Mimi Roth

Phone: (240) 320-2275

Silver Spring, MD 20905 E-mail: mroth717@gmail.com

SENIOR SALES / MARKETING / BUSINESS DEVELOPMENT EXECUTIVE

Dynamic sales and marketing executive with proven success in accelerating revenue growth through
product management, market awareness, and creative business solutions. Recognized as change
leader with strong ability to establish and meet strategic business objectives in major corporate
environments. Keen business instincts; adept at assessing business needs, identifying market trends,
and guiding complex product launches. Hands-on leadership style, inspiring cross-functional teams to
peak performance levels with focus on bottom-line profitability.

Strategic Sales & Marketing / New Product Launch / Leadership / New Business Strategies
Sales Forecasting / Profit Projections / Market Trends & Competition

CAREER HIGHLIGHTS

OWNER/CONSULTANT – THE ROTH GROUP, Silver Spring, MD 2002–Present

Conceptualized and launched independently owned consultant business for companies and
individuals in healthcare, design, and non-profit industries. Develop and implement strategic solutions
and marketing activities for image development, public relations, product management, and market
positioning.
 Manage strategic planning, P&L, marketing, fundraising, and logistical issues for start-up
companies and charitable organizations while supporting companies’ missions and brands.
 Assisted in generating over $1.5 million dollars in contributions, in a three year period, through
fund raising activities for Montgomery General Hospital.
 Collaborated with Yale University to coordinate funding, logistics, and product awareness for
breast cancer treatment program in third world countries.
 Developed a no-cost, in school marketing campaign for The Charles E. Smith Jewish Day
School. This current program is credited for delivering additional recruitment and retention.

VICE PRESIDENT SALES/TRAINING – ELIZABETH ARDEN COSMETICS COMPANY, New York, NY 2001–2002
Provided strategic sales and marketing expertise to leading manufacturer in cosmetic industry.
Recruited, trained, and managed six direct reports with total sales staff of 98 employees. Grew sales
and strengthened relationships with key accounts such as Lord and Taylor, Nordstrom, and Sephora.
 Directly responsible for planning and building sales of $147M within total cosmetic business of
$284M; exceeded retail sales plan by 3%.
 Organized and directed the 2001 National Sales and Training meeting in South Beach, Florida
for 300 colleagues.
 Built shipping and sales forecasts; exceeded gross profit objectives by four points.
 Developed individual business strategies for upscale department stores; analyzed customer
profiles, demographic base, market trends, and competition.
o Collaborated with marketing department to design and implement exclusive in-store
events; grew average unit sales from $28 to $45 per customer and event.
 Reduced staff turnover 23% by developing “management by objective” self-appraisal form and
initiating new bonus program.
 Streamlined marketing department and improved internal communications; reduced personnel
40% by merging two sales and marketing departments.
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VICE PRESIDENT SALES – FRENCH FRAGRANCES/PAUL SEBASTIAN, Miami Lakes, FL 1997–2001

Managed up to 12 Regional Sales Managers. Built sales plan for $65M based on year-over-year
sales, inventory levels, commission structure, advertising, and marketing programs. From 1998 to
2001, increased sales targets between 3-8% annually, emphasizing profits and innovative marketing
programs.
 Increased profitability and sales for Paul Sebastian and Design fragrances; delivered gross
margin increase of 5%.
o Created prototype reporting tool designed to identify inventory levels and target new
business opportunities.
o Tool reduced obsolete inventory by $4M and renegotiated cost of goods by 7%.
 Redesigned exit strategies for unprofitable products by removing obsolete inventory, reducing
returns, and boosting specialized sales.
 Conducted on-site inspections for National and Regional sales meetings including destination,
accommodations, audiovisual, production, communications and marketing materials.
 In response to sale of company, prepared business document outlining company’s finances,
management structure, department store channels, competitive environment, and sales
figures.

DIRECTOR SPECIAL PROJECTS – H2O PLUS, Chicago, IL 1996–1997

Acted as communication agent and reported directly to new President during company turn-around.
 Developed P&L statement for eight underperforming franchise stores; improved year-over-
year sales average 10%.
 Implemented market trend analysis for Canadian territory; placed products in key spa outlets,
doubling projected sales plan within 12 months.
 Streamlined internal structure of store managerial positions, increasing efficiency and reducing
personnel expenses.

EASTERN FIELD SALES MANAGER – CALVIN KLEIN COSMETICS COMPANY, New York, NY 1984–1996
Rapidly progressed through increasing levels of responsibility over 11-year tenure; instrumental in
building sales from $5M to $400M. Provided logistical coordination for all Calvin Klein personal
appearances.
Guided launch of seven blockbuster fragrances worth $35M each; key player in launch of CK
One. Directed #1 door in Macy’s department stores with retail volume of $6.5M.

PROFESSIONAL DEVELOPMENT

Education
B.A. Psychology (minor in Art History), Finch College, New York, NY
Affiliations
Member, The Women’s’ Board for Montgomery General Hospital, 2003–Present
President, Parent Teacher Association, 1997–2005