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UBL has an association with brewing dating back over nine decades, starting with 5 breweries in South
India in 1915. From bullock cart-loaded barrels or 'hogheads' of frothing ale, the beer business has gone
on to become the undisputed 'king' in the Indian beer market. UBL today boasts an impressive spread of
own and contract manufacturing facilities throughout the country. Here, innovative, creative and
aggressive marketing is complemented by a strong distribution network. A management focused on
building brand equity on one hand and exploiting it to the hilt on the other.

Quality and hygiene are the key elements of the United Breweries' manufacturingphilosophy. To this
end, the Central Scientific Laboratory (CSL), headquartered at Bangalore sets standards for all its
breweries. Quality Management Systems laid out along the lines of ISO 9000 are strictly adhered to,
controlling quality at every stage of production, from raw materials to the end product. Also, besides
controlling the production process, the CSL analyses the Company's beer taken off market shelves all
over the country, the competition's beers and beers from across the world. These beers are tested as per
the standards laid down by the European Brewery Convention on 40 different parameters. By these
standards, United Breweries' beers don't just equal, but even surpass, several Dutch and American beers.

Its flagship brand 'Kingfisher', has achieved international recognition consistently, and has won many
awards in International Beer Festivals. Kingfisher Premium Lager beer is currently available in 52
countries and leads the way amongst Indian beers in the International market. It has been anked
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amongst the top 10 fastest growing brands in the UK.

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   (Heineken), holds 37.5% equity shares in United Breweries Ltd. The alliance will
offer consumers the best portfolio of national and international brands in India, including Kingfisher, the
number one Indian brand, and Heineken, the largest global beer brand.

UBL's outstanding skills as India's leading brewer and Heineken's global best practices will provide
further strength to the business.

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c To be the recognized leader in our target markets.

c To be the preferred employer wherever we operate.

c To recognize the value of our human assets.

c To be the partner of choice for customers, suppliers, and other creators of innovative concepts.

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Here's a showcase of the vast footprints of the production
capabilities through owned and contracted facilities of United
Breweries Ltd., across the length and breadth of India. c

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1.cmon the Bronze Award at the 'Australian International Beer Awards' in the "International
Packaged Beer Section for the year 2000."
2.cFirst Prize in the International Beer Awards organised by the New Zealand Hop Marketing
Board.
3.cFirst Prize for the label work category at the Asian Grand Prix Cyrel 2000 Label award.
4.cGold Medal at the morld Beer Championship held in Chicago in 1997.
5.cmorld's Best Lite Lager Award at the Stockholm Beer Festival in 1995.
6.cmorld's Best Lite Lager Award at the Stockholm Beer Festival in 1994.

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Bullet has been a favorite of people of Rajasthan ever since its launch, decades
ago. Bullet with its name and positioning has always had a rustic and son of the
soil appeal, making the brand endearing to its target audience.

Bullet comes with the stamp of a high quality product from a trusted company
and at a very attractive price. Its recent bold strategy of consumer friendly
pricing has made the brand an undisputed leader in Rajasthan. To reinforce the
brands appeal with the Rajasthani consumer, a new campaign was launched to
complement this strategy.

Rajasthanis are a very proud race, proud of their rich culture, history and heritage. The campaign aims at
bringing the brand even closer to the consumer by celebrating things that Rajasthanis are proud of.

The creative uses images of the rich culture and heritage of Rajasthan with the line 'Aapno Rajasthan,
Aapno Bullet' (meaning 'Our Rajasthan, Our Bullet') thus becoming an intrinsic part of Rajasthan's
culture, heritage, myths and mysteries. The brand through this communication positions Bullet as an
integral part of Rajasthan just like a Rajasthani.

The brand is available in 2 SKU's ± 650ml bottle & 330ml bottle

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Kalyani Black Label Strong, an 'iconic' brand has a long history which
begins with its origin in mest Bengal. Kalyani Black Strong today is an
established brand and has its foot prints across East and certain markets in
the South.
KBLS combines the unique taste and quality of Kalyani Black Label in a
strong beer and is positioned on the similar platform as the mother brand.
KBLS symbolizes the values of male bonding and comradery.

