Jul 10

CONTENT {July 2010 | Volume 2 | Issue 12}
tElEcom
disclaimer: Where opinion is expressed it is that of the author’s and does not necessarily coincide with the editorial views of the publisher or MORE. All information in
09 nsn’s sHow of power

Spectrum should not be seen as something that the govern-
this magazine is verified to the best of author’s and publisher’s ability. However, MORE does not accept responsibility for any loss arising from reliance on it.
ment must use to squeeze money out of private capital
tEchnology
11 afreezing
Convenient style of
food
With technological evolution, the latest and the most com-
mon form of food preservation is freezing. Freezers are now
used by every other household.
EvEnt
12 Ufone fUtsal extravaganza
Youth in Lahore as well as Islamabad enjoyed an extravaganza
of passion for Futsal, blast of music and fun as the craze for
Ufone’s Uth package and soccer continue to rule the minds of all.
14 saMsUng
of 3d tvs
gives a taste
Samsung Electronics, a global leader in digital media, elec-

tronics and mobiles organized a Grand Exhibition of a wide
range of innovative Samsung products in Karachi.
After so many achievements and landmarks,
we are yet to see a mature usage pattern in
Pakistani cellular market. As 3G and 4G is
more concerned about the data and tons of 06 18 Call free
froM laHore
VAS, our companies are still relying mostly on ZONG has launched Location Based Charging (LBC) ‘Lahore
the SMS bundle packages, gift offers for Unlimited’ in Lahore – a special promotion – to maximize
those who activate their forgotten SIMs. It benefits for ZONG subscribers in Lahore.
would be a wise strategy for all the operators
to develop a customer base using VAS in their
daily lives using GPRS/EDGE and get them
ready for a next speedy ride
19 Mobilink new brand
aMbassador, naseeM HaMeed
Mobilink held an exclusive event to pay tribute to Naseem
Hameed, the first Pakistani female athlete to win the short
sprint gold in the 26-years history of the South Asian Games.
21 ‘vibrant ColoUrs’ HigHly
praised at alHaMra
The ‘Vibrant Colours of Pakistan’, a solo photographic exhibi-
tion by Yasir Nisar was launched at the Alhamra Art Gallery
19
on Tuesday.
22 byin pakistan
Mr. yoo beyl-nam
Mr. Yoo Beyl-nam, a Korean photographer conducted his solo
exhibition “In Pakistan” at Alhamra Art Council which was spon-
sored by Samsung Electronics Company and Daewoo Pakistan
09
latEst in tEch
25-26 14
latEst in tEch
28-39
banking
40 Call for tax inCentives for life
insUranCe/takafUl indUstry
Pakistan’s income tax regime has introduced tax incentives
for institutions such as mutual funds and retirement benefit
schemes as well as incentives targeted at individuals.
mobilE PhonEs 25 26
42-43
camEras
44
gadgEts
45
MORE Magazine printed at Banquet Printing Press 28-A, Nisbat Road, Lahore and
published by Mudassar Jehangir Mufti at 2nd Floor, Ali Mansion, 41-A, Lower Mall,
Lahore Tel: 042 2106737 Email: info@apnatime.com
editor-in-Chief Mudassar Jehangir Mufti | group editor Sumaira Mudassar | editor Halima Qureshi |
advertising Manager Ahmed Malik (Lahore), Aamir Malik (Karachi) designer Assaad Chughtai |
Marketing executive Syed Faisal Ahmed, Zain Zahid | international Correspondent Ireland: Alina Amir |US: Ovais Qureshi |
registration no. PCPB 286
{covEr story | Mudassar J Mufti
}
Spectrum should not be seen as something that the government

must use to squeeze money out of private capital
n Through 3G licensing, we will gener- high tech lucrative licenses. country, India, where 3G and broadband
ate good revenues for Pakistan, these are On the other side, the existing opera- licensing has fetched multibillion dollars
the words of Advisor to Prime Minister on tors are still reluctant to pay the hefty to the government. In fact, this entire
Information Technology Mr. Latif Khosa. price for licensing. A senior official from process has earned government of India
The government in its 2010/11 the second leading cellular company re- some 22 billion dollars, far more than the
Budget proposals has revealed non-tax cently talked about the inability of Pak- expected revenue.
revenue target for Pakistan Telecom Au- istani operators to run successfully if It appears that the intention of Pak-
thority (PTA) at Rs. 51 billion compared government asks for too much money. istani government is to fill its pockets
with just Rs1 billion in FY10. Whether 3G Another official from a leading telecom with much needed dollars to address the
will change the way we communicate or company told that government should country's economic challenges following
not but it certainly has become a tool to have introduced 3G much earlier, as we India’s entire licensing process but the
fulfill government’s appetite that is grow- are too late, government is all set to earn market in Pakistan shows different statis-
ing to ease its budget deficit. Govern- something extra out of this. tics than India as Pakistan is currently not
ments, particularly third world countries At a telecom event recently held in Is- a profitable mobile market. India has
around the world are looking forward to lamabad, Mr. Khosa, highlighted the bull- been able to attract large investments
earn something good by awarding these ish mood of investors in the neighboring because of the sheer size of its popula-
6 | more | July 2010 www.apnatime.com

{covEr story}
tion and the potential it represents for vantage of having launched 3G services vate capital.”
mobile broadband services. before the private players. Till date, MTNL After this battle of viability, Airtel’s
Talking about India, the telecom sec- has about 5 lakh 3G subscribers com- chairman has announced that we are not
tor is on a high surge. According to Gart- bined in Delhi and Mumbai. The operator going to offer anything that doesn’t cover
ner, Indian mobile subscriber base will tried lower-pricing strategies selling its 3G the cost. In other words, be prepared to
cross 771 million by 2013. In fact, the total SIMs for the cost of GSM services. It came shell out more than 1000 rupees per
telecom subscriber base for India has al- up with a plethora of offers for its brand month for basic packages for 3G. There
ready reached 638.05 million subscribers 3G Jadoo, but they failed to spell any might be no unlimited packages at all if
with a tele-density of 54.10 adding 16 to magic. The operator's endeavors to pull we are to look at their wired broadband
20 million subscribers every month. 3G subscribers could hardly be trans- packages. 3G spectrum has been sold at
After the launch of 3G services by all formed into tangible results. It bundled its obscene prices in India. Companies who
the operators, it is expected that graph will 3G wireless solutions with Dell laptops have bid on them would have to recover
further rise drastically. The market will defi- just like Wateen in Pakistan did to sell its all of it in stages before they can even
nitely heat up with innovative products WiMax connections by offering note- think about making profits on 3G.
and services which would be beneficial for books for Rs. 2000 per month. Mittal has been quoted as saying sev-
the customers as well for the service The entire process of 3G licensing has eral times now that cheap broadband is
providers. And in this rapidly expanding been criticized by market leader, Bharti. going to remain a dream for Indian con-
market, companies with new and unique Company says, the auction format and se- sumers in the near future.
solutions will emerge as the leaders. vere spectrum shortage along with ensu- When the head of world’s fifth largest
But it is not at all rosy for the Indian ing policy uncertainty drove the prices company is talking to his countrymen in
market itself. Things are getting difficult beyond reasonable levels. such a manner, then why we have to follow
the same dark aspect of the entire process.
There is more to 3G than the faster in-
It appears that the intention of Pakistani government is ternet access and downloads, excess data
to fill its pockets with much needed dollars to address limit, and better video and picture quality.
the country's economic challenges following India’s en- The technology and the capital involved in
tire licensing process but the market in Pakistan shows providing 3G services to the customers is
complex. In fact, 3G operations require
different statistics than India as Pakistan is currently not
large scale investment and are highly risky
a profitable mobile market. India has been able to attract due to increasingly diversified and seg-
large investments because of the sheer size of its popu- mented requirements. Additionally, the in-
lation and the potential it represents for mobile broad- vestment patterns will lead to more
band services diversification in the market. There would
be more direct investment from stake-
holder and strategic investor, borrowing from
there. Companies, MTNL and BSNL, who As a result, we could not achieve our local and international financial market, ven-
had started 3G services months ago, have objective of a pan-India 3G footprint in this dor financing from suppliers and revenue
already asked for a refund from the govern- round. generation from current asset like tower.
ment that amounts to some 290 billion. From the hue and cry, it is obvious In addition, it would be necessary for
MTNL has once again gone through that Manmohan Singh’s government the service providers to have a robust
another year of loss making. The opera- used the 3G auction to tackle India’s bal- network to roll out the 3G services where
tor's revenue dipped 18.7%, totaling at Rs looning budget deficit, it also comes as the scalability of the network would be-
3.6 billion. The downfall in FY 2009-10 was his government faces growing criticism come extremely important. So as to pro-
more than the previous fiscal's 5% de- for its regulation of the sector. vide seamless services to its customers, it
cline. The revenue from wireless services Analysts say, “Spectrum should not be would become increasingly more critical
depleted by 6.3% in 2009-10. The opera- seen as something that the government for the service providers to have the cor-
tor failed to get any mileage from the ad- must use to squeeze money out of pri- rect infrastructure and network, and the
www.apnatime.com July 2010 | more | 7

{covEr story}
appropriate amount of capital. ing fee by 60% from US $25 million to US a long wait for its return on investment.
Even though 3G offers much higher $ 10 million. After so many achievements and
bit rates as compared to 2G, there are Pakistan is soon going to have its 100 landmarks, we are yet to see a mature
other technologies that enable the serv- millionth customer, however, despite a mo- usage pattern in Pakistani cellular market.
ice providers to cater to the ever-increas- bile penetration of just 54 percent, the As 3G and 4G is more concerned about
ing demand for fast wireless broadband. market is fiercely competitive and operator the data and tons of VAS, our companies
These kinds of technically innovation can ARPUs are among the lowest in the world. are still relying mostly on the SMS bundle
not only improved the ROI but can also In 2010, Mobilink’s first quarter ARPU packages, gift offers for those who acti-
cut down the costs of deploying mobile was just US$ 2.8, falling from US$3 a year vate their forgotten SIMs.
broadband networks. All these demands ago. Telenor was the best performing op- It would be a wise strategy for all the
and economical sense have led the serv- erator in the quarter in terms of connec- operators to develop a customer base
ice providers to 4G technologies. tions, just surpassing Mobilink in terms of using VAS in their daily lives using
The possibility cannot be ruled out as quarterly net additions and recording the GPRS/EDGE and get them ready for a
Mobilink has already confirmed months
ago that it is ready for a 4G operation and Airtel’s chairman has announced that we are not going
the statement from Mr. Latif Khosa fur-
to offer anything that doesn’t cover the cost. In other
ther proves the business plan of market
leader. He says, “There is a possibility that
words, be prepared to shell out more than 1000 rupees
simultaneously with 3G licenses, Pakistan per month for basic packages for 3G. Spectrum has been
might also auction the license to operate sold at obscene prices in India. Companies who have bid
the fourth generation mobile phone serv- on them would have to recover all of it in stages before
ices (4G)”. they can even think about making profits on 3G. Cheap
Statistic shows that India has some
broadband is going to remain a dream for Indian con-
480 million potential customers for 3G
services whereas; Pakistan’s total popula-
sumers in the near future.
tion is not even half the size which is cur-
rently 180 million approximately. Though, highest year-on-year connections growth next speedy ride. For example, a current
both the countries have similar kind of (16 percent). However, the unit continued TVC of Telenor Djuice only highlights the
obstacles and challenges to adopt the 3G to make an operating loss for its Norwe- side effects of sending too many SMSes.
services like low GDP per capita, intense gian parent, posting a US$1.4 million loss Hardly, this package convinces the sub-
price pressure in a dominant prepaid mar- for the quarter compared to a US$ 14 mil- scriber to use the mobile phone healthily.
ket, high import taxes on handsets and an lion loss a year ago. Telenor's monthly Even after this long journey of years,
often chaotic distribution network. ARPU in the quarter was US$2.3. operators and government have re-
Operators in Pakistan has been debat- Ufone saw its connections base drop mained unsuccessful to ensure the pri-
ing and arguing for years over PTA’s deci- 4 percent year-on-year in the first quarter. vacy of a subscriber. Even today, mobile
sion. According to them, Pakistan is not Warid Telecom’s connections base shrunk phone subscribers are experiencing the
yet ready for anything like 3G keeping in by 6 percent year-on-year in 1Q10 as it negative results of undocumented SIMs.
view the existing operations and ever de- reined in operating expenditure. Warid The pond hasn’t been cleaned by the reg-
creasing ARPU. According to them, by set- also deactivated 2.7 million subscribers in ulator; it’s full of unregistered SIMs.
ting high 3G license fee, existing the very same quarter. Like India, mergers and buyouts are
operators will struggle to cope with high Zong, the smallest one, launched in 2008 long due. In such an environment, it is the
cost of network deployment, conse- following China Mobile Communications highest responsibility on Government’s
quently leading to inappropriate services Corporation's (CMCC) acquisition of Paktel shoulder, not to think about its budget
and pricing in a highly price-sensitive the previous year, the Chinese firm has in- deficit and short term revenue benefits
market. vested over US$1.6 billion over the last few only. Overall situation has to be made
With a long term vision, Kenyan Gov- years building-out and marketing the net- balanced and favorable for all the stake-
ernment has recently reduced 3G’s licens- work. However, it has admitted that it faces holders. n

