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1. INTRODUCTION
a) Name of the business : Healthy Living Industries
b) Type of business : Marketing and Manufacturing
c) Industry Overview : Beverage
d) Location of the business : Nibong Tebal, Industry Estate
e) Date of Commencement : 1st February 2010
f) Factors influencing choice of business : Demand,supply and
government incentive
2. PURPOSE
This business plan is prepared by Healthy Living Industries to obtain a
term loan for the amount of RM50,000 from the bank. Its also prepared as
a guideline in managing the business.
1. PLANNING
a) Introduction to product/service
De Royal Tea is made of finest orange pekoe teas which were grown
5000 feet above the sea level. Our tea leaves were meticulously
selected for their character and full flavour to give you the
unmistakable, distinctive taste of pure traditional royal tea. We
guarantee that our tea is 100% highland tea and free from artificial
colourings and flavourings
b) Target Market
Sales Forecast
Sales (RM)
Jan 20,525
Feb 22,978
Mac 24,765
Apr 26,007
May 28,118
Jun 30,265
Jul 32,715
Aug 34,625
Sept 36,899
Oct 38,409
Nov 40,578
Dec 42,537
Total 378,421
Jan
45,000
40,000 Feb
35,000 Mac
30,000 Apr
25,000 May
Sales
20,000 Jun
15,000 Jul
10,000 Aug
5,000
Sept
0
Oct
1
Nov
Months
Dec
g) Marketing Strategies and Marketing Budget
Tea box
Aluminium foil
Tea leaves
Wrapping machine
Scaling machine
5. DIRECTING
Sources of Financing
The sources for the business is equal share from 3 person. Its a partnership
business and from the bank loan.
Loan Amortization Schelude
RM 50,000 loan
5% interest
RM 500 payback to the bank monthly
Cash Flow Proforma
Cost of Goods:
Materials 3,500 5,600 7,500 9,800
Variable Labor 0 0 0 0
3,500 5,600 7,500 9,800
Less: Ending Inventory 0 0 0 0
Cost of Goods Sold: 3,500 5,600 7,500 9,800
Controllable Expenses :
Advertising 1,200 1,500 2,500 3,500
Wages 10,000 10,000 15,000 20,000
Maintenance and Repairs 500 600 500 1,200
Fixed Expenses :
Insurance 1,000 2000 2500 2,500
Utilities 3000 3500 3600 4,000
Total Expenses 15,700 17,600 24,100 31,200
Net Operating Income 359,221 375,474 388,513 401,342
FIXED ASSETS
Long-term Investment 420 493 423 546
LIABILITIES
Current Liabilities
Accounts Payable 246 252 258 277
Short-term notes 24 25 26 28
Current Portion of long-term notes 14 14 14 15
Accruals & other payables 14 14 14 14
Total Current Liabilities 298 305 312 334
Long-term Liabilities
Mortgage 897 931 978 1021
Other long-term liabilities 443 485 527 576
SHAREHOLDER'S EQUITY
Capital Stock 300 300 300 300
6. CONTROLLING
a) General business description
This business is mainly to manufacture tea and distribute it to all over the
Malaysia people.
b) Organizational Chart
CEO
MANAGER
QUALITY
MARKETING CONTROL LOGISTIC
Table of job designation, number of workers and job description.
JOB NUMBER OF WORKER JOB DESCRIPTION
CEO 3 Lead the business to achive
its goal
Manager 6 Supervise all the department
in the organization
Marketing 5 Responsible to market the
product and find the
customers need.
Manufacturing 10 Responsible to produce a
quality product to customer.
Quality Control 2 Controls the quality and
standard of the product
Accountant 1 Prepare an income
statement for the
organization.
Logistic 3 Handles the product
delivery and receiving of
raw materials.
c) Remuneration table
Director table
Director chairs
Air conditioner
Cupboard
Flurocent lights
Toilets
Whiteboard
Electricity-RM 2,000
Telephone-RM 500
Today, modern science gives credence to these ancient writings and beliefs.
Just how and why is tea so good for you? Decades of research reveals that this
goodness lies in two vital elements that make up the drink:
Another study by Dr. Joseph Vita at Boston's School of Medicine supported these
results. For four months, sixty-six men drank four cups of either black tea or a
placebo daily. Dr. Vita concluded that drinking black tea can help reverse an
abnormal functioning of the blood vessels that can contribute to stroke or heart
attack. Dr. Allan H. Conney, chairman of the College of Pharmacy at Rutgers
University and director of the Laboratory for Cancer Research, says
emphatically, "Both green and black tea have been found to inhibit cancer
formation in many animal studies."
Research is still relatively new, and it will be a while until there is strong evidence
confirming the benefits.
For now, the evidence is leaning towards the fact is that whether green, oolong
or black, tea is a rich and healthy source of antioxidants which give great benefit
to the drinker.
MARKETING
Here in Malaysia, tea is more than just a drink. De Royal Tea both creates and
complements the social situation whether it is a meeting of friends, a family get-
together or a corporate appointment.
At the same time, De Royal Tea is a beverage that transcends creed or culture.
Regardless of favourite football teams, political opinions or religious beliefs,
every Malaysian is sure to find common ground when it comes to having a cup of
tea.
This is the essence of this simple yet great-tasting brew. Whether tarik-ed and
frothy, ice-cold with a squeeze of lime or steaming and fragrant, tea brings
people together.
Selected mountain tea, characterized by its eyebrow shaped and fine tea leaves.
It’s said that: high mountains produce good tea.
%
The tea looks uniform,touches soft and thick, tastes mellow with strong lasting
fragrance.
%
Our company have done international business for many years, so we are
confident we can offer professional service to you.
%
We can offer Certificate of Origin, Phytostanitary Certificate and Certificate of
Quality by CIQ(issued by Chinese Inspection) and any other certificate you need.
We are proud of our product at. and we are committed to embracing the
wonderful uniqueness of individuals as we grow our teams and our
company. Healthy Living Industries is an equal opportunity employer and does
not discriminate against its qualified employees or applicants because of sex,
race, age, religion, national origin, disability, sexual orientation, or any other
protected status as determined by state or federal law. Equal employment
opportunity will be extended to all persons in all aspects of the employer-
employee relationship, including: recruitment, hiring, upgrading, training,
promotion, transfer, discipline, layoff, and termination. Employment opportunities
with Healthy Living Industries. are and shall be open to all qualified applicants
solely on the basis of their experience, aptitudes and abilities. Advancements
shall be based on such factors as: quality of work, prior job performance,
abilities, attendance, safety record, and ability to work well with others.
BUSINESS ETHICS
It is our main objective to provide the best yet affordable tea.Therefore our
company ensures the following below:
Giving the best in quality of the products we carry and sell, ensuring them
to be defect free
Updating the latest flavor tea on our online store catalog every montly,
keeping up with the latest flavor of tea
Providing the best in our products packaging and ensuring fast delivery of
stocks to cater to our customers' needs
Exchanging of products that are short of our customer expectation based
on the stock return policy