Documente Academic
Documente Profesional
Documente Cultură
BY:
SONAL MAHAJAN
ROLL NO.-7065222460
M.B.A.-IV
1
DECLARATION
Sonal Mahajan
2
CERTIFICATE OF GUIDE
Project Guide
3
ACKNOWLEDGEMENT
SONAL MAHAJAN
TABLE OF CONTENTS
4
Chapter no. Contents Page no.
Acknowledgement
Executive summary
1 Introduction 1-31
6 Recommendations 61
Bibliography 62
Annexure
EXECUTIVE SUMMARY
5
Project work is a part of our curriculum that gives us the knowledge about
management.
The topic that has been taken for the project is " ANALYSIS OF
vehicle ideally suited for small and unsophisticated investors. These funds
mutual fund units can share the capital appreciation in the giant blue chip
6
reasonable return , liquidity, safety and security to investors besides proving
As the mutual fund industry is at a very progression stage from the last
decade. It needs a through probe to this fast growing industry term of growth
In order to achieve the various stated objectives both primary data and
magazines etc. Data collected is used for knowing the awareness of mutual
funds and sources from which the investors get the information about mutual
funds .
CHAPTER - I
7
INTRODUCTION
Mutual fund is the most suitable investment (or the common man as it
offers an opportunity to invest in a diversified, professionally managed
portfolio relatively at a low cost. Anybody with an inventible surplus of as
little as a few thousand rupees can be invested in mutual funds. Change in the
economic scenario, falling interest rates of bank deposits, volatile nature of
capital market and recent hitter experience of investors in making direct
investment emphasis the increasing importance of the intermediaries like
mutual funds.
Mutual funds help the small and medium size investors to participate in
today's complex and modern financial scenario. Investors can participate in
the mutual fund by buying the units of the fund. The income earned through
these investments and capital appreciation realized by the schemes is shared
by its unit holders in proportion to the number of units owned by them. Mutual
funds play vital role in mobilization of resources and their efficient al1ocation.
These funds played a significant role in financial inter-mediation, development of
capital markets and growth of the financial sector as a whole. The active
involvement of mutual funds in economic development can be seen by their
dominant presence in the money and capital market. In early 19th century, mutual
funds have proved to be an important institutional arrangement of risk pooling.
These institutions have come to assume so much of significance them they now
completely dominate the entire financial market.
8
1.1 MUTUAL FUND
9
The profits or losses are shared by the investors in proportion to their
investments. The mutual funds normally come out with a number of schemes with
different investment objectives which are launched from time to time. In India , A
mutual fund is required to be registered with Securities and Exchange Board of
India (SEBI) which regulates securities markets before it can collect funds from
the public.
A mutual fund uses the money collected from investors to buy those assets
which are specifically permitted by its stated investment objective. Thus, an equity
fund would buy mainly equity assets-ordinary shares, preference shares, warrants
10
etc. a bond fund would mainly buy debt instruments such as debentures, bonds, or
government securities. It is these assets which are owned by the investors in the
same proportion as their contribution bears to the total contribution of all investors
put together.
11
share. The value of an investor’s part ownership is thus determined by NAV of the
number of units held number of units held
12
established its mutual fund in June 1989 while GIC had set up its mutual fund in
December 1990.
At the end of 1993, the mutual fund industry had assets under management of
Rs.47,004 crores.
13
the end of January 2003, representing broadly, the assets of US 64 scheme, assured
return and certain other schemes. The Specified Undertaking of Unit Trust of
India, functioning under an administrator and under the rules framed by
Government of India and does not come under the purview of the Mutual Fund
Regulations.
The second is the UTI Mutual Fund Ltd., sponsored by SBI, PNB, BOB
and LIC. It is registered with SEBI and functions under the Mutual Fund
Regulations. With the bifurcation of the erstwhile UTI which had in March 2000
more than Rs.76, 000 crores of assets under management and with the setting up of
a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with
recent mergers taking place among different private sector funds, the mutual fund
industry has entered its current phase of consolidation and growth.
As at the end of September, 2004, there were 29 funds, which manage
assets of Rs.153108 crores under 421 schemes.
14
GROWTH IN ASSETS UNDER MANAGEMENT
1. Income. Income funds focus on dividends and interest that provide income
to investors. This is a relatively steady source of money, but the fund’s
NAV can still go up and down.
15
3. Stability. Stability funds focus on protecting the amount invested from loss
so the
fund’s NAV does not go down. This is the least risky type of fund but may
make the least amount of money.
1.5 TYPES OF MUTUAL FUNDS
A mutual fund may float several schemes which may be classified on the
basis of its structure, its investment objectives and other objectives.
2. Close-Ended funds:
A close-ended fund is open for subscription only during specified period,
generally at the time of initial public issue. The close ended fund scheme is listed
on the some stock exchange where an investor can buy or sell the units of this type
of scheme.
