Documente Academic
Documente Profesional
Documente Cultură
Managing Corporate
Entrepreneurship
MST550 – Capstone
Professor Jack Raiton
HBSP Case #395-017
Discussion Questions
1. What practices make 3M such an innovative
company?
2. What is Any Wong’s role as the OS Unit’s
general manager? How effective has he been?
3. What is Paul Guehler’s role as division vice-
president? How effective has he been?
4. What should Andy Wong do with the computer
screen AFE? If he gets the AFE, should Guehler
fund it?
Case Outline
• The Situation
• Background of 3M Corporation
• Internal Context at 3M Corporation
• Background of Optical Systems (OS)
• The Product is Born
• The Product is Reborn
• Wong’s Options
• Guehler’s Options
• Wong’s Role/Effectiveness
• Guehler’s Role/Effectiveness
• Desimone’s Role
The Situation