Documente Academic
Documente Profesional
Documente Cultură
Management Overview:
Concepts in Strategic
Management
Mandaluyong, Philippines
5 May 2008
Session Topics
2. Strategic Management,
Planning & Strategic Planning
3. Leadership as a HR Strategy
Session Objectives
John Kotter
Professor, Harvard University in “What Leaders Really Do”
Definitions of Leading and Managing
• Long-term
• Involves all the organization’s management
areas
• Content is relatively general
• Focuses on broad and long-lasting issues
that ensure the organization’s long-term
effectiveness and survival
• Responsibility of the organization’s director
and executive levels
Tactical Planning
• Short-term
• Specific for the work teams of any
operational unit
• Focus is achieving objectives and carrying
out short-term activities
• Corresponds to the annual work plan
Types of Planning Compared
1. Strategy Formulation
2. Strategy Implementation
3. Strategy Evaluation
Strategic Management & Strategic Thinking
Strategic thinking
• implies the capacity to manage interrelated events, systems,
processes, and people that affect the organization’s actions.
• identifies the questions whose responses will help anticipate
the clients’ and the program’s future needs
Strategic planning
• structured process aimed at improving the organization’s
future performance
• entails making decisions today to obtain results in the future;
Situation Analysis
1. Where are we? • External environment
• Internal environment
• SWOT Analysis
2. Where do we want to go? • Mission
• Vision
• Strategic Objectives
3. How can we get there? • Designing strategies
3 steps
Situation Analysis
1. Where are we? • External environment
• Internal environment
• SWOT Analysis
2. Where do we want to go? • Mission
• Vision
• Strategic Objectives
3. How can we get there? • Designing strategies
Situation Analysis
1. Where are we? • External environment
• Internal environment
• SWOT Analysis
2. Where do we want to go? • Mission
• Vision
• Strategic Objectives
3. How can we get there? • Designing strategies
3 steps
Situation Analysis
1. Where are we? • External environment
• Internal environment
• SWOT Analysis
2. Where do we want to go? • Mission
• Vision
• Strategic Objectives
3. How can we get there? • Designing strategies
A SWOT analysis will help you analyze where you are within the
organization, provided that the organization’s external or
internal environmental factors are:
• well-classified
• relevant
• clearly positive or negative for the organization
SWOT Analysis & Strategic Thinking
Strengths
Global Fund available for Pharmaceutical distribution chain in
TB, AIDS, and malaria 80% of population centers with
projects over 3,000 inhabitants
Weaknesses
Threats
Strengths
Pharmaceutical distribution
Global Fund available for
chain in 80% of population
TB, AIDS, and malaria 3 5
centers with over 3,000
projects
inhabitants
Weaknesses
Threats
• Vision
• Strategic objectives
Mission
The vision is
• the image of the future we wish to create,
speaking in the present tense
• it describes where we want to go and who
we will be once we get there
Sample Vision
Situation Analysis
1. Where are we? • External environment
• Internal environment
• SWOT Analysis
Strategic objectives
• Synthesize the vision in terms of specific, observable, and
measurable results.
Situation Analysis
1. Where are we? • External environment
• Internal environment
• SWOT Analysis
Where do we want to • Mission
go? • Vision
• Strategic Objectives
Products:
• WOST matrix
• Organizational strategies
What is a strategy?
• Growth strategies
• Reinforcement strategies
• Response strategies
• Withdrawal strategies
Types of Strategies
Strengths Weaknesses
• Maintenance • Approach
• Development and Innovation • Specialization
• Diversification
Internal Environment
Strengths Weaknesses
The best distribution system for
contraceptive methods and
supplies in the health sector
(SO) (WO)
Opportunities
Internal Environment
Strengths Weaknesses
Strong distribution system Lack of funds to support
and with excess capacity social programs
External Environment
Strategic Objective
Develop by 2008 an effective service delivery model that guarantees access to integrated sexual
and reproductive health services for the most unprotected population, through distribution,
specialized and integrated training, and technical assistance to the country’s Ministry of Health
and NGOs.
Situation Analysis
1. Where are we? • External environment
• Internal environment
• SWOT Analysis
2. Where do we want to go? • Mission
• Vision
• Strategic Objectives
3. How can we get there? • Designing strategies
Strategic Objective 1: Develop an effective service delivery model by 2007 that guarantees access to integrated
sexual and reproductive health services for the most unprotected populations, through the distribution, training, and
provision of specialized integrated technical assistance to the country’s Ministry of Health and NGOs.
Strategy 1: Establish a strategic alliance with JICA for the distribution of methods to the country’s Ministry of Health and
NGOs.
Final
Expected final result: An operationalized distribution, completion date
Person
training, and specialized and integrated technical assistance
responsible
model through a strategic alliance with the country’s Ministry Jun-07
of Health and NGOs
Portfolio of training and technical assistance methods
Social
and services to be offered to the Ministry and identified
Jun-05 Marketing Manager
NGOs
Intermediate results
Strategic Objective 1: Develop an effective model by 2007 that guarantees access to integrated sexual and
reproductive health services for the most unprotected populations, through the distribution, training, and provision of
specialized integrated technical assistance to the country’s Ministry of Health and NGOs.
Expected final result: An operational Final
distribution, training, and specialized completion
and integrated technical assistance date Person Means to verify
Indicator
model through the strategic alliance responsible compliance
with the country’s Ministry of Health and Jun-07
NGOs
Note from
Portfolio of training and technical Portfolio of
Social Directorate
assistance methods and services methods and
Jun-05 Marketing approving the
to be offered to the Ministry and services to be
Manager portfolio, with
identified NGOs offered completed
attached document
Income and expenditures budget Income and
Financial Final document of
completed for the distribution Jul-05 expenditures
Manager approved budget
model budget completed
Agreement signed with JICA for
the distribution, training, and
Agreement signed
specialized and integrated Executive Agreement
Sep-05 by the participating
technical assistance on Director finalized
parties
ediateresults
% of service
provider from
Technical assistance
NGOs and the
reports and survey
Ministry that
reports
received technical
assistance
Linking the Strategic Plan to the Operational Plan
Introduction
• Explains when and how the planning was done, to which concerns
or circumstance it responds, who participated, and how it will be
used.
Analysis of the current situation
• Summarize the organization’s macro- and micro- environments, the
threats and opportunities these represent, and the institution’s
strengths and weaknesses to address said threats. Includes tables
and graphs
Mission, Vision and Strategic objectives
Strategies
• Explains how each strategy takes advantage of the organization’s
strengths and the environment’s opportunities or compensates for
weaknesses or addresses the threats to achieve the organization’s
objectives.
Monitoring the results
• Present the results monitoring chart and explain how it illustrates the
connection between the strategic plan and the operational plans and
helps monitor progress towards achieving results.
Successful Strategic Planning: Lessons Learned
Preparation country
& Planning specific context
including
labour market
Policy
BETTER HEALTH
Leadership Finance Improved SERVICES
BETTER
Situation HRM Implemen Health Equity
tation Workforce Effectiveness HEALTH
analysis Systems
Outcomes Efficiency OUTCOMES
Accessibility
Partnership Education
other health
M&E system
components
The Need for Professionalizing Leadership in Health
• Breastfeeding
• Antibiotics
• Immunization
WHO Assessments in Ghana and Uganda
• Time management
• Team work and decision
making
• Motivating staff
• Resource management
(human & financial)
• Monitoring and evaluation
(owning the data)
• Forming partnerships
• Results focus - quality &
client satisfaction
The Goal:
All current and future health care managers,
are well prepared to lead teams to achieve
results.
Paradigm Shift Required
However....
to solve them