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Business, more than any other occupation, is a continual dealing with the future; it is a continual
calculation, an instinctive exercise in foresight. - Henry R. Luce
To lead corporate strategy, market expansion, partnerships and best practices development
Career
within a high-growth organization by creating and being part of winning teams.
Objective
Experienced in both strategic planning and tactical management that has led to increase
Synopsis
♦ Highly disciplined, dedicated and focused person with strong interpersonal and analytical skills
coupled with entrepreneurial leanings.
♦ Innovative Thinker with broad-based expertise in operations, strategy and business
development with ability to quickly analyze key business drivers and develop strategies to grow
the bottom-lines.
♦ Keen strategist with expertise in managing entire operations with focus on profitability and
optimization of the resources with good attention to details without losing sight of the BIG
PICTURE.
♦ A proactive planner in market plan execution, marketing communication and corporate
communication, media buying/planning, ATL & BTL forms of advertising, competitor and
market analysis, key account management and financial planning.
♦ Can coordinate several concurrent activities viz. Sales & Marketing, advertisement, Brand
Key Attributes
Management, distribution, package development, sales forecasting & promotional planning with
result oriented approach.
♦ A Team player with an intrinsic ability to lead besides being devoid of inhibitions, a highly
energetic and enthusiastic person with a creative temperament and a flexible outlook.
♦ My strengths lie in extracting important information from clutter, defining exact needs, handling
details, setting & meeting deadlines and implementing decisions.
♦ Highly motivated person with great people management skills, capable of easily accepting
broad responsibilities with little requirement of overhead supervision, managing workplace
conflicts and thrive on imminent dynamic changes.
♦ Innovative leader with a proven track record of building and managing teams, promoting a
success-driven atmosphere and cross-team collaboration. Skilled strategic planner and problem
solver adept in identifying operational roadblocks, and developing tools and processes to
optimize efficiency.
♦ Have the acumen to solve day-to-day problems with common sense approach & native
wisdom. Above all, a good judge of men & effortlessly perceive nonverbal messages.
Rayat - Bahra Group is one of the pioneers of Professional and Technical Educational Group in
the Northern Indian region. Established in the year 2001, the group currently operates 3 full
fledged campuses with 26 colleges and a combined strength of 12000+ students with 1400
plus employees under the single brand. The group is currently expanding to open State-of-
the- Art Medical campuses in Kundli, district Sonepat (close to New Delhi), Hoshiarpur and
Mohali.
Business Development
♦ Successfully launched and expanded operations of the Group from Five College-One Campus
entity to 26 Colleges-Three Campuses Group operating at three different locations. Three more
Campuses are in the pipeline and at various stages of launch.
♦ Noteworthy contributed in forging tie-ups with leading Indian & multinational companies for
their long term Just-Out-College manpower sourcing and mapping student profile & placements
Professional Experience
with that.
♦ Instrumental in executing MOU’s and mutually beneficial tie-ups with various leading National
and International organizations (Infosys, IBM, GTL, Wipro) on Academia-Industry partnership
initiatives from scratch.
♦ As Co-Head of Admissions & Marketing, created highly successful team (Specialty Task Force –
STF) with in-house grooming and sensitizing program. The task force focused on Admissions &
Marketing in addition to successfully launching new Colleges and Courses.
♦ Defining the ‘Marketing Plan’ for admissions to the group including Rayat London College.
♦ Initiated diversification & development processes in strategically synergistic segments in order
to capitalize on the emerging market opportunity in Healthcare & Hospitality. These innovative
initiatives employed are bearing fruits today.
♦ Reviewing and interpreting competition after in-depth analysis of market information for
providing inputs to modify/ restructure Student Enrollment strategies. Driving business
growth through identification & penetration of new market segments for attainment of
targets. Devising and deploying Marketing Communication & PR strategies. Developing
and reviewing group MIS reports for critical decision making.
Brand Management
♦ Repositioned fastest growing Educational brand operating in a highly competitive region with
adequate ATL & BTL support, which help achieved TOM Recall for the brand. Effectively
implemented the PR strategy to build positive disposition & perception.
♦ Increased awareness through well thought out and executed marketing communication efforts.
Developed marketing partnerships with PR agencies, trade associations, channel partners and
print media to promote Group’s strengths.
♦ Revamped the Website from just website to informative & interactive website. Created website
content, layout and messages to communicate to the audience effectively. Help Developed web
links for the R&B Brand on the various same sector websites.
♦ Initiated creation of internal newsletter as a communication channel on current happenings &
updates.
♦ Developed alliances with institutions like NHRD, CII, PHP Chamber of Commerce.
