s website

- Posting the CV on job websites

4. THE APPLICATION LETTER

Whenever you mail, email or upload your CV, you should include an application letter (cover
letter), to let the potential employer know what you are sending, why you are sending it and how
they can benefit from reading it. You can write a solicited application letter (when you are
applying for an identified job opening) or an unsolicited application letter when you are
prospecting (taking the initiative to write to companies even though they haven‘t announced a job
opening that is right for you.

4.1 General tips for effective application letters

- Address the letter to an individual manager (if indicated or possible); if not, use ―Dear
Sir/Madam‖ or ―Dear Hiring Manager‖.

- Clearly identify the opportunity you are applying for.

- Show that you understand the company and the marketplace.

34
- Keep it short.

- Maintain a business-appropriate tone.

- Don‘t just repeat information from your CV; convey additional professional and personal qualities
and the reasons why you are a good candidate for that particular job.

4.2. The opening section of the letter

- The opening paragraph needs to explain the reason you are writing and give the recipient a reason
to keep reading by demonstrating you have some potential for meeting the company‘ s needs.

Example:

With the recent slowdown in corporate purchasing, I can certainly appreciate the challenge of new
fleet sales in this business environment. With my high energy level and 16 months of new-car sales
experience, I believe I can produce the results you listed as vital in the job posting on your website.

4.3 The middle section of the letter

- It presents your strongest selling points in terms of their benefit for the organization, building
interest and creating a desire to interview you.

- You should discuss each major requirement listed in the job posting stressing those you fulfill
best.

- Highlight personal characteristics that apply to the targeted position

- Mention salary requirements only if requested by the company.

Examples:

Using the skills gained for three semesters of college training in business communication, I
developed a collection system for Imperial Construction that reduced annual bad-debt loss by 25%.

While attending college full-time, I worked part-time during the school year and up to 60 hours a
week each summer in order to be totally self-supporting while in college. I can offer your
organization the same level of effort and perseverance.

4.4 The final paragraph

- The purpose of the final paragraph is to ask the reader for specific action (usually an interview)
and to facilitate a reply.
35
- Offer to come to the employer‘s office at a convenient time or arrange a telephone of Skype
interview depending on the distance.

Example:

After you have reviewed my qualifications, could we discuss the possibility of putting my marketing
skills to work for your company? I am available at +40746189345 from 4 p.m. to 10 p.m. Monday
to Friday or by email at maria.popescu1984@gmail.com.

- End with the appropriate salutation: ―Yours faithfully‖ (if you don‘t have a given recipient)
or ―Yours sincerely‖ (if you addressed the recipient on their name) and your name.

TEST YOUR KNOWLEDGE

1. Why is it important to have an organized approach when finding a new job?
2. What is the purpose of a CV?
3. What are the three main options for a brief introductory statement?
4. How can you apply the 3 step-writing process to an application letter?
5. When writing an application letter, what inclusions should you use to encourage the reader to
act?

APPLY YOUR KNOWLEDGE

1. If you are a corporate communications manager looking to leverage your skills for a position in
internal communications, what would your career objective look like?
2. To find candidates for an accounting associate position (a job typically filled by college graduates
rather than more experienced professionals), you searched the applicant tracking system and found
the following rather unconventional CV. What should the candidate have done in order to present a
more adequate CV? Make the necessary changes.
Darius Jaidee
809 Perkins Road Stillwater, OK 74075
Phone: (405) 369-0098
Email: dariusj@okstate.edu

36
Career Objective: To build a successful career in financial management.
Summary of Qualifications: As a student at the University of Oklahoma, completed a wide range
of assignments which demonstrate skills related to management and accounting. For example:
Planning Skills: As president of the university’s foreign affairs forum, organized six lectures and
workshops featuring 36 speakers from 16 foreign countries within a nine-month period. Identified
and recruited the speakers, handled the travel arrangements, and scheduled the facilities.
Communication Skills: Wrote more than 25 essays and term papers on various academic topics,
including at least 10 dealing with business and finance. As a senior, wrote a 20-page analysis of
financial trends in the petroleum industry, interviewing executives in accounting and finance
positions from companies in the field.
Accounting and Computer Skills: Competent in all areas of Microsoft Office, including Excel
spreadsheets and Access databases. Assisted with bookkeeping activities in parents’ small business.
Have taken courses in accounting, financial planning, database design, web design and computer
networking.
For more information, including employment history, please access my e-portfolio at:
http://dariusjaidee.com

PRACTICE YOUR SKILLS

1. Write a brief summary of reasons for avoiding the following CV content and submit it online on
the platform:
a. Content copied from websites providing advice.
b. Claims about your experience that you cannot substantiate with some form of evidence.
c. Supplying exactly the same wording and content for every application you make.
d. Information about what you have experienced without demonstrating what you have achieved.

