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March 29, 2011
Pro-Writing
ENC3250.797S11
Professor Tobienne

TEAM 3: Green Life


Jeffrey Dempsey
Justin Fredericks
Irene Hernandez
Deanna McGarth
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Executive Summaryǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ. Page 1

USF Going Green Effortsǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ Page 3

LEEDǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ..ǥǥǥ Page 3

College Sustainability Report Card ǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ Page 4

Office of Sustainabilityǥǥǥǥǥǥǥǥ..ǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ.. Page 4

School of Global Sustainabilityǥǥǥǥǥǥ..ǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ Page 6

PNC Financial Services Group ǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ. Page 6

PNC Financial Services Interviewǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ Page 8

Ford Interviewǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ. Page 9

Office of Sustainabilityǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ Page 11

Comparison to University of Floridaǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ. Page 14

Works Citedǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥǥ.ǥǥǥǥǥǥ.. Page 16


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Executive summary

The University of South Florida has joined the going green movement. Since
its Establishment in 1956 USF has progressed to an environmentally friendly,
green university. For example, USF has a formal sustainability policy and
incorporates sustainability in the campus master plan. USF has begun to build
LEED or Leadership in Energy and Environmental Design certified buildings
such as the Patel Building on the Lakeland campus. This will ultimately
change the face of the earth as well as the university itself.

USF not only provides its students with a quality education but the benefit of
being a student reaches far beyond the boundaries of education. As a matter of
fact USF has boosted its College Sustainability Report Card from a grade D in
2009 to an A in 2011. The University offers many programs such as on
campus recycling. The on campus recycling center is for students, faculty as
well as the general public. This benefits the students who donǯt have the
option to recycle at their apartment complexes or in their neighborhood. The
university also has a Sustainability Initiative Steering Committee in which
drives the school to becoming more environmentally friendly.

USF also provides the students with a bus system, the Bull Runner, in which
the buses operate solely on biodiesel. The Bull Runner also works hand in
hand with the HART, the Hillsborough County bus system by charging a
reduced fair for students and faculty. Instilling the concept of conserving
energy, and not to mentions a few dollars commuting to and from work is a
phenomenal idea.

The University system in the state of Florida has many diverse incredible
programs for educating and maintaining a sustainable world. For example, UF
in Gainesville Florida has created a similar committee called the Office of
Sustainability. UF recently received a Silver STARS rating. This program
measures and encourages sustainability in all aspects of higher education.

Throughout the research process there were several different perspectives


analyzed from the University level to the corporate level. From information
USF president Dr. Judy Genshaft provided to Ford employee Michael Cialo.
˜   —V


During a brief interview a Ford employee there were several issues discussed
such as the government requirements for manufacturing vehicles to the
benefits of creating environmentally friendly vehicles.

Another major corporation analyzed is Pittsburgh National Corporation


(PNC). PNC integrates environmentally friendly practices while doing day to
day business. PNC has already constructed more LEED certified green
buildings than any other company in the world.

The damage we as society create on our environment has and will have a
lasting impact on all of our lives, it is essential for the well-being of our earth
to put factors into play now. Education and technology are two ways humans
can legitimately alter the deterioration of our environment.
˜   =V


As human population continues to


increase globally the need to care
for the Earth and its precious
resources seem more vital now
than ever. People from all over the
globe are doing their part to
preserve our limited resources.
Many institutions, companies,
organizations, businesses are trying
to encourage recycling, educating Green Building is a policy and
people on renewable energy and practice of an institutionsǯ adoption
and use of high-performance green
promote environmental
building design. This includes the
conservation. The relatively new adoption of campus-wide green
phrase DzGoing Greendz is to describe building policies or guidelines,
oneǯs efforts in conserving. integration of green building
practices into new construction
Recognizing the importance of projects, and the incorporation of
environmentally friendly initiatives, green building design features into
The University of South Florida has retrofits of existing buildings. The
a formal sustainability policy and leader in determining the true
incorporates sustainability in the influence that organizations
campus master plan and strategic exemplify by undertaking green
plan to promote environmental projects is The Green Building
conservation to its students, faculty, Councilǯs Leadership in Energy and
staff and even community. The Environmental Design (LEED)
Sustainability Initiative Steering rating system. This certification
Committee works to improve provides independent, third-party
sustainability with just eight staff verification that a building project
members. USF is in the process of is environmentally responsible,
implementing a green purchasing profitable and healthy place to live
policy called Green Building. and work. USF is adhering to the
LEED requirements and has
requested stat funds to build its
first green building on the Lakeland
campus. The LEED certified
buildings will have lower operating
costs, increased asset values,
˜   mV


