A

RESEARCH REPORT

ON

“Consumers buying behaviour and Brand Perceptions of consumers at

shopping Malls”

Under the Guidance of:- submitted by:-

Ms.Smriti sharma Nitika Yadav
Lect. Deptt of management studies roll no:- 09-mba-124
MBA 2 yr (4th Sem)

Gurgaon Institute of Technology & Management Gurgaon

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

 PREFACE

I feel immense pleasure in presenting this project based on the subject

assigned to me as research project required in the partial fulfillment of the
course.

This report gives the brief idea about the impact of consumer behaviour and
brand perception of consumers in the shopping malls.

I sincerely hope that the research work and the analysis done will fulfill the
requirement of the project work assigned. I am grateful to all those including
my project guide who have helped me and encouraged me in preparing this
project.

NITIKA YADAV
 CERTIFICATE

This is to certify that Ms. Nitika Yadav roll no: 09-mba-124 has
completed her final research project on “consumer buying behavior and
brand perceptions of consumers in shopping malls”. She has prepared this
report in accordance with course requirement of Master in Business
Administration for the academic year 2009-2011 with my permission.

(Signature of the project guide)

MS. SMRITI
Faculty marketing
( Gurgaon institute of technology and management)
 ACKNOWLEDGEMENT

The completion of this project would not have been possible without the
help of all the members of the MGF DEVELOPMENTS
LIMITED,GURGAON. I take this opportunity to convey my heartly thanks
to all of them .

I thank my project guide MS.SMRITI for the level of interest she took in
my project.

NITIKA YADAV
 CONTENTS

CHAPTER PAGE
NO.

PREFACE
GUIDE CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT

1 CONCEPTUAL FRAMEWORK

1.1 Introduction of the topic

1.2 Company profile

2 OBJECTIVES AND RESEARCH METHODOLOGY

2.1 Objectives of the study

2.2 Research plan
2.2.1 Data sources
2.2.2 Research approaches
2.2.3 Research instruments
2.2.4 Sampling plan

3 DATA PRESENTATION AND ANALYSIS

3.1 Data presentation and analysis

3.2 Findings
4 IMPLICATIONS AND CONCLUSIONS

4.1 Conclusions
4.2 Recommendations
4.3 Limitations

5 APPENDICES

5.1 References
5.2 Annexure
 INTRODUCTION

MGF DEVELOPMENTES LIMITED:- is a part of MGF Group. MGF (Motor General

Finance) is a very well known company in finance sector and now it is in the shopping malls
industry. In India Shopping Malls industry is upcoming industry in India. Today in India
Shopping Mall industry is worth 17000 Cr. Industry. In NCR (National Capital Region) Gurgaon
is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place
for all famous shopping malls in Gurgaon. In NCR DLF, MGF, JMD, SAHARA, all big big
players are in shopping mall industry. On M.G. Road Gurgaon MGF Group has two shopping
malls in operation MGF Metropolitan Mall, MGF Plaza, Sahara Group has its Sahara Mall and
DLF Group has its City Centre.
The project involved the study of comparative analysis consumer buying behavior and brand
perception of consumers regarding shopping malls on M.G. Road and Metropolitan Mall as a
base. The methodology adopted to study the consumer buying behavior & brand perception of
consumer is through survey in shopping malls on M.G. Road, 745 consumers were surveyed.
The survey is done through the personal interviews by putting different set of structure
questionnaire to them.
Consumer purchasing power is the main factor, which determines their buying behavior and
brand of shopping malls. Shopping Malls are the places for the fun & entertainment, family
outing, shopping and eating’s. In shopping Malls age factor is the most dominant factor in daily
footfall. What I studied that in different shopping malls different age group consumers come
and they impact on the buying behavior.

