QUESTIONNAIRE FOR LUANCHING

GODREJ HERSHEY

SECTION ON DEMOGRAPHICS

Q1 What is your name?

___________________________________________________________

Q2 How old are you?

 0-16
 17-25
 26-35
 36-45
 45-59
 60+

Q3 Gender:
 Male
 Female

Q4 What is your occupation?

____________________________________________________________

Q5 Where do you live?

____________________________________________________________
____________________________________________________________
____________________________________________________________

Q6 Marital status?
 Married
 Divorced
 Single
 In a relationship
 SECTION ON PRODUCT

Q7 Would you be interested in trying a new chocolate bar?

 Yes
 No
Q8 How often do you buy chocolate bars?
 0-3 times a week
 4-6 times a week
 7-9 times a week
 10+

Q9 What’s your favourite brand of chocolate bar?

 Cadbury
 Nestle
 Other (please specify)

Q10 How much would you be willing to pay for a standard size bar of chocolate?
 Rs. 0-5
 Rs. 5-10
 Rs.10-15
 Rs.15-20
 Rs. 25+

Q11 Which of these contents do you prefer in a chocolate bar?

 Chocolate
 Toffee
 Nuts Fruit
 Biscuit
 Caramel
 Other (please
specify)

Q12 Where do you usually buy chocolate bars? (tick all that apply to you)
 Kirana Shops
 General Stores
 Medical Stores
 Malls
 Supermarkets
 Other (please specify)

Q13 What are the occasions you eat chocolate?

 Festivals/special occasions
 Stress Buster
 For pleasure
 As a dessert
 Other (please specify)

Q14 Would you prefer to gift or receive Chocolates as a substitute for Traditional Indian Sweets on
occasions such as Diwali, Holi, Birthdays, etc?

Q15 What are the reasons that you would associate with while gifting chocolates?
 Higher shelf life than sweets
 Easy to carry
 Loved by everybody
 Cheaper
 Other (please specify)

Q16 How would you prefer to have chocolates packaged for gift occasions?
 Current packaging is perfect
 Traditional Indian Sweets Packaging (Red colour design box)
 It’s not important for me

Q17 If you were given a chance to prepare a new variety of chocolates what would you make?
I.e. any new flavours or ingredients that you wish for in chocolate?

Q18 What is the Pack size of chocolate preferred by you?

 Small
 Big
 Family Pack
 SECTION ON ADVERTISING

Q19 What form of advertising draws your attention most?

 TV
 Radio
 Posters
 Free Samples
 Leaflets
 Newspaper
 Other (please specify)

Q20 What special offers do you prefer?

 Buy one get one free
 50% extra free
 Buy two for the price of one
 Other (please specify)

Q21 What is it that attracts you to trying a new chocolate bar?

 Price
 Packaging
 Recommendation from friends or family
 Picture of the product on an advertisement (eg TV advertisement)
 Other (please specify)

Q22 Would you be interested in trying a new Chocolate bar?

 Yes
 No

Q23 Do you usually try new chocolate products on the market as a matter of course or do you have to
be attracted in some other way?

Q24 Do you tend to stick to buying the products of one brand name or do you buy from several
brand names?

Q25 Are you more likely to try a new product from a well established brand name than an un-
established brand name? Why?