LOCATION

Our services located at Garama and Klias River and it is about 45 minutes driving from
Beaufort town. From Kota Kinabalu to Beaufort district, it is about 110 kilometers south
of Kota Kinabalu and equal to 1 and ½ hours journey by driving or via shuttle bus.

Our location is the most strategic places because for its accessibility. It is easy for
people especially tourist to find our places. We also provided shuttle bus for our
customer for they ease to come to our places. The shuttle buses are providing at the
hotel and shopping complexes such as One Borneo, Warisan Plaza, and Suria Sabah.

Garama and Klias River is also situated close to the local resident, which is there are
more family and student, and the opportunities for us to gain more visit by local people
especially youngster and student is high.

PRICING

The pricing of our services is affordable. Our pricing is in Ringgit Malaysia (MYR). Below
is the price list of our services.

Status Local Foreigner

Children RM 30 RM60
Adult RM 50 RM120
Student RM 30 RM60

We also provided the special packages of services in an affordable price. Below are the
packages.

Package Package A Package B

(Include: bus fare, boat ride (Include: bus fare, boat ride
during morning/evening, and during morning/evening,
breakfast/tea break) breakfast/tea break, and
souvenir)
Status Local Foreigner Local Foreigner
Individual
Children RM 50 RM 80 RM 60 RM 90
Adult RM 70 RM 150 RM 80 RM 160
Student RM 50 RM 60 RM 60 RM 70
Group
 (min 6, max 12)
Non-student RM 250 RM 300 RM 300 RM 350
Student RM 200 RM 250 RM 250 RM 300

PROMOTIONAL ACTIVITY

Our company using best promotional tools to boost up and strategize our services in
this industry to compete with other agents. The promotional tools that we used are
through advertising, marketing collateral, promotional activity, and public speaking and
conference.

Advertising

We use outdoor advertising such as

 Bus boards
 Direct mail
 Print advertising in magazines and newspapers
 Broadcast via radio

Marketing Collateral

We are distributing our service information through:

 Brochures
 Newsletters
 Flyers
 Posters

Promotional Activities

We also use promotional activity such as:

 Participation in community project

 Fairs like Tourism Fairs, Wildlife Fairs, and Educational Fairs
Public Speaking and Conferences

We also get involve in attending conferences such as Wildlife conferences to grab the
opportunity to make valuable contacts that can lead to our sales.

REFERENCE

Unknown, 2011. Promotion Plan. Small Business Notes.

http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html
Accessed on: 12 March 2011