Bajaj LTD

BAJAJ LTD
“Do whatever you think best, but be best at whatever you do”
– Rahul Bajaj
The Bajaj Group is amongst the top 10 business houses in India. Its footprint
stretches over a wide range of industries, spanning automobiles (two-wheelers
and three-wheelers), home appliances, lighting, iron and steel, insurance, travel
and finance.
The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest
two- and three- wheeler manufacturer and the Bajaj brand is well-known in over a
dozen countries in Europe, Latin America, the US and Asia.
Founded in 1926, at the height of India's movement for independence from the
British, the group has an illustrious history. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the
group today, are often traced back to its birth during those days of relentless
devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close
confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as
his son. This close relationship and his deep involvement in the independence
movement did not leave Jamnalal Bajaj with much time to spend on his newly
launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He
too was close to Gandhi and it was only after Independence in 1947, that he was
able to give his full attention to the business. Kamalnayan Bajaj not only
consolidated the group, but also diversified into various manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the business in
1965. Under his leadership, the turnover of the Bajaj Auto the flagship company
has gone up from Rs.72 million to Rs.100.76 billion (USD 2.3 billion), its product
portfolio has expanded from one to and the brand has found a global market.
VISION: We aim to bring greater happiness to our customers by improving

their quality of life, while enhancing stakeholder value
BUSINESS PORTFOLIO.
VARIOUS SBU’S OF BAJAJ LTD.
Bajaj Electricals Ltd. Mukand International Ltd.

Bajaj Auto Ltd. Mukand Engineers Ltd.
Mukand Ltd. Mukand Global Finance Ltd.
Bajaj Hindustan Ltd. Bachhraj Factories Pvt. Ltd.
Maharashtra Scooters Ltd. Bajaj Consumer Care Ltd.
Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd.
Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.
Bajaj Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.
Hind Lamps Ltd. Jeevan Ltd.
Bajaj Ventures Ltd. The Hindustan Housing Co Ltd.
Bajaj International Pvt Ltd. Baroda Industries Pvt Ltd.
Hind Musafir Agency Pvt Ltd. Stainless India Ltd.
Bajaj Allianz General Insurance
Bombay Forgings Ltd.
Company Ltd.
Bajaj Allianz Life Insurance
Company Ltd.
BAJAJ ELECTRICALS LIMITED
Bajaj Electricals Limited (BEL) is a part of the Rs. 20000 crore "Bajaj Group" who
are in the business of steel, sugar, two wheelers & three wheelers besides an
impressive range of consumer electrical products. We are a 70 year old company
with a turnover of over Rs. 1404 crores aiming to be a Rs. 2001 crore company
in the next couple of years.
Bajaj Electricals has 19 branch offices, a chain of 600 distributors, 3000

authorized dealers, over 2,50,000 retail outlets and over 230 service franchises
spread across the country. BEL today has five major strategic business units
comprising of home appliances, fans, lighting, luminaries and engineering &
projects. We are also in the business of manufacturing, erection and
commissioning of Transmission Line Towers, Telecom Towers, Mobile Telecom
Towers and Wind Energy Towers. Export of all BEL's products except of its
engineering and projects business unit is taken care of by group company Bajaj
International Pvt. Ltd.
GOAL: THE GOAL OF THIS COMPANT IS TO LIGHTEN EACH HOUSE

THEREBY REDUCING THE AVERAGE CONSUMPTION OF ELECTRICITY.
Chairman & Shekhar Bajaj

Managing Director
Address Bajaj Electrical's Ltd. 45-47, Veer Nariman Road, Mumbai
400 023
Phone 91-22-22043841
Fax 91-22-22851279
E-mail publicity@bajajelectricals.com
Website http://www.bajajelectricals.com/
Business Manufacturers of electric fans, highmasts, lattice closed
towers and poles, etc. and marketing of electrical goods
such as general lighting service lamps, special lamps,
compact fluorescent lamps, fluorescent tubes, luminaries,
fans and electrical & non-electrical appliances.
APPLIANCES
Water Heaters OTGs Microwave Ovens Mixers
Room Air Coolers Irons Toasters Electric Kettles
Room Heaters Gas Stoves Water Filters

FANS
Magnifique Ceiling Ceiling Fans Table, Pedestal and

Fans Wall Fans Fresh Air Fans
LIGHTING
GLS Lamps Fluorescent Tubes Compact Consumer
Fluorescent Lamps Luminaries
LUMINARIES
Modern Workspace Legend Luminaires Commercial Retail Lighting

Lighting Decorative lighting
Le Magique Renaissance Area Lighting Roadway Lighting

Luminaires Luminaires
Industrial Lighting Hazardous Area Accessories

Lighting
MUKAND LTD
Mukand Iron & Steel Work Limited, re-christened ‘Mukand Ltd.' on and from
March 23, 1989, was registered on November 29, 1937. The Company then
operated re-rolling mills and foundry in Lahore and at Reay Road, Bombay. Two
years later, Lala Mukand Lal who had the controlling interest in the Company and
had been doing constructive social work under the guidance of Mahatma Gandhi,
expressed his desire to leave the Company. The Mahatma asked Jamnalal Bajaj
and Jeevanlal Motichand to take over the Company which was then under
serious financial strain. They did so after some persuasion, in 1939.
The Steel Plant at Kalwe commenced operations in 1965. A structural shop, later
re-christened ‘Machine Building Division' was also set up at Kalwe by the same
year. The Company established its leadership in the two businesses, steel and
machine building, fairly quickly.
The history of Mukand Ltd is the history of its resilience, continual renewal and
resurgence.
Chairman Rahul Bajaj

Managing Director Rajesh V. Shah
Managing Director Niraj R. Bajaj
Address Mukund Ltd. Bajaj Bhavan, Jamnalal Bajaj Marg 226,
Nariman Point, Mumbai 400 021
Phone 22021060 / 22021025
Fax 91-22-22021174
E-mail mukand@bom3.vsnl.net.in
Website http://www.mukand.com/
Business Manufacturers of stainless, alloy and special steels
including carbon and alloy steels, free cutting steels, semi-
free cutting steels, leaded free cutting steels, cold heading
quality steels, spring steels including vanadium steels, high
carbon steels; electrode quality steels, boiler quality steels;
wire rods,wires, castings, machine tools; E.O.T. and other
cranes; bulk material handling equipment for steel and other
industries; specialist in major turnkey projects,highway
construction and international trading; real estate
development.
Mukand Ltd. is numero uno among manufacturers of alloy and stainless steel
long products in India
Mukand Ltd. has a record of proven leadership in building the machines that
build the sinews of economic power
Mukand Ltd. builds total systems for total capabilities and carries out projects
from concept to execution
Mukand Ltd. builds roads to progress and re-builds roads less travelled.
Two World Bank funded projects in highway construction as part of the ' Golden
Quadrilateral ' are under execution by Centrodorstoy, a Russian company and
Mukand Ltd.
Mukund international Ltd.
Mukand International Ltd.

Chairman Rajesh Shah
Director Niraj R. Bajaj
Address Mukand International Ltd., P.O. Box 17138, Jebel
Ali, Dubai , UAE
Phone +9714-8838485
Fax +9714-8838685
E-mail mukand@emirates.net.ae
Website www.mukand.com
Business Trading in metals, steels and ferro alloys.
This company has leadership in steel building and machine making. All the
products of this company are made to serve the international market.
Some of its products are:
tools Rotating trolley cranes

workshop crane nuts
Barrels cement plant equipment
Mill head grinding table

MUKUND ENGINEERS LTD.
Mukand Engineers Ltd.

Chairman Rajesh V. Shah
Director Niraj R. Bajaj
Address Mukand Engineers Limited
Bajaj Bhavan, Jamnalal Bajaj Marg, 226 Nariman
Point, Mumbai 400021
Phone 91-22-22021060/22021025
Fax 91-22-22021174
E-mail mel@bom3.vsnl.net.in
Website www.mukand.com
Business Construction, fabrication and erection of industrial
and infrastructural projects and infotech business.
Specialists in engineering construction. Mukand Engineers Ltd. has substantial

expertise, built up over the years, in all areas of engineering construction
including feasibility studies, planning, construction, erection and commissioning
of projects. The company is equipped with a whole range of mobile facilities
including, mobile cranes, gantry cranes, tower crane etc. It has served industries
such as oil exploration and refineries, petro-chemicals, fertilizers, steel plants,
thermal and nuclear power plants.
Piping work heavy equipment erection

MUKAND GLOBAL FINANCE LTD.
Mukand Ltd., registered under The Companies Act, 1956, is a widely-held public
limited company with over 49,700 equity shareholders and over 45,600
cumulative preference shareholders. The Company is listed on The Stock
Exchange, Mumbai and on the National Stock Exchange of India Limited.
Mukand Global Finance Ltd.

