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Table of contents Presse-Information

January 2011

Contacts at the Mercedes-Benz Museum........................................................................2

The Mercedes-Benz Museum............................................................................................3

The exhibition: Legend and Collection ...........................................................................4

The future is coming to the Mercedes-Benz Museum..................................................7

Fascination of Technology at the Mercedes-Benz Museum ........................................8

Architecture of the Mercedes-Benz Museum...............................................................10

The museum in quotes ....................................................................................................13

A museum for children and families.............................................................................16

Barrier-free: A museum for everyone............................................................................19

Discovering the fascinating history of the automobile together ..............................21

Culinary delights at the Mercedes-Benz Museum ......................................................23

Events at the Mercedes-Benz Museum .........................................................................25

Mercedes-Benz Museum – facts and figures ...............................................................26

Mercedes-Benz Museum GmbH, Marketing & Kommunikation, 70546 Stuttgart/Germany

Ein Unternehmen der Daimler AG
Media contact Page 2

Contacts at the Mercedes-Benz Museum

Manager Marketing & Communications, Press Officer

Martin Steinlehner
phone +49 (0)711 / 17-49 605
mobile +49 (0)160 / 865 35 05
email martin.steinlehner@daimler.com

Public relations

Miriam Weiss
phone +49 (0)711 / 17-49 606
mobile +49 (0)160 / 862 89 13
email miriam.weiss@daimler.com

Mercedes-Benz Museum
Mercedesstraße 100
70372 Stuttgart
classic@daimler.com

Further information from Mercedes-Benz is available online:

http://media.daimler.com/mbmuseum

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A Daimler Company
Tradition meets innovation Page 3

The Mercedes-Benz Museum

The Mercedes-Benz Museum is the only museum in the world that can
document in a single continuous timeline over 120 years of auto industry
history from its very beginnings to the present day. On nine levels and
covering a floor space of 16,500 square metres, the museum presents 160
vehicles and over 1,500 exhibits. As a place of innovation, it also demonstrates
that history can point the way ahead.

The exhibition not only presents the fascinating history of the Mercedes-Benz
brand, it also affords illuminating insights into the future. This dual function is also
reflected in the architecture of the Mercedes-Benz Museum, designed by the
UNStudio of Dutch architects van Berkel and Bos, Amsterdam. The building’s
interior is inspired by the double helix structure of the DNA spiral that carries the
human genome. This in turn illustrates the Mercedes-Benz brand’s philosophy of
originality – to continuously create radically new products to advance the cause of
human mobility.

During a two-hour tour of the exhibition, visitors experience a unique journey

through automotive history. Transported by lift to the uppermost level of the
museum, the visitor arrives back in the year 1886, where two museum tours
gradually spiral their way down through the extensive collection and back to the
museum exit.

The first of the tours consists of seven Legend rooms which narrate the
chronological history of the brand. The second tour groups the wealth of vehicles on
display into five separate Collection rooms, which thematically document the
breadth and diversity of the brand portfolio and collection. The visitor can switch
from one tour to the other at any time. Both tours finish at the banked curve entitled
Silver Arrows – Races & Records. The exhibition is rounded off by the Fascination of
Technology display, which offers a glimpse into day-to-day work at Mercedes-Benz
and also presents topics concerning the future of the automobile.

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 Seite 4
Experiencing history by themes and epochs

The exhibition: Legend and Collection

The exhibition at the Mercedes-Benz Museum is divided into Legend rooms
and Collection rooms. The Legend rooms narrate the history of the Mercedes-
Benz brand, dividing it into themes and epochs. The rooms are ordered
chronologically and the exhibition is fully through-designed. The Collection
rooms are arranged thematically and document the breadth and diversity of
the brand’s vehicles. The Fascination of Technology on Level 0 offers a glimpse
into present-day Research & Development at Mercedes-Benz.

The seven Legend rooms, which take visitors on a chronological journey through the
history of the automobile to the present day, are each linked by 80-metre ramps.
With the exception of the first and last rooms, the Legend tour is designed in line
with a consistent principle: along the outside of a curved, clover-leaf wall, a ramp
sweeps down to the vehicles, which form the focal point of each display. While
visitors can look down at the exhibits to the right-hand side, a chronological display
on their left illustrates key events in corporate history as seen against their specific
historical backdrop. This gallery offers a striking illustration of the context in which
epoch-making innovations in automotive engineering were made.