{tElEcom}
NSN’s show of power
Group Picture shows ( L- R ) Philip Schutz, Daniel Gunzel, Saad M. Waraich, Mohamed El Ayyat, Mohamed Abdelrehim & Atifa Asghar
at LTE Road Show organized by Nokia Siemens Networks.
n Leading global telecommunications

enabler Nokia Siemens Networks is trans-
forming mobile broadband user experi-
“Leading the evolution of broadband technol-
ence in the Middle East Africa (MEA) ogy means our customers will be the first to
region with its Long-Term Evolution (LTE)
offering that delivers improved and faster
benefit,” added Waraich. “Today, we are rein-
data speeds to support a suite of multi- forcing our vision of helping operators enrich
media and rich call applications.
“The timing of our road show could
customers experience, via a showcase of the
not be more opportune,” said Saad latest next generation mobile broadband tech-
Waraich, Pakistan Country Director for
Nokia Siemens Networks. “With Pakistan’s
nology to mobile operators in the region.”
telecommunication industry witnessing
strong growth, the need for a richer com- Pakistan as it connects rural businesses sire to use mobile and data applications
munications services in Pakistan is raising and consumers to the rest of the world, in Pakistan- surfing the web and applica-
the demand for 3G and 4G. New services enables new ways of doing business and tion downloading – reaches up to 55 per-
now and in the future require higher adds agility to urban enterprises. In fact cent of the population. Usage of audio
speeds at an affordable cost.” as per a Broadband Survey conducted by /music mobile downloading alone has
It is clear that broadband can change Nokia Siemens Networks in 2009, the de- shown an interest rate of 88 percent.

{tElEcom}
LTE is the de-facto evolution path of
the 3G mobile standard that is based on
a full flat IP architecture and is optimized
for data and multimedia traffic. Having
demonstrated the world’s first LTE demo
with data speeds up to 160 Mb/s, Nokia
Siemens Networks has been at the fore-
front of developments in this space.
In Middle East Africa specifically, Nokia
Siemens Networks was behind the re-
gion’s first LTE contract with Zain Bahrain.
“Leading the evolution of broadband
technology means our customers will be
the first to benefit,” added Waraich. “Today,
we are reinforcing our vision of helping
operators enrich customers experience,
via a showcase of the latest next genera-
Saad M. Waraich answering the media queries at the event
tion mobile broadband technology to
mobile operators in the region.”
tainment, digitally-controlled home ap- Networks’ solution is its Flexi Base Station
pliances and much more. that supports multiple technologies from
“What’s more the Nokia Siemens Net- GSM/EDGE and WCDMA/HSPA to LTE on
works LTE proposition is based on software a single platform. Being only 20% of the
upgrades to current 3G networks that are size and weight of a conventional base
Handheld Spectrum Analyzer
LTE will truly revolutionize the region’s

mobile market, changing the way busi-
nesses and individuals communicate. The
technology will unleash a plethora of
new devices such as Internet telephones
and videophones to end user services LTE Demo Equipment that NSN displayed to show its strength
such as teleconferencing, telecommut-
ing, to wider benefits in medical services currently deployed by a majority of re- station, it is energy efficient and designed
such as remote diagnosis, interactive dis- gional mobile operators,” added Waraich to minimize the overall cost of network
tance education, rich multimedia enter- At the heart of the Nokia Siemens operation and maintenance. n

{ Meeraj Alam | tEchnology}
Dawlance Vertical Freezer brings quick chilling performance at

your finger tips. As each compartment is equipped with its own
cooling system, it offers these benefits:
• Performs a quick freezing action that in turn keeps the
food structure intact –giving the food its original taste
and texture
• Stops bacterial growth and enzymes action, hence no
odor and no food deterioration takes place.
This feature is not available in chest freezers where you have
n With technological evolution, the latest and the most common no other choice but to store all kinds of food at the same temper-
form of food preservation is freezing. Freezers are now used by ature. This practice at times deteriorates the quality of food when
every other household. While freezing is considered the most ideal it is thawed.
form of food preservation, according to a research conducted by Dawlance Vertical Freezer takes much less floor space com-
Dawlance 74% of women find it inconvenient to use deep freezers. pared to chest freezer. Available in almost the same size as a regular
The common problems associated with deep freezers are: refrigerator, Dawlance Vertical Freezer can be easily placed in the
1. The tedious task of placing and taking out required food kitchen area. This leads to easy access to food items stored in freezer
essentials particularly when you need them for cooking purpose.
2. Organized food storage and full capacity utilization is a Dawlance Vertical Freezers are available in a sleek design which
challenge makes it a high-end product rather than a big, bulky machine that
3. Cleaning of chest freezer is a major hassle chest freezer is. Thick insulation that is part and parcel of Dawlance
Today’s Pakistani women have an alternative in terms of vertical Vertical Freezer ensures that each section retains cooling for a much
freezer. Introduced by Dawlance in the market, the new vertical longer period in case of power failure.
freezer makes up for all the issues that women have had so far with Cleaning of freezer couldn’t have been easier! With Dawlance
regular deep freezers. Vertical freezer is the ultimate in storage con- Vertical Freezer, there is no need to wait for the freezer to defrost.
venience. With its innovative design and various features, storing Instead you can simply slide out each drawer, wash it with water
food in freezer is now a much simpler and hassle-free task. Dawlance and put it in place in Vertical Freezer.
Vertical Freezer has user-friendly drawers / roll-out baskets that let Now is the time for Pakistani women to forget backache from
the user store food in an organized way and as per the temperature bending over the chest freezer. Using Dawlance Vertical Freezer is al-
requirements of each food item. Drawer-like compartments in most like using a regular refrigerator. Dawlance Vertical Freezer is here
Dawlance Vertical Freezer ensure better cooling retention in case of to bring to you the kind of healthy lifestyle you have never imagined
electricity failure. At the same time, it also allows easy access to all before. The benefits of Dawlance Vertical Freezer combine to offer bet-
compartments. Separate drawers also act as a sealing agent between ter health through better food quality and organized food storage.
different types of food products. For example, Meat which has blood Considering the variety of convenience features that are part
dripping issue can be stored in a separate drawer to avoid its odor of Dawlance Vertical Freezer, its price is surprisingly affordable.
from mixing with other food items. Drawers with a solid front also Adding a new concept to the freezing technology, Dawlance Ver-
make the storage area more enclosed, so less cold air escapes when tical Freezer has got all the right ingredients to make the lives of
you open the freezer. Lower freezing temperatures of less than -18•C Pakistani housewives easier and more organized. Pakistani women
ensure that the food is frozen in the shortest possible time and it would now have a new companion that would let them manage
maintains optimum food quality when used for cooking. their home in a better way. n

{EvEnt}
Ufone recently conducted Futsal matches between local team at Scout Club to celebrate FIFA Worldcup 2010 in its
traditionally vigorous way. Picture shows the winner “PJ” and runner up “Red Devils” at the event.
n Youth in Lahore as well as Islamabad en- Before the grand finale, both at Islam- as well and in the break time it displayed
joyed an extravaganza of passion for Futsal, abad and Lahore, events were made more Ufone Uth ads and FIFA's official song of the
blast of music and fun as the craze for participative as some active spectators world cup 2010 which took crowd on to
Ufone’s Uth package and soccer continue from the crowd were also called down into their toes and they were dancing all the way.
to rule the minds of all. the ground for 10 very short 3 each penalty After the concert two lucky young
The Lahore final of Futsal was played shoot matches in which the maximum spectator each from Lahore and Islam-
between LUMS and Deathrow. After some scorer of each match was given a souvenir abad got PS3 through lucky draw con-
very intense and anxious moments in the shape of Ufone Uth shirt. The finals ducted on the spot.
Deathrow snatched a sensational win over in Lahore and Islamabad were followed by In the end the spectators both in La-
LUMS with four goals to three. The winning a live concert of popular music band “Call hore and Islamabad stayed on as the world
team was awarded with a cash prize of Ru- The band” The Crowd sang and danced all cup first semi final between Netherlands
pees Fifty thousand and the runner up re- the way with almost all the numbers. The and Uruguay was presented live for Lahore
ceived a prize of Rupees twenty five band performed various numbers however football lovers whereas the second thriller
thousand. Whereas the final in Islamabad the ever green 'Sab Bhula kay' received an between Spain and Germany played last
was played between PJ’s and Red Devils in electrifying response from the crowd. night was presented live on the big LED
which PJ’s snatched a sensational win over One LED TV screen was also displayed screen for Islooites as an icing on the cake
arch rivals Red Devils with two goals to nil. at the venues which projected the concert for a very lively and fun filled night. n

{ saddads | covEr story}

{EvEnt}
From (L-R) Mr. Zeshan Qureshi, Manager Mobile Phones, Samsung Electronics, Mr. Steve Han, General Manager Samsung Pakistan,
Mr. Injae Lee, Senior Manager, Samsung wearing the 3D glasses at the event
n Samsung Electronics, a global leader in tionary 3D TVs. For the 1st time in Pakistan, The Festival attracted thousands of
digital media, electronics and mobiles or- this exciting display of innovative products people from all walks of life. The consumers
ganized a Grand Exhibition of a wide range showed glimpses of famous 3D movies on were thrilled by this fantastic display of
of innovative Samsung products in Karachi. Samsung 3D TV screens at the vast Pak- Samsung’s latest products including Digital
Thousands of visitors were provided with a istan Air Force Museum in Karachi. This Cameras, Mobile phones, Air conditioners
first-hand experience of Samsung’s revolu- event held on 3rd and 4th of July 2010. and 3D LED TV products, where the de-

{EvEnt}
lighted visitors appreciated Samsung’s cut-
ting-edge products. The enthusiastic re-
sponse to this exhibition reflects the
strength of Samsung’s technology and the
popularity of its brand in Pakistan.
Distinguished professionals and man-
agement of publications and media along
Mr. Khurram Farooq, Head of TV Division, Samsung Electronics briefing the media
about 3D TV
Miss. Rabiya Siddiqui, Manager PR, Samsung Electronics is seen along with
her colleagues
with consumers including Techies and a highly successful Mega Event. Samsung
bloggers were seen curiously exploring the is the first company to offer a complete 3D
features and technology of 3D TVs at this product line-up including TVs, Blu-ray
innovative show. player and home theater. This vast festival
The General Manager Samsung Pak- at the PAF Museum Karachi also delivered
istan Mr. Steve Han said; “The Samsung the amazing experience of Samsung’s
“Universe” Exhibition in Karachi has sur- highly evolved 3D technology to the con-
passed our expectations and proved to be sumers. In future, our global research will