3. Interval fund:
Interval funds combine both the features of open-ended fund and close-
ended funds.
16
The objective of growth fund scheme is to provide capital appreciation over
the medium to long term. This type of scheme is an ideal scheme for the investors
seeking capital appreciation for long period.
2. INCOME FUNDS:
The income fund schemes objective is to provide regular and steady income
to investors.
3. BALANCED FUNDS:
The objective of balanced fund schemes is to provide both growth and
regular income to investors.
C. GEOGRAPHICAL CLASSIFICATION:
1. DOMESTIC FUNDS:
Funds which mobilize resources from a particular geographical locality like
a country or a region are domestic funds. The market is limited and confined to the
boundaries of a nation in which the fund operates. They can invest only in the
securities, which are issued and traded in the domestic financial market.
2. OFFSHORE FUNDS;
Offshore funds attract foreign capital for investment in the country of the
issuing company. They facilities cross-border fund flow which leads to an increase
in foreign currency and foreign exchange reserves. Such mutual funds can invest
in securities of foreign companies. They open domestic capital market to
17
international investors. Many mutual funds in India have launched a number of
offshore funds, either independently or jointly with foreign investment
management companies. The first offshore fund, the India fund, was launched by
unit trust of India in July 1986 in collaboration with the US fund manager, Merril
Lynch.
D. OTHER FUNDS:
1. TAX SAVING SCHEMES:
The objective of Tax Saving Schemes is to offer tax rebates to the investors
under specific provisions of the Indian Income Tax Laws. Investment made under
some schemes is allowed as deduction u/s 88 of the Income Tax Act.
3. SECTORAL SCHEMES:
The schemes invest particularly in specific industries or initial public
offering.
4. INDEX SCHEMES:
Such schemes link with the performance of BSE sensex or NSE.
5. LOAD FUNDS:
A loan fund charges a commission each time when you buy or sale units in
the fund.
6. NO-LOAD FUNDS:
18
A No-Loan fund does not charge a commission on purchase or sale of the
unit in the fund.
1) Portfolio Diversification:
Mutual funds normally invest in a well-diversification portfolio or
securities. Each investor in a fund is a part owner of all of the fund’s assets. This
enables him to hold a diversified investment portfolio even with a small amount of
investment that would otherwise require big capital.
2) Professional Management :
Even if an investor has a big amount of capital available to him, he benefits
from the professional management skills brought in by the management of the
investor’s portfolio. The investment management skills, along with the needed
research into available investment option, ensure a much better return than what n
19
investor can manage on his own. Few investors have the skills and resources of
there own to succeed in today’s fast-moving, global and sophisticated markets.
3) Reduction/Diversification Of Risk :
An investor in a mutual fund acquires a diversified portfolio, no matter how
small his investment. Diversification reduces the risk of loss, as compared to
investing directly in one or two share or debentures or other investments. When an
investor invests directly, all the risk of potential loss is his own. A fund investor
also reduces his risk in another way. While investing in the pool of funds with
other investors, any loss on one-two securities is also shared with other investor.
This risk reduction is one of the most important benefits of a collective investment
vehicle like the mutual fund.
20
Mutual fund management companies offer many investor services that a
direct market investor cannot get. Investors can easily transfer their holding from
one scheme to the other, get updated market information, and so on.
2. No Tailor-Made Portfolios:
Investors who invest on their own can build their own portfolios of shares,
bonds and other securities. Investing through funds means he delegates this
decision to the fund managers. The very high-net-worth individuals or large
corporate investors may find this to be a constraint in achieving their objectives
their objectives. However, most mutual fund help investors overcome this
constraint by offering families of schemes- a large number of different schemes-
21
within the same fund. An investor can choose from different investment plans and
construct a portfolio of his choice.
3. Risk Factors:
Mutual fund and securities investments are subject to market risk and
there is no assurance or guarantee that the objective of the schemes will be
achieved. As with any security investment, he Net Asset Value (NAV) of the units
issued under the schemes can go up or down depending on the factors affecting the
capital market. Past performance of the sponsors, the Asset Management
Company/ Fund does not indicate the future performance of the fund.
22
expenses-other payable liabilities}/Number of units outstanding at the date of
NAV.
A mutual fund in India is constituted in the form of trust under public trust
act, 1882. The key players namely sponsors, mutual fund trust, and Asset
Management Company (AMC) are involved in setting up a mutual fund. They are
assisted by other independent administrative entities like banks, registrars, transfer
agents, and custodians (Depository participants).
There are many entities involved and the diagram below illustrates the
organizational set up of a mutual fund:
Trustees
23
The trust of mutual finds may be managed by a board of trustees, or a trust
company, corporate body. Most of the funds in India are managed by Board of
Trustees.
