Documente Academic
Documente Profesional
Documente Cultură
BUSINESS
›ENTERING NEW MARKETS
MAGAZINE March 1-5, 2011
TURKEY
CeBIT‘s Partner Country:
Young & productive
EMERGING ASIA
Asian outsourcing locations
dominate the market
GLOBAL DELIVERY
Interview with Mahindra Satyam
CEO C. P. Gurnani
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WORLD
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0
FORUM
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0
Programme Page 8
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Collaboration
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0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1
in a Flat World
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0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0
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0 001011001101110011
0 10 10 01 10 01 1 1 0 10 01 1 0 1 10 01 1 0 01 0 1 0 1 01 0 01 0 10
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1
Bei Anm
bis 15. eldung
Ap
50 Euro ril 2011
sparen
!
Prof. Dr. Peter Forum für den Austausch mit Fachkollegen, Referenten
Bofinger
und Beratern
Universität
Würzburg Ausstellung führender Dienstleister für die Außenwirtschaft
In Zusammenarbeit mit
Partner u.a.
www.exportmanager-online.de
GLOBAL DELIVERY
WORLD
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of Commerce
Hall 6 Stand E46
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Programme Page 8
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Collaboration
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1
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0 001011001101110011
0 10 10 01 10 01 1 1 0 10 01 1 0 1 10 01 1 0 01 0 1 0 1 01 0 01 0 10 10 01 10 01 10 0 11
0 001011001101110011
0 10 10 01 10
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0
rapid response strategies to cater for un- The first e-revolution? Internet and its impact on the economy
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12 G
lobal Delivery 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1
› Ensure you know exactly how and
C. P. Gurnani, CEO of Mahindra Satyam, about0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0
When a government, in a time of po- where your provider backs up and pro- the challenges of globalization
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litical crisis, shuts down internet access tects all your critical data. 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1
14 Emerging Asia 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1
as its first option, it has a broad impact › Ensure you have financial provisions The dominant position of Asia within the outsourcing service sector
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on the nation’s ability to support global to compensate for business impact as 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0
businesses. China clearly has the ability a result of unforeseen political and geo- 0 1 0 1 1 1 0 0 1 10 01 10 01 1 1 0 10 01 1 0 1 10 01 1 0 01 0 1 0 1 01 0 01 0 10 10 01 10 01 10 0 11
0 001011001101110011
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0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0
This is a major concern for business- IT processes are being supported. Meet your partners for ICT projects worldwide: Use Flat World Forum
for your networking. Meet speakers and partners. And as a visitor:
es when they invest in critical support Surely, nations with more mature, stable
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0
services in the region. Top-tier provid- political systems are in a much stronger Just leave a note on Twitter (#cebitfwf), when you will be here.
ers, such as IBM, Verizon and TCS re- position. Onshore, nearshore, and rural Hall 6, Stand E 46
ly on Egyptian resources – largely for shore locations in countries such as the www.flatworldforum.com
call center work and software support US, UK and Ireland, which have become
and development. So, as the Egypt cri- more attractive in terms of labor costs in
16 A Tour de Force
sis evolved over the past few weeks, the today’s post-recession global environ- Vishal Rai, founder and CEO of Acellere on the
demonstrations forced out Hosni Mu- ment, will also become increasingly at- industrialization of software programming
barak, and the movement spread across tractive. ‹
18 Center of Europe
the Middle east to countries not neces- Ukraine has a great R&D and IT outsourcing potential
sarily involved in sourcing, we formulat- Phil Fersht
CEO and Head of Research, 19 Next Stop: Brasil
ed some recommendations for buyers Business IT heads towards South America
HfS Research Ltd.
looking to source in the region – or, in www.hfsresearch.com
20 Between Munich and Armenia
fact, any region of the world. phil.fersht@hfsresearch.com
How to study for a business life in the „cloud“
21 Setting the Right Impulses
Hannover is an ideal place right in the heart of Europe
IMPRINT
Published by In Cooperation with Advertisements
Andreas Bergmaier
PROFILES
local global GmbH Deutsche Messe AG
Marienstraße 5 Messegelände bergmaier@localglobal.de
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3
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1
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PROGRAMME
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0 001011001101110011
0 10 10 01 10 01 1 1 0 10 01 1 0 1 10 01 1 0 01 0 1 0 1 01 0 01 0 10 10 01 10 01 10 0 11
0 001011001101110011
0 10 10 01 10 01 1 1 0 10
FLAT
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0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1
WORLD
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0
FORUM
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1
0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 1 0 1 0 0 0 0 1 1 0 1 0 1 0 11 0 0 1 0 1 1 1 0 0 1 1 0 1 0 1 1 0 1 0 1
NEW TUNISIA 12:00 - 14:00 INDIA 10:30 - 14:00 TURKEY 10:00 - 12:00
OPENING CEBIT FLAT WORLD FORUM INDIA’S ICT SERVICE INDUSTRY ON THE MOVE THE NEXT TIGER NATION IN THE ICT SERVICES
Greeting the CeBIT delegation of Tunisia TO EUROPEAN MARKETS WORLD?
12:15 10:30 Opening Growth potential, demographic development and
ICT services and prospects for social change Indo_German IT Business, Wolfgang education as advantages of Turkey
in Tunisia Panel and company presentations Hoeltgen,German-Indian Business Center GIBC 10:00
Moderatoration: 11:00 Greeting by Deutsche Messe with presentation of
Dr. Hans-Peter Merz, IHK Mittleres Ruhrgebiet Global Sourcing with India Myths and Reality - CeBIT Bilişim
› What are your expectations for der to do this, we will organize industri-
CeBIT 2011? al committee formations and matching
We decided quickly to be a Partner Na- programs for our participating compa-
tion in CeBIT 2011 and began working nies. Similarly, events will also be held
immediately. But we have significant for foreigners to become familiar with
experience in this area as the largest the Turkish informatics industry. Just
chambers of commerce and one of the like our automotive, subsidiary indus-
five largest chambers in the world. We try, textile and tourism sectors, which
successfully organized Turkey’s par- are known all around the world, we will
ticipation as a partner nation in two show how our informatics industry has
large fairs held in Germany within four evolved to all who are interested. I be-
years: the Hannover Industry Fair and lieve that with the CeBIT 2011 Partner
the Anuga Food Fair. So we are used to Nation Turkey event our country will
working quickly and thoroughly, and pass yet another very significant mile-
we tend to be successful in these efforts. stone in its technological journey. This
When we applied for Turkey to partici- year will be a turning point in every
pate in the CeBIT Fair as a partner na- sense of the word for Turkish informat-
tion, we acted on a very important reali- ics companies.
ty: the information and communication
technology industry is one of two indus- › On the topic of information and
tries in Turkey with fast growth, despite communication services and
the global crisis. The young population industrial education, what role do
of our country actively utilizes the op- you think Turkey and especially
portunities of the informatics industry. Istanbul, which is at the center of
In our country, where the number of In- the world, will play?
ternet users has reached 40 million, we Turkey has great investments that
rank fourth in the world in terms of Fa- have been initiated, especially over
© Deutsche Messe AG
cebook use. This offers us an important the last period, in the area of informa-
insight into the types of jobs types that tion and communication technology.
will be available in the coming years. “Turkey is no longer a nation that imports With these investments, I believe that
This is why CeBIT Hannover was the we will be among the nations that are
right platform for the Turkish informat- information and communication tech- most discussed in this industry, in a
ics industry to open up to the world.
nologies; it has evolved into a country very short time.
