Documente Academic
Documente Profesional
Documente Cultură
On
At
AGRA
By
Roll No – 0625170045
(2006-2008)
GLA
MATHURA (U.P.)
Affiliated To U.P. Technical University,
Lucknow
PREFACE
RANDHIR SINGH
MBA- III sem.
TABLE OF CONTENTS
1. Introduction
2. Scope & Importance
3. Company Profile
4. About Ulip products Of Bajaj Allianz
5. Distribution Channel
6. Research Methodology
7. SWOT Matrix
8. Limitations
9. Findings
10. Recommendations
11. Conclusion
12. Questionnaire
13. Bibliography
WHAT IS LIFE INSURANCE
First of all we should come to know that what Life Insurance is.
The different definitions describing life Insurance are as:-
organisation which a joint venture between Bajaj Auto and Allianz. The company is
one of the India’s leading private life insurance companies and is ranked 2006 in
in a group and thus made more certain – small periodic contribution by the individuals
provide a fund out of which those who suffer losses may be reimbursed. In addition to
being a means to protect oneself, the Insurance Industry is an effective conduit for the
Industry is more than 150 years old. Today, it is monopolized by two PSU’s in their
common man, business houses, industries, agriculturists and other service providers.
Insurance not only provides protection for individual and industry through risk
coverage; it also mobilizes funds for economic activity, and encourages savings. Thus
The liberalization of the financial sector was started in 1991 and carried forward by
successive governments. These reforms were carried out in a phased manner and
the passage of the IRDA bill in December, 1999, the way has been paved for the entry
of private players into this long neglected aspect of the Indian economy.
However, the opening up of this sector does not mean that its character will undergo a
sea change. The public sector behemoths will continue to enjoy a huge market share.
It is up to the new players to device innovative strategies to both grab business from
the existing companies as well as expand the size of the pie itself.
The main benefits of this new competitive environment will be to the consumer, who
till now, has had to put up with shoddy products and even shoddier service. The new
entrants will look for new channels of distribution for their products, and banks will
play a very important part as the likely interfaces between the insurance companies
The report gives a brief background of the sector and proceeds to highlight the
performance of the Sales Manager. The benefits of a liberalized sector are
enumerated. The report also tried to identify the market potential and gives
information to how to convince people for insurance products and the strategies that
can be employed to exploit the same.
LIFE INSURANCE INDUSTRY IN INDIA
Many may not be aware that the life insurance industry of India
is a s old as it is in any other part of the world. The first Indian Life
Insurance Company was the Oriental life Insurance Company, which
was started in India in 1818 at Kolkata. A number of players (over 250
in life and about 100 in non-life) mainly with regional focus flourished
all across the country. However, the Government of India, concerned
by the unethical standards adopted by some players against the
consumers, nationalized the industry in two phases in 1956 (life) and
1972 (non-life). The insurance business of the country was then
brought under two public sector companies, Life Insurance Corporation
of India (LIC) and General Insurance Corporation of India (GIC).
The origin of insurance is very old. The time when we were not
even born; was has sought some sort of protection from the
unpredictable calamities of the nature. The basic urge in man to secure
himself against any form of risk and uncertainty led to the origin of
insurance.
IRDA:
The IRDA since its incorporation as a statutory body has been
framing regulations and registering the private sector insurance
companies. IRDA being an independent statutory body has put a
framework of globally compatible regulations .
INSURANCE MARKET IN INDIA
WINDS OF CHANGE
Reforms have marked the entry of many of the global insurance
majors into the Indian market in the form of joint ventures with Indian
companies. Some of the keys names are AIG, New York Life, Allianz,
Prudential, Standard Life, Sun Life Canada and Old Mutual. The entry
of new players has rejuvenated the erstwhile monopoly player LIC.
Which has responded to the competition in an admirable fashion by
launching new products and improving service standards.
Market Expansion :
There has been an overall expansion in the market. This has
been possible due to improved awareness levels thanks to the large
number of advertising campaigns launched by all the players. The
scope for expansion is still unlimited as virtually all the players are
concentrating on large cities and towns – except by LIC to an extent
there was no significant attempt to tap the rural markets.
Customer Service:
Not unexpectedly, this was one area that witnessed the most
significant change with the entry of new players. There is an attempt to
bring in international best practices in service and operational
efficiency though use of latest technologies. Advice and need based
selling is emerging through much better trained sales force and
advisors. There is improvement in response and turnaround times in
specific areas such as delivery of first policy receipt, policy document,
premium notice, final maturity payment, settlement of claims etc.