reduce wastes sent to landfills, to reduce emissions with the aid of


conserve energy and water as well carbon offsets. To decrease energy
as the buildings are safer for its use, heat recovery systems, lighting
occupants. This is the first building systems, and energy-efficient
of many buildings the school plans lighting fixtures have been installed.
to build to help further their image The school conducts audits of
as a Dzgreendz university. individual energy use and has
energy monitoring displays on
campus. The school also generates
renewable energy through the use
of solar panels, and purchases
electricity from renewable sources.

In line with The Sustainability


Initiative Steering Committee, the
campus master plan includes
policies that support green building
initiatives. Two buildings are being
evaluated for LEED Gold
V
certification, and several others
meet LEED criteria. The installed
Abstractly, in addition to Green water metering technology, lighting
Building efforts already undertaken sensors, and LED lighting in all
by USF, it also operates the Bull buildings, as well as low-flow
Runner, which is a bus service that showerheads and dual-flush toilets
uses biodiesel fuel and is free with a in some buildings, is a small portion
valid USF identification card. The of efforts undertaken to promote
USF U-Pass, which is a partnership Green Building. The
with the regional bus service implementation of the green
(HART), allows students to ride free purchasing policy has made
and staff and faculty to ride for 25 tremendous strides already.
cents. There are more than 30
HART stops on campus, and all Bull The College Sustainability Report
Runner and regional buses are Card is an example of the
equipped with bike racks. USF has extraordinary measures that
photovoltaic solar system for institutions such as USF, have
charging electric golf carts. USF has undertaken in order to fulfill its
conducted a greenhouse gas commitment to adopting the most
emissions inventory and is working environmentally friendly practices.
˜   °V


From 2009 to 2011 USF has scrap metal. The USF Community
boosted its Green Building practices Recycling Site is open for use to
from grade D to grade A. As a members of the general community
community leader, outstanding as well as students, faculty, and staff
achievement in the one of the most who do not have access to home
expansive aspects of our economy recycling pickup. A newly formed
in terms of awareness and subcommittee that addresses
sustainability is a symbol of pride. recycling and waste management is
The adoption of a more aggressive a priority focus for the Climate
Green Building strategic plan would Committee. USF has also installed
both further USFǯs aspirations to energy meters in each building for
become a more environmentally all utilities, including, electricity,
and economically friendly gas, and water, to allow for energy
institution, as well as set an accounting and measuring the
example for others to follow. While success of energy efficiency
there are various other areas of initiatives. With the volume of
concentration which help USF to students that attend USF, this is one
attain some of its Dzgreen goalsdz, a of the building practices that have
focus on green building is sure to had the biggest impact on USFǯs
have the intended and lasting affect goal to promote a green society.
that USF strives to reach. Blow down discharge from the
storm water and cooling tower is
As further proof of USFǯs collected in on-campus ponds.
commitment to the environment Some of this storm water is utilized
and its community, the board of for landscape irrigation.
trustees has adopted policies in the
campus master plan to guide USF continues to make great strides
campus development and to in efforts to promote a culture of
address the location, design, and going green within its students,
construction of site development faculty, staff and the community.
and facilities. These policies Another organization to help with
incorporate both large scale and their initiative that is extending
detailed green design principles, beyond the Tampa Bay region is the
including preservation of open Engineers of a Sustainable World.
space, infill development, storm Engineers of a Sustainable World is
water management, erosion an interdisciplinary education with
control, and tree protection. USFǯs hands-on research experiences for
internal recycling program collects students in the engineering
mixed paper, aluminum cans, and profession. They have sincere
˜   V


concerns for the earth and its


humanity with focuses on
sustainability and renewable
energy sources. Also known as
ESW, they work on not only
research but various other projects
including digging wells that provide
clean water and improved sanitary
conditions for African villages.

