POSSIBLE WAYS OF UNDERTAKING A PROJECT WORK

• A Comprehensive organizational Case Study of an Organization: Based on

Field
Work Organization, Company, Firm, Market..

• An Inter-organizational Study on Management Practices.

• An Exploratory Study of Market/Organizations Based On Primary

Information and Secondary Data.

• The Project Work Based On Secondary Data & Information Supported With
Field
Work In A Fairly Big Organization, Company, Firm, Market..

• The Project Work Can Be Based On Primary Data On A Chosen Topic Based
On
Respondents’ Viz., Customers, Employees, Intermediaries, Agencies

TOPIC SELECTION

Interest Area: MARKETING MANAGEMENT

An Empirical Research Study Based on Secondary Data and A

Consumer Response

Study on Selected Products:

Financial Products : Insurance Products, Consumer Financing Services,

Logistic(or)Transportation, Investments Products, Pension Plans,

FMCG Products: Mobile Phones, Fashion Products, Life Style Products,

Watches; Clothing, Two-Wheelers, Four Wheelers, Toilet Soaps, Detergents,
Shampoos, Personal Care Products, Beauty Care Products, Physical Fitness
Products, Credit Cards, ATMs, Newspapers, Magazines, Internet, Search
Engines & Services, Mobile Phone Services, FM Radios

Financial Services: Banking Services, Investment Services,

Insurance Services, Entertainment Services, Leisure Services,
Infrastructure Services, E-commerce Services, ICT Services, ITESs,
Public Utilities/ Services
Measurement of: Customers’ Awareness, Customers’
Satisfaction, CRM Practices, Buying Behaviour, Buying Habits

Buying Behaviour: Different Format of Organized Retailing,

Tele-Shopping Experiences, Life Style Marketing Studies, Profiling
Studies [With a focus either on Demographics, Psychographics],
Marketing Mix Strategies; Marketing Effectiveness Studies,
Measurement of Company’s Marketing (or) Business
Orientations, Media Habits, TV Viewing Behaviour, Radio Listening
Habits, Advertising Campaigns, Advertising Appeals, Advertising
Medias, Evaluation of Sales Promotion Schemes, MKIS

Interest Area : HUMAN RESOURCE MANANGEMENT

An Empirical Research Study Based on Primary and Secondary Data

and or Employees: Opinions/ Perceptions/ Responses/ Views of:

Public Sector/ Private Sector/ Corporate Sector/ Co-operative Sector/

Channel
Members/Administrators/Students/ Housewives/ Managers (or)
Administrators of NGOs as well as Institutions
[Schools/Colleges/Universities]-Government Sector Employees; Not-
For–Profit Organizations [Trusts]

Responses of Selected Organization/ Business Unit/ Companies on

viz; Managerial Practices/ Managerial Policies:
Organizational Change, Organizational Structure, Personnel
Policies & Practices, Organizational Compensation Plans &
Practices, Managerial Participation of Employees, Organizational
Climate & leadership Studies, Organizational Stress,
Organizational Effectiveness Employee-Management Relations
Recruitment & Selection Process, Employees’ Satisfaction
Measurement Studies, Employee
Loyalty Studies, Employees’ Job Satisfaction Measurement
Studies, Employees’ Mental Health Studies, Employee Welfare
Activities, Impact of Technology on Employees’ Performances,
Performance Measurement System, Attrition & Retention
Strategies, HRM Practices, HRD Strategies, Training & Executive
Development Strategies, Value Chain Management; Motivational
Practices, Financial Incentives, Quality Management,
Organizational Restructuring, Turn Around Management, TQM,
MIS, Entrepreneurship Studies.

AN ILLUSTRATIVE LIST OF TOPICS: For Example

• A Study of Marketing Strategies of Selected Products of AMUL

• A Study of Marketing Strategies of Selected Products of Mother
Dairy
• A Study of Dividend Practices in Selected Companies/ of a
Business Group.
• A Study on Effectiveness of Selected Advertisements of Selected
Products of HUL.
• A Study of HRD Practices with reference to “ABC Plant”.
• A Critical Evaluation of Personnel Policies of “ABC Plant: Issues
and Practices.
• Performance Evaluation and Practices: A Professionally Managed
Enterprise.
• TQM. A Case Study of Professionally Managed company/institution.
• A Critical Review of Credit Card Industry.
• Impact of Marketing Strategies on Detergent Consumption in
Delhi.
• Marketing Strategies of HDFC versus LICHF: A Case Study of Delhi
Offices.
• A Comparative Consumer Survey of Mobile Phone Service
Providers in Delhi.
• Organizational Effectiveness Through HRD: A Case Study of NTPC
at Delhi
• Organizational Climate and Leadership of an L &T at Gurgaon.
• Design of Personnel Information System for an Organization/
Comparative Study.
• Role of SIDBI in the Development of SSI Sector in Haryana.
• Stress Audit of Executives in a Multi-disciplinary Organization.
• Consumer Behaviour and Life Style Analysis – A Case Study of
Casual Shirt
Market.
• Monitoring of Industrial Sickness – A Case Study.
• Effectiveness of Financial and Non-Financial Incentives as
Motivators for Sales
Personnel of Selected Organization.
• Job Satisfaction and Mental Health of Selected Employees: A Case
study of
Selected Organization.
• Retail Consumer Financing Through GE Countrywide Versus ICICI–
A
Comparative Study.
• Study of Factors Affecting Organizational Structure in a Fast
Growing Company.
• Trade Credit Management – A Case Study of Selected Companies.
• Government Policy and Export-Oriented Units – Pitfalls and Action
for Future.
• An Endeavor to Diagnose and Improve the Performance of State
Electricity
Boards.
• Bank Financing to Women Entrepreneurs: A Case Study of Selected
Banks.
• HRD Strategies and Industrial Relations: A Case Study/
Comparative Study.
• Strategic HRM Strategies: Sectoral Experiences.
• HRD as a Tool for Effectiveness: Case Study.
• Planning and Identifying HRD Intervention for Solving
Organizational Problems:
Case Study/ Comparative Study.
• Organization Restructuring: Strategies and Action – Case Studies.
• Role of HRD in TQM: Case Studies.