Sponsor
Sponsor is the person who acting alone or in combination with another body
corporate establishes a mutual fund. Sponsor must contribute atleast 40% of the
networth of the Investment Manged and meet the eligibility criteria prescribed
under the Securities and Exchange Board of India (Mutual Funds) Regulations,
1996.The Sponsor is not responsible or liable for any loss or shortfall resulting
from the operation of the Schemes beyond the initial contribution made by it
towards setting up of the Mutual Fund.
The trustees appoint the AMC with the prior approval of SEBI. The AMC is a
company formed and registered under the companies act,1956 to manage the
affairs of the mutual fund and operate the schemes of such mutual funds. It charges
a fee for the services it renders to the mutual fund trust.
24
statements to the unit holders. The Registrar and Transfer agent also
handles communications with investors and updates investors records
25
• Units of a close ended scheme can be opened for sale or redemption at a
predetermined fixed interval if the minimum and maximum amount of sale,
redemption, and periodicity is disclosed in the offer document.
• Units of a close ended scheme can also be converted into an open ended
scheme with the consent of majority of the unit holder and disclosure is made
in the offer document about the option and period of conversion.
• Units of a close ended scheme may be rolled over by passing resolution by a
majority of the shareholders.
• No scheme other than unit linked schemes can be opened for more than 45
days.
• The AMC must specify in the offer document about the minimum subscription
and the extent of over subscription, which is intended to be retained. In the
case of over subscription, all applicants applying up to 500 units must be
given full allotment subjected to over subscription.
• The AMC must refund the application money if minimum subscription is not
received and also the excess over subscription with in the six weeks of closure
of subscription.
• Guaranteed returns can be provided in a scheme if such returns are fully
guaranteed by the AMC or sponsor. In such cases, there should be a statement
indicating the name of the person, and the manner in which the guarantee is to
be made must be stated in the offer document.
• A close ended scheme shall be wound up on redemption date, unless it is
rolled over, or if 75% of the unit holders of a scheme pass a resolution of
winding up of the scheme : if the trustee on happening of any event, requires
the scheme to be wound up: or if SEBI, so directed in the interest of investors.
26
1.10 PROFILE OF MUTUAL FUNDS
Mutual funds now represent perhaps the most appropriate investment
opportunity for the most investors. As financial markets become more
sophisticated and complex, investors need a financial intermediary who provides
the required knowledge and professional expertise on successful investing. It is no
wonder then that in the birthplace of mutual fund-the U.S.A. - the fund industry
has already overtaken the banking industry, more funds being under mutual fund
management than deposited with banks.
The Indian mutual fund industry has already started opening up many of the
exciting investment opportunities to Indian investors. We have started witnessing
the phenomenon of more saving now being entrusted to the funds than to the
banks. Despite the expected continuing growth in the industry, mutual funds are
still a new financial intermediary in India. Hence, it is important that the investors,
the mutual fund agents/distributors the investment advisors and even fund
employees acquire better knowledge of what mutual funds are, what they can do
for investors and what they cannot, and how they function differently from other
intermediaries such as the banks.
27
Until1992 primary market investors were effectively assured good return as
the issue price of new equity issue was controlled and low. After introduction of
free pricing of shares, new issue prices were higher and with greater volatility in
the stock markets, many investors who bought highly priced shares lost money,
and withdraw money from the market altogether. Even those investors, who
continued as direct investors in stock markets, realized that the key to successful
investing in the capital markets lay in building a diversified portfolio, which in
turn required substantial capital. Besides, selecting securities with growth and
income potential from the capital market involved careful research and monitoring
of the market, which was not possible for all investors. Under similar
circumstances in other countries, mutual funds had emerged as professional
intermediaries. Besides providing the expertise in stock market investing these
fund allow investing in small amounts and yet holding a diversified portfolio to
limit risk, while providing the potential for income and growth that is associated
with the debt and equity instruments. In India, Unit Trust of India occupied this
place as the only capital markets intermediary from 1964 until late 1987, when the
government started allowing other sponsors also to set up mutual funds. With
some ups and downs, this new class of intermediary institution has emerged, in
India as elsewhere, as a good alternative to direct investing in capital markets.
Mutual fund serves as a link between the saving public and the capital
market, as they mobilize savings from investor and bring them to borrowers in the
capital markets. By the very nature of their activities, and by virtue of being
knowledgeable and informed investors, they influence the stock markets and play
an active role in promoting good corporate governance, investor protection and the
health of capital market. Mutual funds have imparted much needed liquidity into
28
the financial system and challenged the hitherto dominant role of banking and
financial institution in the capital markets.
When you invest in a mutual fund, your money is pooled with other
investors’ money in the fund you receive units, or shares, in the fund
in exchange for the money you invest.
