INSIDE: I-15 Economic Forecast | Reduce Water Use | The Marketplace | Healthy Living | New Members | More

INSIDE: I-15 Economic Forecast | Reduce Water Use | The Marketplace | Healthy Living | New Members | More

Volume 11 | Number 2
April 2011

Table of Contents
Feature Stories
Page 8 Vulcan Materials: Corona Facility 10
Reducing its Carbon Footprint
e-Waste Recycling Program 11 On the Cover
at Dollar Self Storage Supports This month's cover is a reminder that
the Corona Public Library "going green" involves our entire community.
Making environmentally responsible choices
School District Partnership Leads to 12 in business and at home will make the
Measurable Waste Reduction Greater Corona Valley a healthier place to
live, work and play.
20% by 2020 14
Page 10
Sixth Street Car Wash & Detailing 16 Spring is here, "green" with growth and new
possibilities. You'll find ideas you can use
I-15 Economic Forecast 18 inside this issue.
Cover Photo: ©iStockphoto.com/MarcelloBortolino
Monthly Articles
Message from the Chairman 3 New in Town 25
Message from the President 5 The Marketplace 26
Legislative Update 6 Anniversary Recognition 26
Page 18 Building Business Relationships 8 New Chamber Members 27
Allan Borgen’s Restaurant Review 21 Corona Valley Business Archive 28
City Update 22 Referrals 28
Healthy Living 23 Calendar of Events Inside Back Cover
Legal Opinions 24

Great Local Deals!

Join us on Facebook Get your card for just $25
Follow Us on Twitter www.ChamberDiscountCard.com
Page 21 or stop by the Chamber

Publication Staff 2011 Publications Committee Jason Kimes, Chairman

Publisher BrandLand Marketing Linda Carlberg Jim Dorsey Bobby Spiegel
Advertising Sales Casie Tryon Pam Cunningham Stephanie Shapiro Casie Tryon
Printing/Mailing Advantage Mailing

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible for
its content. It is mailed monthly to all Chamber members and to all non-member Corona, Norco and Eastvale businesses.
Total circulation: 9,000 copies. For information about advertising, call the Chamber at (951) 737-3350.

2 Read Business Monthly online at www. MyChamber.org April 2011

 MESSAGE FROM THE CHAIRMAN

Chris Miller

Going GREEN – It’s Really Up to YOU

A s you look through this month’s GREEN
issue, you will see that the Chamber and its
has rebates as well. You just have to pick up
the phone and call. Help is out there to go
These are just a few things to make you think
GREEN, because we all need to do our part in
membership are truly committed to becoming GREEN, but it’s up to you. saving our resources and our planet; it’s the
more conscious in the way we conserve, only one we’ve got.
recycle, and utilize our natural resources.
In fact, did you know that our Business
Monthly can be viewed and read through the
Chamber’s website days before you receive it
in the mail? You should take a moment to
check it out.
Everybody today is talking about going GREEN.
But what does that mean to you? How can
you take part in reducing waste and saving
our planet? In daily life at home or at work,
you personally can make a difference.
Around your house you can reduce your water
usage by turning the water on half as much
when washing dishes, brushing your teeth or
shaving. Utilizing your recycling bins and
green waste trash can to their greatest poten-
tial and for their proper use will help save our
landfills. Get your family involved. My kids
save all of the aluminum, glass and plastic
containers around our house and they bring
them monthly to the local recycling center
for cash.
At work, maybe you can rideshare or walk to
work. Make an effort to take a walk through
your business to see how you can save.
Have you changed your light fixture to save
energy and to lower your electric bills?
Also, make sure your employees are doing
their part by keeping lights off in rooms not
being used, or by powering down your office
equipment at off hours. Set up and use special
bins for paper only recycling.
If you do a lot of print marketing or
advertising for your business, you can
utilize e-mail blasts to target a group of clients.
You can be really savvy and use social media
to connect to a whole new group of people.
The cost is small, but the impact can
be powerful.
If you need help in setting up any GREEN
program around your business, there are
companies and people that can assist you.
All of our local utility companies can save you
hundreds, if not thousands, of dollars per year
by signing up for special programs. Our city

April 2011 Read Business Monthly online at www. MyChamber.org 3

4 Read Business Monthly online at www. MyChamber.org April 2011
 MESSAGE FROM THE PRESIDENT

Bobby Spiegel

Chamber Discount Card Brings Saving

to a New GREEN Level
W orking with a dedicated team of
professionals, the Board of Directors and
Membership Development area. If you are
not yet a member, or if you want to refer a
and committees. If there are issues or items
you would like us to tackle, please let us
Chamber staff strives to reach our fullest member, contact Mindy. know. Traveling to the Legislative Summit is
potential in providing the resources for your also a great learning experience, and we
business. “Going green” has become a Finally, during the first few days of June, welcome anyone reading this to join us.
marketing slogan for many. In fact, businesses a group of business leaders will be traveling Contact the Chamber for details at
have become specialists in providing their to Sacramento to meet with elected officials (951) 737-3350.
services to help you align your work –
from office layout to product – and the list is
enormous of new types of jobs, classifications,
certifications, etc. wrapped around
“going green.” We will leave these tips and
recommendations to those in the industry.

Key areas that this Chamber is focused on

surrounds the message – Creating a Strong
Local Economy. Our effort in going green was
to create a way to promote shopping in our
region. Thus, we have introduced the Chamber
Discount Card, which enables any business to
offer a discount to those individuals who are
card carrying members. Continual discounts
and new vendors are sent to you via email
(again, going green) and each card is valid
through April 2012. Cards can be purchased
for $25 by visiting the chamber office or going
online to www.MyChamber.org.
Some non-profit agencies are using these
cards as a fundraiser as well.

Following along our core competency of

Creating a Strong Local Economy, this
Chamber is proud to bring you the Inaugural
I-15 Economic Forecast, which will be held
on Thursday, April 21 at Eagle Glen Golf Club.
There are panelists and speakers that will
engage your interest within the 3-hour
seminar, beginning at 11am. Lunch is
included, and we anticipate a full house,
so please reserve now by going onto our
website to register.

As the first four months of 2011 are rapidly

coming to a close, please prepare now for our
May issue, which will be our annual Women in Pick Yours Up at The Chamber Today!
Business issue. Advertorial reservations are
being done now, and we encourage you to
secure your space by contacting Casie at
our office. Spaces must be reserved prior
to April 10. We’d also like to welcome
Mindy Kenney to our team, who works in the