Each Legend room illustrates a particular era by developing a central theme. These
include the invention of the independent, petrol-driven road vehicle, the origin of
the Mercedes brand, the development of the supercharger and diesel engine, the
Gullwing and semi-forward control trucks of the 1950s, the increasing importance
of safety and environmental protection, the drive technologies of the present and
future, and in the final Legend room the complete history of racing and record-
breaking cars.

• Legend 1: Pioneers – The Invention of the Automobile, 1886 – 1900

• Legend 2: Mercedes – Birth of the Brand, 1900 – 1914
• Legend 3: Times of Change – Diesel and Supercharger, 1914 – 1945
• Legend 4: Post-war Miracle – Form and Diversity, 1945 – 1960

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• Legend 5: Visionaries – Safety and Environment, 1960 – 1982
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• Legend 6: New Start – The Road to Emission-free Mobility
• Legend 7: Silver Arrows – Races & Records

The Collection rooms: thematic layout

The generously designed Collection rooms accommodate a large number of exhibits

providing broad coverage of the background to each themed room. The themes
range from travel by bus, taxi or passenger car, goods transportation and
distribution, the Gallery of Helpers documenting firefighting, the emergency
services and municipal operations, celebrity cars, the Gallery of Heroes, with
exhibits from everyday situations and changing special exhibitions.

Discreet floor graphics reminiscent of road markings indicate the topic of each
Collection room and the direction to be taken through the vehicle layout. The
vehicles in the Gallery of Helpers, for example, are all oriented towards a focal point
in the centre of the space, while the Gallery of Celebrities is displayed on high-
quality wooden plinths. Alongside the ramp linking each Legend tour to one of the
Collection rooms is a glass showcase, viewable from both sides. On the outside it
displays model vehicles, on the inside smaller exhibits such as vehicle parts,
accessories and promotional articles. A "micro-cinema" also shows films illustrating
the topic of each Collection room.

• Collection 1: Gallery of Voyagers

• Collection 2: Gallery of Carriers
• Collection 3: Gallery of Helpers
• Collection 4: Gallery of Celebrities
• Collection 5: Gallery of Heroes

Emotional finale at the banked curve

Both the Legend and Collection tours end up at the “Silver Arrows – Races &

Mercedes-Benz Museum GmbH, Marketing & Communications, 70546 Stuttgart/Germany

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Records” display, where a steep banked curve sweeps around the entire exhibition
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space, gradually becoming a vertical, cylindrical wall studded with famous record-
breaking cars. Legend 7 is an emotional finale to the museum tour.

On entering this area, visitors are able to take a seat on a grandstand opposite the
banked curve, either to savour the impressive overall image for a while or view film
footage of historic motor races shown on six different monitors. The grandstand is
connected to a passageway behind the banked curve, which opens out into a "racing
tunnel" leading to the Legend room devoted to "Races & Records". Original
memorabilia from famous racing drivers and two racing simulators offer visitors a
further opportunity to immerse themselves in the fascinating world of motorsport.

The banked curve gradually becomes a vertical wall on which famous record-
breaking cars are mounted – from the record-breaking W 125 of 1938 to the solar-
powered Solarmobile, which won the Tour de Sol from Lake Constance to Lake
Geneva in the mid 1980s. At the centre of this cylindrical display, five platforms rise
from the lower level of the connecting building, displaying experimental vehicles
past and present. These exhibits link the museum tour with the Fascination of
Technology display area, which covers an area of 800 square metres and showcases
the current state of development and gives a prospect of the future.

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Redesigned exhibition room for 2011 Page 7

The future is coming to the Mercedes-Benz

Museum
29 January 1886 is considered the day on which the automobile was born – the
day on which Carl Benz received the patent for the world’s very first car. 2011
will see celebrations to mark the 125th anniversary of one of the most
significant inventions ever made. The Mercedes-Benz Museum in Stuttgart is
the only place worldwide to display innovations spanning 125 years of
automotive history – as well as the latest developments of the present and
future. The latter will be exhibited in a completely redesigned room from next
year: Legend 6, ‘New Start – the Road to Emission-free Mobility’, which will be
opening its doors to Museum visitors for the first time on 30 Januar 2011.

