Courtney copywriter

Taddonio

Working with
o
r
d
i s what I do.
 Print

Here’s my keyboard. Can you tell I use it a lot?

I type, I scribble, I write, I doodle.
I twist words at my will. Being a copywriter means I get to utilize my
passion for words within the greater context of big ideas. It means tying
together large concepts into smart executions. Copywriting is conveying
a distinct and interesting message about a brand to the viewer.
Courtney copywriter
Taddonio portfolio http://ctaddonio.carbonmade.com
contact 267.346.8584 • ctaddonio@gmail.com
fun facts I lived in France and dream of returning.
I’ve been a dancer since I was two.
My ears are pierced completely unevenly.
experience Tierney Communications
Copywriting Intern, June-August 2009 (Philadelphia, PA)
• Concepted and wrote print and radio copy for clients such
as TD Bank, PECO, Independence Blue Cross and Bayer
Environmental Science
• Wrote and produced two :60 radio spots for TD Bank
• Created fully-integrated advertising and PR campaign for the
National Foundation for Celiac Awareness with other interns
skills Familiar with both P.C. and Mac Platforms, Microsoft Office, Adobe
InDesign and Adobe Photoshop
The Martin Agency Conversational French
Student Workshop Participant, June 2009 (Richmond,VA)
• Selected from applicants nationwide to be one of 15 student
participants
education S.I. Newhouse School of Public Communications
Syracuse University
• Attended numerous lectures from professionals in the industry Major: Creative Advertising
• Worked with team of students to create and present a campaign Minors: French and Marketing
for the American Cancer Society including research, strategy, media Bachelor of Science, May 2010
planning and creative executions GPA 3.8

CONJONXION Advertising Agency honors First Place: AAF NSAC District 2, State Farm “Real Moments”
Campaign May 2010
Advertising Intern, January-April 2009 (Strasbourg, France)
• Participated in client and departmental meetings, including creative First Place: GM&U National Marketing Challenge December 2009
and management Founder’s Scholar
• Assisted with brand research to determine positioning and optimal Dean’s List
media outlets
• Communicated with members of different departments and activities Phi Sigma Pi National Honor Fraternity, Beta Epsilon Chapter
increased usage of the French language Copywriter at The NewHouse: Syracuse University’s Student-
Run Ad Agency
MANNA (Metropolitan Area Neighborhood Nutrition Newhouse School Peer Adviser
Alliance) T.A.P.: Totally Artistic Percussion, a tap dance group
Public Relations Intern, May-August 2008 (Philadelphia, PA)
DanceWorks
• Worked within the Communications and Events Department
• Wrote stories for and designed monthly e-newsletters as well as S.U. Abroad Program in Strasbourg, France, Spring 2009
updated this not-for-profit organization’s website
• Created press releases and media alerts for events, organized print
media and assisted with event planning and preparations

I’ve also worked

• in a bookstore • as a camp counselor
• in a medical records office • in a billing office
Mr. Goodbar Print
Print
Mr. Goodbar
Mr. Goodbar Web

Mr. Right is irresistible,

sweet,
and 85 years old.
These strategically placed banner ads
complement the print pieces and will grab
attention for this often forgotten candy bar.

He s pretty tempting ,
for an 85 year old.
Print
Borders
Keurig Print & Transit
Transit
Keurig
Café Brant Print
2-page spread

I was inspired by this little café across the

street from where I lived in Strasbourg,
France. I was struck by the cozy, inviting
nature of the café and created these pieces
to emphasize that warmth. They are targeted
towards other American students living in a
foreign country for the first time.
Print
Café Brant
2-page spread
Café Brant Print

Come see why the French

don’t use takeout coffee cups.

re
Café
he

cu
ltu
re s co
llide
san s snobbery. Brant
ce
11 P ran
lace de rg F
l’Université Strasbou
 Print
Café Brant

m a s t ered
n ’t q u ite i re?”
Have f “ s avo i r- f a
t o e.
the ar r eal l y c a r
o n ’t
We d

Café
Brant
Where cultures collide sans snobbery.
ce
11 P ran
lace de rg F
l’Université Strasbou
GM+U Web Banners I worked as a copywriter with a group of several
others on a national competition for the GM+U
College Discount Program. We faced the task of
creating a fully integrated campaign for the program
targeting college students and recent grads. Out of
the 77 schools that applied, we took top prize after
presenting our “The real world. Easier.” campaign to
GM Executives in Detroit.

