LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
ACADEMIC ACTIVITY NO_2_

Institute of ______Management_________________________ Department of ___Management _______________

Name of the faculty member____Jagjit Singh_______________
Course No.___MGT514____ Course Title__Marketing Management__
Class _________MBA ______ Semester:__II_____ Section ___T1001__ Batch__2010-12______________
Max. Marks: _25____ Date of Allotment_01/02/11____________ Date of Submission:____15/04/11_________________
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify
the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying
from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments
should also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
S.No Roll No. Topic Objectives of Academic Topic Organization Model*
No. Activity / product
1 RT1002A01 1 The main Objective of Choose any 3 brands of
this assignment is to mobile phones and identify The credentials that will
encourage the reading, their positioning strategies. be taken into consideration
writing Analytical & How is each position for evaluation are as
research skills among communicated to the target follows:
the students. Also audience.
students will get in 1. Time of submission.
depth knowledge of 2. Clarity of ideas.
allotted topic. 3.Comprehensiveness
4. Reasoning
5. References

Academic Integrity:
Students found to have
copied both, the one who
copied and from whom
copied, will be awarded
ZERO marks
2 RT1002A02 2 A company wishes to launch
new toothpaste which can
effectively prevent cavities
and tooth decay. But the
toothpaste market is highly
crowded with multiple
brands. Assume you were
marketing manager and you
have to evolve a marketing
communication strategy
.Which appeal would you use
and why
3 RT1002A03 3 Phasing out a product from
product mix is often difficult
for an organization. Visit a
retail store in your area and
ask the manager what
 products he/she had to
discontinue in the recent past.
Find out what factors
influenced the decision to
delete the product that should
not have been deleted and try
to ascertain the reason.
4 RT1002A04 4 In advertising services a
company often must use
symbols to represent the
offered product. Identify 3
service organizations you see
in outdoor, television or
magazine advertising. What
symbols are used to represent
their services? What message
do the symbols convey to
potential customers?
5 RT1002A05 5 Assume you are responsible
for the physical distribution
of computers at mail order
company. What would you
do to ensure the product
availability, timely delivery
and quality service for your
customers?
6 RT1002A06 6 Organizations often use multi
pricing objectives. Locate an
organization that uses several
pricing objectives and discuss
how this approach influences
the company’s marketing mix
decisions. Are some
objectives oriented towards
the short term and other
towards long term? How does
the marketing environment
influence these objectives?
7 RT1002A07 7 You have recently been
assigned the task of
developing promotional
techniques to introduce your
co. new product.Adv.
spending is limited so
introduction will
Include some low budget
sales promotion techniques.
Write a sales promotion plan
that will increase awareness
of your new product.
8 RT1002A08 8 Choose 5 ads from 4Ps
magazine. Write a description
of how you think the
company has targeted as well
segmented its business
market.
9 RT1002A09 9 Explain with an example of a
firm an organization whose
product mix relates to its
 development to product line?
Also explain by giving
suitable example of the
organizations who added
depth to its product lines
rather than width to its
product mix and vice versa..
10 RT1002A10 10 Period of inflation require
firms to alter its marketing
mix. Suppose a recent
economic forecast predicts
that inflation will be almost
10% during next 18
Months. With respect to the
assigned co. explain how co.
can alter its marketing mix to
increase the sales & profits.
11 RT1002A11 11 Effectiveness of Cause
related marketing in building
brand image for the company
and consumer perception
towards it.
12 RT1002A13 12 A local supermarket would
like to its own brand of paper
goods (i.e. paper towels,
facial tissue) to sell alongside
its inventory. The company
has hired you to generate a
report outlining the
advantages and disadvantages
of doing so. Write the report.
13 RT1002A15 13 If your company’s business
was automobile identify the
factors that have influenced
the demand for your product
over the last 20 years.
Explain which techniques
will you use to forecast the
demand
14 RT1002A16 14 You are a mobile phone
manufacturer. Now your
competitors have developed a
similar offering could be
repositioned in an attempt to
improve its profitability.
What information is required
and how would you use it to
decide what is to be done.
15 RT1002A18 15 Develop a marketing plan for
soft drink.
16 RT1002A19 16 To study the perception and
satisfaction of customers
towards the various issues
regarding retail
i.e.merchandise,pricing,
convenience of Reliance
Trends.
17 RT1002A20 17 Analyze the promotional
strategies adopted by
 different retailers in
Jalandhar city.
18 RT1002A21 18 To study customer buying
behavior towards laptop.
19 RT1002A22 19 Comparative analysis of
marketing mix of various fast
food joints (Mc Donalds,
Pizza Hut, Domino’s Pizza)
20 RT1002A23 20 With the help of Business
world-Marketing White
Book, refer to charts of Rural
consumption indicators, rural
household size, rural
demographics, Rural
consumer, FMCG and
consumer durables chart,
media mix table and prepare
a marketing plan to launch a
product in given state
State: Bihar

