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  • Kand'Or

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    BrandTailors
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    BrandTailors was approached with a brief for creating the new brand's visual identity and package design. Analysis made upon the main chocolate market players highlighted the lack of focus on hazelnut chocolate countlines. Package design was created around the main product ingredient, that is also the main brand differentiator - the impressive amount of hazelnuts in a chocolate countline.

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    BrandTailors was approached with a brief for creating the new brand's visual identity and package design. Analysis made upon the main chocolate market players highlighted the lack of focus on hazelnut chocolate countlines. Package design was created around the main product ingredient, that is also the main brand differentiator - the impressive amount of hazelnuts in a chocolate countline.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    111 vizualizări2 pagini

    Kand'Or

    Încărcat de

    BrandTailors
    BrandTailors was approached with a brief for creating the new brand's visual identity and package design. Analysis made upon the main chocolate market players highlighted the lack of focus on hazelnut chocolate countlines. Package design was created around the main product ingredient, that is also the main brand differentiator - the impressive amount of hazelnuts in a chocolate countline.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    Case study

    Kand’or / Chocolate-covered hazelnuts

    Visual identity Package design

    See more photos on Flickr

    Context
    At the end of 2010, Kandia Dulce went through a process of reviewing its brands and products portfolio.
    This thorough analisys highlighted the opportunity of entering a new chocolate market sub-segment, by
    introducing two new SKUs: a hazelnuts milk chocolate countiline and a hazelnuts dark chocolate countline.

    In this respect, Kandia Dulce management team thought of creating a new brand to accommodate the newly
    developed product line. After deciding upon “Kand’or” brand name to be strongly endorsed by Kandia,
    BrandTailors was approached with a brief for creating the new brand’s visual identity and package design.

    Solution
    The results of an analysis made upon the main chocolate market players highlighted the lack of focus on
    hazelnut chocolate countlines, although most of the reputed chocolate brands portfolios were covering the
    ingredient chocolate sub-segment (peanuts, hazelnuts or raisins inclusions).

    This is the reason why BrandTailors team created Kand’or package design as a tribute to the brand positioning
    statement - “chocolate-covered hazelnuts”. As the endorsement with Kandia was supposed to guarantee
    for the chocolate’s quality and exquisite taste, the package design was created around the main product
    ingredient, that is also the main brand differentiator - the impressive amount of hazelnuts one can experience
    in a chocolate countline.

    www.brandtailors.com
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    “ The organic shapes illustrating the brand’s visual language were
    designed to support the brand’s positioning in the premium price
    segment of the chocolate market, whereas the decision to keep
    the graphics as simple as possible puts forward a single-minded
    and differentiating idea - the high content of hazelnuts in Kand’Or Melania Nemeș
    chocolate countline.  Senior Brand Designer

    Contributions:
    ”
    Creative concept and graphic development - Melania Nemeș

    Project Management - Cristina Ionescu

    Image retouching and printing preproduction - Mihai Părpălea

    Services:
    Visual identity

    Package design

    Project implementation started in February 2011.

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