1. Metropolitian Mall: In Metropolitan Mall consumers belong to age 20 – 25 and 25 -35 were in
the maximum numbers. They either belong to students or services or they are professionals.
Consumers in this age group come to the shopping malls either in once in a week or twice in a
week. Their purposes to come to a shopping mall are just for fun and entertainment (PVR
Movies), eating, and shopping’s. On average they used to spend Rs. 500- 2500 on their per visit
in Metropolitan Mall. As a consumer they spend the most on music and entertainment and food
and beverages. After this they spend on apparels and sportswear & footwear. In case of girls in
this age group they spend a large amount on gifts and beauty products. In this age group the
consumers like the metropolitan mall most. The most important think that we observed that the
annual house holds income of this category either their own or their parents between 2-5 lakhs
and 5 – 10 lakhs. In Metropolitan Mall consumer are specially brand oriented. Consumers in the
age group between 25 –35 were also in good numbers. The main different between the age
group of 20 –25 and 25 –35 was that consumers in the age group 25 –35 they don’t come just
come for the fun they were serious buyers of branded products. The brand images in their minds
of Metropolitan Mall were different – different. A large group of this segment have image only of
PVR Gurgaon. Next they have image of Shoppers Stops, McDonalds, and Metropolitan Mall.
Consumers have the image of Metropolitan Mall is the best place for the entertainment and
eating because of good Food joints, restaurants. Most of the consumers of any age group were
very much impressed by the ambience and gentry of Metropolitan Mall. A common brand image
of Metropolitan Mall was that it is some costly for a big shopping.

2. Sahara Mall: Consumers in Sahara Mall belong to 25 – 35 age and age 35 and above were in
the maximum numbers. In this age group consumer were either Homemakers or services, or
they were professionals. They come in either once in a week or twice in a month. In Sahara Mall
consumers were serious buyers and they either come for the family shopping or for the eating.
The annual holds income is between 2 – 5 lakhs common.Consumers spend Rs. Between 500-
2500 and more then Rs. 2500.Consumers in shopping mall and spend mostly on Households
and eating. Consumers in Sahara Mall are very much influence by discount schemes. A large
segment comes for Sahara Mall only for the Pantaloon store. Consumers in Sahara Mall come
only for the BIG BAZZAR, HALDIRAM and PANTALOON. The brand image of Sahara Mall in
consumers is only Big Bazaar and Haldiram. Some have the image of Pantaloon. The common
brand image of Sahara Mall is a mall

3. MGF PLAZA: MGF PLAZA is commonly visited by consumer in the age group of 25- 35 and
age above then 35. Consumers in MGF Plaza are belonging to business, services and most of
them Home Makers. Consumers in MGF PLAZA are serious buyers. They come to the Mall once
in a month or twice in a month. They just come for the family shopping for the home furnishing
and electronic items like TV, Refrigerators etc. Consumers in MGF Plaza are mostly brand
oriented. Their common annual house holds income between 2-5 and 5- 10 lakhs. The brand
image that they have of MGF Plaza is a complete place for the home furnishing items. Arcus,
Samsung, Philpes, LG and Electrolux brand in this mall. Most famous is the Arcus home
furnishings. MGF PLAZA a place for the home furnishing items. This mall is totally different from
Metropolitan Mall and DLF City Centre.
Consumer who visits any shopping mall on M.G.Road almost comes to visit every shopping
mall. In study of shopping malls I found after analysis that Metropolitan Mall is the best place for
the fun & Entertainment, eating and branded shopping. Metropolitan Mall is not a place for the
middle class. Sahara Mall is good for the family shopping like households, apparels due to Big
Bazaar and Pantaloon and good for the eating due to the Haldirams. Sahara Mall is the only one
mall on M.G. Road for the middle class. Regarding the MGF PLAZA it is the place only for the
home furnishings and essential items for the family. It is the place both for the middle class and
higher class.
In my study consumers were taken for all age groups and all classes. In Metropolitan Mall
management should think about the indoor games like bowling, snooker for their good time pass
in mall. In Metropolitan Mall there should be a disco for the complete fun and entertainment. In
Sahara Mall management should also think about to promote other stores except Big Bazaar.
Make it like a Shopping mall not like a Big Bazaar store. In MGF PLAZA there are basically
home furnishing items so make some plans for these serious customers who visit and purchase
from the mall.
 THE METROPOLITANs
(Shopping, leisure, entertainment)

RETAIL :-

With 2,00,000 sq ft. of space dedicated to departmental stores and retail

outlets, the metropolitan are a shoppers paradise from furnishing to
cosmetics,jewellery to designer wear, the complex will cover varying
budgets,tastes & needs. Shop space have been structured keeping the retailer in
mind. All outlets have back door servicing, for aesthetic and logistical
consideration. Signage brand shop windows allow retailers to create a distinct
pull.