{EvEnt}
bring more attractive and exciting prod-

ucts for the Pakistani consumers, including
the best-in-class 3D experiences.”
The festival also featured 3 gaming
zones for the consumers with a flair for
gaming technology. Another highlight of
the show was a photo studio where the
participants were getting their pictures
taken and cheerfully walked away with in-
stant print-outs of their photographs. 3D
TV display became the center of attrac-
tion at the Exhibition.
Seen in the picture are Mr. Steve Han, GM Samsung, Pakistan and Mr. Ahmed Fazal,
Director Marketing, Orient along with other dignitaries
Picture shows Steve Han General Manager Samsung and Zeshan Qureshi Head of Mobile
phone division Pakistan and Afghanistan along with their marketing team at their new
Samsung Universe exhibition of innovative products in Karachi.
leisure activities. In addition to 3D LED TV Printers, Side-by-Side Refrigerators, classy

Samsung has its focus on consumer this festival also showcased a wide range Microwaves, and Virus-Free Air-condition-
preferences to lead the way in the devel- of state-of-the-art Digital cameras, Cellu- ers from Samsung. This electronics giant
opment and enhancement of such tech- lar and smart phones including Galaxy, also offers the “Bada mobile platform” and
nologies. Pakistani consumers have Wave-“Bada” phone and Dual-SIM an integrated store of games, navigation,
eagerly waited for the 3D Television tech- phones. Also on display were the fastest social-networking, and other lifestyle ap-
nology to enrich their entertainment and PCs, Thinnest Monitors, high-capability plications called “Samsung Apps”. n


{EvEnt | More Team
}
Call free from Lahore

and converting as much people into sub-
scriber as possible. While talking to Zong’s
official, we came to know that an average of
4000 SIMs are being activated on daily basis.

This is the first time that any mobile
phone company has launched such a facil-
ity in Pakistan. ZONG’s LBC in Lahore is de-
n ZONG launched Location Based Charg-

ing (LBC) ‘Lahore Unlimited’ in Lahore – a
special promotion – to maximize benefits
for ZONG subscribers in Lahore. The activity
was designed keeping in view ZONG'S keen
interest to provide its subscribers with dy-
namic and cost effective benefits for their
loyal customers with its bench-mark net-
work quality in Lahore the ‘Lahore Unlim-
ited’ , a wonderful solution for Laborites. signed to effectively utilize ZONG network
The offer says, you can call any ZONG and expand its subscriber base. ZONG has
number in Pakistan while you are in Lahore introduced concentric layer technology –
and talk unlimited without any charges. The by further strengthening its facilities and al-
price of the package is Rs. 199 per month. ready strong network quality in Lahore.
Company in this regard is doing road shows Salman Wassay, Head of Marketing,

{EvEnt}
sider it an innovative gift for the sub-

scriber of Lahore from ZONG.
At present this offer is valid for Lahore
ZONG, while expressing his views said that make keeping in touch more affordable city and selected suburbs. Calls have to
ZONG is determined to add value to the lives for subscribers in the city with anyone be made from within the area covered by
of its subscribers by making it possible for across the country,” says Salman Wassay. the designated BTS sites while the normal
them to remain in touch as often as they like. “We believe the city of Lahore has im- tariff and other availed packages will be
“Providing our subscribers with the mense potential due to our existing sub- applied outside of the city. Only the call-
best possible rates, simplicity and a wide scriber base and our superior network ing subscriber needs to be in the locality
range of services is the hallmark of the quality.” No one in the cellular industry while the recipient need only be a ZONG
ZONG philosophy. ‘Lahore Unlimited’ will has offered this facility so far and we con- subscriber anywhere in Pakistan. n
Mobilink announces new brand ambassador,

Naseem Hameed
n Mobilink held an exclusive event to
pay tribute to Naseem Hameed, the first
Pakistani female athlete to win the short
sprint gold in the 26-years history of the
South Asian Games.
Mobilink Jazz, Pakistan’s premier prepaid
brand that connects more than 30 million
subscribers has added Naseem to its
panel of brand ambassadors. This move
is aimed to recognize and celebrate
Naseem’s success while also giving the
youth an inspirational icon to look up to.
Unveiled the song capturing Naseem’s
struggle and accomplishments and com- Bilal Munir, VP Marketing, Mobilink delivering the shield to South Asian Sprinter
memorating those who helped her Naseem Hamid

{EvEnt | More Team
}
something about naseem

22-year-old Naseem Hameed from Karachi made headlines when she clocked 11.81 sec-
onds at the South Asian Games in Dhaka in February, 2010 to become Pakistan’s first fe-
male athlete to win the short sprint gold in the 26-years history of the South Asian Games.
Dubbed as the fastest woman in South Asia, Naseem started her career as an athlete while
she was in school. During her time in college, she was noticed by Army coaches and was
allowed to practice in Army grounds near Korangi. She won various local events during
this time and was picked by Pakistan Railways as an athlete. Naseem has received training
from former 100m national champion Maqsood Ahmed.
Naseem’s consistent performance earned her a place to represent Pakistan at the South
Asian Games in Dhaka in 2010 where she brought great honor and pride to her parents,
team, mentors and her country.
President of Pakistan Asif Ali Zardari has appointed Naseem as Ambassador of Sports in
recognition of her success at the SAF Games. Mobilink Jazz has added Naseem Hameed
Manager PR of Mobilink, Sadia Dada as a brand ambassador to inspire the nation and youth in particular.
along with Naseem Hamid
achieve her goals, Bilal Munir Sheikh, Vice seconds to land the 100m gold and the
President Marketing, Mobilink, shared, title of Fastest Woman of South Asia,
“Mobilink Jazz believes strongly in the shared, “It is indeed a great honor to be
bonds we create and the objective of this associated with such a prestigious brand
tribute is to encourage all those who like Mobilink Jazz. I want to thank my par-
dream to reach out their loved ones for ents, especially my mother who believed
support so they can achieve what they in me and always had faith in me. My
Director Syed Noor and Actor Noman

Ijaz at the event
Group of Mobilink Team at the event
want to, and much more. Naseem is a message to the youth is to follow their
hero we all needed and we hope that dreams and always strive to make their
through the Jazz platform she will inspire loved ones proud.”
many more. We are indeed very proud Notable celebrities, socialites, media
and privileged to have her as our Brand community were also present at the to be aired on all leading tv channels
Ambassador.” event along with Jazz Brand team and from July second. Download the song
Speaking to the guests at the ceremony, senior Mobilink employees. from Mobilink’s official website www.mo-
22 year old Naseem, who clocked 11.81 The Jazz Apna Hai tribute video is slated bilinkgsm.com n

{ More Team | EvEnt}
Canon supports ‘Vibrant

Colours’
n The exhibition depicted the coun-
try’s rich cultural heritage and beauty
and its cultural diversity from the Indus
Valley to modern-day Karachi, and was
aimed at highlighting the country’s “true
colours”.
The main subject of the photographer
was the beauty and vastness of the
country. The content varied from the
mundane daily aspects of life, to ele-
ments that are purely human, dealing
with the various facets of Pakistani life.
Curator Tanya Sohail said the photogra-
pher had gone to the remote areas of
the country and taken astonishing pic-
tures, adding that the colour balancing
and composition of the pictures were
Famous Writer and Columnist Attaul Haq Qasmi inaugurating the exhibition
excellent.
had started taking pictures of his surround-

ings while on vacation and on class tours.
He has learned since then, and has special-
ized in scenic beauty, cultural heritage,
sports and fashion photography.
Yasir’s work has been printed and dis-
played at a national and an interna-
tional level in various books, calendars,
travel magazines and newspapers. He
is a professional sports photographer
and has photographed various na-
The exhibition’s aim is to change tional and international sports compe-
people’s perception of Pakistan. titions, including the ICC Champions
Visitors reading the photographic material at
Canon's stall Yasir told Daily Times that Pakistan Trophy 2009 in South Africa. He has ex-
is a richly textured country with a hibited his work in two solo exhibi-
True colours:The theme ‘Vibrant Colours distinguished history and an increasingly tions in Lahore and South Africa and in
of Pakistan’ aims to show the true picture vibrant contemporary cultural scene. He various group exhibitions in Pakistan
of the country as the international media said his aim was to bring out the best of the and the United States of America. He
has focused on a politically turbulent Pak- four provinces and present them all to- has won numerous national awards,
istan, promoting stereotypical images of gether. He said his interest in photography and has launched the first quarterly
a violent country infected by fanaticism. stemmed from his student days when he online tourism magazine. n

{EvEnt | More Team
}
In Pakistan
has assumed Pakistan as his second
home and portrays the land and the peo-
ple of the country beautifully. At the ex-
hibition Mr. Yoo Beyl-nam introduced the
audience to his pictorial experiences
across Pakistan. He refuses the general
perception that Pakistan is dangerous
place, terrorism and poverty-ridden
country. In paradox, he rather discovers
the arrogance and prejudice of the com-
mon people from the pure heartedness
of Pakistani people and particularly the
innocence of children that he could sense
n Mr. Yoo Beyl-nam, a Korean photogra- photography and project a more positive
pher conducted his solo exhibition “In image of Pakistan.
Pakistan” at Alhamra Art Council which The event was also supported by the Em-
was sponsored by Samsung Electronics bassy of Republic of Korea, National
Company and Daewoo Pakistan. Inaugu- Council of Art, and the Ministry of Cul-
rated by the Ambassador of Republic of ture, Government of Pakistan.
Korea, this exhibition aimed to promote This young photographer and traveler


{EvEnt}
through his visits. So he tries to show the
people of Pakistan and its inhabitants as
they are overcoming such prejudice. It is
his belief that if one approaches to an-
other people with open heart, then they
will also treat you in the same way.
The General Manager Samsung Pakistan
Mr. Steve Han expressed his opinion by
saying; “This exhibition will help in pro-
moting the landscape, culture and
warmth of the people of Pakistan. Besides
that, it also reflects the ties between the
people of Korea and Pakistan. Samsung
seeks to further strengthen these rela-
tions by providing the most innovative
Samsung Team at the stall
high-quality products from Korea”.
Pakistan is a very good place to invest, again. We are also expanding our routes
yes, there are problems like terrorism but to the other parts of the country.
most of the times these things are mis- The photographer Yoo-Beyl-nam came to
guided and misunderstood by others. Pakistan in the year 2000 and the trip
President and CEO, There are issues but that is all around the changed his course of life from being a
Daeewo Pakistan, world and I think it is really worthwhile to sculptor to a professional photographer.
Chang IL Kim invest in Pakistan. I would really like to in- Yoo has also published a book, titled “In-
vite my fellows in Korea and other part of shaAllah” in 2006 in which he introduced
President and CEO, Daeewo Pakistan, the world to do investment in Pakistan. the people and the natural scenery of
Chang IL Kim talked to More Magazine To a question he said, “Government is Pakistan, through the photographs he
and said, “ The activity today was really doing a good job for the promotion of captured during his trip through Pak-
nice. Lahore is the cultural hub of Pak- tourism in Pakistan, on our end, we are istan. He has already held several exhibi-
istan and I would like to convey this mes- expanding our routes to the north. In the tions of his photography in Seoul, Korea.
sage to other people across the world last few years we could not expand in During his several television and Radio
that how warm hearted Pakistanis are. Swat area but now after the successful appearances, he says that he is deeply in-
Everyone knows that Pakistan is full of military operation everything has been spired by the people, places, culture and
natural resources. cleared and we have started to expand traditions of Pakistan. n
Group photo of Daewoo Pakistan Team, Group Editor MORE, Sumaira Mudassar is also seen on right