The primary factors that will carry
› What is the focus and introduction that produces, develops and presents Turkey to the top spots in the infor-
platform of Partner Nation 2011? mation and communication technol-
We have two different focal points in to the world. ” ogy league are our young and quali-
our Partner Nation events. The first is fied workforce, advances made in the
to accomplish the introduction and pro- hance Turkey’s general image. We will In particular, we will lead the way for informatics industry, social change
motion of our industry in whichever ar- use this same method at CeBIT. First, our companies that produce technol- projects based on information and
ea we participate. The second is to hold we will introduce the Turkish informat- ogy and innovation to establish new communication technologies, and
cultural and traditional events that en- ics industry with all of its perspectives. markets and new partnerships. In or- governmental support provided in the
© Deutsche Messe AG
investments of research-development key’s most important center in terms › What is your personal opinion on ly one nation. Borders are virtually dis-
and technology. At the same time, the of today’s information and communi- the future of “cultural identity” appearing, and the flow of information
success that the businesses in Turkey cation technology area, as well. We, as and “cultural values”, in terms is centralized. Yet, as globalization in-
have had in terms of integrating infor- the Istanbul Chamber of Commerce, of providing supranational com- creases, locality also becomes key. As it
mation and communication technolo- consistently support companies, in all munication opportunities in the is, today there is research conducted on
gies into their business processes is sectors, that are active in Istanbul and new world order defined as “Flat the lives of small communities whose
our biggest advantage. Now, Turkey is throughout Turkey in the field of infor- World”? names we did not even know before.
no longer a nation that imports infor- mation and communication technol- Let me first state that it is impossible People want to have more informa-
mation and communication technolo- ogy. Of course, from our perspective, not to agree with the truth of the the- tion about their own cultural identities.
gies; it has evolved into a country that the most important factor allowing us sis expressed by Thomas Friedman. It People who travel want to stay in places
produces, develops and presents to the to look to the future with hope is our is true that, in a global world, nations that carry local motifs; they want to taste
world. Especially in terms of software young population’s interest and pas- are now moving closer to one another. local flavors and get to know local cul-
development, I believe that Turkish sion in informatics technology. Again, World trade is turning into an arena tures. Our generation’s approach is to
entrepreneurs have become equals in Turkey almost every university of- where all competitors have equal op- market local values on a global scale to
with many of their colleagues around fers associate, bachelors and graduate portunity. In an environment like this, generate economic profit.‹
the world. The first thing that comes to programs geared towards information cultural identity and values are increas-
mind with Turkey is Istanbul, because and communication technologies ed- ingly more important. As you know, the
it is both a bridge between civilizations ucation. Additionally, there are hun- “flat world” approach emphasizes that CONTACT
and one of the world’s biggest com- dreds of private education institutions historic and geographic differences Istanbul Chamber of Commerce
mercial centers. With these character- that offer instruction in the field of in- grow gradually more indistinct. Truly www.ito.org.tr
istics, it is natural that Istanbul is Tur- formation technology. the world moves as if it is geographical-
› What is your expectation from have companies that could contribute to established in Turkey are using the ut-
the partnership with BITKOM this Europe in these areas. The Finance sec- most advanced technologies too and of-
year? What will be the highlights tor developed rapidly and healthily in fer advanced applications to users. Our
of CeBIT? Turkey and uses the utmost advanced companies can make cooperation of
TUBISAD has signed a Partner Coun- information and communication tech- high efficiency. With this cooperation,
try agreement with BITKOM who nology. Telecommunication companies Turkey, Germany, Europe and coun-
presents German Informatics Indus- established in Turkey are using the ut- tries around Turkey can carry out profit-
try, for the purpose of accelerating busi- most advanced technologies too and of- able businesses. Important regulations
ness abroad and increasing recognition fer advanced applications to users. Our concerning investment environment
of the Turkish technology companies. companies can make cooperation of in Turkey are carried out. R&D law and
Within the framework of the agree- high efficiency. With this cooperation, Technology Developing Regions law are
ment, which we signed with BITKOM, Turkey, Germany, Europe and coun- the most important two examples. With
we’ll be organizing many activities tries around Turkey can carry out profit- these laws, important advantages on tax
during 2011. With the cooperation we able businesses. Important regulations grounds are brought for firms which de-
made, Turkish companies will get the concerning investment environment sire to invest in technology sector.
chance to develop closer relations and in Turkey are carried out. R&D law and
› Where do you see the areas of co-
operation between the industries
“Turkish companies have achieved impor- of the two countries?
tant successes in areas where creativity Turkey has a young and large popula-
tion. According to the recent data, 50%
is the priority and large investments of our population is under 30 years-old.
There are approximately 17,3 million
and big organization are not needed.” students in Turkey. Turkey is a country
rich of educated young human resourc-
introduce themselves better in many Technology Developing Regions law are es. For the transformation of educated
German and European countries. As the most important two examples. With labor force into personnel with the qual-
© TÜBISAD
cooperations develop, Turkish compa- these laws, important advantages on tax ities required by informatics companies
nies may have the opportunity to open grounds are brought for firms which de- or for these young people to reach the
offices in Germany and from there sire to invest in technology sector. level where they can establish their own we think that it is necessary to take a se-
they’ll expand to Europe. On 1st March businesses; more intense education ac- ries of precautions from revision of the
2011 when CeBIT makes its opening, › Where do you see the areas of co- tivities are needed in this field. On one education system to awareness raising
we’ll hold a press conference and the operation between the industries hand, it is an advantage that youth en- for the youth and companies of the sec-
Turkish-German ICT Summit. During of the two countries? counters and mingles with computers tor that we represent, and educational
CeBIT, 3 more workshops will be held Turkish companies have achieved im- and mobile devices at younger ages, but activities.‹
and a Turkish Night will be organized. portant successes in areas where creativ- on the other hand it is not enough. Be-
ity is the priority and large investments sides, not to forget that Turkish people
› Where do you see the areas of co- and big organization are not needed. We have talent for fast technology adapta- CONTACT
operation between the industries have companies that could contribute to tion and usage. We know that our youth
TÜBISAD
of the two countries? Europe in these areas. The Finance sec- will become qualified human resources
www.tubisad.org.tr
Turkish companies have achieved im- tor developed rapidly and healthily in for the informatics sector after receiv-
Phone: 0 212 275 52 52
portant successes in areas where creativ- Turkey and uses the utmost advanced ing formal and informal educations and
tubisad@tubisad.org.tr
ity is the priority and large investments information and communication tech- employment problem of Turkey will be
Stand: Hall 12 C23
and big organization are not needed. We nology. Telecommunication companies thereby solved. To achieve this success,
© nassernouri/flickr
The new generation of Tunisians is ful- up, the freedom movement started on pressed everything what would have put expressing his liberal attitude earned
ly networked. The telecommunication the streets and in the internet. In the In- anyone in mortal danger on the street. him supporters all over the world. In-
density of 98.8 connections per 100 resi- ternet, which had been censored already By necessity, the first Western expres- formation from Tunisia was passed on
dents speaks for itself. More than 20% of before, more sites with a critical attitude sions of solidarity with the protesting and transferred in blogs and via Twit-
the population has a Facebook account. towards the regime were blocked and Tunisians came from the internet com- ter and Facebook. This was done not
Also the people protesting against the bloggers arrested. At a time when print munity. Welcome to the 21st century! only to keep the world posted but also
old repressive regime organized them- and online media still discussed dioxin- to support the human right to freedom
A BLOGGER BECOMES STATE
selves with the help of social media contaminated eggs and swine flu, Face- of opinion.