Where do we go from here? Will we all be driving on hydrogen in future? Will the
combustion engine soon be a thing of the past? In Legend 6 we will be giving our
visitors answers to questions about drive technologies of the future. On the
chronological tour through the decades, Legend 6 ‘New Start – the Road to Emission-
free Mobility’ will present the challenges of the present and future. Many visitors
come with the aim of finding out how driving pleasure and responsibility can be
reconciled in a vehicle. Different drive-system variants will be on display in the
redesigned theme room – from the optimised combustion engine to electric and
hybrid drive systems and the fuel cell.

The Mercedes-Benz Museum brings to life all aspects of automotive history over an
area covering 16,500 square metres and on nine levels. Seven Legend rooms
describe the history of the brand, five Collection rooms important topics at
Mercedes-Benz through the years. Many of the 160 vehicles exhibited stand for
entire eras that they have shaped, recounting their own history. These include the
Gullwing of the 1950s or the Silver Arrows, not to mention the Mercedes-Benz 230
SL, the first sports car to feature a rigid passenger cell and crumple zone. These
vehicles have come to symbolise innovation, regular harbingers of automotive
progress.

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From the past back to the future Page 8

Fascination of Technology at the Mercedes-Benz

Museum
After taking visitors on a journey through the spectacular history of the
Mercedes-Benz brand, the museum tour eventually ends with a finale
featuring innovations in automotive design. The Fascination of Technology
display presents the current state of development at Mercedes-Benz in an
exhibition area covering 800 square metres, in addition to giving a glimpse of
automotive visions of the future. Regular special exhibitions thorughout the
year present temporary displays on topical themes.

This free section of the exhibition is a spectacular manifestation of the brand’s

visionary commitment, the achievements of its employees and their passion. The
glimpse behind the scenes illustrates that technical innovations are the result of
hard work, that they are created from a passion to optimise and that they are never
the result of chance.

At the core of the exhibition and entirely surrounding the space is a double-walled
glass façade. This display contains high-tech exhibits representing everyday
Mercedes-Benz technology. When the visitor stands in front of the glass display, flat
screens appear as if by magic to provide background information. A film presents a
summary of research tradition and current research goals. Mercedes engineering
has always been considered as pioneering, setting global standards both as a
technology leader and in terms of environmental protection. The topic of design is
also addressed, from the initial draft concept right up to the creation of vehicle
models and the design freeze – the stage at which development of a product concept
is frozen prior to the production phase. A film on development illustrates the
engineers’ work at the Mercedes Technology Center in Sindelfingen, birthplace of
the vehicles with the three-pointed star. Visitors are also given an insight into
production.

Mercedes-Benz Museum GmbH, Marketing & Communications, 70546 Stuttgart/Germany

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Behind the façade is the laboratory, whose purpose is to tackle different approaches
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to the individual topics. This is done with the help of an ‘explainer’, who greets
visitors and escorts them into the laboratory, before providing a concise,
comprehensible and entertaining explanation of the technical background to the
Mercedes-Benz brand.

What may appear abstract at first sight is made comprehensible using exhibits from
the day-to-day work of relevant employees. The extended, semi-circular space of the
laboratory contains unusual exhibits that include an ergonomics test rig, a
camouflaged prototype (a genuine “Erlkönig”) and two laser welding robots. These
robots work hand in hand, thus demonstrating the principle of cooperating robots
used in vehicle production.

The Fascination of Technology displays no fewer than five Mercedes-Benz

experimental vehicles – the futuristic C111, the F 100, F 200, F 400 and the F 500.
All highly visionary at the time of their creation, these vehicles symbolise the
networking of technology development and show how each in turn made innovative
technologies tangible. Some of the original studies are now in use in current
production models; these include the night vision systems in the new E-Class or the
variable space concepts in the A-Class, B-Class and R-Class.

The Mercedes-Benz Museum regularly shows current and visionary themes from
the Mercedes-Benz Research & Development department in temporary special
presentations. From the F800 Style, the ML 450 Hybrid showcar or the
environment-friendly electric B-Class F-CELL with fuel cell drive – the visitor here is
in a place of innovation.

