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Project Report
On
³Study of Customer Preferences & Attributes towards
Saving-account´
For Global Bank Limited

Submitted to
University of Pune
in partial fulfillment of requirement of degree

Masters of Business Administration (MBA)


in
Marketing

Compiled by
Abishek Khadka
Roll no: 76
Under guidance of
Prof. Srikant Bhojkar
Indira Institute Of Management
(2009-2011)c
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ACKNOWLEDGEMENTS

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EXECUTIVE SUMMARY

Project Title:
Study of Customer preference & attributes towards saving account

Introduction:

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Research Design

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Method Direct Interview through Questionnaire
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TABLE OF CONTENTS

CHAPTERS PAGE NO.

1.c INTRODUCTION««««««««««««««««« 1
2.c SECTOR PROFILE««««««««««««««««. 2
2.1 Brief History of Banking in Nepal««««««««««««« 2
2.2 Banks and Financial institutions in Nepal«««««««««.. 3
3.c COMPANY AND PRODUCT PROFILE«««««««.. 6
3.1 Introduction of Global Bank Limited«««««««««««.. 6
3.2 Capital Structure«««««««««««««««««««« 6
3.3 Vision and Mission«««««««««««««««««««. 7
3.4 Core Values««««««««««««««««««««««. 7
3.5 Board of Directors«««««««««««««««««««.. 8
3.6 Management Team«««««««««««««««««««. 8
3.7 Capital Structure of the Bank««««««««««««««« 9
3.8 Objective of the Bank««««««««««««««««««. 9
3.9 Values««««««««««««««««««««««««... 10
3.10 Bank Products and Services«««««««««««««««. 13
3.11 Contribution of Global Bank Limited to the Economy««««.. 15
3.12 Competitor Analysis««««««««««««««««««.. 18
3.13 The Structure of interest rate offered by the commercial
banks in Nepal««««««««««««««««««««.. 21
4.c LITERATURE REVIEW««««««««««««««. 23
4.1 Deposit««««««««««««««««««««««««. 23
4.2 Types of Deposit offered by Banks««««««««««««« 25
4.3 Interest Rates Offered on Different Types of Accounts««««.. 26
5.c OBJECTIVES AND SCOPE OF THE PROJECT«««« 28
5.1 Objectives«««««««««««««««««««. 28
5.2 Scope of the Project«««««««««««««««. 29
6.c RESEARCH METHODOLOGY«««««««««««. 32
6.1 Primary data source««««««««««««««««««« 32
6.2 Secondary data source«««««««««««««««««« 32
6.3 Limitations««««««««««««««««««««««.. 32
7.c DATA ANALYSIS AND INTERPRETATION«««««. 33
8.c OBSERVATIONS AND FINDINGS«««««««««... 42
8.1 Roles and Jobs performed during the Internship ««««««.. 42
8.1.1 Roles Performed««««««««««««««««.. 42
8.2 Jobs performed in Internship««««««««««««««« 43
8.2.1c Responsibilities at Credit Administration Department.. 43
8.3c Contribution towards the Organization««««««««««.. 44
9.c CONCLUSIONS«««««««««««««««««« 45
9.1 Prior Expectation«««««««««««««««««««« 45
9.2 Post Expectation««««««««««««««««««««. 45
10.cSUGGESTIONS AND RECOMMENDATIONS««««« 48
lc REFERENCES««««««««««««««««. 49
lc ANNEXURE«««««««««««««««««. 50
lc GLOSSARY OF TECHNICAL WORDS«««««.. 58
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LIST OF TABELS

TABELS PAGE NO.

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