The fund uses the money received from investors to buy investors to buy
investments, which are held in trust on behalf of the investors by a custodian the
custodian must be either a Canadian chartered bank or a large trust company.
29
Each mutual fund is managed by a professional manager. The fund manager
invests the money in a variety of investments, and charges the fee for providing
this service
1.12 STRUCTURE OF MUTUAL FUND INDUSTRY IN INDIA
Mutual Fund Industry
MF’s
Schemes
Equity Bonds Metals Real estate Money Market Security Price Others
Indices
30
1.13 HOW TO INVEST IN MUTUAL FUND
In Mutual Funds, Assured Return Schemes are those schemes that assure a
specific return to the unit holders irrespective of performance of the scheme. A
scheme cannot promise returns unless such returns are fully guaranteed by the
sponsor or AMC and this is required to be disclosed in the offer document.
Investors should carefully read the offer document whether return is assured for
the entire period of the scheme or only for a certain period. Some schemes assure
returns one year at a time and they review and change it at the beginning of the
next year.
An investor must mention clearly his name, address, number of units applied for
and such other information as required in the application form. He must give his
bank account number so as to avoid any fraudulent encashment of any
cheque/draft issued by the mutual fund at a later date for the purpose of dividend
or repurchase. Any changes in the address, bank account number, etc at a later date
should be informed to the mutual fund immediately.
31
investing in a Mutual Fund scheme, should carefully read the offer document. Due
care must be given to portions relating to main features of the Mutual Fund, risk
factors, initial issue expenses and recurring expenses to be charged to the Mutual
Fund entry or exit loads, sponsor’s track record, educational qualification and
work experience of key personnel including fund managers, performance of other
Mutual Fund schemes launched by the mutual fund in the past, pending litigations
and penalties imposed, etc.
Yes. They Can However, no change in the nature or terms of the scheme, known
as fundamental attributes of the Mutual Fund e.g. structure, investment pattern,
etc. can be carried out unless a written communication is sent to each unit holder
and an advertisement is given in one English daily having nationwide circulation
and in a newspaper published in the language of the region where the head office
of the mutual fund is situated. The unit holders have the right to exit the Mutual
Fund at the prevailing NAV without any exit load if they do not want to continue
with the scheme. The mutual funds are also required to follow similar procedure
while converting the scheme form close-ended to open-ended scheme and in case
of change in sponsor.
The mutual funds are required to inform any material changes to their unit holders.
Apart from it, many mutual funds send quarterly newsletters to their investors.
At present, offer documents are required to be revised and updated at least once in
two years. In the meantime, new investors are informed about the material changes
32
by way of addendum to the offer document till the time offer document is revised
and reprinted.
The performance of a Mutual Fund is reflected in its net asset value (NAV) which
is disclosed on daily basis in case of open-ended schemes and on weekly basis in
case of close-ended schemes. The NAVs of mutual funds are required to be
published in newspapers. The NAVs are also available on the web sites of mutual
funds. All mutual funds are also required to put their NAVs on the web site of
Association of Mutual Funds in India (AMFI) www.amfiindia.com and thus the
investors can access NAVs of all mutual funds at one place
The mutual funds are also required to publish their performance in the form of
half-yearly results which also include their returns/yields over a period of time i.e.
last six months, 1 year, 3 years, 5 years and since inception of schemes. Investors
can also look into other details like percentage of expenses of total assets as these
have an affect on the yield and other useful information in the same half-yearly
format.
The mutual funds are also required to send annual report or abridged annual report
to the unit holders at the end of the year.
Various studies on mutual fund schemes including yields of different schemes are
being published by the financial newspapers on a weekly basis. Apart from these,
many research agencies also publish research reports on performance of mutual
funds including the ranking of various schemes in terms of their performance.
33
Investors should study these reports and keep themselves informed about the
performance of various schemes of different mutual funds.
Investors can compare the performance of their schemes with those of other
mutual funds under the same category. They can also compare the performance of
equity oriented schemes with the benchmarks like BSE Sensitive Index, S&P CNX
Nifty, etc.
On the basis of performance of the mutual funds, the investors should decide when
to enter or exit from a mutual fund scheme
The mutual funds are required to disclose full portfolios of all of their schemes on
half-yearly basis which are published in the newspapers. Some mutual funds send
the portfolios to their unit holders. The scheme portfolio shows investment made
in each security i.e. equity, debentures, money market instruments, government
securities, etc. and their quantity, market value and % to NAV. These portfolio
statements also required to disclose illiquid securities in the portfolio, investment
made in rated and unrated debt securities, non-performing assets (NPAs), etc.
Some of the mutual funds send newsletters to the unit holders on quarterly basis
which also contain portfolios of the schemes.
34
Where can an investor look out for information on mutual funds?
Almost all the mutual funds have their own web sites. Investors can also access the
NAVs, half-yearly results and portfolios of all mutual funds at the web site of
Association of mutual funds in India (AMFI) www.amfiindia.com. AMFI has also
published useful literature for the investors.
