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contemporary museums.
The essay is built around three main points the following discussion attempts to give
information about , arts and business , toward cultural interdependence and Corporate
When we examine the one of the significant topic which are arts and business . Arts and
business could be big opportunity for contemporary museums. Sponsorships are source of
money. On the other hand , It is possible to see them as a risk. Shall we examine arts and
Raising money from the private sector can be a challenge. But with the proper focus and a
little persistence it can certainly pay dividends. Last year over 1,100 cultural organisations in
the UK raised more than £171m from the business sector in donations, sponsorship,
Sponsorship
At the centre of any sponsorship effort are the company's objectives - what will the business
achieve for itself. Typical outcomes could include the opportunity to entertain clients, the
option to promote the company's name, brands or services or the chance to engage staff and
Approaching Business
A common misconception is that a business will give money to a cultural organisation so that
it can put on an exhibition or production. Not true! They will give money so that they may
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benefit from being associated with an exhibition, production or arts organisation to achieve
their corporate objectives. Therefore, your approach to a business should focus on their
needs, not yours. Also remember, a business is an astonishing resource of skills and
expertise. They may well offer you support in ways other than cash that are also of great
value to you.
If a business decides to enter into a partnership with you, make sure you set reasonable
expectations and deliver all the benefits that you promised. Keep in mind the bottom line for
Local Relationships
Due to their high profile and broad scope, large cultural organisations can command higher
prices for sponsorship in comparison to smaller organisations. However, one of the great
success stories is the way that small to mid-scale arts organisations in the UK have developed
strong and profitable relationships with small, local businesses. Don't approach the big
nationals just because they have supported another arts organisation. Instead focus on those
local companies who will genuinely be able to benefit from a partnership with you.
Next Steps
Fundraising takes time, so start fundraising for a project about twelve to eighteen months
before the project is due to start. You may still be able to raise money in less time, but you
will not be able to properly undertake the necessary research and cultivation and this may well
The other significant subject is Toward Cultural Interdependence . What happenned from the
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Toward Cultural Interdependence
7,000 organizations; large and small, urban and rural brings live performances to 6
million audience each week with $5 billion revenue annually. These organisations are
These organisations constitute a relatively new field, which has emerged only over the past
different models (e.g., small budget, large budget, “hosted,” free-standing ) and contribute
These organisations, offer audiences the benefits of a global outlook, by presenting artists and
works from a multitude of cultures; and increasingly engage in creating works, as well as
in disseminating them.
Going beyond its survey of presenting organizations, Arts Presenters has convened a
series of forums throughout the United States, in which it has polled the performing arts
community as a whole.
Participants in the forums represented not only presenting organizations but also touring
These professionals identified critical changes within the categories of diversity, Globalism,
Creativity begins with the insights and inspirations of artists. Spreads through all dimensions
Cultural inderdependence is not only an opportunity for the actors of the sector but also a
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challenge.
Today’s field of performing arts presenters took shape primarily from these emerging
community-arts groups and from the newly built, nationwide circuit of campus and civic arts
organization , sense of public purpose, commitment to diversity (in culture, subject matter,
We can give examples from Legal and Fiscal Frameworks in Turkey .TUSEV is working
about “Philanthropy” actively.It supports relationships between private sector donors and
NGOs.This is a big opportunity for private contemporary museums and galleries in Turkey .
The Third Sector Foundation of Turkey (TÜSEV) is very active in advocating for more
enabling legal and fiscal regulations with the Ministry of Finance and other regulatory bodies.
TÜSEV is focusing on developing and strengthening, at the sectoral level, the very
mechanisms (legal, fiscal and operational) which support relationships between private sector
companies,foundations).
Help identify and implement best practices for managing philanthropic activity (e.g.
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Conclusion
This essay raises a number of other important questions at the end of this discussion
we are left considering .For instance, Performing Arts can be a kind of challenge or
rather than involved in performing art. On the other hand, It is possible to think other side of
picture.
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What are the most significant opportunities and challenges for contemporary
Examination Number:AGS1420
Word Count:1040
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Resourses:
http://www.aandb.org.uk/render.aspx?siteID=1&navIDs=1,184,292
Filiz Bikmen
Programme Director at the Third Sector Foundation of Turkey (TÜSEV)
www.tusev.org.tr
www.artspresenters.org