SECRETARY
platforms such as Facebook or Twitter book was developing into the single in- The protest wave in Tunisia started with
and kept themselves informed via ap- formation exchange. There was no limit Among the arrested bloggers was Slim the self-immolation of a jobless academ-
propriate blogs. Eventually the powder to the young people’s creativity: Protest Amamou (a type of star blogger – today ic in an economically weak area in the
keg was sparked in the internet. Tuni- videos, Free Tunisia fan pages, profile he is the State Secretary for Youth Af- interior of the country on 17th Dezem-
sia’s revolution happened in the Web. pictures of Che Guevara and the Tuni- fairs in the interim government). To see ber 2010. The mobile phone videos
Long before the Western media woke sian flag or the anonymous avatar ex- one of their cyber mates behind bars for from an area not known to the world
before went around the world. Accord- with tax-exemptions, and competitive
ing to the UN, more than 200 people labour costs are bringing in reputable
died in the protests. Fellow Tunisians international companies from the BPO,
see those people as martyrs. But in the ITO and R&D sectors (Teleperform-
end it was the entire people, “El Schâab” ance, Orange, hp, HR Access, Fidelity,
in Arabic, freeing itself by toppling the Continental, Leoni, Siemens, Pfizer, …
mighty regime in an effort that was in and just recently EADS).
parts spontaneously coordinated in Fa-
GROWING IT SECTOR
cebook and Twitter or by SMS.
Tunisia‘s IT and telecommunication
TUNISIA’S MOST IMPORTANT
sector is continuously growing and be-
RESOURCE - ITS PEOPLE
comes more and more attractive, espe-
The majority of protesters who brought cially for Western European investors.
down Ben Ali on 14th January 2011 As an offshore location Tunisia is the
were business people, doctors, law- first choice not only for cost consider-
yers, judges, professors, students and ations. The outsourcing of projects in
engineers. Liberal, well-educated cos- the business process operations and IT Tunisia‘s IT sector is continuously
growing and becomes more attrac-
mopolitans, who knew how democra- sectors is supported by the large pool of
cy works from their time spent abroad. western-orientated, skilled labour and
This broad middle class is very interest-
ed in maintaining a stable and safe Tu-
the, on the whole, very technophile cli-
mate in Tunisian society. Compared
tive, especially for western Investors.
nisia because its members have been with all other North African and East
able to achieve a relatively high stand- European countries, Tunisia’s IT infra- fice spontaneously received a lot of By staging the Jasmine Revolution, the
ard of living. Beyond its special affinity structure is at an above-average level very positive feedback by founders and people of Tunisia have built a solid foun-
to the new media and networking, Tuni- of development. The country has been project managers after the upheaval. dation for the irreversible process of de-
sia has a number of exciting advantages reporting growth rates of above 5% for These companies are sure they have mocratisation. This will without doubt
to offer in the information and commu- more than 15 years. Renowned eco- made the right decision and will hang have positive repercussions for all areas.‹
nication sector. Tunisia’s geostrategic lo- nomic experts see an additional growth on to Tunisia as a future location. The
cation means that for historical reasons potential of 1-2 percentage points in the situation in Tunisia has already been
CONTACT
people are more familiar with foreign country, if the New Tunisia manages to stabilised and is returning to normal.
languages than in other countries in the eliminate corruption and create trans- This is also the result of a quick poll by FIPA Tunisia
region. Along with Arabic and French, parency. the German Chamber of Foreign Trade Hall 3, Booth B 26.
English and German are also popular. The German FIPA (Tunisia’s Foreign in Tunis with German companies in fipacologne@t-online.de
Offshoring investors were attracted Investment Promotion Agency) of- Tunisia.
AZ_Cebit2011_210x94_AZ 18.02.11 14:05 Seite 1
ITALIAN TRADE COMMISSION · Schlüterstr. 39 · 10629 Berlin · Phone: 0049 (0)30 884403-0 · Fax: 0049 (0)30 884403-10 / 11 · berlino@ice.it · www.italtrade.com
MARKETS
Global Delivery
for Global Growth
› The world is growing together and the demand for comprehensive IT solutions is constantly increasing. Being one of the pioneers
of the “Global Delivery Model”, Mahindra Satyam has become a leading ICT-company providing top-class business consulting,
information technology and communication services. C. P. Gurnani, CEO of Mahindra Satyam, speaks about his company’s
growth areas, the importance of SME and his view on globalization.
© eprouveze/flickr
Emerging Asia
› The annually released A.T. Kearney Global Services Location Index confirms the dominant position of Asia within the outsourcing
service sector. While India once again defended its leadership, other Asian countries are rapidly catching up. In the following, an
introductory overview of five Asian outsourcing destinations.
India
Having started as a back-office for busy in all fields of offshore
software companies and contact cent- services, including
ers from industrialized nations, India both business proc-
has become a world-wide recognized ess and informa-
destination for comprehensive IT-serv- tion technology growing
ices. Today, India is the most mature outsourcing (BPO r a p i d l y.
and established offshore nation. The /ITO) as well as voice Nowadays, big Indian
all-around destination is able to provide services. India’s human re- companies, such as Info-
manpower for any type of offshoring sources are highly skilled and sys, Wipro or Mahindra Satyam
activities. Six Indian cities are regularly compared to Western countries are also pursuing their own R&D
found among the Top 10 outsourcing quite affordable. However, the activities, wherefore they can’t be
locations. Being backed-up with more wage level for highly-educated spe- seen as mere service providers, but
than 500,000 technical graduates an- cialists has increased in recent years, instead as dynamic and ambitious glo-
nually, India is the undisputed leader due to the fact, that India’s economy is bal players, moving up the value chain. ‹
China Philippines
Western The Philippines are among Process Association Philippines
c o m - crease. the world’s top destinations (BPAP) the nation produces
panies The KPMG for BPO and are employing 500,000 college gradu-
looking to study also around half a million people ates per year across a
outsource to found that in this sector, generating range of disciplines.