21 RT1002A47 21 Identify, analyze and

compare the retail pricing
strategies of different
retailers and retail chains
operating in white goods
category.
22 RT1002A50 22 Study the consumer
perception regarding the
direct marketing strategies
like Home TV shopping,
catalogs, in comparsion to
stores.
23 RT1002A51 23 SWOT analysis of LIC and
study its market share pattern
during last 10 years.
24 RT1002A52 24 Prepare a marketing plan to
launch a 150 cc bike.
25 RT1002A58 25 Study the PLC of Maruti and
strategies they have adopted.
26 RT1002A62 26 You are a TV manufacturer
and your competitor has
introduced a similar product
offering developed a similar
offering could be
repositioned in an attempt to
improve its profitability.
What information is required
and how would you use it to
decide what is to be done.
27 RT1002B24 27 Study consumer buying
behavior regarding purchase
of LCD TV
28 RT1002B25 28 Comparative analysis of
marketing mix of different
telecom operators
29 RT1002B26 29 Marketing plan for launch of
Men’s Fairness Cream.
30 RT1002B27 30 SWOT analysis of SBI and
 study the marketing strategies
and market share pattern for
last 5 years.
31 RT1002B28 31 Marketing plan to launch a
C- segment car.
32 RT1002B29 32 Study the PLC of Nokia and
strategies that have been used
by Nokia.
33 RT1002B31 33 Give two examples each of
organisations following the
Production Concept,
Product Concept, Selling
Concept, Marketing
Concept, and, Holistic
Concept towards
marketplace along with
characteristics, advantages
and disadvantages of each
34 RT1002B32 34 Take any Multinational
Organisation and study
their Strategic Planning
Process with respect to
Marketing.

35 RT1002B33 35 Obesity is a major health

risk facing many countries.
Develop a marketing plan
for marketing this idea and
promoting a chain of
health clubs.

36 RT1002B34 36 Consumers are becoming

more and more environment
friendly. Develop a
marketing plan for the launch
of a Hybrid car.
37 RT1002B36 37 Prepare a marketing plan to
launch a LCD TV
38 RT1002B38 38 Study the impact of online
marketing on the consumers
with respect to any specified
product or service.
39 RT1002B39 39 Retail Sector in India-
Structure and Challenges
40 RT1002B40 40 With the help of Business
world-Marketing White
Book, refer to charts of Rural
consumption indicators, rural
household size, rural
demographics, Rural
consumer, FMCG and
consumer durables chart,
media mix table and prepare
a marketing plan to launch a
product in given state
-West Bengal
41 RT1002B41 41 With the help of Business
 world-Marketing White
Book, refer to charts of Rural
consumption indicators, rural
household size, rural
demographics, Rural
Consumer, FMCG and
consumer durables chart,
media mix table and prepare
a marketing plan to launch a
product in given state.
-Punjab

42 RT1002B42 42 Identify two products in

each stage of the product
life cycle and suggest
strategies which can be
adopted by them.
43 RT1002B44 43 Identify a FMCG
organization and study the
Product Strategy for the
same
44 RT1002B45 44 Retail Sector in India-
Structure and Challenges.

45 RT1002B46 45 Study at least 2

organizations each with 0-
level, 1- level, 2-level and
3-level of marketing
channels and critically
examine the same.

46 RT1002B48 46 For the upcoming

olympicsGames to be held
in London suggest an
integrated marketing
communication plan.

47 RT1002B49 47 Select any direct selling

company and study the
sale force management
process for the same.

48 RT1002B53 48 Internet Marketing and its

effectiveness.
49 RT1002B54 49 Are the marketing
strategies and the pricing
strategies that have been
adapted the high street
stores to increase retail
sales with the looming
recession appropriate? Will
it be able to bring in the
expected sales? if not
suggest some marketing
strategies for the same.
50 RT1002B55 50 You have been appointed as
marketing manager of a new
restaurant. What marketing
strategies should be used
for a brand new restaurant
to attract young
customers?
51 RT1002B58 51 How can you make
marketing plan for a real
estate business who are
stepping into construction
business.
52 RT1002B57 52 Effectiveness of Online
marketing vs. direct
marketing.
53 RT1002B63 53 Study the influence of
celebrity endorsement on
buying decision for
consumer durables.
54 RT1002B64 54 Suppose you have been
appointed as marketing
manager of a MNC software
company who is planning to
enter Indian market what
strategies would you use for
Brand building and attracting
new customers and building
customer loyalty.

Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date