April 2011 Read Business Monthly online at www. MyChamber.org 5

 LEGISLATIVE UPDATE
Corona Valley Chamber Calls For
A Different Approach To Budget Cuts
I n late 2010, the Greater Corona Valley
Chamber of Commerce determined its top three
priorities for the year. In 2011, the Chamber will
focus primarily on protecting the interests of
Corona Valley businesses from negative impacts
of the recent healthcare reform law; improving
our local business attraction and retention; and,
seeking government reforms to ease the costs
of doing business.
The Chamber’s first action item in the new year
was tackling the impacts of reforming our state
budget. The Chamber is concerned with the
overall approach to reforming the nearly $25
billion state budget shortfall crisis. Governor
Jerry Brown in early January proposed targeting
specific programs such as eliminating
redevelopment agencies and enterprise zones,
and drastically targeting other programs such
as cutting Adult Day Health Care services
to help close the massive budget deficit.
The Chamber strongly opposes this approach.
“The Greater Corona Valley Chamber believes
the Governor and the Legislature should
approach the budget deficit by putting all
possible programs on the table to maximize
areas to obtain additional funding and possible
cuts,” stated Cynthia Schneider, Chair of the
Chamber’s Legislative Action Committee.
Targeting the elimination of redevelopment will
kill jobs and economic expansion at the worst
possible time, and our state and local
economies will suffer long-lasting and
irreparable harm if this proposal is enacted.
Redevelopment activities support an average of
304,000 full and part-time private sector jobs in
a typical year, including 170,600 construction
jobs. Also, redevelopment contributes over $40
billion annually to California’s economy in the
generation of goods and services.
6 Read Business Monthly online at www.
Targeting programs such as Enterprise Zones
that actually provide economic stimulus is
the wrong approach, too. The facts are clear:
Enterprise Zones provide the needed
investment to spark local economic
revitalization, development and job growth.
“With record unemployment rates,
a prolonged recession and some of the highest
income and sales tax rates in the country,
Enterprise Zones are needed more today than
ever to offset these and other current issues
facing California business owners, employees
and communities throughout the state,” stated
Bobby Spiegel, President/CEO of the Chamber.
Although the City of Corona does not have an
Enterprise Zone, the Chamber has a long
standing position of supporting them as
important tools to spark economic development
and business retention. However, neighboring
areas do have Enterprise Zones such as the
County of Riverside, the County of San
Bernardino, the City of Riverside, the City of
Colton, and the City of Rialto.
The Chamber views Enterprise Zones, and their
impact, as a statewide investment. The Enterprise
Zones have accounted for over 300,000 new jobs
in the past decade, which means reduced state
spending on social services by creating jobs
MyChamber.org
PHOTO: aschaeffer
for economically-disadvantaged people who in
turn are often no longer dependent on the
state to provide welfare, food stamps and
unemployment benefits.
Targeting programs such as Adult Day Health
Care services will cause the elimination of more
than 7,600 jobs, adding $94 million to the state
Unemployment Insurance Fund’s largest ever
shortfall. Another 13,892 working middle class
Californians will be forced to quit their jobs to
take care of a loved one, adding to further loss of
income tax revenue. Furthermore, the state will
be impacted by increased costs as thousands of
elderly, mentally ill and Alzheimer’s patients are
pushed into overcrowded E.R.s, hospitals and
nursing homes for medical crises.
The Chamber will continue to monitor
discussions about the future of our state budget
crisis and will remain committed to urging the
Governor and the Legislature to take into account
all possible options when attempting to solve the
state budget shortfall.
Log on to www.CoronaAdvocacy.biz for more
information.
April 2011
LEGISLATIVE UPDATE
Greater Corona Valley Chamber, Senator Bill
Emmerson and Assembly Member Jeff Miller
Discuss Taking Action on Public Pension Reforms
T he Greater Corona Valley Chamber of
Commerce and its Legislative Action Committee
(LAC) met with Corona-area State Senator Bill
Emmerson and Assembly Member Jeff Miller in
January to discuss taking action on the public
pension crisis. Both legislators remain
committed to reining in the massive public
pension liabilities and the Chamber will continue
to work with them to provide action towards
supporting meaningful reforms.
One of the concerns raised at the meeting with
the two leaders was the fact that many state
employees retire with nearly 100% of their pay
with benefits – for life. The Chamber urged the
state leaders to seek reforms that push some of
Chamber Opposes Mandatory
“How-To Unionize Guide” Proposal
T he Greater Corona Valley Chamber of
Commerce opposes a proposed federal rule that
would require private sector employers to notify
employees of their right to unionize – or not.
This proposed rule covers all employers subject
to the National Labor Relations Act (NLRA),
April 2011
that liability on the public employees
themselves instead of forcing taxpayers to
fund the unrealistic burden of nearly 100%
lifetime benefits.
“Health care benefits alone for public employees
is around $1.4 billion this year and is expected
to be $1.6 billion next year,” stated Cynthia
Schneider, Chair of the Chamber’s Legislative
Action Committee. “However, an additional
$1 billion is needed to maintain health care
coverage for retired state workers and that is
expected to cost the state over $50 billion in the
next 30 years – obviously this pressure on the
state coffers impacts everyone in California,”
continued Schneider.
except for employers of airline, railroad and
agricultural workers.
“This is another example of a harmful regulation
on employers,” stated Cynthia Schneider, Chair of
the Chamber’s Legislative Action Committee.
“The percentage of private sector workers in
unions has dropped to
7.2 percent, from
more than 35 percent
in the 1950s. The
Chamber remains
opposed to any belief
that employers are to
blame for the decline
in union membership
and so therefore
enforcement and
increased mandates to
reverse the declining
membership trends
must be increased,”
continued Schneider.
Read Business Monthly online at www.
California’s nonpartisan Legislative Analyst’s
Office (LAO) has routinely advised state leaders
that the current public pension systems are
“too expensive and inflexible.” Annual pension
contributions from state employees are
mandated by state law. However, the LAO is
recommending a new “cost sharing” plan to
increase contributions from both employees
and the state. A “hybrid” public pension model
is also recommended, allowing for lower
benefits with a 401(k)-style individual
investment plan which is increasingly common
in the private sector.
State pension costs in 1999 were $1.4 billion
or 2 percent of the state’s general fund. Now that
number stands at $6 billion or about 7 percent.
Log on to www.CoronaAdvocacy.biz
for more information.
Photos by Jim Dorsey Photography
Monthly Legislative Action Committee
meetings are held on the first Friday at 8AM
at the chamber office. (904 E. 6th St.,
Corona). Members of the Chamber are
welcome to attend.
The proposed notice would be mandatory in
almost all workplaces, regardless
of whether union employees are
present. The new notice, as proposed, states that
employees have the right to act
together to improve wages and working
conditions, to form, join and assist a union,
to bargain collectively with their employer,
and to choose not to do any of these activities.
The proposed notice also provides examples of
unlawful employer and union conduct and tells
employees how to contact the NLRA with
questions or complaints. If an employer
communicates with employees primarily by
e-mail or other electronic means, the notice
would be posted electronically as well.
Log on to www.CoronaAdvocacy.biz for more
information.
MyChamber.org 7
 building business relationships

Left: The team at the new Kaiser Health & Wellness store
celebrate their grand opening. Located at Kaiser’s Corona
medical offices at 2055 Kellogg Ave., the store is a partner
in your health, offering books, DVDs, fitness products and
non-prescription medical supplies. They can be reached at
(951) 898-7445.
Photo by Jim Dorsey Photography

Right: Jessica, Jason, Ray and Nancy Gilliard are congratulated by 2011

Photo by Jim Dorsey Photography

Chairman of the Board Chris Miller (Thomas Miller Mortuary) at the ribbon
cutting ceremony for Nancy’s business, Stella & Dot Jewelry. Whether your
accessory preference leans toward understated, bold or somewhere in between,
Stella & Dot has it all. Nancy can be contacted at (951) 674-1742 or online at
www.stelladot.com/sites/ngilliard.

Left: Good Morning Corona Valley speaker Tom Freeman, the Riverside County
Foreign Exchange Trade Commissioner, spoke to attendees about foreign trade and
how businesses in the region can benefit.
Photo by Jim Dorsey Photography

Photo by Jim Dorsey Photography

Photo by Jim Dorsey Photography

Right: Quarterly Membership Meeting

Keynote Speaker Congressman Ken
Calvert presents the Award of
Excellence in Service to Mike Above: 2010 Chairman of the Board Kerry Pendergast
Quraishi of Aladdin Cleaning (Premier Service Bank), Norco Council Member Kathy Azevedo,
Services, Inc. Congressman Ken Calvert, Corona Mayor Stan Skipworth,
and 2011 Chairman Elect Doug Smith (Smith Mitchellweiler, LLP)
present Chris Brown (third from right) of BJ’s Restaurant &
Brewery with the Award of Excellence in Retail.

Left: Good Morning Corona Valley sponsors Mike Zeller,

Carolyn Van Tilborg, Danny Anchia and Ken Meyer of Zeller’s
Primerica Financial Services were on hand to speak to
Photo by Jim Dorsey Photography

attendees about their services. If you’re interested in learning

more, call (951) 371-7898.
Join us for our next Good Morning Corona Valley on April 28th
at Eagle Glen Golf Club, sponsored by Habitat for Humanity.
Call the Chamber at (951) 737-3350 or visit us online at
www.MyChamber.org to register today!

8 Read Business Monthly online at www. MyChamber.org April 2011

 building business relationships
Left: Volunteer of the Quarter Patrick Akes of Grimes-Akes Family Funeral
Photo by Jim Dorsey Photography

Home is honored for his commitment to the Chamber from Congressman

Ken Calvert and 2011 Board Member Dean Seif (Allstar Collision, Inc.)

Right: Tami Alexander of Prevent Child Abuse Riverside County accepts the
award for Outstanding Non-profit from 2010 Chairman of the Board Kerry

Photo by Jim Dorsey Photography

Pendergast (Premier Service Bank), Congressman Ken Calvert, and 2011
Chairman Elect Doug Smith (Smith Mitchellweiler, LLP).

