A

TRAINING REPORT
On
“Market Analysis of SARAS Product in Jaipur city”

45 Days Summer Training Project with

JAIPUR ZILA DUGDH UTPADAK SAHAKARI
SANGH LTD.

Submitted By:
Chiman Pal
MBA- III Semester

Poornima School of Management, Jaipur

ISI-2, RIICO Institutional AREA, Goner Road, Sitapura,
Jaipur
 POORNIMA SCHOOL OF MANAGEMENT
(Department Of Management Studies)
(ISI – 2, Goner Road, Sitapura, Jaipur)

CERTIFICATE
Summer Project/Training during June – July, 2010
Certified that Mr. CHIMAN PAL student of Master of Business
Administration, III Semester has submitted his report on “Market
Analysis of SARAS Product in Jaipur city” after successfully
completing the summer practical training at ‘JAIPUR ZILA DUGDH
UTPADAK SAHAKARI SANGH LTD’ from June 17th to August 1st 2010,
towards fulfillment of the syllabus requirement prescribed by Rajasthan
technical University, Kota for MBA III semester Paper.
 Vandana Sharma

Director, PSOM

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Mr. S.K.LAKHIANI

Sales manager Dept. Marketing for guiding me right from the inception
till the successful completion of the project. I sincerely acknowledge
him for extending their valuable guidance, support for literature, critical
review of the project and the report and above all the moral support he
had provide to me with all stages of the project.
I would also like to thank the supporting staff Department, for their
help and co-operation throughout our project.

Chiman Pal
 TABLE OF CONTENTS

S. No. Content Page no.

1. Preface 05

2. Executive summary 06

3. Industry profile 07

4. Company profile 11

5. Objective, Scope and purpose 32

6. Research Methodology 35

7. Data collection and analysis 46

8. Conclusions 60

9. Recommendation 62

10. Limitations 63

11. Bibliography 65

12. Appendixes 66
 PREFACE

With the increasing trend of globalization the market competition

are increasing day by day. In this competition the customer attitude
has also change.

Consumer’s attitude has been of prime importance in the

marketing of every product. As marketer it is important to recognize
why and how individual make better strategic marketing decision. If
marketers understands consumer’s buying behavior than they are
able to shape their marketing strategies accordingly. No doubt,
marketer’s who understand consumer’s behavior’s have great
competitive advantage in the market palace.

Today, In competitive edge, choice of alternative is available in the

market and consumers are also influenced by their informational
and environmental clues that can persuade the consumer. So the
usability patterns of SARAS milk consumers become more
important for company to understand and retain subscribe.

This report is an effort from the researcher
of the SARAS consumer in the competitive
report has been prepared in four chapters
to the company, survey profile, project
suggestion” respectively.
to find out the attitude
changing scenario. The
consisting “Introduction
profile, conclusion, and
 EXECUTIVE SUMMARY

The Company Guide Mr. GOVIND GUPTA, (Marketing

manager) of JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH
LTD asked us to study and gain knowledge about Manufacturing
Companies and particularly about Saras Organization and gained various
insights about their organization as to how Saras organization works. I
learned about Marketing Strategies, New product Development,
Manufacturing process and machineries and Research work.

During my training period, I was assigned to do survey of

Consumers in Jaipur City . In the survey , I collected the information
with the help of questionnaire and spread awareness about new free
home delivery scheme of the Saras In this report , I have also tried
to find out the attitude of the Saras consumer .

I have put my wholehearted efforts and knowledge to make this

report. I have also provided suggestions on the Saras marketing &
gave lots of marketing ideas or strategies that will be adopted by
the Saras in the monopolistic competition .
 INTRODUCTION OF THE INDUSTRY
Lot of Indian people start day with tea & milk as an essential factor of
our daily life .In India milk business is very old business .Dairy Business
adopt modern concept in 1970 with the help of national dairy Develop
Board through operation flood plan .In first section of this plan ten state
selected .

Our country is on first position in production of milk. But in the

field per capita availability of milk we are very behind .In America per
capita availability of milk almost 900 gm. While in India it is almost 200
gm .The ideal average per capita availability of milk should be at least
250 gm

General Review:-

 Indian dairy emerging as sunrise industry and contribute

significantly in generating small and marginal farmers of India,
besides providing food security.

 India is blessed with huge bovine population of 196 million cattle

and 80 million buffaloes accounting for 51% if A Asia and 19% of
world bovine population the largest in the world.

 Milk population in India has increased from 20 million tones to

during 1970 to 77 million in 1999 which accounts for 20% of the
world’s milk production and stood first in the world’s milk
production and registering an annual growth rate of 5% per year.

 India dairy industry generates an annual business of nearly Rs.

88,000 crore.

 Dairy sector provide regular employment to 9.8 million people in

principle status and 8.6 million people in subsidiary status, which
together constitute 5 percent of total work force.
 The dairy infrastructure now comprises 23 states federation, 170
District milk union and around 1,00,000 village cooperative
societies , through which rural milk production and procurement
system have been effectively linked to urban market consumption
center .

 Of every 100 liters of milk produced, 44 liters were retained by the

rural fold and 56 liters were the marketable surplus for the urban
area. Of which only 10 liters was handled by the organized sector
cooperative and remaining by traditional sectors.

 Operation flood brought milk revolution in the country by dairying

in to a core economic activity. The main challenges before the
Indian dairy sectors to improving quality, developing international
accepted product and stepping up global marketing strategy

 The future of Indian dairy industries promising, since its de-

licensing in 1992, the interest of multinational company and Indian
corporate growing and the industry’s growth potential is high as
there is sufficient domestic demand and good scope for export of
milk and milk products.

 Indian is emerging as one of largest and fastest growing consumer

market in the world with high income elasticity of demand of dairy
product. Indian dairy is energy efficient labor intensive and
ecological sound.

 Over 80% of milk sold in urban and semi urban area is non
pasteurized from unorganized sector. The over all market for liquid
milk is growing 4% per annum.