Investors can log on to the web site of SEBI www.sebi.gov.in and go to "Mutual Funds"
section for information on SEBI regulations and guidelines, data on mutual funds, draft
offer documents filed by mutual funds, addresses of mutual funds, etc. Also, in the annual
reports of SEBI available on the web site, a lot of information on mutual funds is given.
There are a number of other web sites which give a lot of information of various schemes
of mutual funds including yields over a period of time. Many newspapers also publish
useful information on mutual funds on daily and weekly basis. Investors may approach
their agents and distributors to guide them in this regard.
35
predominance in India. This research is important and unique in the sense that it
analyses the predominance of the market vis-à-vis the performance of the mutual
fund industry. This study take into account the various schemes started by almost
all the players in the Indian market in order to know whether they are better than
the market or not, whether the mutual fund managers are able to minimize and
diversify the various kinds of risk through planning their respective portfolios
with the expertise and talent they have.
36
Repurchase or redemption price is the price or NA V at which an open-ended
scheme purchases or redeems its units from the unit holders. It may include exit
load, if applicable.
Load or no-load Fund
A Load Fund is one that charges a percentage of NA V for entry or exit.
That is, each time one buys or sells units in the fund, a charge will be payable.
This charge is used by -the mutual fund for marketing and distribution expenses.
Suppose the NA V per unit is Rs.l'p. If the entry as well as exit load charged is 1 0 /0 ,
then the investors who buy would be required to pay Rs.0.1 0 and those who offer
their units for repurchase to the mutual fund will get only Rs.9.90 per unit. The
investors should take the loads into consideration while making investment as
these affect their yields/returns. However, the investors should also consider the
performance track record and service standards of the mutual fund which are more
important. Efficient funds may give higher returns in spite of loads.
A no-load fund is one that does not charge for entry or exit. It means the investors
can enter the fund/scheme at NA V and no additional charges are payable on
purchase or sale of units.
Sales Load
It is a charge collected by a scheme when it sells the units? It is also called 'Front-
end' Load.
37
investments and not to the original investments. In case of imposition of fresh
loads or increase in existing loads, the mutual funds are required to amend their
offer document so that the new investors are aware of loads at the time of
investment.
38
CHAPTER - II
REVIEW OF LITERATURE
A. Kumar Vijay
Dua Monika
The mutual fund industry in India is at the stage of infancy but is slowly
and steadily progressing towards the stage of growth. And from the passage from
growth to popularity it will be obvious to the investor in India that the industry has
maximum potential and benefits to the investor. This combined with the ever-
39
increasing players in the MF market promises to make it one of most exciting
areas in the field of finance.
However, in the fact of intensive competition success will come only to
those MF’s who prove their mettle in the market. This will include:
- Reliability of investment performance
- Understanding Investor needs while designing investment schemes.
- Quality of post sale service given to clients.
Singh Paramjit
The encouraging public response to the mutual funds reveals the potential
of mobilizing the savings of the masses for industrial finance. The mutual fund
need amendments and modifications with respect to have a uniform rules and
regulations for governing mutual funds, disclosure of information, listing of
mutual funds in stock exchanges, disallowing private sector in entering mutual
fund business, removing urban biasness, limit of investment of a mutual fund
company should be lowered.
Nayak Mahesh
The typical equity investor in India is a seasonal investor, who tends to rush
into a bull market and gets carried away with the good returns from diversified
schemes,” says Hemant Rustagi, CEO, Wiseinvest Advisors. This is a perfect
description. And when the market gets volatile, like now, or when it slides, the
retail investor, trapped without an exit route, pulls out of equity altogether, opting
to go with small savings, debt instruments and other assured return, low-risk
avenues.
Is there no middle path? For the conservative investor who would like to start
flirting with equity, there are index funds. However, this option has been largely
40
out of favour with Indian investors. And for obvious reasons. Returns generated by
diversified funds have consistently beaten those by index funds. In the past year,
diversified funds have given an average return of 49 per cent compared to 37 per
cent by index funds.
Kirkire Sandesh
Over the last few years, the Indian financial system has undergone sea
changes. The most remarkable of them is the evolution of investor preference in
favour of market-linked investment vehicles, as compared to conventional
assured return instruments. The same is evident from the fact that the asset under
management with mutual funds (excluding UTI) have grown from about
Rs.35,000 crore in March 2000 to over Rs.2,07,000 crore in January 2007.
41
CHAPTER - III
RESEARCH METHODOLOGY
CHAPTER – III
42
3.4 RESEARCH DESIGN
A research design is an arrangement of conditions for collection and analysis
of data in a manner that aims to combine relevance to the research to the
research purpose with economy in procedure. A good research design has the
characterstics viz problem definition, specific method of data collection
analysis.