Left: 2010 Chairman of the Board Kerry Pendergast (Premier Service Bank)
Photo by Jim Dorsey Photography

and Congressman Ken Calvert award Karre and Avery Smith and Doug
and Jeanette Johnson of Cal-Draulics, Inc. with the Award of Excellence
in Manufacturing.

April 2011 Read Business Monthly online at www. MyChamber.org 9

 Vulcan Materials
Corona Facility Reducing
its Carbon Footprint
The Vulcan Materials Company provides
essential infrastructure materials required
by the U.S. economy. Vulcan is the nation's Above: Construction of Vulcan’s newest aggregate
leading producer of construction plant in Corona is well underway
aggregates, primarily: crushed stone,
sand and gravel.

The construction materials segment

produces aggregates used in nearly all
forms of construction. Vulcan goes to
great lengths to make sure they operate
as a good corporate citizen.

The Corona Quarry has excellent quality

material and in a high demand area.
Corona’s high quality material meets the
specifications for ballast, hot mix asphalt
products and ready-mix concrete products.
Located 45 miles east of Los Angeles,
the Corona Quarry has the ability and the
opportunity to service North San Diego,
Orange Country, and the Western portion of
Riverside Country – which in 2006 was
identified by CNNMoney as the third fastest
growing county in the United States.

To address the challenges of climate change,

the Western Division began to explore
opportunities to quantify its contributions to
reducing greenhouse gases at its facilities:

 New plant design incorporates BACT

(Best Available Control Technology)
standards for air quality.

 The design and construction of the

Division’s newest aggregate plant in
Corona uses a downhill conveyor that
generates electricity as it carries the
rock to a processing plant below.
At its planned operating efficiency,
the electricity created by the plant’s
downhill conveyor will result in more
than 180,000 pounds of greenhouse
gas savings annually.

 At planned operating efficiency of

2,000 TPH, (total petroleum hydrocar-
bon) electricity generated will result in
projected GHG (greenhouse gas) savings
of approximately 84 Metric Tons CO2e
(carbon dioxide equivalent) annually.

 Project estimated to save up to $30,000

in power costs yearly.

Photo courtesy of Vulcan Materials, Inc.

10 Read Business Monthly online at www. MyChamber.org April 2011

e-Waste Recycling
Program at Dollar Self
Storage Supports the
Corona Public Library
by Phyllis Russell
T o say Maria Smith of Dollar
Self Storage is an enthusiastic
library supporter is a bit of an
understatement: Maria has been a key
player in developing the highly successful
Dollar Self Storage e-Waste Recycling
Program. Proceeds are used to purchase
new computer equipment for the Corona
Public Library patrons, essentially turning
electronic junk into new computers. The
program has also kick-started the Library’s
innovative “OverDrive” e-book program.
As Maria explains, “One of the reasons we
started this particular program was because
we wanted to do something for everyone.”
This program doesn’t “discriminate,”
April 2011
as everyone is welcome to drop
off their e-Waste, and the Library is
open to everyone in the community.
Convenience is a major help to the program,
as Dollar Self Storage accepts drop-offs all week:
9:00 a.m. to 5:00 p.m. Monday through Saturday and
10:00 a.m. to 3:00 p.m. on Sunday. Unlike many other e-waste recycling programs,
this is a free drop off, and 100% of the proceeds are given to the beneficiary, in this case,
the Library Foundation.
Maria says people really appreciate the convenience, and beyond being happy to dispose
of their electronic waste quickly and responsibly, they are frequently delighted that they
are supporting the Library at the same time. You could call it a win-win-win scenario:
the community wins, the environment wins, and the library wins.
Since its start in March of 2007, the program has kept over 205 tons of old, broken and
obsolete electronics – e-Waste – out of landfills, and has raised well over $49,000 for the
Library! In addition to helping create a free collection site for e-waste at her company,
Maria also kindly agreed to serve on the board of the foundation, where her wit,
energy and great ideas are always appreciated.
On Monday, March 7th, Mark Allec, VP of Operations for Dollar Self Storage for Arizona,
California and Nevada presented a check for $10,000 to the Library. The brief ceremony
at the Library was attended by the City Manager, Assistant City Manager, and City Treasurer
along with Library Trustees, Library Foundation Board members, and Library staff.
Julie Fredericksen, Library Director, said “it was great for Mark to see exactly what
Dollar Self Storage and the Foundation have funded and what an impact these donations,
over $49,000 since 2007, have made.”
Maria welcomes calls about the Library and Dollar Self Storage’s e-Waste program,
and can be reached at Dollar Self Storage (951) 738-9557. More information is
online at www.CPLFound.org.
Photo furnished by the Corona Public Library
Right: Mark Allec of Dollar
Self Storage presents a
check from the electronic
recycling proceeds to Corona
Public Library Foundation
Board Members Julie
Fredericksen, Yolanda Daly,
Connie Newsom and
Len Enlow.
Read Business Monthly online at www. MyChamber.org 11
 School District Partnership
Leads to Measureable
Waste Reduction
Schools use expert instructors to teach students such
academic subjects as history, mathematics, science and
literature. But, when it comes to everyday challenges such as
waste reduction and recycling, school districts often need
their own instructors to help them meet their goals.
Manhattan Beach, California is an upscale community on
the Pacific Coast just south of Los Angeles. Although the
city has a long history of environmental activism, its schools
were generating too much waste. In 2007, a group of
concerned parents brought this situation to the School
District’s attention.The District, in turn, looked to the
city’s primary waste services provider,Waste Management,
for guidance.
Waste Management and its Sustainability Solutions team
performed an audit of five elementary schools, one middle
school and one high school. Finding numerous opportunities
for improvement, it created sustainability programs tailored
to address each school’s strengths and weaknesses.
12 Read Business Monthly online at www. MyChamber.org
Above: The Manhattan Beach Unified School District has
partnered with Waste Management to create a district-wide
sustainability program
Key to the success of each plan was that day-to-day oversight
would come from the District, school staff, parent volunteers
and students, with assistance from Waste Management for
collection and transportation and the city, only as required.
Started in 2008 throughout the Manhattan Beach Unified
School District,Waste Management’s school-based waste and
recycling plan quickly gained momentum. Parent volunteers
launched a new non-profit organization “Grades of Green”
to engage the whole school community with programs like
“Trashless Tuesdays” and “Walk to School Wednesdays.”
Working together, kids, parents and school staff were able to
April 2011
produce measurable results. Some School District has resulted in a sustainable, collaborative effort that has
examples include: enabled the District to lead the community in environmental stewardship.
Waste Management looks forward to partnering with other schools and
• School and classroom participation districts throughout the country to develop similarly innovative
reached a full 100%. environmental programs that will benefit students and their communities.
• From 2008-2009, recycling
throughout the District
increased 23%.
• One school, Grand Elementary,
decreased solid waste volume 95%
during its “Trashless Tuesdays,”
often producing just two bags of
waste for 700 students.
• A program aimed at minimizing
electricity consumption produced
savings of 17% in just one month,
with an annual estimated savings
of more than $150,000.

The Manhattan Beach Unified School

District Waste and Recycling Program,
“Grades of Green,” and the city of
Manhattan Beach together received
both the U.S. Conference of Mayors
Award for successful public/private
partnerships and a 2009 EPA
Environmental Award.