However, there is a long way to go and various customer surveys
indicate that the standards are still below customer expectation levels .
Channels of Distribution:
Till two years back, the only mode of distribution of life
insurance products was through Agents. While agents continue to be
the predominant distribution channel, today a number of innovative
alternative channels are being offered to customers. Some of them are
banc assurance, brokers, the internet and direct marketing. Though it is
too early to predict, the wide spread of bank branch network in India
could lead to banc assurance emerging as a significant distribution
mechanism.
The introduction of private players in the industry has added to
the colors in the dull industry. The initiatives taken by the private
players are very competitive and have given immense competition to
the on time monopoly of the market LIC. Since the advent of the
private players in the market the industry has seen new and innovative
steps taken by the players in this sector. The new players have
improved the service quality of the insurance. As a result LIC down the
years have seen the declining phase in its career. The market share was
distributed among the private players. LIC market share has decreased
from 95% (2002-03) to 82% (2004-05).
LIC 74.44
ICICI Prudential 12.35
Bajaj Allianz 7.28
HDFC Standard Life 2.37
Other ‘s 3.56
M ar ket Sh ar e of Li fe I n su r an ce Com pani es as of M ay 2007
CURRENT SCENARIO OF THE
INSURANCE INDUSTRY IN INDIA
CUSTOMER SERVICE
Consumers remain the most important centre of the insurance
sector. After the entry of the foreign players the industry is seeing a lot
of competition and thus improvement of the customer service in the
industry. Computerization of operations and updating of technology has
become imperative in the current scenario. Foreign players an bringing
in international best practices in service through use of latest
technologies. The one time monopoly of the LIC and its agents are now
going through a through revision and training programs to catch up
with the other private players.
DISTRIBUTION CHANNELS
Till date insurance agents still remain the main source through
which insurance products are sold. The concept is very well established
in the country like India but still the increasing use of other sources is
imperative. It therefore makes sense to look at well – balanced,
alternatives channels of distribution.
market are:
Direct Selling
Corporate Agents
Group Selling
Brokers and Cooperative Societies
Banc assurance
PRODUCT INNOVATION
STRATEGIC ALTERNATIVES
If one analyses the history of growth of the insurance industry
since reforms, it is marked by all- round growth of all players. More or
less all players have aggressively recruited and trained advisors,
appointed agents, launched new products, improved customer service
standards and revamped/expanded their distribution networks. Every
player would like the customers to believe that its service standards are
the best or that its agents are the most informed and ethical. In other
words, each company is trying to be ‘everything to everybody’. Some
players justify the above strategy on the basis that the Indian market is
huge and it can accommodate everybody. Still, in a market where it is
difficult to distinguish oneself sufficiently on service or any other
parameter to be able to charge a premium, it will lead to unmitigated
price competition to the detriment of all players. In the insurance
industry where large amounts of capital are required, this is risky.
While there is room for a few scale players with a finger in every
pie, it is profitable for the players to focus on different segments to
survive and thrive in a multi-firm open environment. While each
company has to choose its own unique positioning based on its unique
strengths.
• Variety-based Positioning
This type of positioning is based on varieties in products and
services rather than customer segments. It is a sensible strategy for
those companies who have distinctive advantages or strengths in
offering certain products and services.
In the insurance industry too, it is possible to achieve a unique
position by focusing on certain category of products. Through its
superior fund management capabilities, the insurance company can
deliver better returns on it investment-linked products and thereby for
itself a leadership position in this segment.
Then there is the entire category of pension products, which is
widely touted to have immense growth potential in India due to
imminent pension reforms. It is possible to achieve profitable
positioning by focusing and excelling in only pension products.
So we can conclude that, the size of the market has grown and
the size of the insurable population in India is indeed vast and the
existing players have managed to cover about one-fourth of it.
The falling interest rates, the collapse of many small –time
financial institutions, the scope for entering related areas like banking
and pensions in a bid for synergy and the promise of the e-commerce
are some of the other opportunities knocking at the doors of the
insurance majors.
Mission:
Vision:
To be the first choice insurer for customers.
To be the preferred employee for staff in the insurance industry.
To be the number one insurer for creating shareholder value.