HOSPITALITY:-

SPECIALITY RESTAURANTS, JAZZ BAR, SPORTS CAFES. The

complex will have 6 speciality restaurants offering
continental,Chinese,Mediterranean,& frontier culsine,from delhi’s discerning
garments ,the metropolitan promises a veritable feast. For the musically inclined,
live performance from talented musicians & group will be a feature of jazz bar.
Theme based restaurants like sports cafes would appeal to the younger crowd.

ENTERTAINMENT:-

MULTIPLEX, LEISURE ZONES, DISCOTHEQUE, the top floor have

multiplex screening the latest blockbusters. It will serve to draw crouds to upper
floor stores, encouraging impulse buying. Constant changing signage & cutouts
of recent attraction will add variety with a host of games,pool,bowling,crazy cars
& virtual reality games aimed at attracting the younger crowd .
It will serve as a crowd puller during after commercial hours,while serving as a
venue for exciting events & promotions.
 LIFESTYLE OUTLETS:-

Health & fitness club, branded parlours, staying fit is now the
mantra of the day. Exclusive fitness club boasting modern equipment & facilities
will feature in the complex parlors & trial outlets by leading fashion names.
 COMPLETE LEISURE ZONE

Spread over nearly four acres, the metropolitan, is the mall that has more
than 150 stores and is a state of art shopping mall having retail space
of over 250,000 square feet, which is huge.

A positive aspect of MGF Metropolitan mall is the parking space,

which is pretty huge compared to other malls due to the overall retail
space and it is also spread on three levels. MGF Metropolitan
administration have been managing the on-road traffic as well which
gets stuck on the weekend or on other occasions.

Keeping with international norms, the metropolitan will boast an

atrium, which is designed to be the heart of the complex. It will serve
as the converging point for the flow of visitors and be the primary
node from which they embark on their journey with designated resting
areas, visitors can take a break as they contemplate the manner in
which they would life to occupy themselves , the atrium will be
humming with activity , and will generate the character of the mall.
 OBJECTIVES OF THE PROJECT

The first step in my marketing research calls for the researcher to define
the project scope & then define problem carefully & formulated the research
objectives.

An old saying “ A PROBLEM WAS DEFINED IS HALF SOLVED”.

To study the consumer buying behaviour and brand perceptions og consumers at

shopping malls on MG road was conducted with following objectives:-

1. To find out the different types of buying behavior of consumer in

shopping malls on MG Road.

2. To do the comparative study of two malls with different status.

3. Purpose to come to shopping malls.

4. What the consumer think about the particular shopping mall as a

brand perception.

5. How consumer are motivated to visit the shopping mall.

 RESEARCH PLAN

To study the consumer buying behavior and brand perception of

consumers in shopping malls is descriptive research.

Designing a research plan calls for decisions on the:-

1. Data sources,
2. Research approaches,
3. Research instruments,
4. Sampling plan

Data sources :-

The research involved gathering secondary data as well as primary data. For
the purpose survey was conducted by me to collect the data-

CONSUMER SURVEY

• PRIMARY - DATA

Customer survey was conducted to gather initial data from the market .
Here the main emphasis was given on the consumers because they are the
one’s on which I have to my project.
Consumers decide the brand of any shopping mall and they are different to
each other to various aspects.

Consumer’s survey was done to know their purchasing behavior in different

shopping malls on M.G.ROAD. They are the one who constitute the market
and the target of the business.
In shopping malls industry until and unless we have the knowledge of
consumers buying behavior and where they spend the most and what they
thing about the mall cannot increase the footfall and conversation ratio.
Hence a consumer survey was done to know their wants, purchasing power
and buying habits to know their brand perception and buying behavior in
shopping malls.