Asia, mostly more than 40 more than $9 billion As one of few Asian
still have a sim- per cent of the in revenues in 2010. countries, the
plified view on division respondents said The country’s out- number of Eng-
of labor. While manufacturing jobs their companies sourcing indus- lish-speaking
go to China, services are preferably have already set up one try is growing college gradu-
outsourced to India. For the IT-sector of their shared services centres in Chi- fast and due to ates is very
that means: Hardware in China, Soft- na. Though it will take some time until a long-established tradi- high. The cap-
ware in India. This statement may still China’s services companies can be com- tion of providing call-center support the ital Manila and
be valid somehow, but same as India, pared in size or expertise with their Indi- world’s No.1 destination for BPO voice Cebu City are the
China’s economy is moving forward. In an competitors, more and more compa- services. (The Philippines have overtak- country’s outsourc-
terms of outsourcing services – English nies achieve high-level certifications for en India in terms of revenues accord- ing flagships and also regularly to be
voice services excluded – China is am- certain customer needs. Furthermore IT ing to Everest Research in 2010). Hardly found among the top destinations for
bitiously trying to take on the market cluster projects were successfully estab- surprising, that call-centers still make outsourcing and offshoring services. ‹
leading neighbour, and it seems that it is lished in several cities, such as Tianjin, up the majority of the country’s opera-
paying off. According to the Ministry of Dalian and Chengdu. The capital of Chi- tions. The dominant position in South
Commerce, in 2009 China’s service out- na’s province Sichuan has built up an East Asia is supported by a skilled labor
sourcing companies more than doubled impressing tech park. Many internation- workforce. According to the Business
to over 9,000 from 2008. Meanwhile the ally operating companies have already
number has surpassed the 10,000. A KP- set up their offices within the uprising
MG report predicts that China’s service IT cluster. Even Wipro, TCS or Infosys Compared to other Asian nations,
outsourcing market is expected to grow consider Chengdu as an important IT- Vietnam is the most financially
at an annual rate of 26% to $43.9 bil- hub for future operations, as they have Vietnam competitive country.
lion by 2014 as demand continues to in- also set up their branch offices there. ‹
Vietnam is one of the major emerging
markets of the ASEAN region and
considered to be a dy-
Malaysia namic nation with great
outsourcing potential.
Malaysia is known to be a premier Shell Group runs a global IT support The IT-sector is consid- investing in and encouraging
outsourcing destination. This fact is center, DHL has located its regional IT ered to be one of the fastest the IT and IT services industry, it
almost annually confirmed by the hub for the Asian-Pacific region there growing industries in Vietnam. could contribute from 8% to 10% to-
A.T. Kearney Global Services Loca- and HP is running two data centers. From 1995 until the end of 2008, wards Vietnam’s GDP by 2020. A
tion Index, which ranked Additional companies include: Intel the country had attracted more than survey of the world’s top 100
Malaysia for 2011 as (with 8,000 employees in 300 foreign-invested IT projects worth outsourcing cities by Tho-
the third most at- Malaysia, including US$2 billion. Over 60% of the popula- lons has ranked Ho Chi
tractive destination 1,500 in R&D), tion is under 30 years of age. According Minh City, at number
for Shared Services Erics- to a report by the Ministry of Science six in the emerging
and Outsourcing. s o n , and Technology, Vietnam has about city’s list. Together with
Main growth ar- B M W, 3,000 to 4,000 new IT students every Hanoi the two cities ac-
eas are BPO, Nokia, IBM, Fujitsu, to name a few. year. Compared to other Asian count for over 90% of the
Systems Integra- Malasia is well positioned and will nations, Vietnam is the most fi- outsourcing revenues of Vi-
tion and IT Consulting, while the fi- most probably remain a key contender nancially competitive country. In etnam. Many multinaltional corpo-
nancial service industry is also becom- and a future destination for high-value order to promote the development rations such as Bayer, BP, Cisco, IBM,
ing more important. A large number services thanks to stable government, of the ICT industry, the government is Intel, Microsoft, NEC, Oracle, Sony or
of multinational corporations have a a highly skilled talent pool and com- offering many incentives to foreign in- Toshiba have all reportedly outsourced
presence in Malaysia. The Royal Dutch petitive costs. ‹ vestors. If the government continues IT related work to Vietnam. ‹
A Tour de Force
› Acellere is a new age startup. It offers software services and software based solutions that use an in-house development and analytics platform. The
founding team is multinational comprising members from India and Germany. They are alumni of marquee firms like Infosys, Cisco, Nortel, Deutsche
Telekom and Autodesk. Vishal Rai, founder and CEO of Acellere, speaks about his motivation and the current performance of this aspiring startup.
have observed in the last couple of years have been able to offer it in entirety. › Can you tell us a little bit more
that the quality of software services being This is proven from the fact that the about your platform?
delivered to the customers has deteriorat- market share of current offshore play- One of the challenges in the software
ed alarmingly. These are early symptoms ers is still abysmally low as compared services industry today is that the quality
that the current model is falling apart and to their overall revenues from this mar- of delivered software is highly dependent
is at its tipping point. If nothing is done ket. Hence besides the fact that I was on the developer’s skills. Even well writ-
about it, we will eventually reach a point, working in this market when I was ten standard packages like SAP need to
wherein either the current model of soft- with Infosys (my previous employer) be configured or customized for every
ware services will break or become exor- and the formation of the company in corporate and that is people dependent
bitantly expensive. Unlike the hardware Germany by that logic, I feel that Eu- today. This problem is going to get worse
industry, which has reached the classi- rope offers us an engaging platform to in the coming days or the good develop-
cal industrial model of predictability and validate and deliver services leveraging ers are going to get very expensive. On
standardization in delivered quality, soft- our industrial model. the contrary the hardware industry has
ware services industry is still stuck in the overcome this challenge by designing
stone ages. We in Acellere are thus em- › How have you performed so far? processes and systems, which if followed,
barking on a journey to address this chal- I think as a team, we have performed guarantee uniformity and predictability
lenge. We have launched a services firm, admirably well for a startup. Since in the quality of the output. Taking a cue
which delivers world class software to our we launched our full scale services, from the hardware industry, we are de-
customers, leveraging advanced technol- 16 months ago, we have seen great signing our platform based on which we
ogy at the core of our service delivery. demand for both, our classical soft- can offer similar levels of predictability
› Why did you choose to form the ware as well as our platform based and quality in our services to our cus-
company in Germany and not in (subscription model) services. Lever- tomers. There are various ways of ap-
United States or India? aging our platform based service cou- proaching this problem but our primary
One of the fundamental value propo- pled with our classical software serv- way of tackling it is from the root level of
© Acellere
sitions of Acellere is that our service ices, we are helping our clients reduce any system – source code. Currently our
their software maintenance costs dras- platform is supporting services for appli-
“Our services are used across all industry tically and to improve their return on
software investment. I think we have
cations build on procedural languages,
object-oriented languages, mid and main
domains including Banking and Financial struck a chord with our clients. This is frames, SAP systems, web based and old
reflected in our 100% annual growth ADA systems. to our customers in par-
Services, Telecoms, Defense, Manufactur- and in the business value they are ticular and raise the software quality bar
ing, Retail, Media, Energy and Utilities.” availing from our services. We are on
track to reach our first million dollars
in the services industry in general.
in annuity revenue, this financial year. › Where do you see Acellere five
› Vishal, could you share with our model has been crafted, keeping the We already have 15 clients in Europe. years from now?
readers the motivation of founding European context in mind and the All our clients are industry leaders in Let me try and answer the question in
Acellere? expectations of European customers. their own field and some of them are a different manner. I feel that if we are
Acellere is a mission to improve the qual- Even though the market for software in the top 150 in the Fortune 500 list able to sustain the momentum inter-
ity of software services, delivered today in services here is over 300 Billion Euros of companies. Our services are used nally, in terms of our research and de-
the market and to take it to a truly world annually, it is highly fragmented. This across all industry domains including velopment, and externally, in terms of
class level akin to that seen in the hard- market still needs a global services Banking and Financial Services, Tele- customer engagement, with the same
ware industry. Having worked in the soft- model, which is tailored to its unique coms, Defense, Manufacturing, Retail, passion as we are today, we will become
ware services industry for over a decade, I needs and none of the current players Media, Energy and Utilities. a tour de force. ‹
Qualified
You choose future members for your international
project teams from a large pool of preselected high
potentials.
