13th FINA WORLD CHAMPIONSHIPS

ROMA 2009

Rome, July 17th – August 2nd 2009

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 AGENDA

1. Organization Structure
2. Overview of the 13th FINA World Championships
3. Budget and Sponsorship
4. Competition Schedule
5. Competition Venues
6. Broadcasting and MPC
7. Hospitality and Market District
8. Seating and Pool Decks
9. Ticketing
10. Roma09 Volunteers
11. Ceremonies
12. Promotional Campaign
13. Accommodation, Transportation and Visas

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 ROMA09 O.C. ORGANISATION STRUCTURE

Assembly of
Components

Senator P. Barelli: President

FIN Associates
G. Mauretti President
Auditing Board Board of Directors G. Malagò FINA Relations
R. Diacetti
Territory Relations
Press Office
P. Mei
FIN Relations Marketing &Sponsorship
L. Del Sette A. Rota
General Director
R. Diacetti
Ceremonies & Sp. Events
Management Control
N. Barbato
A. Panza
Communication & Events
M. Pecchioni
Associate Director
G.Minervini

Competitions Manager Operations Manager Infrastructures Manager Administration Department

G. Saini B. Campanile M. Colaiacomo R. Diacetti

Diving Syncronized Sw Nat. Fed/Lang. Ticketing Logistics and Infrastructures Purchase & HR
K. Dibiasi S. Carbonaro Serv C. Vaccari Common M. Colaiacomo L. Moretti
M. De Maio Services

OWS Water Polo Men Mediacal Villages IBC/MPC Acc. & CDA
A. Ronzoni M. Moroli Protocol Services Services Management /Hospitality C. Buffetti
G. Renzulli

Swimming Water Polo W Accommodation/ Volunteers Tecnologies

G. Mauretti M. Isidori Transportation B. Pescatori G. Renzulli
Security

Men
Field of Play and Competition Accreditation / Broadcasting Tecnologies
Facilities Services Visas A. Pacelli B. Gnozzi
Cathering
M. Benedetti

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OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

The 13th FINA World Championships by numbers

Organization

17 days of Competition (July 17th – August 2nd)

65 World Titles

2 Competition Sites (Foro Italico and Ostia Beach)

3 Competition Stadiums for a total of 25,000 seats

10 Training Sites

People

195 Nations

2,500 Athletes

1,500 Coaches and Team Leaders and Staff

1,500 Journalists, TV and Radio Commentators

2,500 volunteers

Up to 400,000 accesses to the Competition Site and Villages

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OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

The relevance and dimension of the Event

The 13th FINA World Championships, with respect to

athlete’s participation, will be the biggest sport
event to be held in Europe before the 2012 London
Olympic Games (along with the 12th IAAF World Championships in
Athletics)

The 13th FINA World Championships will be as big as

the 2006 Turin Winter Olympic Games.

2,607 Athletes 2,500 Athletes 2,500 Athletes

80 Countries 180 Countries 213 Countries
 OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

Roma09 Budget

Where do we stand today?

We have covered 34 MM€, i.e., 86% of the planned budget.

Voice Mar. 09 est. Current %

Public contributions 25,635,000 25,635,000 100.0
Sponsorship and promotion 8,590,600 7,864,300 91.5
Revenues from the event 5,200,000 592,000 11.4
Other 340,000 200,500 59.0
Grand Total 39,765,600 34,291,800 86.2
 OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

Official Partners

Nikon Optical Instruments

Yakult Non-Alcoholic Beverages

Myrtha Pools Swimming Pools and Pool Equip.

Omega Timing

Speedo Swimwear, Sportswear and Acc.

Enel Energy, lighting

IntesaSanpaolo Financial services

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 OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

Official Sponsors

Aeroporti di Roma Aerport Services

Algida Ice Cream

Aurora Assicurazioni Insurance

Avis Car Rental

Corriere dello Sport Newspaper

RDS Local Radio Station

Tuttosport Newspaper

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 OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

Official Suppliers

Mikasa Water Polo Ball

Mediacontech Technical Electronic Equip.