• SECONDARY DATA:-

Secondary data regarding footfalls in shopping malls, buying pattern and

other related was collected from the internet .

RESEARCH APPROACH:-

Primary data ca be collected in four ways:-

• Observational research
• Focus-group research
• Survey research
• Experimental research

Survey research – survey research is best suited for my purpose i.e for the
descripted research . survey of consumers this mode helped me to know
consumers , their preferences and brand perception.

RESEARCH INSTRUMENTS:-

In marketing researcher the main research instrument used in collecting

primary data is the QUESTIONARRIE. For this research, two different
set of questionnaire were structured one for the consumer buying
behavior and the other one for the consumer brand perception . Both the
questionnaire is open ended i.e. allowed them to response their own
words.

CONSUMER SURVEY:-

Open ended questionnaire was put to them . It had a set of option and the
respondent made a choice among them .
For the detail of questionnaire see annexure.

SAMPLE PLAN:-

The sample plan calls for three decision :-

1. Sampling unit

2. Sample size

3. Sampling procedure

CONSUMER SURVEY:-

Sampling unit: consumers

Sample size:

 MGF Metropolitan Mall – 30

 Sahara Mall -40

 MGF Plaza-30

Total-100

Sample procedure :- Non probability convience sample was adopted i.e.

the most accessible members of the population .
Randomly selected the consumers.
CONTACT METHOD:-

The best suited method for this kind of survey is personal interview.
Through this method of conducting research more questions can be asked &
helps in collecting additional information, which may be useful for the
company.
CHAPTER -3

DATA

PRESENTATION

AND ANALSIS
 CONSUMER BUYING BEHAVIOUR MALLS

1. Age group in malls

BELOW 20 YRS 20 - 25 YRS 25 - 35 YRS 35 YRS & ABOVE

12 40 40 8

8% 12%

BELOW 20 YRS
20 - 25 YRS
25 - 35 YRS
40% 35 YRS & ABOVE
40%
 2. Frequency of visit to the malls of below 20 yrs consumers

EVERYDAY ONCE IN A WEEK TWICE IN A WEEK ANY OTHER

10 70 10 10

10% 10%

10%
EVERYDAY
ONCE IN A WEEK
TWICE IN A WEEK
ANY OTHER

70%
 3. Purpose to come to shopping malls of age group below 20 yrs.

FUN &
ENTERTAINMENT FAMILY OUTING SHOPPING EATINGS
80 0 10 10

10%

10%

0% FUN & E NTE RTA INM E NT

FA M ILY O UTING
S HO P P ING
E A TING S

80%
 4. Annual household income in the age group below 20 yrs.

BELOW RS.2 LAKHS RS.2 - 5 LAKHS RS. 5 - 10 LAKHS RS. 10 LAKHS &ABOVE
10 80 10 0

10% 0% 10%

BELOW RS.2 LAKHS

RS.2 - 5 LAKHS
RS. 5 - 10 LAKHS
RS. 10 LAKHS &ABOVE

80%
 5. Spend per visit in shopping malls in the below 20 yrs.

UP TO RS.200 RS.200 - 500 RS. 500-2500 RS.2500 ABOVE

10 60 30 0

0% 10%
30%
UP TO RS.200
RS.200 - 500
RS. 500-2500
RS.2500 ABOVE

60%
 6. Sectors on which they spend most below 20 yrs consumers

FOOD& BEAUTY MUSIC & GIFTS &

APPARELS BEVERAGES PRODUCTS ENTERTAINMENT WATCHES
10 10 0 80 0

0% 10% 10%
APPARELS
0% FOOD& BEVERAGES
BEAUTY PRODUCTS
MUSIC & ENTERTAINMENT
GIFTS & WATCHES
80%
 7. Favourite shopping mall on M.G.Road

METROPOLITAN MALL SAHARA MALL MGF PLAZA

90 10 0

10% 0%

METROPOLITAN MALL
SAHARA MALL
MGF PLAZA

90%
 8. Category of consumers of age group 20 – 25 yrs.

