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  • PROFILE - DRAFTFCB Interactive

    Încărcat de

    Nipun Kapur
    43 vizualizări14 pagini
    FCB Interactive is a Social Media marketing agency focused on building vibrant user communities for brands across social networks. We combine cutting edge technology, creative content and in depth marketing domain knowledge to build awareness, buzz and loyalty for brands. We have reached a point where: 14% of people trust ads 78% of people trust consumer recommendations.

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    FCB Interactive is a Social Media marketing agency focused on building vibrant user communities for brands across social networks. We combine cutting edge technology, creative content and in depth marketing domain knowledge to build awareness, buzz and loyalty for brands. We have reached a point where: 14% of people trust ads 78% of people trust consumer recommendations.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    43 vizualizări14 pagini

    PROFILE - DRAFTFCB Interactive

    Încărcat de

    Nipun Kapur
    FCB Interactive is a Social Media marketing agency focused on building vibrant user communities for brands across social networks. We combine cutting edge technology, creative content and in depth marketing domain knowledge to build awareness, buzz and loyalty for brands. We have reached a point where: 14% of people trust ads 78% of people trust consumer recommendations.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 14

    CREDENTIALS & CASE STUDIES

    DRAFTFCB
    nteractive
    u r br and talking
    We get yo
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo

    WE ARE
    DRAFTFCB INTERACTIVE
    FCB Interactive is a social media marketing agency focused on
    building vibrant user communities for brands across social
    networks.

    We combine cutting edge technology , creative content and in depth


    marketing domain knowledge to build awareness, buzz and loyalty for
    brands.

    Our Services
    Social Media for Consumer Brands & Political Campaigns

    Buzz Marketing and ePR for emerging brand

    Online Perception & Reputation Management for B2B Brands

    Social Media for Retail Brands

    FOUR
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo

    DRAFTFCB INTERACTIVE
    offers the following services
    Social Media for Consumer & Youth Brands

    Social media for Political Campaigns

    Buzz Marketing and ePR for emerging brand

    Online Perception & Reputation Management for B2B Brands

    Social Media for Retail Brands

    Social Commerce Campaigns

    Online portal development

    Mobile Applications

    Online Games & Applications

    FOUR
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo

    CHALLENGE IN WORLD

    2/3 of the economy


    is now influenced by
    Personal Recommendations….
    (Source: McKinsey Quarterly)

    We have reached a point where:

    14% of people trust ads


    78% of people trust consumer
    recommendations
    (Source: Nielsen Global Trust In Advertising Survey, 2008)

    FOUR
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo

    BRANDS NEED CONSUMER CONVERSATIONS

    People Trust People


    This is not a “new hype” just an ignored reality.

    1955: Word-of-Mouth (WOM) is 7x more effective than


    newspaper advertising, 5x stronger than a personal sales
    pitch and 2x as effective as radio advertising

    1967: 36% of surveyed consumers reported learning of an


    innovation through word-of-mouth, while 48% reported being
    influenced by WOM when making a purchase decision

    2001: Diffusion studies found that WOM is 10x more effective than
    media advertising

    2006: 61% trust other people like thenselves (as media) - Edelman
    Trust Barometer, 2006

    FOUR
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo

    People Trust People

    FOUR
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo

    SOLUTION IN THE

    Solution in the Internet CLOUD


    Increase Product/ offer Awareness

    Build the brand amongst consumers

    Acquire Database

    Clarify Price Positioning and Showcase Range

    Get Feedback

    FOUR
    DRAFTFCB
    ROI ON SOCIAL MEDIA nteractive
    We get yo
    u r b ra nd talking

    X
    Get more than 4 The Results at a
    fraction of your Total Marketing &
    Communications Budget

    You can use Social Media to Enhance

    Advocacy
    Brand Awareness
    Customer Service
    Database acquisition
    Loyalty Building
    Collaboration
    Networking
    Thought Leadership
    Customer Acquisition
    Stakeholder Communications
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo

    WHAT WE BRING IN
    Over 40 years of global experience in advertising,
    communications and marketing

    Expertise in Digital Marketing Communications

    Strong Delivery matched with Creative Excellence

    Range of experiences
    Local brands to Global reach

    In short, Global Work, at Local Cost!!


    Making
    Consumers your Friends

    DRAFTFCB
    nteractive
    u r br and talking
    We get yo
    Making
    Consumers your Friends

    DRAFTFCB
    nteractive
    u r br and talking
    We get yo
    DRAFTFCB
    nteractive
    u r b ra nd talking
    We get yo
    DRAFTFCB
    nteractive
    u r br and talking
    We get yo

    CONTACT:

    50, Oguntona Street, Gbagada Phase 1,


    Gbagada, Lagos, Nigeria.
    Tel: 234-1-8927934, 07027707066

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