Spiritual Business Model….

MTC GLOBAL
By
Prof. Rohit Puri

The idea of MTC Global Spiritual Strategy as kutumbakam or family is derived from the
Indian concept of “vasudhev kutumbkam “ entire Management World is our family ; MTC
global recognizes the “ need of quality” , “need of justice” and “need of Nishkam
karma” as Important for Management fraternity, MTC Business Modeling gives you the
power to educate, empower, elevate to a unique Spiritual Business Model that
articulates how value will be created for the people within your company with Nishkam
karma, those direct stakeholders (Management teachers) with whom your company
does business, and those indirect stakeholders (Management students) impacted by
your business. Spiritual Business Modeling recognizes that” Yajna “strategy (to nurture
each other”) is developed, executed, and evaluated, both formally and informally by a
host of different people representing the three perspectives on every business strategy.

First perspective:

The first perspective on MTC Global business strategy is that of management Teachers,
corporate people working with MTC global beginning with the Advisory board and
chapter heads at the core of the business who must lead the strategy process. Beyond
this core team are the working committees who participate in relevant portions of this
strategy process.

o To design the Structure of the MTC Global and operations for chapter
heads, advisory board, working committee in the process of value
creation.
o To, surface competing commitments, challenges in the management
system and foster collaborative learning within Management fraternity.
o To, establish relationship among ME, MT, MS.

Rising above all the Information, how will MTC Global make progress toward the
need of Quality, Need of Justice, and need of Nishkam karma we all desire?
 working
committee

chapter
heads

advisory
Board

Founder

Value

Management
edccation
Need of quality

management
students Need
of justice

Management
teacher
Niskam
karma

Second Perspective – The second perspective on MTC Global business strategy is that
of the people for whom the MTC global works. MTC Global works for whole
Management fraternity. MTC Global Works as a Management Kutumbh. MTC global
works on the concept of saha veeryam, Saha means together and veeryam means
strength and these two means getting strong together .This is just like the joint venture
practiced by these days and synergies are brought to work. MTC global create value
with Management teachers, Management students in terms of knowledge. MTC global
shows that with Nishkam karma we can create value. MTC GLOBAL use partnerships
with complementary businesses to design a more efficient, effective, and flexible
operation

Vishwatma
focus on
working system
committee
saha veeryam
join hands
chapter
with other
heads
players

advisory
Board
Savita
Add value to
managment
fraternity
Founder

create a better society

Protect the right of Management teaching

Community under the broad spectrum of human
rights

To educate, empower and

Elevate management fraternity
 o Third Perspective – The third perspective on business strategy is that of
the people who impact, and are impacted by, the business being
conducted among management education, management teachers and
management students.
o MTC global assess the impact of business on its social and ecological
contexts.
o MTC global strategy adapt to the different phases of the economic cycle.
o MTC Global know that business will make a positive and holistic difference
in the world.

As this outline suggests, the Spiritual Business Model reveals the basic nature of every
business as a complex, dynamic pattern of meaning-making, value-creating exchanges:

• Between the management educators within or outside the country;

• Among ME, MT, MS.
• Between Corporate, and MTC global.