Motivated
You benefit from highly motivated young
professionals: Management Assistants who know
your company and your products from scratch.
Hands-on
Management Assistants who are familiar with
company- and product-specific situations adapt current
knowledge to the specific needs of your enterprise.
Kyiv
Lviv
Kharkiv
Dnipropetrovsk
Donetsk
Zaporižžija
Odesa
Simferopol
Center of Europe
›A
decade ago only few people in Europe knew exactly where Ukraine was situated and what kind
of country it was. Even those who heard about Ukraine still associated it with communism and
Russia. Today it has already proven to have a great R&D and IT outsourcing potential as well
as readiness for innovation. So, what makes Ukraine a great place for the German speaking
markets to transfer their high-tech solutions and business processes?
Ukraine is situated in the very center of is integration into the European Union highly educated human capital as well tifications of any country in the world,
Europe and in just one time zone away and the country’s government is putting as the existence of considerable IT-in- following the US, India and Russia.
from Germany, Switzerland and Aus- a lot of efforts into reaching this goal: re- frastructure in specific areas deployed Ukraine manages to feature in the top
tria. A direct flight from Berlin to Kyiv forming legislation and economy, rais- in many Universities, research centers five countries in as many as 27 techni-
makes just a couple of hours. ing living standards, upgrading infra- and institutions. cal skill categories out of a possible 30.
Ukraine has very close historical links structures. Ukraine of 2011 is a far cry There are a lot of famous Ukrainian Uni- Ukraine’s long-lasting aspiration for
with the German speaking region, too. from Ukraine of 2000 and years before. versities such as Kyiv National Technical technological excellence has finally been
By the 19th century a large (Western) Additionally, Ukrainian cities have “sis- University, Kharkiv National Polytechnic rewarded. It ranks 1st among all CEE
part of Ukraine was integrated into the ter” cities in the German speaking re- University, Donetsk Institute of Artificial countries and 11th among the world’s
Austro-Hungarian Monarchy and re- gion with whomh they share and ex- Intelligence and other educational cent- Top 20 leading countries in the area of
mained under Austro-Hungarian con- change cultural, business, and educa- ers that adopt an innovative approach for ITO and high tech services, according to
trol until the beginning of the 20th cen- tional accomplishments. For instance, IT specialists’ training and generally con- the 2010 Global Services 100 list.
tury. Thus, Ukrainians acquired a lot Donetsk is a partner city to Bochum, tribute to the growth of a new prospec- Many German, Austrian and Swiss
from the German speaking cultures. Kharkiv – to Nürnberg, Kyiv – to Leip- tive generation of young IT professionals. companies, attracted by Ukraine’s vast
Today, one of Ukraine’s key priorities zig and Münich, Odesa – to Vienna etc. According to the 2009 Rating of Ukrain- IT talent pool and overall IT market ma-
ian universities, 103 higher education in- turity valued at almost $1 billion, have
EXCELLENT R&D CAPACITY AND
CONTACT stitutions educate and train ICT special- already recognized its technological po-
TECHNOLOGY EDUCATION
ists in Ukraine. Currently, Ukrainian IT tential. Among them are some of the
Ciklum Head Office Kyiv Back in the USSR times, Ukraine used outsourcing industry employs 20,400 IT biggest German and Austrian banks
12 Amosova St. 03680, Kyiv to be a scientific and technological back specialists, according to the Central and and numerous other industries’ actors.
Tel: +38 044 545 77 45 office and “idea generator” of the whole Eastern European ITO Review 2010. This obviously marks Ukraine’s credit-
ciklum@ciklum.net country. Thanks to this heritage, the As per the 2006 Brainbench Report, worthiness and quality in terms of out-
www.ciklum.net main strengths of today’s Ukrainian Ukrainian software engineers have re- sourcing, innovation and business col-
ICT research organizations are in the ceived the 4th highest number of cer- laboration. ‹
PUBLICATION
Exhibition Market
Latin America
2011 | 2012
Trade shows
in Latin America:
New opportunities for
©manhattan/flickr International Exhibitors
Publisher: local global GmbH
Release: Juli 2010, 272 pages
A high-level meeting for those who seek And more: Take advantage of lectures Policy (PDP), the software and IT serv- ISBN: 978-3-9811781-6-6
significant results either as exhibitors or presented by experts who foresee the ices market prides itself on its contin- Price: 24,90 €*
visitors. This is BITS. A CeBIT event, new trends. uing evolution and it is now seen by Language: English
that will provide three days filled with The first edition of BITS will take place many companies as a critical part of www.localglobal.de/shop
many business and learning opportuni- in Porto Alegre, in which more than their business management strategy.
ties and possibilities. Buyers and sellers 65% of the city’s GDP comes from the According to research, it is estimated
from abroad are being invited to come, trade and services industries. Andreas that IT investments in Brazil will grow services were trade, utilities, health,
thus increasing the growth potential Gruchow, member of the Deutsche in average 6.9% annually, generating a and insurance. Finance, government,
for several brands. And more, BITS Messe board, stresses the importance US$ 16.5 billion revenue for the coun- and telecommunications maintained
will feature the German and other In- of having the trade fair in Rio Grande try in 2010 alone. The figures shown their investment rate. The IDC report
ternational Pavilions, which will fur- de Sul’s capital city, Porto Alegre. “It by Brasscom - Brazilian Association of shows that large corporations are keen
ther strengthen the global character of boasts modern infrastructure, which IT and Communication Companies, on implementing systems to improve
the event. attracts considerable investments, be- confirm the importance of the indus- visibility, monitoring, businesses, proc-
BITS was conceived to encourage full sides being home to three technology try and its contribution to the country’s esses analyses, innovation, and results.
