Annotated Outline and Reference List

By Group 2
Jessie Koenig, Adnan Khan, Robert LaLonde, Andrew Torris
EDD 9200 CRN 36156
Trends and Issues: Society, the Individual, and the Professions

Nova Southeastern University

April 24, 2011
I. Introduction: Commerical Social Media Use
Andrejevic, M.. (2011). Surveillance and alienation in the online economy.
Surveillance & Society, 8(3), 278-287. Retrieved April 20, 2011, from
Criminal Justice Periodicals. (Document ID: 2289314951).
This article examines the negative aspects of Social Networking Systems. Companies
use commercial surveillance to check on user information and mine user data to
exploit and manipulate the consumers in a variety of ways. This article predicts that in
the future SNS companies may benefit economically from the content that the
consumers create. The article also discusses the alienation that increased SNS access
may create. As users become more involved in the cyber world, they become less
involved in the current physical world. In all, this article is an interesting examination
of the darker side of SNS.

Annibell, B.. (2010). The Future State of Collaboration. Public Manager, 39(4), 11-
13. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID:
2287440261).
This article examines the future of how individuals will use SNS for collaboration. It
discusses the innovation that is quickly moving forward and how companies need to
harness the open concept so that individuals and companies can benefit from the
interactive methods of where users and businesses work hand in hand. Younger users
will continue to interact with the latest technology as they demonstrate brand loyalty
and collaboration with other users. However, companies will need to be more
transparent as they move into the future so that customers are able to trust their
interactions.

Anonymous, . The Revolution Will Be Shared: Social Media and Innovation. (2011).
Research Technology Management, 54(1), 64-66. Retrieved April 1, 2011,
from ABI/INFORM Global. (Document ID: 2252176021).
This article discusses the power of crowdsourcing: using the wisdom of the masses to
help create and develop ideas with in a company. Harnessing multiple sources of
information as consultants will allow a company to grow in a positive direction if the
employees and consumers are interacting wtih SNS.

Daniasa, C., Tomita, V., Stuparu, D., & Stanciu, M.. (2010). The mechanisms of the
influence of viral marketing in social media. Economics, Management and
Financial Markets, 5(3), 278-282. Retrieved April 11, 2011, from
ABI/INFORM Global. (Document ID: 2201893081).
This article examines viral marketing and how collaborative SNS programs can
spread product awareness in a very short amount of time. Mass media methods of
sharing information were not nearly as expedient as SNS. The future of marketing lies
in the collaborative SNS where users and companies can work together to understand
each other better.

Hoffman, D., & Fodor, M.. (2010). Can You Measure the ROI of Your Social Media
Marketing? MIT Sloan Management Review, 52(1), 41-49. Retrieved April 12,
2011, from ABI/INFORM Global. (Document ID: 2160222301).
This article examines the Return of Investment that companies can make if they
clearly track the investment money put into SNS. This article demonstrates why a
company should invest in SNS and how it can find areas for return of the money
invested. It provides specific examples of current companies and which SNS
 programs they used to increase their interaction. The digital tracking of brand
awareness, word of mouth advertising, and brand engagement demonstrates how
collaborative the current society has become.

IBM; IBM Introduces Cloud-Based Social Media Analytics Capabilities for

marketers. (2011, April). Investment Weekly News,410. Retrieved April 19,
2011, from Banking Information Source. (Document ID: 2305904581).
As of April, 2011, IBM launched a new program aimed at helping clients be able to
digitally track and monitor interactions on social media services. This allows a
company to identify customer demographics and more easily target that customer
with specific information. The article seemed to demonstrate that the new program
will be highly recommended by users.

Rose, C.. (2011). The security implications of ubiquitous social media. International
Journal of Management and Information Systems, 15(1), 35-40. Retrieved
April 12, 2011, from ABI/INFORM Global. (Document ID: 2286115801).
With increased access to internet and social media services, hackers, thieves, and other
unsavory characters re able to access a person's private information stored online.
This article warns that users should change privacy settings and organize materials in
such a way that others would not be able to access. This article comments on the lack
of security among younger students who are happy to use location services to "check
in" to various location, providing an opportunity for thieves to know they are gone. IT
also provides some very strong tips about how to avoid scams or other problems
online.