 Similarly in Rajasthan there is cooperative federation known as,

Rajasthan co-operative dairy federation (RCDF) which provides
the milk to whole Rajasthan with the help dairy unions, establish in
the different parts of the state.
 JAIPUR DAIRY: AN OVERVIEW

BRIEF HISTORY:-

Dairy development was initiated by the state government in the early

seventies under the auspices of Rajasthan State Dairy Development
Corporation (RSDDC) registered in 1975. Two years later RCDF
assumed responsibility for many o the functions of RSDD. It became the
nodal agency for implementation of operation flood in the state.
Rajasthan Cooperative Dairy Federation (RCDF) set up in 1977 as the
implementing agency for dairy development programs in Rajasthan is
registered as a society under the Rajasthan cooperative societies act
1965.
Towards fulfillment of the national object of making India
self sufficient in milk production small step was taken in March 1975 and
Jaipur Zila Dugdh Utpadak Sakhari Sangh Limited.(Jaipur Dairy) was
registered under the cooperative act 1965 to work in Jaipur district.
Initially this union did not have the processing facilities. It started with a
model beginning of procuring 250 liter. of milk per day. In June 1981,
Jaipur dairy plant was commissioned as a unit of Rajasthan Co-operative
dairy federation ltd. Jaipur was commissioned for processing and
manufacturing milk and milk products. The initial handling capacity of
Jaipur dairy plant was 1.5 lakh liter per day with a powder plant of 10 MT
per day capacity. Processing facilities of the dairy plant presently include
multifarious activates like chilling, pasteurization, standardization,
sterilion, production of ghee, table butter, skimmed milk namkeeh chach,
lassi, paneer, shrikhand , aseptic milk and powder.
 The dairy procures milk through his network of more than 700
villages’ level dairy co-operative societies spread in Jaipur and Dausa
district. Dairy arranges transportation of milk from doorsteps milk
producers to the receiving points at a dairy plant and its chilling centers.
Payment of milk is distributed to the milk producers on a ten day basis.
Procreant and input activities include farmers organization, input services
like animals health coverage and supply of balance cattle feed and
improved fodder seeds to the members, cooperative development
progamme, training etc. in 1992, the Jaipur dairy plant was handed over
to Zila Dugdh Utpadak Sahakari Sangh (Jaipur milk union) with the
multiple increases in market of milk and milk product and also in milk
procurement. The capacity of the plan was increased to 2.5lakh ltr per
day in 1998-98 to improve the quality or raw milk the dairy has
commissioned three chilling centers at Kaladera Dudu & Shahapura
apart from enhancing the capacity Dausa milk chilling center.
Over the year, there has been not been looking back for Jaipur dairy and
the significant growth has been achieved during the year 1998-
99 monthly average of the milk sale has been 143000 Ltr per day with
peak milk procurement during besides the near by sale milk unions like
Sikar, Tonk, Swaimadhopur and Bharatpur also send their milk to Jaipur
dairy for processing during peak flush season.
COMPANY PROFILE:
AN INTRODUCTION ABOUT RCDF:-

Dairy development was initiated by the state government in

the early seventies under the auspices of Rajasthan State Dairy
Development Corporation (RSDDC) registered in 1975.

Two years later RCDF assumed responsibility for many of

the functions of RSDDC. It became the nodal agency for implementation
of operation flood in the state.

Rajasthan Cooperative Dairy Federation (RCDF) set up in

1977 as the implementing agency for dairy development programmes in
Rajasthan is registered as a society under the Rajasthan cooperative
societies act 1965.

LOOKING INTO THE PAST:-

JAIPUR MILK SUPPLY SCHEME (JMSS) was the department of Govt. of
Rajasthan the requirement of milk and milk products of the city of Jaipur.
In early 1970 the Govt. accepted the co-operative as the
model dairy development in the state and the financial assistance was
obtained in 1975, from the world bank for the dairy development
programmers’ in the state.

The Rajasthan State dairy Development Co-operation was set up as the

implementing agency for this programme. This function was
subsequently handed over to the Rajasthan co-operative Dairy
Federation (RCDF) when the state was covered under operation flood
programmed.

On April 1983, the JMSS was merged with RCDF. Thus

the federation inherited the Jaipur Dairy along with the staff as well
as the mandate to meet the demand of the milk product in the Jaipur
city.

It may be noted that Jaipur is the largest market for milk

and milk product in Rajasthan and hence the Jaipur Dairy has
predominently milk marketing function. Subsequently, the RCDF
handed over the Jaipur Dairy to the Jaipur milk union April on 1992.
STATE PROFILE:-

Rajasthan with a geographical area of 3,42,239 sq. kms is India's largest

state with population of 56 million and a density of 165 persons per sq.
kms

After agriculture, cattle and other livestock are the most important
sources of livelihood in the state, especially for the poor. In the western
regions of the state, with limited farming potential, livestock provides
livelihood security.

This is a more stable source of livelihood than farming since it is

less affected by failure of rains than is agriculture.

Agriculture and dairying have always been inter-dependent in the

state. The cultivator depends largely on bullock power for tillage,
irrigation and carting.

Milk and milk products constitute the only source of animal protein
for a sizable vegetarian population.

Milk is also an item of cultural importance. Milk products are

integral constituent of religious ceremonies.

Animal husbandry contributes over 13% to the gross domestic

product. Rajasthan with the highest livestock population in India
contributes nearly 40% of wool production and 10% of all milk production
in the country. Notable cattle breeds of the state are:-

Gir in Ajmer and Bhilwara, Tharparkar in Jaisalmer, Barmer & Jodhpur,

Haryana in Sikar, Jhunjhunu, Jaipur & Ganganagar, Kankrej in Barmer,
Jalore, Sanchor & Jodhpur, Rathi in Bikaner & adjoining areas.

COMPANY BRIEF PROFILE:-

 Registered
March 1975
 Plant commissioned June
1981
 APS April
1984
 Coverage Jaipur &
Dausa Started with
25 DCS
  Processing facilities (Jaipur dairy) transferred in April
1992
 APS transferred in April 1997
Plant capacity
– Initial 1.5 LLPD
– Expanded to 2.5 LLPD
– Further Expanded to 5.00LLPD
– APS 40 TLPD
– Powder plant 10 MT/
day
– Expanded to 15 MT/
day

 Chilling centers
 Initial 02
 Present 07
 Procurement
(2001-02) 284
TKGPD
(2002-03) 340
TKGPD
(2003-04) 339
TKGPD
(2004-05) 468
TKGPD
(2005-06) 504
TKGPD
(2006-07) 493
TKGPD
(2007-08) 470
TKGPD

PACKED MILK SALE:-

• POLYPACK
(2001-02) 232 TLPD
(2002-03) 274 TLPD
(2003-04) 351 TLPD
(2004-05) 360 TLPD
(2005-06) 422 TLPD
(2006-07) 455 TLPD
(2007-08) 491 TLPD

UHT MILK
(2001-02) 67.04 Lakh Ltr.
 (2002-03) 88.41 Lakh Ltr.
(2003-04) 65.45 Lakh Ltr.
(2004-05) 90.44 Lakh Ltr.
(2005-06) 93.88 Lakh Ltr.
(2006-07) 94.33 Lakh Ltr
(2007-08) 106.43 Lakh Lt

Today Jaipur dairy provides liquid milk of four types name

• Toned
• Double toned
• Standard and
• Gold (Full cream) and
• Various products like Ghee. Paneer table butter, chach, lassi,
shrikhand in the district of Jaipur & Dausa and also contbutes
grid. Its sale tetra packs milk throughout the country.