2. Locate an example of an online CV (sample or actual one) which uses the European CV model
(Europass). Analyze the CV following the guidelines in this module and then write your own CV
which you will include in your exam portfolio.

3. Read the following application letter, analyze its strengths and weaknesses and revise it
according to the guidelines from this module:

37
I’m writing to let you know about my availability for the brand manager job you advertised. As you
can see from my enclosed CV, my background is perfect for the position. Even though I don’t have
any real job experience, my grades have been outstanding, considering that I went to a top-ranked
business school.

I did many things during my undergraduate years to prepare me for this job.

- Elected representative to the student governing association

- Selected to receive a very important award
- Worked to earn a portion of my tuition.
I am sending my CV to all the top firms, but I like yours better than any of the rest. Your reputation
is tops in the industry, and I want to be associated with a business that can pridefully say it’s the
best.

If you wish for me to come in for an interview, I can come on a Friday afternoon at any time or
anytime on weekends when I don’t have classes. Again, Thanks for considering me for your brand
manager position.

4. Write a letter of application in response to one of the job advertisements below and include it in
your exam portfolio

1. Junior Project Accountant – Emerson Electric Co, Cluj-Napoca

Responsibilities

* Create invoices and credit notes (accounts receivable) for projects and orders;

* Check consistency of project budget with the invoices, credit notes, contracts and payment terms
agreed and ensure accuracy of transactions;

* Monitor inbox for Accounts Receivables for responses received from customers and communicate
with them;

* Monitor Accounts Receivables common inbox between the various business units;

* Responsible for intercompany billing;

* Responsible for reconciliations of accounts receivables;

* Responsible for internal and external invoicing;

* Responsible for balance reconciliation;

38
* Prepare financial reports and other reports related to projects, as required;

* Reconciliation of project module and order handling module to ensure data integrity and complete
recognition of revenue in accordance to contract;

* Refresh the Unbilled Receivables and Unearned Revenue reports and work with Project
Controller in order to investigate old projects

* Prepare monthly reconciliation of accounts receivables of External Customers

* Provide support in collecting Intercompany receivables.

Requirements

* University degree in economics (preferably accounting);

* 1-2 years‘ experience in AP - Accounts Payable and / or AR - Accounts Receivable;

* Advanced level in English;

* Good knowledge of Microsoft Office (MS Word / Excel / PowerPoint).

Company presentation

Imagine being surrounded by intelligent, driven, and passionate innovators all working toward the
same goal—to create groundbreaking solutions that leave our world in a better place than we found
it. Emerson is a global technology and engineering company providing innovative solutions for
customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions
business helps process, hybrid, and discrete manufacturers maximize production, protect personnel
and the environment while optimizing their energy and operating costs. Our Emerson Commercial
and Residential Solutions business helps ensure human comfort and health, protect food quality and
safety, advance energy efficiency, and create sustainable infrastructure. A dynamic environment is
what you‘ll discover at Emerson, a Fortune 500 company with $14.5 billion in sales and 155
manufacturing locations worldwide. Together, we‘re changing the world, and we have all the
resources to help you achieve your professional goals. Whether you‘re an established professional
looking for a career change, an undergraduate student exploring options, or recently received your
MBA degree, you‘ll find a variety of opportunities at Emerson. Join our team and start your journey
today.

39
 2. Junior .Net Developer Kvalitetsgruppen Hassleholm AB

We are seeking a talented Developer that will work in a team to create a new web application for
our customers. You must have a University degree in Computer Science or in a related discipline.
You could also be a student who will get the degree this summer.

Our project is to replace our current desktop application for a web application hosted in the cloud.
The application consists of a document management system with additional functions (survey and
incident reporting).

This means that you must have experience of web development (preferably using MVC and C#)
and be able to add both to the frontend and the backend.

You should have the ability to work independent and as part of a team. Good written and verbal
communication skills in English are a requirement.