The ongoing public/private partnership

between Waste Management and the

April 2011 Read Business Monthly online at www. MyChamber.org 13

 20% by 2020 Can you help meet
the challenge?
by Jonathan Daly, City of Corona DWP General Manager

R ecent rains have helped local water supplies. They have also
helped to raise water levels in many of the State’s reservoirs,
over the health and the
future of the Delta.
which until recently, had been at historic lows. A visit to the U.S. Pumping restrictions
Drought Monitor website even shows that only a small portion of and past drought
California is currently abnormally dry. So why is it still important to conditions have
use water efficiently? significantly reduced
the amount of water
In November 2009, the California Legislature passed the Delta available to us. The
Water Package, a comprehensive legislative package on water State’s water supply
policy, subsequently signed into law by Governor Arnold will remain in a fragile
Schwarzenegger. As part of this package, Senate Bill No. 7 requires balance until a solution
all urban water agencies to reduce statewide per capita water is achieved for
consumption 20% by 2020. The State of California, by passing the Delta.
the Delta Water Package, recognized the importance of having a
sustainable, reliable water supply for residents and businesses. The 20% by 2020
Water is essential to all life on this planet, yet there is a limited target will need to be
supply available to us for drinking water. Only about 3% of the met on several different
earth’s water is fit for drinking, and two-thirds of that water is fronts, including:
stored in ice caps and glaciers.
• Expanded use of
There are many challenges facing the State's water supply; reclaimed water
these challenges also affect us here in Corona. Corona receives • Increasing water use
water from three main sources: groundwater, the Colorado River, efficiency in our
and the State Water Project. Each of these three sources must be every day activities
managed carefully in order to preserve our supplies for the future. • Installation of water-
Yet each of these supplies is vulnerable to issues as well. efficient devices,
such as high
The City of Corona pumps about 56% of its water supply from the efficiency toilets,
ground - roughly 8 billion gallons of water. But the groundwater smart irrigation
in our aquifers is not unlimited. If Corona pumps out more water controllers, and low-
than is recharged through rain, then groundwater levels will flow showerheads
decline, a condition called overdraft.
Think about your home
Another 34% of Corona's water supply comes to us from the or business. What are some ways that you could reduce your
Colorado River by way of Lake Mathews. Californians share personal consumption by 20%? Could you take shorter showers
this water supply with six other states and Mexico. In the past, or install a water-saving fixture such as a low-flow showerhead?
California has taken its share and up to 50% of surpluses. Have you replaced your standard sprinkler controller with a
However, with populations in other states increasing, the surplus "smart" timer that adjusts for the weather? Or, could you install
is no longer a reliable supply. The Colorado River is also subject to drip irrigation in your existing planter areas? Drip irrigation puts
drought, and has seen drought conditions for almost a decade. water where it is needed - at the plant roots.

Corona receives about 10% of its water supply from the State All of these approaches will help Corona reach our goal of 20%
Water Project. This water comes to southern California from the reduction in water consumption by 2020. Remember, make every
Sacramento-San Joaquin Delta. The Delta is a very complex drop count - use water efficiently. To find out more, visit our
ecosystem. In recent years, there have been growing concerns website at www.discovercorona.com/dwp/20x2020.

14 Read Business Monthly online at www. MyChamber.org April 2011

April 2011 Read Business Monthly online at www. MyChamber.org 15
 Sixth Street Car Wash & Detailing
by Hollie Davies

Q:
When Dr. Arthur Saryan, a retired dentist,
What do a dentist, car wash, took over the car wash a year ago, he
and “going green” have in common? completely remodeled the premises,
incorporating as many eco-friendly

A:
processes as possible. Dr. Saryan’s new
Sixth Street Car Wash construction includes a state-of-the-art
& Detailing wide-track tunnel designed for newer
cars; 100% recycled water for the first
two washes (followed by a fresh-water
final wash); grease traps for drainage
(the grease is collected every few months
and recycled); 100% hand washing;
and detailing with bio-degradable
products wherever possible. Additionally,
Dr. Saryan is researching solar power to
reduce gas and electric usage.

“Bobby Spiegel gave me enormous help,”

Above: Owner, Dr. Arthur Saryan, stands outside his car wash.
Dr. Saryan commented. “Through him Above: Dr. Arthur
Saryan points out the
I learned of city incentives that saved me water recovery system
$30,000. My remodeling plans qualified at his car wash.
me for a program where the city paid 75%
of the new asphalt and concrete costs. I am
grateful for all the advice, contacts, and
assistance I received from Bobby and others
at the Chamber of Commerce.” The Chamber, in turn, is grateful to
Dr. Saryan, because his upscale remodel has enhanced the Sixth
Street area.

16 Read Business Monthly online at www. MyChamber.org April 2011

“We try to offer the best customer service,”
said Dr. Saryan. “Many customers are busy
professionals who cannot afford to wait a
couple of hours while their cars are being
detailed. The manager, Chris, can arrange to
take them back to their office or home and
pick them up when the work is completed.”
The waiting area itself is more like a living
room, with clean and comfortable chairs,
flat screen television, video games, and an
area for kids featuring a large, colorful
mural on the wall. Vending machines offer
a variety of refreshments and snacks for
lunch-time customers, who can also catch
up on a little shopping – from greeting
cards to auto products. Hours of operation
are particularly convenient for customers
who work: Monday through Saturday,
from 8 a.m. to 6 p.m., and Sundays from
8 a.m. to 4 p.m.

Sixth Street Car Wash is now a family affair.

Dr. Saryan, who retired a few years ago
after a skiing accident, said his sons and
niece work with day-to-day operations.
His sons created a very helpful web site
for the new business, including printable
discount coupons for many types of
services, such as Crazy Day, Ladies Car
Wash Day, Detailing, and more. Most
interesting are photos and a video on the
web site that show the car wash process.

(continued on page 20)

April 2011 Read Business Monthly online at www. MyChamber.org 17

 Economic Forecast
Thursday, April 21, 2011
T he Greater Corona Valley Chamber of Commerce is holding its
Inaugural I-15 Economic Forecast on Thursday, April 21, 2011.
The Chamber has created this event as a forum for businesses and
city leaders to come together to share ideas and opportunities to
strengthen our economic future. The event will be emceed by Rick
Bishop, Executive Director of the Western Riverside Council of
Governments (WRCOG).
the obstacles still in our way, and the new risks that are developing
because of post-recessionary policy (yes…post-recessionary).
He will also show how those National and State forces are creating
change in the local Corona-Norco-Eastvale region. By the end of
his presentation, the audience will better understand today’s
economic reality and have a greater sense of what is coming
down the road as we turn the corner into the “new” economy.

Join us for an action-oriented discussion on the three most The Riverside County Transportation Commission (RCTC) will be
important issues impacting the regional Corona business presenting an update on the State Route 91 Corridor Improvement
community. Public policy decisions are made every day by our Project, focusing on the economic benefits and
elected government leaders on issues that ultimately have an impacts to our communities. Construction is
impact on our local economy. Navigating those issues can be currently set to begin on the
tough. That’s where the Chamber steps in. The Chamber is serious expansion in 2012.
about representing the interests of businesses at all levels of
government so businesses can focus on creating and retaining
jobs. Each year, the Chamber focuses its resources and attention
Below: Map of the planned State Route
on three public policy priorities and works hard to 91 Corridor Improvement Project
find solutions to challenges. Our panel will include
three prominent
leaders in the

Map Courtesy of the RCTC website

areas of
healthcare
reform, reform-
ing government
regulations,
and business
attraction and
retention.

Brad Kemp, Director of
Regional Research at
Beacon Economics
Our luncheon
speaker, Brad
Kemp, Director of Regional Mayors from our local communities (Mayor Stan Skipworth of
Research at Beacon Economics, Corona, Mayor Berwin Hanna of Norco and Mayor Adam Rush of
will present Beacon’s Eastvale) will be on hand to share information regarding business
perspective on the National and plans and future development for their respective cities.
California road to recovery,

If you’re not currently

a Greater Corona Valley
Chamber member,
or you know someone
who isn’t, contact us at
(951) 737-3350 so we
can set up an appointment.

We would love to be
your resource for
prosperity too!