The plant is managed and operated by well-qualified, competent and

experienced, managerial cadre and highly motivated work force to
provide highest quality of product of product and best of services to its
esteemed customers

To further improve the efficiency and effectiveness of the plant

performance, Jaipur Dairy (Jaipur Zila Dugdh Utpadak Sahakari Sangh
Ltd., Jaipur) had earlier obtained the Quality Management Systems
Certification as per ISO 9002:1994 in combination with IS: 15000
(HACCP) in the year 2000. Now the dairy has upgraded the system in
accordance with ISO: 9001: 2000 in combination with (HACCP) as per
IS: 15000: 1998.
ORGANISATION STRUCTURE
The Federation is a State level apex co-operative organization owned by
its member unions each of which, in turn, is owned the dairy co-operative
societies in its area of operation which are themselves owned by farmer
members.

The Federation has a board of directors which has overall

responsibility for the planning policies, financial resource mobilisation and
management, member and public relations as well as liaison with
agencies of the state and central government, financing institutions etc.
The Federation has a chief executive designated as Managing Director.
MARKETING SECTION
THREE-TIER STRUCTURE:-

The dairy co-operative movement operates on three tier

system wherein farmer members own dairy co-operative societies (DCS)
which own district milk producer's union. The unions collectively own the
RCDF.

It is a vertically integrated structure that establishes a direct

linkage between those who produce the milk and those who consume it.

Federation:–

Provides service & support to unions. Marketing within & outside state,
Liaison with government and NGO agencies, mobilization of resources &
coordinating & planning programmes / projects.

Union :–

Develops village milk cooperative network, procures milk from DCS,

processes & markets. Sale of cattle feed and related inputs, promotion of
cross breeding through AI and NS, promotion of fodder development and
general support & supervision to DCS.

DCS –

Provides input services (AH, AI) to its members and

procurement o

MILK UNIONS:-
 Ajmer

 Alwar

 Banswara

 Barmer

 Bharatpur

 Bhilwara

 Bikaner

 Churu

 Ganganagar

 Jalore

 Jaipur

 Jhalawar
  Jodhpur

 Kota

 Nagaur

 Pali

 Sikar

 Tonk

 Udaipur

INFRASTRUCTURE:-

Exotic Nucleus Farm – Bassi

Frozen Semen Bank – Bassi

 Fodder seed farm – Rajori, Bassi, Pal

ACTIVITIES OF RCDF:-

The marketing activities of the Federation include providing

support to the Milk Unions in milk and milk products within and outside
the State.

RCDF is presently marketing milk & milk products under SARAS

BRAND. Fresh milk of different compositions and long shelf life tetra pak
milk is being marketed in rural and urban areas. The Federation is a
major supplier of tetra pak milk (UHT) to the armed forces.

RCDF is also marketing various fresh milk products in Saras brand,

which are, Chhach, Lassi, Shrikhand, Flavored Milk, Mawa, Paneer and
Dahl.

Long life products such as Cow ghee, Ghee, Table Butter, Dairy
Whitener, Skim Milk Powder, WMP and Tetra Pak Milk (Cow Milk, Taza
Milk and Fit and Fine) are also being marketed.

SERVICES

Quality

Jaipur dairy has got a sophisticated quality Control Laboratory, which is equipped
to carry out almost all the chemical and bacteriological tests related with milk and
milk products. The QC lab also carry quality tests for various packaging material,
ingredients, chemicals used in Jaipur Dairy. The services of the QC lab are also
used for carrying our consumer awareness programs like "Dudh Ka Dudh Pani Ka
Pani". We also have facility for general public for getting their milk/ghee samples
tested in our QC lab free of cost.

Engineering

The lifeline of Jaipur dairy i.e. steam, water and refrigeration is provided and
maintained by the Engineering section. Apart from this, this section does regular
maintenance both preventive and corrective, only. Considering the perishable
nature of milk, the engineering section has to be on its toes always.
The section is managed by well- qualified and experienced manpower, which are
at par with any professional organization.

Human Resource Development

Jaipur dairy has always considered its staff member as an asset. Various
programs are run on continuous basis for keeping the morale of employees high.
Without the positive support of the employees, the success story of Jaipur Dairy
would not have been possible.
Yearly Get-together of all officers and employees is one of the most important
events of Jaipur Dairy.
For the last few years, more emphasis is being given on employees’ training in the
field of Attitude, Customer Relations, Positive Thinking, Time Management, Stress
Management, and Team Building etc. apart from technical subjects. Employees
are being made aware of such subjects either by nominating them to various
training organizations and workshops & seminars. Also experts are being invited
to conduct in house workshops & seminars. Jaipur Dairy has a HRD cell also,
which circulate good and readable articles to employees for self-development.

ACTIVITIES

This Dairy procures milk through its strong network of over 1200 Village
level Dairy Co-operative spread in Jaipur & Dausa district. Dairy arranges
transportation of milk from doorsteps of milk producers to the receiving
point at dairy plant and its chilling centers. Payments of milk are
disbursed to the milk producers on ten-day basis.

Procurement and input activities include Farmer's Organization, Input

Services like Animal Health Coverage, animal breeding programme,
Supply of balanced cattle feed and improved high yielding fodder seeds
to the members, Cooperative institution building , Women Dairy
Cooperative Leadership programme and Training of DCS manpower
and its Managing committee members etc.

Processing facilities of the dairy plant presently include multidimensional

activities like chilling, Pasteurization, standardization, sterilization,
production of Ghee, Butter (Salted / Unsalted), Skimmed Milk
Powder(SMP), Indigenous fresh Milk Products (Paneer, Shrikhand,
Chhach (Plain / Salted), Lassi, Mawa (Khoa)& Dahi (Plain / Mishti) and
Aseptic Milk (which was handed over to Jaipur Dairy only in 1997-98).

To improve the quality of raw milk, the Dairy has commissioned chilling
centers and installed Bulk Coolers at various places in the milk shed.

WOMENS EMPOWERMENT
We have entered in the 21st centaury; still Back bone of our Indian
economy is primarily agriculture & animal husbandry. Most of the
activities, & related to there two fields are done by women but have
contribution is not recognized at any level.