{latEst in tEch}
3d video Camera
Dxg Technology Corp. recently introduced the world’s
first 3D digital video camera called 3D View. The DVX-
5D7 is a unique digital video camera is able to shoot
and playback 3D and 2D video images by adopting
parallax barrier auto-stereoscopic technology with-
out the need for 3D glasses. But for a user to fully ap-
preciate the 3D video experience, a 3D digital photo
frame or 3D digital LCD monitor is required.
Apple is Foxconn's biggest customer.Foxconn

is preparing to shift part of its production of
Apple gadgets from Shenzhen to north and
central China, amid a greater willingness
from the US company to work with factories
away from its long-time Chinese hub.Recent
protestors from SACOM (Students and Schol-
ars Against Corporate Misbehaviour) burned
effigies of Apple products during a demon-
Indian actor Aamir Khan poses for a picture with Samsung
stration near the offices of Foxconn in Hong
smartphones during a product launch Samsung Wave and
Kong. The founder of Taiwan's Foxconn Group broke his silence over a string of suicides by its employees
Samsung Galaxy. The Samsung Wave is the first phone to
in China, denying the deaths were related to conditions at the technology giant's factories.
use Samsung's Bada mobile operating system. It's designed
to bring the smartphone experience to everyone, regardless
Cooler Master has launched a hard- of cost or geographic location. The Wave's camera can take
ware giveaway in order to promote 720p video, and has a wealth of options such as auto-focus,
the launch of its new Silent Pro anti-shake, auto-contrast and blink detection. The resulting
Gold Series Power Supplies offer- pictures are sharp and crispy.
ing some cool prizes.The giveaway
includes a flash game lucky draw
every week winning you some
gold trinkets along with cooler
master products like the Haf X Gold
case, V6 CPU cooler, a 64GB SSD
and a Gold USB drive while the
owners of the Silent Pro Gold Series
can use their serial number to
enter in the GTX480 lucky draw
along with every other goodies.
Nothing will make your entire family

GIGABYTE 14-inch M1405 reflects GIGABYTE’s continuous ef-
cringe more than you wearing around a
forts to match the tastes of end user combining great design
Hatcam. Sure, it means all the hands-
and looks with powerful computing experience. M1405 in Dark
free videos that you could ever desire,
Blue, Wine Red, Bright Gold and Silver, instantly attracts the
but you’ll still look like a dork. Now
eye, and what sets it apart is its powerful docking station with
there are certain cases where some
NVIDIAR GT220 graphic card, delivering desktop like graphic
things prove more important than look-
performance. The innovative docking station greatly expands
ing like a sane human being. Like if no
the connectivity of M1405 up to extra 2 displays, all at once,
one ever believes you when you say
providing a wide desktop utilizing up to 3 displays. The M1405
how big the fish was that you almost
offers a long lasting computing experience through unique de-
caught, now you can have proof.
sign of the optical disk drive which can be easily exchanged for
These hats come in blaze orange, khaki,
a second battery, extending the battery life up to 10 hours. GI-
camo, forest green and pink. The design was actually created by Randy Peterson who loves hunting
GABYTE M1405 combines great looks and design with powerful
and fishing. Although this was made for the outdoorsy types, I’m sure you could find other uses for
computing experience, a complete and powerful desktop re-
it. The hat alone is $34.99 and the full kit is priced at $204.99
placement solution with great innovation.

{latEst in tEch}
Horizon Minipak: first fuel Cell Charger

Horizon Fuel Cell Technologies has launched a pocket-sized fuel cell charger, aimed at the huge
global market for portable consumer electronics. Horizon says the MiniPak® is the world’s first fuel
cell product to compete on cost with both disposable and rechargeable batteries. And a single re-
fillable cartridge supplies as much power over its life as 1000 disposable AA alkaline batteries.
The MiniPak ‘personal power center’ delivers 1.5–2 W of continuous power using a standard USB
port, and uses refillable fuel cartridges able to store up to 12 Wh of net energy. It is designed to
charge small portable electronic devices, such as cell phones, smart phones, MP3/MP4 players, and
GPS devices. It also frees up the many USB applications that can be connected to and powered by
PCs, such as flashlights, wireless speaker systems, fans etc.
The MiniPak micro fuel cell uses a combination of Horizon’s mass-produced PEM fuel cells and a
new low-cost metal hydride storage solution, which is able to store hydrogen safely as a dry, non-
toxic and non-pressurized material. The fuel cartridge contains a metallic sponge that can absorb hydrogen and form a solid hydride.
tough job to market

nintendo 3ds
Don’t you just hate it when you have
to wear glasses on top of your nor-
mal glasses just to watch a movie
that’s in 3D? With Nintendo's new
3DS, you don't need to wear the
extra glasses to experience the 3D
effects. With this advanced product,
the company is in a fix, how to mar-
ket it.
3DS boss Hideki Konno admitted
that the company will have to look
beyond "traditional advertising
methods."
"We are constantly discussing how
to market the product," he said.
"Our internal PR departments are
A staff member of high-tech company IDesia displays a gadget that helps
saying that we should use cinema
computer users check their stress and mood levels. The new gadget that
advertising, because cinemas are
helps computer users check their stress and mood levels was unveiled just
capable of showing 3D movies." Seems like a smart idea, but there's a catch. "Our key point
recently at Asia's biggest IT trade fair uses a person's unique heartbeat to
with 3DS is that you don't need glasses, which you obviously need to use in cinemas," he
tell whether they need to take some time out to relax.
added. "So we think regular marketing and promotional activities will be very tricky for
us. I think that a lot of awareness about 3DS will be spread by word of mouth."
eCg Machine Cum smartphone

Are you having chest pains and wondering if you should rush to hospital? The EPI Life, could be what you need.
At first glance, the 106-gram (3.7-ounce) touch-screen phone looks like any other fancy smartphone, but its tiny frame also
holds an electrocardiogram (ECG) machine, which can put your heart reading literally at your fingertips.
An ECG, which can detect abnormal heart rhythms, is usually carried out at a hospital or clinic, but Chow U-Jin, medical director
at Ephone International, which developed the EPI Life, said the device is able to condense the whole ECG process onto a mobile
platform, making it a life-saving gadget.
And when it's not on medical duty, EPI Life works just like a normal phone.
Inside this device there exists an ECG machine, which allows a non-medically trained person to perform an ECG by him or herself
just by touching their fingers on the sides of the phone, stated AFP.
Instead of having to run off to a clinic whenever you have chest pains, you do the ECG immediately and that's where you have
the maximum chance of capturing an abnormal rhythm.
The phone, which has been launched in Singapore, is aiming to sell 10,000 to 15,000 units in Malaysia, Indonesia and Hong
Kong by the end of this year.

{latEst in tEch}

{month in focus}
standard Chartered and advance telecom in agreement

n Standard Chartered and Advance
Telecom signed an agreement for
Straight2Bank, Standard Chartered Bank’s
electronic banking platform.
Standard Chartered’s relationship with
its clients is a manifestation of its commit-
ment to Pakistan. The bank is keen on build-
ing long term partnerships with its clients
by offering banking solutions that help add
value to their businesses. Straight2Bank is
one such global product. It is a tool to effi-
ciently execute and monitor cash manage-
ment, foreign exchange and trade finance
activities. It also offers a wide range of pay-
ment solutions on a single platform. This in-
cludes transfers, corporate cheques, pay Seen in the photograph below are Mr. Imran Ahad, Managing Director, Origination
orders, payroll and telegraphic transfers. and Client Coverage and Mr. Rizwan Majeed, COO Advance Telecom, along with their
Commenting on this occasion, Mr. respective teams.
Imran Ahad, Managing Director, Origina-
tion and Client Coverage, Standard Char- Advance Telecom, with approx 40% share said” I am impressed with the functionality
tered said, “Standard Chartered, consistent of the USD 360 million cell phone market in of the Straight2bank product. Using the
with our brand promise of being here for Pakistan, will move to Straight2Bank from Au- Straight2Bank electronic platform has led
good for our clients, offers banking solu- gust 1, 2010. Share of Advance Telecom in the to improved workflow within the company,
tions and products that greatly enhance Nokia official cell phone market in Pakistan is resulting in considerable time saving in pro-
our clients’ operational efficiency. We be- close to 60%. It is hoped that for Advance cessing of transactions especially with re-
lieve that this product offering to Advance Telecom, adopting this product will lead to re- gards to opening of Letters of Credit. I am
Telecom will go a long way in helping Ad- duction in internal costs, facilitate reconcilia- confident that this product will contribute
vance Telecom further streamline their tion and enhance their control levels. in helping Advance Telecom further ce-
business operations through efficient and Commenting on the agreement, Mr. ment its leadership position in the mobile
secure cash management solutions.” Rizwan Majeed, COO Advance Telecom phone market.”
enjoy Jazz foosball league

battleground then hurry up and give your best shot
to beat the Jazz foosball team in the JFL.
Log on to www.mobilinkgsm.com/jfl create
your team by inviting your friends and get your
game on!
how to Play:
step 1: register yourself
Click on the Login tab at the top right hand corner
of the page and then click on the “Register now” but-
ton. Fill in the required details.
step 2: create your team
In order to play it is mandatory for you to create your
team. Send out invitations to three friends, by pro-
viding their email addresses.
step 3: manage your team
Once you’ve created your team you become the
n Mobilink Jazz brings for all fast-paced, action loving foosball team manager. You have the option to:
players the ultimate online foosball experience like no other. Mo- • Hire players who are already registered, but are not a part of
bilink Jazz challenges you and your team to beat the Jazz foosball any team, only if you have an empty player slot.
team and win exclusive Mobilink goody bags by playing your team • Invite someone who is not registered to join your team, only if
to the top of Jazz Foosball League (JFL). you have an empty player slot.
If you think you are a foosball-pro and online gaming is your • Kick-out players you think are inactive or not doing good.