18 Read Business Monthly online at www. MyChamber.org April 2011

 Photo Courtesy of the City of Corona

The 2011 I-15 Economic Forecast

begins at 11:00AM and will be
held at Eagle Glen Golf Club
Timeline of Events (1800 Eagle Glen Parkway).
Table sponsorships are available;
10AM . . . . . . . . . . . . Sponsorship Exhibits open
as well tickets are $50 for
10:45AM. . . . . . . . . . Seating for Economic Forecast
Chamber members and $75 for
11AM . . . . . . . . . . . . Economic Forecast begins
non-members. Save $5 per person
11:10AM. . . . . . . . . . Panel Discussion: Healthcare; Reforming Government by utilizing your Chamber Discount
Regulations; and Business Attraction and Relocation Card. Touring of exhibits will begin
11:50AM. . . . . . . . . . Lunch is served at 10:00AM. Lunch will be served
12PM . . . . . . . . . . . . Luncheon Speaker, Brad Kemp, Beacon Economics starting at 11:45AM. For tickets or
12:45PM. . . . . . . . . . RCTC presentation – 91 Freeway: What It Means to Business for sponsorship information please
1:15PM. . . . . . . . . . . Cities / County Perspectives on Future Development and call the Greater Corona Valley
Business Plans – Corona Mayor, Stan Skipworth; Norco Mayor, Chamber of Commerce at
Berwin Hanna and Eastvale Mayor, Adam Rush; (951) 737-3350.
Riverside County Economic Development, Rob Fields

April 2011 Read Business Monthly online at www. MyChamber.org 19

 Sixth Street Carwash Treat yourself to these local Corona Valley Restaurants, Caterers and Specialty
& Detailing Food Companies. There’s always something cooking right here every month!
(continued from page 17)

Above: Employees ensure a

thorough wash.

Dr. Saryan is used to people

asking why a dentist would open
a car wash. It makes him smile
because he has loved cars since
he was a young boy. He was born
in Russia, grew up in Armenia,
returned to Russia for medical
school, and emigrated to America
over 20 years ago. After studying
and qualifying for his U.S. license,
he owned a busy dental practice
until the skiing injury forced him
to retire.

It’s been a busy first year for the

Saryan family; creating a new
car wash is no small feat – and in
the future, Dr. Saryan hopes
to explore additional eco-friendly
programs and products for
the business.

Sixth Street Car Wash & Detailing

is located at 416 W. Sixth St.
in Corona. They can be contacted
at (951) 371-0707 or by email at
sixthstreetcarwash@gmail.com.
Be sure to check the website at
www.sixthstreetcarwash.com
for some great discount coupons
and special offers.

Photos by Jim Dorsey Photography

20 Read Business Monthly online at www. MyChamber.org April 2011


Allan Borgen’s
Restaurant Review
TAPS Fish House & Brewery
Above: TAPS Fish House & Brewery Above: Colossal Surf and Turf; 8 oz.
Filet mignon & 14oz. Maine lobster tail
with asparagus and potato cassoulet
Finding a restaurant that serves a large variety of fresh fish and seafood
can be a difficult task, but thanks to TAPS, which is located at the
Promenade Shops at Dos Lagos, TAPS Fish House & Brewery offers
some terrific fresh fish, seafood, steaks, chicken and other delectable
entrees that your entire family will go “GaGa” over (professional food
critic word for “you will love the food”)!
There are five areas that you can dine in: the large and inviting cherry
wood accented dining room, the 14 seat Oyster Bar where you can enjoy
some of the many fresh oysters that are shucked right in front
of your eyes, the huge bar and lounge area where you can sip on your
favorite beverage while enjoying some delicious appetizers and watching
your favorite sports team play on one of many flat screen televisions,
the relaxing Lakeside patio dining area overlooking the lakes of Dos
Lagos, and for those private functions, the rustic Heritage Room.
The menu is exciting and fun! For starters, I suggest the Hawaiian Style
Ahi Tuna Tartar ($12.95), diced Yellowfin tuna tossed with a sweet chili
and soy sauce, with avocado and green onion and served in a butter
lettuce cup with wasabi crème fraiche, and the delicious Steamed
Manila Clams (or Mediterranean Mussels) happily swimming in a
wonderful cream Ale, garlic and herb butter broth. Speaking of ale,
TAPS brews approximately 35 classic styles of European and American
ales and lagers, of which eight are currently on tap, plus one cask
condition ale. The man in charge of brewing the beers is Victor Novak,
whose beers have won numerous awards. He is extremely passionate
about the beers he creates.
As for the entrees, the popular Miso-Marinated Sea Bass ($31.95)
is a dish that will “wow” your seafood senses. The sea bass filet is
marinated and then pan-roasted and served over rice and sautéed
spinach and red, green and yellow bell peppers. The fish is moist, and
like most sea bass, is mild and delicious.
Another dish that deserves your attention is the “Wharf” Cioppino
($24.95), a mildly spicy marinara sauce/broth with sweet onions, garlic
and red wine and seasoned with fresh herbs along with mussels,
shrimp, scallops and assorted fresh fish. A nice large slice of warm
sourdough loaf is the perfect item to sop up the tasty sauce. If you enjoy
steak, the “Twins” ($32.95) is another great choice and is most unique.
One of the 4-oz. Filet Mignon steaks is topped with shrimp scampi while
the second 4-oz. Filet is served “Oscar” style with jumbo lump crab,
fresh asparagus and a rich hollandaise sauce. Both of these dishes are
excellent choices.
April 2011 Read Business Monthly online at www.
TAPS Fish House & Brewery
2745 Lakeshore Drive / Corona, 92883
(951) 277-5800
Hours: Mon-Fri 5pm-9pm, H. Hour 3pm-7pm
Saturday 12pm-11pm
Happy Hour 12pm-5pm
Sunday Brunch 11am- 2pm
Price Range: $8.95 to $29.95 ($49.95 & $64.95)
Fresh Fish & Seafood - Full Bar
Above: Oyster Bar, one of 5 dining areas
TAPS Fish House & Brewery has to offer
Other dishes I recommend include: a bowl of New England Clam
Chowder ($6.95), Lemon Thyme Half Rotisserie Chicken ($13.95) and
the incredible Slowly Braised Beef Short Ribs ($21.95) with a bold and
assertive burgundy herb pan jus along with creamy goat cheese mashed
potatoes and fresh seasonal veggies. TAPS also offers a variety of
sandwiches, large specialty salads, and even some tempting pizzas like
the Carbonara ($11.95) with an herb-infused creamy Alfredo sauce with
smoked bacon, crimini mushrooms, caramelized onions and crumbled
goat cheese.
On Sunday, TAPS comes alive with a marvelous New Orleans influenced
Buffet with an eye-popping array of food items that circles the entire
restaurant. Some of the many items you can expect to find include
Shrimp, Oysters on the Half Shell, Ceviche, Smoked Salmon,
various unique Salads, a custom Omelet and Pasta station, a carving
station featuring Roast Beef, and delicious hot items such as cheese
Blintzes, Belgian Style Waffles, Egg Benedict, Applewood Bacon, a Fresh
Fish dish along with Calamari Fritti, Gumbo, Jambalaya, Grilled Chicken
and many more delectable items. They will even make 9 specialty
omelets for you if you ask your server, as well as those New Orleans
favorites, Beignets. For dessert, the chocolate fountain is the star
attraction with all kinds of goodies to dip into the chocolate, as well as
Crème Brule, chocolate cake, assorted Danish, cookies, and even TAPS’
signature Bananas Foster, which is made to order. They even have a
separate station just for kids to enjoy. The price of the buffet is only
($30.95) for adults and ($12.95) for children ages 3 to 10 years of age.
If all of this food wasn’t enough to bring you in, you also get a choice of
TAPS’ award-winning beers or sparkling wine along with your meal.
Talk about one fantastic Sunday Brunch!
TAPS is really a fun and exciting place to relax and dine on some truly
great dishes while enjoying your favorite beverage or one of the artisan
beers created on the premises. No matter what you order, you will be
thoroughly content and stress-free.
Photos courtesy of TAPS Fish House & Brewery
Visit Allan’s new website at FeedMe411.com. Allan is the
host of the Let’s Dine Out Food, Travel & Entertainment
radio show that airs on News Talk 590, KTIE every
Saturday afternoon from 3 pm to 5 pm. You can contact
Allan at allan@ktie590.com or by phone (909) 910-3463.
MyChamber.org 21
 City Updates
by Bill Wilkman Each issue we will feature updates Historians begin documenting local points of
from the Cities we serve interest, such as the Lake Norconian, seen above

Norco Update
Preserving and maintaining historical
landmarks is a cornerstone of the
sustainable community—one that
lives within its means and allocates
treasured resources with respect.
In that spirit, the City of Norco’s
Historic Resources Consultant
provides the following history lesson:
representing Norco’s heritage will have an
opportunity to have their properties
designated a Norco Landmark or Point of
Historical Interest.
In the weeks to come, you may see folks
snapping photographs of older buildings in
Norco. Fear not. It’s not the IRS; it’s just your
friendly historian documenting the rich
heritage of the community (all work will
be conducted from the public right-of-way
and nobody will enter private property).
When completed, we will have a much better
understanding of the unique gem that is
Norco and its genesis in a “Vale of Dreams
Come True.”