Official Supporters

Paginegialle.it Media Web

Sport Club Magazine Local Free Magazine

Media Supporters

Telesia Outdoor TV Network

SportEconomy Media Supporter

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 OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

Institutional Partners

Comune di Roma (City of Rome)

Regione Lazio (Region of Lazio)

Provincia di Roma (Province of Rome)

CONI (Italian Olympic Committee)

IUSM (Italian University of Physical Education)

RAI (Radio Televisione Italiana)

 OVERVIEW OF 13th FINA WORLD CHAMPIONSHIPS

13th FINA World Championships – Competition Schedule

July Aug
Roma 09 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2
Diving
Water Polo W
Water Polo M
Swimming
Synchro
OWS

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COMPETITION SCHEDULE

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COMPETITION SCHEDULE

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COMPETITION SCHEDULE

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COMPETITION SCHEDULE

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COMPETITION SCHEDULE

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 VENUES – THE FORO ITALICO COMPLEX

13.4 hectares (33.1 acres)

6 swimming pools

International
Broadcasting Center of
5,500 sqmt (59,198 sqft)

TV Compound of 2,500
sqmt (26,908 sqft)

Main Press Center of

3,400 sqmt (36,600 sqft)

Hospitality Village of
5,400 sqmt (58,121 sqft)

Commercial Village of
9,500 sqm (102,250 sqft)

And all this in the center of Rome!

5.6 km (3.5 miles) from the Vatican

6.4 km (4.0 miles) from the Spanish Steps

9.3 km (5.8 miles) from the Coliseum

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VENUES – SPECTATORS ENTRANCE

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VENUES – SWIMMING AND DIVING POOL

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VENUES – SWIMMING AND DIVING POOL

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VENUES – SWIMMING AND DIVING POOL

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VENUES – SWIMMING WARM UP POOL

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VENUES – ATHLETES ENTRANCE AND EXITS

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VENUES – THE MIXED ZONE AND FINA OFFICES

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VENUES – THE MIXED ZONE AND FINA OFFICES

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 VENUES – OSTIA OPEN WATER SWIMMING

The area at Ostia where to host the Open Water Swimming has been
identified. The OWS course is foreseen to be trapezoid shaped for a
total lap length of 2,500 mt, to be repeated 2 or more times.

The preliminary project includes:

 1 C-shaped floating deck for the arrival of the athletes (at 15 meters from
the shore) and the embarking of the officials and teams. The start will be
via a rope extending for 50 mts from the C-shaped floating deck.
 1 floating decks for the athletes’ supply during the race.
 Stands with 610 seats for general public, 210 seats for the athletes and
210 seats for Authorities/VIP’s/Press
 Press center and Broadcasting center
 Public village and food area for the general public
 First aid areas
 Athletes areas (lock rooms, food areas, relax area)
 Doping control area, Officials offices, FINA Offices, Call Rooms, etc…

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VENUES – OSTIA OPEN WATER SWIMMING

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VENUES – OSTIA OPEN WATER SWIMMING

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 BROADCASTING

(Radio Televisione Italiana) is the Host Broadcaster of the

13th FINA World Championships.

Thanks to RAI, the 13th FINA World Championships will be characterized by:

 Broadcasting in HIGH DEFINITION of all disciplines (for the 1st time

in a FINA World Championships)

 LIVE COVERAGE of all 5 disciplines

 Highest level and most spectacular shooting thanks to a camera plan

that can count on a total of 63 cameras

22 cameras for Swimming

14 cameras for Diving
14 cameras for Synchro
13 cameras for Water Polo

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INTERNATIONAL BROADCASTING CENTER

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MAIN PRESS CENTER

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MAIN PRESS CENTER

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MAIN PRESS CENTER

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MAIN PRESS CONFERENCE ROOM

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HOSPITALITY VILLAGE AND MARKET DISTRICT

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 HOSPITALITY VILLAGE AND MARKET DISTRICT

The Hospitality Village is the hospitality area dedicated to the members

Federations, the Committees, and Official Partners of the Championships
and their Guests.

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HOSPITALITY VILLAGE AND MARKET DISTRICT

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HOSPITALITY VILLAGE AND MARKET DISTRICT

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 HOSPITALITY VILLAGE AND MARKET DISTRICT

The Market District is the area dedicated to exhibition, promotion and

commerce. Open to the public, from 09.00 a.m to 12.00 p.m, during the FINA
World Championships this area will be visited by more than 400.000 people,
making it one of Roma’s hot spots for the summer.

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 HOSPITALITY VILLAGE AND MARKET DISTRICT

The two main entrances of the Village, Viale

delle Olimpiadi and Via Canevaro, lead directly
to the exhibition area and the Central Square of
the Village dedicated to Performances and
Events. In the Central Square there’s the
Restoration Area and the Food Court.

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HOSPITALITY VILLAGE AND MARKET DISTRICT

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 HOSPITALITY VILLAGE AND MARKET DISTRICT

A vast area of 1000 m2 will be dedicated to the Food Court Made

in Italy, with wine and food corners located around the Central
Square in the Market District.

