LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
ACADEMIC ACTIVITY NO______2___(Term Paper 1)____

Department of _____MANAGEMENT________________________
Name of the faculty member______NAVJIT SINGH________

Course No.__MGT 516 CourseTitle___Research Methodology_________________

Class ______-B tech-MBA________Term II_____Section ____E67B1 and E47B1____ _
Max. Marks_____25________ Date of Allotment____31/01/11__________Date of Submission_____10/04/11______
S.N Regn. No. Topic Objectives of Academic Topic Organization Model*
o Activity
1 1 The objective of this The students are required India’s most Evaluation
assignment is to enable to write a) Research effective AD Model-
Problem b) Objectives& campaigns. 5 marks for
students understand problem and
the theoretical c) To a review of Conduct a
objectives,
literature d) Research secondary study
concepts by applying ion,10 marks
Design e) data collection to identify the for
the conceptual f) Sampling paln(if any) most effective ad Literature
knowledge in solving g) Data Interpretation & campaigns and Review and
the practical problems Analysis h) Findings i) thereafter 10 marks for
& develop analytical References & conduct a data
skills. Bibliogarphy on a primary study to collection,
unique topic assigned to identify the most sampling and
effective from Data
the students .
Analysis and
among them. Interpretatio
Selection of n.
respondents is to
be done from
amongst the
10805508 faculty members.
2 2 FDI and
Economic Growth
during last
decade: Conduct
a secondary
study and
enumerate in
decreasing
importance the
various ways in
which the
economy
has benefited
from increase in
10808038 FDI inflows.
3 3 Social
Networking:
Creates new
dimensions for
relationships.
Conduct a
primary study
with respondents
from the
University and
74800700 analyse the
20 results
4 4 India’s March
towards a
Knowledge
Economy.
Conduct a
primary study on
the topic with
respondents
belonging to the
faculty members.
34800700 Analyse the
24 findings.
5 5 Can young make
a real difference:
The new face of
Indian
Parliament.
Conduct a
primary study on
respondents from
the University.
Analyse and
11800700 document the
42 results.
6 6 3 Cs of Indian
Politics- Cash,
Criminals and
Corruption.
Conduct a
secondary study
and analyse the
74800700 topic based on
18 the same
7 7 Flexi Work
initiatives by
Indian
Corporates- Does
it really Work?
Conduct a
secondary study
and analyse and
74800700 compile the
16 results.
8 8 Factors affecting
Purchase of
Green products.
Conduct a
primary research
study on the topic
and analyse and
34600700 compile the
60 results.
9 34600700 9 Investors’
25 response to
various financial
products.
Conduct a
primary study on
the allotted
Mutual
Funds.The
respondents
should consist of
regular
 investors from
the faculty and
outside. Analyse
and compile the
results

10 10 Emerging Issues
in Higher
Education in
India. Conduct a
primary study on
the given topic.
The respondent
ration between
students and
faculty must be
7:3.
Analyse the topic
and enumerate
10807822 the results.
11 11 Corporate
Governance
issues. Conduct
a secondary
study on the topic
and comment on
10804850 its relevance
12 12 Effect of
technology on
Consumer
services.
Conduct a
secondary study
on the topic,
analyse and
compile the
10811159 results
13 13 Effect of
technology on
employees
performance.
Conduct a
secondary study
and analyse and
compile the
10811883 results
14 14 Impact of wages
on employee
satisfaction.
Conduct a
primary study on
34600700 employees
06 Banking sector.
15 15 Brand Choice
behaviour for
branded
products.
Conduct a
primary study
w.r.t. the allotted
subject. Analyse
34600701 the results and
02 compile them
16 16 New Pension
System (NPS)-
Boosting India’s
social security
system. Conduct
a secondary
study and
comment on the
34600700 efficacy of the
48 topic
17 17 Impact on stock
market by
Government’s
PSU
Disinvestment
Plan. Conduct a
secondary study
and identify the
various ways in
which the
disinvestment
plans
have had an
34600701 impact on the
14 stock markets.
18 18 Bursting of Dubai
Bubble. Conduct
a secondary
study and
34600701 analyse the
07 findings.
19 19 Celeb Advertising
and Brand
Endorsements.
The term paper is
to compiled using
secondary
research and can
be supplemented
with a primary
study
conducted at the
10805485 University.
20 20 Role of internet in
Brand
Engagement.
Primary research
to be conducted
using
questionnaires
followed by an
analysis of the
10809038 same.
21 21 RFID( Radio
Frequency
Identification)-
Advanced
technology for big
retailers. Conduct
a secondary
study and
34600700 analyse the
04 results.
22 34600700 22 Reports on
 Corporate Frauds
(Indian Context).
Conduct a
secondary study
on the given topic
and compile the
results identifying
the key themes in
28 such frauds
23 23 Problems of
Textile Industry in
Punjab. Conduct
a secondary
study on the
given industry.
Analyse and
34600700 compile the
91 results
24 24 Factors affecting
Purchase of
Electronic
products.
Conduct a
primary research
study on the
allotted product
and analyse and
34600700 compile the
46 results.
25 25 Brand Choice
behaviour for
private label
products.
Conduct a
primary study
w.r.t. the allotted
subject. Analyse
34600700 the results and
90 compile them

Date: 21/01/2011 Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date

Remarks by HOS (Mandatory)

Sig. of HOS with date