“NORCO, the Vale of Dreams Come True.”

That’s what greeted readers of the Los
Angeles Times on April 26, 1923. Norco was
Rex Clark’s dream of a utopian village,
a settlement of independent farmers reaping
the rewards of hard work on small farms and
ranches. Clark envisioned Norco as a refuge
for city dwellers; no boss, no commute,
no postage stamp-sized apartment— OFFER EXPIRES APRIL 30, 2011
just fresh air and the satisfaction of making
your own way.

Clark named his new town “Norco,”

a contraction of the first two parts of his
North Corona Land Company. To mark Norco’s
place amidst the surrounding barren
landscape, Clark erected a 38-foot-tall
lighthouse on top of Beacon Hill, then known
as Chocolate Drop Mountain. Pulsating like
the North Star in the night, it became the
symbol of Norco.

Sustainable agriculture was an integral

component to Clark’s concept. Residents built
small, simple homes, planted gardens and
raised chickens or rabbits. The developer
provided markets for their products,
distributing to neighboring communities or
the Norconian Resort Supreme. From the
beginning, horses were a significant part of
everyday life in a place that would eventually
be known as “Horsetown USA.”

So, what happened to the Norco of Rex

Clark’s dreams? Much of it is gone,
the casualty of freeway construction or real
estate development. Some neglected
structures have been removed in the interest
of eliminating blight. But elements of Norco’s
heritage still remain, often obscured by newer
construction or set back out of casual view.

In 2008, the City created the Historic

Preservation Commission to celebrate Norco’s
unique heritage. Funded by a grant, historians
will soon begin documenting the surviving
buildings constructed between 1900 and
1945. Owners of properties identified as

22 Read Business Monthly online at www. MyChamber.org April 2011


THE HEALING OF LAUGHTER
by Jeff J. Cline, D.C., MUAC, QME
C an you ever remember feeling stress, depression or anger
when you were laughing? Of course not, because it’s impossible!
There’s absolutely no way for a person to experience both a negative
and positive emotion at the same time.
Your body is designed with great integrity. What you think, feel or say
is reflected on your face and impacts your body chemistry. It’s an
automatic response. If you’re in a happy frame of mind, you have a
happy expression on your face. If you’re in an unhappy frame of mind,
you have an unhappy expression on your face. It’s like a barometer
telling you what’s happening inside your body.
Becoming conscious of the mind/body connection is a great
breakthrough. Now we know that we can take charge of our
emotions. But, more importantly, we can control the results. It’s our
choice completely.
We can decide to feel good when we want to. We don’t have to be
at the mercy of outside events. We can use positive emotions like
laughter to turn our mood around.
Try an experiment. Practice laughing or just smiling when you’re in a
bad mood. Even if you don’t feel like it, do it! Listen to funny tapes,
read some good jokes, see a funny movie or do whatever you like that
makes you feel like laughing. You’ll increase your oxygen level and
improve your circulation. It will improve your alertness and create a
feeling of relaxation. I guarantee that your bad mood won’t last long.
The mind and body work together. All it takes is practice to be in
charge. It’s a skill that can be learned. Once you’ve mastered it,
April 2011 Read Business Monthly online at www.
Healthy
Living
you’ll have real power. Stress-related illnesses will disappear and
fear-based inactivity will be a thing of the past.
Now that the therapeutic value of laughter is becoming recognized,
people are no longer regarding it as just frivolous or using it only for
entertainment. Laughter has become serious business.
Katherine Ferrari, founder and president of The International Laughter
Society, Inc. stated that “Researchers of the Laughter Project at the
University of California at Santa Barbara proved that laughter did as
well in reducing stress as more complex biofeedback programs did.”
Their studies, resulting in an educational Programming Handbook for
the College Community, provided a great teaching aid for teachers
and students.
Ms. Ferrari also believes that we’ve only seen the tip of the iceberg.
Laughter will make a great impact in many fields. There are some
“pioneering professionals” making rapid advances already. More and
more health care professionals are using laughter as a healing and
helping tool; executives are taking it into the office to increase
productivity and decrease sick leave; and even the clergy are
incorporating humor in their ministry.
Is laughter the answer? There seems to be a difference of opinion.
However, we do know that laughter is a real miracle in many other
ways. You can get it without a prescription; it’s readily available;
it’s non-allergic and non-fattening and best of all it’s free. All we have
to do to get its many benefits is to take a generous dose of it daily.
Jeff Cline is the Owner of Cline Chiropractic Care.
He can be reached at (951) 279-2339.
MyChamber.org 23
 LEGAL OPINIONS
Business Agreements:
Say What You Mean and Mean What You Say.
by Keith Davidson

D o you have insurance? Nearly every business buys some type of

insurance because it’s better to pay an insurance premium than it is to
pay for a huge loss if something unexpected occurs. Taking unnecessary
Unfortunately, it takes time to make language simple and it takes time to
make a written agreement reflect the intent of the parties entering into it.
But the penalty for not taking the proper amount of time to draft an
risks is not a smart business move. agreement can be a huge loss of business and litigation costs, including
lawyers’ fees. Poorly drafted agreements, and especially oral agreements,
Yet businesses regularly take unwarranted legal risks when entering into result in full employment for lawyers. It’s somewhat ironic that some
agreements without properly documenting them in writing. The “in businesses are reluctant to pay a relatively small amount to have a lawyer
writing” part every business owner seems to know—an agreement prepare an agreement, yet subject themselves to much higher fees, and
should be in writing. The problem arises, however, with what is put for a much longer period of time, if a business is caught in a lawsuit due
down in writing. All too often the terms of the agreement are not to a poorly drafted (or never drafted) agreement. That is the risk every
reflected in the written word on the agreement. I meet with business business runs in entering into a business transaction without the proper
owners all too often who first show me a so-called written agreement written agreement in place.
and then quickly explain how several meaningful provisions were either
left out of the document or were written down incorrectly. Taking the proper time and seeking the proper advice in preparing a
written agreement is a businesses’ “insurance policy” to avoid the huge
Why the confusion between what we mean and what we say? Part of costs of litigation.
the problem is that language is subject to interpretation. I have litigated
many business disputes that turn on the meaning of language in a
document—even lawyers and judges struggle with drafting,
understanding, and interpreting “clear” language. Keith Davidson is a partner at Albertson & Davidson,
LLP. He can be reached at (951) 686-5296 or by
But the bigger problem affecting business owners is lack of attention. email at keith@aldavlaw.com.
Businesses just don’t have time (or at least they think they don’t) to sit
down and craft a carefully worded agreement. In the rush to seal a deal, It is always advisable to consult with qualified legal counsel about your own particular
parties often forget to record the finer points, and sometimes even the situation, in that these matters can vary substantially in degree and nature.
most important points and provisions, of their
agreement. And agreement terms are fluid
during negotiation, so a contract drafted
yesterday may not reflect the agreement today.
Yet, sometimes, it is yesterday’s draft agreement
that is signed without adding in the new or Join us for our new
changed provisions.
Business Success Series
The best advice for anyone entering into a new
business arrangement is to take the time (all the Wednesday, April 13th, 11:30AM-1PM
time) needed to draft a proper agreement. “Using Benefits to Attract and Retain Great Employees”
The agreement should reflect all the major terms
of the transaction and as many of the minor Wednesday, April 20th, 8AM-11AM
terms as you can address. And the language “Labor Laws:What You Need to Know”
should be clear and to the point. Wednesday, May 11th, 11:30AM-1PM
For example, if the parties envision one side “Retirement Planning for Business Owners”
paying the other every other week then the $35 members / $65 non-members, includes lunch
agreement should say “payment shall be made Save $5 with your Chamber Discount Card!
every other week,” not “payment to be made
regularly.” And the term of the agreement should
be clearly spelled out: “this agreement shall take
Contact the Chamber for more information
effect on January 1, 2011 and shall expire on (951) 737-3350
June 1, 2011.” In fact, the best agreements are
easy, simple, and straight forward.