Job description

Your role will be to find solutions and develop the Web-based application to meet our internal and
our external (customers) requirements.

You should be able to take initiative and offer solutions and if needed, make your own technical
decisions. You will be doing this as a part of a team consisting of three developers.

Our developers take part in the process of planning our development, the development of
applications, and the distribution of applications.

This means that the developer is expected to analyze needs, develop specifications, plan
development, design applications, program, conduct tests, document development, create and
maintain distribution solutions as well as provide support to other employees.

Skills required

 C#

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  ASP.NET

 AJAX / Javascript

 HTML5/CSS3Tools, components and languages

Here is a sample of the tech and components we are using in our project

 TX Text Control .Net for ASP.Net

 Syncfusion ASP.Net MVC

 Visual Studio

 C# / .Net 4.5

 HTML, CSS, JavaScript, Bootstrap

 Entity Framework/MariaDB

 Microsoft Azure

Start time
May

Contact
Andreas Adersjö andreas@kvalitetsgruppen.com

Company presentation

KvalitetsGruppen Hassleholm AB specializes in helping small businesses to implement and

maintain quality and environmental management system according to ISO 9001:2015 and ISO
14001:2015. We are based in Sweden with a branch in Romania.
Our company was founded in 1997 by current owner Donant Kürtök. In 2009 we added another
branch that focuses on selling documents online. In 2013 we changed the company‘s legal form and
added two new owners, Tobias Adersjö and Andreas Adersjö whom have been working at the
company for a decade.
In addition to our consulting services, we develop and sell a software called Quality Works. Our
customers use it to manage their ISO documentation and to meet other requirements of ISO. More

41
information about the software is available on www.qualityworks.se. The site is in Swedish.
In 2014 the Romanian branch was established with a focus on software development.

3. Senior HR Associate - Evalueserve

Requirements

University graduate with a background in Psychology, Economics or Social Sciences

Minimum of 3 years relevant experience in HR, in areas like recruitment, induction and onboarding,
performance management, training

Fluency in English (both written and verbal)

Knowledge of MS Office tools (especially Excel)

Excellent written and verbal communication skills

Good problem solving abilities

Job description

Participate in the talent acquisition process

Manage the process of recruitment, including, sourcing, pre-screening the applicants, scheduling
interviews, seeking feedback, making offers, completing the on-board formalities, etc

Use of highly advanced sourcing methods to come across the best talent pool

Participate in the HR administration process and performance management process

Come up with initiatives to support and help build a friendly and motivating organizational culture

Company presentation

Evalueserve is a global professional services provider offering research, analytics, and data
management services. We‘re Powered by mind+machine – a unique combination of human
expertise and best-in-class technologies that use smart algorithms to simplify key tasks. This
approach enables us to design and manage processes that can generate and harness insights on a
large scale, significantly cutting costs and timescales and helping businesses that partner with us to
overtake the competition. We work with clients across a wide range of industries and business
functions, helping them to make better decisions faster; reach new levels of efficiency and
effectiveness; and see a tangible impact on their top and bottom line. We have dedicated on-site
42
teams and scalable global knowledge centers in Chile, China, India, Romania, the UAE, and the
US, which provide multiple time zone and multilingual services.

BIBLIOGRAPHY

1. Baird, J.W., Stull, J.B. (2003) Comunicarea în afaceri. Bucureşti: Editura Comunicare.ro

2. Bovee, C. L.and Thill, J. V. (2018), Business Communication Today,14th edition. Pearson

Education Limited

3. Floyd, D. (2011), Business Studies with Communication Systems. London: Letts Educational Ltd.

4. Irimiaş, E. (2005), Business Communication Topics. Cluj-Napoca: Clusium.

5. Irimiaş, E., Petruţ, M. (2008), Steps to Effective Business Communication. Cluj-Napoca:

Argonaut.

6. Johnson, C., Barrall, I. (2011), Intelligent Business Upper Intermediate. Skills Book, Pearson
Education Ltd

7. Lewis, D.R. (2006), When Cultures Collide. Nicholas Brealey International, Boston.London.

8. Petruţ, M. (2007), Basic Business Communication Skills. Cluj-Napoca: Argonaut

9. Tomlin, B. (2012), Key Business Skills. Harper Collins Publishing

10. Trappe, T., Tullis, G. (2016), Intelligent Business Advanced. Pearson Education Ltd.

43