The creative uses images of friends having fun with the line 'KBL Khol, Dil Khol' thus becoming an
integral part of friendship and tells you to live life fullest with friends.

The brand is available in 3 SKU's ± 650ml bottle, 330ml bottle & 500ml can

London Pilsner Premium Strong is the 'strong' avatar of Maharashtra's home

grown brand London Pilsner. For decades, the people of Maharashtra have loved
& respected this brand as one of their own.

LPPSB was launched in 2008 to cater to the growing economy strong beer
segment in the state. It has been the fastest growing economy strong segment
brand in Maharashtra and has conquered the segment within months of launch.

London Pilsner Premium Strong combines the unique taste and quality of London Pilsner in a Strong
Beer. The tagline used for communicating the positioning platform is 'Aamchi LP, Aata Jhakkas Strong'
(meaning 'Our LP, Now Super Strong')

The brand is available in only 1 SKU ± 650ml bottle

UB Export Strong, a 'strong' avatar of Karnataka's much loved and iconic beer
brand UB Export was launched across Karnataka in June/July 2009.

Owing to changes in the excise policy of Karnataka, the prices of beer went up,
thus making beer expensive for the masses and resulting in a

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decline in the beer industry volumes. Being market leaders, United Breweries Ltd. took upon itself the
task of reviving the beer industry in Karnataka and launched UB Export Strong at an affordable price at
Rs.58 for the 650ml bottle and Rs.28 for the 330ml bottle.

The positioning of the brand has been done keeping in mind the strong equity enjoyed by UB Export
and has the tagline - 'Ade Taste. Sakkath Dum. Bere Yella Yaake?' (meaning 'Same Taste. Solid Dum.
mhy have anything else?')

mith the stylish look and the strong attitude, the brand is creating waves across Karnataka with
consumers echoing 'Bere Yella Yaake?'

The brand is available in 2 SKU's ± 650ml bottle & 330ml bottle

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From the house of United Breweries, Kingfisher has ruled the world of lager
in India for many decades. Now, the brand ventures into a category with
quite a different flavour ± wines.

All the way from South Africa, Kingfisher Bohemia is introducing India to a
whole new fun way to enjoy wine. After all, anything to do with Kingfisher
comes with the promise of good times.

Zingaro Super Strong was launched in the year 2000, when the Indian Beer
Industry was experiencing a major salience shift from Lager to Strong.
Zingaro was then owned by MABL, which was formed to be the growth
engine for the UB Group. mhile UB Group focused on making Kingfisher
Strong a national brand, MABL launched Zingaro as a flanker to take on
regional brands.
The name Zingaro was finalized after extensive research which showed that the name was associated
with Charisma and Mystique. In order to make the Zingaro label look modern and have a distinct
personality and to stand apart from the red and gold colors of competitors, it was given a green colour
which looked solid and refreshing and the word Zingaro was written in red to add a strength feel to the
label.

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After the brand was successfully established there was a need to gain critical mass because research
showed that the Zingaro imagery did not have the potential to gain a major market share for the brand in
the strong beer category. Research showed that Zingaro consumers were from lower socio-economic
strata whose growth path was relatively limited because of the lack of resources. But he fights hard for
himself and his family's survival and does not bow down to adversities but faces them bravely. This was
captured in the brand tag line 'Bujhaye Sheron Ki Pyaas'. Thus in the year 2004, Zingaro was re-
positioned as a beer that quenches the thirst of the Lion-Hearted.

The brand again underwent a re-positioning in 2007 and the pack design was modified to take the
rugged and masculine imagery to the next level. Horses images were also used on the label because it
symbolizes strength, masculinity and never tiring spirit .The tag line was changed to 'Jawani ki Aag'.
This depicted today's youth and their ambitions and about the fire in youth that helps them to take on
life. The label design was changed to red and gold with a metallic finish to bring alive the brand
personality of Zingaro.

The brand is available in 3 SKU's ± 650ml bottle, 330ml bottle & 330ml can

UB Export is Karnatakaµs home grown brand and for decades now people of
Karnataka have loved and respected this brand as one of their own. UB after
being appreciated in its earlier look has now been revamped and is now in a
Hosa avatar.