Chairman Niraj R. Bajaj
Address Mukand Global Finance Ltd., Bajaj Bhavan, 3rd Floor,

Jamnalal Bajaj Marg,
226, Nariman Point, Mumbai 400021
Phone 91-22-22821952
Fax 91-22-22886663
E-mail mailto:mgfl_mumbai@hotmail.com
Website http://www.mukand.com/
Business Financial services: fund based activities - loans and

investments, consumer finance, corporate finance
Fee based activities - investment banking, corporate
advisory services.
BACHRAJ FACTORIES PVT LTD

Bachhraj Factories Pvt. Ltd.
Chairman Shekhar Bajaj
Address Bachhraj Factories Pvt. Ltd., Bajaj Bhavan, Jamnalal Bajaj
Marg, 226, Nariman Point, Mumbai 400 021
Phone 22023626 / 22825091
Business Ginning and pressing of cotton bales at Wardha
JAMNALAL SONS PVT .LTD
Jamnalal Sons Pvt. Ltd.

Address Jamnalal Sons Private Limited Bajaj Bhavan, 2nd Floor,
Jamnalal Bajaj Marg 226, Nariman Point, Mumbai 400 021
Phone 22825091 / 22023626
Business Investment and finance company
BACHHRAJ & COMPANY PVT LTD.
Bachhraj & Company Pvt. Ltd.

Chairman Shishir Bajaj
Address Bachhraj & Company Pvt. Ltd, Bajaj Bhavan, 2nd Floor,
Jamnalal Bajaj Marg 226, Nariman Point, Mumbai 400 021
Phone 22023626 / 22825091
Business Investment company
JEEWAN LTD
Jeewan Ltd.
Secretary Jyoti Shah
Address Jeewan Ltd. Bajaj Bhavan, 2nd Floor, Jamnalal Bajaj Marg
226, Nariman Point, Mumbai 400 021
Phone 22885562
BRODA INDUSTRIES PVT LTD
Baroda Industries Pvt Ltd.

Chairman Niraj R Bajaj
Address Baroda Industries Pvt. Ltd., Bajaj Bhavan, Jamnalal Bajaj
Marg 226,
Nariman Point, Mumbai 400 021
STAINLESS INDIA LTD
Stainless India Ltd.

Address Stainless India Ltd., C -236/237, M.I.A., Phase IInd, Basni,
Jodhpur 342 005
Phone 0291-22747597 / 22742397
Fax 0291-22744182
E-mail sil@stainlessindialtd.com
Business Manufacturers of stainless steel billets and flats etc.
BAJAJ HINDUSTAN LTD
Bajaj Hindustan Ltd. (BHL), a part of the 'Bajaj Group', is India's Number One
sugar and ethanol manufacturing company, headquartered at Mumbai
(Maharashtra), India.
The Company has ten sugar plants, which are all located in the northern Indian
state of Uttar Pradesh (UP) BHL is India’s largest ethanol producer.
BHL’s wholly owned subsidiary, Bajaj Eco-tec Products Limited (BEPL), is

gearing up to start production of environment-friendly Medium Density Fibre
Boards (MDF) and Particle Boards (PB), both from its bagasse waste, by early
2008. Both MDF and PB are invaluable substitutes for wood in construction and
furnishing. The manufacturing of MDF and PB will be a trail-blazing BHL venture
in India. It will protect and preserve India’s forests from commercial exploitation
by the construction and furniture industries. A 50,000 cubic metre MDF plant
saves one lakh mature trees from being cut down in a year.
The three BEPL Units, one each in Western, Eastern and Central UP, will
commence trial production in end-2007. BEPL will be among the very few units in
the world to manufacture MDF and PB that will be completely wood-free.
BHL recorded an annual turnover of Rs. 18,412.2 million, and a net profit of Rs.
456.5 million for the year October 1, 2006- September 30, 2006.
Our Vision
To be the leader in our chosen business area, create an organization that all our
constituents are proud to be associated with, set benchmarks that will become
the standard for others to emulate and through ethical business practices create
wealth for our stakeholders.
Our Mission
To transform Bajaj Hindustan ltd. into a dynamic and vibrant business entity
where growth is an ethos and the long-term value creation for our stakeholders is
the paramount objective.\
BAJAJ AUTO FINANCE LTD

Bajaj Auto Finance Ltd is a group company of Bajaj Auto Ltd. It has a
widespread presence and is one of the largest retail financing companies in
India.
We have a network of over 4000 Bajaj Auto and Consumer Durable dealerships
and 108 branch offices throughout the country to handle all your requirements
satisfactorily.
Nineteen years in the industry have helped it understand customer needs better.
Its experiences with each of its customers, over this period of time, have been
invaluable. And today there are over 39 lakhs satisfied customers across the
country.
The Credit Rating and Information Services of India Limited ("CRISIL") rates us
FAAA indicating the highest level of safety of depositors' money. Bajaj Auto
Finance Ltd is probably one of the very few non-banking finance companies in
the country with such a rating.
It provides loans for vehicles and consumer durables.
It provides loans for Bajaj vehicles both used and brand new as well as goods
carrier.
Televisions, Refrigerators, Air Conditioners, Computers, Washing Machines,

Music Systems…it also gives loan for purchasing these things.
Bajaj Auto Finance Ltd.

Address Bajaj Auto Finance Ltd., C/o Bajaj Auto Ltd., Akurdi, Pune
411035
Phone 27472851
Fax 020 - 27407393
E-mail bajajautofin@bajajauto.co.in
Website http://www.bajajautofinance.com/
Business Financial services including hire purchase financing & leasing
BAJAJ INTERNATIONAL PVT LTD.

Since January 2007, BIPL is also a part of the U.S. 3 billion dollar Bajaj group.
Bajaj International Pvt. Ltd. is a registered supplier to United Nations Common
Supplier Database.
Our Supplier No. is 2481.Bajaj International Private Limited (BIPL) was
established in 1941. It began as an export trading company for various products
ranging from Garments to Grains and Electronics to Spirits.
In the early 1980s, the product list was curtailed to focus on a select few, keeping
in view the long term perspective.Thus, Bajaj Electricals Ltd. (BEL) was formed
to concentrate on exports through BIPL. Over the years, the company has
expanded globally due to its outstanding marketing strategy and visionary
leadership.
The products we work with
• Electrical Appliances
• Electrical Fans
• Lightings & Luminaries
• Turnkey Projects
Our very young and dynamic teams of Finance, HR, Documentation and
Coordination are responsible for the exponential growth and progress of BIPL.
Markets
• North America
• Latin America
• Europe
• Middle East
• Africa .
PRODUCTS
APPLIANCES:
Room Heater
Air Coolers Irons Toasters
Mixers Kettles Gas Stoves OTG's
Water Purifiers
Fans
Table, Pedestal & Wall Domestic Exhaust & Fresh
Ceiling Fans
Fans Air Fans
LIGHTING:
Incandescent Compact Domestic

Fluorescent Lamps
Lamps Fluorescent Lamps Luminaires
Luminaries
Bajaj International Pvt. Ltd.
Executive Director Mr.Anant Bajaj
Address Bajaj International Pvt. Ltd., Bajaj Bhavan, Jamnalal Bajaj
Marg, 226, Nariman Point, Mumbai 400021
Phone 22022877 / 22021177 / 22886951 / 228869582
Fax (22) 22021077 / 22022260
E-mail bipl@bajajho.com
Website http://www.bajajinternational.com
Business Exporters of electrical fans, GLS lamps, fluorescent tubes,
lighting fittings, luminaries, household appliances and
hoists.
BAJAJ VENTURES LTD
BAJAJ VENTURES LTD IS HEADQUATERED AT PUNE.
THIS BASICALLY DEALS WITH MANUFACTURING OF VARIOUS TOOLS

WHICH ARE REQUIRED FOR INDUSTRIAL PURPOSES.
Bajaj Ventures is engaged in manufacturing and trading power tools and

manufacturing of house ware and parts thereof. Hammer drill, Model KR400,
comes with the following features: 400 W powerful motor; speed - 2800 RPM;
impact rate -44800 bpm; lock - on button for greater comfort; hammer action
suitable for drilling into masonry; capacity in wood - 20 mm, MS 10 mm and in
masonry 10 mm; and weight - 1.5 kg (approx)BAJAJ VENTURES LTD
Bajaj Ventures Ltd.

