Amphoto, Potter Craft and Watson-Guptill Fall 2011 Catalog

Watson-Guptill Potter Craft
Amphoto
F all 2011
CROCHET Amy O’Neill Houck Doris Chan Erika Knight Jennifer Campbell and Ann-Marie Bakewell
Lily Chin Linda Permann KNITTING Amanda Keeys Amy O’Neill Houck Anna Hrachovec Barbara
Albright Berta Karapetyan Clara Parkes Emma King Erika Knight Ewa Jostes and Stephanie van der
Linden Fatema, Khadija, and Hajera Habibur-Rahman Genevieve Miller Gina Wilde Jean Adel Jil
Eaton Jillian Moreno and Amy R. Singer Joan Tapper and Gale Zucker Joanne Yordanou Jocelyn
Worrall Julie Carles and Jordana Jacobs Karen Hemingway Kate Buller Kay Gardiner and Ann
Meador Shayne Lily Chin Lion Brand Linda LaBelle Lisa Lloyd Lorna Miser Marie Connolly Melissa
Leapman Nancy J. Thomas Nancy Queen and Mary Ellen O’Connell Nicky Epstein Sally Melville
and Caddy Melville Ledbetter Patricia Wagner Sarah Keen Tanya Alpert Trond Anfinnsen Wendy D.
Johnson Wenlan Chia Sewing, Quilting, and Embroidery Agnes Delage-Calvet, Anne
Sohier-Fournel, Muriel Brunet, and Francoise
Ritz Alice Chadwick with Leanne Finn-Davis
Alicia Paulson Amy Karol Boo Davis Bridgett
Artise and Jen Karetnick Brett Bara Cal Patch
Cath Derksema and Kirsten Junor Celine Dupuy
Christina Strutt Christine Haynes Diane Gil-
leland Faith and Justina Blakeney Fiona Goble
Jodi Kahn Kaffe Fassett Kathy Cano Murillo
Martha Stewart Mary Ad- ams Megan Avery
Natalie Bellanger-Clement Nora Abousteit with
Alison Kelly Ruth Singer Seryn Potter and Patti
Gilstrap Steffani Lincecum Susan Beal Susan
Cariello Tanya Whelan Wendy Mullin Wen-
lan Chia JEWELRY MAKING Anastasia Young Donna Kato Giovanna Imperia Jennifer Chin Jessica
Partain and Susan Partain Judy Belcher Lindly Haunani and Maggie Maggio Mai Sato-Flores with Jesse
Flores Margie Deeb Nancy Alden Scott David Plumlee Sherri Haab, Rachel Haab, and Michelle Haab
Sonya Nimri Stephanie A. Wells Valerie Hector Victoria Tillotson PAPER CRAFTING Anastasia Young
Donna Kato Giovanna Imperia Jennifer Chin Jessica Partain and Susan Partain Judy Belcher Lindly
Haunani and Maggie Maggio Mai Sato-Flores with Jesse Flores Margie Deeb Nancy Alden Scott David
Plumlee Sherri Haab, Rachel Haab, and Michelle Haab Sonya Nimri Stephanie A. Wells Valerie Hec-
tor Victoria Tillotson FELTING Marie-Noëlle Horvath Nikola Davidson and Brookelynn Morris Toyoko
Sugiwaka Home Décor Jenny Dean Katherine Dewey Jonathan Fong Lola Gavarry Kimberly Aurora
Kapur Judy Lake with Kathleen Hackett
PotterC r aft
TABLE OF Martha Stewart’s Handmade Holiday Crafts
By Martha Stewart Living............................................................. 4
CONTENTS Sweet Stitches From the Heart