24 Read Business Monthly online at www. MyChamber.org April 2011

NEW IN TOWN
Circle City
Coffee Roasters
by Ariana Kimes
There is a place in the heart of Corona where you
can leave your troubles at the door, step inside
and be transported by the aroma of espresso and
homemade croissants, to a taste bud “happy
place.” A place warmed not only by the bakery
ovens in back, but by the friendly hands in front
who lovingly prepare your coffee and who
handmake your pastry from scratch. This place
is called Circle City Coffee Roasters (CCCR).
More than just your average coffee place, CCCR is
a mom and pop shop that is quickly and quietly
making a name for itself, not only because of its
wonderful coffee and fresh pastries, but for the
personal attention it gives to every customer who
walks in the door. It is a recipe that has made
many other small businesses in Corona great, and,
applied correctly, will hopefully make CCCR a
permanent fixture in our community for years
to come.
As one of the Chamber’s newest members,
CCCR has been working hard since its opening last
September to win the hearts and palettes of the
community it serves by setting itself apart from the
generic, take-a-number, wait-in-line kind of places
you see on every corner. It assumed the 6th Street
store-front of longtime tenant the Gingerbread
Cottage Bakery and aimed to transform the space
into a new business that offered fresh baked goods
with the added bonus of delicious coffee to go.
Wanting to utilize the existing baking equipment
on site, owner Cameron Thomas originally
planned to marry his own commercial coffee
experience with the recipes and talents of a
successful baker friend. When his friend was
forced to make an impromptu move out of the
country, Cameron decided to step out in faith and
do the baking himself. “I wanted it to be primarily
a coffee business, but customers were looking for
baked goods,” says Cameron. It was a simple
issue of supply and demand with a funny twist.
He wanted to sell coffee, but customers demanded
baked goods, so Cameron acquiesced and made a
way to supply them with both. Although he had
dabbled in baking at home and enjoyed it, doing it
professionally was a new adventure. The rave
reviews of customers for CCCR’s pastries and
baked goods, however, are reliable indications
that he was correct in taking this culinary leap.
They bake all of their products in-house from
scratch and sell croissants, danishes, puff pastries,
cupcakes and more. Cameron’s friend and partner
Dominic Genduso is the resident expert on
making the newest additions to their pastry menu,
cheesecakes. His creations are as beautiful as they
April 2011
are delicious. In addition, in an effort to satisfy
all of their Gingerbread Cottage Bakery returning
customers, Cameron uses the bakery’s recipe for
their famous apple burritos and makes them daily.
The other side of the business, further from
Cameron’s stomach and closer to his heart, is the
coffee he sells. In addition to offering the usual
variety of hot, cold and blended coffee drinks,
the actual coffee imported by CCCR is something
that both everyday consumers as well as seasoned
coffee connoisseurs can appreciate. All of their
coffee beverages are created using a 5-origin
blend of espresso. That’s a fancy way of saying that
every beverage you drink at CCCR contains coffee
from each of the world’s five coffee growers.
Offering this high quality of coffee alone sets them
apart from their competitors, but if that’s not
enough, their prices are great too.
While the coffee is undeniably delicious, the thing
that makes CCCR the most special are the men
who run it. Cameron and his partner Dominic are
quick to exchange the term “owner” with the term
“steward.” “We believe that God is the ‘owner’
of this business,” explains Cameron. “We are the
‘stewards’ entrusted to run it.” This faith-based
approach to business goes much further than a
business philosophy for Cameron, whose ultimate
goal with CCCR is to make a difference in the
world. He sees the business as an avenue toward
helping people in the most impoverished
countries which produce coffee, something that
is important to him. In the future, Cameron would
like to partner with a coffee farm and create a
direct trade relationship with them instead of
going through traditional coffee brokers.
Read Business Monthly online at www.
Above: Owners Cameron Thomas and Dominic
Genduso enjoy a cappuchino and Nutella Puff.
(Top) Every guest is served with enthusiasm.
Free Pastry with purchase of a latte.
Creating this partnership with them would not only
be mutually beneficial, but would open the doors
for Cameron to fulfill a bigger calling he feels in
his life – to pour into those who work the
humblest jobs in the coffee industry and “give
them the human dignity to be able to support
themselves.” It is a need that Cameron has seen
firsthand on mission trips through Crossroads
Christian Church in Corona, and one he would
like to meet both personally and professionally.
Circle City Coffee Roasters may be a fledgling
business in our community, but it has a very
mature and philanthropic heart behind it, and it
is committed to making the world a better place,
one gourmet cup of coffee and pastry at a time.
Circle City Coffee Roasters is open Monday-Friday,
6am to 5pm. Starting this month they will begin
offering FREE Wi-Fi for dine-in customers.
In addition to coffee and pastries they are now
proudly offering fresh deli selections featuring
Boar’s Head meat products. Try them out for
lunch one day. Office orders can easily be phoned
in or faxed. For more information please contact
them at (951) 520-0083 or visit them at
www.circlecityroasters.com and on Facebook.
MyChamber.org 25
 The Marketplace
The Marketplace is your place to connect
with other Corona Valley Customers and
Businesses.Visit here each month to find
The Marketplace
special offers, too!
| special advertising section |
26 Read Business Monthly online at www.
Anniversary Recognition
96-YEAR MEMBER 14-YEAR MEMBER
Clayson, Mann, Yaeger & Hansen Mc Donald’s #11642 – Mc Kinley
64-YEAR MEMBER 6-10 YEAR MEMBERS
Joor Brothers Welding American Cancer Society
D R Horton
63-YEAR MEMBER Geoffrey Hopper and
3 M Company – Corona Associates, Inc.
34-YEAR MEMBER Hyde & Hyde, Inc.
Stater Bros. Markets #62 - Border Mayflower / VIP Transport, Inc.
Morey’s Collision Repair, Inc.
33-YEAR MEMBER Office Depot #2324, El Camino
Werner Corporation Rodrigo's Mexican Grill
31-YEAR MEMBER Stater Bros. Markets #170
Mike Raahauge Shooting Enterprises – Eagle Glen
Stater Bros. Markets #171
30-YEAR MEMBER – Hidden Valley
Via-Ery Park N’Eat Industrial Town & Country Escrow
Catering US Bank – Ontario Ave.
(inside Albertson’s)
29-YEAR MEMBER
Corona Rose Flowers & Gifts 1-5 YEAR MEMBERS
28-YEAR MEMBER AREA Appraisal Management
Awards & Specialties Co., Inc.
Audio Video Specialists
27-YEAR MEMBER B R C Networking and Education
Stater Bros. Markets #103 CALTROP Corporation
CASA for Riverside County, Inc.
- Magnolia
Corona Antique Gallery
26-YEAR MEMBER Corona-Norco Interfaith
Crown Pointe Retirement and Association
Assisted Living CJ Suppression, Inc.
Corona Police Community
24-YEAR MEMBERS Partnership (CPCP)
Corona Host Lions Club Golden China Restaurant
Kiwanis Club of Corona Home Instead Senior Care
23-YEAR MEMBERS Inland Communications Inc.
Corona Cinco De Mayo Committee Insperity
Woman’s Improvement Club Juvenile Diabetes
Research Foundation
22-YEAR MEMBERS Mantra Indian Cuisine & Banquet
Bairco Saw Works Massage Envy
Congregation Beth Shalom Natural Balance Pet Foods, Inc.
Corona United Methodist Church Rejuvenate Chiropractic Spa
ServiceMaster Total Restoration
19-YEAR MEMBER The Promenade Shops at
Dental Associates of Corona Dos Lagos
16-YEAR MEMBER Town and Country Day School
Inland Audio Visual Vista Cove Care Center at Corona
Western Dermatology
11-15 YEAR MEMBERS
Beverly J. Bloch, Attorney at Law
Safety Pro, Inc.
Your Ad Here!
Now your business can reach
thousands of readers a month for
just $100! Call Casie at the Chamber
at (951) 737-3350 to learn more.
MyChamber.org April 2011
 New Chamber Members
Advertising - Internet Orthodontist Restaurant
AdzZoo-Norco Ortho Express Yogurtland
PO Box 5194 6886 Indiana Ave. 135 E. Ontario Ave.,#102
Norco, CA 92860 Riverside, CA 92506 Corona, CA 92879
Keri Abbott (951) 286-4535 E. Jan Davidian (951) 682-6030 Karen Pak (951) 280-9929
www.adzzoo.net/keria www.orthoexpress.com www.yogurt-land.com
Advertising / Marketing
Coffee News
PO Box 7893
Norco, CA 92860
Pamela Smith (951) 278-2707
Automobile – Detailing
Lynn's Service Group
2000 Hamner Ave.
Norco, CA 92860
Stephen Lynn (951) 271-7210
Bank
US Bank - McKinley
410 N. McKinley St.
Corona, CA 92879
Todd Vonachen (951) 739-9695
www.usbank.com
Beauty Salon
Definitions Salon & Spa
2395 Hamner Ave., Ste. I & G
Norco, CA 92860
Shirley Benson-Rowland (951) 371-3410
Certified Public Accountant /
Accounting / Bookkeeping / CPA
CJP Attorney Services
7048 Viewpoint Ln.
Anaheim, CA 92807
Chris Parlapiano (714) 944-2725
Clubs / Organizations
LORE Loyal Order of
Reenactment Enthusiaists
14600 Baron Dr.
Corona, CA 92880
Tom Wilson (951) 372-1300
www.discoverlore.org
Health / Wellness
Kangen Water - Wellness Solutions
4816 Pedley Ave.
Norco, CA 92860
Susan Yasui (951) 738-1521
www.susanswellnesssolutions
Insurance
Dave DeLille, State Farm Insurance
804 W. 6th St.
Corona, CA 92882
Dave DeLille (951) 737-4242
www.davedelille.com
World Financial Group
14274 Pipeline Ave.
Chino, CA 91710
Charles Rogers (951) 264-9041
www.worldfinancialgroup.com