II. Education Introduction about teen use of social media

Lenhart, A. (2009, April 10). Teens and social media. Retrieved from
http://isites.harvard.edu/fs/docs/icb.topic786630.files/Teens%20Social
%20Media%20and%20Health%20-%20NYPH%20Dept%20Pew
%20Internet.pdf.
The author notes that 77% of American teens go online at school, 66% go online
daily, 71% own a cell phone, 60% have a desktop or laptop computer and 55% own a
portable gaming device. These percentages have increased over the years. For
example cell phone owners: 45% of 12-17 year olds had them in 2004, 63% in 2006
and 71% in early 2008. Also, 65% of teens have a profile on a social networking site.
22% of teens go online to look for information about a health topic that’s hard to talk
about like drug use, sexual health or depression.

A. Reasons for social media in education

Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010, February 3). Social
media and young adults . Retrieved from
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-
Adults.aspx
Facebook is the most popular social media tool used by young adults according to
a report from Pew Research Center’s Internet & American Life Project. Blogging
has declined with young adults, who prefer status updates on social networking
sites.

Anonymous (2010). Educators slow to adopt social media. Community College

Journal, 81(1), Retrieved from
 http://proquest.umi.com.ezproxylocal.library.nova.edu/pqdweb?
did=2149674931&sid=2&Fmt=3&clientId=17038&RQT=309&VName=PQD
Social media encourages critical thinking allowing students to manipulate
information on many levels. Social media provides a venue for the less outspoken
and a means for students to interact with teachers outside of class.

Couros, G. (2011, March 24). Why social media can and is changing education.
Retrieved from http://georgecouros.ca/blog/archives/1860
The author puts forward five reasons why social media is and can be used in
education: 1) It’s free, 2) It cuts down on isolation, 3) It can build tolerances and
understandings of diverse cultures, 4) It can amplify passions and 5) It can help
make education more open

B. Top Choice
Kassissieh, R. (2011, April 4). The best social media tool for the classroom.
Retrieved from http://www.edsocialmedia.com/2011/04/the-best-social-
media-tool-for-the-classroom/
The author pinpoints online discussions forums as the best social media tool for
use in the classroom. The author believes this because classroom forums are
democratic, collaborative, private, topical, multi-modal and diverse. Forums are
also peer-reviewed. Other social media tools can be appropriate in education when
used right.

C. Examples
Koenig, D. (2011, Spring). Social media in the schoolhouse. Teaching Tolerance,
39, Retrieved from http://www.tolerance.org/magazine/number-39-spring-
2011/social-media-schoolhouse
The author describes a classroom setting where students utilize Google Docs to
collaborate while rewriting the classic fairy tale Red Riding Hood. Facebook is
used by students outside of school, while it is blocked in all schools in the district.

Bill, D. (2009, May 5). Why social media matters. Retrieved from
http://www.edsocialmedia.com/2009/05/why-social-media-matters/
Teacher used twitter as a means of observing how his Latin students completed an
assignment. They were asked to translate a certain text and collaborate via twitter.

D. Challenges
Koenig, D. (2011, Spring). Social media in the schoolhouse. Teaching Tolerance,
39, Retrieved from http://www.tolerance.org/magazine/number-39-spring-
2011/social-media-schoolhouse
Tolerance may not be a product of more social media in education. There may be
more tolerance in homogenous groups but not to different groups. This can apply
to “hate groups” as well.

E. Schools are blocking sites like Facebook and Twitter.

Ray, B. (2010, November 3). Guest blog: making the case for social media in
education. Retrieved from http://www.edutopia.org/social-media-case-
education-edchat-steve-johnson
The author points out that educators need to be the guides in using social media
responsibly. Filters in schools restrict the use of many social media tools. The
 author contends the filters will be gone within five years. Social media can be the
“first impression” that people see of other people.

III. Social Media and the Family

A. The Challenge of Poverty
Bauer, A & Hassan, R. (2008, November 2), The World Bank’s New Poverty
Data: Implications for the Asian Development Bank, Retrieved from
http://www.adb.org/Documents/Presentations/New-Poverty-
Estimates/Poverty-Data-Implications.pdf
The Author has sifted through thousands of research documents to arrive at a
comprehensive analysis about poverty and its implications for the future in the
context of both the Asian Development Bank as well as the Global marketplace.
Their work has profound consequences for futurists envisioning a developing
world twenty to forty years from now.