{month in focus}
zabardast recharge offer

n Mobilink Jazz brings yet another exciting offer for its valued customers where free minutes
and Free SMS will be awarded immediately on every recharge of Rs. 100 or more. That’s not all.
On recharge of Rs. 500 and above, Jazz customers will be entitled to enter into a lucky draw to
win three 1800cc Cars and Return air tickets to the destination of their choice anywhere in the
world!
If you are a Jazz customer then here’s what you immediately get on every recharge of:
recharge incentive
Rs 100-299 30 minutes 30 SMS
Rs1000 and above 1000 minutes 1000 SMS
3g launch after Consultation from

stakeholders
n “We are committed to take all possible measures for the
growth of telecom sector of the country. All stakeholders of the in-
dustry will be taken on board before finalizing the policy for 3G
broadband technology and after an extensive analysis and discus-
sion, this technology will be launched in the country” said Minister
In charge for IT, Sardar Mohammad Latif Khan Khosa while address-
ing a seminar on 3G mobile broadband technology as chief guest,
organized by PTA in collaboration with Qualcomm and Central
Asian Cellular Forum (CASF).
On this occasion Secretary IT, Naguibullah Malik was the guest
of honour while Chairman Pakistan Telecommunication Authority
(PTA), Dr. Mohammed Yaseen moderated the panel discussions
among the participants of the event. Representatives from the IT
& telecom industry and academia also participated in the seminar
Chairman PTA, Dr. Muhammad Yaseen presenting a momento
titled “Connecting Pakistan Through 3G Mobile Broadband”.
to Minister IT, Sardar Muhammad Latif Khan Khosa at seminar
Addressing the seminar, Sardar Muhammad Latif Khan Khosa
on 3G. Secretary IT, Nugaib Ullah Malik is also seen in the photo
said that the telecom sector of Pakistan has seen unprecedented
growth ever since the deregulation of the industry. He said that
currently our teledensity stands at 63.5% and we are well on our modern technology to the people; they will learn how to make best
way to cross the 100 million mobile subscribers mark in the near of the services to their advantage, he added. He said that 3G Mobile
future. The past two years have also seen broadband growth of Broadband will ensure availability of a number of data intensive
150%, never before experienced, he added. value added services such as real-time access to medical records,
The Minister said that the recent auction results of 3G spec- on demand TV, e-education, cloud computing, video calls real-time
trum, in India, ending at US$ 15 billion is a sign of bullish mood of weather forecasts and advisory for farmers and many more.
investors in introducing latest telecom facilities in this region. He While chairing the panel discussions Chairman PTA, Dr. Mo-
appreciated PTA’s initiative of inviting all stakeholders of the sector hammad Yaseen said that 3G can act as catalyst in the proliferation
at one platform to have a healthy discussion on challenges being of broadband and it can bring positive growth in all segments of
faced by the Pakistan’s telecom market for the launch of 3G tech- the national economy. He asked mobile operators to give serious
nology. He said that PTA should arrange such forums in other consideration to the early launch of 3G technology in Pakistan so
provincial capitals of the country as well to enlarge the scope of that the consumers can avail latest telecom and data services.
input being received from the all concerned stakeholders. Senior Director Global Business Development Qualcomm, Ra-
On this occasion, Mr. Naguibullah Malik said that telecom sec- heel Kamal also talked on the occasion. During the Seminar, Local
tor of Pakistan has seen an admirable growth during the last five and international experts also delivered presentations on 3G mo-
years which is clearly reflected by the sharp rise in teledensity from bile Broadband service. The objective of this seminar was to delib-
a meager 12% to 63% since 2005. He said that before the deregu- erate upon the regulatory, policy and technical challenges in
lation we could only guess benefits of telecom for our people but connecting Pakistan through 3G Mobile Broadband. During the
today we exactly know how it benefits each segment of society seminar participants gave their recommendations for the introduc-
and age group. Our job is to ensure cheap and easy availability of tion of 3G services in Pakistan.

{month in focus}
rs. 30 billion loss is not true ptCl reinforces Migration

of digits from 7 to 8
n The increases in Approved Settlement Rates (ASR) are made on
the basis that the level of ASR directly affects the contributions towards
USF for proliferation of telecom services and the same was increased to
help the Government to expand the USF projects in remote areas. Num- n As per the instructions of PTA, Pakistan Telecom-
ber of projects has lately been completed by USF Fund in Sindh and munication Company Ltd (PTCL) shifted its fixed line
Balochistan. Five Optical Fibre projects costing Rs. 4.5 Billion and Twelve number plan from 7 to 8 digit series in July 2009. Initially
Broadband projects costing Rs. 6.35 Billion have already been awarded. migration from 7 series to 8 digit series has been imple-
Owing to this, the broadband proliferation has increased manifold in Pak- mented in Lahore and Karachi only.
istan showing a growth of 150%, thus putting Pakistan amongst the top Digit “3” was added to all existing 7 digits numbers
ten countries in the world in terms of growth. The broadband subscribers of Karachi and Lahore except the numbers starting with
have reached approximately 0.8 Million. Therefore as reported in certain “9”. Another digit “9” was added in all existing numbers
sections of the media, government has not suffered a loss of Rs 30 billion starting from “9”. It is important to understand that
on account of collection of Access Promotion Contribution (APC). extra digits have been added to the existing phone
On account of APC for USF, PTA was collecting Rs.12 million/month numbers and not the area codes. Army exchanges are
in January, 2005, Rs.85 million in October, 2007, Rs.86 million in May, exempted from this change and their numbers would
2008 while Rs.1083 million/month and Rs.1564 million/month in Feb, remain the same.
2009 and July, 2009 respectively. In fact, as data shows, changes in the For customer with awareness and facilitation for
APC and ASR over the period of time have helped in increase of rev- PTCL requested PTA that the new series plan should run
enues to the USF Fund. parallel to old one for a period of one year w.e.f July 01,
Historically, when ASR was at its minimum level from October 09 till July 01st, 2010. However at the completion of this
2007-April 2008, the average monthly minutes were 499 Million per period to ensure connectivity and customer conven-
month. In May 2008, when the ASR was increased to 10 cents/minute, ience, customers would now hear an announcement ad-
there was no negative impact on the traffic pattern due to the instal- vising them to add digit 3 or 9 to get through on PTCL
lation of equipment to curb grey traffic. From May 2008 onwards, av- Karachi and Lahore incase they forget to dial the new re-
erage incoming traffic remained at 500 plus Million minutes per quired digit.
month, resulting in an increase in APC for USF contribution of US$ 14 SEVP Commercial Naveed Saeed said PTCL in this re-
Million per month (May 2008-Jan 2009) which further increased to US$ gard also plans to run an awareness campaign to save our
22 Million per month from February 2009 to June 2009 when PTA in- customers from any inconvenience and connect them
creased the ASR to 12.5 cents/minute. Since the reported traffic never without any problems.
reached to the level of one billion minutes per month even when ASR Aasif Inam EVP Consumer Services said this will
was at its minimum level, the assumption that the legal traffic fell apply to all callers calling on PTCL landline in Lahore
below 400 Million minutes per month, thereby resulting in a loss of Rs and Karachi from PTCL landline, Mobile, NTC, SCO or
30 Billion, as being projected in the media, is not based on facts. other LLOs and we are specially focusing upon publiciz-
Another reason for increase in ASR is that the earlier reductions in ing the change to save our customers from facing any
ASR were not passed on to the end users by foreign operators who con- inconvenience.
tinued to charge high tariffs from users calling Pakistan from abroad
and the same was conveyed to PTA through complaints from Pakistani
expatriates. The Telecom Act 1996 and APC Regulations empower PTA
to revise ASR/APC which PTA carries out after the due consultation with
telecom operators through a fair and transparent method. And the de-
cision of PTA is appealable in the courts as well.
PTA conducted 28 successful raids, on grey traffickers, since March
2009, which included small and big gateway operators. Number of per-
sons including foreigners were also apprehended. In the campaign
against illegal telephony 20,092 mobile SIMs were blocked. Further-
more, licenses of Local Loop operators and LDI operators were sus-
pended, while LDI operators were also fined on this account. Thousands
of operators/equipments involved into grey traffic are being blocked
every month. PTA has saved Rs.1.5 billion (US$ 18 Million per month)
so far by taking action against the illegal operators and after installation
of latest equipment in April 2008 at PTA.
It is pertinent to mention here that PTA has established a dedicated Vig-
ilance Cell of experts whose expertise are well recognized in monitoring
such illegal telecom traffic with the help of state-of-the-art equipment to
Wi-tribe Team during a walk-a-cause and tree planting ac-
curb the grey traffic. International regulators have shown their interest to
tivity conducted as part of wi-tribe's WOW CSR initiative
acquire similar system to curb grey traffic in their respective jurisdictions.

{month in focus}
re-kindling partnership with Ufone

n ACCA Pakistan recently awarded
Approved Employer status to Ufone. Cur-
rently, Ufone has 20 ACCA trainees work-
ing in the audit and finance department
to complete their PER (Practical Experi-
ence Requirement), which is a mandatory
milestone towards attainment of the
ACCA membership.
Ufone is a Gold Approved Employer,
a prestigious title endowed by ACCA to
appreciate the unwavering commitment
of an organization towards development
of ACCA professionals. This is proof of
Ufone’s continuous strife towards estab-
lishing best practices and international
innovation and expertise. The partner- tion. He added, ‘ACCA talent fits very well
standards in internal and external opera-
ship with ACCA will help us achieve this with Ufone’s organizational culture of in-
tional processes of the organization.
goal to a great extent with finance func- novation.
Mr. Arif Masud Mirza, Head of ACCA
tion being the backbone of the business The ACCA Approved Employer
Pakistan presented the Approved Em-
strategy,’ commented Mr. Nadeem Khan. scheme is a 360 degree solution for re-
ployer certificate to Mr. Nadeem Khan,
Mr. Arif Masud Mirza, Head of ACCA cruitment, retention and development of
Chief Financial Officer, Ufone. ‘As the
Pakistan lauded Ufone for their continu- Accounting and Finance professionals
world of telecommunications advances,
ous support and extended commitment who not only come with an in-depth
Ufone promises its customers to stay
towards helping Ufone in tackling key de- knowledge and skill background but also
ahead and to achieve this, an organiza-
velopment issues of finance professionals deliver to the standards of professional-
tion must have the right people with the
and establishing a diligent finance func- ism and ethics’.
right set of skills, who can lead with their
Ufone introduces fUtsal in pakistan

hore and Karachi in the first half of
July this year. Out of the two day ac-
tivity at each of the three stations,
day one will conclude with under-
ground bands performing live. On
day two, the final of that city will be
played followed by a concert of the
very renowned 'Call the Band' for
which the passes are available in all
three cities with the Uth squad,
comprising of the very talented Uth
brand ambassadors. The Uth am-
n Ufone is celebrating Football World Cup 2010 with gusto and bassadors shall inform the youth about the recently launched 'Uth
gaiety as the company kick started Uth FUTSAL (A shorter or “T20 Package' which is professionally crafted to cater for the needs of the
version” of Football) in its traditionally vigorous way in the country. youth of Pakistan.
Uth FUTSAL has been launched with exciting promotions in Is- The first match of this series will be held in Lahore on July 5th
lamabad, Lahore and Karachi. The idea is unique since it caters well followed by final on 6th. On the same pattern, a two day activity will
for time constraints and paucity of play grounds. FUTSAL is a variant be hosted in Islamabad on the 6th & 7th similarly in Karachi on the
of football that is played on a smaller playing surface. This name is 10th & 11th.
derived from Portuguese and Spanish words which can be trans- Mr. Akbar Khan Chief Marketing Officer Ufone said, "The youth
lated as "hall football." The game is played on a surface delimited by is the future of the country and Ufone’s Uth package has been de-
lines and between two teams of five players, one of whom is the signed to ensure we cater to each of the youths likes. Being a part
goalkeeper and is played with a smaller ball with less bounce than of the Uth family is sure to bring many surprises for the youth of Pak-
a regulation football. istan". "FUTSAL is only the beginning of many of the surprises
Organized according to international standards of this game, planned for our valued customers. As always Ufone is striving to
Ufone will host a back-to-back chain of matches in Islamabad, La- bring a smile to all segments of the society", he added.

