SUBMITTED BY

Ankit Aggarwal

FT-IB-10-809

ACKNOWLEDGEMENT
I would like to thank my faculty for giving me the opportunity to in the field
of managerial accounting . While developing this project I have learn t many
things which will undoubtedly help me in the future.
 A well combination of theory of marketing and accounting and the
practice of cost accounting helped me in compiling this project on 'setting up
a centralized / chain ' business .
I am also very much indebted to our college for providing us a
conducive environment to learn and implement our theoretical knowledge
into practice.
I am also grateful to my friends and family who supported me and all
those people directly or indirectly helped me in accomplishing this project.

CENTRALISED BUSINESS /CHAIN OF FAST FOOD ..

FOODFUSIONN..
1.Company summary
2.Swot Analysis
3.Market Analysis
4.Financial plan
5.Future plan..

COMPANY SUMMARY
FOODFUSIONN is the concept to serve delicious street food in a
most hygienic way. The idea is to bring all the food vender that
operates on street under one company and make them legal ..so,
that they will operate with companys brand name and logos.
They will mainly carry out their business at different junction of
the city which are busy . For ex. Alutikkiwala,chaatwala
Golgapawala, Vhelpuriwala ..

company ownership
The business will start out as a sole -proprietorship owned by the
founder ..

Start-up-summary
The Founder of the company is Ankit Aggarwal . He is has
completed his post Graduation diploma in business management
in Inetrnational Business (PGDM-IB) IILM-GSM ,a prestigious
college in greater noida.
How I will go about my plan
1.A impermanent structure will be allotted to the vender
on a contract basis .for ex 6month ,1year.
2.The stall will be allotted to general people after proper
verification of their background.
3.I have plan to accumulate some fund from public it
self.

SWOT ANALYSIS OF :FOODFUSIONN

STRENGTH
1.The concept is unique and new in the market.
2.Foods will be easily available at different parts of the city .
3.Quality food in low price that every body can afford.
4.Good promotion medium.

WEEKNESS
1.New player in the market .
2.specification of place for business.
OPPORTUNITY
1.To capitalize on the increasing demand of junk food market.
2.Growing trend and customer base .
3.R.B.I taking steps in influencing bank for cheaper interest on loan .

THREAT
1.Emergence of any player and thus increasing more competition .
2.Additional services tax of 12.5%.
3.Present inflation may force us to increase the price of our product.
MARKET ANALYSIS
Strategy and implementation summary.
Our strategy is simple we intend to succeed by giving
people a combination of great ,healthy food at low cost.
Implementation isn't simple ,but that's in doing for it,
not in the plan .

COMPETITIVE EDGE.
My competitive edge is my uniqueness of my concept.

MANAGEMENT SUMMARY
As far is management is concerned the founder has
undergone a rigorous management education in various
fields,a rigorous summer training in company and also
have a valuable experience in business(sweets).besides,
to meet the complexities of the business and to ensure
proper functioning ,we are also hiring a manager with
over 10 year of experience in required industry .

FINANCIAL PLAN.
I expect to raise rs 50000 thousand from each vendor
ie;if I start my business near about 100 vendor I will
able to raise (25000*100=25,00,000) lakh and to
borrow rs 2500000 gauranteed by SBA as a 10 year loan
.
BREAKEVEN ANALYSIS.
My break even analysis is based on the average of the
first year numbers. Total amount generated as revenue
from sales during the year ,total cost of sales and all
expenses .i realize that this is not really same as fixed
cost ,but this conservative assumption make for a better
estimate of real risk..

PROJECTED PROFIT AND LOSS

As the profit and loss table shows , I expect to become
barely profitable in the first year it self .
Proforma profit and loss account. 2011(rs)
Revenue Generated (Sales)300000*12 =3600000
Establishment cost of stall = 2500000
others = 0
…........................................................

Total cost of sales = 3600000

gross margin =1100000
Gross margin% = 44%
Expenses
Government license obtained
for trading.. =300000
pay roll =100000
other =000000
….................................................
Total operating expenses profit
before interest and taxes.. =400000
Interest paid 16% =400000
Taxes paid 30% =90000
Net profit =210000
…...............................................

PROJECTED BALANCESHEET

ASSETS 2011
office building 2200000
copy right 200000
Trademark 100000
cash in hand 200000
Total asset 2700000
LIABILITIES
capital 2500000
creditor 150000
bills payable 50000
Total liabilities 2700000

FUTURE PLAN ..
As per the plan the company will break even in the first
year .The company will earn a profit around 8% on
sales which is a very good sign .The requirement of the
working capital will be met by the cash generated from
vendor .By the end of the year the company will have a
2.10 lakh .The goal of the company in the first two year
is to increase its market penetration by increasing its
number of units as vendor .The company will try to
reach up to 500 units as vendor in major cities of India .
The company also has the strategy to open
theme food outlets in Delhi and different cities as early
as possible.
( Plan is not yet completed )