By Anne Sohier-Fournel,
Agnes Delage-Calvet, and Isabelle Leloup
Photography by Frederic Lucano,
Hiroko Mori, and Richard Boutin................................................. 6
The BurdaStyle Sewing Handbook
By Nora Abousteit with Alison Kelly............................................. 7
Stashbuster Knits
By Melissa Leapman ..................................................................... 8
The Knitter’s Book of Socks
By Clara Parkes............................................................................. 9
The Art of Resin Clay
By Sherri Haab, Rachel Haab,
and Michelle Haab.. ......................................................................10
Sew What You Love
By Tanya Whelan.. ........................................................................11
Craft Activism
By Joan Tapper and Gale Zucker
Foreword by Faythe Levine..........................................................12
B illboard B ooks
Guitars Illustrated
By Terry Burrows.........................................................................13
A mphoto
Boudoir Photography
By Critsey Rowe...........................................................................14
Going Pro
By Scott Bourne and Skip Cohen.. ................................................15
The BetterPhoto Guide to
Creative Digital Photography
By Jim Miotke and Kerry Drager.. ................................................16
The Complete Guide to Nature Photography
By Sean Arbabi.............................................................................17
Backlist Photography eBook Promotion.....................................................18
Watson -G uptill
Young Artists Draw Manga
By Christopher Hart.................................................................... 20
How to Draw Chiller Monsters,
Werewolves, Vampires, and Zombies
By J. David Spurlock
Foreword by Rob Zombie.............................................................21
Painting Portraits and Figures in Watercolor
By Mary Whyte.. ...........................................................................22
Stan Lee’s How to Write Comics
By Stan Lee..................................................................................23
The Artist’s Guide to Drawing the Clothed Figure
By Michael Massen.. .................................................................... 24
Lessons in Classical Drawing
By Juliette Aristides..................................................................... 25
FOREIGN REPS...................................................................................... 26
ORDERING INFORMATION.................................................................27
M artha Stewart ’s
Potter Craft
H andmade Holiday
Crafts
175 Projects and Year-Round Inspiration
for Everybody’s Favorite Celebrations
The Editors of Martha Stewart Living
For the vast majority of crafters—who love to craft for
the holidays—and Martha Stewart’s devoted fans, this
extensive handbook offers year-round projects, ideas,
and inspiration.
When it comes to holiday crafts, Martha Stewart is the expert.
Whether she’s delightfully embellishing Easter eggs, elegant
cards for Valentine’s Day, spooky Halloween jack-o-lanterns,
festive tabletops for Hanukkah and Thanksgiving, or outdoor
decor for the Fourth of July, Martha has a seemingly endless
Crafts & Hobbies - General supply of ideas. From New Year’s Eve to Christmas, and every
7-3/8 x 9-1/4; 368 pages;
major holiday in between, Martha Stewart’s Handmade Holiday
750 full-color photographs
978-0-307-58690-2 Crafts contains page after page of projects, tips, techniques,
eBook: 978-0-307-58691-9 and inspiring ideas. Martha’s fans will love the combination of
$24.99 hardcover (Canada: $27.99) crafts inspiration (in the gorgeous photography) with practical
On Sale 9/27/2011 and easy-to-follow techniques, backed by the expertise that only
Audio: Martha Stewart Living Omnimedia
Martha can deliver.
British: Crown
MARTHA STEWART LIVING was first published in 1990. Over
Translation: Crown
1st Serial: Crown the years, the editors have published more than three dozen
books on crafts, cooking, entertaining, gardening, weddings,
National TV, Print and Radio and decorating. MARTHA STEWART is also the host of The
Martha Stewart Show, the successful daily television show.
Appearances on
• Today
• Martha Stewart Show
• Martha Stewart Magazine Promotion
• Martha Stewart Radio Promotion Inside you will find ideas and techniques to
Advertising in make every occasion handcrafted.
Martha Stewart Living
Online Promotion Cards and stationery Menorah
•Google content network advertising Gift wrapping Tree trimming and ornaments
• Major promotion at MarthaStewart.com Photo crafts Kid’s crafts
and MarthaStewartCrafts.com Decorating/entertaining Fabric and fiber crafts
• Blogger outreach Centerpieces Soap making
and table settings Candle making
Promotion at the Crafts and Hobbies Favors Decoupage
Association and The National Needlework Gifts Gilding
Association trade shows Outdoor decoration Glittering
CrafterNews.com feature Flower arranging Jewelry making
Egg dyeing Marbleizing
Promotional content available on Scribd.com Pumpkin carving Quilling
Blow-ups and project cards available Wreaths Paper cutting and punching
upon request
eBook version promoted in all advertising,
4 promotion, and social media outreach
Potter craft
New Year’s Eve • Valentine’s Day • Easter • Mother’s Day • Father’s Day
Fourth of July • Halloween • Thanksgiving • Hanukkah • Christmas
5
Sweet Stitches
Potter Craft
from the H eart

More Than 70 Project Ideas and 900 Stitch
Motifs for Angels, Teddies, Fairies, Hearts,
and Alphabets, plus Essential Embroidery
and Cross-Stitch Techniques
Anne Sohier-Fournel, Agnes Delage-Calvet,
and Isabelle Leloup; Photography by Frédéric
Lucano, Hiroko Mori, and Richard Boutin
For embroiderers at all skill levels who want the basics

of the craft along with a huge variety of whimsical,
romantic, and classic motifs, plus project ideas with a
fresh, contemporary look.
Sweet Stitches from the Heart is a collection of 900+ delightful,

timeless embroidery and cross-stitch motifs and 70 stylish
project ideas, along with simple how-to, all in one convenient,
Crafts & Hobbies - Embroidery beautiful package.
7-1/2 x 9-5/8; 240 pages; 900 full-color
ANNE SOHIER-FOURNEL, AGNES DELAGE-CALVET, and
illustrations
978-0-307-58688-9 ISABELLE LELOUP are designers and teachers of embroidery
eBook: 978-0-307-58689-6 and other needlearts. FRéDéRIC LUCANO, HIROKO MORI, and
$24.99 paper (Canada: $27.99) RICHARD BOUTIN are commercial photographers specializing
On Sale 9/13/2011 in fashion and home décor.
British: Crown
Translation:
1st Print: Crown
National publicity
National print attention
Online Promotion
• CrafterNews.com feature
• Promotional content available
on Scribd.com, Craftmoto.com,
and others
• Blogger outreach
Featured title at The National
Needlework Association show and
the Craft & Hobby Association show
promotion, and social media outreach
Also Available
6
The B urda Style
Potter craft
Sewing H andbook
Nora Abousteit with Alison Kelly
The BurdaStyle Sewing Handbook is the most
comprehensive, hip, and creative guide to learning
to sew clothes with style.
With more than 430,000 members around the world,