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 Seite 10
Consummate design

Architecture of the Mercedes-Benz Museum

The Mercedes-Benz Museum combines an elegant appearance with a unique
structure based on a double helix. All aspects of this architecture are in flow,
with no closed rooms or straight walls. Ceilings span 33 metres without any
supports whatsoever and each of the 1800 triangular window panes is unique.

Three architecture firms have been instrumental in defining the character of the
museum: Ben van Berkel and Caroline Bos's UNStudio created the building's
exciting design. HG Merz evolved the concept in close cooperation with the then
DaimlerChrysler AG, from the initial invitation for tenders to detailed planning of
the museum's presentation. The former company DaimlerChrysler Immobilien
GmbH assumed overall responsibility for the museum's construction as the general
contractor.

UNStudio's initial outline sketch depicted an apparently simple geometric figure

consisting of three loops turning endlessly back into themselves. The routes through
the building intertwine on nine levels along a time axis extending from the
invention of the automobile to the present day in the foyer, where visitors are
furthermore provided with an insight into the future of the automobile.

Situated directly outside the factory gates at the parent plant in Stuttgart-
Untertürkheim, the museum forms a link between the plant and the Mercedes-Benz
sales and service outlet. Rising as a vertical landmark on a hill of six metres in
height, the building raises the site above its surroundings, its round forms at the
same time harmonising with the hills and curves of the Neckar Valley. The building
acts as a portal, with motorists turning off federal highway B 14 into the Neckar
valley passing by the building as a key hub on their way into town. Ben van Berkel
used these topographic conditions as the starting point for his planning. The aim
was for motorists to perceive the museum as a welcoming presence. In the twilight
especially, the 110,000 tonne building appears to hover weightlessly over the

Mercedes-Benz Museum GmbH, Marketing & Kommunikation, 70546 Stuttgart/Germany

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ground.
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The museum's shell consists of materials which are also used in the automotive
industry – aluminium and glass. The bright polished aluminium panelling has the
appearance of intertwining bands, while the darker-looking window strips beckon
mysteriously inside. This impression is reversed at night-time, the external shell
blending into the darkness while an enigmatic light glows within.

HG Merz was involved from the outset in developing the concept for the museum.
He is an architect. His work is concerned less with the design of new buildings,
however, drawing rather on the given historical context – Merz's specialities are
designing museums and incorporating new designs into existing buildings. Merz
has been associated with the Mercedes-Benz brand for over 20 years now. Together
with the architects Knut Lohrer and Dieter Herrmann he was involved in the
revamp of the old Mercedes-Benz Museum back in 1985 and 1986. He worked on
the design of the Gottlieb Daimler memorial in Stuttgart-Bad Cannstatt from 1990 to
1992 and the Mercedes-Benz Classic Centre in Fellbach between 1992 and 1993.
Merz acquired great renown for his conversion of the Alte Nationalgalerie on the
Museum Island in the centre of Berlin in 1993, since when the architect has also
run an office in the capital.

The double helix depicts the 125-year evolutionary process of the automobile, taking
in the history of the Mercedes-Benz brand and its predecessors. The DNA that has
driven the evolution of the automobile since its invention in 1886 is to be found in
the history of the Mercedes-Benz brand. The architectural design of the Mercedes-
Benz Museum embodies this inseparable link between tradition and innovation. The
journey through time culminates in the final "Legend" room, which ends both tours
and leads back to the present. Dozens of racing cars dating from 1900 to the present
day bring the essence of the Mercedes legend to life here. The high-bank curve in
which the legendary high-performance vehicles are presented takes up the complex
geometry of the building while also alluding to renowned race tracks.

There are no right-angles in the Mercedes-Benz Museum. All walls and ceilings,

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ramps and columns are arched or turn in on themselves, gently flowing into one
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another. In reality, there is no strict division into different storeys. The Legend
rooms are almost twice as high as the Collection rooms. And there is a difference of
level between the two of more than a metre. It is not even possible to establish a
strict distinction between horizontal and vertical surfaces: the so-called Twists, - as
the name suggests, building elements incorporating two twists - are the most
spectacular innovation in the building. They emerge from the lift shafts as a vertical
wall and then spiral upwards in a gentle sweep, supported by the next shaft. Finally,
behind the light window strips of the facade they support a flat stairway that
connects one Collection room with the next. This complex geometry is continued in
the ramps running along the outside of the building which connect the Legend
rooms. In turn, these ramps rest on inclined pillars which perform their static
function in ingenious fashion while also lending the large window areas of the
Collection rooms a structured appearance. The pillars themselves gradually evolve
from a triangular ground plan into a hexagon, before ending up as a reversed
triangle.