B. The Future of Terror

Hamilton, L & Ciluffo, F. (2007, January 25), Report of the Future of Terrorism
Task Force, Retrieved from http://www.dhs.gov/xlibrary/assets/hsac-future-
terrorism-010107.pdf
The Authors have outlined their analysis of the factors leading to the 9-11 attacks
in the United States, along with stark predictions of the future. Their brutally
honest assessment is a wake up call to the masses which must continually be
conscious of a dedicated and ruthless enemy willing and able to strike within or
outside their shores.

C. The Crises in the Developing World

Johnson, T. (2009, April 3), IMF and World Bank reports predict bleak future for
Africa, Retrieved from //http://www.globalresearch.ca/index.php?
context=va&aid=13016//
Johnson makes no apologies for his straightforward and honest approach to the
multitudes of crises and challenges facing Africa and the developing world. His
thesis concludes a dismal outlook for the future of the world’s poorest nations. He
enjoys credibility in his assessments as most of the data he uses in his summary
are derived from statistics provided by the IMF and the World Bank.

D. The future of Population Growth

Kimball, J. (2011, March 3), Human Population Growth, Retrieved from
http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/P/Populations.html#Pr
edicting_Future_Population_Size
The Author delivers a robust and concise commentary on the future of the world’s
populations focusing on birth and mortality rates, marriage and divorce statistics,
and immigration patterns after assessing data from a variety of different sources
and channels. His analysis provides a fresh perspective especially useful for
futurists envisioning a strategic vision for the years to come.

E. The Future of the Family

Stevens, B. (2008, December 19), The Future of the Family to 2030, Retrieved
from http://www.oecd.org/dataoecd/11/34/42551944.pdf
Steven’s thorough and complete summary is a gift to social policy makers
interested in long term planning and strategizing. His work includes detailed
 analysis on housing, health, work, welfare, leisure, migration, finance, economy,
and technology as they relate to the structure of the family of the future.

IV. Introduction to the future of political social media

Silverman, Matt. The Future of Social Media and Politics. Retrieved April 14, 2011,
from http:mashable.com/2010/11/01/future-social-media-politics/
The author outlines some future trends in social media as it pertains to the United
States and international political spectrum and the various social media tools
available. The author explains that tools like twitter and facebook have had profound
effects on particular events, political movements and political campaigns. The author
contends that social media brings a political voice to more people, extends and
expands transparency and credibility in the politics, and will ultimately improve
public service. The author notes, "The importance of utilizing social channels can’t be
understated. If you want to compete in today’s online political world, dedicate
resources appropriately, and stick with it."

A. The Opening of Facebook

Abram, Carolyn, Welcome to Facebook Everyone. Retrieved April 16, 2011, from
http://blog.facebook.com/blog.php?post=2210227130
This blog post was the first official announcement from Facebook of the opening
of availability from select groups of membership in Facebook to fully open
membership, noting that, 'This includes your friends who graduated pre-Facebook
(yes, there was such a time), your friends who don't have school or work email
addresses, and your friends whose schools don't give out email addresses. Now
you can all connect" (para. 3)

B. SNS as a political force

Kim, Y (2011). The contribution of social network sites to exposure to political
difference: The relationships among SNSs, online political messaging, and
exposure to cross-cutting perspectives, Computers in Human Behavior (27),
971-977. DOI: 10.1016/j.chb.2010.12.001.
The author examines the effects and influences that social network sites (sns) have
on political influence, messaging and individuals exposure to partisan messages
outside of one's own political viewpoint. The results of the study indicate that
SNS do have a positive effect on the expansion of political information
availability to the individual and that to some extent a person will limit their
expose to counter-partisan messages in the us of SNS. The author notes that
"While this study hypothesized that partisanship would moderate the effect of
SNSs on exposure to political difference, it found instead that partisanship did not
moderate the associations between SNSs and exposure to cross-cutting
perspectives. This indicates that inadvertent exposure to political difference
facilitated by SNSs may happen regardless of individuals’ political orientations.
That is, growing social network media can be helpful both for partisans and
nonpartisans to expand their social boundaries by providing opportunities for
information exchange, social interactions, and inadvertent exposure to dissimilar
political views." (p.976).