BurdaStyle is the largest online community of sewing
enthusiasts, fashion designers, and DIYers. In their
first book, BurdaStyle celebrates this vibrant, global
community as they teach readers everything they need
to know to design and sew an entire wardrobe of fashion-
forward looks using the five fully customizable sewing
patterns enclosed with the book. Filled with gorgeous
photography, step-by-step instruction, and contributions
by 78 designers from 22 countries, The BurdaStyle Sewing
Handbook will be the go-to guide for every fashion sewer.
Crafts & Hobbies - Sewing
NORA ABOUSTEIT is the co-founder of BurdaStyle. 8-3/8 x 9-1/4; 208 pages;
200 full-color photographs;
Previously she worked on the staff of Hurbert Burda and
200 full-color illustrations;
was part of the production team for the DLD conferences 3 pattern sheets
in 2005 and 2006, as well as for several World Economic 978-0-307-58674-2
Forum, cultural, knowledge-transfer, and networking events. eBook: 978-0-307-58686-5
$29.99 hardcover (Canada: $34.00)
Nora earned her first money by sewing as a teenager.
On Sale 10/18/2011
All rights: Crown
National publicity
Online Promotion
• Major promotion with
BurdaStyle.com
• Advertising on other craft websites
and others
Needlework Association show and the
Craft & Hobby Association show
Promotional materials available
7
Stashbuster K nits
Potter Craft
Tips, Tricks, and 21 Beautiful Projects for

Using Your Favorite Leftover Yarn
Melissa Leapman
Popular knitting teacher, designer, and author
Melissa Leapman offers quick, easy, and imaginative
new projects designed to make use of all the yarn odds
and ends every knitter has.
From a tiny baby sweater to a lovely striped wrap, Stashbuster
Knits will provide 21 creative projects and ideas to utilize
every last piece of yarn in your stash. Projects are organized
by yarn weight and use a variety of techniques, including lace,
cables, colorblocking, stripes, and fair-isle to make items for
men, women, children, and the home. The book also includes
basic knitting techniques, special tips, alternate color
suggestions, and guidance on storing and organizing your
Crafts & Hobbies - Knitting
8-5/8 x 8-5/8; 75 full-color, yarn collection.
30 black-&-white illustrations,
MELISSA LEAPMAN is a widely published knitwear designer,
and 20 line drawings
978-0-307-58663-6 whose patterns have appeared in every premier needlework
eBook: 978-0-307-58684-1 publication in the country. Her knitting, crochet, and design
$19.99 paper with flaps (Canada: $22.99)
workshops are popular with crafters at all skill levels. She has
On Sale 11/15/2011 been a featured guest on DIY’s Knitty Gritty, Lifetime TV’s
All rights: Crown Handmade by Design, and HGTV’s Sew Much More.
National publicity
Online Promotion
• Advertising on knitting websites
• Advertising on Ravelry.com
• Promotional content available on
Scribd.com, Craftmoto.com, and others
Needlework Association show and the
Craft & Hobby Association show
Also Available
8
The K nitter’s
Potter craft
B ook of S ocks
The Yarn Lover’s Ultimate Guide to
Creating Socks That Fit Well, Feel Great,
and Last a Lifetime
Clara Parkes
For knitters who want to understand the ins and outs
of sock knitting “from the yarn up,” and create a per-
fect pair of socks every time.
In this third installment of The Knitter’s Book of . . .
series, bestselling author Clara Parkes shows knitters how
to create the perfect pair of socks. She discusses the three
specific demands of sock knitting—elasticity, abrasion
resistance, and moisture management—and thoroughly
explains how fibers, yarn construction, and stitch choices
can be manipulated to meet those needs. The book also
includes a carefully curated collection of 20 fresh, original
patterns from today’s sock design visionaries, including Cat Crafts & Hobbies - Knitting
Bordhi, Cookie A, Nancy Bush, and Melissa Morgan-Oakes. 7-7/16 x 9; 208 pages; 100 full-color
illustrations and 40 line drawings
CLARA PARKES left her career in San Francisco’s booming 978-0-307-58680-3
high-tech industry to pursue her love of knitting. She now eBook: 978-0-307-58681-0
$30.00 hardcover (Canada: $34.00)
lives on the coast of Maine in a farmhouse full of fleece, fiber,
On Sale 10/25/2011
and yarn. The bestselling author of The Knitter’s Book of Yarn
and The Knitter’s Book of Wool, Clara is also the publisher of All rights: Crown
the top-ten knitting website KnittersReview.com, a frequent
contributor to the online magazine TwistCollective.com, and
a contributing editor at Interweave Knits and Knitscene.
National publicity
Online Promotion
• Cross-promotion on
KnittersReview.com
Also Available • Advertising on knitting websites
• Advertising on Ravelry.com
and others
9
The A rt of
Potter Craft
R esin Clay
Techniques and Projects for
Creating Jewelry and Decorative Objects
Sherri Haab, Rachel Haab,
and Michelle Haab
For jewelrymakers and crafters who want to explore

the many creative possibilities of epoxy resin clay, an
up-and-coming crafts material.
Resin clay is a plastic-based, moldable clay that cures at room
temperature—no baking or firing is required! This easy-to-use
material is available in both one- and two-part formulations in
a variety of colors and faux effects, and can be combined with
other crafts materials to create unique jewelry and objects.
In The Art of Resin Clay, Sherri, Rachel, and Michelle Haab
explore the creative potential of this material, offering a
thorough, step-by-step overview of brands, tools, and
Crafts & Hobbies - Jewelry techniques, including imitative effects, combining and
8-1/2 x 10; 144 pages; 300 full-color
illustrations
embellishing resin clay with other mediums, and molding
978-0-8230-2723-1 and sculpting.
eBook: 978-0-8230-2724-8
$21.99 paper (Canada: $24.99) SHERRI HAAB is an award-winning author, illustrator, and
On Sale 11/22/2011 product designer of several adult crafts titles, including The
Art of Metal Clay, The Art of Resin Jewelry, and Metal Clay and
All rights: Crown Mixed Media Jewelry, all published by Watson-Guptill. Sherri
teaches jewelry making classes nationally and internationally,
and promotes her books and teaching appearances on her
National publicity
website, SherriHaab.com. Sherri’s daughters RACHEL and
National print attention MICHELLE have worked with Sherri as crafts developers on
Online Promotion several of her other books and are also experienced authors.
• Advertising on craft websites
• Cross-promotion at SherriHaab.com
and others
Featured title at the Craft & Hobby
Association show
Also Available
10
Sew What You L ove
Potter craft
The Easiest, Prettiest Projects Ever
Tanya Whelan
Thirty more reasons to love sewing again from the popular