immersion in digital business, allowing clusters (APLs), which are in turn ac- economy. With US$ 140 billion gener- “Faced with this extremely positive sce-
both exhibitors and visitors to take full tive drivers of innovation, research, and ated in 2009, the IT sector boasts a 6-8% nario, we are very optimistic in regard
advantage of this unique opportunity. It development. growth above the Brazilian economy, to South America’s potential, and we
is a great occasion to offer products and and accounts for 7-8% of the Gross Do- hope that BITS will be the meeting ven-
AN EMERGING MARKET
services, establishing partnerships, ex- mestic Product (GDP). According to ue for IT professionals and executives
panding networks, choosing reps and Deemed strategic by the Federal Gov- data from the IDC Consultants report, from the whole region”, adds Andreas
distributors, and developing channels. ernment’s Production Development the industries demanding the most IT Gruchow. ‹
and Armenia
Deutschland GmbH, provider of HR
Bastian Epskamp, a Master’s student services to Steinbeis University Berlin,
at Steinbeis University Berlin (SHB), explains. “Our postgraduate manage-
shuts his laptop, finishes his coffee and ment degree is of particular interest to
› After studying software engineering at Fontys University of looks out of the window, feeling a little graduates in these disciplines, because
Applied Sciences in Venlo (Netherlands) Bastian Epskamp drained. It’s been another very late night it gives them the opportunity of mov-
opted to do a combined work-study Master’s degree in man- and Munich, the Bavarian metropolis, is ing up the executive ladder in addition
agement. So he is both a student and an employee at Cloud already fast asleep. Epskamp has spent to a rather technical career.”
Factory, a provider of cloud computing solutions. The par- the last few hours guiding his Arme-
PRACTICE-ORIENTED APPROACH
ticular feature of this development process is that his team is nia-based team of developers through
not in the next room but 4,000 kilometres away in Armenia. some material and discussing with his This prospect also appealed to Bastian
Eurasian colleagues how best to proceed Epskamp – and to his new employer,
with the next release of their new piece who recruits new, motivated young pro-
of software engineering. Of course he is fessionals via Steinbeis. “In contrast to
tired after such a long working day. “But universities of cooperative education,
also in a positive sense. At the moment which frequently have 3-month tui-
I cannot really see myself in a regular tion-only blocks, the employee works
9-to-5 job.” for us practically full-time“, Florian
© iStockphoto
TEXT: HANNOVERIMPULS
According to a company survey (Sep- hannoverimpuls offers companies a companies a business strategy is devel- given out for innovative business con-
tember 2008), which assessed 29 loca- comprehensive support through all oped to form a solid foundation for the cepts from the hannoverimpuls key in-
tion factors, Hannover secured second phases of the relocation process. The re- subsequent implementation. dustries.
place mainly because of the transport location- and start-up competition “Plug hannoverimpuls is the joint business
GEMS – GERMAN MARKETING
infrastructure and connections, the & Work” supplies assistance by rent-free development company from the city
& SALES SOLUTIONS
quality of its universities, and the gen- office-, production- and laboratory space and region. Promoting and supporting
erous green spaces. Other important as well as individual support in order to GeMS offers foreign high-tech compa- the start-up, growth and relocation of
criteria include location costs and the establish quickly and uncomplicatedly in nies support in the operational imple- companies in our region as well as gen-
cost of living, the diversity of business Hannover Region, whereas the consul- mentation of their marketing and sales erating jobs – that is our task and our
sectors in the area, the highly qualified tancy offer ProMAP aims at an optimal activities in the German market by out- daily challenge. On national and inter-
workforce, and the good quality of life. preparation already before entry to the sourcing sales professionals. The activ- national level, on trade fairs and by tar-
market. The relocation support is com- ities can range from small-scale sales geted start-up and relocation initiatives,
RELOCATION IN HANNOVER
pleted by an offer for optimising sales activities, determining important key hannoverimpuls creates awareness of
In order to support relocation projects and marketing processes, GeMS. customers, setting up an in-house dis- the economic advantages of the location
of companies, hannoverimpuls of- tribution department right up to long- Hannover and the surrounding region. ‹
PROMAP – PRODUCT MARKET
fers a range of attractive services. Our term sales partnership.
ANALYSIS AND PLACEMENT
target: Avoid risks upon entry to the
PLUG & WORK
market from the start and support our The basis of successful expansion is CONTACT
customers for the relocation optimally, comprehensive and careful strategic The start-up and relocation competition
individually and unbureaucraticallly. planning. Offering substantial assist- offers the ideal preconditions for a suc- hannoverimpuls GmbH
To put it another way: our job consists ance to small and medium sized compa- cessful entry to the market in Hanno- Vahrenwalder Str. 7,
in simplyfing the way to a successful nies by market investigation and prod- ver and the region: rent-free office and 30165 Hanover, Germany
business establishment in Hannover uct analysis is ProMAP’s goal. Together working spaces, strategic coaching, in- www.hannoverimpuls.com
as much as possible. with specialists and decision-makers in tensive networking and many extras are
© CeBIT © CeBIT
Company Profiles
› Don`t miss the presentations and panels in Hall 6, Stand E 46. The Participants, Sponsors and
Partners of the Flat World Forum are available for your requests during and also after CeBIT.
We surround each client team, both Republics and a joint-venture in the zil. Our world class offerings encom- main objective is to promote the
client and IT, with knowledge shar- UK. We provide complete outsourc- pass IT services and products for GRC, internationalization of Czech compa-
ing activities to foster a profitable ing of services over the entire soft- BI, CRM, ERP & MERP, Help Desk and nies by facilitating their cooperation
and productive work environment ware development cycle . Our main Mobile solutions, provided to several links with foreign enterpreneurs
during their entire outsourcing ex- development platforms are JEE, market segments, such as finance, > Contact:
perience, including social events, .NET and C++. automotive, manufacturing and agri- Ivan Jukl
strong infrastructure, financial and > Contact: business. We will show you why Cu- Dittrichova 21, 12801,Praha, CR
administrative support, Q & A and CN Group ritiba is technologically sophisticated, Phone: +42 22 490 7820
consulting services. Ciklum also Czech-Hana Sulcova globally savvy and culturally aware. It info@czechtrade.cz
provides project-based services and Phone: +42 234 375 185 will demonstrate why well-reasoned www.czechtradeoffices.com
peak resources (freelancers) on a Slovakia- Michal Sirica roads point toward Curitiba Offshore
short-term basis to accomplish very Phone: +42 125 77 80 210 as an essential partner sourcing
specific tasks efficiently and with Ve Smečkách 20 destination for global services and
superior quality. In addition, Ciklum 110 00 Praha 1 solutions providers. DEUTSCHER OUTSOURC-
offers different partnership models Czech Republic > Contact: ING VERBAND - GERMAN,
to help clients sell their software Kelly Zeni AUSTRIAN, SWISS OUT-
products and services in Russia and Executive Manager SOURCING ASSOCIATION.