In dairy & animal husbandry sector, she is playing very important role.
But behind the screen, Jaipur dairy also identified the significance of her
role & started emphasizing on participate increasing women participation
by increasing women membership & no of women in D.C.S. management
committee. It could yield only a mild positive impact. Jaipur Dairy in 1991
started RAJASTHAN WOMEN DAIRY PROJECT, supported by Ministry
of HRD G.O.I .Under this project exclusively women dairy cooperative
societies were organized, where member, management committee
member, chairperson secretary etc, were all women. Object of these
project was society economic development of rural women This project
had following programming Literacy prog, health & Sanitation
Prog.,Employment prog, Awareness Generation prog.

All these activities were to be performed on women Dairy Cooperative

Society Plate form.

This program yielded very good results. Beside considerable increase in

income, increase in literary level better adoptability of Health & Hygiene
practices, There is tremendous increav in her AWARENESS. She is
more confident, better decision maker, self relient, ambitious & vocal. All
these features were observed & felicitated by the then US President Mr.
Bill Clinton during his visit to NAILA (JAIPUR) where are our dairy women
demonstrated not only the working of on automatic milk collection station
with computers but also discussed will him the story of their storage and
success.

To system this Impact and feature strengthening women dairy

cooperatives Jaipur dairy started women dairy cooperative leadership
development. Program and cooperative institution building program
with. The help & support of National Dairy Development Board, Jaipur.
Objective of this program is again strengthening of WDES & its numbers
by increasing women participation in all activities of WDES. Modus
apparent for awareness is training at various levels. These peregrine
facilitated by local resource person who is again a women, Selected out
the same level onass,local , literate , vocal ,acceptable locally ,vibrant &
having leadership ability. This program has also given good result in the
form of owning of organization, role perception & loyalty to D.C.S.
Woman empowerment is continuous process. Only this we can say is “A
promise to keep, A Dream to fulfill, And Miles to go”

Method of manufacture of sterilized-flavored

milks/drinks
These combine the advantage of both sterilized and flavored
milks/drinks. The method of preparation is given below.

Flow diagram of manufacture:

Receiving milk same as for

To sterilized milk
Clarification (2.1)

Mixing flavor/essence, color and sugar

Filling and capping same as for

To sterilized milk
Storage (room temperature) (2.1)
Details of manufacture:-

The method of preparation consists of all steps indicated above. In

addition, in between clarification and filling, flavor or essence, permitted
(matching) color and sugar (syrup) are added and mixed into the milk.

Briefing of the project

Foundation of the project:-

Objective /research Foundation

↓
Analytical model
↓

Research questions and hypotheses

↓

Specification of information needed

Objective or theoretical framework:-

The objective of this research is to identify the potential market or
potential
Sale of the Saras milk in the jaipur city and then to prepare a suitable
advertisement plan. So, to check it out we have to emphasize on the
customers of thesaurus milk. We have to consider both users and non-
users into out account to check that how much market untapped yet?
And how much scope to promote the product sale.

There fore this research should be able to bring to the fore, certain other
factors that could lead to growth of this segment At the very least, the
research should corroborate the existing assumptions regarding the
influencing factors, it should be in apposition to verify that the steps
various players are taking to stimulate vultures are in the right direction,
and would eventually lead to an increase in market share.

ABOUT THE STUDY

“Market analysis of fresh product” in jaipur city and
prepare its Promotion policy

The "Saras" range:

 Fresh Milk Long Shelf Life Milk (UHT)

DTM Skimmed Milk

Toned Double Toned Milk
Standard Toned Milk (Taaza)
Full Cream Cow Milk
Skimmed
Cow Milk
Camel Milk
Fresh Milk Products Long Shelf Life Milk Products
Chaach Ghee
Lassi Cow Ghee
Dahi Table Butter
Paneer SMP
Shrikhand WMP
Icecream Cheese
Rasgulla Dairy Whitener
Flavored milk White Butter
Mawa

Cattle Feed
Balanced feed
High energy
Mineral mixture
Urea Molasses Brick (UMB)

PRODUCT WT. RETAILER MRP(JAIPUR)

GHEE 1Ltr. 210.83 225.00
GHEE ½ Ltr. 106.85 114.00
GHEE Tin 15 Ltr. 2970.00 3075.00
GHEE Tin 5 Ltr. 1054.15 1100.00
COW GHEE 1 Ltr. 230.00 240.00
COW GHEE 5 Ltr. 1149.99 1200.00
COW GHEE 15 Ltr. 3270.00 3300.00
Table Butter 100 gm 17.12 19.00
Table Butter 500 gm 82.88 92.00
White Butter 200 gm 25.00 27.00
Paneer 200 gm 25.00 27.00
Paneer 1 kg. 125.00 135.00
Lassi 250 ml. 7.75 9.00
Chhach 250 ml 6.75 8.00
Pudina chhach 500 ml 5.00 6.00
Plain chhach 500 ml 7.50 8.00
Shrikhand Plain 100 gm 8.90 10.00
Shrikhand 100 gm 9.90 11.00
Shrikhand 500 gm 46.00 50.00
Dhahi cup 200 gm 8.00 9.00
Rasgulla 1 kg 69.00 75.00
Gulab jamun 1 kg 79.00 85.00
Milk cake 500gm 64.50 68.00
Fla. Milk 200 ml 10.50 12.00
Kheer 100 gm 9.50 11.00
DTM ½ Ltr. 9.13 9.50
DTM 1 Ltr 18.25 19.00
TM ½ ltr 20.25 21.00

PRODUCT WT. RETAILER MRP(JAIPUR)

TM 1 Ltr 20.25 21.00
SM ½ ltr 11.13 11.50
SM 1 Ltr 22.25 23.00
GM ½ ltr 12.63 13.00
GM 1 Ltr 25.25 26.00
DTM 5 ltr 89.50 95.00
GM 5 ltr 124.50 130.00
TM 5 ltr 99.50 105.00
Fit&Fine 1 ltr 28.00 30.00
Fit&Fine ½ ltr 26.00 28.00
Cow milk (Shakti) 1 ltr 31.00 33.00
Cow milk(Fino) ½ ltr 30.00 32.00
Taza milk 1 ltr 30.00 32.00
SLIM milk 1 ltr 26.00 28.00
Cheese 400 gm 79.79 90.00