fabric designer Tanya Whelan of Grand Revival.
Tanya Whelan is known for blending the romance of the past
with a contemporary sensibility. Her vintage modern aesthetic
has made her fabrics and sewing patterns some of the most
admired by sewers and quilters everywhere. In her first book,
she offers a stylish collection of 30 sewing projects that can be
made using simple sewing techniques. Ranging from a pretty
pleated clutch to a flirty French-inspired day dress, a portable
kid-friendly checkers set to an easy-to-make ottoman, each
project comes with step-by-step instructions and illustrations,
inspiring photographs, and helpful tips. Included are 3 pattern
sheets enclosed in a pattern pocket providing everything you
need to stitch something beautiful for yourself.
TANYA WHELAN is a known name in the sewing world. Her
bestselling fabrics are produced internationally by Free Spirit Crafts & Hobbies - Sewing
7-13/16 x 10-1/4; 160 pages;
Fabrics. Her work is frequently featured in magazines, including
110 photographs and line illustrations;
Martha Stewart Living, Romantic Homes, Quilts and More, and Sew 3 pattern sheets
News, as well as on Decor8 and Craftzine. 978-0-307-58673-5
eBook: 978-0-307-58687-2
$24.99 paper (Canada: $27.99)
On Sale 12/27/2011
All rights: Crown
National publicity
Online Promotion
• Advertising on craft websites
and others
11
Craft Activism
Potter Craft
Ideas and Projects Powered by the

New Community of Handmade and
How You Can Do It Yourself
Joan Tapper and Gale Zucker
Foreword by Faythe Levine
An inspiring look at crafters creating to make a
statement, save the world, or build community.
From people using their creativity to make a political
statement to organizers of the new global craft community,
Craft Activism documents the multifaceted craft activist
movement. The book features socially and politically
conscious crafters who use their passion for handmade to
create change, help those in need, or galvanize others. This
empowering and practical guidebook features full-color
photographs and interviews with well-known crafters across
the country, including Jenny Hart, Bee Shay, and the creators
of Ravelry.com and Maker Faire. Sixteen original projects
Crafts & Hobbies - Reference
coupled with a wealth of tips and resources provide
photographs suggestions and solid DIY advice for readers. Craft
978-0-307-58662-9 Activism shows you the power of a creative community and
eBook: 978-0-307-58683-4
how even small actions can make a great difference.
$22.99 paper (Canada: $25.99)
On Sale 9/27/2011 JOAN TAPPER was founding editor of National Geographic
Traveler and editor of the award-winning Islands magazine.
All rights: Crown
She continues to write features for a variety of national
publications and has authored four books. GALE ZUCKER is
an award-winning location photographer and avid knitter.
National publicity
Her work has appeared in books, advertising, and magazines,
National print attention including Smithsonian, Newsweek, Yankee, and the New York
Online Promotion Times Magazine.
• Advertising on Bust.com and
Ravelry.com
• Cross-promotion on the author’s
social media and blogs/websites
ShearSpirit.typepad.com,
joantapper.com, and
ezisus.blogspot.com
and others
12
G uitars I llustrated
Billboard books
A Stunning Visual Catalog Charting the
Origins of Over 250 of the Most Influential
Makes and Models
Terry Burrows
A definitive catalog of 250 guitar models, presenting
the instrument’s illustrious history and showing
how guitar models have evolved over the years,
manufacturer by manufacturer.
This lavishly illustrated, totally comprehensive catalog of
prominent and sought-after electric and acoustic guitars is
for the countless guitar fans, aficionados, and collectors who
are as passionate about the history and specifications of the
instrument as they are about playing it.
TERRY BURROWS is a writer, musician, and university
lecturer who is among the world’s bestselling authors on
guitar and music instruction; previous titles included Play
Electric Guitar: From Beginner to Band in 3 Months; How to
Music - Musical Instruments - Guitar
Read Music: Reading Music Made Simple; Total Guitar; Total
Piano; and Total Keyboard, a highly successful instruction photographs and 5 pull-out posters
series. As a musician he has recorded more than 40 albums in 978-0-8230-8269-8
a wide variety of styles and under numerous pseudonyms. He $40.00 hardcover (Canada: $47.00)
has also taught university-level music and technology courses. On sale 9/20/2011
Bristish: Quintessence
Translation: Quintessence
1st Print: Crown
National publicity
Online Promotion
13
B oudoir
amphoto
P hotography
The Complete Guide to
Shooting Intimate Portraits
Critsey Rowe
Amateur photographers, professional wedding
photographers, and portrait photographers
wanting to enter this fast-growing subgenre of
photography learn how to take high-quality,
sensitive intimate images from one of the field’s
most successful shooters.
Boudoir photography is a “hot” subgenre of portrait
photography, experiencing rapid growth among both
amateurs and professionals. This guide by one of the
field’s top professionals shows readers how to approach
every step of a shoot, from preproduction to wardrobe
and makeup, posing, and essential postproduction
Photography - Techniques techniques.
CRITSEY ROWE has been at the forefront of the growing
and black-&-white photographs
978-0-8174-0011-8 trend for more intimate portaits through her Couture
$29.99 paper (Canada: $34.00) Boudoir service, a venture that has been so successful she
On Sale 9/6/2011 now offers it as a workshop for other photographers. Her
photos have been published in numerous magazines,
British: The Ilex Press, Ltd.
Translation: The Ilex Press, Ltd. including Grace Ormond Wedding Style, The Knot, and
First Serial: Crown Today’s Bride. She is a featured photographer on the
WE television network’s Platinum Weddings, as well as
appearing several times on My Fair Wedding.
National publicity
Online Promotion
• Google content network
advertising on photography
and technique-related sites
• Cross-promotion on author’s website
and blog, CoutureBoudoir.com
Featured promotion at PhotoPlus and
WPPI trade shows
14
G oing P ro
amphoto
How to Make the Leap from Aspiring
to Professional Photographer
Scott Bourne and Skip Cohen
For the many amateur photographers looking to go pro,
this comprehensive guide from two industry icons is the
go-to sourcebook, packed with insider advice on how to
launch a successful photo business in any genre.
Going Pro is the fastest growing phenomenon in pro
photography, with a blog and podcast viewed by hundreds
of thousands of photographers each month and numerous
accolades, including recognition by Alltop.com. Now the
long-awaited Going Pro book joins the movement, giving
amateurs all the information they need to turn their hobby
into a successful business, including a complete guide to
building a social media platform from the ground up. Packed
with advice from such industry icons as Chase Jarvis, Vincent
Laforet, Matthew Jordan Smith, Jules Bianchi, Kevin Kubota,
and more, this is the one guide amateurs have been waiting for.
Photography - Careers
SCOTT BOURNE is president and founder of Bourne Media
Group, publisher of Photofocus.com, and the #1 most and black-&-white photographs
influential photographer on Twitter, according to wefollow.com. 978-0-8174-3579-0
His images have received more than 100 awards, and he has eBook: 978-0-8174-4973-50
led more than 150 workshops and seminars worldwide. Scott $29.99 paper (Canada: $34.00)
has been featured in numerous publications, including Photo On Sale 10/18/2011

