$1495 + GST

23 - 24 June 2011, Rydges World Square, Sydney

Before 20 May 2011
One-day conntected forum and international post-forum workshop (Save $200)

Connected forum and international post-forum workshop

International post-forum workshop Hear from our expert

Friday, 24 June 2011 panel of forum speakers:
Establishing a social media recruitment
programme and an ROI
NAB
Facilitated by: Mike Vangel, Vice President, Client Talent Acquisition
Strategy, at TMP Worldwide Advertising & Communications, LLC Deloitte

Multi-award winner: Ernst and Young

2010 ERE's #socialrecruiting summit @ Microsoft: Speaker on Social
Media ROI

2010 SOCRA Social Recruiting Awards (2nd place globally,

National Film and Sound Archive
1st place US)

2009 Forrester Research "Groundswell Award" winner for excellence in

Social Media for recruitment. Cicero
2009 Winner Global Mobile Marketing Assn Awards for Cross-Media
Integration, North America
Firebrand Talent Search
2009 Winner Global Mobile Marketing Assn Awards for Best Campaign
Overall, Globally

Top 50 Employers Using Twitter To Recruit in 2009 The Social Skinny

2008 Account Director of the Year, TMP Worldwide

2008 Grand Prize, Creative Excellence Awards, Employment TMP Worldwide Advertising &
Management Association (EMA).

Communications, LCC

Supported By: Media Partner: Produced By:

@enterprisecomm Hashtag: #rightalent http://tinyurl.com/socialapac

w w w. a r k g r o u p a u s t r a l i a . c o m . a u
 One-day interactive forum :: 23 - 24 June 2011, Rydges World Square, Sydney

Creating Online Sustainable Recruitment Strategies

and Attaining the Right Talent

- Recruitment strategy and success -

- Reduced candidate acquisition costs -

- Getting the best talent for your organisation -

All organisations are facing a challenging time, with regards to
sustainable recruitment strategies. There are two major issues – the first
is that recruitment has again started to increase again in all sectors,
which will directly impact employee attrition levels. The second major
issue is that many companies still have little or no recruitment budget
to do all the necessary recruitment they need.
This one-day forum will demonstrate how it is possible to use social
media to directly reduce the candidate acquisition costs for an
organisation, by focusing the activities around identifying and
engaging with talent in the online and social world.
If recruitment is at all within your area, then this forum will show you:

So, companies need to recruit in a more cost effective and clever
way to satisfy the people needs in their organisations. Social media
represents a “free” people resource that the majority of companies
haven’t yet tapped into.
ƒƒ The concept and impact of social media in recruiting on all
companies, and why it is not something that can be ignored
ƒƒ Successful social media recruiting strategies
ƒƒ How social media recruiting can integrate with your existing
recruitment activity
ƒƒ The key social media tools for successful recruitment
ƒƒ How to put together an effective social recruiting strategy for your
organisation

international post-FORUM WORKSHOP

FRIDAY, 24 JUNE 2011

Registration: 8.30 am
Establishing a social media recruitment programme Workshop starts: 9.00 am
and an ROI Workshop ends: 4.00 pm

Facilitated by: Mike Vangel, Vice President, Client Talent Acquisition Strategy,
at TMP Worldwide Advertising & Communications, LLC

About the workshop:

A hands on approach to creating a social media recruitment programme and developing a ROI to gain managerial
buy-in, to push ahead and stay ahead within online recruitment.

Additional details will be subject to confirmation. If you would like to enquire regarding more detail on this workshop
as they become available, please contact Ark Group Australia on aga@arkgroupasia.com or call +61 1300 550 662.

About your workshop leader

Mike Vangel is Vice President, Client Talent Acquisition Strategy, TMP Worldwide, LLC working with Fortune 500 clients
worldwide. Mike won the Groundswell Award in 2009 for Social Media excellence for his work with UPS recruitment as
well as awards from the Mobile Marketing Association including 2009's Best Global Campaign. He recently presented
on "Social Media Recruitment ROI" on the campus of Microsoft's world headquarters in Redmond, WA. He is based in
Boston, MA USA where he lives with his wife and two children.