3.5 POPULATION
The population consists of investors in Chandigarh.
43
3.8 ANALYSIS OF DATA
For analyzing the data collected firstly a master table was prepared to note down
the responses in a tabular form.The statistical techniques used include tally marks,
mean score, percentage method and rank method and Z-test
An analysis has been done as per the objectives and attempt has been done to
study each and every parameter to make it more useful and to the mark. effort has
been done so that information collected is correct for the subject studied but there
are some limitations which are as follow.
44
CHAPTER-IV
ANALYSIS AND INTERPRETATION
The present chapter includes the analysis of the primary data collected from the
investors through the questionnaires.
A total of 100 investors were taken and were personally interviewed with the help
of structured questionnaire to get the information regarding the awareness level of
Mutual Fund schemes.
4.1 According to the first objective, "To study the investor knowledge and
awareness about various mutual fund schemes present in the market",
the following results are:
Table 4.1(a) : No. of investors who are investing in Mutual Fund schemes
present in India
OPTIONS NO. OF INVESTORS
YES 72%
NO 28%
NO. OF INVESTORS
NO
28%
YES
72%
45
From the above pie chart, it is clear that 72%of the investors invest in Mutual Fund
schemes present in India and 28% investors are not aware about Mutual Fund
schemes. This shows that more than half of the investors are aware about Mutual
Fund schemes.
Table 4.1 (b): Factors which are considered by investor while selecting the
scheme for investment
RANK GIVEN
Factor
considered for
1 2 3 4
investment
Tax benefit 31 31 10 0
Return 29 13 21 9
Liquidity 8 14 14 36
Saving 3 16 25 28
The following chart shows the pictorial view of the above statistical data:
Chart showing Factors Considered by the Investor for Investment
factor considered while investment in mutual fund
40
35
no of respndents
30
Tax benefit
25
Return
20
Liquidity
15
Saving
10
5
0
1 2 3 4
ranks
46
➢ More of the people consider tax benefit as most important criteria for
investment.As we can see that 31 people has ranked it as 1st and another 31 ranked
it as 2nd.
➢ People while making an investment also take return into account. But
return has relatively less important as compared to Tax Benefit.
A SME person is also considered about liquidity. But here we see that
liquidity is not given more importance.
Table 4.1(c) : Occupation of the investors who are investing in mutual funds
From the above table, it is clear that occupation of investors also influence there
investment decision 14% of investors belong to business class, 80% of investors
are salaried and 6% of investors are from' other class like Pensioners, Retired. So,
it is clear that the no. of salaried class people is greater than the other class people.
It's also clear that they have keen interest especially in investing in mutual fund
schemes so as to avail various benefits
47
NO. OF INVESTORS
80
60
40
20 NO. OF INVESTORS
0
Busines Any
Salaried
sman other
NO. OF 14 80 6
INVESTORS
Provided under these schemes such as regular income which is more important for
salaried class people and other benefits like tax benefits, for saving purpose etc.
Table:4.1 (d) Schemes which the investors prefer while making investment in
mutual fund
From the above table, it is clear that 40 out of 72 investors prefer open ended
schemes i.e 55% of investors are preferring Open-ended scheme, 29% of
investors are preferring Balanced Fund schemes, 3% of investors Close-ended
schemes, 13% of investors money market mutual fund scheme and no investor is
48
preferring leverage funds. It also shows that the open-ended schemes suit to the
investors approximately two times more than the balanced fund schemes whereas
the money market mutual fund schemes suit to the investors seven times more
than the closed fund schemes. It reflects that investors prefer open-ended
schemes more because they want to sustain the regular income along with
liquidity as these funds can be sold at any time.
60%
No. of 40%
Investors
20%
NO. OF INVESTORS
0%
Ope Clo Bal Mon Lev
NO. OF 55% 3% 28% 14% 0%
INVESTORS
Scheme
49
Attributes No. of Investors
Rate of Return/Yield 28
Maturity Period 18
Risk Attached 22
Profitability 27
Any Other 5
30
25
percentage
20
15 No. of Investors
10
5
0
Profitability
Any Other
Return/Yield
Attached
Maturity
Period
Risk
Rate of
attributes
From the above table, it is clear that 28% of investors required the rate; of
return/yield information, another 18% investors required the information related to
maturity period, still another 27% investors required profitability information, 22%
50
investors required risk attached information and 5% investors required other
information like liquidity or investment portfolio etc. This shows that the investors
are greatly concerned with the information regarding rate of return and
profitability. To some extent, investors are also concerned with the risk attached
factor also and then with the maturity period. Investors are least concerned with the
other factors such as market conditions, liquidity, investment portfolio, investment
strategy and company profile etc.