The brandµs core target is Male, Age 21 -35 years, SEC B, C.  +
provides the consumers an experience of a high quality product from a trusted &
reputed company, stylish /attractive packaging, all this at a very affordable price. This experience is
further heightened with an endorsement of a local film star who is very popular amongst the masses.

In the effort of making UB Export the numero uno brand that it deserves to be, the brandµs imagery has
been revamped to give a stylish economy brand to its consumers. Uppi is back with a bang in a µnew
lookµ and has re-launched UB Export in its new avatar which has left competition gasping & saying
µYaake?µ.

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The brand is available in an attractive price of Rs.25 for the pint bottle and Rs.53 for the 650ml bottle.

UB Export & Upendra have come together to create an entirely new look for the brand &himself
respectively. The brand is now in its new avatar-"Hosa Look Sakath Style" pack with a new Blue colour
international quality label, full packaging of front & back labels, foils for the 650ml and neck label for
the 330ml bottles. This new imagery of New Look and Great Style has taken the brand to new heights of
success.

Until now, beer lovers like you couldn¶t drink beer 365 days of the year. No
matter how much you wished, there have been occasions when you felt like
having a beer but not something chilled.

Kingfisher, India¶s largest selling beer brand brings to you India¶s 1st µALL
SEASON¶ beer -
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Kingfisher Red, a Premium Gravity beer, is specially brewed to give you a distinctive taste
with an oaky woody flavor, which tastes great when chilled and even better when not chilled.
It is an artistically crafted beer inspired by the traditional brewing practices of medieval
European monks. The monks followed a typical process for making their beer & then
matured it in oak barrels.

Kingfisher Red is so developed following a unique process whereby the beer is golden light
oaky brown and can be consumed even at 14 to 17 oC, without any change in the taste of the
beer! The beer is clean & smooth and gives extra warmth & energy that no otherbeer can
give.

Kingfisher, India¶s largest selling beer, brings a new zing to the beer industry -
Kingfisher Blue! It¶s a young & sporty brand in the premium beer space, that¶s
sure to thrill the adventurous young and those who seek something extra from
life.Kingfisher for decades has been the brand that has captured the consumers¶
imagination and has now added another premium beer to its portfolio. The
promise of Kingfisher of bringing in the good times to life resonates with this
latest brand
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refreshing taste, Blue is brewed to thrill.

The brand¶s core target group is the young male population of the country.
Kingfisher Blue occupies a distinct imagery of adventure sports and meets
the aspirations of those consumers whose idea of fun and liberation is
indulging in high adrenaline rush activities. Stylish and sporty, self assured,
ambitious, confident, who don¶t fear making those out-of-the-line choices,
crave for fresh experiences like BLUE and its association with adventure
sports.

mith under 6% alcohol and easy drinkability Kingfisher Blue gives the extra drive with a soothing after
taste. The new fresh, crisp, golden sparkling premium beer with a clear texture is sure to be a favorite
amongst the youth.

Kingfisher Blue has an attractive packaging with a premium metalized blue color labels and cans. It is
available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans. The brand has been launched in
key markets like Karnataka, Pondicherry, Maharashtra, Mumbai, Delhi ,Rajasthan, Haryana, Kolkata
and will soon be a national brand.

mith Blue, Kingfisher is expected to further strengthen its position as the dominating force that it is
perceived to be ± the undisputed leader!

For the first time in India, and being one of its kind, Kingfisher launched
µDraught in a Can¶ in a convenient 500 ml can. This completely uniqueconcept,
was specifically developed for people who think there is nothing better than
beer on tap. It is no surprise that the crisp taste of the ³freshest thing in a can´ is
loved by the Kingfisher Draught fans. The convenient 500 ml size makes it
easier to guzzle on the go.

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Kingfisher Strong, India¶s largest selling beer, brings to you Kingfisher

Strong FRESH ± Same Taste. Same Dum. Now even more Fresh!
Kingfisher Strong Fresh is the first ever strong draught beer available in the
Indian market. It gives you the crisp taste of freshly brewed beer
conveniently packed in a 500ml can.