District News (PDN), PPA Magazine, Outdoor Photographer,
All rights: Crown
and PhotoMedia.
SKIP COHEN is president of Marketing Essentials International,
a consulting firm specializing in photography projects. He is National publicity
past president of Rangefinder Publishing Inc., where he was
responsible for Rangefinder and AfterCapture magazines, the
Wedding and Portrait Photographers International (WPPI) Online promotion
Association, and the WPPI trade show. He is the founder of • Facebook advertising
• Banner advertising at Shutterbug.com
Skip’s Summer School and a consultant to PDN. Skip has
• Google search advertising campaign
co-authored four previous books on photography, most notably
• Major cross promotion on authors’
The Art of Wedding Photography.
websites, GoingPro2010.com,
PhotoFocus.com, and
SkipsPhotoNetwork.com,
and in social media outlets as well
as authors’ blog and podcast series
• Major photography blog outreach
Academic Marketing Outreach
Feature title at PhotoPlus and
WPPI trade shows
Photography sell sheet available
15
The Better P hoto
amphoto
G uide to Creative
D igital P hotography
Learn to Master Composition,
Color, and Design
Jim Miotke and Kerry Drager
For amateur photo enthusiasts of all levels who want to
learn design and composition techniques for stronger,
more compelling photographs.
Amateur photographers who want to take their images from
okay to wow will love this new addition to the BetterPhoto
Guide series, which shows them how classic design and
composition principles can be applied to a wide range of
photographic situations to create images with impact.
JIM MIOTKE is a professional photographer and the founder
and president of BetterPhoto.com, an online resource for
Photography - Techniques photographers. Jim is the author of The BetterPhoto Guide to
Digital Photography, The BetterPhoto Guide to Digital Nature
and black-&-white photographs
978-0-8174-2499-2 Photography, and The BetterPhoto Guide to Photographing
eBook: 978-0-8174-2500-5 Children. KERRY DRAGER is a widely published photographer-
$24.99 paper (Canada: $27.99) writer and the content manager of BetterPhoto.com. The
On Sale 10/18/2011 author of Scenic Photography 101, his images have appeared in
All rights: Crown
numerous magazines and publications.
National publicity
Online Promotion
• Major cross-promotion with
BetterPhoto.com
• Google content network advertising
targeting photography sites
• Cross-promotion at authors’
websites, BetterPhoto.com,
BetterPhotoJim.com,
KerryDrager.com
Featured promotion at PhotoPlus
trade show
Cross-promotion with academic and
library marketing
16
The C omplete
amphoto
G uide to Nature
P hotography
Professional Techniques for Capturing
Digital Images of Nature and Wildlife
Sean Arbabi
The authoritative guide for amateur photographers
of all levels interested in capturing better images of
nature and wildlife.
This gorgeously illustrated book offers a complete course in
photographing images of nature, a highly popular genre for
amateur photographers, including up-to-the-minute digital
processing techniques.
SEAN ARBABI is a commercial photographer specializing in
nature, adventure, lifestyle, and travel imagery. His work has
been featured in more than 250 publications, including
National Geographic, Outside, Sunset, Backpacker, and the Photography - Nature & Wildlife
8-1/2 x 10-7/8; 240 pages;
New York Times. Sean’s first book, The BetterPhoto Guide to
200 full-color and black-&-white photographs
Exposure, was listed on Bookscan’s bestselling photography 978-0-8174-0010-1
list for several months. He has appeared in numerous eBook: 978-0-8174-0017-0
television segments, radio and newspaper interviews, $29.99 paper (Canada: $34.00)
websites, and podcasts, and has taught workshops in over On Sale 12/6/2011
30 countries and throughout the United States. He can be All rights: Crown
found at www.seanarbabi.com.
National publicity
Online Promotion
• Google content network
advertising on photography
and nature sites
• Cross-promotion on author’s
social media and website,
SeanArbabi.com
Featured promotion at PhotoPlus
trade show
Also Available library marketing
17
Take Photography
AMPHOTO BESTSELLING BOOKS
BETTERPHOTO GUIDE SERIES
BetterPhoto Basics
Jim Miotke
978-0-8174-0502-1
eBook: 978-08174-0024-8
$21.99 paperback (Canada $26.99)
The BetterPhoto Guide to The BetterPhoto Guide to The BetterPhoto Guide to Digital The BetterPhoto Guide to Exposure
Digital Photography Photographing Children Nature Photography Sean Arbabi
Jim Miotke Jim Miotke Jim Miotke 978-0-8174-3554-7
978-0-8174-3552-3 978-0-8174-2448-0 978-0-8174-3553-0 eBook: 978-0-8174-0020-0
eBook: 978-0-8174-0018-7 eBook: 978-0-8174-0025-5 eBook: 978-0-8174-0026-2 $24.95 paperback (Canada: $27.95)
$24.95 paperback (Canada: $24.95) $24.95 paperback (Canada: $27.95) $24.95 paperback (Canada: $31.00)
18
to the ne x t level
ARE NOW AVAILABLE AS EBOOKS
BRYAN PETERSON SERIES
Bryan Peterson’s Understanding Understanding Shutter Speed Understanding Flash Photography

