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Ryanair was the first budget airline in europe, modelled after the successful US carrier, Southwest Airlines. Case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry. It also offers the opportunity for students to evaluate Ryanair's bid for fellow Irish carrier, Aer Lingus.
Ryanair was the first budget airline in europe, modelled after the successful US carrier, Southwest Airlines. Case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry. It also offers the opportunity for students to evaluate Ryanair's bid for fellow Irish carrier, Aer Lingus.
Ryanair was the first budget airline in europe, modelled after the successful US carrier, Southwest Airlines. Case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry. It also offers the opportunity for students to evaluate Ryanair's bid for fellow Irish carrier, Aer Lingus.