STUDENT BUSINESS PROFESSIONALS SERVICES HOMEMAKER

30 5 35 20 0

0%
22%
33% STUDENT
BUSINESS
PROFESSIONALS
SERVICES
HOMEMAKER
6%
39%
 9. How often they come to shopping malls ( 20- 25 yrs)

TWICE IN A ANY
EVERYDAY ONCE IN A WEEK WEEK OTHER
11 66 17 6

6% 11%
17%
EVERYDAY
ONCE IN A WEEK
TWICE IN A WEEK
ANY OTHER

66%
 10. Annual household’s income ( 20- 25 yrs)

BELOW 2
LAKHS 2 - 5 LAKHS 5 - 10 LAKHS RS.10 LAKHS & ABOVE
15 65 5 5

6%
6% 17%

BELOW 2 LAKHS
2 - 5 LAKHS
5 - 10 LAKHS
RS.10 LAKHS & ABOVE

71%
 11. Spend per visit in shopping malls ( 20- 25 yrs)

UP TO RS 200 RS 200-500 RS 500-2500 RS 2500 & ABOVE

6 66 22 6

6% 6%
22%
UP TO RS 200
RS 200-500
RS 500-2500
RS 2500 & ABOVE
66%
 12. Category on them spend the most ( 20- 25 yrs)

MUSIC & GIFTS &

APPARELS FOOD& BEVERAGES ENTERTAINMENT SPORTSWEAR WATCHES
5 15 60 5 5

6% 6% 6%
16% APPARELS
FOOD& BEVERAGES
MUSIC & ENTERTAINMENT
SPORTSWEAR
GIFTS & WATCHES
66%
 13. Favorite shopping mall on M.G.Road. ( 20-25yrs)

METROPOLITAN
MALL SAHARA MALL MGF PLAZA
70 15 15

15%

15% METROPOLITAN MALL

SAHARA MALL
MGF PLAZA

70%
 14. Category of the consumers age group between 25 – 35 yrs

STUDENT BUSINESS PROFESSIONALS SERVICES HOMEMAKER

0 15 40 30 15

0%
15% 15%

STUDENT
BUSINESS
PROFESSIONALS
SERVICES
30%
HOMEMAKER
40%
 15. How often they come to shopping mall (25- 35 yrs)

ONCE IN A TWICE IN A
EVERYDAY WEEK WEEK OTHER
0 75 10 15

0%
15%

10% EVERYDAY
ONCE IN A WEEK
TWICE IN A WEEK
OTHER

75%
 16. Spend per visit in shopping mall, ( 25 – 35 yrs)

UP TO RS 2500 &
RS.200 RS 200-500 RS 500-2500 ABOVE
0 40 45 5

0%
6%

UP TO RS.200
44%
RS 200-500
RS 500-2500
50% RS 2500 & ABOVE
 17. Favorite shopping mall on M.G.Road ( 25 – 35 yrs)

METROPOLITAN
MALL SAHARA MALL MGF PLAZA
75 15 10

10%

15%
METROPOLITAN MALL
SAHARA MALL
MGF PLAZA

75%
 18. Category of consumers age group 35 and above

STUDENT BUSINESS PROFESSIONALS SERVICES HOMEMAKER

35 0 10 10 45

35% STUDENT
45% BUSINESS
PROFESSIONALS
SERVICES

0% HOMEMAKER
10%
10%
 19. When they come to shopping mall ( above 35 yrs)

ONCE IN A TWICE IN A
EVERYDAY WEEK WEEK OTHER
14 86 0 0

0%
0%
14%

EVERYDAY
ONCE IN A WEEK
TWICE IN A WEEK
OTHER

86%
 20. Purpose to come to shopping mall( above 35 yrs)

FAMILY
SHOPPING FUN EATING OUTINGS
20 30 25 25

25% 20%

SHOPPING
FUN
EATING
FAMILY OUTINGS
30%
25%
 RESEARCH FINDINGS

1. Findings in metropolitan mall:-

consumers in mall were mostly in the age group of 20-25 yrs and 25-35.
They came to the mall mainly for the entertainment in PVR and shopping in
the shoppers stop . Consumers in mall were all age group and almost all
were brand oriented regarding the products. The average spending was in the
mall between 500- 2500 and more then RS.2500 . The annual holds income
of the mall between the rs.2-10 lakhs. Consumers in shopping mall accepted
that metropolitan malls the best shopping mall on M.G.ROAD in gurgaon.