Photography Field Guide Bryan Peterson Bryan Peterson
Bryan Peterson 978-0-8174-6301-4 978-0-8174-3956-9
978-0-8174-3225-6 eBook: 978-0-8174-0021-7 eBook: 978-0-8174-4972-8
eBook: 978-0-8174-0019-4 $25.95 paperback (Canada: $30.00) $25.99 paperback (Canada: $29.99)
$24.99 paperback (Canada: $ 29.99) Available 8/30/11
Understanding Exposure, Understanding Close-up Learning to See Creatively

3rd Edition Photography Bryan Peterson
Bryan Peterson Bryan Peterson 978-0-8174-4181-4
978-0-8174-3939-2 978-0-8174-2719-1 eBook:978-0-8174-0023-1
eBook: 978-0-8174-0029-4 eBook: 978-0-8174-0022-4 $25.95 paperback (Canada: $32.00)
$25.99 paperback (Canada: $30.99) $25.95 paperback (Canada: $30.00)
Understanding Digital Photography Beyond Portraiture

Bryan Peterson Bryan Peterson
978-0-8174-3796-1 978-0-8174-5391-6
eBook: 978-0-8174-0028-6 eBook: 978-0-8174-0027-9
$25.95 paperback (Canada: $32.00) $25.95 paperback (Canada: $30.00)
19
Young A rtists
Watson-Guptill
D raw M anga
Christopher Hart
The first title in Christopher Hart’s new Young
Artists Draw series of books for kids, Young Artists
Draw Manga serves up fun and easy-to-follow
kid-friendly art instruction on drawing manga, the
super-popular drawing style that has swept the world.
The Young Artists Draw series by bestselling author
Chris Hart focuses on subjects that kids love to draw. The
first in the series, Young Artists Draw Manga, shows budding
artists how to draw all the wonderful characters of manga,
from pretty shoujo girls and moody bishounen boys to the
hilarious, super-cute chibis.
CHRISTOPHER HART is the world’s bestselling author of
drawing and cartooning books. His books have sold more
than 3.1 million English-language copies and have been
translated into 20 languages. Renowned for up-to-the-minute
Art - Drawing content and easy-to-follow steps, all of Hart’s books have
8-1/2 x 10-7/8; 144 pages; 771 two-color illustrations
become staples for a new generation of aspiring artists and
978-0-8230-2657-9
eBook: 978-0-8230-8231-5 professionals, and they have been selected by the American
$14.99 paper (Canada: $16.99) Library Association for special notice.
On sale 9/6/2011
All rights: Crown
National publicity
Online Promotion
• Cross-promotion on author’s
website, ChrisHartBooks.com
• Blogger Outreach
library marketing
Promotion at ComicCon
Also Available
On Sale: 6/21/2011
20
How D raw
Watson-Guptill
to
C hiller Monsters ,
Werewolves ,
Vampires , and
Z ombies
J. David Spurlock
Foreword by Rob Zombie
For the legions of aspiring artists who gravitate to the
creatures of the night—the nightmarish netherworld
inhabited by the dreadful and the damned.
From movies to comics to graphic novels, monsters and their
ilk tap into the terror that lurks in the darkest regions of the
human collective unconscious. Enduringly popular characters,
from vampires to zombies, provide an exciting challenge and
appeal to comics and animation artists. How to Draw Chiller
Monsters,Werewolves,Vampires, and Zombies features the artwork Art - Drawing
of the comic book industry’s most notable artists, including 8-1/2 x 10-7/8; 144 pages; 60 full-color
and 90 black-&-white illustrations
animator and horror illustrator David Hartman, comic-book 978-0-8230-9532-2
artist and Hollywood monster designer Kerry Gammill, eBook: 978-0-8230-9534-6
legendary Marvel Comics Spider-Man artist John Romita $19.99 paper (Canada: $22.99)
Sr., as well as Neal Adams, Jim Steranko, Jack Davis, Frank On Sale 9/20/2011
Frazetta, Basil Gogos, and Wally Wood.
All rights: Crown
J. DAVID SPURLOCK is the publisher of Vanguard Productions,