Ukraine. Rua Roberto Fischer, 208 The German Outsourcing Association
Established in 2002, Ciklum em- CONSIM CONSULTING 81250-025 Paraná, Brazil is the official network of outsourcing
ploys more than 1,000 IT specialists CONSIM – Consulting for Internation- Phone: +55 41 9186 0444 professionals in Germany, Austria
with more than 130 global clients al Channel Marketing – established in info@curitibaoffshore.com and Switzerland and supports and
own software development teams. 2002 in Cologne, Germany, support www.curitibaoffshore.com initiates the dialogue, provides rel-
Ciklum has six development offices companies and group of companies evant information and facilitates
in Ukraine, one in Belarus, and two to internationalize their activities, and co-operation between all market
in Pakistan, as well as representative to identify partners and clients in the attendees as provider, customers,
offices in Denmark, Sweden, United Europe, Middle-East and Brazil. advisors and institutions. In order
Kingdom, Switzerland, Germany and Support companies in the follow- CZECH ICT ALLIANCE to disseminate relevant informa-
the Netherlands. ing activities: market development Czech ICT Alliance was established tion the association co-operates
> Contact: strategy, trainings and workshops in in September 2005, under the su- closely with the German Outsourcing
Andreas Ganswindt internationalization, market studies, pervision of the Czech govermental Journal (www.outsourcing-journal.
Sales Manager Germany marketing support, preparation of agency CzechTrade, for the promo- org), which represents today THE
Weissenburger Platz 6 marketing material, participation in tion of trade. Czech ICT Alliance has resource for news and information
81667 Munich, Germany international trade fairs, public rela- since realized a number of key inter- for outsourcing professionals in the
Phone:+49 898 091 2980 tion activities, company foundation national activities in support of Czech German-speaking region.
andreas@ciklum.net and joint-venture, fund-raising and ICT exports. The most significant > Contact:
www.ciklum.de venture capital acquisition. project is a national day of the CeBIT Mr. Stephan FRICKE
We find your partners and clients in trade fair focusing on outsourcing Lumumbastr 14, 39126
Europe, ME, and Brazil! > Contact: Magdeburg, Germany
> Contact: Ing. Karel C ejna Phone: +49 911 30844-91570
Claus Traeger Masarykova 604, 25219, s.fricke@outsourcing-verband.org
CN GROUP Eisenmarkt 4 Rudná u Prahy, CR www.outsourcing-verband.org
CZECH-HANA SULCOVA 50667 Cologne, Germany Phone: +42 602 295 717
The CN Group has sixteen years Phone: +49 221 257 0786 press@platformaits.cz
experience providing ‘nearshore’ Fax: +49 221 257 0782 www.platformaits.cz
software development services info@consim.biz
and supporting consultancy to cus- www.consim.biz FIPA TUNISIA
tomers in the financial, telecoms/ The Foreign Investment Promotion
mobile, aerospace, embedded and Agency “FIPA-Tunisia” is a national
e-commerce sectors in Scandinavia, CZECHTRADE PROMOTION structure created in 1995 under the
Germany, the UK, Austria and other AGENCY authority of the Ministry of Planning
European countries. CURITIBA OFFSHORE CENTER The Czech Trade Promotion Agency/ and International Cooperation of TU-
We are a Danish-owned company Curitiba Offshore is the international CzechTrade was established by the NISIA. It is mandated to provide the
with over 130 staff in 4 production effort carried out by the best of breed Ministry of Industry and Trade of the support required by foreign investors
locations in the Czech and Slovak companies belonging to Curitiba, Bra- Czech Republic in May 1997. Our and to promote foreign investment
in Tunisia. All relevant information and supporting the Start-up, Growth their avatars, are able to carry on all
about the Tunisian economy, human and Relocation of businesses in the the activities they usually do in a real
resources, infrastructure and invest- Hannover Region – that is the task trade show. Exhibitors get their booths
ment incentives are presented in a of hannoverimpuls. The focus is on reproduced, show their products in 3D,
wide range of documentation. We ac- six sectors identified as having par- upload brochures and interact directly INFOSTROY LTD
company the investor on exploratory ticularly sustainable growth potential, with visitors through audio and video Infostroy Ltd was founded in Kharkov,
visits to Tunisia and throughout the and major innovation and job creation chat. Organizers can now host virtual Ukraine in 2000. Today the company
various implementation phases of the power: Automotive, Energy Solutions, trade shows in a very easy and conve- employs 40 highly qualified special-
initiative. Creative Industries, ICT, Life Sciences nient way. ists. We are a Microsoft Certified
> Contact: and Production Engineering. >Contact Partner and Intel Software Partner.
Ms Lamia Boufaied > Contact: HyperFair Inc. –Headquarters We develop software for Windows and
FIPA TUNISIA Peter Eisenschmidt Pier 38 at the Embarcadero Linux OS families including embed-
Hohenstaufenring 44-46 Manager International Affairs San Francisco, CA 94107 ded and firmware development. Our
50674 Köln Phone: +49 511 300 333 37 HyperFair s.r.l. – R&D Department quality assurance process meets ISO
Phone: +49 221 2403346 Peter.Eisenschmidt@ C.so Matteotti 5/H, 9001 standard requirements.
Fax: +49 221 2403446 hannoverimpuls.de 23900 Lecco (Italy) Production areas: Software devel-
fipacologne@t-online.de www.hannoverimpuls.com Marco Campanari opment for Windows & Linux OS
www.investintunisia.tn Phone: +39 341 1873 966 familes, incl. embedded & firmware
Fax: +39 341 1873 967 development. .NET, C++, PHP, Java,
m.campanari@hyperfair.com Oracle, MS SQL Server, MySQL,
HÖNIGSBERG & DÜVEL DAT- www.hyperfair.com PostGres, CodeSys. ISO 9001 quality
ENTECHNIK CZECH (H&D) standard. Microsoft Certified Partner,
Hönigsberg & Düvel Datentechnik Intel Software Partner.
GIBC - THE GERMAN-INDIAN Czech (H&D) offers an extensive >Contact
BUSINESS CENTER portfolio of modern IT services with a Alexander Lipanov, Anna Kostina
GIBC-Hannover supports all phases focus on advanced technologies such ITALIAN TRADE COMMISSION Infostroy Ltd
of the business expansion of Indian as computer vision. H&D specializes in The Italian Trade Commission is or- 51, Elizarova str.
companies into Europe. The GIBC comprehensive integrated and stand- ganising the Italian Pavilion at CeBIT Kharkov 61098
offers networks in several technology alone solutions for mobile 2011 for th 8th time. More than 28 Ukraine
and industry sectors and the expe- platforms (iOS, Android, Windows Italian companies and research insti- Phone: +38 57 7176 154
rience of how to use synergies of Phone, Windows Mobile, and Symbian) tutions will present new products and info@infostroy.com.ua
indo-german business relations. including follow-up maintenance and innovative technologies in CeBIT Lab. www.infostroy-software.com
This includes consultancy in the area support. In addition to its development Come and meet Italian companies
of product management and market activities, H&D provides professional and learn more about the Italian ICT
analysis, identification of opportuni- services such as CAx and PDM system clusters in Piedmont and Sardinia. INVEA-TECH, A.S.
ties and risks for the company in the support, including Don’t miss our conference where we INVEA-TECH develops and markets
European market, programs to sup- tailor-made training will present our new instruments to comprehensive network solutions for
port sales activities as well as offer of > Contact: improve your business with Italy: The networks from 10 Mbps to 100 Gbps.
rent-free office space. Martin Peka ICT Investment Guide Italy 2011 and The core idea is to provide complete
> Contact: T.G.Masaryka 1083, Mladá the new Technology Atlas Italy. range of products and services for:
Claudia Westphal, Expo Plaza 3 Boleslav,29301, CR >Contact: network security, network monitoring,
30539 Hannover, Germany Phone: +42 739 392 709 Marco Trillmich traffic analysis, hardware acceleration.
Phone: +49 511 437 4796 mpk@hud.cz m.trillmich@ice.it INVEA-TECH offers solutions that helps
Fax: +49 511 761 5998 Halle 9/B19 customers to avoid such problems.
claudia.westphal@GIBC-Hannover.org Tel Stand: +49(0)511 89562015 These network solutions are innovative
www.GIBC-Hannover.org Italienisches Institut für as well as cost effective with good repu-
Außenhandel, I.C.E. tation among today`s adopters.