Consumer buying behavior in metropolitan mall.

• Consumers usually spend their money on food, entertainment,

apparels, and sports & footwear.
• Consumers in the age group of below 20-25 yrs and 25-35 were in the
maximum numbers.
• Consumers in mall spend money between 500-2500 and more than
Rs.2500.
• Consumers in mall come to the mall either once in a week or twice in
week.
• Consumers in mall either students or in services or professionals in
the maximum numbers.

Brand perception in metropolitan mall:-

• Consumers in mall mostly know mall as PVR, Shoppers Stop and

Metropolitan Mall.

• Consumers accept that this mall is the best place for the fun &
entertainment & good food joint.

• Consumers mostly motivate to come to the shopping mall by friends

and relatives.
 2. Findings in sahara mall:-

Consumers in Sahara mall were mostly in the age group among 25-35 and
35 above. In consumers the numbers of homemakers and services and
professionals were in the maximum numbers. Consumer visits the mall
generally the mall once in a week and twice in a month. Consumers come to
the mall for the households shopping, eating, and purchase for the apparels.
Consumers influence by the discounting schemes, and for the entertainment.
The annual household’s income between 2-10 lakhs.

Consumer buying behavior in Sahara mall:-

• Consumers in mall come for the household shopping.

• Consumers come to the mall mostly homemakers and service class.

• According to them Sahara mal is the best for the middle class.

Consumer brand perception in Sahara mall.

As a brand the Sahara mall is famous a mall fore the middle class due to the
big bazaar.

Big bazaar, pantaloon, and haldiram is the most popular among the
consumers.

Sales and discount schemes attracts them to come to the mall.

 3. Findings in MGF Plaza:-

In MGF Plaza the consumers were in the age group of 25-35 yrs. And 35
above mostly.
Consumers were homemakers, businesspersons, and professionals. They
come for all the mall home furnishing items and electronic items. They
spend in the shopping mall more than Rs.2500 and above. Consumers in
mall were brand oriented only purchase these branded products.

Consumer buying behavior in MGF Plaza:-

• Consumers come for the purchase the branded electronic items and
home furnishing items.

• Consumers in the mall were the only serious buyers and they don’t
come for entertainment purpose.

• Consumers spend the money more than Rs.2500.

Consumers brand perception:-

• The MGF Arcus brand attracts consumers in the mall.

• Consumers also come due to the branded shops like Electrolux,

Philips, LG electronics.
 CHAPTER -4

CONCLUSIONS

AND

RECOMMENDATIONS
 CONCLUSIONS

• Survey among the 100 consumers regarding the consumers buying

behaviour and consumer brand perception in metropolitan mall
consumers came ffor the fun & entertainment , shopping for the
branded apparels, sportswear and mostly for the food. Mostly
numbers of consumers in the age group between 20-35 years . the
annual income of their were in between 2-10 lakh. In consumers PVR
and Shoppers Stop were very famous.

• Survey among the 100 consumers regarding the consumers buying

behaviour and consumer brand perception in Sahara mall consumers
come for the purchasing of households and shopping for the
pantaloons. Consumers mainly in age group of 25-35 yrs and more
then 35 yrs. Big bazaar is the main attraction among the consumers.

• Survey among the 100 consumers re arding the consumers buying

behaviour and brand perception of consumers in MGF plaza
consumers in the age group between 30 -35 yrs and above. They come
for the home furnishing and other necessary electronics items for the
home. Arcus is the main attraction among consumers.
 RECOMMENDATIONS

1. FOR THE METROPOLITAN MALL :- This is a complete mall for

the family, fun , entertainment so increase the numbers on consumers in the
mall open some more food joints in the mall & atarts some indoors games
like snooker , for the good time paas in the mall. Starts discos for the youths
& do more promotional activities for the young generations like fashion
shows etc.