one of the world’s leading producer of books on illustrators
and cartoonists. Spurlock served as president of the Dallas National publicity
Society of Illustrators and is noted for work with Flash and National print attention
Batgirl co-creator Carmine Infantino, Indiana Jones designer Online Promotion
Jim Steranko, and Batman artist Neal Adams. In addition to • Google search campaign
teaching at the University of Texas, the Joe Kubert School • Cross-promotion on author’s
of Cartoon and Graphic Art, and the School of Visual Arts social media and website,
in NYC, Spurlock has worked for Disney, Sony, MTV, VanguardProductions.net
DC Comics, and Vanguard Productions, for whom he has
produced more than 35 books, including Hal Foster: The Prince Promotion at ComicCon
of Illustrators and Famous Monster Movie Art of Basil Gogos. Featured title at College Art
Association and NAMTA shows
Rob Zombie is a musician, writer, and filmmaker. He
first gained acclaim as the frontman for the Grammy-
nominated heavy metal band, White Zombie. Zombie wrote eBook version promoted in all advertising,
and directed horror film hits House of 1000 Corpses and The promotion, and social media outreach
Devil’s Rejects, as well as directed a re-imagining of the 1978
classic, Halloween.
21
Painting Portraits
Watson-Guptill
and F igures in
Watercolor
Mary Whyte
Designed to address beginning to intermediate
artists, this book is the ultimate guide to portraiture
and figure painting in watercolor.
Painting Portraits and Figures in Watercolor guides artists
through the entire portrait and figure painting process,
from selecting the right materials and tools to exhibiting the
finished painting. Richly illustrated, the book features
paintings by such masters of watercolor as Winslow Homer,
John Singer Sargent, and Georgia O’Keeffe.
MARY WHYTE has earned national recognition as an artist
and illustrator. Her watercolors have been exhibited at some
of the nation’s most prestigious museums and exhibitions,
including the American Watercolor Society and the Allied
Art - Watercolor Artists of America. Beginning in 2011, a three-year museum
tour of fifty of Mary’s watercolors will be traveling throughout
978-0-8230-2673-9 the country.
eBook: 978-0-8230-2678-4
$24.99 paper (Canada: $27.99)
On sale 12/6/2011
All rights: Crown
National publicity
Online Promotion
• Google search campaign
library marketing
Featured title at College Art
Association and NAMTA shows
22
Stan L ee’s How to
Watson-Guptill
Write C omics
From the Legendary Co-Creator of
Spider-Man, the Incredible Hulk,
Fantastic Four, X-Men, and Iron Man
Stan Lee
From the man with no peer, comes the ultimate
how-to book for aspiring comic book writers.
Comics icon Stan Lee, creator of the Mighty Marvel
Universe and characters such as Spider-Man, Incredible
Hulk, X-Men, and Iron Man, has set about to teach
everything he knows about writing and creating comic book
characters. In these pages, aspiring comics writers will learn
everything they need to know about how to write their own
comic book stories, complete with easy-to-understand
instruction, tips of the trade, and invaluable advice for even
more advanced writers. From the secrets to creating concepts,
plots, to writing the script, Stan Lee’s How To Write Comics is
Art - Drawing
your guide to the world of writing for comics. 8-1/2 x 10-1/2; 224 pages; 150-200
full-color and 50 black-&-white illustrations
STAN LEE is a legendary American comics writer, editor, and Hardcover: 978-0-8230-0709-7
the former president and chairman of Marvel Comics. He $45.00 hardcover (Canada: $53.00)
has conceived more billion-dollar franchises than any other Paperback: 978-0-8230-0084-5
$24.99 paper with flaps (Canada: $27.99)
creator. He is the writer of the Amazing Spider-Man eBook: 978-0-8230-0086-9
syndicated newspaper strip, which appears in more than On Sale 10/11/2011
500 newspapers worldwide—making it the longest run-
ning superhero strip. Lee pioneered the how-to-draw comics All rights: Crown
category with the 1978 publication of the bestselling How to
Draw Comics the Marvel Way. He was awarded the National
Medal of Arts in November 2008. Book will include the work National publicity
of a roster of high-profile artists, including Steve Ditko, Gil National television
Kane, Jack Kirby, and Alex Ross.
National radio campaign
Online Promotion
• Cross-promotion with
DynamicForces.com
• Suvudu.com feature
• Major blogger outreach
Promotion at Comic-Con
Featured title at College Art Association
and NAMTA shows
Also Available eBook version promoted in all advertising,

