I.

History

Mang Inasal

-(Ilonggo for Mr. Barbecue) is a common fast food chain in the

Philippines. Edgar Sia II engaged in business at twenty years of age. He opened
the first branch in December 2003 at the Robinson's Mall Carpark-Iloilo.
By 2009, Mang Inasal opened one hundred stores. In October of 2010,
70% of Mang Inasal was acquired by Jollibee Foods Corporation for P3 billion
($68.8 million).

Bacolod Chicken Inasal

- The chain was created in 1993 by the Tanalgo siblings; Rose, Bing and
JM. It started as a small store in Mandaluyong where customers simply buy and
go. A year later, renovations have been made and that patrons could dine at the
place.
On May 30, 2009, the first-ever Inasal Festival was held in Bacolod City.
For their efforts in promoting inasal nationwide, BCI was commended by the
city's mayor Evelio Leonardia who presented them a trophy.
II. Evaluation of service

Mang Inasal

Based on our interview the best seller meal as of now is their “Inasal Chicken
Barbeque w/ unlimited rice” promo. But wait there’s more; they also have a ‘Bangus
Sisig” that slowly to be known. Some of their branches serve their rice wrap in
banana leaves. But then, their average check is a confidential thing so that they don’t
want to talk about it.

Bacolod Chicken Inasal

Their chicken inasal and their complete course meal are the famous dishes in this
restaurant. Bacolod Chicken Inasal has more menus to choose from and the ambience
is nice. Like in Mang Inasal they do not want to revile their average check.
III. S.W.O.T Analysis

Mang Inasal

Strength Weakness Opportunities Threats

Cheaper meal Poor Ambience Costumer focus Many competitor
Many promos Sometimes they Increase delivery
serve cold food service
Good location
More Branches

Bacolod Chicken Inasal

Strength Weakness Opportunities Threats

Many choices of Lack of branches Costumer focus Many competitor
meal
Air condition Little bit expensive Increase delivery
service
Good location
IV. Recommendation

I actually go for Mang Inasal, because their chicken seems tastier to me.
Their prices are also affordable and the fact that you even get unlimited rice and a
bowl of Sinigang for free. Because of this, their restaurant is more popular than
others.

On the other hand Bacolod Chicken Inasal has more menus to choose from
and the ambience is nicer than Mang Inasal but to be honest I don't really like
their chicken, it’s not as tasty as Mang Inasal.
V. Appendices
S.W.O.T. Analysis