Milk collection tankers and milk checking machine

 SARAS FLAVORED MILK

Different flavour:-

(a)Strawberry
(b)Coffee
(c) Chocolate
(d)Elaichi
(e)Masala mix
(f)Mango
(g)Rose

Pack size: - 200 ml

Flavored milk:-

Flavored milk is a sweetened dairy drink made with milk, sugar, coloring
and artificial or natural flavoring. Flavored milk is often pasteurized using
ultra-high-temperature (UHT) treatment, which gives it a longer shelf-life
than plain milk. Pre-mixed flavored milk is sold in the refrigerated dairy
case alongside other milk products. Flavored sweetened powders or
syrups which are added to plain milk,Flavored milk is milk that has sugar,
colorings and (mostly inexpensive artificial) flavorings added to make it
more appetizing, especially to children. It can be sold as a powder to be
added to plain milk,

The most common flavor for flavored milk is chocolate, which is achieved
with cocoa powder. A variant of chocolate flavored milk are candy-bar
themed drinks,Flavour milk is milk to which some flavour have been
added .when the milk is used the product should contain a milk fat
percentage at least equal to minimum legal requirement for market
milk .but fat level is lower than (1-2%) the term drink is used .

Purpose:-

To make milk more palatable to those who do not relish it is such to

stimulate the same of milk to put skim milk to profitable use.

Flow diagram of manufacture:-

Receiving milk
↓
Standardization
↓

Pre heating (60◦c)

Homogenization 2500 PSI

↓

Pre heating (35-40◦c)

↓
Mixing cocoa, sugar, and stabilizer
OR
 Mixing flavour /essence, color and sugar
↓
Pasteurization (71◦c/30 min)
↓
Cooling (5◦c)
↓
Bottling and storage

Chocolate flavored milk:-

In chocolate milk the ingredient are:-

1. cocoa power 1 to 1.5%

2. sugar 5 to 7.0%

3. stabilizer 0.2%(sodium alginate)

4. fat level 2%

The milk on receipt is standardized, pre heated to 35 to 40◦C and filtered

alternatively after standardized it is pre heated to 60◦C homogenized at
2500 PSI and then clarified .To the warm milk ,the desired amount of
cocoa mix ,sugar and stabilizer are slowly added and stirred so as to
dissolve them properly .The mixture then pasteurized at 71◦C/30 min
cooled rapidly to 5◦until used .The bottle are inverted up and down a few
time before consumption.

Chocolate flavored milk:-

is a sweetened, cocoa-flavored milk drink. Other ingredients, such as

starch, salt, carrageen an, vanilla, or artificial flavoring may be added.
Chocolate milk should be refrigerated like plain milk. There are many
brands of chocolate milk available in pre-mixed packages, including
bottles and cartons. Some brands like Saras and amul. Chocolate
supplies oxalic acid, which reacts with the calcium in the milk producing
calcium oxalate, thus preventing the calcium from being absorbed in the
intestine. However, it is present in small enough amounts that the effect
on calcium absorption is negligible.
Strawberry milk:-

is made either with fresh strawberries mixed with milk, with strawberry
powder or with a strawberry flavored syrup. It is a relatively recent
development in the dairy world. It still has not gained the commonplace
notoriety that chocolate milk has, but is being sold in more stores than
the past. saras also makes a strawberry milk powder.

In the india, strawberry flavoured milk is made by several companies.

Nestle's and many local dairies around the country including, Smith's, H.
Meyer, United, Reiter, Trauth, Dairymen's Dairies all provide 1%
strawberry flavored milk to schools in 8oz plastic recyclable bottles.
Another company to make such a product is the Prairie Farms milk
company that makes a carton of strawberry milk.

Fruit flavored milks/drinks:-

Permitted fruit flavors/ essences, together with permitted (matching)

colors and sugar are used. The method of preparation is similar to that
used for chocolate milks / drinks. The common flavors used are
strawberry, orange, lemon, pineapple, banana, vanilla etc. pure fruit
juices or syrups can be satisfactorily combined with milk to from ‘milk
shakes’.

However, in order to obtain good results, the following precautions should

be taken:
a) No acid (citric or tartaric) should be added to the fruit syrup, as this
may cause curdling. The pH of the milk-syrup mixture should 5,
which is safe from curdling.
b) Excessively sweet syrups should be avoided. The best sugar
content of the syrup is 15-55 percent.
c) Add I part of fruit syrup to 5 parts of milk. (the fruits which give
particularly good result are strawberry, orange, lemon, pineapple,
blackberry, raspberry and black current.)
d) Care should be taken to see that there is a pleasant blend of
sweet, fruity and milk flavors (together with an appealing color).
 OBJECTIVE, SCOPE & PURPOSE

INDUSTRY OBJECTIVE:-

The primary concern of Jaipur dairy is to provide best quality and

safe products and services, achieved this quality objectives of Jaipur
dairy are designed to

 meet a well defined needs use and purpose of costumer

 satisfy customer’s expectation for good and safe milk and milk
products
 comply with applicable national and international standard
 make available milk and milk products at comparative price
 ensuring implementation of ISO 9002 quality management system
 application and adherence of HACCP principal for food safety
 motivates employees for professional excellence and participation

QULITY POLICY

. The Jaipur dairy believes that the delighted customer is the only key for
overall development of the organization.

This is achieved by
 Educating milk products for clean milk production
 Manufacturing and supplying milk and milk products and services
of consistent quality at comparative price
 Adoptive innovate and modern technologies and system
 Developing committed workforce
 Adoption of safety and environment friendly standards with help of
application of HACCP principals
 MARKET DEPT. OBJECTIVE

• To carry out activities for promoting production, procurement,

processing and marketing of milk & milk products for the economic
development of animal husbandry/ farming community.
• Development & expansion of such other allied activities as may be
conducive for the promotion of the dairy industry, improvement &
protection of milch animals and economic betterment of those
engaged in milk production.
• Organize and provide technical inputs.
• Erection of Dairy, chilling plant, cattle feed plants for unions.
• Study of problems of mutual interest of the Federation and milk
unions.
• Impart training and orientation to dairy co-operative members.
• Advise, assist and guide milk unions
• Undertake audit and accounts supervision
• Encourage fodder production etc.
 RESEARCH METHODOLOGY

The methodology followed for analyzing the customer’s behavior of saras

flavoured milk customer is as show in the figure.

Types of research:-

• Competition mapping
• Exploratory research

It is a way to systematically solve the research problem. In it we

study the various steps that are generally adopted by a researcher
in studying his research problem along with the logic behind them.

Meaning &Type of Research:

Meaning of research-

Research refers to a search for knowledge. Research is a scientific

and systematic search for information on a specific topic. Research
is an art of scientific investigation.