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HOSPITALITY VILLAGE AND MARKET DISTRICT

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HOSPITALITY VILLAGE AND MARKET DISTRICT

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 SEATING PLAN

Roma 2009 SW DIV SY WP

Tribune d’Honneur 447 164 133 140

Tribune VIP (Cat 1) 648 396 344 226

Athletes 1,916 248 434 420

Friends (Volunteers) 302 359 111 180

TV + Radio Comm. 140 81 69 45

Journalists + Photographers 1,228 168 280 206

General Public 8,993 3,420 4,745 3,920

Total (seats) 13,674 4,836 6,116 5,137

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SEATING AND POOL DECK - SWIMMING

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SEATING AND POOL DECK - DIVING

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SEATING AND POOL DECK - SYNCHRONIZED

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SEATING AND POOL DECK – WATER POLO

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 TICKETING

We have conducted a preliminary study to assess and evaluate

the potential revenues from Ticketing

3 MM€ with 40% sell out

 Official on line ticket sale will start by the end of March 2009
 Single tickets will range 5 to 90 euro. We also have full subscription
packages for each discipline and cross-discipline
 We have already been collecting reservation since February, and
results are extremely positive so far:

Reservations Tickets Subscriptions €

2,335 20,521 743 1,104,544

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TICKET LAYOUT

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 TICKETING – PRICING STRATEGY

Swimming Diving Synchro Water Polo

Heats Finals Prelim Finals Prelim Finals Prelim Qua/Sem 5th – 8th 3rd – 4th 1st – 2nd

5€ 15 € 5€ 15 € 5€ 15 € 5€ 15 € 15 € 25 € 30 €
10 € 30 € 8€ 30 € 8€ 30 € 10 € 20 € 20 € 40 € 60 €
20 € 60 € 15 € 50 € 15 € 50 € 15 € 30 € 30 € 50 € 90 €
30 € 90 €

Full Subscription Packages

110 € 130 € 100 € 190 €
260 € 190 € 160 € 280 €
500 € 340 € 220 € 400 €
730 €

Swimming + Diving Water Polo Men + Women

200 €; 310 €; 550 €; 860 € 290 €; 450 €; 630 €

Swimming + Synchro
170 €; 300 €; 520 €; 760 €

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 ROMA09 VOLUNTEERS

The Volunteer Program – FRIENDS – is well under way!

October 1st 2008

Nov. 7th 2008
July 31st, 2008 Preliminary
Second selection: FINAL GOAL
screening selection:
7000 candidate
From 4178 to 3200 2200 friends
requests From 7000 to 4178
candidates
candidates

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ROMA09 FRIENDS – 3200 CANDIDATES

Gender

38,1

61,9
Male
Female

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 ROMA09 FRIENDS – 3200 CANDIDATES

Member FIN (Italian National Federation)

26.3 %

FIN
NO FIN
73.7 %

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 ROMA09 FRIENDS – THE SELECTION CRITERIA

The candidates has been prescreened based on 3 key criteria:

Good knowledge of one or more foreign languages

Passed experiences in sport events

Membership to sport associations linked to the water disciplines

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 ROMA09 FRIENDS – THE SELECTION PROCESS

Application Form Analisys

O.C. evaluation of needs by area Selection criteria evaluation

Candidates interview planning

Interview accomplishment (March- April 09)

Cluster interviews of 2 hours each committed
20 min one-to-one interviews
only for roles of particular relevance

General Training (5 days in May)

Specific Training (June 09)

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ROMA09 FRIENDS – THE UNIFORMS

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 CEREMONIES

The Roma09 Opening Ceremony will be a great event due to remain in the
memories of Athletes, Teams, Officials, Partners and Spectators as the most
important and spectacular Opening Ceremony ever organized for the FINA
World Championships.

We have just launched the bid for the Organization of the Opening Ceremony.

We are considering two options:

Preliminary idea is on the Tiber, in the area of Castel Sant’Angelo (Close to
the Vatican), with the show on floating platforms and along the shore, and
with teams parade on boats. Although very spectacular, this options poses
some constraints in terms of both budget and feasibility
Stadio dei Marmi, in the proximity of the Foro Italico Swimming Complex.

The Closing Ceremony will be at the venues, at the Market Street.

The prices for the Ceremonies tickets will be in a range of 100+ euro.

