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Documente Profesional
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There are several different
outlines available for developing
a business plan. All of them
basically are focused upon
describing the 3 C’s:
The Company
The Customer
The Cash
Basic Outline:
Cover Sheet
Statement of Purpose
Table of Contents
Business Description &
Strategy
Financial Plan
Summary
Supporting Documents
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Cover Sheet
This is an easy first step, but an Identify Core Develop Identify
important one. The first page Competencies Business Plan Opportunities
Services & Solutions
should look clean, organized,
complete, and professional. Competency Target Market 1
BUSINESS.”
Competency Spin-offs
Include these items on the cover 3
From specialty
sheet:
Caution: Thinking Required
Practice Name
Practice Address
Table of Contents
Owners
Phone number of the practice The table of contents is the third
and the owners page, but is completed last. It is
Fax number simple, but it makes a powerful
Web page statement: “We are organized.
E-mail We do not waste time turning
Consider including a picture pages.”
Statement of Purpose
Business Description
The second page is another
simple step. A paragraph or two & Strategy
on a page by itself defines the
purpose of the business plan.
The Practice: Identify Core
For example: Competencies
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List the core Map obvious animal
competencies concentrations
Population numbers &
Brief financial description: demographics
Total assets, liabilities, &
annual revenue Define the competition
List the competition &
The Market: Identify map them
Opportunities Define their strengths
& weaknesses Estimated
Define the overall market in market share by category
which you work
Geographic area – Map
included
Farm numbers and
demographics
Animal numbers by
species
STP -- Segmentation, Targeting &
Positioning
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In this step, one identifies Develop and price a vet service
possible positioning concepts package for each of the targeted
for each of the targeted segments.
segments.
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the statements themselves, Summary
simple guides are available from
some of the business planning A simple one-page summary of
web sites listed in the resources the overall business plan is the
at the end of this paper. final touch before attachments.
It is a final opportunity to make
Income Statement: an integrated, cohesive whole
out of all the different pieces
An income statement or “profit that have been fitted into the
and loss statement” is an annual business plan for the practice.
accounting of profitability. It
includes cash income and
expenses as well as changes in Supporting
inventory and non-cash
expenses such as depreciation
Documents
and amortization of goodwill
from purchasing an existing This section may be altered
practice. depending upon whether the
purpose of the business plan is
to secure capital or to guide
Cash Flow Statement internal strategy.
A cash flow statement lists the Typical attachments may
sources and uses of cash during include:
the year. Operating income and
expenses are listed as well as Resume(s) of doctors & owners
new borrowings, debt Partnership, LLC, or
repayments, and capital Incorporation papers
infusions and withdrawals. A Employment Contracts
monthly, quarterly, or annual Leases
cash flow statement is prepared Loan Information
depending upon how critical Demographic Source Material
cash management is to the
business. Projected cash flow
statements are normally part of a Business Planning
loan request. They can be easily Resources
prepared by editing last year’s
actual cash flow statement to Small Business
reflect expected changes in the
coming year.
Administration
Business planning website,
Balance Sheet with downloadable outline
file.
A balance sheet is a complete http://www.sba.gov/starting/inde
detailed listing of assets, xbusplans.html
liabilities and owner’s equity.
Normally it is best done at the Iowa State/Vet
end of the practice’s fiscal year
so that it can be aligned with the
Information Network
Online Course for Veterinary
income tax return to analyze
Entrepreneurial Training
progress.
http://www.vetmed.iastate.edu/d
epartments/bms/academics/wvet
/pages/learn.asp
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SCORE
Service Corps of Retired
Executives
http://www.score.org/
Missouri Business
Development Network
library, includes many
useful forms and
checklists.
http://www.missouribusiness.net
/library.asp
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