Documente Academic
Documente Profesional
Documente Cultură
March 2011
(Third from left) DOT Secretary Alberto A. Lim and SMART Wireless Chief
Advisor Orlando B. Vea present the mock-up of a customized SIM for the
Department of Tourism in a ceremony formalizing their partnership for the
domestic tourism advocacy campaign “Pilipinas, Tara Na!” With them are
(from left) DOT Undersecretary Daniel G. Corpuz, DOT Domestic Tourism
Promotions Director Cynthia C. Lazo, Perceptions, Inc. CEO Renato E. Nieva
and SMART Wireless Consumer Division Head Danilo J. Mojica).
“The idea is to bring tourism to various destinations in the country and
substantially contribute to their local economies,” conveyed Secretary
Alberto A. Lim.
1
2009 Household Survey on Domestic Visitors conducted by the DOT and the National
Statistics Office
On the other hand, Perceptions, Inc., in addition to the updated music
video, will conduct PR and marketing promotions, launch advertorials
featuring celebrities as endorsers in major publications, and amplify the
campaign through online activities in Facebook, Twitter, and YouTube also
at no cost to the DOT.
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Contact:
EVELYN A. MACAYAYONG
Office of Tourism Information
525-18-05