As we see USF has several


organizations to help with the going A graduate student at USF named
green movement, one of the main Frank Michael Malatesta, explains
organizations is the Office of some of his valuable contributions
Sustainability that was established to USF's Office of Sustainability as
in 1995. Therefore, Dzgoing greendz is well as his contributions to politics.
nothing new to USF and its The student describes his many
students. The Office of grueling hours of hard work to
Sustainability is the single point of further the state of Florida's
contact for all sustainability understanding of the importance of
activities within USF. They have educating its college students about
developed an advisory council as sustainability.
well as an advisory board. USFǯs
Office of Sustainability primary Mr. Malatesta also explains his
commitment is to not only provide viewpoint on creating a Students
education, training and resources to Office for Sustainability as well as
the students but extend well how this committee is governed.
beyond into the Tampa Bay For example, the Student Office for
community. For this reason Sustainability and Awareness is
companies in the Tampa Bay area composed of an advisor and
like Tampa Electric Company Renewable Energy Initiatives Board
(TECO) have been funding this or REIB. This board has five
organization because they see the students and five faculty members.
importance of USFǯs vision. The board is responsible for the
allocation of revenue and projects
are proposed by the students
themselves. The benefit of using
such a model is the fact half of the
staff are students within the
˜   V


university. This means instead of


paying a staff member a salary, the
staff member is actually paying
tuition or paying for his or her own
services. This reduces the cost of
running the Sustainability program.

There are several different models


or examples one could look at for
guidance when creating a Students
Office for Sustainability. For
example, UC Boulder gives their
students the opportunity to create
potential projects such as
incorporating renewable energy,
energy efficiency, recycling as well
as waste reduction. These projects
have not only reduced the impact Creating a renewable energy fee
the campus makes on the built in to every studentǯs tuition is
environment but have also given quite controversial because many
the students the opportunity to college students donǯt have
contribute to the well-being of sufficient income to support such a
planet earth. These worthy fee. On the contrary a proposed fee
programs have all been funded is only a matter of a few dollars and
threw a small fee, in UC Boulderǯs will benefit the environment not
case the fee was $2.80 per student only on USFǯs campus but far
per semester. This fee is called a beyond as well. There are also
renewable energy fee. several different ways a university
could assess such fees. For
example, a school could create a
CITF or Capital Improvement Trust
Fund which is a per credit hour fee
created by State legislature.
Another prime example is an
activity and service fee, this per
credit hour fee usually is applied to
improve campus life, transportation
etc. There have been several
attempts to have such a bill passed
˜   MV


in the state of Florida but they have concentrations in food security,


all been stopped. health, environments,
transportations climate change and
Some of the projects that the Office many more. The program is mostly
of Sustainability has been working generated by performances,
on include planting of 2,000 trees, collaborations, discussions,
implementing a free off-campus research and explorations. The
shuttle that is powered by bio-fuel School of Global Sustainability is
technology to reduce the campus working with several colleges like
traffic congestion, saved over ten the College of Business, College of
million with Green lights Education, College of Arts and
replacement that has resulted in a Sciences, College of Engineering and
three percent reduction in electrical more.
consumption over the past six
years, established a recycling As stated before, the leader in
community on its campus by determining the true influence that
placing containers throughout the organizations exemplify by
campus. USFǯs Office of undertaking green projects is The
Sustainability is also working on Green Building Councilǯs
programs such as the Sustainability Leadership in Energy and
Scholars program, Sustainability Environmental Design (LEED)
Fellows and Sustainability Mentors. rating system. A great example for
USF to follow is that of PNC. PNC or
More recently, in January of 2010 Pittsburg National Corporation is a
USF created a School of Global financial services firm that
Sustainability. DzThe school is an specializes in banking and
inclusive and holistic academic unit, investment products. PNC has
based on integrated already constructed more LEED-
interdisciplinary research, certified green buildings than any
scholarship and teaching. Its other company in the world. PNC
strength derives from the officially received the trademark of
committed involvement of faculty ǮGreen Branchǯ in 2007, and its 43
representing natural and social eco-friendly bank buildings helped
sciences, engineering, business, the the company to achieve this.
humanities, arts and healthdz,
according to Kalanithy DzRecognizing the importance of
Vairavamoorty, Subcommittee wise investments, The PNC
Chair. The program primarily Financial Service Group strives to
focuses on water but have integrate our day-to-day business
˜   
V