Managing Director Mr.Sudeep Naigaonkar
Address Bajaj Ventures Ltd., Bajaj Bhavan, Jamnalal Bajaj Marg,
226, Nariman Point, Mumbai 400021
Phone 91 020-2410 2461 / 2410 2462 / 2410 2463
E-mail bvl@bajajventures.com
Business Manufacturing and trading of power tools and

manufacturing of houseware and parts thereof.
BAJAJ CONSUMER CARE LTD
BAJAJ ALSO DEALS WITH CONSUMER PRODUCT WHICH ARE TO BE

USED BU THE CONSUMERS FOR DIRECT CONSUMPTION.
BAJAJ CONSUMER CARE LTD IS SITUATED AT 221, Solitaire Corporate Park,
151, M Vasanji, Marg, Opp Apple Heritage, Chakala, Andheri (E), Mumbai 400
09, Maharashtra
p: +(91)-(22)-56919478 .
Bajaj Consumer Care Ltd.

Chairman Shishir Bajaj
Address Bajaj Consumer Care Ltd.
Office: Station Road, Udaipur 313001
Regd. Ofice 17-1-204-8, Saidabad Hyderabad 500059.
Phone 08454-36710
Business Manufacturing and trading of ayurvedicmedicines, hair oil,
tooth powder , Shampoos, Pure coconut oil.
PRODUCTS OF BAJAJ CONSUMER CARE:
HAIR OILS (BAJA AMLA KESH OIL)
HERBAL SAMPOOS
SKIN CARE PRODUCTS.
MAHARASHTRA SCOOTERS LTD.
Bajaj Auto Ltd, Mumbai-Pune Rd., Akurdi, Pune, , India

()91 020 2747 5811, 91 0212 747 3398 fax, http://www.bajajauto.com
Primary SIC: Motorcycles, Bicycles And Parts, Primary NAICS: Motorcycle,
Bicycle, and Parts Manufacturing
Description: Manufacturing: Manufacture and distribution of motorcycle
Maharashtra Scooters Ltd.

Address Maharashtra Scooters Limited, C/o Bajaj Auto Limited,

Akurdi, Pune 411035
Phone (020) 27475811 / 12 / 13 / 27472851
Fax (020) - 27472764
E-mail rbladdha@bajajauto.co.in
mslpune@bajajauto.co.in
Business Manufactures of scooters.
HERCULES HOIST LTD
Hercules Hoists Ltd.

Address Hercules Hoists Ltd., 110, Minerva Industrial Estate, Mulund
(West), Mumbai 400 080
Phone 022-2568 0381
Fax 022-2568 3933
E-mail indef@bom5.vsnl.net.in
Website http://www.e-indef.com/
Business Manufactures of ‘INDEF’ brand materials handling
equipments such as triple spur gear chain pulley blocks,
chain electric hoists, wire rope, electric hoists, travelling
trolleys, EOT / HOT / stores stacker cranes, roll-out racks.
110 Minerva Industrial Estate, L B S Marg, Mulund (West), Mumbai, India 91 022
2568 0381/3, 91 022 2568 3933fax,http://www.indef.com.
Primary SIC: Hoists, Cranes And Monorails, Primary NAICS: Overhead Traveling
Crane, Hoist and Monorail System Manufacturing.
Description: Manufacturing: Manufacture, distribution and export of chain pulley

blocks, cranes, electric hoists, trolleys, stores stacker cranes, roll-out racks and
winches. ISO 9001 certified
HIND LAMPS LTD.

Hind Lamps Ltd.
Address Hind Lamps Ltd., Shikohabad, Dist. Firozabad (U.P.) 205

141
Phone 2234501-3 , 2234400
Fax 05676-2234300
E-mail hindlamps@sify.com
hind.lamps@gndel.globalnet.net.in
Business Manufactures of GLS, fluorescent, miniature lamps and

major components such as glass shells, miniature and
aluminium caps, lead glass, etc.
HIND MUSAFIR AGENCY PVT LTD.
HMA is a full services, IATA certified travel agency. A part of the Bajaj Group of
companies, it is one of the most experienced travel agencies in the business with
over 50 years of experience.
Customized and next generation corporate services have won HMA the
invaluable trust of all it's clients in the corporate world. A young and dynamic
team seeks to serve their customers with a smile - the basis of the HMA Way.
Apart from IATA, HMA is also recognized by the Department of Tourism (DOT)
India and is a member of "The Travel Agents Association of India (TAAI) and
"Pacific Asia Travel Association" (PATA). HMA also has in place a strong IT
backbone with an AMADEUS enabled system for online Air Bookings.
Hind Musafir Agency Pvt. Ltd.

Chairman Mr.Shekhar Bajaj
CEO Ms. Neelima Bajaj
Address Hind Musafir Agency Pvt. Ltd., Onlooker Building, Sir P.M.
Road, Mumbai 400001
Phone 22661544
Fax (22) 22665033
E-mail hma@bom3.vsnl.net.in
Website http://www.hmatravel.com/
This company provides Travel Reservations, Hotel Bookings, Foreign Travel

itineraries, Corporate Incentive Meetings - all this and much more under one roof
- HMA is one stop travel shop.
In today's fast paced world, time is ticking faster than it ever did. In this scenario,
HMA can provide valuable assistance and is fully geared up to meet all your
travel needs.
Appropriate corporate deals
Trained, prompt and efficient staff
Amadeus backbone for online reservation
Services offered.
Ticketing
Best possible fares, frequent flyer benefits and the shortest & quickest optional
routes.
Hotels
A choice of hotels and resorts in various categories with competitive rates and
destinations worldwide as well as in India.
Car Rentals
Tata Indica for maneuverability in Mumbai to a Limousine for that high profile
meeting in London is also provided by the company.
Cruise
An entertaining cruise with family is one of the most popular fantasies and it can
be the most relaxing ad cost effective vacation too. HMA can help you make it a
reality.
- Royal Caribbean Line
- Canard Line
- Star Cruises
Allied services
We have a dedicated allied services desk to handle all documentation and forex
needs for the assistance of a discerning corporate traveler.
- Passport (New / Renewal / Additional Booklet)
- Visas (Application & Documentation)
- Insurance
- Foreign exchange
- Traveler's cheques
Eurail
The most convenient way to travel in Europe! Book it in India through HMA.
Personalized Holidays
The ideal way to have a real vacation.
Corporate Incentives, Meetings & Conferences

Experience the next level of Corporate Incentive meetings with hot new corporate
locales in India or abroad, spiced up menus and exciting itineraries with a dash of
entertainment.
International destinations:
Australia
Egypt
Dubai
Europe
Singapore
South Africa
Thailand
Indian destinations:
Kerala
Rajasthan
Tamil nadu
Mumbai and around
Karnataka
Well organised, thoughtfully planned conferences leave a lasting impact on the

participants. HMA, the one stop travel shop specialises in conferences,
incentives and meetings for our corporate clients.
HMA makes your conferences more memorable through well researched

destinations and meticulous planning. All our energies are focused on making the
participants feel special so that the retention span of your event is increased. As
all details are taken care of at one location, contacting multiple agencies for
various needs is no longer required.
Value Additions
Personalised attention
Well researched locations
Fun filled relaxed itineraries
Comprehensive menus with Indian Meals
Customised entertainment
BAJAJ ALLIANZE GENERAL INSURANCE COMPANY LTD.
bajaj Allianz General Insurance Company Ltd.

Address Bajaj Allianz General Insurance Company Ltd.

GE Plaza, Airport Road, Yerwada, Pune 411 006
Phone 020-56026666
Fax 020-56026667
E-mail info@bajajallianz.co.in
Website http://www.bajajallianz.co.in/
Business General Insurance Business
Bajaj Allianz General Insurance Company Limited is a joint venture between

Bajaj Auto Limited and Allianz AG of Germany. Both enjoy a reputation of
expertise, stability and strength. The Company has an authorized and paid up
capital of Rs 110 crores. Bajaj Auto holds 74% and the remaining 26% is held by
Allianz, AG, and Germany. The company is the second largest private sector
general insurance player in India and has 42 offices around the country with over
1500 staff.
Bajaj Allianz General Insurance Company offers a range of consumer and
corporate insurance services to meet the needs of virtually all segments of the
market. The company also provides credit insurance and related services for
corporate clients who sell on credit terms to their customers in India and
overseas. Credit insurance provides protection against non-payment arising from
the insolvency and protracted default of a trade debtor. Cover against political
risks is also available.
Bajaj Allianz General Insurance Company has leveraged on the expertise of

Euler Hermes (www.eulerhermes.com) - world's largest credit insurance
company and a member of the Allianz group - to offer companies in India a total
receivables management service to minimize bad debts and grow their business
globally on a secure basis.
MOTOR INSURANCE:
This insurance helps in maintaining the vehicle in certain odd situation. As the
company feels that it is easy to buy a car but is difficult to maintain it.
WHAT DOES BAJAJ ALLIANCE MOTOR POLICY COVER?
The policy covers:
• Undertakes to reimburse the expenses incurred for repair.
• To pay the market value of the vehicle in case of total loss provided the
loss is due to accident or theft.
• It also covers the legal liability to the third party in case of damage and
personal injury arising out of the accident involving insured vehicle.
WHAT ARE THE OPTIONAL EXTENTIONS?

