Strategic Management GAB/GBB 3103

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Assignment I CIve
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l) What do you mean by Strategy? stfaw\q
1.1 DiscusstheoverallstrategyofanyTWOmajorplayers(rivals)inhandphoneindustry.
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1.2 What is the relationship between strategy formulation and strategy implementationi p,^.,i,r- elonwV
an example based on the above. ^pt,rq \n Wry
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2) Panasonic/Sony or JayaJusco/TESCO: Two contrasting Business Models
2. | ) What are the prominent differences between the business models of these two oreanizations?
2,2) What Makes their Strategy a Winner? l4gf
2.3) How are they able to achieve a sustainabldcompetitive advantage?
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r) 3.1) Write down the strategic Vision and Mission of any food 4rf4drink brand OR any computer
brandcompany. , I r ^
3.1) Write down their a) financial objectives b) Sales objectives c) Marketing objectives Clt*n uJgbSt'lrorJ h,n ' J
4) 4.1) From question 3, what kinds of competitive forces are industry members facing? Discuss
briefly based on the Pofter's Five-Forces Model of competition. I hOoL-t
4.2) ln your opinion, what are the key success factors (I(SF) for futur6 competitiveness for the
company?
4.3) Does the Outlook for the Industry Present the Company with an Attractive OxBortunityf UIt(u^,
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Evaluate and conclude by listing down the factors whether the outlook for tiiE-iiffitfi]FG[is
the company with suffrciently attractive prospects for profitability and growth.

From question 3, the "worry list" of issues and problems (ch\ an include such things
d).

a. How to stave off market challenges from new foreign competitors

b. Ilow to combat rivals' price discounting

c. How to reduce the company's high costs to pave the way for price reductions

d. How to sustain the company's present growth rate in light of slowing buyer demand

e. Whether to expand the company's product line

f. Whether to acquire a rival company to correct the company's competitive deficiencies

g. Whether to expand into foreign markets rapidly or cautiously
h. Whether to reposition the company and move to a different strategic group

i. What to do about the aging demographics of the company's customer base

Conclusion: Based on the above list, how do you contain ways to deal with all the strategic
issues and obstacles that stand in the way of the company's financial and competitive suiEG
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 Guidelines to draw up your project assignment ofStrategic Managernent

cRoup pRorECr ASSTGNMENT (2s%)

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I. SELECT ANYONE BUSINESS/COMPANY/SBU/PRODUCT/ SERVICES EG. OF A LARGE ORGANISATION WITH
MORETFTAN l00EMpLoyEES/woRr(ERS.
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2, WRITE A REPORT ABOUT THE COMPANY'S MANAGEMENT PRACTICES / ACTIVITIES THAT INCLUDES:
- INTRODUCTTON and OVERVIEW - briefly introduce the firm, the nature of its business, its size and
financial condition. Maximum of2 pages plus appropriate exhibits.

- VISION, MISSION and OBJECTIVES (Financial. sales and marketing)

- SWOT ANALYSIS (maximum 2 pages)

. STRATEGIC MANAGEMENT
. Evaluate the company's external environment (supplier, buyer, substitute products, new entrants &
nvals)

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weapon lor competmg
. common barners
' f-actors afl-ecting their strength and competitrorl
bargainirrg power

. Evaluate the company's five generic cornpetitive strategies

. Evaluate the company's competltive strategies
o If low-cost provider, or best-cost provider, difl'erentiation and niche
o Show the key elements ofthe strategy or business model

o Evaluate the company's other choices supplementary strategies (Choose 2 only)

. Employ strategic alliances and collaborative partnership
. Merger and acqursition
r Forward or backward vertical integration
o Outsourcing
. i L" . Show their ofl'ensive and def'ensive strategy
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Sk\(/ >' "" | / . Managing ancl motivating employees
. Tying rewards and irlcelttives
. Designing incenti\e colnpensation systems
o Evaluate the company's corporate culture and leadership

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STRATEG'ICISSUES-ccinciselr identrfy2to4MAJORstr*tegi(rt'anagementproblems
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racing the cornpany Marirnum 2 pages [1n. il (Mul lnSt
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\ successful business strategies - make specific, realistic, practical, top mallagement strategic

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4. REeUTREMENTS: ' ffiw*wv\ I
REP.RT
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C NO'I LESS THAN 3OOO WORDS OR I5 PAGES
o WORDINGS MUST BE FONT 12 WITFI TNR / ARIAL AND ONE AND TI'IE HALF SPACING
. INSERT /QUOTE: TABLE OF CONTENTS, PAGE NUMBER, REFERENCE, ETC,

PLEASE COME TO ME FOR CONSULTATION / ADVICE OF THE PROJECT FROM TIME TO TIME.

PLEASE MAKE SURE YOU CALL THE INTERVIEWEE FOR APPOINTMENT. SIIOULD TI{EY REQUIRE A
CONFIRMATION LETTER PLEASE I{EFER TO ME. SUBMIT THE REPORT ON THE PRESENTATION DAY.

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