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 PROMOTIONAL CAMPAIGN

We will use different channels for the promotion of

the Championships

 68 promo pages on the National Sports newspapers

 16 promo pages on the Sport Club Magazine (monthly)
 215 Radio spots on the National Network and 510 spots on the
Regional Network
 200,000 euro dedicated for Outdoor billboards
 Promotion on the back of the City transportation busses
 Billboards at the airport
 Outdoor billboards on the road from the airport to the City
 Promotion on the subway, and at airports at both local and National
level via a video network

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PROMOTIONAL CAMPAIGN

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PROMOTIONAL CAMPAIGN

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PROMOTIONAL CAMPAIGN

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ACCOMMODATION SYSTEM

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 ACCOMMODATION UPDATE

TEAM ACCOMMODATION

Hotels Selected (both Roma and Ostia) 15

Teams already booked 155
Number of Pax 3,800
- FINA Athletes Quota already booked 2,047

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 ACCOMMODATION UPDATE

MEDIA ACCOMMODATION

Hotels Selected 11

Media Organizations already booked 55

Number of Pax 272
- Press 39 (95)
- Broadcaster 16 (177)

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 ACCOMMODATION UPDATE

FINA ACCOMMODATION FINA EXECUTIVE & STAFF

FINA PARTNER
Rome Cavalieri FINA VIP

The Duke Hotel FINA PARTNER

FINA OFFICIALS
Gran Hotel Tiberio
(overseas)

Central Park Hotel FINA COMMISSIONS &

COMMITTEES

Hotel Villa Maria Regina FINA OFFICIALS

(locals)

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 ROMA09 Website

BOOKING PROCEDURE – ON-LINE RESERVATION www.roma09.it

 Access

Infrastructure &
Service MENU

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 ROMA09 Website

WEB RESERVATION Reserved Access by Group www.roma09.it

 Access

We gave each Organization a Username and Password.

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ROMA09 Website

The dedicated section of

the website contains all the
relevant information about
ACCOMMODATION,
ACCREDITATION and VISA
procedure

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 GROUND TRANSPORTATION

Dedicated Transport Service

 FINA and ROMA 2009 OC have defined the following dedicated

transportation system (T1):

• 1 CAR each FINA Executive

• 1 CAR each FINA Bureau
• 1 CAR each Commission (Chairman and Honorary Secretary)
• Minibus/Minivan dedicated to each FINA Committee

• 1 BUS for each one of the 32 Waterpolo TEAMs

• Other dedicated vehicles according to the P&P chart

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 TRANSPORTATION

Pool Car and Shuttle Service

 According to P&P, a Pool Car service (T2) will serve the following
categories:

• FINA Partner
• FINA VIP Guest
• OC Sponsor
• OC VIP Guest

 A shuttle service between Hotels and Venues, will work for 18 days with
the following distinction:

• T3 shuttle service will serve the Team Delegation

• T3 shuttle service dedicated to the FINA Technical Official Hotels
• TM shuttle service will serve the Media

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 ACCREDITATION

ACCREDITATION PROCEDURE
Activity Description Deadline
On-line registration started this week.
We are providing each user with dedicated Username and Password.
Transmission of the nominal accreditation requests as detailed in the
Accreditation section of the website. From 11th March for
On-line registration for Main Required information; Media and FINA can
Accreditation
- Family and Given Name enter their data
- Date of Birth
- Nationality (Passport country of issuance)
- Passport information

MEDIA Deadline Media must send the nominative request 20th April 2009

FINA members and all the workforce categories should apply for
FINA/WKF Deadline 18th June 2009
accreditation at least one month before the Opening Ceremony

TEAM Deadline TEAM accreditation deadline has been aligned with the Sport Entry 1st July, 2009

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 ACCREDITATION

ACCREDITATION CENTER

Official Hotel

 The FINA Accreditation Center will be located at the Rome

Cavalieri Hotel
 The Center will be open from the 13th July 2009 to the 2nd
August 2009
 Opening hours from 7 a.m. to 9 p.m. (to be confirmed).

Venue

 The Accreditation Center will be located at the Venue.

 Opening dates and hours to be announced.

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 VISA

VISA PROCEDURE
Roma09 OC will collect participants data from the Accreditation process. The mandatory
information are the following:
- Family and Given Name
- Date of Birth
- Nationality ( Passport country of issuance)
The accreditation deadline is the June 18th 2009. All FINA members who need a Visa
should apply for accreditation not later than May 20th 2009. Roma09 OC will forward
this list to the Italian Consulate/Embassy. The Italian Ministry of Foreign Affairs will
indicate a contact in each Italian Consulate/Embassy to facilitate the VISA request.
Terms of the Visa request process:
1. VISA Applications can be made once the ROMA09 OC has sent the list to the
competent Italian Consulate/Embassy abroad.
2. In any case, the Schengen Visa will not be issued before April 1st 2009 (3 months
before the arrival)
3. This special Visa will last from June, 17th 2009 to August 17th 2009
4. ROMA09 OC will provide the Schengen VISA free of charge

IMPORTANT: FINA representatives are not exempted to present the required

documentation.
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 THANK YOU!

See you in Rome in July!

July!

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