Hanson, G, Haridakis, PM, Cunningham AW, Sharma, R, Ponder, J.D., The 2008
presidential campaign: Political cynicism in the age of Facebook, MySpace
and YouTube.", Mass Communication & Society. Vol 13(5), Nov 2010, pp.
 584-607 DOI: 10.1080/15205436.2010.513470
An examination of the user motivations in the use of social networking sites
(SNS) for political conversations and discourse, the author explains the impact of
the use of SNS on the influence of political cynicism. The author concludes that
cynicism is more attibuted to the the users background and political beliefs rather
than the mere fact that they use social media. The fact listed in the study was that
the use of social media was a negative predictor to political cynicism.

C. Social Media Brings People Together

Shirky, C.. (2011). The Political Power of Social Media: Technology, the Public
Sphere, and Political Change. Foreign Affairs, 90(1), 28-I. Retrieved March
28, 2011, from ABI/INFORM Global. (Document ID: 2222812761).
The article outlines the impact of social networking on political powers and its
ability to draw focus and interest enough in the people to develop mass protests.
The author contents that while social media and internet freedom are important to
the transparency of government operations, and the US government should
continue to seek complete internet freedom and transparency, the ideal of a
completely free web should not be used a lever for US political aims. The author
notes an anecdote about the banning of beef importation from the United States to
Korea and the mobilization of teen age girl demonstrators about the issue. Social
networking has the unique ability to mobilize in an apolitical way. The particular
instance of the beef importation ban protests were spurred on by a Korean Boy
Band's website. Dong Bang Shin Ki certainly is not a political force, but the
conversation began in the discussion section of their website and mobilized
thousands of apolitical Korean youth-- in this case mostly girls.

D. The Challenges
White, Charlie, Obama says White House Tech is 30 years behind. Retrieved
April 16, 2011 from http://mashable.com/2011/04/15/obama-white-house-
tech/
The short blog post quotes President Obama saying,"When it comes to
technology, we are like 30 years behind".

Swift, M (2011, April 5) Obama to hold Facebook town hall. Mercury News.//
Retrieved from http://www.mercurynews.com/business/ci_17777433
The article outlines a presidential first, which is a web-based, social media based
town hall session on facebook. Barak Obama and Social Media founder Mark
Zuckerberg have teamed up to set up the town hall meeting which will include
about 1000 Facebook employees and an audience of potentially millions on the
web. The event precedes a thirty-eight thousand dollar a plate fundraiser in the
bay area. The author notes, "Obama has been a pioneer in the political use of
technology; Facebook co-founder Chris Hughes played a key role in his
campaign's use of the Internet and social media in 2008 for fundraising and to
rally volunteers. Obama launched his re-election campaign Monday in part with a
YouTube video, and he has 7.2 million followers on Twitter” (para. 13).
 References

Abram, Carolyn, Welcome to Facebook Everyone. Retrieved April 16, 2011, from
http://blog.facebook.com/blog.php?post=2210227130

Andrejevic, M.. (2011). Surveillance and alienation in the online economy. Surveillance &
Society, 8(3), 278-287. Retrieved April 20, 2011, from Criminal Justice Periodicals.
(Document ID: 2289314951).

Annibell, B.. (2010). The Future State of Collaboration. Public Manager, 39(4), 11-13.
Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 2287440261).

Anonymous (2010). Educators slow to adopt social media. Community College Journal,
81(1), Retrieved from
http://proquest.umi.com.ezproxylocal.library.nova.edu/pqdweb?
did=2149674931&sid=2&Fmt=3&clientId=17038&RQT=309&VName=PQD

Anonymous, . The Revolution Will Be Shared: Social Media and Innovation. (2011).
Research Technology Management, 54(1), 64-66. Retrieved April 1, 2011, from
ABI/INFORM Global. (Document ID: 2252176021).

Bauer, A & Hassan, R. (2008, November 2), The World Bank’s New Poverty Data:
Implications for the Asian Development Bank, Retrieved from
http://www.adb.org/Documents/Presentations/New-Poverty-Estimates/Poverty-Data-
Implications.pdf

Bill, D. (2009, May 5). Why social media matters. Retrieved from
http://www.edsocialmedia.com/2009/05/why-social-media-matters/

Couros, G. (2011, March 24). Why social media can and is changing education. Retrieved
from http://georgecouros.ca/blog/archives/1860

Daniasa, C., Tomita, V., Stuparu, D., & Stanciu, M.. (2010). The mechanisms of the
influence of viral marketing in social media. Economics, Management and Financial
Markets, 5(3), 278-282. Retrieved April 11, 2011, from ABI/INFORM Global.
(Document ID: 2201893081).