Numerous prizes and awards attest to the unique architecture of the Mercedes-Benz
Museum. The museum most recently won the 2009 Hugo Häring Prize for
exemplary buildings in Baden-Württemberg.

On Fridays the Mercedes-Benz Museum offers guided architectural and art tours on
request. Information and registration at the Mercedes-Benz Classic Customer Centre
on 07 11 / 17 - 30 000 or online: classic@daimler.com

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 Seite 13
Mercedes-Benz Museum

The museum in quotes

What Michael Bock, Head of Mercedes-Benz Classic, says…

…about the museum in general:

"The Mercedes-Benz Museum lies just outside the factory gates at the parent plant
in Untertürkheim. It was here in Bad Cannstatt that the automobile was invented, so
we are in a truly historical setting."

"The Mercedes-Benz Museum is the best and most unique place in the world to
trace the history of the automobile and the legendary Mercedes-Benz brand in a
totally new and fascinating way, from its earliest beginnings right up to the present
day."

“Daimler and Benz's achievements touch everyone's life in one way or another in
today's motorised society."

"The Mercedes-Benz Museum takes visitors on a unique journey through the history
of the automobile, covering 125 eventful years in the fullest of detail."

…about the Legend and Collection rooms:

"The need for two tours results from the abundance of exhibits which have
accumulated as brand highlights over the course of the company's history. They also
enable us to meet the diverse requirements of our visitors.”

"The wealth of achievements throughout the company's more than 125-year history
have steered the overall course of automotive history.“

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Ein Unternehmen der Daimler AG
"In contrast to the chronologically organised Legend rooms, the Collection rooms are Seite 14
themed according to types of use. Their comprehensive range of exhibits reflects the
experience, competence and perfection which are common to all automotive
products across the board."

…about Legend 6:

“In Legend 6 we give visitors answers to questions about drive technologies of the
future.”

“Many visitors come with the aim of finding out how driving pleasure and
responsibility can be reconciled in a vehicle.“

“Our visitors quickly realise that Mercedes-Benz history is full of innovation and
that our vision has always been forward-looking – just as it is today.”

…about the Fascination of Technology:

"The 'Fascination of Technology' section features five research vehicles from

Mercedes-Benz which can also be seen from the atrium. They illustrate the manner
in which the various strands of technological development are interwoven and bring
to life the new technologies which are ultimately incorporated into production
models."

"While levels 8 to 1 of the Mercedes-Benz Museum recount the history of the brand
right from its earliest beginnings, The Fascination of Technology focuses on the
present and affords an insight into the future."

…about the architecture:

"The Mercedes-Benz Museum presents the fascinating history of our brand in an

innovative exhibition against a unique architectural backdrop which embodies the
brand's "genes". The building's interior is modelled on a double DNA helix,

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reflecting the Mercedes-Benz brand's innate capacity to continually evolve new
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creations dedicated to enhancing people's mobility."

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A Daimler Company
 Seite 16
Mercedes-Benz Museum

A museum for children and families

The history of the automobile holds a special fascination for all age groups.
The Mercedes-Benz Museum offers numerous special amenities and services
tailored especially to families with children and school classes – from the
children's audio guide through children's birthday parties to free children's
dishes in the restaurant.

The free audio guide with a special children's profile is recommended for younger
visitors aged six and over. This electronic guide recounts exciting stories in German
and English spanning the history of the automobile from its invention to the present
day. Alternatively, special guided tours of the exhibition and the Fascination of
Technology section are available for children, subject to prior appointment.