Table 4.1(f) Reason due to which respondents are reluctant for making
investment in mutual fund
Reason No. of respondents % of
respondents
Bitter past 2 7.14%
experience
Lack of knowledge 14 50%
7 25%
Lack of confidence
Difficult scheme 2
selection 7.14 %
Inefficient advisor 3 10.7%
Total 28 100
The following pie chart shows the pictorial view of the above statistical data:
Chart showing reasons for not investing in Mutual Funds.
51
Most of the people donot invest in Mutual Funds because of lack of knowledge
(50%) and lack of confidence (25%).
➢ Some investors have difficulty in selection of schemes.
➢ Some of them are not getting proper guidance from their advisers.
Few no. of investors has bitter past experience so they decided that they do not
invest in Mutual Funds .
52
- Returns 19 33 8 7 5
- Liquidity 17 36 11 5 3
- Flexibility 15 29 12 9 7
- Safety 16 31 18 4 3
Returns:-
X F fx fx2 Percentage
5 19 95 475 26.3
3 8 24 72 11.11
2 7 14 28 9.72
1 5 5 5 6.94
Population mean = 4
Sample mean = ∑fx = 3.75
∑f
Assumption: Investors are satisfied by investing their money in mutual funds w.r.t
Returns as reported by majority of investors i.e 46%. To test whether this factor is
applicable to all the investors.
1. It is parametric in nature.
2. Sample Size n = 100 , n> 30 .Therefore Z test is applicable
3. Standard deviation ,σ = 1.148
4. Standard error = 0.11
5. Level of significance = 5 %
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6. Level of confidence = 95%
7. Two tail test is applicable
8. Hypothesis Setting
Ha = XS ≠ XP
9. Zc = | Xs –Xp |
Standard Error
= | 3.75 – 4 |
0.11
Inference :- The difference in two means is significant. We can genaralise the result
to all investors who are investing in mutual funds to earn satisfactory returns
54
% age of investors satisfied by returns
From investment in mutual funds
7%
10% 26%
highly satisfied
11% satisfied
indifferent
dissatisfied
highly dissatisfied
46%
The above graph shows that nearly 70% of investors are satisfied by returns
they get by investment in mutual fund. Only 17% of investors are
dissatisfied.thus mutual funds is useful tool for earning the satisfactory
returns.
LIQUIDITY:
X F fx fx2 percentage
5 17 85 425 23.6
4 36 144 576 50
3 11 33 99 15.3
2 5 10 20 6.94
1 3 3 3 4.16
55
Population mean = 4
Assumption: Investors are satisfied by investing their money in mutual funds w.r.t
liquidity as reported by majority of investors i.e 50%. To test whether this factor is
applicable to all the investors.
1. It is parametric in nature.
2. Sample Size n = 100 , n> 30 .Therefore Z test is applicable
3. Standard deviation ,σ = 1.036
4. Standard error = 0.103
5. Level of significance = 5 %
6. Level of confidence = 95%
7. Two tail test is applicable
8. Hypothesis Setting
Ha = XS ≠ XP
9. Zc = | Xs –Xp |
Standard Error
= | 3.81 – 4 |
0.103
Inference :- The difference in two means is insignificant. We can generalise the result
to all investors investing in mutual fund.
56
%age of investors satisfied by investment in mutual
funds for liquidity reason
4%
7%
24%
HIGHLY SATISFIED
15%
SATISFIED
INDIFFERENT
DISSATISFIED
HIGHLY DISSATISFIED
50%
The above graph shows more than 50% of investors are satisfied with
investment in mutual funds as far as liquidity is considered. Thus most of
investors consider mutual funds as important tool for investment so as to have
liquidity in investment .15% of investors are indifferent and remaining 11%
are dissatisfied w.r.t liquidity provided by investment in mutual fund
FLEXIBILITY:-
57
X F fx fx2 percentage
5 15 75 375 20.83
3 12 36 108 16.7
2 9 18 36 12.5
1 7 7 7 9.72
Population mean = 4
Sample mean = ∑fx = 3.5
∑f
Assumption: Investors are satisfied by investing their money in mutual funds w.r.t
liquidity as reported by majority of investors i.e 50%. To test whether this factor is
applicable to all the investors.
5. Level of significance = 5 %
6. Level of confidence = 95%
7. Two tail test is applicable
8. Hypothesis Setting
58
Ha = XS ≠ XP
9. Zc = | Xs –Xp |
Standard Error
= | 3.5 – 4 |
0.122
Inference :- The difference in two means is significant. We can generalise the result to
all investors investing in mutual fund.
10%
21%
12% HIGHLY SATISFIED
SATISFIED
INDIFFERENT
17% DISSATISFIED
HIGHLY DISSATISFIED
40%
59
The pie chart shows that only 21% of investors are highly satisfied by
investing in mutual funds for the purpose of flexibility and 40% of investors
are satisfied by investing in mutual fund for achieving flexibility. 17% of
investors have indifferent attitude. And nearly 22% of investors are
dissatisfied w.r.t flexibility provided by mutual funds.