Types of research-

 Descriptive vs. Analytical

 Applied vs. Fundamental

 Quantitative vs. Qualitative

 Conceptual vs. Empirical

SAMPLE SIZE:

Sampling process:-

• Target population:- 1000

 • Sample size: - 100
• Sampling technique:- Random Sampling

Preliminary investigation:-

This phase involved Premiliminary investigation of the various factors

which could possibly affect the consumer’s perception about various
brand and in turn influence the purpose decision of the consumer.

In competition mapping and exploratory research we found that from

which brand we are facing the competition in the case of Saras milk.
And the competitors:-
a) Amul
b) Lotus
c) Mother dairy
d) Other brand

Target population:-

the target population is the collection of elements or objects that process

the information sought by the researcher and about which inferences are
to be made .Our target population are users , retailers .

Sample size: -

It denotes the number of elements to be include in the study .we took 100
retailers and 100 consumer sample from jaipur city.

Sampling technique: -

Mixture of simple random sampling and stratified sampling method were

used for sampling, with care being taken to get response from customer
of different age group.
METHOD OF SELECTING SAMPLE

Collection of quantitative data:-

• Measurement and scaling procedure

• Questionnaire Design
• Survey

Measurement and scaling procedure:-

Non –comparative rating scale is used which respondents evaluate only

one object at a time and for this resign Non –comparative Scales are
often
Referred to as monadic scales. Non –comparative technique consists of
continuous rating scales.
We have used continues rating scales in order to rate choice for
purchase
Consideration and source of purchase decision.

Questionnaire Design:-

This phase involved the design of Questionnaire on the basis of the

potential factors identification as infusing the customer behavior
.Research problem were listed and then the information needed was
identified .the question were then prepared in order to fulfill the
information requirement.

Survey:-
Different survey method used for data collection.
The principle methods used are personal interviewing of the respondent
and observation method.
Sample Area

Field work

Plan for analysis of data

• Questionnaire checking or editing

• Coding of the data
• Preparation of the excel work sheet
• Descriptive analysis
• Charting

Field work:-

The survey was conducting in the mind the users of saras milk .The
survey was conduct in jaipur city .

• Tonk phatak

• Gopal pura bypass

• Mansarover

• Sanganer

• Malviya nager

• Many other places

Plan for analysis of data:-

 Questionnaire checking or editing:-

The Questionnaire is checked for completion and interviewing

quality .editing is the review of the Questionnaire with the objective of
increasing accuracy and precision.

Coding the data:-

The data collected from the dealers and the consumer is coded
in the form of total responses of particular question in a particular area.

Preparation of excel work sheet:-

After codeing all the collected

data are coded in to excel sheet.

Descriptive analysis:-

The analysis is made based on the

descriptive analysis available in excel sheet as the tool of analysis.
Charting:-

after analyzing the data we have shown all the

response in the from of the pie chart so that the excel %age of the
response of each question can be easy to understand .
PROBLEM IDENTIFICATION:-
Problem:-

The Saras parlors and the booths carrying the Amul milk also .Approx 5%
of the shop agencies are carrying the Amul milk.

Solution
The solution is divided in two parts –

1. initially, there should be survey team who will do the gorilla survey
to find out the defaulted booth or parlors which are selling the
other company dairy products rather than saras products and
before applying this there should be a public notice in which it will
be clarified that “carrying the other dairy product will be
considered as the punishable offence. If someone is found
defaulted then he will be treated as per the rules and
regulations.”
2. After pointing them out, there will be criteria of the penalty and
warning and if it is found again then the license of him should be
cancelled and he has to pay the double penalty of before.

Problem:-

Only a small %age of the booths and parlors are carrying the table
butter of the Saras. Mostly having the Amul. Approx 75% of the parlors
and booths are carrying amul butter.

Solution:-

The same treatment is to be taken as it is in the case of milk.

Problem:-

There are some booths which want to switch from Saras to amul due to
margin on the products.

Solution:-

Since some booth owners want to switch over the Saras to retain them
we can offer them the exciting bonus or any monetary appreciation on
the achievement of the specified sale. This can be varied product- to-
product

Problem:-

There is a problem in the dispatch of the milk. The problem is divided

into three major parts:-
 1. The pouch milk is going leakage in the market, so that the dealers
are not satisfied with it because according to them the leakage
milk is the sheer wastage of money because no customer wants to
purchase it.

2. Creates are dirty.

3. In the dispatch section the demand of the dealers is not noted

correctly i.e. the supply is more than the demand of the dealer and
he has to pay for the complete milk.

Solution:

1. To prevent the leakage problem we have to use the packaging

material of slightly more thickness so we have to dispatch a
letter to jaipur dairy and to the company from where we are
purchasing the packaging material in which it has to be
mentioned that the quality of the packaging material must be
improved. This is being said because the problem of the
leakage is lesser in amul than Saras and the reason is same
that the packaging material is of good quality.

2. Old crates should be removed.

3. To prevent this letter should dispatch from the RCDF to MD,

Jaipur Dairy and to the marketing department of the jaipur dairy
to pay attention on the dispatch because marketing is
dependable on dispatch.
 DATA COLLECTION AND ANALYSIS:

(1) FACTS AND FINDING

Observations and interpretation based on the analysis of the data

On the basis of data collected from retailer and consumer

As per the data collected from the sample:-

1. All the Saras booth and parler carrying saras flavoured milk. And
some of them also contain other brand also. Which is illegal? On the
bakery and departmental stores situation is very bad because of the
distribution channel is very bad, they do not supply the product that
place.only 7% are carrying saras flavored milk.

2. In the current market percentage of different flavour are :

• Elaichi 58%

• Rose 17%

• Strawberry 9%

• Chocolate 4%

• Mango 3%

• Coffee 4%

• Masala mix 5%

From a whole 98% of the retailer are fully satisfied with delivery system .
But 2% are not satisfied with it because they timely not get the flavor
which they want.

• 16% retailers are not satisfied with product price, they want to
reduce it again at 10 RS per bottle.
 • 24% retailer want to changr in the packaging of the product as it
must be more attractive in term of labeling.

• More than 20% are not satisfied with distribution channel.

• There is avg. 1000 unit daily sale of Saras flavored milk in jaipur
city.

For advertisement to the retailer provided the hording and banner on

which saras is being is written up .and also provided wall stickers
,pamphlets etc.

Facts and finding

• Bottling and labeling: The bottling and labeling is to change the

bottle design and packaging.

• Price:-most of the dealer wants to change the product price.