Hanson, G, Haridakis, PM, Cunningham AW, Sharma, R, Ponder, J.D., The 2008 presidential
campaign: Political cynicism in the age of Facebook, MySpace and YouTube.", Mass
Communication & Society. Vol 13(5), Nov 2010, pp. 584-607 DOI:
10.1080/15205436.2010.513470

Hamilton, L & Ciluffo, F. (2007, January 25), Report of the Future of Terrorism Task Force,
Retrieved from http://www.dhs.gov/xlibrary/assets/hsac-future-terrorism-010107.pdf

Hoffman, D., & Fodor, M.. (2010). Can You Measure the ROI of Your Social Media
Marketing? MIT Sloan Management Review, 52(1), 41-49. Retrieved April 12, 2011,
from ABI/INFORM Global. (Document ID: 2160222301).
IBM; IBM Introduces Cloud-Based Social Media Analytics Capabilities for marketers.
(2011, April). Investment Weekly News,410. Retrieved April 19, 2011, from Banking
Information Source. (Document ID: 2305904581).

Johnson, T. (2009, April 3), IMF and World Bank reports predict bleak future for Africa,
Retrieved from //http://www.globalresearch.ca/index.php?context=va&aid=13016//

Kassissieh, R. (2011, April 4). The best social media tool for the classroom. Retrieved from
http://www.edsocialmedia.com/2011/04/the-best-social-media-tool-for-the-classroom/

Kim, Y (2011). The contribution of social network sites to exposure to political difference:
The relationships among SNSs, online political messaging, and exposure to cross-
cutting perspectives, Computers in Human Behavior (27), 971-977. DOI:
10.1016/j.chb.2010.12.001.

Kimball, J. (2011, March 3), Human Population Growth, Retrieved from

http://users.rcn.com/jkimball.ma.ultranet/BiologyPages/P/Populations.html#Predictin
g_Future_Population_Size

Koenig, D. (2011, Spring). Social media in the schoolhouse. Teaching Tolerance, 39,
Retrieved from http://www.tolerance.org/magazine/number-39-spring-2011/social-
media-schoolhouse

Koenig, D. (2011, Spring). Social media in the schoolhouse. Teaching Tolerance, 39,
Retrieved from http://www.tolerance.org/magazine/number-39-spring-2011/social-
media-schoolhouse

Lenhart, A. (2009, April 10). Teens and social media. Retrieved from
http://isites.harvard.edu/fs/docs/icb.topic786630.files/Teens%20Social%20Media
%20and%20Health%20-%20NYPH%20Dept%20Pew%20Internet.pdf.

Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010, February 3). Social media and
young adults . Retrieved from http://www.pewinternet.org/Reports/2010/Social-
Media-and-Young-Adults.aspx

Ray, B. (2010, November 3). Guest blog: making the case for social media in education.
Retrieved from http://www.edutopia.org/social-media-case-education-edchat-steve-
johnson

Rose, C.. (2011). The security implications of ubiquitous social media. International Journal
of Management and Information Systems, 15(1), 35-40. Retrieved April 12, 2011,
from ABI/INFORM Global. (Document ID: 2286115801).

Silverman, Matt. The Future of Social Media and Politics. Retrieved April 14, 2011, from
http:mashable.com/2010/11/01/future-social-media-politics/

Stevens, B. (2008, December 19), The Future of the Family to 2030, Retrieved from
http://www.oecd.org/dataoecd/11/34/42551944.pdf
Shirky, C.. (2011). The Political Power of Social Media: Technology, the Public Sphere, and
Political Change. Foreign Affairs, 90(1), 28-I. Retrieved March 28, 2011, from
ABI/INFORM Global. (Document ID: 2222812761).

Swift, M (2011, April 5) Obama to hold Facebook town hall. Mercury News.// Retrieved
from http://www.mercurynews.com/business/ci_17777433

White, Charlie, Obama says White House Tech is 30 years behind. Retrieved April 16, 2011
from http://mashable.com/2011/04/15/obama-white-house-tech/