SAM GHOSH, who was the CEO of Bajaj Allianz earlier has taken
over as country Manager and is also the CEO of Bajaj Allianz Life
Insurance Company .
In its first year of operations the company has acquired the NO. 1
status among the private non-life insurers. As on 31 s t March 2003,
Bajaj Allianz General Insurance maintained its leadership position by
garnering a premium income of Rs.300 Crores. Bajaj Allianz also
became one of the few companies to make a profit in its first full year
of operations. Bajaj Allianz made a profit after tax of Rs.9.6 crores.
History of Allianz
Documenting and researching its corporate history is part and
parcel of the corporate culture of Allianz AG.
The Allianz Center for Corporate History devotes itself to these tasks.
As a frequently used information center, it has evolved into the
company's "living memory".
Global Presence
Bajaj Allianz Life Insurance has also brought in the key executives,
to infuse greater thrust, new ideas, efficiency and professionalism to
impart state of the art servicing to the customers across the length and
breadth of the country.
Underwriting Philosophy
Claims Philosophy
The Bajaj Allianz team follows a service that aims at taking the
anxiety out of claims processing. They pride themselves on a friendly
and open approach. They are focused towards providing the customer a
hassle free and speedy claims processing. Their claims philosophy is
to:
Be flexible and settle fast
Ensure no claim file to be seen by more than 3 people
Check processes regularly against the global Allianz OPEX
(Operational Excellence) methodology
Customer Orientation
At Bajaj Allianz, the guiding principals are customer service and
client satisfaction. All the efforts are directed towards understanding
the culture, social environment and individual insurance requirements-
so that they can cater to all the customer’s varied needs.
Superior Technology
Their service methodology is tried, tested and Proven the world over
and involves:
Risk identification: Inspection
Risk analysis: Portfolio review and gap analysis.
Risk retention
Risk Transfer: To an insurer as well as reinsurer (as required)
Creation of need based products
Ongoing dialogue and proactively
As per the section 4 of IRDA Act' 1999, Insurance Regulatory and Development
Section 14 of IRDA Act, 1999 lays down the duties, powers and functions of IRDA..
(1) Subject to the provisions of this Act and any other law for the time being in force,
the Authority shall have the duty to regulate, promote and ensure orderly growth of
(2) Without prejudice to the generality of the provisions contained in sub- section (1),
(b) protection of the interests of the policy holders in matters concerning assigning of
surrender value of policy and other terms and conditions of contracts of insurance;
(c) specifying requisite qualifications, code of conduct and practical training for
intermediary or insurance intermediaries and agents;
(d) specifying the code of conduct for surveyors and loss assessors;
(e) promoting efficiency in the conduct of insurance business;
(f) promoting and regulating professional organizations connected with the insurance
and re-insurance business;
(g) levying fees and other charges for carrying out the purposes of this Act;
(h) calling for information from, undertaking inspection of, conducting enquiries and
investigations including audit of the insurers, intermediaries, insurance intermediaries
and other organizations connected with the insurance business;
(i) control and regulation of the rates, advantages, terms and conditions that may be
offered by insurers in respect of general insurance business not so controlled and
regulated by the Tariff Advisory Committee under section 64U of the Insurance Act,
1938 (4 of 1938);
(j) specifying the form and manner in which books of account shall be maintained and
statement of accounts shall be rendered by insurers and other insurance
intermediaries;
(k) regulating investment of funds by insurance companies;
(l) regulating maintenance of margin of solvency;
(m) adjudication of disputes between insurers and intermediaries or insurance
intermediaries;
(n) supervising the functioning of the Tariff Advisory Committee;
(o) specifying the percentage of premium income of the insurer to finance schemes
for promoting and regulating professional organizations referred to in clause (f);
(p) specifying the percentage of life insurance business and general insurance
business to be undertaken by the insurer in the rural or social sector; and
(q) exercising such other powers as may be prescribed
ULIP
• ULIP is a unique investment scheme from the Unit Trust of India, offering an
Insurance cover along with tax benefits and high returns.
• Unit linked insurance plan (ULIP) is life insurance solution that provides for the
benefits of protection and flexibility in investment. The investment is denoted as
units and is represented by the value that it has attained called as Net Asset Value
(NAV). The policy value at any time varies according to the value of the
underlying assets at the time.
The company ULIP funds were placed in ranked 1st, 3rd, on the basis of maximum
return since its inception.