• Quality: - 85% of the retailer is fully satisfied with the quality of

product .they don’t want any change in product quality.

• Distribution channel :- 98% of the retailer do not want to change

the distribution channel .but behave

• ior of distributor is not good with retailer so 2% want to change it.

and some time they not get the flavour at time when they want
which they want ,so they want to change in the distribution
channel.

The effect of price increase of product on sale:-

In June, 2007 - 1, 47,876

In June, 2008 - 1, 06,859

So the fact file show that the sale of the flavoured milk is decline from the
last year by Rs 41071
 (2) ANALYSIS AND INTERPRETATION:

Question: - When asked, do you know about Saras milk?

Answer: - The response were

Yes-60%
No -40%

According to the above graph it can be predicted that out of 100%

population only 60% are such person who are consuming Sarse
milk the rest 40% are getting milk from other sources.
Question:- When asked if Saras milk were available at your
doorstep, would you like to purchase it ?

Answer: - The responses were.-

Yes: 63%

No: 37%

When asked to the respondent, if Saras milk is available at your

door step, would you like to purchase it ? This means Saras
offering home delivery facility to the consumers..
The responses are very good 63% of the
respondents said if such facility will be provided they will surely
like to have Saras milk..
Question When asked, do you consume Saras product?

Answer: - The responses were:

Yes. -- 70%

No: - 30%

According the above graph it can be said that only 70% of the
people are consuming Saras product while other said that they
consume products of other brands as Lotus, etc..
Question: - When asked the quantity of Saras product?

Answer: - The response was:

Very good: 70%

Good : 20 %

Normal: 5%

Poor : 5%

When asked about the quantity of the Saras milk, the following
views come in font:

70% of the people said that the quantity of the Saras milk is very
good, the other 20% said the quality is good, 5% of the people said
it is neither good nor poor so it has normal quantity, while 5% of
the people has many complaints about the quantity of Saras milk .
BUYING PREFERENCE OF THE CONSUMER

Daily ; -- 70%

Occasionally: -- 30%

According the above graph it can be said that only 70% of the
people are use daily Saras product while other said that they
consume 30% Saras products.
Question:- When asked, do you know about adulteration in milk
and milk products ?

Answer: - The responses were:

Yes. -- 40%

No -- 60%

According to the respondents answers above it can be said that

out the total population of the jaipur city only 40% are such
peoples know about adulteration and of the people are such who
know very less adulteration.
Question. - When asked, do you know about synthetic milk?

Answer: - The response was:

Yes. -- 45%

No -- 55%

Synthetic milk is the milk, which look like milk, but it does not
process any constituents of milk neither Fat for SNF. This milk is
made from colors and various chemicals.
According the above graph it can be said that only 45% of the
people are know about synthetic milk while the rest 55% are
totally unaware..

SURVEY ANALYSIS

This survey containing a sample size: 100

From this survey, we got that

1. No. of SARAS users :- 90%

2. No. of AMUL users : - 02%

3. No. of LOTAS users :- 01%

4. Others :- 07%

Saras milk users uses the

DOUBLE TOND : 15%

TOND : 45%

STANDARD : 10%

GOLD : 30%

They used the milk in daily {quality}

500 ml. : 30%, 1 ltr. : 40%

 2 ltr : 20%, more then 2 liter. : 10%

75% people of saras user wants to take the service of home

delivery.
Mostly people are like to pay the payment on the daily basis &
other
people wants to pay at end of the month.
Nobody wants to pay the extra service charge for the home
delivery.

PROMOTION POLICY
Since ,the product has not any specific advertisement for it self ;so
this section will emphasize on the things which have to do in a
systematic manner to promote the sale of the product .so this part
has the things to do the recommendation with the observation
Related with advertisement.

1. Firstly, it should be promoted as the safe and quality as the

customer will correlate himself with the product that –“It is the milk
which give the energy with the delicious taste.”

2. To promote the saras milk the ads must be placed –

• In frount of garden

• In frount of gyms

• In frount of school and collage

Observation 1

Less advertisement in the outer area of Sanganer and Mansarover .So,

there is a part of the market is untapped.

PLAN:

1. Before starting the advertisement in the outer area of sanganer

and mansarover. we have to provide the best services from our
side to the existing the customers and the retailers ,who are selling
our products .now ,the ads must be placed in the form of Glow
shine boards on the walls of the houses in the city ,on which our
complete product range must be printed.
 2. Use the Light poles to place the ads in the form of the small
boards/hoardings.
3. Awareness must be increased among the households so that the
no. of booths in the city area can be increased and they can be
attached.

4. Only if they will get any additional facilities which are unique in
terms of the other companies.one of the additional facility can be
that if it is
Possible to increase the margin on each product because the
competitors are providing it more than Saras.

Observation 2

Delivery vans are not painted in an attractive manner i.e. delivery vans
are pained only with the white and blue color and only written up the
“Saras-Swad Rajasthan Ka”.
So, it does not communicate the message with the customer that what is
Saras? i.e. if any person is unknown with Saras then he will not be able
to come to know it, i.e. the untapped market will remain again untapped.

Plan:

Paint the delivery vans like the Amul’s delivery vans on which their
slogans and the picture is being painted, so we have to change the
painting of the delivery vans .they must be painted by carrying the
complete product range with the slogan of the company on the delivery
vans.

Observation 3
In the outer area of sanganer and mansarover there is less the
availability of the product .these areas can be a better area where we can
easily grab the customers.
Plan:

These areas can be one of the key markets because since our target
customers are the youth people. So, these are the areas where the youth
population comes in a good countable nos. like in partap nager and many
area of sanganer and mansarover there are a lot of student live so we
can easily increase sell of flavoured milk and open new parlor in that
area because there are a lot of collage in that area.

Observation 4
Since we are going to promote the product as the health and the energy
drink so we have to emphasize on the morning and the evening walkers
coming in the garden.

Plan:

The ads in front of the gardens must be placed at such height that they
can easily be visible to the walkers and the joggers it will create the
awareness in them that this product can help them to gain the energy
after burning the energy in the jogging.

Observation 5

In Gopal pura and Tonk phatak area there are a lot of juice corner
where a lot of people spend 150 ml. shake 20 Rs .But he is not
preferring the flavoured milk even it is 200 ml. in only Rs.12/- so it can be
the better market .

Plan:

Since in this area the persons are belonging from the high profile and the
persons from this profile mostly prefer the hygiene factor i.e. the product
must assure them that the product is hygiene to use. So, our promotion in
this area will be emphasized on the hygiene factor so the ads which are
going to be placed in the area should speak the word of hygiene factor.