practices with environmental the lead on green walls, with the


responsibility. Our nationally largest DzGreen Living Walldz in North
recognized commitment to green America which was constructed on
building practices has enabled us to the south side of the bank's
lower costs, increase efficiency and Pittsburgh headquarters.
productivity as well as enhance the
communities where people live, DzWhen completed in September of
work and playdz. 2009, the 2,380-square-foot wall--
outfitted with 602 panels of soilȄ
will look much like a painting
constructed out of regional plants.
The wall will do more than just add
aesthetically to the PNC building--it
will also provide shade to
surrounding sidewalks, absorb
sound, and cool the surface of the
south wall by 70 to 80 degrees.dz

PNC has more newly constructed Some of the notable


"green" buildings certified by the environmentally friendly things
U.S. Green Building Council than that PNC does is its ability as a large
any company on Earth. PNC is also corporations, to cut 35% of its
the first U.S. bank to apply green operating cost with the adoption of
building standards to all newly its' green building standards.
constructed or renovated retail Leading the industry with
branch offices. Benefits include environmentally friendly standards,
cleaner indoor air and improved PNC has also taken an active role in
health and well-being of employees. influencing other companies to
At Firstside Center, for example, a make commitments that will
study found employee retention inevitably make them function
and satisfaction was 50 percent better as a company. As members of
better compared to a traditional the Environmental Bankers
facility. Association and the U.S Green
Building Council, PNC leads by a
Green roofs are a growing trend in great example.
the U.S., with many different
buildings adopting roofs topped As USF continues on its trek to have
with dirt and living plants. PNC a great impact on the Dzgoing greendz
Financial Services Group is taking initiatives that they have had great
˜   j V


success in, they should look further further USF green building
into green building standards that standards, it would have less of an
originated from PNC. It is my belief impact on the atmosphere. CFCǯs
that USF has an endowment, close are the chemical compound that is
to three hundred million, large released as a result of machinery
enough to create buildings that and chemicals used to keep
would be completely green. As buildings cool. While USF is only
stated before, USF has two responsible for a minuscule portion,
buildings that are going to be there is no reason not to take those
recognized by the Green Building steps if we are willing and able.
Council, for their awareness on
Over the next few years I think
matters of lighting efficiency,
that a viable option for USF to
recycling, disposal, and water
undergo would be to bring forth an
practices.
idea to the USF Office of
By implementing some of PNC Sustainability and use available
business practices, I think that USF research tools to weigh the
can in fact benefit from an cost/benefit of taking the steps that
investment sooner rather than PNC deemed viable and undertook.
later. Some of the new technology PNCǯs example is such a good one to
aside from green building is the use follow because other institutions
of different energy sources. The have already begun to follow their
technology that PNC uses takes lead. One of the most astonishing
advantage of seasonal pricing by things that I found in record of PNC
using natural gas in the summer green building practices is the fact
and electricity in winter in select that fresh air is used as much as
buildings. USF is in a geographic possible. During moderate weather
region in which cooling costs can be seasons, some buildings can be
astronomical. By taking small steps cooled and ventilated with 100
like this, the school will be able to percent outside air. By adopting
handle many more projects with this technology, itǯs as though their
the money that it would save. In intent is to bring their buildings to
addition to the heating and cooling life.
system innovation that would
˜   jjV