• For claims free experience, discount available on subsequent renewal.
• Discount available for voluntary excess opted for.
• Discount available for membership with approved Automobile Association.
• Discount available for installing approved antitheft device.
• Depreciation for the parts in accident is defined.
WHAT DOES THE POLICY DOESNOT COVERS?

• Any accidents outside the geographical area.
• Loss in case of normal wear and tear.
• Driving without a driving license for that class of vehicles.
• Driving under the influence of liquor and drugs.
• Vehicle not being used as per limitations to use.
STRENGTHS
• Saving on online buying the policy.

• Cashless claims at over 1500 Preferred Bajaj Allianz workshops pan
India, 75% on account payment when cashless facility is not available
• Transfer existing No Claim Bonus from any Insurance provider ranging
from 20% - 50%
• 0% EMI option available on payment through Citibank Credit Card.
• Instant claims assistance and instant updates on customers claim status
on sms though our 24x7 call center
• Towing facility in an event of a breakdown/accident
• 24/7 service by phone or online-even on holidays
WEAKNESS:
• Any accidents outside the geographical area are not covered under this
policy.
• Loss in case of normal wear and tear of the vehicle is also not covered.
• If the vehicle is not being used as per limitations to use it will not be
covered under the policy.
HOUSE INSURANCE
At Bajaj Allianz we do not insure houses, we insure homes. For you your home is
the most valued possession, a haven of safety. But is it really as safe as you
believe it .We at Bajaj Allianz value your security & peace of mind. Hence we
bring to you the House- Holders' Insurance policy designed to cover various risks
and contingencies faced by householders under a single policy. It provides
protection for property and interests of the insured and his family members who
permanently reside with the insured.
Building & contents - Covers not only property, but also

Fire & allied perils
contents.
Covers loss of house hold contents and expenses

Burglary & Theft- Incurred due to damage caused on incidence of house-
breaking & theft.
Jewellery & Precious Items All risk coverage for jewellery and precious stones.
Plate Glass Coverage against accidental breakage of glass.
Covered against any electrical or mechanical

Domestic Appliances
breakdown.
Electronic equipment All risk coverage
Pedal Cycles All risk coverage with a third party liability extension.
Baggage Insurance Covers loss of baggage while traveling.
Coverage for the insured and his family for any death or
Personal Accident Cover
disability
Public Liability Covers any injuries or damages caused to third parties.
Workmen's Compensation Covers workmen whom you have employed on wages.
ADVANTAGES
• Single policy covering all risks related to home

• Complete coverage at reduced and very competitive premium rates
• Simple and quick documentation
• Related items get covered under respective sections
• No strain on pockets of insured
• Customized cover option available.
HEALTH INSURANCE
It is rightly said ‘Health is Wealth’. We are all aware that health care costs are
high and getting higher. At times, unfortunately we fall prey to unanticipated
accidents & illness. Bajaj Allianz promises to stand by you during those difficult
times of physical and mental stress. Our Health Guard policy takes care of your
hospitalization expenses & also offers a wide coverage of pre & post
hospitalization expenses. We are the first company to provide the higher
coverage of SI 10 lacs.
• The member has cashless facility at over 2400 hospitals across India
• The member can opt for hospitals besides the empanelled ones, in which
the expenses incurred by him shall be reimbursed within 14 working
days from submission of all documents.
• Pre and post - hospitalization expenses covers relevant medical
expenses incurred 60 days prior to and 90 days after hospitalization.
• Cumulative bonus of 5 % is added to your sum assured for every claim
free year.
• Family discount of 10 % is applicable.
• Covers ambulance charges in an emergency subject to limit of Rs.
1000 /-
• No tests required up to 45 years up to SI 10 lacs*
• 10% co- payment applicable if treatment taken in non-network hospitals.
Waiver of co-payment is available on payment of additional premium
• Pre-existing diseases covered after 4 years continuous renewal with
Bajaj Allianz
TRAVEL INSURANCE
Whether you travel for business or pleasure, international travel involves
risk.Medical treatment abroad can be expensive & one never knows, when one
would require it. There are other difficult situations also, that one might face like
loss of passport or baggage. Bajaj Allianz's Travel companion is designed to help
you deal with such situations while overseas travel.
OTHER INSURANCE
SPECIALITY LINES:
AVIATION
At Bajaj Allianz customer coverage is carefully tailored and customized to their
specific needs. Flexible approach to meet the customers requirements .
MARINE HULL INSURANCE:
Bajaj Allianz insures a large number of Coastal and Inland vessels. Bajaj Allianz
specializes in Ocean going Vessels, Coastal Vessels, and Inland Vessels.
PROJECT INSURANCE:
Bajaj Allianz covers Contractors All Risk Insurance Policy, Erection all risk /
Storage-cum-erection policy, Contractor's Plant and Machinery Policy...
SPORTS AND ENTERTAINMENT INSURANCE:
Bajaj Allianz offers insurance covers for various events such as:-Musical events,
Award ceremonies, Product launches, Fashion shows, Exhibitions etc.
BAJAJ ALLIANCE LIFE INSURANCE COMPANY LTD.
Bajaj Allianz Life Insurance Company Limited is a Union between Allianz SE, one
of the world’s largest Life Insurance companies and Bajaj Auto, one of the
biggest 2- &- 3 wheeler manufacturers in the world
Allianz SE is a leading insurance conglomerate globally and one of the largest
asset managers in the world, managing assets worth over a Trillion Euros (Over
R. 55,00,000 crores). Allianz SE has over 115 years of financial experience in
over 70 countries Bajaj Auto is one of the most trusted name is Indian auto for
over 55 years. At Bajaj Allianz customer delight is our guiding principle. Ensuring
world-class solutions by offering customized products with transparent benefits,
supported by best technology is our business philosophy
Bajaj Allianz Life Insurance Company Ltd.

Chief Executive James Walton
Officer
Address Bajaj Allianz Life Insurance Company Ltd.
GE Plaza, Airport Road, Yerwada, Pune 411 006
Phone 020-24026777
Fax 020-24026789
Website http://www.allianzbajaj.co.in/
Business Engaged in selling of Life Insurance policies
THIS COMPANY IS IRDA CERIFIED (INSURANCE REGULATORY AUTORITY

OF INDIA)
BAJAJ AUTO LTD: IT IS A PUBLIC LIMITED COMPANY.
This company is the largest producer of three wheelers in the world. This Indian
company, with its vision and commitment to technology has partnered developing
economies across the world on the way to prosperous Mass Transport and
business solutions. A Company whose amazing range of products is seen in
different parts of the globe today. Bajaj Auto is a major Indian automobile
manufacturer. It is India's largest and the world's 4th largest two- and three-
wheeler make. It is based in Pune, Maharashtra, with plants in Akurdi and
Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in Uttaranchal.
Bajaj Auto makes and exports motorscooters, motorcycles and the auto
rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1].
Over the last decade, the company has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer. Its product range
encompasses Scooterettes, Scooters and Motorcycles. Its real growth in
numbers has come in the last four years after successful introduction of a few
models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion
Bajaj Auto came into existence on November 29, 1945 as M/s

Bajaj Trading Corporation Private Limited. It started off by selling imported two-
and three-wheelers in India. In 1959, it obtained license from the Government of
India to manufacture two- and three-wheelers and it went public in 1960. In 1970,
it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell
100,000 vehicles in a single financial year. In 1985, it started producing at Waluj
in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a
single financial year. In 1995, it rolled out its ten millionth vehicle and produced
and sold 1 million vehicles in a year.
Timeline of new releases
• 1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy

• 1971 - three-wheeler goods carrier
• 1972 - Bajaj Chetak
• 1976 - Bajaj Super
• 1977 - Rear engine Autorickshaw
• 1981 - Bajaj M-50
• 1986 - Bajaj M-80, Kawasaki Bajaj KB100
• 1990 - Bajaj Sunny
• 1991 - Kawasaki Bajaj 4S Champion
• 1994 - Bajaj Classic
• 1995 - Bajaj Super Excel
• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
• 1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke
scooter, Bajaj Spirit
• 2000 - Bajaj Saffire
• 2001 - Eliminator, Bajaj Pulsar
• 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear,
Bajaj Discover DTS-i
• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
• 2006 - Bajaj Platina
• 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220
DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced Exceed 125
DTS-Si)
• 2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135
model)
• Motorcycles
• Bajaj CT 100
• Bajaj Platina
• Bajaj Discover 110cc
• Bajaj Discover DTS-i 125cc
• Bajaj Discover 135cc DTS-i
• Bajaj XCD 125 DTS-Si
• Bajaj Discover DTS-i 135cc
• Bajaj Pulsar 150 DTSi
• Bajaj Pulsar 220 DTS-Fi
• Bajaj Avenger
MANAGEMENT COMPRISED OF:-
Bajaj Auto Ltd.