{month in focus}
warid and Mobile zone warid expands 500 Cities

signs Contract n Warid Telecom (Pvt.) Ltd. achieves another milestone
by expanding its quality network services to 500 cities of Pak-
istan. Connecting all major cities, rural areas, small villages
and towns the network covers a road length area of 12500KM
across Pakistan. Warid’s commitment to excellence and un-
paralleled network experience has led it to provide coverage
in extremely difficult terrain of South-West Punjab collabora-
tion with USFCo for DG Khan Lot. Being acknowledged as
most reliable network service provider the company is also
the first one to introduce proper In-Building Solution with Dis-
tributed Antennae System (DAS) in Pakistan. Currently Warid
has 66 IBS on Air in the network that covers buildings include
all Airports, Major Shopping Malls, Major Hotels and Impor-
tant Corporate Buildings. With an ambition to maintain and
deliver unmatched high quality network experience to every
nook and corner of the country Warid is pursuing an aggres-
sive expansion strategy to spread its network coverage from
n Warid Telecom (Pvt.) Ltd. and Mobile Zone signed a con- cosmopolitan cities to smaller towns and villages of Pakistan.
tract at MZ Lahore office, through which customers will get
Warid Golden or Silver number on commitment and 2 line rents
worth money back after 6 months along with Samsung handset
with MZ warranty. Seen in the picture sitting from right Mr.
zong launches lowest
Akbar Khan Head of strategic Alliance Warid Telecom with Mr.
Ifran Aziz, Director Mobile Zone. Standing at back from right Mr
rate, 67 paisa per min
Hassan Awan, Taimoor Kully & Syed Waqar. n ZONG, in an extraordinary move, has launched Pak-
istan’s lowest call rate of 67 paisa per minute with the same
Jam-a-Jingle for dell charge being applicable to calls to any other network at any
time. The package is designed to offer ZONG subscribers with
the greatest value for the least expense.
n Dell Pakistan has recently launched a jingle competi- The new package is part of ZONG’s new array of products
tion for its Face book fans named “Jam a Jingle for Dell”. Fans and services with which the company is rewarding its sub-
are invited to ignite their creative talents and compose jingles scribers. At 67 paisa per minute ZONG is making keeping in
for Dell. The winner of the competition will be awarded with touch extremely economical. The new package, unlike many
a cash prize of Rs.50, 000. other offerings in the market, gives benefit for both no on-net,
Head of Marketing for CSMB at Dell Pakistan, Nubla off-net calls. A ZONG subscriber can call any other network for
Iftikhar stated, “Dell as a stylish brand is happy to engage the the same tariff. In addition to the lowered call charges, this
youth by giving them the opportunity to express their musi- package also offers unlimited free SMS with the best rates.
cal talent with respect to the emotive association they have Salman Wassay, Head of Marketing, ZONG, said, “ZONG is
with Dell”. repeatedly taking steps to provide the greatest value to our
This exciting competition will continue till July 10, 2010 subscribers. Reduced call rates across the board is one benefit
during which fans will post their musical compositions on we are proud to give our loyal customers.”
Dell’s fan page. Later in the competition fans will be able to He added that price moves are only one way in which we
vote for the best jingle. The top voted compositions will be serve our subscribers but it is a key strength of the organization.
handed over to popular VJ Dino and VJ Anoushey who will be Acknowledging the need to have economical ways to call off-
choosing the winner of this competition for the cash prize. net numbers is a central part of the philosophy of this package.
n Intel Pakistan recently launched a float activity with the latest

Intel technology such as the Atom based computers and the new 2010
Core Processor Family showcased for the Pakistani consumers. The float
in partnership with Viper Technology is scheduled to tour across the na-
tion targeting all education institutes and general public to create
awareness about latest technology and affordability for every man. The
campaign is a means of promoting computer literacy in Pakistan. Picture
shows the set-up inside the Intel Float where people are observing the
latest Intel products and learning more about information technology
from the Intel team.

{month in focus}
dell sponsors pakistan’s first ever blog awards

n Dell recently sponsored Pakistan’s
first ever blog awards ceremony held at a
local hotel in Karachi. It was a pioneering
event in which Pakistani blogs were
awarded for their brilliant content and qual-
ity. Altogether 207 blogs participated in the
competition in the 41 defined categories.
The participating blogs were scrutinized
and judged by 14 experts from different
fields. The main categories were technology,
politics, education, humor, business, science,
health care, Urdu blogs, celebrities, automo-
biles, literature, sports, photo blogs, music
blogs, video blogs, food blogs and many
others.
The competition was hard-hitting
among blogs of different categories; one
blog in each field was chosen among them
and awarded as the best blog. More than Head of Marketing CSMB at Dell Pakistan, Nubla Iftikhar presenting an award at
300 people, including bloggers, technology Pakistan’s First Blog Awards ceremony.
experts and industry specialists participated
in the awards distribution ceremony and en-
lightened the evening. have pioneered the concept of recognizing esting content.”
Head of Marketing for CSMB at Dell Pak- talent in Pakistani blogs; there’s a lot of en- Nubla Iftikhar was also one of the judges
istan, Nubla Iftikhar stated, “Dell is happy to thusiasm, skill and the urge to create inter- from the panel of the blog awards.
number 1 memory manufacturer, kingston

n iSuppli and DRAMeXchange, the third-party market research organiza-
tions, both, recently announced that Kingston Technology is ranked as the
world's number-one memory module manufacturer for the third-party memory
market in 2009. To share the joy of success and the secret behind it, Kingston
Technology Company, Inc., the independent world leader in memory products
held “Kingston Insider Premiere” party during Computex 2010 and disclosed
company’s history and latest product information. The party started with an ex-
clusive opening video called “Kingston Insider” which unveiled Kingston’s secrets
of success to maintain leadership in memory market for the past 23 years. Then
it was followed by highlight of event, the showcase of “Twin” SSDNow by two
beautiful twin models.
In addition to Kingston SSDNow V-series 30GB twin pack, Kingston also
demonstrated the latest memory module and flash products, including HyperX
H2O, HyperX blu, HyperX LoVo, the fastest RAM in the world, HyperX 2544Mhz
(See the video on YouTube: http://www.youtube.com/watch?v=6if7jVsZv28), USB
3.0 HyperX SSD, SDXC 64GB, Kingston SSDNow product family, and lots of
Kingston’s products at the FUN Party.
“In 2009, Kingston not only reached revenue of 4.1 billion USD, but also was
positioned again as the leading independent memory module manufacturer
according to the recent survey from the third-party market research organiza-
tions (iSuppli 2010 / DRAMeXchange 2010),” said Scott Chen, Vice President, APAC
Region, Kingston Technology. “This contribution comes from the great support
of our loyal customers, vendors, media friends, channel and alliance partners. To
meet end customers’ expectation, Kingston will continue developing new prod-
ucts and providing quality services. In 2010, our main focus is to expand the mar-
ket share of both SSD and HyperX product lines and gain a stronger foothold in
this burgeoning area.”

{month in focus}
samsung unleashes wave and Champ

n Samsung Electronics Co. Ltd. a ership with the overall touch-screen surround delivery transforms the device
global leader in cutting-edge technology handset category.” into a personal entertainment system.
has unveiled its new range of mobile Steve Han, General Manager, Sam- Above all HD video decoding and
phones Samsung WAVE and CHAMP for sung Pakistan stated, “These phones are recording capabilities make the Sam-
its Pakistan customers. The launch was at- designed for individuals who seek inno- sung Wave an outstanding device for
tended by senior media scribes who wit- vative and productive ways of using their capturing and sharing equipped with
nessed wide array of the new mobile mobile phones. The Samsung’s latest Bluetooth and Wi-Fi.
phone features. phones offer an unrivalled level of per- The Samsung Champ enables an im-
Zeeshan Qureshi, Head of Mobile formance, customization and choice in merse experience with a built-in radio, 3D
Phones Division, Samsung Pakistan & how they connect with their world.” sound effects and a dual speaker. With its
Afghanistan at this occasion expressing Samsung Wave offers AMOLED 3.3” long battery life consumers won’t have to
his views stated, “Samsung’s Wave and display that makes the screen truly come sacrifice portability and can enjoy hours
Samsung’s Champ mobile phones are our alive, a social Hub to bring closer to con- of multimedia use. Users can download
commitment to deliver rich, connected tacts and connections and TouchWiz for java applications and enjoy embedded
and innovative smart phone experience an intuitive customizable user interface. java apps. Champ offers Bluetooth; 2.4”
to everyone. By launching these two Multi-codec support for DivXXvid, MP4 touch display, 8 GB memory and ultra
phones we want to strengthen our lead- and WMV and supports for virtual 5.1 compact design.
tag Heuer f1 lady steel &

Ceramic by Maria sharapova
her Grand Slam victories.
Nor because she had been
working closely with TAG
Heuer for the last five years
as part of a close circle of
brand ambassadors. It was
because she is a woman —
a TAG Heuer woman — en-
dowed with special quali- “Mr. Abu Nasar Siddiq, Category Head-IT, Sam-
ties and the systematic sung Electronics at the roadshow introducing
approach that comes with ML-1660, world’s smallest laser monochrome
the territory. printer”
Ceramic is a multisen-
n Women don’t experience time sory material, soft and warm
the way men do. Men cut it up into yet unalterable: like a diamond, it can-
fractions and sequences in order to not be scratched. Strong and exqui-
visualize it, while women see it as a site, it is especially appealing to
circular system, a poetic flow, an eter- women. Combined with stainless
nal return. For men, time is linear. For steel, it creates a sublime bracelet
women, it is cyclical. with butterfly clasp — perfect for the
To please women, then, every ob- most delicate wrist. The bezel on the
ject must be bestowed with the full- jewelled version sparkles with 60 dia-
ness, softness and emotion it monds. The black edition is perfect
deserves. Generosity and tenderness for night on the town; the white, for Mr. Reza Burne Nokia Care Manager Pakistan &
are essential. Design, not function, anytime and anyplace. Afghanistan along with team at the briefing ses-
pleasure, not utility — these are para- For total star power, opt for the sion on Nokia Care Center services to journalist.
mount values. A watch doesn’t just fully set bezel version with a new Syed Meraj Alam, Media Manager, Syntax Com-
tell time; it must be an object of pure bracelet in ceramic and steel — the munication is also seen on the right side
seduction. ideal accessory for those seeking
When TAG Heuer asked tennis su- something different, not overly
perstar Maria Sharapova to help de- showy or ostentatious, and always in
sign its new TAG Heuer Formula 1 the best of taste, no matter the cir-
ceramic watches, it wasn’t because of cumstance.

{month in focus}
dawood Hercules contracts dupont for safety standards
n Dawood Hercules Chemicals Lim- record levels at the end of 2009. However achieve world-class safety standards,”
ited, a leading fertilizer manufacturer in Dawood Hercules management wants to Shahzada Dawood, Chief Executive at Da-
Pakistan, has appointed DuPont Sustain- improve its safety management system wood Hercules says.
able Solutions to help it achieve world- further to ensure the safety of employees, “This is a challenging project consid-
class safety standards at its Sheikhupura processes and equipment. The new ering the three-year timeframe. The full
fertilizer plant near Lahore, in an ambi- safety programme involves all manage- commitment and high level of enthusi-
tious three-year timeframe. ment and employees, approximately 500 asm across the organization, from top
The contract consists of a compre- people in total. Dawood Hercules is the management down to shop-level work-
hensive safety management consulting first fertilizer manufacturer in Pakistan to force, are key drivers that will lead Da-
programme tackling a number of tasks obtain ISO-9001:2000 certification. This wood Hercules to implement the right
from evaluating the initial safety perform- company is also certified against OHSAS- changes in order to achieve best prac-
ance to introducing technological and or- 18001 and ISO- 14001 standards by tices,” Asma Kazmi, business develop-
ganizational changes, as well as process MOODY International. In 2009 it was ment and project manager for the
safety procedural improvements. It also awarded the National Environment Excel- DuPont team in Pakistan, claims.
includes the training of top and middle lence Award by the National Forum for As accidents and injuries in the work-
management and the development of a Environment and Health. “DuPont is glob- place have remained startlingly common
behaviour based safety culture. ally recognized as one of the safest com- in countries experiencing rapid industri-
Dawood Hercules is a Pakistan-based panies in the world. Based on its alization, it is vital that companies im-
company which specializes in the pro- know-how, expertise and established prove safety performance by embracing
duction, purchase, and sale of fertilizer – methodologies gained from advising safety as a core value. DuPont Sustainable
mainly urea. The company’s overall safety hundreds of manufacturing companies Solutions facilitates progress towards re-
performance has improved significantly worldwide, we trust DuPont can provide ducing incidents in the workplace and
over the last eight years and reached our company with solutions to help us the related societal cost.
pso celebrates Customer Care day

n Pakistan State Oil, the largest public interacted with customers. The initiative bricant received a free CNG refill worth Rs.
sector organization in the energy sector, was in line with Company’s vision to en- 100. The initiative was well received by
celebrated Customer Interaction Programs hance customer experience and portray a customers who were forthcoming in
(CIP) and CNG Customer Care Day at select proactive customer-centric approach to all terms of feedback and greatly appreci-
PSO outlets in Karachi. The objective of the stakeholders. ated the Company’s initiative and envi-
day was to honor and increase interaction As part of the program, a special con- ronmentally friendly products. Customers
with the customers while providing them sumer promotion scheme was also also enjoyed free giveaways and refresh-
with an opportunity to interact with PSO launched to further augment customer ments at the venue and said that PSO
management. Senior members of the experience. Under the promotion, all cus- should provide more customer interac-
Company were present at the venue and tomers who purchased a CNG Plus Oil lu- tion platforms like these.