23
The A rtist ’s G uide
Watson-Guptill
to D rawing the
Clothed Figure
A Complete Resource on
Rendering Clothing and Drapery
Michael Massen
A comprehensive resource on drapery and the clothed

figure, from the anatomy of clothing as basic shapes to
how the principles of physics act upon different fabrics,
with techniques and tips for rendering perfect drapery.
In The Artist’s Guide to Drawing the Clothed Figure, author
Michael Massen presents his thorough and novel approach
to drapery by first describing clothing and drapery as basic
shapes, and then illustrating how the mechanics of physics
cause these shapes to bend, fold, or wrinkle in predictable
ways. Expanding upon these principles, the book details how
Art - Drawing to use these concepts to render all types of clothing in any
9 x 11; 224 pages; 156 full-color and medium. Fully illustrated techniques and examples from
160 black-&-white illustrations
978-0-8230-0119-4
old world and contemporary masters, from Raphael to Walt
eBook: 978-0-8230-0120-0 Disney, make this book the definitive text on the subject of
$35.00 hardcover (Canada: $40.00) rendered clothing and drapery.
On sale 12/20/2011
MICHAEL MASSEN is an artist and graphic designer, whose
All rights: Crown clients include Scholastic, Harper Collins, Estée Lauder, and
Workman Publishing. In 1993, he was awarded the National
Sculpture Society Young Sculptors’ Memorial Prize, and was
National publicity recognized by the Art Students League with two scholarships.
National print attention Massen has an MFA from the New York Academy of Art. He
has had exhibitions around the country and in New York City.
Online Promotion
• Cross-promotion at author’s website,
MichaelMassen.com
library marketing
and NAMTA shows
24
L essons in
Watson-Guptill
Classical D rawing
Essential Techniques from Inside the Atelier
Juliette Aristides
This elegant and accessible primer from master
contemporary artist Juliette Aristides distills the
drawing process into its essential elements.
In Lessons in Classical Drawing, award-winning author, artist,
and teacher, Juliette Aristides breaks down the drawing
process and shows what all great drawing has in common.
The book conveys a start-to-finish overview of the drawing
experience and shows what to tackle when first starting a
drawing and then how to lay the groundwork for each
subsequent step in creating a well-crafted drawing. Packaged
with a companion DVD, which aims to eliminate any gaps in
the learning process, the reader becomes a virtual participant
in a drawing workshop filmed at the Santa Repararta School
in Florence, Italy.
Art - Drawing
JULIETTE ARISTIDES is an extraordinary artist with a deep 7-7/16 x 10; 208 pages; 260 full-color
and well-rounded education in and solid commitment to
978-0-8230-0659-5
the atelier movement. She studied at the National Academy eBook: 978-0-8230-0660-1
of Design, the Pennsylvania Academy of the Fine Arts, and $29.99 hardcover (Canada: $34.00)
various private ateliers. She is currently the instructor of the On Sale 11/15/2011
Aristides Classical Atelier at the Gage Academy of Art in
All rights: Crown
Seattle, Washington. In 2003, Juliette was awarded the
Elizabeth Greenshields Grant. Her work can be seen at the
John Pence Gallery in San Francisco and the Art Renewal
Center Living Masters Gallery, www.ArtRenewal.com. She
National publicity
is the author of acclaimed bestsellers Classical Drawing Atelier
and Classical Painting Atelier.
Online Promotion
• Cross-promotion at author’s
websites, AristidesAtelier.com
and AristedesArts.com
library marketing
and NAMTA shows
Also Available
25
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foreign reps
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Tel: 5521 2287 6299 Fax: 49 7634 591192 Tel: 7 495 781 0182
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joaopaulo@agenciariff.com.br nat@synopsis-agency.ru
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26
ordering information
ordering information
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Front cover image:

Cover photograph from
Martha Stewart’s Handmade
Holiday Crafts
Design by David Vargas
27
TIME–TESTED PRINCIPLES of
FINE ART DRAWING —
EXPLAINED andHILLUSTRATED
Award-winning author, artist, and teacher Juliette Aristides breaks down the drawing process to show what all
great drawing has in common. Enriched with this foundational knowledge, students can join their own work
to an age-old artistic tradition. Includes companion instructional DVD, beautifully ﬁlmed in Florence, Italy.
On Sale
November 15, 2011
See page 25
for more information
Lessons in Classical Drawing • Juliette Aristides

978-0-8230-0659-5 • $29.99 hardcover
ALSO AVAILABLE:
Still Life Painting Atelier Classical Painting Atelier Classical Drawing Atelier Portrait Painting Atelier
Michael Friel Juliette Aristides Juliette Aristides Suzanne Brooker
978-0-8230-3408-6 978-0-8230-0658-8 978-0-8230-0657-1 978-0-8230-9927-6
$35.00 hardcover $35.00 hardcover $29.95 hardcover $35.00 hardcover

Amphoto, Potter Craft and Watson-Guptill Fall 2011 Catalog

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Watson-Guptill Potter Craft

CONTENTS Sweet Stitches From the Heart

Backlist Photography eBook Promotion.....................................................18

from the H eart

For embroiderers at all skill levels who want the basics

Sweet Stitches from the Heart is a collection of 900+ delightful,

With more than 430,000 members around the world,

All rights: Crown

Tips, Tricks, and 21 Beautiful Projects for

For jewelrymakers and crafters who want to explore

Thirty more reasons to love sewing again from the popular

All rights: Crown

Ideas and Projects Powered by the

has been featured in numerous publications, including Photo On Sale 10/18/2011

BETTERPHOTO GUIDE SERIES

BRYAN PETERSON SERIES

Bryan Peterson’s Understanding Understanding Shutter Speed Understanding Flash Photography

Understanding Exposure, Understanding Close-up Learning to See Creatively

Understanding Digital Photography Beyond Portraiture

All rights: Crown

J. DAVID SPURLOCK is the publisher of Vanguard Productions,

All rights: Crown

Also Available eBook version promoted in all advertising,

A comprehensive resource on drapery and the clothed

CZECH REPUBLIC KOREA SPAIN/PORTUGAL/

Front cover image:

Design by David Vargas

Lessons in Classical Drawing • Juliette Aristides

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