Latest survey done by leading personal finance magazine outlook. In the earlier six
month ago in July BAJAJ ALLIANZ funds were first and second.
Gratuity, super annotation , key man insurance and for individual invest gain , cash
gain , child gain, Risk care, life time care , swarana vishranti , unit gain, unit gain sp,
Unit gain easy pension plan.
Capital multiplier plan, retirement income plan, child advantage plan, premium return
plan.
The Bajaj Allianz Life gain Plan comes with a host of features to
allow customer to have the best of all words – regular income for
customer and the added benefits of providing for loved ones too. This
is the perfect plan to take care of ongoing and future family expenses
like debts, expenses on children, living expenses, etc. It can also take
care of unforeseen expenses like accidents, illness. Hospitalization etc.
and provides a family with a safety net.
The premiums paid are invested in the Lifelong Gain Fund (based on
the allocation rate) and units are allocated depending on the offer price
of units for the fund. The value of the policy is the bid value of units
that a customer holds in the fund. The life insurance cover charges are
deducted through monthly cancellation of units and the fund
administration charge and fund management charge are priced in the
unit value.
Maturity Benefits:
On the life assured attaining age 100, the bid value of unit in the
fund will be paid out and the policy will terminate.
Full Withdrawal:
Life long Gain offers the customer the flexibility of the
withdrawals by surrendering all his units, anytime after 3 full
years’ premiums paid. The full withdrawals are paid out at the bid
value of units. On full withdrawal the policy will terminate.
Partial Withdrawal:
Key Features
Benefits
Death benefits
Guaranteed Survival Benefits
Maturity Benefits
Full Withdrawals
Partial Withdrawals
Bajaj Allianz Unit Gain Plus offers unmatched flexibility to suit the
policy according to the customer’s requirements.
Flexibility to Pay Top ups: The customer may have received a bonus or some
lump sum money. The customer can use that to increase his/her investments in
their policy.98% of any amount paid as top-up is allocated to their funds.
Flexibility to increase the level of Regular Premium
Unit Gain Plus offers the full flexibility of full as well as partial
withdrawals by surrendering units, anytime after 3 full years premium
are paid. The surrenders are paid put at the value of units, and there is
no surrender penalty on partial or full withdrawals after full 3 years
premiums are paid.
Key Features
Benefits
Death Benefits
Cash withdrawal option
Family Gain is a flexible investment plan with unique first of its Pure Stock Fund.
The investment in this ethical fund will specifically exclude companies dealing in
gambling, contests, liquor, entertainment (Films, TV etc.), hotels, banks and financial
institutions, thus suiting religious sentiments on investment guidelines.
Flexibility to:
• Manage your investments: 4 funds to choose from, with 3 free switches every
year
• Partial and full withdrawals after 3yrs.
• Pay top-ups.
• Reduce regular premium after 2 yrs.
• Manage your investments: 6 funds to choose from, with 3 free switches every
year
• Partial and full withdrawals after 3yrs.
• Flexibility to increase sum assured and pay top-ups
• Assured Protection – even if you miss payment of your premium after 3 yrs
• Additional Benefits:
o Accidental death and disability
o Critical illness and hospital cash
• Manage your investments: 6 funds to choose from, with 3 free switches every
year
• Partial and full withdrawals after 3yrs.
• Flexibility to increase sum assured and pay top-ups
• Assured Protection – even if you miss payment of your premium after 3 yrs
• Additional Benefits:
o Accidental death and disability
o Critical illness and hospital cash
New Unit Gain Premier
• 105% allocation
• Guaranteed life cover
• Manage your investments:
• 4 funds to choose from, with 3 free switches every year
Term Care
This plan not only offers the customer life insurance cover at a
low cost, but also provides for return of premiums on maturity. The
premiums returns at maturity will be equal to the single premium or the
sum total of equivalent annual premiums of the Economy Pack
(excluding extra premiums charged if any). In case of premature death
the policy term, the full sum Assured will be paid to the nominee.
The “Bajaj Allianz Term care” Plan offers the customer the
convenience of choosing between two premium payment options.
Regular Premium Payment: Premium payment throughout
the selected term.
Single Premium Payment: One time premium payment for
the selected term at commencement.
Apart from covering the risk of natural death, this plan also
provides the customer the option to choose up to 5 additional benefits.
The customer can select a specific combination of additional benefits
best suited to his/her needs, available in 4 attractive packages to
choose from.