{month in focus}
pia management and Cepia to improve airline

ment, it is necessary to make the Corpora-
tion profitable for which saving and cost
cutting in daily operational matters was
one way of improving the financial condi-
tion of the airline. Employees Representa-
tives wholeheartedly supported the idea
of saving; MD PIA decided to form a Com-
mittee comprising three representatives of
PIA Management and three employees
representatives of CEPIA to ensure cost
cutting on expenses.
On the request of CEPIA another com-
mittee was formed comprising two mem-
MD, PIA, Captain Muhammad Aijaz Haroon and senior officer in a meeting with council bers of CEPIA and officials of Human
of employees of PIA (CEPIA) discussing the welfare of the airline and ways and means Resource Department to solve the pen-
to turn around the corporation at the head office. sion issues of retired employees.
On the complaint of CEPIA regarding
n Managing Director PIA, Captain FENA, Mr. Aziz Suharwardy, General Secre- the quality of food being served to PIA
Muhammad Aijaz Haroon and the Coun- tary FENA, Mr. Nadeem Afghan, President employees, MD PIA requested the CEPIA
cil of PIA employees (CEPIA) in a meeting ATAP, Mr. Najeeb Ur Rehman, General Sec- members to help the management in en-
at Head Office unanimously agreed to im- retary ATAP, Mr. Maqsood Anwar, President suring the quality of food and clean envi-
prove the organization by cost cutting and PIASSA, Mr. Abid Saleem, General Secre- ronment at the employees cafeteria by
proactive service for making the airline ef- tary PALPA, Captain TM Rabbani and Gen- making the canteen contractor perform as
ficient and profitable. eral Secretary PIASSA Mr. Asad Sadiq. per the contract, the details of which
Managing Director PIA, Captain CEPIA expressed their resentment on would be provided to them by the man-
Muhammad Aijaz Haroon accompanied the liberal Open Sky Policy which was agement. CEPIA agreed to form a commit-
by Senior Officers discussed the handicaps hurting the National Flag Carrier quoting tee with General Manager Industrial
being faced by the Corporation with CEPIA countries like Germany and France which Relations and make surprise visits to en-
a representative body of Pilots, Engineers, discourages Open Sky Policy. They de- sure good quality food for the employees
Technicians, Employees Collective Bar- manded that PIA management should as PIA was contributing funds for ensuring
gaining Agent (CBA) and the Senior Staff also protest over the Open Sky Policy with quality food at low cost to the employees.
Association. the government for allowing foreign car- MD PIA assured the CEPIA represen-
Captain Sohail Baluch led the CEPIA riers operate in Pakistan. tatives that the management would al-
team accompanied by General Secretary MD PIA said that PIA management has ways be available for effective
CBA, Mr. Kamran Chaudhry, President always and at every forum presented the communication and discuss any issue for
SEAP, Mr. Shaukat Jamshaid, General Sec- airline’s point of view. He emphasized on the improvement of the airline and bet-
retary SEAP, Mr. Zakir Farooq, President the CEPIA representatives that at the mo- terment of its employees.
salim lauds govt. plan of automating pakistan post

n Salim Ghauri, former Chairman Fed- of the organization and no courier com- is facilitating the worldwide exchange of
eral Task Force on Information & Commu- pany could match the postal organization information and sharing of experience,
nication Technologies (ICT), has with such a huge infrastructure. knowledge and services.
appreciated government plan of introduc- Mr Ghauri, however, lamented that a In the recent past, global recession
ing IT in postal service. hesitation from within the organizations has slowed down the economies, but in-
In a statement, Mr Ghauri said only a like Pakistan Post is a hurdle in bringing formation technology is showing the way
vibrant plan of introducing latest informa- about radical changes in public sector. He to recovery of the businesses and
tion technology in postal service can bring urged the Pakistan Post should also effec- economies through innovative and
this national organization out of abyss of tively use the information technology and smarter solutions.
ignorance. the quality software to facilitate its cus- Mr Ghauri said timely automation of
He said an organization like Pakistan tomers. Pakistan Post would make it a vibrant and
Post with 48,000 employees and more According to him, IT is now recognized effective organization, able to compete
than 13,000 post offices besides an exten- as an important vehicle for accelerated de- with private sector efficiency besides
sive network with such huge numbers of velopment and uplift of the people in going for further innovation in its specific
postal employees was a valuable strength many countries of the world. This, in turn, areas of activity.

{month in focus}
90pc computerized registration Mobilink fans enjoying FIFA final match
of the adult population achieved

n Pakistan has emerged as one of per cent followed by Punjab 91 per
the very few countries in the World cent, Gilgit-Baltistan 88 per cent, Sindh
where 90 per cent of the adult popula- 84 per cent and Baluchistan 74 per
tion is registered through most secure cent. “Our focus is now Sindh and
biometric technology introduced by Baluchistan and we are moving ahead
National Database and Registration in FATA despite severe law and order
Authority (NADRA). situation" he said adding that the task
“We are striving to attain 100 per would be achieved within this calen-
cent registration and if we hit 94% we dar year.
are as good as 100% because on aver- He said some important govern-
age 6% turns 18 every year” said Tariq ment initiatives also facilitated in-
Malik, Deputy Chairman NADRA. While crease in issuance of Computerized
stating the benefits of registration, He National Identity Cards. "Prime Minis-
observed that biometric identification ters decision to provide free CNICs at-
of every Pakistani citizen of this coun- tracted 1.7 million people and BISP
try would bring transparency in all so- attracted poorest of poor to get regis-
cial political and economic affairs tered” added Tariq Malik.
besides providing the vital health, ed- He said successful cash disburse-
ucation and social information for ini- ment using biometric technology and
tiating targeted development rehabilitation of Internally Displaced
programs. People as an after math of SWAT oper-
“We have issued 79.13 million ID ation was also possible due to accurate
cards so far against eligible adult pop- data available about the population
ulation of 87.89 million. Overall regis- with NADRA. Banks in Pakistan he
tration increase in last two years added are flourishing because they
(2008-2010) is 60% whereas female know the identity of all their account
registration growth is 88.7% when holders. He said crimes have been un-
compared against previous two years earthed after tracing the identity of
(2006-2008)” said Tariq. He said the reg- criminals’ mobile phones that are is-
istration of adult male population has sued after verification of their CNICs. “It
already reached 99 per cent but female is high time that the elections should
adult registration is still 77 per cent be held on CNIC basis. This would defi-
due to cultural inhibitions. We have nitely bring transparency in elections”
overcome many hurdles in this regard said Tariq.
as the overall registration in one of the NADRA opened many new regis-
most conservative province of Kyber tration centers, increased its fleet of
Pakhtunkwa has already reached 99 mobile registration vans and estab-
per cent. He said the people of this lished make shift semi mobile registra-
province realized the benefits of regis- tion centers to cope with the surge in
tration to avail many social benefits. far flung areas. “Our mountaineers are
Tariq said the registration level at trekking in mountain searching for un-
Azad Jammu and Kashmir is also 99 registered population." Tariq added.
Mobilink Jazz fueled up fifa world Cup in pakistan

n Mobilink Jazz brought FIFA World Cup live to big screens of the final match between Spain and Netherlands.
in Karachi, Lahore and Rawalpindi offering all Jazz customers a Mobilink Jazz had arranged different fun activity stalls includ-
chance to get a free ticket of the match on every recharge of Rs. ing face painting, trivia quiz and lucky draw for all Jazz customers.
200. Football fans danced to the beats of Waka Waka and Waving Flag
Hundreds of football fans enjoyed watching their favorite and celebrated the FIFA World Cup 2010 will full zest. Here’s a
teams on the big screens playing the game to enter into the FIFA compilation of photos of football fans having a great time at
World Cup final. The football fever reached its peak on the night Cinepax Rawalpindi.

{month in focus}
NEW ROADS,
NEW EXPERIENCES
shop involved experimental techniques
using paper and fabrics and the exploration
of shape, pattern and light using the mate-
rials. When describing her experience con-
ducting the workshop Yemi said “It was
enlightening, I learned so much from the
students here, a lot that will come out in my
work in the future” and went on further to
say, “the students brought fabrics from
home, since the students came from all over
Pakistan they brought a variety of fabric
with them”. Yemi was very animated about
n “I didn’t come expecting anything cloth markets where she discovered first the various fabrics she had a chance to see
really; I was just open to a new and unique hand the “eye opening” art of haggling. “I including fabrics from Balouchistan and
experience” was quite horrible at it but I saw some bona NWFP, regions she did not get to visit herself.
Yemi Awosile, a textile designer and re- fide experts at work there”, she said good- It is unfortunate that Yemi didn’t get to visit
searcher from the UK volunteered to come naturedly, when spreaking about her expe- many such culturally rich regions in Pakistan
to Pakistan as part of the New Silk Road De- rience bargaining with the Dukaandars in due to the current security situation, but
sign Residency Program by British Council Liberty Market, Lahore. thanks to the diversity of students at the
Pakistan. The design residency aimed to NCA, she at least got a taste of what they
showcase the unique traditional skills and had to offer.
crafts of Pakistani textiles and bring it to- Despite Pakistan’s declining position in
gether with technical expertise in the UK, the textile export market, Yemi’s remains en-
through a cultural exchange between both thusiastic; she sees in technicolour the pas-
countries. sion, talent and practicality present in the
When asked about her decision to come country, and hopes that better utilisation of
to Pakistan, Yemi said “I wanted to learn the numerous resources available could
about Pakistan since I didn’t know much save the Industry from stagnation. “The (tex-
about it”. She also expressed an interest in tile) industry has a lot to offer to the interna-
the country’s diverse & colourful textile her- tional market and that’s a good
itage and the traditional natural dyes indige- advantage… people have a great under-
nous to the region. standing of textile here”. And verifying her
Equipped with what little information Yemi Awosile faith in the industry is her desire to set up a
she found about the country and stories Apart from visiting the textile hub of business in Pakistan sometime in the future,
from friends who had visited earlier, Yemi ar- Pakistan as part of her Design Residency mostly dealing in accessories. “I think they
rived in Lahore in early March looking to ex- program by the British Council, Yemi con- will be quite popular here, and in the UK”.
perience the extraordinary and the unusual. ducted workshops at the NCA, the Pakistan It is hoped that the New Silk Road Cam-
With her residency primarily based in School of Fashion Design (PIFD), Beacon- paign is successful not only in strengthening
Lahore, Yemi got to view the city for all it had house National University (BNU), Indus Val- ties between the UK and Pakistan, but also
to offer; from a bumpy ride in a colourful ley College of Art and the Government in restoring Pakistani textiles and crafts back
and “fascinating” rickshaw to the bustling Polytechnic Institute for Women. Her work- to the cultural forefront internationally. n

