WINDOW DISPLAY OF

Submitted to

Faculty

Ms. Bharti Moitra

Subject

Brand and In store Communication

Submitted By

Heena Khatri

Manya Dugar

Saumya Pandey

Ashish Kumar Verma

Rajesh Kumar
 INTRODUCTION

Founded in 1984, MANGO is a prestigious international brand, from Spain, dedicated to

the design, manufacturing and sale of women’s and men’s clothing. It springs from the
alliance between a quality product of unique design and a brand image which is both
coherent and unified. The famous clothing brand, Mango called MNG, the Chinese
translation for the mango, the founder is said to want "Mango" brand clothing as people
like to try the mango memorable, distributed charm. Although Mango Chinese name
"Mango" very good memory, but it seems too easy to be confused with the king of fruits
mango, and people are more accustomed to using Mango abbreviation "MNG".

Soon after launch, Mango achieved considerable results quickly after the start of local
expansion. In 1992, MNG has 99 stores in Spain, began to enter the international
market. MNG in order to fashion, modern, cosmopolitan sense of fashion design, win
the favor of women around the world. Meanwhile, MNG quickly pass the image of the
Spanish language of fashion, so that love fashion, love the popular female fashion,
there is a new, unique beautiful choice.

MNG adhere to global flagship store or shop should be with MNG consistent with the
concept of brand image, upholding the best shopping to the consumer space, but also
allow consumers to feel a sense of real-time popular precursor .

MNG focuses on modern urban clothing in addition to a sense of esteem tough but
gentle style, but also to suit the public, easy to design with the premise, the
development of four themes every season series: Dressy work series, Casual leisure
series, Sporty sports series, Evening Dinner Series as a complete choice to all ages,
focusing on fashion sense of women can result due to self-matching, the performance of
free fashion style.
MNG in the carefully from MNG can shop the store design experience, from a global
consensus, adjusted according to festival showcase of design, to enter the store after
the visual display may apply immediately ignite the joy of shopping mood; MNG to add
products every week, every other week add a new fast picking systems, for MNG ahead
of the popularity of women. MNG Fashion Design basic models up to 10 colors, there
MNG shoes, belts, bags, jewelry and other accessories teamed up to enhance a single
product, Complete product catalog with beautiful, caring heart of the membership
system, MNG would like to provide parity of women, there is a sense of texture and
design of fashion, while enjoying the countenance of the perfect treatment.
 Cost Sheet

Material Used Quantity Cost

Dress Form 1 Rs. 150 Per day rent

Stationary

- Thermocol 5 Rs. 75

- Chart papers 18 Rs. 270

- Black acrylic 2 Rs. 60

colours

- Box of pins
2 Rs. 40
- Print out
5 Rs. 25
- Cellotapes
2 Rs. 52
 THE WINDOW DISPLAY

The display done is for:

Season: Holiday

Theme: Metallic

Theme: Metallic

The theme chosen for the season is Metallic. Metal colours signify class,
elegance, glamour which goes perfectly with the season which has been chosen
for the display. The colours even go with brands image. The holiday season
mainly shows that people are in a mood to party. The colors like golden, silver
and black goes very well with the party environment because during the season
there is an environment which is full of brightness, lot of shine, sparkle and
glamour. Mango is known for its stylish Little Black Dresses and its color palette
usually composed of colors like black, brown, beige, silver and golden.

We have used silver, dull silver and golden colours in our window display which
completely goes with the mood of the season. The garments which show the little
black dress, the silver rose dress are perfect for girls who want to be in their
complete chic self.