HYPERFAIR Staatliche Wirtschaftsvertretung >Contact:
The new way of hosting trade shows Schlüterstr. 39, D -10629 Berlin Michal Bohátka
- HyperFair organizes and manages Tel.: +49 30 884 403 0 U Vodárny 2965/2, Brno,
HANNOVERIMPULS virtual trade shows on the web, rec- Fax: +49 30 884 403 10 61600, Czech Rep.
hannoverimpuls is a joint business reating in 3D the real environment m.berz@ice.it Phone: +420 511 205 373
development company from the city (pavilions, stands, workshops and www.italtrade.com/deutschland bohatka@invea.cz
and region of Hannover. Promoting conferences). Attendees, through www.ice.it/paesi/europa/germania www.invea-tech.com
serve numerous clients, including embedded systems, we also propose and Renewable Energies - Polaris is
many Fortune 500 organizations. IT-supporting services such as third- one of the largest parks in Italy. Its
>Contact: party application maintenance, third- computing cluster is one of the most
Dr. Klaus Gronwald party software validation, software powerful in the country (47 TFlops).
KOÇSISTEM Country Manager Germany testing and network administration. Park’s initiatives stimulated the devel-
KoçSistem Information and Commu- MahindraSatyam >Contact: opment of two Technology Clusters in
nication Services, is one of the many Satyam Computer Services Limited Mircea Popa Biomedicine and ICTs. The ICT district,
prominent companies of Koç Informa- D-65105 Wiesbaden/Germany Office Manager Germany known as Sardegna DistrICT, includes
tion Group, a strategic business unit Borsigstraße 20 Pentalog Deutschland GmbH 9 technology labs favouring transfer of
of the largest corporation of Turkey, Phone: +49 6122 507315 Phone: +49 6196 5610 191 research results to companies.
Koç Group. Fax: +49 6122 530755 Fax: +49 6196 5610 199 >Contact:
KoçSistem is a leading solution, Mobile: +49 173 425 1797 Mobile: +49 160 5541 796 Valter Songini, Marketing Director
outsourcing and service integrator klaus_gronwald@mahindrasatyam.com mpopa@pentalog.com Sardegna Ricerche
company providing solutions and www.mahindrasatyam.com Polaris, the Science & Tech-
services developed for their business nology Park of Sardinia
requirements, creating value-added Edificio 2, località Piscinamanna
for its customers considered to be PHONEXIA S.R.O. 09010 Pula (Cagliari)Sardinia- ITALY
locomotives of the national economy. OPTIMSYS, S.R.O. -provides the speech recognition soft- www.sardegnaricerche.it
Established in 1945, KoçSistem still OptimSys provides technologies, ware and high-performance computing Phone: + 39 070 9243 204
delivers business value with an expert products, solutions and services in the services mainly for call centres, secu- Fax: +39 070 92432203
staff of 750 to a wide range of sectors area of computer telephony, speech rity/defence agencies, and multimedia
including public, financial, telecom, systems, interactive voice response archives. Languages supported: 40
industrial and commercial. (IVR) applications and speech-enabled languages for language identification
>Contact: desktop and embedded applications. (user can add another); language in-
Baris Öztok OptimSys is the specialist in solutions dependent speaker and gender identi- SIPPO SWISS IMPORT
Chief Marketing&Sales Officer using VoiceXML, CCXML and advanced fication; English, Russian, Polish, Hun- PROMOTION PROGRAMME
Phone: +90 216 556 15 71 speech technologies. OptimSys tech- garian, Slovak and Czech for keyword SIPPO, the Swiss Import Promotion
Fax: +90 216 556 11 88 nologies and products enable com- spotting (other languages on demand); Programme, is a mandate of the
baris.oztok@kocsistem.com.tr panies, telecommunications carriers English and Czech for Speech to Text State Secretariat for Economic Af-
and service providers to benefit from Transcription. PHONEXIA provides also fairs, SECO, within the framework
the new generation of telephony and the commercial research and develop- of its economic development coop-
speech applications and automated ment of new speech technologies and eration. It is carried out by Osec, the
MAHINDRA SATYAM services. language versions. official Swiss foreign trade promo-
Mahindra Satyam is a leading global >Contact: >Contact: tion agency. The programme helps
business and information technol- RNDr. Pavel Cenek Ing. Radim Kudla SMEs in developing and transition
ogy services company that leverages Domovina 752, Olomouc, 77900, CR Company Address: U Vodárny countries to gain access to the Swiss
deep industry and functional exper- Phone: +42 511 205 39 0 3032, 61600, Brno, CR and European markets by provid-
tise, leading technology practices, cenek@optimsys.cz Phone: +42 732 100 775 ing information, training courses
and an advanced, global delivery in www.optimsys.cz kudla@phonexia.com and other matchmaking services.
Engineering and IT services including www.phonexia.com SIPPO also assists importers from
SCM, CRM, ERP, BI, PLM, and infra- Switzerland and the European Union
structure services. Mahindra Satyam with finding suitable partners and
is part of the $7.1 billion Mahindra PENTALOG® high-quality products from selected
Group, a global industrial conglomer- Pentalog® is a multinational IT engi- developing and transition countries.
ate and one of the top 10 industrial neering company. With development- >Contact
firms based in India. The Group’s in- centers located in France, Germany, SARDEGNA RICERCHE Osec
terests span financial services, au- Romania, Moldova and Vietnam and Sardegna Ricerche, the Regional Swiss Import Promotion Programme
tomotive products, trade, retail and with a total of 600 employees, the busi- Government’s Agency promoting Stampfenbachstrasse
logistics, information technology and ness model of Pentalog® is based on technological development in Sar- 85, P.O. Box 2407
infrastructure development. Mahindra the association of low-cost but high dinia, created and currently man- CH-8021 Zurich, Switzerland
Satyam’s development and delivery quality services. As a European leader ages POLARIS, the local Technology Phone +41 44 365 53 65
centers in the US, Canada, Brazil, the inoffshore-nearshore activities in the Park. With 2 centres, 70 tenants and Fax +41 44 365 52
UK, Hungary, Egypt, UAE, India, China, domain of software development in the 3 specialisation areas - namely ICTs, 21cbernet@osec.ch
Malaysia, Singapore, and Australia area of information systems as well as Biotechnologies (red, green and white) www.sippo.ch
www.hannoverimpuls.com/plugandwork