Larry Edward Smith

LESmith1325@gmail.com 773-827-9007

Summary:

Visionary, passionate marketing professional with proven abilities to lead teams, develop marketing plans, and deliver on-target results. Over ten years successful sales and marketing management experience with a record of increasing responsibility and profitability combined with a classical marketing education from Kellogg Graduate School of Business.

Work Experience: Consultant 08-2006 to Present L. Edward Smith Consulting Career consulting Professional resume writing Certified 360Reach Personal Brand Analyst Chicago, Illinois

Deliver technical support for JBS Development Software training, installation, and license initialization via remote log-in. Wrote SEO optimized web content for BobThomasCarstar.com Website for Bob Thomas CARSTAR Collision Repair Center. Constructed and implemented marketing plan, and new product development process for GoldenMisch, LLC TM Conceived, created for trademark, One-Minute Extractions , effectively establishing a proprietary space to compete in the extraction instruments segment. Team leader, marketing

11-2002 to 05-2006 Hu-Friedy Mfg. Co., Inc. Chicago, Illinois Marketing Manager - Team Leader for Surgical, Restorative, and Orthodontic Products Led team that increased revenue by $5 million on $39 million base in three years. Improved profits by over 30% in same thee year period compared to 12.5% increase for corporate total. Positioned Hu-Friedy to enter the endodontics segment by leading the organization through an opportunity analysis, creation of a business plan, and the formation of a strategic alliance responsible for developing technology based products. Negotiated an IP agreement, conceived and wrote the business plan, garnered corporate resources, hired a project leader, and assembled the development team responsible for bringing a line of aesthetic/restorative instruments to market. Increased market share on suture product line by two points on 25% growth in sales. Lead the retooling of the manufacturing process, the line restructuring, and market repositioning to improve competitive position. Attracted a specialty dealer for orthodontics which produced incremental gains of $2.5 million in sales growth for the orthodontic line.

Institution sales

01-2001 to 11-2002 Hu-Friedy Mfg. Co., Inc. Chicago, Illinois National Sales Manager - Schools and Institutions Led team of six reps that achieved 100% to plan in 2001 and 126% to plan in 2002. Acquired two new institutional accounts in 2002 and increased revenues by $1 million.

Work Experience: Global marketing 02- 2000 to 11-2002 Hu-Friedy Mfg. Co., Inc. Chicago, Illinois Product Manager Orthodontic Instruments Established the orthodontic instrument line as the global quality, price and dollar market share leader over a four year period resulting in $5 million in incremental revenue. 01-1997 to 02-2000 Hu-Friedy Mfg. Co., Inc. Chicago, Illinois Project Manager - New Business Development Orthodontic Instruments Constructed and implemented the business plan for orthodontic instruments, managed the new product development process, and led all aspects of the world-wide launch of the product. Successfully launched 12 international markets in 1999 followed by out-of-the-box success with domestic launch in 2000 at the orthodontic specialty convention exceeding $100,000 in sales for this event. Promoted to Market Leader Orthodontic Instruments in February 2000.

Process leader

Sales

12-1995 to 07-1996 Professional Positioners, Inc. Vice President of Sales and Marketing

Racine, Wisconsin

03-1991 to 11-1995 Sybron Dental Specialties/Ormco Chicago, Illinois Regional Sales Manager Led nine rep sales team; managed all sales and budget activity for the Midwest region . Region of the year award for 1991 Led most profitable region in the Ormco organization 06-1984 to 02-1991 Sybron Dental Specialties/Ormco Senior Territory Manager Consistently overachieved sales quotas Won product managers award in February, 1987 Promoted to Senior Territory Manager in January, 1987 Portland, Oregon

Education: Masters degree J.L. Kellogg Graduate School of Management at Northwestern University Masters in Management Degree, 1996. Southern Oregon State College Bachelor of Science Degree, Business Administration, 1982. Graduated Magna Cum Laude.

Bachelors degree