Multimedia University – Faculty of Management Industrial Training Report

ACKNOWLEDGEMENT

The special thank goes to my helpful supervisor, Miss Niza Adila Hamzah. The supervision and

support that she gave truly help the progression and smoothness of the internship program. The

co-operation is much indeed appreciated.

My grateful thanks also go to both Mr. Wan Amrul Mustapha and Miss Adriyanti Ghazali. A

big contribution and hard worked from both of you during the eight week is very great indeed.

All projects during the program would be nothing without the enthusiasm and imagination from

both of you. Besides, this internship program makes me realized the value of working together

as a team and as a new experience in working environment, which challenges us every minute.

Not forget, great appreciation go to the rest of KM’s staff that help me from time to time during

the project. The whole program really brought us together to appreciate the true value of

friendship and respect of each other

Great deals appreciated go to the contribution of my faculty - Faculty of Management (FOM). I

am also would like to thankful the Coordinator of BMm (FOM) - Mr. Saravanan, Assistant

Director of FOM, Ms Razlina Rezali and all the staff in the FOM office that patient in helping

us complete this program. Not forget to Dr. Lai Ming Ming for the smoothes and co-operation

during the visited.

Last but not least I would like to thank my friends especially those who work together as interns

at Motorola University – Miss Carol Guo Jiehui for the wise idea throughout the project.
Multimedia University – Faculty of Management Industrial Training Report

Special thanks also to Mr. Zaini Kamarolzaman – Lecturer, Faculty of Creative Multimedia

(FCM) that have encourage, support and help me in completing this program successfully.

- FATIMATUN ZAHARAH ZAMRI, 1001107642 -

Multimedia University – Faculty of Management Industrial Training Report

ABSTRACT

During the internship at Knowledge Management Postgraduate Centre I have been assigned for

one project named as a Promotional Kit. Even the position known as Research Assistant

however the project assigned is multimedia-based project. The project consists of three sub-

projects that will be use as a medium of promoting the centre which are:

ƒ Corporate Video

ƒ Corporate Profile

ƒ Design Kit

The aims of the project are as follows:

I To assist in Information and data gathering for research activities

I To meet the general responsibility requirements of the university

They are a number of requirements for each project need to follow. The requirement needed as:

Corporate Video Design Kit

Format: Video Design the mug, folder, t-shirt for the

Maximum duration: 2 minute. center

Output: CD MPEG

Corporate Profile

Output: Brochure
Multimedia University – Faculty of Management Industrial Training Report

INTRODUCTION: PROJECT WORKFLOW

The procedures and workflow of the Promotional Kit project focusing on the important stuff

where it help out in terms of reference as each step needs documentations and data keeping. The

flows of the project are as follows:

Corporate Video

Media Script Concept Text

Edit Edition List Crew Call & Budget & List of

Equipment
(EDL) Call Sheets

Storyboard Editing Complete Video

Diagram A: Steps – Corporate Video

Multimedia University – Faculty of Management Industrial Training Report

Corporate Profile

Complete
Designing Content Editing

Research
Introduction
Programme
Services &
Course
Activities
Offered

Diagram B: Steps – Corporate Profile

Design Kit

Complete
Designing Editing

Diagram C: Steps – Design Kit

Multimedia University – Faculty of Management Industrial Training Report

FULL REPORT

Since the project given – Promotional Kit consists of three sub-project with several basic

requirement needed, however there are an optional to used which software I familiar with. Each

project begins with information gathering via a website, files and KM’s server. The

explanations of the project are as follows:

Corporate Video

The time line of the project has been produced in order to maintain the flow order (Placed in

Appendices). The flow of the video covered as document and software. The steps can be

referred as follows:

J Media Script J Edit Edition List (EDL)

J Concept J Storyboard

J Text J Editing

J Budget and List of Equipment J Complete Video

J Crew Call and Call Sheets

Multimedia University – Faculty of Management Industrial Training Report

J Media Script

In each video production, media script is a must before next steps take place. The

script is used as a review show to the client. In this project my client consists of

KM’s staff. The media script in the next page has been submitted to the client

during the presentation.

J Concept

The following concept (next page) comes out after the brainstorming with Abg Wan and

Yan. During the presentation the concept have been submit to the client for review.

J Text

The following text (next page) has been used in the video. During the discussion, we

agreed to insert a V.O however it’s all have been replaced with another text due to the

difficulty regarding the equipment.

J Budget and List of Equipment

Since the concept indicate the shooting therefore a list of budget must be prepare together

with the equipment and props needed. The following page point out the budget and the

equipment needed.

J Crew Call and Call Sheets

The crew call is used to notify the duration and place for the shooting to all crew. While

call sheets is used to specify the scene needed t as well as the actor.
Multimedia University – Faculty of Management Industrial Training Report

J Edit Edition List (EDL)

EDL used by the editor as a reference to indicate the portion needed in the video where

the best selections have been marked. Basically the portion comes from the shooting tape.