GM gets that college students are broke.

That’s why they offer the discount. By poking
fun at the little things college kids do to
save a buck, these banner ads always remind
consumers that GM saves you more.
Website Redesign
GM+U

Our website redesign

features rotating
banner ads on
the bottom of the
screen. The top is an
interactive monologue,
written in the language
that the target can
relate to, with specific
word linking to
different pages, for
example “real world”
links to “home.”
 GM+U Microsite: Contest & Direct Email

The sticker in the upper right hand corner of the website is the
link to the microsite that we’ve created. “That Stingy Guy” contest
is one of several promotions we developed to engage the target.

In order to reach parents, our secondary target, we created

an email template so that students can tell their parents
about the GM+U discount. This new spin on direct email
avoids the risk of getting sent straight to the spam folder.
 Microsite: iPhone App
GM+U

Our iPhone app

GM+U Microsite: Pix Messaging

Students can send their friends, through texting or

email, condolences about their recent monetary
losses with these sympathy e-cards and pix messages.
Social Media
GM+U

On the Facebook and Twitter profiles for

GM+U, students can post or Tweet to
ask for money saving tips or share their
Stingy Friend stories. 
Rosamond Gifford Zoo Outdoor
Outdoor
Rosamond Gifford Zoo
Godiva Print

You can’t just let this one

sit here looking so lonely.

GODIVA
no occasion necessary.
Print
Godiva
State Farm Print
As a copywriter on the Syracuse University 2010 AAF NSAC
team, I was an integral part of the creation of the State Farm “Real
Moments” campaign. We won first place in District 2 Competition.

NICE MERGE THERE, I SWEAR

CAPTAIN MINIVAN. I PUT IT IN REVERSE.
FROM WORKED UP TO WORKED OUT,
STATE FARM IS THERE. FROM ON EDGE TO AT EASE,
Find the agent who can help you at www.StateFarm.com/RealMoments STATE FARM IS THERE.
Find the agent that can help you at www.StateFarm.com/RealMoment s
Print
State Farm
State Farm Web, Mobile & Outdoor
To the left is a QR (Quick Response) code,
a barcode-like image used to send messages
and retrieve information. The code will
MOTHERF
4:06 PM be printed on key-chains and decals to be
State Farm placed in a Young Adult’s car. State Farm app
calling...
users can take a picture of the barcode and
immediately be connected to State Farm’s FROM BREAKDOWN TO BACK ON TRACK,
STATE FARM IS THERE.
24/7 Good Neighbor Support Team. Find the agent who can help you at www.StateFarm.com/RealMoments

End Call Like the print ads, the web

banners and billboards
embody how Young Adults
react to what seems like the
end of the world.
 Direct Mail & Social Media
State Farm

THE
FREAK OUT FACE
Recent Tags Accidents aren’t the only time you freak out. Tag your friends when you catch
them losing it, and the best reaction will be used in a future State Farm
Campaign.15 seconds of fame can make even the most embarrassing pictures
worth it. At least we think it can.

STEP 1:
Find a picture with your friend in
total freak out mode.

STEP 2:
Tag it!

Consumers who signed up for Auto STEP 3:

insurance will receive an insert in State Click “Submit” for a chance to
Farm’s traditional mailings that explains see your friend’s face in a
future State Farm ad.
Renters insurance through a fun flow chart.

The Facebook “Freak-Out Face”

application gives users the option of
tagging their friends in photos where they
are freaking out. Users can interact with
the campaign by following the State Farm
Daily Excuses Twitter page and posting
their own. Great accident-related excuses
and photos may appear in the campaign.
State Farm Microsite The microsite we created,
StateFarm.com/RealMoments, will
connect State Farm to Young Adults.

What you do need to know:

Insurance may be complicated, but
it’s crucial to know at least the basics.
On this page, consumers will get a
brief overview of what needs to be
understood.

What you don’t need to know:

In an effort to prove State Farm
understands the target’s attitude
toward insurance, this page cleverly
conveys all the complexities of
insurance that an agent handles.
 Microsite
State Farm
agent R ap SheetS:
Agents are integral to the State Farm model
so it’s only logical to dedicate a portion of the
microsite to them. On this page, the target can
search for an agent based on both location and
personal characteristics.

auto Quote:
This application makes getting an auto
quote engaging. The user enters his or her
information while building their car through
the game. Throughout the process, the
user also learns more about the factors that
influence how a quote is determined.