♦ Developed promotional materials which projected the strengths of the Group and solution
offerings like sales collateral, advertisements, direct mailers, newsletters, CDs, conceptualize
and create video & still films with professional team.
♦ Coordinated with advertising agencies to ensure effective communication of the brands
strengths and core competencies through advertisements so as to enhance and improve
capitation fee collections.
Event Management
♦ Inviting companies from various sectors for campus drives. Ensuring that the visiting
companies get the ‘right candidate’ at the right time. Also making sure that all details
pertaining to the organization of the event – right from hospitality, registration of the
candidates, conducting the entire process to finally displaying the results and handing over the
appointment letters are handled effectively and efficiently.
♦ As Chief Coordinator of the core team, who planned and executed Rayat-Bahra’s First Mega
Job Fest May’08 (Three days) with 150 corporate participating, 36,000 student walk-ins from
the region and more than 4500 job offers and then its sequel, the Second Mega Job Fest on
June’09 with 65 Corporate and 20,000 student participation. It showcased our Strengths to
execute the event of that grandeur & scale with zero defect to various stakeholders. It helped
our capitation fee revenue by more than 200% YOY basis.
♦ Conceptualize, planned, managed and executed First HR Summit’09 for the Group christened;
Professional Experience
“TIMES OF INDIA & RAYAT-BAHRA HR SUMMIT’09” where more then 100+ corporate honchos
and HR leaders from this Region registered their presence. This was the First ever initiative
taken by any educational sector in the region & was an unprecedented success.
Brands Handled
Quiksilver, Van Heusen, Geoffery Beene, G.H.Bass, Oxford, Ashworth
♦ Perform competitor analysis by identifying competitive trends and early warning trends on
threats and opportunities in the competitive landscape.
♦ As Co-head new business development department, created quick response system to timely
respond to RFQs, RFIs and RFPs.
♦ Analyzing data and managing quarterly reviews for the management’s consumption.
Responsibilities
♦ Maintain Brand Visibility, TOM recall & Imagery.
♦ Develop Consumer base via BTL & ATL.
♦ Market Research (local product performance surveys).
♦ Future Brand progress plans.
♦ Trade Development plans.
Events
♦ Handling annual launches / Retail outlet launches and Product launches / Press
conferences.
♦ Conceptualizing and executing events for customers for loyalty drive.
PR & Analysis
♦ Handling PR / Media Relations with Publications & Agencies.
♦ Competitors Overview & Analysis, Outdoor & BTL Analysis.
♦ Monthly Market surveys on Retail Showroom / Outlet Performance.
Key Responsibilities
♦ Responsible for market mapping, product planning, pricing, budgeting, forecasting, training to
production team, and formulating strategies for infant garment segment.
♦ Responsible for Planning, Staffing, Organizing, Controlling and Monitoring the Man, Material,
Machine and Method.
♦ Interacting & Dealing with the Buyers and their Representative.
♦ Procuring Export Orders from Buying Houses.
♦ Day to day Administration, Recruitment and Training of production staff & workers to keep high
level of motivation.
♦ Head of Pre-Production Team.
♦ Profit Centre & Strategic Management
♦ Coordinate between Productions, Marketing & Procurement.
♦ Implementing decisions and Meeting Deadlines.
Entrepreneurial Experience
Approved Defense Supplier (April 1991 - June 1993)
♦ Special contributions in carrying out camps in the rural area generating awareness about Drug
Beyond menace and career awareness.
Curricular ♦ Handled 150 years Celebration of Gorkha Regiment of the Indian Army on turnkey basis on not
for profit initiative. Conferred rare honor of given the Gorkha Sword and the cap by none other
than Commander-in-Chief, Western Command 21st Oct 2007.
♦ Founder Member of NGO – DESIRIZ engaged in rehabilitation of Ex-serviceman, disable in
action brave hearts, war widows and their dependents.
♦ Help set-up HIV AIDS help line for Northern India in association with CII Chandigarh. Awarded
Special Certificate by Honorable Governor of Punjab, Gen SF Rodrigues on 15th August 06.
♦ Volunteered for a program aimed at educating the illiterate.
♦ Chess player.
♦ Highly aware and well versed with National & International affairs.
♦ KAIZEN Practitioner.
♦ 2 years in National Cadet Corps (NCC).
♦ Won several prizes at school & College sports meets.
Academic MA (English) – 1992 (Kurukshetra University, Kurukshetra)
Qualifications MBA (Marketing) – 1996 (IGNOU, New Delhi)
Hell, there are no rules here - we're trying to accomplish something. -Thomas A. Edison