I. Economy:
This is the basic plan, which is available for both the regular and
single premium payment options.
II. Protect : This pack comes with the following 3 in-built
additional benefits :
The Protect Pack is available with the regular premium payment option
only.
additional benefits :
a) Critical Illness Benefit.
b) Hospital cash Benefit. The health Pack is available with
IV. Total : This pack comes with the following 5 in-built additional
benefits :
a) Accidental Death Benefit.
b) Accidental Permanent Total/ Partial Disability Benefit.
c) Waiver of Premium Benefit (in case of accidental
permanent total disability)
d) Critical Illness benefit
e) Hospital Cash Benefit
The Total Pack is available with the regular premium payment option
only.
Benefits :
Accidental Death Benefit
Accidental Permanent Total /Partial Disability Benefit
Waiver of premium Benefit
Critical Illness Benefit
Tax Benefits
Surrender
Loans
LOAN PROTECTOR
Days of Grace
In case of non-payment of premiums, a grace period of 30 days
will be allowed for the yearly, half yearly and quarterly modes (15 days
for monthly mode). After that the policy will lapse.
Benefits :
Death Benefit
Premium Payment mode
Tax benefits
Surrender values/ paid up values
CHILD GAIN
III. The customers are also eligible for Tax benefits under Section 88
and Section 10 (10 D) of the Income Tax Act.
IV. Assuring Your Child’s Future In an uncertain world, the
prime interest of your child cannot be jeopardized in any way.
Which is why the Bajaj Allianz has built in some added benefits
in all their plans to protect the interests of your child’s future, by
counter insuring you- the policyholder.
Premiums
For the customer’s convenience they have provided three
Premium Payment Modes can be Yearly, Half yearly or Quarterly.
They also offer a Monthly Premium Payment Mode under
salary deduction schemes.
Surrender
They offer the customer the choice of surrendering the policy
provided three full years premium have been paid (Two years for
premium terms of 5 and 6 years). The guaranteed minimum surrender
value is 30% of all premiums paid excluding the first year premium and
excluding the premiums for premium waiver benefit and Family Income
benefit and additional benefit opted for. The guaranteed minimum
surrender value after the premium payment term will be the discounted
value of the outstanding installment payments discounted at 10 % p.a.
rate of interest.
Loans
Exclusions
Flexibility in Coverage :
All Bajaj Allianz, they believe I offering benefits and not just
products. They realize that customers are unique and their needs for
insurance vary with time. They therefore offer the customer the
flexibility of inclusion of coverage or exclusion of coverage at each
policy anniversary, subject to conditions relating to such inclusions and
exclusion. “Comprehensive Accident Protection” can be included and
excluded at each policy anniversary. Family Income Benefit, Critical
Illness benefit and Hospital Cash Benefit can be taken at inception
only. CI and HC can be reduced or excluded subsequently at any policy
anniversary. Once reduced or excluded, they cannot be increased or
included subsequently.
You’re Marriage.
The Birth of your First Child.
The Birth of the Second Child.
Choice Of Terms
Keeping the customer’s convenience in mind, Bajaj Allianz
offers the customer the widest range of terms : 15, 20, 25,and 30 years.
Additional Protection For The Customer need Their
Family
The customers have the option to add the following additional
benefits. Providing total protection against uncertainties .
Flexibility in Coverage
In Bajaj Allianz, they believe in the offering and not just
products. They realize that the customers are unique and their needs for
insurance vary with time. They therefore offer the customer the
flexibility of inclusion of coverage or exclusion of coverage at each
policy anniversary, subject to conditions relating to such inclusions and
exclusion. “Comprehensive Accident Protection” can be included and
excluded at each policy anniversary. Family Income Benefit, Critical
Illness Benefit and Hospital cash Benefit can be taken at inception
only. CI & HC can be reduced or excluded subsequently at any policy
anniversary. Once reduced or excluded, they be increased or included
subsequently.
Increase in Risk Coverage:
Every added responsibility in a person’s calls for increase in his/her
risk cover. Bajaj Allianz provides the customer the option to increase
coverage up to 50% of the basic Sum Assured on each of the following:
Happy moments on their life :
Your birth of your first child
The birth of the second child
Death Benefit:
In case of death during the term of the plan, the nominee will be
paid the Sum Assured (Minimum Guaranteed Amount) plus accrued
bonuses. I case of death of a minor (below age 7), the death benefit
will be the surrender value or Single Premium whichever is higher.