USF has also taken many steps to Some of the researchers at USF
reduce the amount of pollution and have pioneered solar and
greenhouse gases it produces. USF renewable energy technology, as
president, Dr. Judy Genshaft, wrote well as environmentally conscious
an article describing some of her manufacturing. Another great
personal contributions as well as attribute on USFǯs resume is the
some of the contributions USF has environmentally friendly
contributed. Since her promotion architecture USF is implementing
to president of USF Dr. Genshaft has on their campus. One particular
signed onto the American College building for example is, the Patel
and Universityǯs Presidentǯs Climate Center for Global Solutions. This is
Control Commitment. USFǯs first Dzgreendz building on USFǯs
Tampa Campus. This building is
This exclusive group of university designated to identify world
presidents is committed to challenges and pin pointing a
eliminate greenhouse gas emissions solution for these issues.
from specified campus operations
and to promote the research and These are just a few of the ways Dr.
educate society to stabilize the Genshaft and USF have assisted the
earthǯs climate. In doing this she environment. There are many
has developed and promoted strides USF will still have to take to
leadership among not only students continue to educate its students the
but faculty and staff within USF. benefits of living in a sustainable
world. Right here on USFǯs campus
Dr. Genshaft discusses the we have buses that run on
similarities between governing USF biodiesel, and we have constructed
and a city itself. There are many bike lanes on campus. There is also
similarities, for example, there are a recycling program in place as
residential areas, restaurants, a bus well. USF has even encouraged
system, police force and health care some students to grow their own
facilities. While governing a school vegetables at the universities
there are many environmental botanical gardens. In one of USFǯs
issues in which students will residential halls they have created a
disagree upon. Her primary friendly competition. A small group
objective in making USF a Dzgreendz of students are living the ideal
campus is to reduce the carbon Dzgreendz life while volunteering
footprint that USF leaves behind around campus. This has also
while educating the benefits of encouraged students in other
doing this.
˜   j—V


residential halls to participate in there were several issues discussed,


the green movement. from the benefits of improving fuel
mileage to improving the public
Although the university has put image of the company. Mr. Cialo
many hours of hard work and effort was asked what actions Ford has
into living sustainable lifestyle taken to have less impact on our
there are still defaults in the green environment. Mr. Cialo gave an in
movement. For example 30% of the depth analysis of some of the effort
greenhouse gases produced by our Ford has put forth as well as some
university are from students and of the government requirements on
employees commuting to and from new vehicles.
campus. Ultimately this is
overturning all of the efforts the His response was quite informative:
university has put forward. DzFord has taken steps to improve
fuel economy on all of their new
Ford has put forth a lot of hard vehicles. The company has also
work and effort to change the face begun engineering biodiesel and
of the company from the vehicles electric vehicles. Although electric
they produce to the facilities in cars are not highly popular in the
which their employees work. As a United States yet other countries
current employer of FORD such as Brazil have taken to
Company, I myself have noticed a electrical vehicles. Not only does
few changes made. For example, the this save the customer money on
manual paper towel dispensers gas mileage but this also keeps the
were changed to automatic company competitive in a cut throat
dispensers to conserve paper. marketdz.
When an account shifts from one
department to another we used
to create large paper packets and
walk them to the specific
department. Now we utilize our
imaging system to put together an
"e-packet" and email the
paperwork. This in turn helps the
environment while conserving
paper.

