1000 Word Marketing Rationale (Starter)

Raymond Amankwah, in conjunction with The Lyric Hammersmith Theatre, is looking to

provide a breathtaking show which will be advertised via a range of mediums, and will be

aimed at specific target audiences. Raymond Amankwah is a final year university student,

studying Drama at Brunel University, London, who is passionate about drama and all things

creative. He is currently in the process of promoting a performance. The piece he is looking

to propose is The Pied Piper of Hamelin. This document will follow the approaches

undertaken by Raymond in an attempt to successfully market his performance, through the

work of his group Tentertainment. Tentertainment productions are an up and coming,

travelling amateur theatre performance group, who specialise in devised performance through

any given stimulus. The main target of Tentertainment is to make a lasting and positive

impression on their audience, through the medium of performance. For the production of The

Pied Piper of Hamelin the tickets prices range from; Adults £10, Students: £5, Concessions

£4.50 and Group discount tickets at (10+) people £3.00. Family tickets, £25.00 (Everyone 12

and over classed as an adult) the date and times are: 7th June 2011 Doors Open 7.00pm, show

starts 7.45pm and the shows running time is approximately 90mins. His selling points and

target audience/target market are mainly Primary School students and staff as it a season

finale piece. He didn’t want to take risks with people who would disturb the flow of the

performers. Overall, he would describe his performance as a light piece with comedic

references and full of fun for all the family. He seeks also, to open to the general public,

family, friends, people who go to the theatre regularly, and different age groups, i.e. A-level

students, GCSE and lower year students ranging from Key Stages 3, to 1. His proposed

production of The Pied Piper of Hamlin is a funny and light hearted comedy piece at its

finest, but with a different take on the traditional perspective. Light in tone and laugh out loud

funny, it features skilled multi-roles and definite vivid pictures painted by the actors to the
audience. The age range that he would deem suitable to aim his performance at, are from the

class of three upwards. How he is going to look to tackle this is through the form of a stage play for

the general public, but mainly targeted at infants. He is having this be done, to demonstrate the talent

of amateur actors, as they aim to transcend from young fresh faces, and budding child stars, to rising

stars, developing professional actors, and then finally reaching their dreams of mainstream. Where he

is deciding to hold the play is the Lyric Theatre in Hammersmith based in West London. Where he is

getting funded from is the Mountview Academy of Theatre Arts. The company offer Dance and

Drama Awards. (DADA) DADA schemes are scholarships funded by the learning and skills council.

They are awarded by schools who display the most potential, drive and desire to succeed in their

profession. This version of The Pied Piper of Hamlin he is looking to produce, is a radical

adaptation of the famous children’s tale by Robert Browning. The Lyric Hammersmith is

acknowledged for their immense, individual, intense deeply moving and serious plays, and

now is biting eagerly into live performance. The production of the Pied Piper of Hamlin is

being hosted at The Lyric Hammersmith, London on the 25th – 31st of May, in the Frank

Matcham auditorium; it is aiming to be bringing to you fresh, wonderfully talented, hard-

working and artistic upcoming actors and directors from London. How he is going to look to

market this is through the various mediums of social networking such as Twitter, Facebook,

Myspace, Blackberry Messenger, e -mail, and a free post show meeting with the cast

complete with autographs and group photos. Where he is aiming to bring Tentertainment, is

to the pinnacle of the acting industry. He sees the potential in them to be able to make a name

for themselves, as well as giving them the opportunity to shine in a positive light. Through

doing this, Tentertainment will be able to confidently produce and promote their own

performances. The aims and objectives of Tentertainment are to develop the skills to perform

sell out shows at the highest possible calibre, raise awareness of up and coming shows and

future performances with natural confidence. To get there, Tentertainment will be developing

from team – building exercises, to games and even individual monologues, to get the general
gist of what performance feels like. In retrospect, Tentertainment within the next few years,

will be looking to expand in number and various mediums, due to the ever growing use of

technology for example, social networking sites. Therefore they can advertise freely and

quickly via these methods. (As mentioned above) Other targets that Tentertainment will be

looking to reach are developing comfortable relationships between the venue owners and

themselves, themselves and future bigger venue owners, and last but not least, themselves

and the audience. By doing that, they will be pushing towards having access to larger spaces

gaining more recognition in their field of work. All of the above mentioned are part of the

proposed marketing objectives. The awareness that he looks to raise, is to promote and

produce future breakout stars in the acting business, that show passion drive, determination

and desire and who will not quit on getting where potentially, they are destined to be.

Raymond Amankwah will be looking to build a confident group of amateur actors that will

boost his own confidence as well as each others. He is looking to provide an always positive

morale and atmosphere, to produce the best quality shows that he possibly can, as his main

target is to get his group recognised, as well as send various audiences across ranges such as

kids, students and parents home happy.

Tour Venues 2011

Lyric Hammersmith, London 25 _ 31 May 2011