RISK CARE
This plan offers the customer life insurance cover at the lowest
possible cost for a selected term. It is an ideal option to cover their
near and dear ones against financial risks arising out of life’s
adversities – like death and permanent disability. In the case of pre-
mature death during the term, the Sum Assured is paid to the nominee.
There are no survival benefits under this plan.
Economy:
This is the basic plan, which is available for both the regular and
single premium payment options.
The total Pack is available with the regular premium payment option
only.
Benefits
Premium Waiver Benefit
Family Income Benefit
Option to Purchase future Insurance
Exclusions
This plan provides you with the comfort that your near and dear
ones will continue to live their life without financial worries, even
when you are not around.
PENSION PLANS
SWARNA VISHRANTI
You have been working hard. You’re going to retire one day,
How do you see your retirement? Traveling Golfing? Turning a hobby
into a second career or volunteering for a noble cause or simply
spending more time with your family.
In retirement, how you choose to spend your time is now up to
you. It’s also up to you to ensure your retirement income lasts as long
you do. The decisions you make about your money today should be
flexible enough to accommodate your changing needs. Taking charge of
your olden years are golden years.
c) Term Cover :
The plan works in two parts - The deferment period and the
annuity period. During the deferment period, the plan provided
valuable life cover and builds up the funds required to purchase the
immediate annuity. The deferment period ends at the vesting date. The
customers are free to choose their age of retirement (vesting date)
between 45 and 70 years.
1. The Sum Assured along with all accrued bonuses will be used
to purchase an immediate annuity. The immediate will be
purchased at rates prevailing at that point of time.
2. Option to take lump sum: The customers have the option to take
up to 33% of Sum Assured plus accrued bonuses on the vesting
date as a lump sum. This amount would be tax in their hand, as
per current tax laws. The balance amount will be used to
purchase an immediate annuity.
3. Open Market Option: You have the option to purchase an
immediate annuity from Bajaj Allianz or from any other
company. If the immediate annuity is purchased from Bajaj
Allianz, the amount available for purchased of annuity will be up
to 2% At present, they offer their immediate annuity plan for
life, Swarna Raksha, tied to this plan.
4. The minimum installment of annuity from Bajaj
Allianz is Rs.1000/-. The annuity mode may be changed to
make each installment more than the minimum requirement. If it
is still below the minimum, the Sum Assured + Accrued Bonuses
would be paid .
Flexibility in Coverage
You have been working hard. You’re going to retire one day.
How do you see your retirement? Traveling? Golfing? Turning a hobby
into a second career or volunteering for a noble cause or simply
spending more time with your family. In retirement, how you choose to
spend your time is now upto you. Its also upto you to ensure your
retirement income lasts as long as you do. The decisions you make
about your money today should be flexible enough to accommodate
your changing needs. Taking charge ensures that your olden years are
your golden years.
The plan works in two parts – the deferment period and the
annuity period. During the deferment period, the plan builds up the
funds required to purchase the immediate annuity. The deferment
period ends at the vesting date. You are free to choose your age of
retirement (vesting date) between 45 and 70 years.
The benefits on Vesting Date (the date you choose to retire)
1. The Account Value as on the vesting date will be used to
purchase an immediate annuity. The immediate annuity will be
purchased at rates prevailing at that point of time.
2. Option to take lump sum: You have the option to take up to 1/3 r d
of the account value on the vesting date as a lump sum. This
amount would be tax free in your hand, as per current tax laws.
The balance amount will be used to purchase an immediate
annuity.
3. Open Market Option: You have the option to purchase an
immediate annuity from Bajaj Allianz or from any other
company. If the immediate annuity is purchased from Bajaj
Allianz, the amount available for purchase of the annuity will be
market up by 2%.
4. The minimum installment of annuity from Bajaj Allianz is
Rs.1000/-. The annuity frequency may be changed to make each
installment more than the minimum requirement. If it still below
the minimum, the Account Value may be utilized to purchase an
immediate annuity from any other company in the a open market
as per your choice, or paid in lump sum, if permissible, subject
to the prevailing tax laws.
The “Bajaj Allianz Unit Gain Life Pension” Plan with Bajaj
Allianz, you can take control of your future and ensure a retirement
you can look forward to. This plan has been designed to take care of
your retirement and insurance needs, thereby providing you with a
comprehensive solution for a lifetime.