During a brief sit down with center


operations manager Michael Cialo
˜   j=V


Another excellent example Ford skyrocketed throughout the United


taking strides to improve the States. Shortly after this
impact it makes on the environment government program ended many
is the new Ford explorers have auto dealers across the nation
been designed and built with 85% offered their own Dzcash for
recycled materials. This clunkersdz program to continue to
environmentally friendly way to boost sales.
construct vehicles will ultimately
create less impact on our Another great example of Ford
environment than many auto joining the Dzgoing greendz movement
makers. is the production of electric
vehicles. Ford has begun to mass
Although it is important to have fuel produce electric vehicles in the
efficient vehicles there are also United States. Some of these
government standards in place to vehicles are powered by an
for each type of vehicle. For advanced lithium ion battery
example all new compact system. The new Ford Focus
sedans built during or after Hatchback is a 100% electric
2011 are required by law to meet a vehicle. This car will not only save
minimum of 30 mpg. Trucks and the consumer a considerable
SUV's are required to meet 24 mpg. amount on gas it does not create
This is the result of environmental any emissions as well.
groups voicing their opinions on
such issues. Another incredible fact about the
new Ford Focus is it produced with
Yes, the government has stringent sustainable and renewable
guidelines for fuel economy materials similar to the new Ford
however from time to time the Explorer. For example, the seats
government will offer incentives are engineered from recycled
such as the Dzcash for clunkersdz denim jeans. Another interesting
program in 2009. This program piece of information is the plant in
was intended to spur the economy which these vehicles are produced
by enticing customers to trade in is powered by one of the largest
their older model vehicles for a solar energy systems in the state of
more fuel efficient car. This Michigan. Ford is not stopping with
program was also intended to help the Ford Focus there are five more
boost sales for auto dealers across electric vehicles scheduled for mass
the states. The program lasted only production in the United States and
a few months however sales Europe by 2013.
˜   jmV


As we see universities like USF, The Office of Sustainability hold


several banks like PNC, businesses annual DzEarth Daysdz to inform
like FORD are helping in the green students on campus the importance
movement. However, USF is not the of conserving the earth and its
only university to participate. Other precious resources. The also hold
institutions like the University of Energy Summits encouraging the
Florida are also doing lots within its public to Ǯchump down on energyǯ.
community to promote going green.
Similarly to USF, UF also has an In addition, there are various green
organization called The Office of teams throughout the campus for
Sustainability. The Office of students to get involved and
Sustainability is an organization promote the going green
about training and educating people movement. UF has partnered with
on how to conserve the earthǯs various sustainable groups that
precious resources. However, the include the Forest Stewardship
Office of Sustainability is made up council that is responsible for
of smaller groups including focuses promoting responsible tree
on agriculture; energy conservation management. Sustainable Forestry
and climate change Initiative that participate in the
implementation; equity, health and planting of trees at UF.
wellbeing; land and resource Environmental Protection Agency
management as well as stewardship Comprehensive Procurement
implementation. Guidelines to promote the use of
materials recovered from solid
waste.

Green-e logo is the nationally


recognized symbol for certified
renewable energy. Green-e
provides an easy way for
consumers to quickly identify
environmentally superior products
made from renewable sources of
electricity such as wind.

Recently in the month of February


UF received a Silver STARS rating.
STARS, Sustainability Tracking,
Assessment & Rating System, is a
˜   j°V


program that measures and


encourages sustainability in all
aspects of higher education. This
shows that the efforts at the
University of Florida are not done
in vain.

In conclusion, the going green


movement is critical for vast
reasons including our health,
animalsǯ existence and to continue
to have limited resources accessible
for a longer time by conserving
them now. USF has made great
strides as well as other businesses
like PNC, companies like FORD and
similar institutions like UF.
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<https://www.pnc.com/webapp/unsec/Requester?resource=/wps/wcm/connect/f
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DzSustainability at USFdz Thurs. 10 March 2011.


<http://www2.eng.usf.edu/cee/USFCEE/sustainability.htm/>.

DzTurn Over A New Leafdz. Sustainable UF. Fri. 11 March 2011.


<http://www.sustainability.ufl.edu/about/>.

DzOffice of Sustainabilitydz Fri 11 March 2011


<http://usfweb2.usf.edu/Sustainability/about/mission.html/>.

DzRenewable Energydz Sunday. April 3 2011.


<http://www.renewable-energy-news.info/ford-electric-focus/>

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