J Storyboard

The clients simply understand the flow of the video after the storyboard has been

produced. Besides that it is also as a reference for the editor through the editing stage.

J Editing

The editing take place concerning on rough-cut, typeface, composition and layout. The

result of the editing is the result of the complete video. (Placed in the Appendices)

J Complete Video

Complete videos have been produced after all the steps are in order. The sample
of the video is placed in the Conclusions.
Multimedia University – Faculty of Management Industrial Training Report

Media Script (Corporate Video)

1.0 Introduction
This corporate video project constitutes to an effective marketing tool to introduce function and
organizational culture of Knowledge Management Postgraduate Centre.

2.0 Goal
· To introduce and endorse Knowledge Management Postgraduate Centre

3.0 Objectives
· To support the knowledge and the information sharing.
· To encourage an informal communication network corresponding with the motto
"Encouraging Serendipity - Connecting People"

4.0 Audience:
· Research centre that relates to knowledge management
· Educational institutes
· Organization

5.0 Hardware and Software

Hardware:
· Apple computer

Software:
· MAC operating system
· Adobe Premier 6.0
· Adobe After Effect 5.0
· Switch 2.0

6.0 Conclusion
The corporate video should be able to achieve the goal and objectives that have been set.
Furthermore, the corporate video act as an essential strengthens the marketing strategy of
Knowledge Management Postgraduate Centre.
Multimedia University – Faculty of Management Industrial Training Report

Concept (Corporate Video)

The corporate video bases on breakfast time which an informal communication network take
place. Furthermore breakfast time represents the organizational culture of Knowledge
Management Postgraduate Centre. At the same time the meals for the breakfast and so on
represents the six elements in Knowledge Management Postgraduate Centre. The elements
are:

Plant
- represents Media Training
- is a symbolic way to represent the growth of knowledge

Nasi lemak
- is a symbolic way to represents Case Analysis
- the ingredients of nasi lemak represent the combination of various sources for case analysis

Newspaper
- represents Knowledge Management Services
- relates to the services offered in the KM Centre

Cereal
- represents Interactive Courseware
- cereal, milk and strawberries are an illustrative way to denote the combination of multimedia
contents such as text, video etc.

Content page of Book

- represents Instructional Design

PDA
- represents K-Media
- PDA provides various sources for digital information collection.

Coffee(excluding from the department)

- coffee the drink for breakfast represents the Chairman who provides direction for Knowledge
Management Postgraduate Centre.
Multimedia University – Faculty of Management Industrial Training Report

Text (Corporate Video)

Media Training: Case Analysis:

Title: We are about to grow Title: Interactive & effective case analysis

Key Words: Key Words:

Š eLearning programmes Š effective communication tool

Š web portal Š case studies
Š real time content Š topic review
Š project based learning Š interactive storytelling approach
Š interactive learning environment Š online information
Š online classes

KM Services: Interactive Courseware:

Title: Offering professional services to the Title: Interactive learning courseware

community
Key Words:
Key Words:
Š digital video
Š auditing Š multimedia
Š academic consultant Š video on demand
Š discussion Š graphics & animation
Š workshop Š online & offline material
Š problem solving
Š evaluation
Multimedia University – Faculty of Management Industrial Training Report

Instructional Design: K-Media

Title: Idea design construction

Title: Bearer of information
Key Words:
Key Words:
Š syllabus
Š coursework Š long distance classroom

Š taught master in knowledge Š multimedia rich content

management Š k-space

Š synchronous & asynchronous Š virtual school

learning Š multimedia system
Š management & technology Š web based classroom
Š group based project
Multimedia University – Faculty of Management Industrial Training Report

Corporate Profile

To be a unique brochure in the market, a content of the brochure have been produced in a cards

shape. Besides such information, a pocket is placed for the corporate video CD. Therefore the

existing of KM can easily promote. The content of the profile covered as the following:

W Introduction

W Services and Activities

W Research Programme

W Course Offered

W Introduction

Basically the introduction is about to introduce people about the existing of the Centre

where it is concentrating on the history and the motive of strategic collaboration between

Multimedia University and Motorola University.

Figure 2.0: The introduction’s card

Multimedia University – Faculty of Management Industrial Training Report

W Services and Activities

Concentrating on what it is offer in the Centre. The list of services and activities can
be obtained in the next page.

Figure 2.1: Services and Activities card

W Research Programme

Focused on Postgraduate Course where the centre supervising numerous research activities

primarily in addressing delivery and education design aspects of eLearning in KM Centre.

Multimedia University – Faculty of Management Industrial Training Report

Figure 2.2: Research Programme’s card

W Course Offered

The centre as well presents a comprehensive taught course for a Master in Knowledge

Management with Multimedia. The course come together both theoretical and practical

feature of KM to fit today’s knowledge management criteria.