There are two packages to choose from:
UnitGain Life Pension Regular Premium
UnitGain Life Pension Single Premium
Annuity Options
Female Lives The annuity rates for female lives shall be the
corresponding annuity rate for a 4 year younger male.
DISTRIBUTION CHANNEL
Bajaj Allianz General Insurance Company Limited is a joint
venture company between Bajaj Auto Limited, India’s leading
insurance and financial services group. Bajaj Allianz General
METHODS-
PRIMARY DATA
SECONDARY DATA
SAMPLE SIZE:-
SAMPLE COMPOSITION
Youth
Executives
Serviceman
Business persons
RESEARCH DESIGN:
A research design provides the framework to be used as a guide
in collecting and analyzing data.
Descriptive Research :
Market survey is one of the best example of descriptive research.
This is a one shot research study at a given point of time, and consists
of a sample of the population of interest. Its advantages are that it
gives a good overall picture of the position at a given time. It can cover
many variables of interest, and is not affected by the movements of
elements in the sample, because other elements can be substituted for
them.
DATA ANALYSIS:-
40
Yes
No
60
Q.2.Do you know about the Unit Linked Insurance Product of life insurance
companies?
Knowledge of ULIP
Yes
30%
Yes
No
No
70%
Q.3.WHAT IS YOUR MONTHLY INCOME?
above
than
60000.
10% 20000. 20000
50% 20000-40000
40000-
60000. 40000-60000
10% above than 60000
20000-
40000.
30%
No
40%
Yes
No
Yes
60%
Q.5.Why you invested in life insurance?
Saving Child
Saving &
15% Education
Tax Benefit
36% 5%
Protection
(Risk
Protection Coverage)
& Saving 17%
27%
Q.6.Which company comes to your mind while thinking of life insurance? Write
any five, put first which comes first in mind and similarly second and third,
fourth and fifth.
100%
80%
Percentage of 60%
Respondents 40%
20%
0%
I II III IV V
Place
Money
Back Whole Life
30% 35%
Multiplier Endowment
15% 20%
ON LINE.
5%
AGENTS
DIRECT
FROM BANKS
COMPAN
DIRECT FROM
Y. 10%
AGENTS. COMPANY
BANKS. 60% ON LINE
25%
POLICIES
SWOT ANALYSIS:
Environmental Scan
Weaknesses Opportunities
Strength Threats
SWOT Matrix
Strengths
Customer loyalty
Product Quality
Weaknesses
Insufficient product promotion
Opportunity
Allianz Bajaj adds complete suite of group insurance
products to its product Portfolio
Threat
Emergence of substitute products
Resistance to change
During my report I found some limitations which are due to following reasons-
Lack of funds.
Lack of awareness.
Lack of time.
The consumer behavior is more attitudes based, they are unwilling to differentiate
between the different insurance providers and they remain biased in their
purchasing.
Findings
• Ulip product still not popular in customer because due to lack of awareness.
• Bus stop, Airport, Railway is the best medium to create awareness relevant to
the product.
Bajaj Allianz is leading insurance company in India. Today customer like to invest
in ULIP scheme because today customer are more witty and see insurance as
investment and features of ULIP offers unexpected returns. Customer get rider like
critical illness, hospital claim, accidental Claim.
Other insurance player also have ULIP product but Bajaj Allianz have wide range
of product in ULIP like Unit plus, Medic gain , pension gain , Child gain etc. Despite
such feature ULIP scheme still not popular so requirement of Advertisement and
create customer awareness about Ulip product.
QUESTIONNAIRE
PERSONAL DETAILS
1) Yes 2) No
1) Yes 2) No
1)
Yes
2)
No
1) Yes 2) No
Q6. Do you know about the Unit Linked Insurance Product of life insurance
companies?
1) Yes 2) No
1) Yes 2) No
1. Health 2. Pension
3. Life insurance
Q11. Which Company comes to your mind while thinking of life insurance?
1) ___________ 2) ________
3) __________ 4) ________
Business Standard
LIFE INSURERS
Websites
Life Insurance Corporation of
www.licindia.com
India
ICICI Prudential Life Insurance
www.iciciprulife.com
Co. Limited
HDFC Standard Life Insurance
www.hdfcinsurance.com
Co. Limited
Bajaj Allianz Life Insurance Co.
www.bajajallianz.co.in
Limited