Chairman & Rahul Bajaj
Managing Director
Vice Chairman Madhur Bajaj
Address Bajaj Auto Ltd. Akurdi, Pune 411035
Phone 27472851
Fax 020 - 27473398
E-mail rahulbajaj@bajajauto.co.in
Website http://www.bajajauto.com/
Three wheelers:
Goods carrier (GC 1000)
Passenger carrier:
RE 2S
RE 4S
RE 4S CNG
RE 4S LPG
RE DIESEL
RE DIESEL MEGA
GOAL:
• Currently the company has 32% stake in the Indian market and aims to
have 32% stake in the global markets leaving US, EUROPE AND
JAPAN.
• The goal is to make the next most powerful bike, create a new
technological benchmark, make bikes powered with over 220cc
engines and sell the products globally.
• Bajaj aims to crack the Japanese-dominated Indonesian two-wheeler
market, the third-largest in the world.
• Bajaj plans to launch a small car in next 4 years.
• To make a small care with mileage of 30km/hr and more.
• Financing of Bajaj auto is still restricted to urban areas it aims at
reaching it to rural areas also.
• To make sure that is company is fully financed from internal accruals.
OBJECTIVES.
• To increase the exports from 12% to 20% within a year.

• Bajaj aims to have zero defects.
• Addition of 100million of the target population by year 2009.
• Plans to ramp up the capacity from 3.1 million to 5 million by year
2009.
MARKETING STRATEGY:
The focus of BAL off late has been on providing the best of the class models at
competitive prices. Most of the Bajaj models come loaded with the latest features
within the price band acceptable by the market. BAL has been the pioneer in
stretching competition into providing latest features in the price segment by
updating the low price bikes with the latest features like disk-brakes, anti-skid
technology and dual suspension, etc.
Kawasaki 4S - First attempt by Bajaj was to make a mark in the motorcycle

segment. The target customer was the father in the family but the target
audience of the commercial was the son in the family. The time at which
Kawasaki 4S was launched Hero Honda was the market leader in fuel-efficient
bikes and Yamaha in the performance bikes.
The commercial of Kawasaki 4S had the punch line "Kyun Hero" means "now
what hero" which reflected the aggressiveness in the marketing front by the
company.
Boxer - It took the reins from where the Kawasaki 4S left. Target was the rural
population and the price sensitive customer. Boxer marketed as a value for
money bike with great mileage. Larger wheelbase, high ground clearance and
high mileage were the selling factors and it was in direct competition to Hero
Honda Dawn and Suzuki MX100.
Caliber - The focus for the Caliber 115 was youth. And though Bajaj made the
bike look bigger and feel more powerful than its predecessor (characteristics that
will attract the average, 25-plus, executive segment bike buyer), its approach
towards advertising is even more radically different this time around. Bajaj gave
the mandate for the ad campaign to Lowe, picking them from the clique of three
agencies that do promos for the company (the other two being Leo Burnett and
O&M). Going by the initial market response, the campaign was clearly a hit in the
5-10 years age bracket. So, the teaser campaign and the emphasis on the
Caliber 115 being a `Hoodibabaa' bike placed it as a trendy motorcycle for the
college-goers and the 25 plus executives both at the same time.
Pulsar - Pulsar was launched in direct competition to the Hero Honda's 'CBZ'
model in 150 cc plus segment. The campaign bore innovative punch line of
"Definitely Male", positioning Pulsar to be a masculine-looking model with an
appeal to the performance sensitive customers. The Pulsar went one step ahead
of Hero Honda's 'CBZ' and launched a twin variant of Pulsar with the 180 cc
model. The model was a great success and has already crossed 1 million marks
in sales.
Discover - The same DTSI technology of Pulsar extended to 125 cc Discover

was a great success. With this, Bajaj could realize its success riding on the back
of technological innovation rather than the joint venture way followed by
competitors to gain market share.
CONSULTANCY MATRIX (BCG MATRIX);
The Boston Matrix categorizes opportunities into four groups, shown on axes of
Market Growth and Market Share:
1. Cash Cows (high market share, low growth) - Keep investments low, while
keeping profits high. Profits and cash generation should be higher because of
low growth.
2. Dogs (low market share, low growth) - Liquidate, if they are not delivering
cash. Avoid and reduce the number of these an organization maintains. Keep an
eye out for expensive revival strategies - a dog is typically always a dog.
3. Stars (high market share, high growth) - Invest further in these - they incur
high costs, but they are market leaders and should also generate lots of cash.
Stars may balance on net cash flow, but the organization should try to maintain
market share on this would because rewards are likely
4. Question marks (low market share, but high growth) - These have poor cash
inflow, but have high demands and low returns due to low market share. Efforts
should be made to change market share. If this isn't possible, this will likely turn
into a dog as growth slows.
BCG MATRIX OF BAJAJ
STAR (BAJAJ AUTO LTD) ? (BAHAJ HINDUSTAN LTD .hind

HIGH
musafir co
MARKET
GROWTH CASH COW (BAJAJ ALLIANCE DOG( BAJAJ CONSUMER CARE
INSURANCE CO, BACHRAJ LTD, BAJAJ ELECTRICALS
Low LTD, BAJAJ AUTO FINANCE
LTD
HIGH LOW
RELATIVE MARKET SHARE
CASH COW: BACHRAJ LTD is getting a lot of cash inflows from the international
market. Bajaj alliance is also having a very good financial position.
? :. Hind musafir co is a small scale company which is small scale co. but if Bajaj
invests in it it can become a star performer. Right now the profits of this are
company is negligent as compared to other companies.
Dog: Bajaj consumer care ltd is just able to carry its own business. Bajaj
electrical is also a dog. It has a small market share but growth rate is low as
there are a lot of competitors in the market like Philips, whirlpool etc. more over
the profit margin in case of electric appliances is not that large so this company is
able to meet it own expenses only.
Star: right now Bajaj auto is the star performer due to its latest bikes pulser. It is
giving a lot of cash inflow to the company. But still the company has limited its
product to two wheelers and three wheelers and not entered the 4 wheeler
market. So in order to enter the new segment it needs a lot of money.
SWOT ANALYSIS
• Strengths:
• Highly experienced management.
• Product design and development capabilities.
• Extensive R & D focus.
• Widespread distribution network.
• High performance products across all categories.
• High export to domestic sales ratio.
• Great financial support network (For financing the automobile)
• High economies of scale.
• High economies of scope.
• Weaknesses:
• Still has no established brand to match Hero Honda's Splendor in
commuter segment.
• Not a global player in spite of huge volumes.
• Not a globally recognizable brand (unlike the JV partner Kawasaki)
• Threats:
• The competition catches-up any new innovation in no time.
• Threat of cheap imported motorcycles from China.
• Margins getting squeezed from both the directions (Price as well as Cost)
• TATA Ace is a serious competition for the three-wheeler cargo segment.
• Opportunities:
• Double-digit growth in two-wheeler market.
• More maturity and movement towards higher-end motorcycles.
• The growing gearless trendy scooters and scooterette market.
• Growing world demand for entry-level motorcycles especially in emerging
markets.
External Internal Factors
Factors Strengths Weaknesses
Can use the existing R&D Must employ the cash in production
capabilities for new and product capabilities to match
models. competitors and for continuous
Can use Kawasaki's export growth.
Opportunities
distribution networks
internationally.
Can invest and grow the
life style segments.
Increase the customer Invest in building world class bikes
centric initiatives and to sustain the international markets
command more customer independently in the coming years
loyalty. like WIND 125.
Improve the efficiency of
Threats the financing and the
insurance arm.
Invest in new product
platforms.
Actively market electric
range internationally.
PRODUCT: PULSER
There are 4 versions of pulsar are available in the market they are PULSER 150
CC DTSI, PULSER 180 CC DTSI, PULSER 200 DTSI, PULSAR 220 DTSFI.
DTSI stands for digitally transmitted spark ignition. Segmentation, targeting and
positioning of this product is done in the following way:
SEGMENTATION: segmentation means dividing the whole market into distinct