160 vehicles and a good 1500 exhibits illustrate the history of the Mercedes-Benz
brand at the Mercedes-Benz Museum. Apart from the sparkling silver Formula 1
vehicles and fascinating gullwing door models, the star attractions for children are
everyday heroes – from refuse trucks through fire-fighting vehicles to the police car.
Visitors are free to clamber into various exhibits – a chance for toddlers to play at
grown-ups and have their photograph taken with their dream car. A further
highlight for the slightly older kids is a trip in a driving simulator, which is
available to museum visitors of over 1.40 m (4' 6'') in height.

Admission to the Mercedes-Benz Museum is free for all children up to the age of 14.
Schoolchildren aged 15 and over receive a 50% reduction on the admission price.
Groups of schoolchildren enjoy free admission to the museum, subject to prior
notification. Family parking spaces in the museum's multi-storey car park, a
barrier-free exhibition and buggies for hire underscore the Mercedes-Benz
Museum's child-friendly approach. Mothers’ and babies' rooms and sanitary
facilities are also available on all levels.

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Workshops and children’s birthday parties in the Club Seite 17

The Club at the Mercedes-Benz Museum offers a particularly broad range of

activities for children. Children's workshops are available on a weekly basis, subject
to prior registration – and range from a kids' mechanics course to the museum rally.
In the school holidays there are also children's holiday programmes during which
the little ones are looked after as they toy with interesting topics relating to cars and
get to make their own airbags, for example. A popular option for girls and boys alike
is the opportunity to throw their very own birthday party at the Mercedes-Benz
Museum. Parents can attend to the decorations and catering themselves or call on
the support of the museum's staff. After the tour of the museum, kids are then able
to set to work themselves and help deck out the premises. And anyone in search of
the right gift will find just the thing for kids and adults in the museum shop, with
its souvenirs and children's collection.

Following a tour of the exhibits, the restaurant at the Mercedes-Benz Museum offers
a special service, with a choice of three free children's dishes on offer for children
up to 7 years of age who are accompanied by a dining adult. Children's toilets, high
chairs and a children's play corner round off the family-oriented amenities.

Visits for teachers and school classes

For school classes, the Mercedes-Benz Museum offers a unique educational service:
Prior to visiting the museum, teachers are able to request detailed literature which
will enable them to prepare for their visit and to incorporate it into their teaching
curriculum. The literature is aimed first and foremost at primary and secondary
school classes. Teachers can use it to prepare their classes either in unabridged
form or as extracts. On arriving at the museum, school classes are welcomed
personally and shown a short introductory film. Schoolchildren are then able to
explore the museum on their own, with the aid of various booklets dedicated to
specific topics. The selected topics are based on the curricula of the state of Baden-
Württemberg and cover the areas of Inventors, Motorsport, Safety and Drives. The
literature for pupils and teachers is provided free of charge.

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Information on the various programmes and activities on offer for children and
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schoolchildren is available online: www.mercedes-benz-classic.com/kindermuseum

Anyone wishing to register for workshops, birthday parties or visits by school

classes is welcome to call the Mercedes-Benz Classic Customer Centre on
07 11 / 17 - 30 000 or contact us online: classic@daimler.com.

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A Daimler Company
Mercedes-Benz Museum Page 19

Barrier-free: A museum for everyone

Alone, in a group or with the family and grandchildren – the Mercedes-Benz
Museum offers visitors of any age and with any physical disability an
attractive programme for exploring 125 years of automotive history.

The Mercedes-Benz Museum combines unique architecture with the past, present
and future of the automobile. On an area covering 16,500 square metres visitors
undertake a journey in time through the history of the brand – a journey that is
barrier-free. For this the Mercedes-Benz Museum was awarded the 2007
architectural award for “exemplary barrier-free design”.

Barrier-free for families and those with limited mobility

The museum’s multi-storey car park provides special parking spaces for families and
visitors with limited mobility. The museum and the exhibition can be accessed from
the car park without encountering any barriers. Larger groups are able to alight at
the museum’s own bus turning circle in front of the building and to enter the
museum at ground level via the restaurant. Barrier-free access at the S-Bahn station
NeckarPark (Mercedes-Benz) and the predominant use of low-floor buses on line 56
also ensure ease of access for anyone using public transport.

