ETHICAL VERSUS UNETHICAL

ADVERTISING
SEMINAR REPORT
For
The Fulfillment of the Requirement for the Degree
Of
Master of Business Administration
(2009-2011)

Submitted To: Submitted By:

Mr. Satinder Kumar Kulvinder kaur,
Lecturer M.B.A (II)-B,
Roll-no- 5848.

SCHOOL OF MANAGEMENT STUDIES

PUNJABI UNIVERSITY, PATIALA
TABLE OF CONTENTS

SR. NO.
PARTICULARS PAGE NUMBER

1. INTRODUCTION 1

IMPORTANCE OF ETHICS IN SOCIETY 3

2.
4
3. WHAT ETHICS IS NOT???

GENERAL ETHICAL PRINCIPLE 5

4.

7
5. DISTINGUISH BETWEEN ETHICAL AND
UNETHICAL ADVERTISING

6. 6.1 ETHICAL ISSUES IN ADVERTISING 10

5.1.1 Puffery
5.1.2 Taste & ads
5.1.3 Stereotyping
5.1.4 Ads to children
5.1.5 Ads to controversial products
5.1.6 Subliminal

7. UNETHICAL ISSUES 19

8. UNETHICAL EFFECT OF ADVERTISING 20

9. ADVERTISING ETHICS
21

10. THE CODE II – GENERAL RULES OF 26

CONDUCT IN ADVERTISING:
11. 32
DO ADVERTISEMENTS REFLECT OR TEACH
SOCIETY?

12. 34
CONCLUSIONS AND SUGGESTIONS

13. 38
BIBLIOGRAPHYS