2. FOR THE SAHARA MALL :- Its not like a shopping mall , its just
like a big bazaar store specially for the middle class and place mostly for the
consumers in the age group of 35 years above. So promote other stores also
in shopping mall make it a complete shopping mall. Open some places like
PVR in the mall by which it can also attracts the young generations. Make
some proper sitting arrangements for the customers especially for the old
customers.

3. FOR THE MGF PLAZA:- This is a complete place for the home
furnishing items and necessary electronic items so open some branded stores
for these items.
 LIMITATIONS OF THE PROJECT

4. Only a small populations of the consumers were studied, which may not
be enough to throw correct picture.

5. The answer given by the consumers were too vague to deduct exact
figures.

6. The consumers were very reluctant to answer the question and the
response may be biased.
 BIBLIOGRAPHY

Kotler phillip, marketing management - principles in marketing

c.r.kothari. marketing research

 QUESTIONNAIRE

1. Age group of consumers in MGF Plaza?

Below 20 yrs. 20-25 yrs
25-35 yrs 35 yrs & above

2. Category of consumers in MGF Plaza?

Student business
Professional services homemaker

3. How much homemakers spend in the MGF Plaza?

Up to Rs.200 Rs.200-500
Rs.500-2500 Rs. 2500 & above

4. On which sector homemaker consumers spend the most ?

Home furnishing electronic items
Food & beverages

5. Annual household income of homemaker consumers?

Below 2 lakhs 2-5 lakhs
5-10 lakhs 10 lakh & above

6. How often homemakers visit the shopping mall?

Everyday once in a week
Twice in a week other

7. Homemakers favorite shopping mall on M.G.Road?

Metropolitan mall Sahara mall
Other

8. How much business class consumers spend in the MGF Plaza?

Up to Rs.200 Rs.200-500
Rs. 500-2500 Rs. 2500 & above

9. On which sector business class consumer spend the most?

Home furnishing electronic items
Food & beverages
10.Annual household income of business class consumers?
Below 2 lakhs 2-5 lakhs
5-10 lakhs 10 lakh & above

11.How often business class consumers visit the mall?

Everyday once in a week
Twice in a week other

12. Business class favorite shopping mall on M.G.Road?

Metropolitan mall Sahara mall
MGF Plaza

13. How much professionals consumers spend in the MGF Plaza?

Up to Rs.200 Rs.200-500
Rs. 500-2500 Rs. 2500 & above

14.How often professionals consumers visit the mall?

Everyday once in a week
Twice in a week other

15. Annual household income of professional consumers?

Below 2 lakhs 2-5 lakhs
5-10 lakhs 10 lakh & above

16. On which sector professional consumers spend the most?

Home furnishing electronic items
Food & beverages

17. Professionals favorite shopping mall on M.G.Road?

Metropolitan mall Sahara mall
MGF Plaza

18. How much service class spends in the MGF Plaza?

Up to Rs.200 Rs.200-500
Rs. 500-2500 Rs. 2500 & above
19. How often service consumers visit the mall?
Everyday once in a week
Twice in a week other

20. On which sector services consumers spend the most?

Home furnishing electronic items
Food & beverages

21. Annual household income of service consumers?

Below 2 lakhs 2-5 lakhs
5-10 lakhs 10 lakh & above

22. Service class consumers favorite shopping mall on M.G.Road?

Metropolitan mall Sahara mall
MGF Plaza

23. How much student class spends in the MGF Plaza?

Up to Rs.200 Rs.200-500
Rs. 500-2500 Rs. 2500 & above

24. On which sector student consumers spend the most?

Home furnishing electronic items
Food & beverages

25. How often student consumers visit the mall?

Everyday once in a week
Twice in a week other

26. Student consumers favorite shopping mall on M.G.Road?

Metropolitan mall Sahara mall
MGF Plaza