Moving Service
Beyond The Boxes
Suzi Moret (951) 532-9222
www.beyondtheboxes.com

April 2011 Read Business Monthly online at www. MyChamber.org 27

 Corona Valley Earn $25 in
Chamber Dollars
and a FREE Ad in
Archive Our Magazine
Are you doing business with a
Corona Valley business is rich with history. We share a heritage non-Chamber business? Do you
of success founded by visionary pioneers of the past. We hope have a friend who could benefit
you’ll enjoy this look back – and look forward to a future of from Chamber membership?
unlimited possibilities. Of course you do!

Used with Permission of the Board of Trustees of the Corona Public Library
The Greater Corona Valley Chamber
is providing some motivation for you
to refer potential members:

First, when your prospect joins the

Chamber, your name, company and
phone number will be listed in
Business Monthly.

Second, you’ll receive $25 credit

towards up to half of any Chamber
purchase, such as your own
membership fees and attendance at
Chamber events.

Finally, when you refer five

applicants who become Chamber
members, you’ll receive a FREE
one-eighth page color ad in Business
Monthly – a $480 value!

For a referral form and more

information about the program,
call the Chamber at (951) 737-3350.
Above: Waste not, want not. January 24, 1964. An aerial photograph of
the Exchange Lemon Products Plant. The plant was located at the corner of
Joy Street and the railroad tracks. The Exchange used lemons and other citrus
fruits that were not sold to markets to produce several by-products such as
lemon oil, lemonade concentrate and pectin, which gives jelly its jiggle.
Photographer: United Aerial Survey.
Thank you to the following members
for referring new members:

Eileen Blaga
BBVA Compass
(951) 372-2950

Dwight Cromie
Altek Media Group
(951) 781-8624

Erik Hassold
YourCoronaCPA.com
(951) 340-2880

Dean Seif
Above: Norco Elementary School. January 1925. Photo of the first Allstar Collision, Inc.
class of the new Norco Elementary School. The building today is the (951) 279-9161
Norco Community Center. Photographer: Peter Clark (grandson of Norco
founder Rex Clark)

28 Read Business Monthly online at www. MyChamber.org April 2011

 Events listed are open to the public. Call contact person before the event
to verify time and place. Some events are free, while others are not.

Calendar of Events For a complete listing of community events, call the Chamber at
(951) 737-3350, or go to www.MyChamber.org for the latest updates.

April 2 6PM–12AM May 14 5–10PM

THE FOUNDATION’S “AN EVENING TO REMEMBER” CORONA ROTARY LOBSTERFEST
Location: TAPS Fish House & Brewery, 2780 Cabot Dr. Location: Fender Museum, Upcoming Events
Contact: Stephanie Goldowski (951) 270-0536 365 N. Main St.
Cost: Contact for pricing Contact: Glen Fletcher at MAY 26TH GOOD MORNING CORONA VALLEY
glenfletcher@sbcglobal.net SALUTE TO THE MILITARY
April 7, 14, 21, 28 11:30AM–1PM Cost: $75; email for Big Tail table
CHAMBER NETWORKING $OLUTIONS and sponsorships MAY 30th MEMORIAL DAY CELEBRATION
Location: Miguel’s Sonora Style & Cantina,
1920 Frontage Rd. JULY 22ND THE RACE TO MONTE CARLO
Contact: Greater Corona Valley Chamber NOV 7TH GREATER CORONA VALLEY GOLF CLASSIC
(951) 737-3350
Cost: $15 with RSVP; $20 at door Call the Chamber for details (951) 737-3350
April 13 11:30AM-1PM
BUSINESS SUCCESS SERIES: USING BENEFITS TO
ATTRACT AND RETAIN GREAT EMPLOYEES
Speaker: Todd Clarke
Location: Greater Corona Valley Chamber, 904 E. 6th St.
Contact: Greater Corona Valley Chamber (951) 737-3350
April 16 10AM–2PM
19TH ANNUAL "CORONA-NORCO DAY OF THE CHILD"
Location: City Park, Corona
Contact: Judy Flynn at Flynn.robert@att.net
Cost: Free to attend; email for booth pricing
April 16 5–10PM
A SENIOR SALUTE GALA - "FOXY!"
Location: Historic Fox Theater,
3801 Mission Inn Ave.,Riverside
Contact: Judith Vails at (951) 525-4137
Cost: $25-$125
April 20 8AM–11AM
LABOR LAWS: WHAT YOU NEED TO KNOW
Speaker: Geoffrey Hopper, Esq.
Location: Greater Corona Valley Chamber, 904 E. 6th St.
Contact: Greater Corona Valley Chamber (951) 737-3350
Cost: $35 members / $65 non-members
Save $5 with your Chamber Discount Card!
April 21 10AM–3PM
I-15 ECONOMIC FORECAST
Location: Eagle Glen Golf Club, 1800 Eagle Glen Pkwy.
Contact: Greater Corona Valley Chamber (951) 737-3350
Cost: $50 members / $75 non-members, $550 table of
10 members, $750 table of 10 non-members
Save $5 with your Chamber Discount Card!
April 28 6:30AM
GOOD MORNING CORONA VALLEY
Sponsor: Habitat for Humanity
Location: Eagle Glen Golf Club, 1800 Eagle Glen Pkwy.
Contact: Greater Corona Valley Chamber
(951) 737-3350
Cost: $15 members paid 1 week priorm $20 members
at the door / $30 non-members
April 30 7:30AM–12PM
2011 ARTHRITIS WALK
Location: The Promenade Shops at Dos Lagos,
2780 Cabot Dr.
Contact: Monica Caraballo (951) 320-1540
Cost: Free to walk; incentives for fundraisers
May 5 5–7PM
MEGA MIXER
Location: Alvarez Lincoln / Mercury / Jaguar,
8051 Auto Dr., Riverside
Contact: Greater Corona Valley Chamber (951) 737-3350
Cost: Free to attend; $100 for booth
May 11 11:30AM-1PM
BUSINESS SUCCESS SERIES: RETIREMENT PLANNING
FOR BUSINESS OWNERS
Speaker: Jerry Rubin, ChSC, MetLife
Location: Greater Corona Valley Chamber, 904 E.6th St.
Contact: Greater Corona Valley Chamber (951) 737-3350
 PRESORTED
STANDARD
US POSTAGE
PAID
ADV
904 East Sixth Street
Corona, CA 92879
www. MyChamber.org