groups each with similar needs, values and wants.
Segment of PULSER 150CC DTSI: Pulsar launched in 2001 is the market

leader in the 150 cc + performance bike segment. Before the launch of Pulsar,
Indian bike market was divided broadly into Economy, Executive and Premium
Bikes. In 1999 Hero Honda created a new segment of 150 cc performance
segment with its CBZ. But Pulsar came and gave a new life into the Performance
segment. This bike excited people of mileage segment also.
Segment of PULSER 180 CC DTSI: It segmented people who bothered on

performance as well as design. It was the first macho bike (he bike).
Segment of PULSER 220CC DTSI AND 200 CC DTSFI: the segment chosen by
the company was those who were very enthusiastic about bikes. Basically that
segment was chosen who drive bikes for passion and speed. These bikes had
high pick up and immediately crossed 100 within seconds. That segment was
chosen who loved speed and drive bike passionately.
Target: that market segment on which the main focus lies. It is the process of
evaluating each market segment’s attractiveness and selecting one or more
segments to enter.
Bajaj targeted the 18-24 with Pulsar but later found that the brand appealed to a
much older audience. This helped Bajaj to change its target audience to 21-35
years.
POSITIONING: it means the image built in the minds of the consumer about the
product. It is very necessary that the product occupies a clear distinct image and
has a desirable place in comparison with the other products.
Bajaj launched its new technology DTSI. DTSi stands for Digital Twin Spark
Ignition which delivered more power and efficiency. The increased performance
of the brand took Pulsar to greater heights. 2004 and 2005 saw some cosmetic
changes in the brand which excited the customers and thus cementing Pulsar's
position in the market. More over the positioning of BAJAJ PULSER 150CC
DTSI was done by showing the advertisement “definitely male”. Then the logo
changed to “DIGITAL BIKING” pointing out the DTSI added to it this was the
logo of pulsar 180cc. Pulsar 200cc is being launched with a new campaign
revolving round the concept of Free Biking. Free Biking ( as defined by the
brand Pulsar) is all about tackling obstacles . According to company officials, its
about how you ride rather than where you ride. The ad shows how two Pulsar
riders discover new route when their main way is blocked by traffic jam. In case
of new pulsar 220 dtsfi it add says “aage nikal rahe hai hum” and shows with
what comfort the bikers ride their bikes with great speed they perform their
stunts. The logo says PULSER MANIA.
MARKETING MIX:
The set of controllable tactical marketing tools-product ,price, place

promotion that the firm blends to create a response it wants to create in the
target market.
VEHICLES CONSU FINANCE INSUR CONSTRU MANUFACT ELECTRI TOUR MACHINE AND
MER ANCE CTION URING CALS ISM TOOLS
CARE
PULSER BHRAMI BAJAJ AUTO BAJAJ STAINLESS BAJAJ BACHRAJ BAJAJ FANS HIND MUKUND LTD
AMLA OIL FINANCE ALLIANCE INDIA LTD LTD MUSAFI
GENERAL R CO
INSURANC PVT LTD
E CO
KAVASAKI BAJAJ BAJAJ AUTO BAJAJ MUKUND BAJAJ HIDUSTAN BAJAJ HERCULES HOIST LTD
ALMOND HOLDINGS ALLIANCE ENGINEERS LTD COOLER
DROPS LIFE LTD
INSURANC
E CO
CALIBRE BAJAJ JAMNALAL WATER HIND LAMPS LTD

JASMINE SONS PVT COOLER
AND LTD
COCONUT
OIL
BOXER BAJAJ LAL BACHRAJ CO OTG AND BAJAJ VENTURES LTD
AND KALA PVT LTD MICROWAVE
DANT
MANJAN
DISCOVER BARODA IRON
INDUSTRIES
PVT LTD
KRISTAL MUKUND ROOM
GLOBAL HEATER
FINANCE
CHETAK BAJAJ GAS STOVES
SEVASHARA
M PVT LTD
VESPA ELECTRIC
KETTLES
SCOOTERETTE LAMPS AND
S TUBES
THREE LIGHTING
WHEELERS
BAJAJ SUPER TOASTERS
BAJAJ SUPER
EXCEL
BAJAJ PLATINA
BAJAJ
CLASSIC
14 4 7 2 2 2 11 1 4
PRODUCT: anything that can be offered to the market for attention, use,or
consumption that might satisfy a want or need.
PRODUCT DIMENSIONS
Width:-
PULSER BHRAMI BAJAJ AUTO BAJAJ STAINLESS BAJAJ BACHRAJ BAJAJ FANS HIND MUKUND LTD
AMLA OIL FINANCE ALLIANCE INDIA LTD LTD MUSAFI
GENERAL R CO
INSURANC PVT LTD
E CO
KAVASAKI BAJAJ BAJAJ AUTO BAJAJ MUKUND BAJAJ HIDUSTAN BAJAJ HERCULES HOIST LTD
ALMOND HOLDINGS ALLIANCE ENGINEERS LTD COOLER
DROPS LIFE LTD
INSURANC
E CO
CALIBRE BAJAJ JAMNALAL WATER HIND LAMPS LTD

JASMINE SONS PVT COOLER
AND LTD
COCONUT
OIL
BOXER BAJAJ LAL BACHRAJ CO OTG AND BAJAJ VENTURES LTD
AND KALA PVT LTD MICROWAVE
DANT
MANJAN
DISCOVER BARODA IRON
INDUSTRIES
PVT LTD
KRISTAL MUKUND ROOM
GLOBAL HEATER
FINANCE
CHETAK BAJAJ GAS STOVES
SEVASHARA
M PVT LTD
VESPA ELECTRIC
KETTLES
SCOOTERETTE LAMPS AND
S TUBES
THREE LIGHTING
WHEELERS
BAJAJ SUPER TOASTERS
BAJAJ SUPER
EXCEL
BAJAJ PLATINA
BAJAJ
CLASSIC
Length:
VEHICLES CONSUME FINANCE INSURANC CONSTRUCTIO MANUFACTURIN ELECTRICAL TOURIS MACHINE AND TOOLS
R CARE E N G S M
14 4 7 2 2 2 11 1 5
• Depth:
• Vespa 150, Bajaj Chetak , Bajaj Super Rear engine Auto rickshaw Bajaj
M-50 , Bajaj M-80, Kawasaki Bajaj KB100 , Bajaj Sunny, Kawasaki Bajaj
4S Champion ,1994 - Bajaj Classic , Bajaj Super Excel ,Kawasaki Bajaj
Boxer, Rear Engine Diesel Auto ricks, Kawasaki Bajaj Caliber, Bajaj
Legend, India's first four-stroke scooter, Bajaj Spirit , Bajaj Safire
Eliminator, Bajaj Pulsar ,Caliber115, Bajaj Wind 125, Bajaj Pulsar ,New
Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i ,Bajaj
Wave, Bajaj Avenger, Bajaj Discover , Bajaj Platina ,Bajaj Pulsar-200(Oil
Cooled), Kristal, Bajaj , XCD 125 DTS-Si (Pronounced Exceed 125 DTS-
Si) , Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135
model),Bajaj CT 100 ,Bajaj Platina ,Bajaj Discover 110cc ,Bajaj Discover
DTS-i 125cc ,Bajaj Discover 135cc DTS-i ,Bajaj XCD 125 DTS-Si ,Bajaj
Discover DTS-i 135cc ,Bajaj Pulsar 150 DTSi ,Bajaj Pulsar 180
DTSi ,Bajaj Pulsar 200 DTSi ,Bajaj Pulsar 220 DTS-Fi ,Bajaj Avenger .
• Depth of machines and tools:,alloy and special steels including carbon
and alloy steels, free cutting steels, semi-free cutting steels, leaded free
cutting steels, cold heading quality steels, spring steels including
vanadium steels, high carbon steels; electrode quality steels, boiler quality
steels; wire rods, wires, castings, machine tools; E.O.T. and other cranes;
bulk material handling equipment for steel and other industries; specialist
in major turnkey projects, highway construction and international trading;
real estate development. triple spur gear chain pulley blocks, chain electric
hoists, wire rope, electric hoists, travelling trolleys, EOT / HOT / stores
stacker cranes, roll-out racks. Manufactures of GLS, fluorescent, miniature
lamps and major components such as glass shells, miniature and
aluminum caps, lead glass, etc.
• Depth in construction sector of Bajaj: Construction, fabrication and
erection of industrial and infrastructural projects and InfoTech business.
Manufacturers of stainless steel billets and flats etc.
CONSISTANCY: Bajaj ltd has very low consistency .it is very much
diversified. The proof is that this company has 27 SBU’S dealing in various
sectors.
PODUCT MIX ELEMENTS:
BAJAJ PULSAR
1. PRODUCT ATTRIBUTES:-
PRODUCT QUALITY:-
Pulsar : this bike are very reliable .pulsar 150cc gives high mileage. It is easy to
use .it is durable as can be used for a long period. A person who knows how to
drive a bike can easily drive pulsar. More over there are so many service centers
all over the world where this bike can be repaired without any hassles. Its parts
can be replaced also if they become faulty. Pulsar 180cc is good is mileage as
well as performance. Pulsar 200cc and pulsar 220cc have electric start so
definitely they are more comfortable to drive also.
PRODUCT FEATURES:
PULSAR 150CC:
Striking Features
• Enhanced Engine.
• Enhanced Chassis.
• Enhanced Ride Feel.
A combination of technology and engineering, Bajaj Pulsar 150 cc offers

enhanced features like Digital Twin Ignition Technology (DTS-i) based engine,
digital console, ride feel and chassis.
Control
• Stronger alloy steel wheel base