SAFETY:-
X F fx fx2 percentage
5 16 80 400 22.2
3 18 54 162 25
2 4 8 16 5.56
1 3 3 3 4.16
Population mean = 4
Assumption: Investors are satisfied by investing their money in mutual funds w.r.t
liquidity as reported by majority of investors i.e 50%. To test whether this factor is
applicable to all the investors.
3.Standard deviation ,σ = 1
4.Standard error = .1
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5.Level of significance = 5 %
8. Hypothesis Setting
Ha = XS ≠ XP
9. Zc = | Xs –Xp |
Standard Error
= | 3.73 – 4 |
0.1
Inference :- The difference in two means is significant. We can generalise the result to
all investors investing in mutual fund.
Now a days Mutual funds are becoming an investment option for people. When I
told about benefits of Mutual Fund to respondents and ask them will they consider
Mutual Fund as an investment option in future? Following table shows result of
that question.
9%
yes
no
91%
62
The above chart shows that almost all the investors want to invest in mutual funds
in future if they assure tax benefits, high returns, liquidity, less risk and
diversification. Provided proper knowledge about various mutual fund schemes
suiting there needs, more investors would like to invest in near future.
4.2 According to the second objective, "To know about sources where
respondents get information about mutual funds", the following results are:
Table 4.2 (a): Sources for providing information to investors.
63
OPTIONS NO. OF INVESTORS
Advertisement 38
Friends 10
Sales person 4
Broker 18
Any other 2
40
no. of respondents
35
30
25
20 Series1
15
10
5
0
r
t
er
s
he
en
on
nd
ok
ot
em
rs
ie
Br
pe
y
Fr
s
An
rt i
s
ve
le
Sa
Ad
sources
From the above chart, it is clear that out of 72 investors who have invested in
Mutual Fund schemes, 5 2 % of investors are satisfied that the advertisement
provides them the proper information and 25% investors get knowledge from
brokers. Friends and salesperson have little contribution in motivating them for
investment So it shows that investors who are satisfied with the advertisement are
twice than other investors. This results that the advertisement is an effective media
for providing the information to the investors while making the investment
64
decision and advertisement is the only media which helps in providing the
complete information to the investors regarding the schemes.
CHAPTER - V
65
SUMMARY & CONCLUSION
Summary of findings
Today almost every investor is aware about mutual funds and its schemes.
As per report and analysis most of the investor want to make investment in mutual
funds
Salaried class people are keener investor in mutual fund than other to earn
regular income through different schemes.
66
• Advertisement in newspaper, magazine & pamphlets provide a make an
effective media to take decision among customers.
67
CHAPTER VI
SUGGESTIONS
• Mutual funds are still an urban phenomenon. Trust build up over time.
Today still, there is a lack of awareness about mutual fund. People have
heard the name of mutual fund , but they actually do not know the various
schemes of mutual fund. So one of prime challenges in front of mutual fund
is lack of awareness.
• Media can provide more information by giving proper advertisement of
schemes.
• Other categories than salaried class should be motivated to purchase mutual
funds for investments.
• To attract more investor’s mutual fund company should provide motive and
objective of scheme in advertisements.
• Some innovativeness is required in industry. It is imperative to
be innovative ahead of market trends.
• There is a need to educate investors about various schemes and
benefits by investing in mutual fund.
CHAPTER- VII
BIBLIOGRAPHY
68
1. Dua Monika “ Mutual funds In India : A study of investment management”
WEBSITES
• www.amfiindia.com
• www.investors.sebi.gov.in
• www.mutualfundindia.com
• www.ohioline.osu.edu
• www.personalfn.com
• www.scribd.com
• www.investopedia.com
69
QUESTIONNAIRE
(a) Name :
(b) Age :
(c) Occupation :
(d) Gender : Male
Female
No
3. You primarily invest in mutual fund for (Rank according to your preference)
[ ] Tax Benefits
[ ] Returns
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[ ] Liquidity
[ ] Savings
(a) Advertisement
(b) Friends
(d) Broker
(e) Other...............
- Returns
- Liquidity
- Flexibility
- Safety
- Diversification
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6. Your company does not invest in Mutual Fund because of
i. Bitter past experience [ ] Yes [ ] No [ ] May be
ii. Lack of Knowledge [ ] Yes [ ] No [ ] Maybe
iii. Lack of confidence in service being provided [ ] Yes [ ] No [ ] Maybe
iv. Difficulty in selection of schemes [ ] Yes [ ] No [ ] Maybe
v. In-efficient investment advisors [ ] Yes [ ] No [ ] May be
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75
76
77
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79
80
81
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83
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85
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87
88
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