Ramps at the entrance to the Mercedes-Benz Museum facilitate access to the

building for wheelchair users and families with prams and pushchairs. Once inside,
the exhibition incorporates DIN-standard ramps with intermediate landings and
handrails at a height appropriate to wheelchair users. Numerous lifts serve all nine
levels of the exhibition and there are ample opportunities to sit and rest. Toilet
facilities are designed for use by the disabled and by children and on request
pushchairs, wheelchairs and walking aids are available for hire at the entrance.

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Special offers for special requirements Seite 20

Guests with physical disabilities are given special consideration at the Mercedes-
Benz Museum. In order to avoid lengthy waiting times these visitors may use the
group ticket counter. Free admission to the Mercedes-Benz Museum is available to
children up to the age of 14, as well as to the severely disabled and their helpers
(with appropriate identification). Best agers aged 60 years and over are entitled to a
half-price day ticket. The group rate applies to groups of ten or more.

On request, the museum also offers special guided tours for wheelchair users and
visually impaired visitors. Guide dogs are permitted in the exhibition. Anyone such
visitors choosing to experience the museum without a guided tour are entitled to
use a free audio guide. These are available in eight different languages and with
specific profiles. The audio guides are also suitable for use by people with hearing
aids.

Up-to-date information for visitors is available at the Classic Customer Centre on 07

11 / 17 - 30 000 or online: www.mercedes-benz-classic.com/museum-barrierefrei

“Experiencing fascination – barrier-free for all” is available as a folder from the

Mercedes-Benz Classic Customer Centre and provides detailed information on
planning a museum visit.

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Mercedes-Benz Museum for groups Page 21

Discovering the fascinating history of the

automobile together
The Mercedes-Benz Museum has put together a host of special benefits for bus tour
operators and groups – from special pricing arrangements through individual
guided tours to free catering for drivers and tour guides.

Pricing
Business partners of the Mercedes-Benz Museum purchasing 50 admission
vouchers receive a price reduction for groups in advance of the actual visit. Groups
with more than 10 regular visitors get a discount on their entrance1. Organisers can
obtain information on the special pricing arrangements from the Classic Customer
Centre.

Parking and admission procedure

Several parking spaces for buses are available free of charge directly outside the
museum. To reduce waiting times, a separate group admission counter is available
for groups visiting the museum.

Guided tours
Guided tours of the Mercedes-Benz Museum can be booked in various languages. A
free electronic guide is available for groups wishing to explore the museum without
a personal guide. This guide features a special children's profile for younger
visitors. Groups with special needs and physical disabilities receive special
consideration.

Mercedes-Benz Museum GmbH, Marketing & Communications, 70546 Stuttgart/Germany

A Daimler Company
Catering Seite 22
The Mercedes-Benz Museum provides a diverse range of culinary offerings – from
small snacks to fine menus. Simple, very reasonably priced dishes are also available
on request for groups with limited time at their disposal.

Specials for drivers and tour guides

Drivers and/or tour guides accompanying registered groups enjoy free admission to
the Mercedes-Benz Museum and a free snack in the museum restaurant. Admission
and meal tickets are available from the information counter on presentation of a bus
driver's licence and confirmation of booking.

Advisory services for tour operators and groups

You can turn a group excursion to the Mercedes-Benz Museum into a unique and
individual event. Why not combine your visit with a tour in the company of an
expert guide, a trip to the restaurant and a personal memento from the shop? The
Mercedes-Benz Classic Customer Centre will be pleased to advise you and arrange
an individual day out at the Mercedes-Benz Museum.

Contact and reservations

Mercedes-Benz Classic Customer Centre
phone: +49(0)711-17 30 000
fax: +49(0)711-17 30 400
email: classic@daimler.com

Further information is available online: www.mercedes-benz-classic.com/museum

Mercedes-Benz Museum GmbH, Marketing & Kommunikation, 70546 Stuttgart/Germany

Ein Unternehmen der Daimler AG
 Seite 23
Dining experience in exclusive surroundings

Culinary delights at the Mercedes-Benz Museum

A visit to the Mercedes-Benz Museum is intended to provide a memorable feast
for all the senses. Regular gastronomic highlights are served up not only at the
museum’s restaurant and café-bar, but also at the Mercedes-Benz Sunday
Brunch, the Mercedes-Benz Sternennächte and the Mercedes-Benz Lounge.