• Smaller wheel radius (17")
• Wheel base (1300mm)
• Easy top gear driving
• Lesser gear changes
• Improved engine torque optimizing engine performance
• Engine powered to carry higher loads
Comfort
• Instant pickup in any gear

• Easy drivability in city traffic conditions due to ExhausTEC
technology
• NitroX-Nitrogen assisted rear gas shockers give cushion feel
• Lesser gear change
• Engineered for carrying higher loads
• Low speed & high gear combination offers phenomenal ride
• Rip-roaring power without compromise on mileage
PULSAR 180CC
This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque
of 15.22 Nm @ 6000 rpm. Its engine capacity is 180 cc.
Control
• Light yet strong alloy wheels
• Wheel base (1320mm) makes bike more agile & under control
• Wheel radius (17")
• Top gear riding with ease
• New front fairing
• Improved engine torque optimizing engine performance
• Telescopic Fork type suspension
• 16.5 bhp engine power
• Lesser gear changes
• Engine powered to carry higher loads
Comfort
• Plush comfort with NitroX - Nitrogen assisted rear gas shock

absorbers
• ExhausTEC technology improves torque
• Improved clutch system
• Easy gear change
• Capable to take more load
PULSAR 200CC:
• The bike is air cooled, and Bajaj has employed an additional Oil Cooler.
• The bike produces 18 bhp peak power, with 1.75 Kgm of torque.
• The gearbox receives pressurized lubrication,
• Tubeless tyres, 90/90 front and 120/80 at the rear,
• Black pain scheme, as available on P180,
• Distinguishing from the existing Pulsar sibling, this bike has a new tank
cowl.
• No Kick Lever, so Only Electric Start
• No chain cover, which enhances the sporty look.
• Rear pegs are taken behind, than those available on commuter bikes, to
give a sporty riding position.
PULSAR 220CC:
Engine::
Type: Single Cylinder Air Cooled, 4 Stroke
Valve: Train 2 Valve
Displacement: 220cc
Bore & Stroke NA
Comp. Ratio NA
Starting: Electric Start only
Ignition/fuelling: Fuel injection (DTS-Fi)
First four stroke engine in the world employing DTS-Fi technology Intelligently
controlled ignition timing for each plug High combustion efficiency Low
performance variability between engines Precise metering of fuel for highest
outputs and lower emissions Easy engine starts in all conditions of temperature
and altitude Best in class fuel economy [ as in beating the Karizma? Is that even
a task? First natural air-cooled 4-stroke engine in India employing a oil cooler
Maintains lube-oil viscosity even under extreme conditions of stress and ambient
temperatures. Also helps in cooling the engine internals First high capacity
engine in India to employ rollers at rocker arm pivits and camshaft interfaces for
low friction First engine in India to have electric start as the sole means of
cranking
PERFORMANCE:
Max. Power: 20 bhp (no rpm claim)
Max. Torque: 1.95 kgm (no rpm claim)
Top speed: 135 kph Fuel economy 50 kpl in 'sane riding'
TRANSMISSION:
Gear Box: 5 Speed Constant Mesh
Clutch: NEW Superior to Pulsar 180/150
ELECTRICALS:
Battery :MF typre, 12V 9Ah
Head Light: Ellipsoidal projector 55W/parabolic 55W H7
Tail light:High intensity LEDs Chassis
Type: Double cradle (new frame)
SUSPENSION::
Front: 37 mm Telescopic Hydraulic Type 130 mm travel
Rear: Ellipitical section Swing Arm With twin Hydraulic Gas-charged Shock
Absorbers; 101 mm travel
BRAKES::
Front: 260mm Disc Type
Rear: 230mm Disc Type
Tyres::
Front 90/90-17 tubeless
Rear 120/80-17 tubeless
DIMENSIONS:
Kerb Weight: 150 kg
Wheel Base: 1,350 mm
Length: 2,035 mm
Width: 750 mm
Overall Height: 1,140 mm
Ground Clearance: 177 mm
Tank Capacity: 15 lTRS(2 LTR RESERVE)
PRODUCT STYLE:
PULSAR 150CC:
• Three colors - black, red & silver

• Smashing looks
• Mean muscular aerodynamic design
• Digital speedometers
• Fuel indicator
• LED tail lamps
• New design seat cowl
PULSAR 180CC:
• Flush fitted LED tail lamp

• Aerodynamic shape
• No tail lamp protuberances
• LCD Speedo & Tachometer Console
• New design seat cowl
• Muscular shaped fuel tank
PULSAR 200CC:
• Other equipment, which are now a standard Pulsar equipment are also
included like LED tail lamps, Headlamp encaged in a black casing (called
the Phantom Headlamp), Digital Console, back lit switches, and split rail
grabs (Available elsewhere only on P220, and not on P150 and P180).
• Colours it is available in are black, red and blue.
Pulsar220cc:
• Comfortable seat for the bike rider.

• Sporty look
• Sleek body
• More in width
• More stylish
• Tough body
PRODUCT DESIGN:
PULSAR 150CC:
• User reported 50-55 kmpl in city conditions

• Under highway conditions user reported upto 62 kmpl
• Petrol Tank Capacity: 15 Ltrs
• Petrol Tank Reserve capacity: 3.2 Ltrs
• Power 10.37kw
PULSAR 180CC:
• User reported 48kms/ltr in city conditions

• About 58-60 kms/ltrs on highways
• Petrol Tank Capacity: 15 Ltrs
• Petrol Tank Reserve capacity: 2 Ltrs
• Power 16.5 kw
PULSAR 200CC:
• User reported 45 kms/ltr in city conditions

• About 50kms/ltrs
• Petrol tank reserve capacity :2ltr
• Petrol tank capacity 15lts.
• Power 18 ps
PULSAR 220CC
• Fast boot time less than less 5 seconds.

• Power 20bhp
BRANDING:
2. BRANDING: - THIS LOGO IS ON EVERY BAJAJ BIKE AND IT GIVES

IDENTITY TO IT.THIS LOGO HELPS TO SEPARATE THE PRODUCT MADE
BY BAJAJ FROM ALL OTHER PRODUCTS.
3. LABELING: it includes the name of the company the logo, the date of
manufacturing of the bike, the address of the company, the price at which it is
bought, how to you it properly and safely, built of the bike, chassis number,
engine number, key number, model, colour, battery number.
4. PACKAGING: There is no such packaging of the bike. it is displayed in the

showroom.
5. PRODUCT SUPPORT SERVICES: it means added benefits of the product.

The bike is insured by Bajaj alliance general insurance co at the time of buying
the bike for a period of 1 year. After 1 year the customer can get the bike insured
from any other company also. At the time of buying 4 services of the bike are
free. So it is an additional benefit that the customer doesn’t have to go anywhere
for getting the services he can easily get the bike serviced from Bajaj authorized
dealer. Accessories of the bike are also available at the Bajaj showroom. Easy
financing of the bike can be done from Bajaj auto finance ltd or at some places
financing is also done by ICICI bank.
PRICE MIX
THERE ARE VARIOUS PRICING STRATEGIES WHICH THE COMPANY

FOLLOWS:
• COMPITION BASED APPRAOACH: in this Bajaj has priced pulsar
keeping in mind its competitors.
PRICE OF PULSAR IN PUNE IS
PULSAR 150 DTSI=rs65000
PULSAR 220 DTSFI=rs87000
PRICE OF
HONDA UNICORN 150CC = rs60000-66800
TCS APACHE 150CC =rs 66000-67000
HERO HONDA HUNK 150CC =rs55000
KRIZMA 225CC =rs72530
So the price strategy followed by bajaj is near to that of its competitors.
• PRODUCT LINE PRICING: it means setting the price between the various
products based on the difference between the the product , customer
evaluation of different features and competition prices. This strategy is
followed by bajaj also.the entire range of pulsar ranges from rs 65000 to rs
87000 approximately.
• OPTIONAL PRODUCT PRICING : It means pricing of optional product
with the main product. For example now various accessories of bajaj
pulsar are available.
Its prices are set by the company in advance. For example:
Price of seat cover is rs 100
Price of taflon coating is rs 450
Price of helmet lock is rs 150
• GEOGRAPHICAL PRICING: Bajaj also practices geographical pricing.