Observation 6

In the historical places .there should be a Saras Parlor

( due to high tourism )he flavored milk should be supplied .

Plan:-

Since, there are many historical places.

1. Hava Mahal
2. City Palace
3. Janter Manter
4. Others

So, in this area a parlor can be opened from the jaipur dairy .so that the
Opportunity of such huge youth and tourist can be grabbed and it will be
really beneficial because from there the revenue will generate more.

Observation 7

Out of home advertising can be another important way which can be

used to advertise the products.
Plan:-

Out of home advertising includes the highway hoardings, unipoles, bus

shelters, public transport vehicles etc. So, we can use them in an efficient
manner to advertise the product. We should use the buses of public
transport of the longest route, but we have to consider one thing that
what is the route of the bus and how much area of city the bus cover
 I undertake SWOT Analysis to understand the external and
internal environment. SWOT is the acronym for strengths, weaknesses,
opportunities and threats. Through such an analysis, the strengths &
weaknesses existing within an organization can be matched with the
opportunities and threats operating in the environment so that an
effective strategy can be formulated.
Strengths are special attributes or distinctive competencies that an
organization posses, which give it an advantage over other organization,
especially competitors.
The analysis of weaknesses is also internal & again can only be
conducted in relative terms; weaknesses are the aspects of organization
that makes them less effective than other companies. Once again, care
must be taken with the application of this idea.
Opportunities and threats are external to the company. An
opportunity is any chance to follow a new or revised strategy that could
benefit the organization. An opportunity represents new initiatives &
potential. While they exist for all organization they are certainly easier to
identify for some, than for others.
Identification of threats and opportunities in the environment and
the strengths and weaknesses of the firm is the corner stone of business
policy formulation; these are those factors, which determine the courses
of action to ensure the survival and/or growth of the firm.
SWOT ANALYSIS FOR JAIPUR DAIRY:-

STRENGTHS: -

 ESTABLISHED BRAND NAME

 MAXIMUM MARKET CONTROL

 AUTONOMY IN DECISION MAKING

 EXTENSIVE MARKETING AND PROCUREMENT

NETWORK

 PRODUCTS PRICED REASONABLY

 QUALIFIED MANPOWER

 HIGH MILK PRODUCTION AND MARKETING

POTENTIAL

 EASY AVAILABILITY OF MILK FROM OTHER

COOPERATIVES

WEAKNESSES: -

 HIGH FIXED COSTS

 HIGH INTERUNIT MILK PURCHASE PRICE

 MILK PERCIEVED UNFIT FOR BULK BUYERS

 WEAK HOME DELIVERY INFRASTRUCTURE

OPPORTUNITIES: -

 CAPACITY OF MARKET GROWTH

 INSIGNIFICANT COMPETITION FROM ORGANISED

SECTOR

 SCOPE FOR PREMIUM PRODUCTS

 VAST UNTAPPED RURAL MARKET

 SCOPE FOR FURTHER IMPROVEMENT IN QUALITY

 SCOPE FOR PRODUCT DIVESIFICATION

 CHANGING LIFESTYLE AND HABITS

 SCOPE FOR IMPROVEMENT IN HOME DELIVERY

SYSTEM

THREATS:-

 DELICENSING OF DAIRY INDUSTRY

 THREATS OF ANAND MILK DAIRY

 CONCLUSION

According to the analysis it has been assessed that the people have
more faith in SARAS, being a govt. concern, which can capture the
maximum no of milk market. Bat at the same time we should not ignore
the growing popularity of lotus milk and goras milk.

These are the main competitor of Saras in the jaipur city. At present not a
tough competition between all these but in the fourth coming year there
will be a tough competition between all these companies or dairy’s.

According to my survey I have take the conclusion about the free home
delivery scheme is that the advance payment of the 90 Ltr. Milk for the
three month is very high but according to me is that if this scheme for the
one month then this scheme will should take a good response. We have
trying to attract the consumer’s through there quality service and there
supply services or some new attractive schemes etc. for standing in the
market competition.
 Recommendation

• Should try to provide a good quality of milk to the consumers.

• Easy availability of the to milk the consumer’s.

• A company should try to find the new consumer’s attractive

schemes in every two months.

• Advertisements should be about the children’s health.

• Advertisements should be cheap and attractive.

• Company should try to doing the price deals with the consumers.

• A company should try to improve the relation with the dealers.

• A company should try to give the package and banded premium to

their consumer’s.

• Continuous feedback from the market should be done, so that the

change in taste, pattern and preference of the consumers can
come out in front of the manufacture.

• Packaging of SARAS milk should also changed.

• Consumer wants the stability in the price

 Limitations

• The limitations faced during the training and while undergoing my

research was lack of availability of first hand data. As the data
included is secondary in nature, authentication of the data is major
concern. The next difficulty was the facts and figures had change
due to change in financial year, thus it could affect the
recommendation and conclusion part.
• Also there were huge constraints when it came to time as a one
month period only allowed me a bit of primary research plus the
population size being humongous my sample pf 50 retailers does
not necessarily represent the entire population rather it can be
taken as a representative group of the regions in which the survey
was taken.

• The survey area was large and time was limited due to which 100
% of affiance could not be achieved.
• Out of the total respondents surveyed some of them were not
cooperative due to which accurate prediction was not possible.
• The responses given by the respondent are assumed to be true
however chance of getting false and biased information can’t be
over look fully.
• Time constrain is the big limitation of the study. A comprehensive
study could not be made due to paucity of time. All the data and
information had to be collected within the limited days.
BIBLIOGRAPHY:

1. Kotler, Philip “Marketing management”

2. Beri ,G. C., “Marketing Research”
3. Gupta, S. P., “Statistics”
4. Research Methodology by ICFAI

WEBLIOGRAPHY :
 WWW.SARASMILKFED.COOP

 WWW.JAIPURDAIRY.COM
 ANNEXURE

Questionnaire

For Retailers and Customers

1) Who is the competitor in the market?

(a) Amul (b) Lotus (c) Mother dairy (d) Others

2) What is the market share of our company?

(a) 70% (b) 50% (c) 30% (d) 20%

3) Any effect in sale with advertising?

(a) Yes (b)No

4) Are the consumer and retailer satisfied with company product?

(a) Yes (b) No

5) What advertisements tools are being used by company?

(a) Media (b) Newspaper (c) Banners (d) Others

6) Consumer want’ any changes in the current packing?

(a)Yes (b)No

7) Are you satisfied with company supply chain?

(a)Yes (b) No
…………………………………………………………………………