Multimedia University – Faculty of Management Industrial Training Report

Figure 2.3: Course Offer’s s card

Figure 2.4: Card’s Cover

Multimedia University – Faculty of Management Industrial Training Report

Figure 2.5: Brochure – Front Side Figure 2.6: Brochure – Inside

Multimedia University – Faculty of Management Industrial Training Report

Content (Corporate Profile)

1. Introduction:

Basic Introduction

The Knowledge Management Postgraduate Centre was established in June 2000, as

a result of the strategic collaboration between Multimedia University and Motorola University.
The strategic intent from the collaboration is to accelerate the development, design
and implementation of online multimedia content, learning systems software and
an electronic-based learning curriculum, as well in particular the creation of a Chair
of Knowledge Management to facilitate such multimedia-based knowledge
management. In this partnership, Multimedia University and Motorola University
aim to achieve a world class learning organization.

AIMS

In creating a knowledge-growing environment both physically and virtually, the

Knowledge Management Postgraduate Centre embarks on various km initiatives
including:

ƒ Postgraduate research, development and publication

ƒ The development and implementation of online multimedia content,
software, hardware, firmware & system
ƒ Knowledge Management taught courses at various levels
ƒ Online multimedia learning content, software, hardware, firmware &
systems
ƒ The creation of a presence in the field of virtual learning environment
The sourcing and application of funding via consultancy & research
Multimedia University – Faculty of Management Industrial Training Report

2. Services & Activities:

Services

ƒ KM Blueprint ƒ KM Training
ƒ KM Auditing ƒ eLearning Application
ƒ KM Application ƒ eLearning Content Design
ƒ KM Evaluation ƒ Infrastructure Design

Case Study

Case studies that are conducted by The Knowledge Management Postgraduate

Centre concentrate on knowledge management issues and tools within different
industries in today's knowledge environment. Each case study summary provides
an overview of the real-world approach within the organizations that highlights the
importance of knowledge management.

Instead of using narrative descriptions, our case studies are presented interactively using a
storytelling approach. Being the oldest form of learning, we believe that storytelling can be an
effective communication tool to describe knowledge management methods and processes
applied by those organizations. To make these case studies easily accessible to others, these
case studies are presented in a hybrid CD-Rom.

3. Postgraduate course:

The Knowledge Management Postgraduate Centre in the Faculty of Creative Multimedia invites
candidates for Masters and PhD in Knowledge Management degrees.
Multimedia University – Faculty of Management Industrial Training Report

Research Courses

Currently, the centre is overlooking and supervising various research activities primarily in
addressing delivery and education design aspects of e-learning in Knowledge Management,
such as:
ƒ A Theoretical Framework for eLearning Portal Design: KM Virtual School
ƒ Effective Content Management Workflow to Overcome Problems in delivering
Content for eLearning Purpose
ƒ Traditional Learning and eLearning: A Comparative Study on the Implications for
Course Design for Different Methods of Information Dissemination in Public
Institution of Higher Education in Malaysia
ƒ Beyond On-Line Instructional Architecture: Learning Objects Granularity and
Assembly Design in eLearning

4.0 Taught Courses: Master in Knowledge Management with Multimedia

Programme Brief

The centre also offers a comprehensive taught course for a Master in Knowledge Management
with Multimedia. This course combines both theoretical and practical aspects of KM to fit today’s
knowledge management criteria.

Students undertaking this course will discover both explicit and systematic management of vital
knowledge, and a thorough hands-on exposure to Knowledge Management technologies. The
graduates of the course will acquire skills that can help identify best practices and share the
intellectual capital throughout their organizations.

This programme offers more flexibility to students in choosing their own study pattern through
synchronous and asynchronous learning.

Students undertaking this course on a part-time basis, students can have access up to 80% of
asynchronous delivery comprising of both online lectures and tutorials, and offline case studies
on CD-ROM

For details please access: www.mmu.edu.my/knowledge_management

Multimedia University – Faculty of Management Industrial Training Report

Design Kit

According to the project, the Design Kit encase of designing a mug, folder and t-shirt for the

Centre. However due to time consuming my partner and me just complete with t-shirt

designing. The image designs are taken from the KM’s server with a few of editing using

Adobe Photoshop. Even we just complete with one design this is not affect the overall project

since the priority must be given to Corporate Video and Corporate Profile first.

Since the knowledge management is very important assets for business today therefore the

concept for the t-shirt is the combination of people and the technology results on the company.

The images of people, technology and the Centre have been placed at the back of the shirt.

While the front side be place with the motto of the Centre.

Figure 2.4: T-shirt Design

Multimedia University – Faculty of Management Industrial Training Report

CONCLUSION

They are a great opportunity having an internship programme in Knowledge

Management Postgraduate Centre. Besides the experience gained during the eight

weeks it is widen up my minds on what is mean by knowledge management. The most

memorable is the true friendship express from the staff that describe as a cultural in the

Centre.
Multimedia University – Faculty of Management Industrial Training Report