Price of pulsar is different in different states.
For example the difference is shown below
• Bajaj Pulsar 150 cc Price in Delhi: 60,000/- Indian Rupee

• Bajaj Pulsar 150 cc Price in Mumbai: 68,000/- Indian Rupee
• Bajaj Pulsar 150 cc Price in Chennai: 64,000/- Indian Rupee
• Bajaj Pulsar 150cc Price in Bangalore: 65,000/- Indian Rupee
• Bajaj Pulsar 150cc Price in Hyderabad: 64,000/- Indian Rupee
• Bajaj Pulsar 150cc Price in Kolkata: 65,500/- Indian Rupee
• Bajaj Pulsar 150 cc Price in Pune: 62,000/- Indian Rupee
Bajaj Pulsar 180 CC Price

Bajaj Pulsar 200 CC

Bajaj Pulsar 220 cc

• Bajaj Pulsar 220 cc Price in Bangalore: 93,000/- Indian Rupee
• Bajaj Pulsar 220 cc Price in Hyderabad: 92,000/- Indian Rupee
PLACE MIX
All the efforts made by the company to make the product available to
the consumer. It is not possible for the company to maintain contacts with
each and every consumer so there is a proper distribution channel through
which the bikes are transported. The manufacturing of Bajaj pulsar is done
in pune. From pune the bikes are transported to different places in India.
The transportation takes places on road. Big road tankers are there who
transport these bikes to various places across the India.
These bikes are then received by the various dealers who have taken the
dealership of Bajaj. As per their order the bikes are supplied as per the
required design. There is no such facility of online booking of the vehicle.
Dealers are the only people who actually come in contact with the actual
consumer.
Manufacturing unit ------transportation through road-------

dealers----consumers.
Road transports suits the transfer of bikes the most. As the bikes are bulky
and road is the cheapest way to provide the vehicle at the door of the
dealers. transporting through road is over expensive and transporting
through sea is not feasible as it will take a lot of time moreover each and
every state of india is not connected by water . if the goods are
transported through sea then additional money will be required to get the
bikes from the neared sea ports to the door step if dealers via road.
Dealers get commission on the sales of the vehicles. And moreover the
company also gives some allowances to the dealers for promoting the
bikes. Dealers are paid by the company for how much they spend on the
advertisement of the bike.
PROMOTION MIX
Advertising: it is non personal presentation and promotion of ideas done by the

sponsor to persuade, remind or inform.
When a product is launched in the market the company informs the customer
about the product, its uses, its price, its usage and builds the company image in
the mind of the customer.
Persuasive advertising is done to build brand preference, changing the

customer’s perception of the product, persuading the customer to receive a sales
call and persuading the customer to purchase now.
Reminder advertising is done to keep the product in the mind of the customer,
reminding the customer that the product may be needed in future and reminding
the customer where to buy the product.
Bajaj launched Bajaj pulsar dtsi 150 cc . the advertisement gave an entire new
look to the bike. It is depicted in the bike as macho bike. A he bike. Purely meant
for boys. After seeing this advertisement every boy had a desire to own one. the
tagline was “definitely male”
The advertising message was distinct, believable, memorable and very

creative.
Message execution: message execution was done through advertisements. The

advertisement was musical, fantasy, the advertisement built a mood around the
product In a very unusual way .
Shot of two They pause at a

nurses on a bed that has a
round up of a large patient
children's ward under the sheets
Making sure that ...and scream

no one is looking out in delight on
at them, they finding a bike
remove the under it, "It's a
Cut to a vrooming ...speed on a
Pulsar. MVO: "180 highway against
cc, 15 BHP. Solid the backdrop of a
grip. Muscular rough, rocky
style." It terrain and
continues to... finally screeches
In case of Bajaj pulsar 180cc the advertisementto a “digital
says halt biking”. Ads were
successful in conveying the technological superiority of DTSI .
InEven
case ofas
Bajajthe two
pulsar 200 cc Pulsar 200 is being launched with a new
...it turns
campaign revolving round the concept of Free Biking.
nurses saunter Free Bikingits
(as head
defined by
their way.
the brand Pulsar) is all about tackling obstacles. According to company officials,
past the bike-
stand looking MVO: "Bajaj
fondly at the Pulsar.
Pulsar,... Definitely male."
its about how you ride rather than where you ride.
Bajaj pulsar 220 cc In case of new pulsar 220 dtsfi it add says “aage nikal rahe
hai hum” and shows with what comfort the bikers ride their bikes with great
speed they perform their stunts. The logo says PULSER MANIA.
Besides advertising on television Bajaj pulsar is also advertised at the regional

level. Advertisement through newspaper, pamphlets, magazines and even on
fm radio the advertisement is done. Moreover the dealers are given extra
allowance to promote the product. They put banners outside the showroom to
make it more attractive and impressive. The promotion is done through various
sales incentives given to the dealers by the company.

Bajaj LTD

Încărcat de

Informații document

Descriere originală:

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Bajaj LTD

Încărcat de

Drepturi de autor:

Formate disponibile

BAJAJ LTD

VISION: We aim to bring greater happiness to our customers by improving

VARIOUS SBU’S OF BAJAJ LTD.

Bajaj Electricals Ltd. Mukand International Ltd.

Bajaj Electricals has 19 branch offices, a chain of 600 distributors, 3000

GOAL: THE GOAL OF THIS COMPANT IS TO LIGHTEN EACH HOUSE

Chairman & Shekhar Bajaj

Water Heaters OTGs Microwave Ovens Mixers

Room Air Coolers Irons Toasters Electric Kettles

Room Heaters Gas Stoves Water Filters

Magnifique Ceiling Ceiling Fans Table, Pedestal and

Modern Workspace Legend Luminaires Commercial Retail Lighting

Le Magique Renaissance Area Lighting Roadway Lighting

Industrial Lighting Hazardous Area Accessories

Chairman Rahul Bajaj

Mukund international Ltd.

Mukand International Ltd.

Some of its products are:

tools Rotating trolley cranes

Barrels cement plant equipment

Mill head grinding table

Mukand Engineers Ltd.

Specialists in engineering construction. Mukand Engineers Ltd. has substantial

Piping work heavy equipment erection

Mukand Global Finance Ltd.

Address Mukand Global Finance Ltd., Bajaj Bhavan, 3rd Floor,

Business Financial services: fund based activities - loans and

BACHRAJ FACTORIES PVT LTD

JAMNALAL SONS PVT .LTD

Jamnalal Sons Pvt. Ltd.

BACHHRAJ & COMPANY PVT LTD.

Bachhraj & Company Pvt. Ltd.

BRODA INDUSTRIES PVT LTD

Baroda Industries Pvt Ltd.

STAINLESS INDIA LTD

Stainless India Ltd.

BAJAJ HINDUSTAN LTD

BHL’s wholly owned subsidiary, Bajaj Eco-tec Products Limited (BEPL), is

BAJAJ AUTO FINANCE LTD

It provides loans for vehicles and consumer durables.

Televisions, Refrigerators, Air Conditioners, Computers, Washing Machines,

Bajaj Auto Finance Ltd.

Fax 020 - 27407393

Business Financial services including hire purchase financing & leasing

BAJAJ INTERNATIONAL PVT LTD.

The products we work with

• Lightings & Luminaries

Air Coolers Irons Toasters

Mixers Kettles Gas Stoves OTG's

Incandescent Compact Domestic

BAJAJ VENTURES LTD IS HEADQUATERED AT PUNE.

THIS BASICALLY DEALS WITH MANUFACTURING OF VARIOUS TOOLS

Bajaj Ventures is engaged in manufacturing and trading power tools and

Bajaj Ventures Ltd.

Business Manufacturing and trading of power tools and

BAJAJ CONSUMER CARE LTD

BAJAJ ALSO DEALS WITH CONSUMER PRODUCT WHICH ARE TO BE

Bajaj Consumer Care Ltd.

PRODUCTS OF BAJAJ CONSUMER CARE:

HAIR OILS (BAJA AMLA KESH OIL)

SKIN CARE PRODUCTS.

MAHARASHTRA SCOOTERS LTD.