From Tuesdays to Sundays, the restaurant in the Passage of the Mercedes-Benz

Museum entertains its guests with cuisine of the highest quality. In addition to
regional specialities – extremely popular with the museum’s international visitors –
the menu also regularly features seasonal and European dishes. At the exclusive
end of the spectrum, guests may select from multi-course menus designed to create
that special occasion.

Visitors for whom time is of the essence will find a variety of bar snacks, finger food
and exotic drinks or cocktails – including alcohol-free beverages, of course. During
the summer months the restaurant terrace offers a touch of Mediterranean flair, as
well as fascinating views of the architecture of the Mercedes-Benz Museum.

On each second Sunday in the month the Museum restaurant is given over to a
grand Sunday brunch, where from 10.00 a.m. to 2.30 p.m. guests can eat to their
hearts content. The tempting buffet serves up a sumptuous range of meals and
drinks – including healthy breakfasts, hearty dishes, delicious desserts, fruit juices,
specialist teas and coffees or even a glass of sparkling wine.

On regular occasions throughout the year the Mercedes-Benz Museum presents its
culinary events series, the Sternennächte. For ten evenings the casino on the top
floor of the Mercedes-Benz Museum is transformed into a gourmet restaurant with a
view of the first Mercedes and the surrounding vineyards. With gastronomic
delights served up by two Michelin-starred chefs, the evening’s 60 guests can sit
down to enjoy innovative gourmet creations paired with fine wines.

Mercedes-Benz Museum GmbH, Marketing & Kommunikation, 70546 Stuttgart/Germany

Ein Unternehmen der Daimler AG
A summer highlight is the Mercedes-Benz Lounge. For around three months of the Page 24
year, the hill outside the museum becomes the perfect place to unwind and relax
with a summer drink and good food. Each evening from Tuesday to Sunday, guests
can settle back in the comfortable lounge furniture and enjoy the gentle music and
the fascinating atmosphere long into the night. A barbecue provides an additional
attraction on certain nights.

Information about seasonal and gastronomic events is available online:

www.mercedes-benz-classic.com/museum

Mercedes-Benz Museum GmbH, Marketing & Communications, 70546 Stuttgart/Germany

A Daimler Company
Summer and winter at the Mercedes-Benz Museum Page 25

Events at the Mercedes-Benz Museum

The Mercedes-Benz Museum offers a comprehensive programme throughout
the year of events related to all aspects of the 125-year history of the
automobile. Special exhibitions, children’s offers and events are all published
in two booklets entitled Musuem Summer and Musuem Winter.

Mercedes-Benz Sternennächte, Sunday brunch or Club for kids – all the events for a
particular season can be found in the relevant programme highlights booklet for
summer and winter at the museum. The guide is published in handy booklet format
in June and November respectively. This is available from the Mercedes-Benz
Classic Customer Centre on 07 11 / 17 - 30 000. The guide is also available online:
www.mercedes-benz-classic.com/museumssommer or www.mercedes-benz-
classic.com/museumswinter.

Further information at the Mercedes-Benz Classic Customer Centre on

0711 / 17 - 30 000 or online: classic@daimler.com.

Mercedes-Benz Museum GmbH, Marketing & Communications, 70546 Stuttgart/Germany

A Daimler Company
Facts and figures Page 26

Mercedes-Benz Museum – facts and figures

Architect UNStudio van Berkel & Bos, Amsterdam

Display conception Prof. HG Merz, Stuttgart

Height of construction 47.5 metres

Building volume 210,000 cubic metres

Ground area 4,800 square metres

Levels 9

Gross weight 110,000 tonnes

Number of triangular glass panes 1,800 (none being identical)

Length of electrical wiring laid in the 630 kilometres

concrete

Length of heating pipes laid in the 100 kilometres

concrete

Number of lamps in the museum 12,000

Exhibition area 16,500 square metres

Legend area 9,100 square metres

Collection area 5,300 square metres

Fascination of Technology 1,300 square metres

Total number of exhibits 1,500

Total number of vehicles 160

Average route taken by visitors approx. 1.5 to max. approx. 5 kilometres

through the museum

No. of visitors since official opening* more than 3,4 million

*data accurate as of 17.11.2010

Mercedes-Benz Museum GmbH, Marketing & Communications, 70546 Stuttgart/Germany

A Daimler Company