INTERACTIVE FORUM
8:30 Registration and refreshments
9:00 Chairperson’s opening remarks
Jon Gill, Managing Director, Cicero
9:15 International keynote session: How UPS delivered 1,000
hires recruiting though Mobile, Twitter and Facebook in
2010!
In this interactive presentation Mike Vangel will share the
innovative strategy used to leverage social media to drive 1,000
hires for UPS in 2010. He will explain the unique methodology
deployed to accurately determine ROI using social media to
recruit and how understanding these analytics allow him to
optimise the results of his social media recruitment campaigns.
Mike Vangel, Vice President, Client Talent Acquisition Strategy at
TMP Worldwide Advertising & Communications, LLC
Social media recruitment and strategy
10:00 Interactive discussion: What is social media recruiting and
why is it important to your organisation?
Hear a short presentation from Kate Stone, then join in
discussion about how and why social media recruiting is
important to you.
óó Examining why social media recruitment is worthwhile
óó Presenting a case for recruiting via social media
óó Current social media trends
óó Blending social media recruitment in with your existing
recruitment strategies and endeavours
Kate Stone, Manager NFSA Online, National Film and Sound
Archive
10:45 Morning refreshments and networking
11:15 Designing and implementing an effective social media
recruitment strategy for a niche market: a case study
óó Setting the objectives of your recruitment strategy
óó Defining your social media strategy: choosing your platform
óó Seven key questions to ask before you begin
óó Integrating blogs, Twitter and LinkedIn for optimum success
Greg Savage, Founder and CEO, Firebrand Talent Search
12:00 Social media recruitment done right: a case study of Ernst
and Young
óó Building the case for social media presence
óó A step by step guide to getting started
óó Tactics to build and engage your online community
Margie Kwan, Asia-Pacific Employer Branding Leader, Ernst
and Young
agenda
Thursday, 23 June 2011
12:45 Networking lunch
Social media recruitment in action
1:45 Interactive discussion part I: Online recruitment toolkit
Collaborate with Vanina Santana-Sweeney in this session to
learn how you can use social media, practically for recruiting.
óó Finding the right tool to fix your recruitment problem:
LinkedIn as an effective tool for recruitment, used properly
óó Facebook: social or professional?
óó SMR effectiveness: hire who you want, not who is available
Vanina Santana-Sweeney, Sourcing Team Manager, Deloitte
2:30 Interactive discussion part II: Walk the talk - sourcing a team
manager hired through social media
óó “I saw your profile online”...
óó What has been the evolution of SMR in the firm?
óó A team of 4500 recruiters at Deloitte
Vanina Santana-Sweeney, Sourcing Team Manager, Deloitte
3:15 Afternoon refreshments and networking
3:45 Filtering the good candidates from the bad
óó Knowing whether a possible candidate is worthwhile or not
from their social media profiles
óó Which sites should you use when deciding on possible
candidates?
óó What social media activity is “good”? What is “bad”?
Cara Pring, Founder, The Social Skinny
Social media recruitment examples and case studies
4:30 Attracting the right people to the right roles at the right time
óó Social media: is it the silver bullet to all sourcing issues?
óó Is there a one size fits all candidate approach to social
media?
óó Building your employer brand/EVP through social media
óó How do you leverage social media channels from your
existing recruitment channel approach?
óó Establishing tangible ROI through social media recruiting
Mark Devine, Senior Marketing and Sourcing Manager, NAB
5:15 Chairperson’s closing remarks and end of interactive forum
5 ways to book your place AT this event AG-WEB
Phone: +61 1300 550 662 Fax: +61 1300 550 663 Email: aga@arkgroupasia.com
+61 (02) 8913 4000 +61 (02) 8913 4099 Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Creating Online Sustainable Recruitment Strategies and Attaining the Right Talent
23 -24 June 2011, Rydges World Square, Sydney

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2. Payment must be received in full prior to the course.
3. All speakers are correct at the time of printing, but are
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cancellation charges:
ƒƒ Cancellations notified over 45 days prior to the event
will not incur a cancellation fee.
ƒƒ In the event of a cancellation being between 45 and
30 days prior to the event, a 20% cancellation fee
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389 Pitt Street
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ƒƒ For cancellations received less than 30 days prior to
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