{month in focus}
evo in 100 cities now
n PTCL has extended its wireless

Broadband EVO service in 100 major EVO launch in 100 cities reflect in PTCL’s commitment to
cities & towns across Pakistan. PTCL EVO
is a superior 3G wireless technology ex- connect its customers to the world via internet and com-
perience that gives opportunity to roam pany’s commitment to provide its customers with best
freely with an average download speeds
from 300 kbps to 500 kilo bits per second. telecom services at their doorsteps.
PTCL has made the broadband tech-
nology affordable by lowering the barri- work will continue to ensure that more services that brings more value to its cus-
ers to entry and now geographically also customers get the opportunity to experi- tomers.
service is within the reach of a common ence the latest wireless broadband and Syed Asim Ali, EVP, Commercial Plan-
person across Pakistan. related technologies. ning said through superior 3G experience
With a true vision and clear objectives Naveed Saeed SEVP Commercial on we offer to our customers variety of Pre-
PTCL has now successfully provisioned achieving this important milestone said paid and Postpaid options to suit their
broadband EVO service in 100 cities and EVO launch in 100 cities reflect in PTCL’s needs as well as their budget. With na-
towns i.e. Karachi, Lahore, Islamabad, Pe- commitment to connect its customers to tionwide roaming, customers can take
shawar, Quetta, Hyderabad, Chakwal, Gu- the world via internet and company’s their EVO anywhere and be connected at
jranwala, Muzzafarabad, Rawalakot, commitment to provide its customers super fast speeds (except Peshawar). Cus-
Mirpur, Okara, Sargodha, Sialkot, Multan, with best telecom services at their tomers have the freedom to download as
Faisalabad alongside other small towns doorsteps. Working in a market where much data as they want with EVO post-
and cities across Pakistan. technology changes every minute; PTCL paid and MAX packages, as there are no
Expansion of PTCL broadband net- always strives to introduce products and download limits with these packages.
ptCl reinforces Migration of digits from 7 to 8

n As per the instructions of PTA, Pakistan Telecommunica- However at the completion of this period to ensure connectivity
tion Company Ltd (PTCL) shifted its fixed line number plan from and customer convenience, customers would now hear an an-
7 to 8 digit series in July 2009. Initially migration from 7 series to nouncement advising them to add digit 3 or 9 to get through
8 digit series has been implemented in Lahore and Karachi only. on PTCL Karachi and Lahore incase they forget to dial the new
Digit “3” was added to all existing 7 digits numbers of required digit.
Karachi and Lahore except the numbers starting with “9”. An- SEVP Commercial Naveed Saeed said PTCL in this regard
other digit “9” was added in all existing numbers starting from also plans to run an awareness campaign to save our customers
“9”. It is important to understand that extra digits have been from any inconvenience and connect them without any prob-
added to the existing phone numbers and not the area codes. lems.
Army exchanges are exempted from this change and their num- Aasif Inam EVP Consumer Services said this will apply to all
bers would remain the same. callers calling on PTCL landline in Lahore and Karachi from PTCL
For customer with awareness and facilitation for PTCL re- landline, Mobile, NTC, SCO or other LLOs and we are specially
quested PTA that the new series plan should run parallel to old focusing upon publicizing the change to save our customers
one for a period of one year w.e.f July 01, 09 till July 01st, 2010. from facing any inconvenience.

{banking | Kamran Saleem
}
n Pakistan is ranked third in the list of 11 most developed mation will help emphasize the need for tax incentive if greater
or developing economies around the world in terms of low na- insurance market penetration is truly desired:
tional savings. National savings, as percent of GDP, declined • in india, Individuals with taxable income of under IRs.
from 20.8 percent in FY03 to 14.3 percent in FY 09. 500,000 (approximately Pak Rs. 650,000 are allowed a tax rebate
Low household savings further aggravated by unattractive of a proportion of the life insurance premium paid, such rebate
investment avenues due to certain fiscal policies has con- being:
tributed to increased preference for low risk and fixed income o 30% if the person’s taxable income is below IRs.
financial instruments such as Bank Deposits and National Sav- 100,000 and taxable income constitutes 90% of
ings Schemes (NSS). total income;
Pakistan’s income tax regime has introduced tax incentives o 20% if the person’s taxable income is below
for institutions such as mutual funds and retirement benefit IRs. 150,000 and the above does not apply;
schemes as well as incentives targeted at individuals. However, o 15% if the person’s taxable income is between
no such incentive has been proposed for investment in life in- IRs. 150,000 and IRs. 500,000.
surance/Takaful.
As a result, Pakistan has one of the lowest life insurance pen- • in malaysia, life insurance premiums or takaful contri-
etration rates in the world, that being a mere 0.27% of GDP and butions are allowed to a maximum total tax relief of RM 6,000
significantly lags behind India (4%) and Bangladesh (0.42%). (approximately Rs. 105,000). A further tax relief of RM 3,000 (ap-
Life insurance penetration in other regional countries also proximately Rs. 50,000) is given for insurance premiums with re-
surpasses that of Pakistan: South Korea (7.27%), Singapore (6%), spect to medical and educational purposes.
Malaysia (3.6%), and Thailand (1.99%).
The following is a country-wise summary of tax incentives • in korea, Life insurance premiums are tax deductible
with respect to life insurance/family takaful industry. The infor- up to 1 million Korean won (approximately US$ 1,060) Given the

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policy objective of increasing life insurance penetration, it is both the privileged and the socially unprivileged societies at
proposed to introduce a similar tax incentive in Pakistan. The large. Moreover, there are an approximate 110,000 insurance
design of the proposed incentive should keep in view incentives agents providing increased market penetration as compared to
given to other savings schemes in Pakistan. those promoting mutual funds industry which is negligible.
It is seen that the tax incentives allowed to Mutual Funds
mutual funds: Unit holders of the mutual funds, other than and VPS has contributed minor success in boosting savings and
a company, are entitled to a tax credit under section 62 of the economic growth. The regulatory authorities need to revisit
Income Tax Ordinance, 2001 on purchase of new units. The policies governing the life insurance/takaful industry so that it
amount on which tax credit is allowed is the lower of (a) amount becomes competitive and attractive for the general public as
invested in purchase of new units, (b) 10 percent of the taxable better means of investment.
income of the unit holder, or (c ) Rupees 300,000/-, and is calcu-
lated by applying the average rate of tax of the unit holder for advantages of providing tax incentives to life
the tax year. If the units are disposed within twelve months, the insurance/takaful industry of Pakistan:
amount of tax payable for the tax year in which the units are dis- 1. Support to the government in the provision of high
posed is increased by the amount of credit allowed. quality pensions, healthcare and social security
(financial protection) to the masses
there are two specific incentives targeted at 2. Incentive for savings and investment in
individuals, these being as follows: life insurance/takaful for the masses
a) As per Section 62 of the Income Tax Ordinance, 2001, an 3. Provides long-term source of finance for investment
individual investor can claim tax credit upto Rs. 60,000 (in case in the economy of the country, thus contributing to
of a salaried person) or Rs. 75,000 (in the case of self employed) infrastructural development and sustainable growth
in a tax year on investment upto Rs. 300,000/- or 10% of indi- 4. Promotion of the concept of self-sustainability
vidual’s taxable income (whichever is the lower), subject to that amongst the masses
an investment is held for a period of one year. It is therefore proposed to introduce a tax incentive for life
b) There is a Tax Credit allowed for investment by individuals insurance/takaful as is available for investment in the IPO of
in pension funds approved under the Voluntary Pension System shares or investment in the VPS.
Rules 2005(VPS Rules) issued by the Securities and Exchange Although the incentive can be designed in many forms it is
Commission of Pakistan (SECP) (S63 of the Income Tax Ordi- proposed that the format used for the VPS (a Tax Credit) is re-
nance 2001). The credit is calculated by applying the average tained for the sake of consistency.
tax rate on taxable income to the contribution/premium paid, While introducing the incentive, it will be necessary to pro-
there being an upper limit on the latter of the lower of 20% of tect against life insurance / takaful companies introducing what
the taxable income (higher proportions for older persons under are essentially pure savings products in the guise of life insur-
transitional arrangements) or Rs. 500,000. ance / takaful policies. This is best done by ensuring that the
level of life insurance / takaful cover (as opposed to savings) is
strengthening Pakistan’s life insurance/ of a minimum level.
family takaful industry through a supportive It is therefore proposed that the incentive be introduced for
fiscal Policy: premiums / contributions paid into “qualifying life insurance /
Life Insurance/Family Takaful is of vital importance for eco- takaful policies”, with the definition of a qualifying policy being
nomic growth of the country and the only industry which gar- that the amount payable on death (not limited to accidental
ners long terms savings. Investments of insurance/Takaful death) must be at least equal to the greater of :
companies are largely in government bonds/Sukuk and equity • 10 times the premiums / contributions paid in the first
of long-term nature. This generates long term funds for country year; or
infrastructure and contributes towards the development and • the total premiums / contributions payable under the
modernization of capital markets. policy over its term
Compared to Mutual Funds, which is unable to offer the re- It is also necessary to define limits up to which the incentive
tail market reach, the life insurance/family Takaful offices are is provided. It is suggested that this should be the same as that
spread in metropolitan cities as well as in rural areas covering of the VPS (currently Rs. 500,000). n

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CONTENT {July 2010 | Volume 2 | Issue 12}

09 nsn’s sHow of power

ment must use to squeeze money out of private capital

Samsung Electronics, a global leader in digital media, elec-

Spectrum should not be seen as something that the government

6 | more | July 2010 www.apnatime.com

www.apnatime.com July 2010 | more | 7

8 | more | July 2010 www.apnatime.com

NSN’s show of power

n Leading global telecommunications

www.apnatime.com July 2010 | more | 9

Handheld Spectrum Analyzer

LTE will truly revolutionize the region’s

10 | more | July 2010 www.apnatime.com

Dawlance Vertical Freezer brings quick chilling performance at

www.apnatime.com July 2010 | more | 11

12 | more | July 2010 www.apnatime.com

www.apnatime.com July 2010 | more | 13

14 | more | July 2010 www.apnatime.com

www.apnatime.com July 2010 | more | 15

bring more attractive and exciting prod-

leisure activities. In addition to 3D LED TV Printers, Side-by-Side Refrigerators, classy

16 | more | July 2010 www.apnatime.com

www.apnatime.com July 2010 | more | 17

Call free from Lahore

4000 SIMs are being activated on daily basis.

n ZONG launched Location Based Charg-

18 | more | July 2010 www.apnatime.com

sider it an innovative gift for the sub-

Mobilink announces new brand ambassador,

www.apnatime.com July 2010 | more | 19

something about naseem

Director Syed Noor and Actor Noman

Group of Mobilink Team at the event

20 | more | July 2010 www.apnatime.com

Canon supports ‘Vibrant

had started taking pictures of his surround-

www.apnatime.com July 2010 | more | 21

22 | more | July 2010 www.apnatime.com

www.apnatime.com July 2010 | more | 23

24 | more | July 2010 www.apnatime.com

Apple is Foxconn's biggest customer.Foxconn

Nothing will make your entire family

www.apnatime.com July 2010 | more | 25

Horizon Minipak: first fuel Cell Charger

tough job to market

eCg Machine Cum smartphone

26 | more | July 2010 www.apnatime.com

www.apnatime.com July 2010 | more | 27

standard Chartered and advance telecom in agreement

enjoy Jazz foosball league

28 | more | July 2010 www.apnatime.com

zabardast recharge oﬀer

3g launch after Consultation from

www.apnatime.com July 2010 | more | 29

rs. 30 billion loss is not true ptCl reinforces Migration

30 | more | July 2010 www.apnatime.com

re-kindling partnership with Ufone

Ufone introduces fUtsal in pakistan

www.apnatime.com July 2010 | more | 31

warid and Mobile zone warid expands 500 Cities

n Intel Pakistan recently launched a float activity with the latest