The can design connotes freshness & strength. The bright red & yellow
colors stand out in the clutter of brands at the retail outlet.

Kingfisher Strong Premium Beer comes from the house of United Breweries
Limited. The brand was launched in 1999 to cater to the growing Strong
Beer segment in the country. It has been the fastest growing beer brand in the
country and has been instrumental in taking the volumes and profitability on
the upsurge for the Kingfisher family & UB. , #   

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Kingfisher Strong combines the unique taste and quality of Kingfisher in a Strong Beer and is positioned
on the similar platform as the mother brand ± Kingfisher. The tagline used for communicating the
positioning platform is . 
 + )/
Kingfisher Strong symbolizes the values of
strength, style, youthfulness, power & machoism.
Kingfisher Strong has a national footprint and is among the top 3 strong beer brands in almost every
state in the country. It has a wide repertoire of pack sizes, being present in ± 650ml bottles, 330ml Pints,
330ml Cans, 500ml Cans and Draught Beer SKUs.

Kingfisher is one of the oldest, most widely recognized and respected brands
in India. Ever since its inception, the brand has not only succeeded in
guarding its numero uno status, but has also been able to evolve into one of
the most contemporary and aspirational youth icons of today. It is the only
brand in the category to successfully straddle the mild and the

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strong beer category of the country, together selling in excess of 68 mn cases.

And just how did it manage to do that? By being consistent in its brand promise ofbeing the 'King of
Good Times'. Translated, this means that the brand acts as a catalyst in making any moment truly
exceptional and memorable. True to its positioning and the fun platform that it has consistently
occupied, the brand's marketing initiatives have always been through sponsorships and associations with
sports, fashion and fun events, transforming it into a true lifestyle brand.

Kingfisher's association with sports started with the Sailing Rally from Bombay to Goa, moving on to
the sponsorship of mest Indies Cricket team in 1996 and the Benetton Formula 1 team in 1996. The
brand's association with cricket continued with the sponsorship of Indian cricketing icons like Saurav
Ganguly and Ajay Jadeja in the late 90s. The year 2006 saw two of the best players of the game,
Andrew Flintoff and Michael Vaughan, endorsing the brand through a highly visible µme are true
Kingfisher fans' campaign. Currently, Kingfisher is the Good times partner for 5 IPL teams i.e. Mumbai
Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals, and Delhi Daredevils.

Kingfisher also sponsors the East Bengal Football Club (Asian Champions 2003) and promotes
Baichung Bhutia, one of the most popular footballers in the country. Kingfisher also hosts 'Corporate
5s', an annual five a side football event for corporates at the national level.

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A business does not exist in isolation. It impacts and is impacted by the

environment it operates in. me, at United Breweries Limited recognize this fact
and thus feel as responsible for contributing towards the creation of social capital
as towards maximizing returns for its stake holders. Over the past few years UB
has undertaken social programmes with a vision to bring about sustainable social
development.

CSR programmes at United Breweries Limited are not conducted as an impromptu humanitarian activity
but as a sustainable effort to improve the quality of life of the employees and their families as well as of

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the local community and society at large. The concept of CSR is deeply ingrained in UB's culture.

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To contribute positively to the community well being.

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Undertake a comprehensive social development program in the identified areas to promote.

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Provide children with quality education and nutrition which will kindle their interest to study as well as
encourage families to support their education.

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Awareness programmes
Infrastructure for existing schools
Financing payroll of teachers or support staff appointed
Providing meals

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To make primary health care more accessible and affordable.

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Awareness programmes
Health Camps
Providing infrastructure to existing dispensaries, clinic

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Promote conservation of water resources and facilitate access to clean and portable drinking water.

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Rain water harvesting
De-silting of tanks/ponds or other water bodies
Providing portable drinking water to communities
 
Presently distributing brands of Beer in India.

1.c SAB Miller : Haywards, Royal Challenge, Knock Out, Foster

2.c Anheuser-Busch : Budweiser
3.c Carlsberg (South Asian Breweries)
4.c Heineken (Asia Pacific Breweries)
5.c Castle Lager
6.c Cobra







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